TED2009
Renny Gleeson: Our antisocial phone tricks
Renny Gleeson: Vores asociale online-adfærd
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I denne sjove og gribende 3-minutters-talk fortæller 'social strategist' Renny Gleeson om vores tendens til altid at være på, altid at være online.
- Hvad vi oplever lige nu er mindre vigtigt, end hvad vi kan poste om det senere!
Renny Gleeson - Skeptimist
Renny Gleeson helps navigate brands through fresh concepts, such as viral marketing and social media, to find the pulse of the modern consumer. Full bio
Renny Gleeson helps navigate brands through fresh concepts, such as viral marketing and social media, to find the pulse of the modern consumer. Full bio
Double-click the English transcript below to play the video.
00:12
What I wanted to talk to you about today is two things:
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I dag vil jeg gerne tale om to ting:
00:15
one, the rise of a culture of availability;
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For det første: Om fremkomsten
af af en tilgængelighedskultur
af af en tilgængelighedskultur
00:18
and two, a request.
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For det andet: En anmodning.
00:21
So we're seeing a rise of this availability
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Vi bruger mere og mere tid online
00:23
being driven by mobile device proliferation,
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pga. væksten af mobile enheder
00:26
globally, across all social strata.
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på verdensplan,
på tværs af alle sociale lag.
på tværs af alle sociale lag.
00:28
We're seeing, along with that proliferation of mobile devices,
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I takt med det øgede antal mobile enheder
00:31
an expectation of availability.
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er der en forventning til, at vi er online
00:33
And, with that, comes the third point,
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Det fører til en tredje pointe:
Vi er forpligtede til,
Vi er forpligtede til,
00:35
which is obligation -- and an obligation to that availability.
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at være tilgængelige online.
00:38
And the problem is, we're still working through,
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Problemet er, at vi stadig arbejder på
00:41
from a societal standpoint,
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- ud fra et samfundsmæssigt synspunkt -
00:43
how we allow people to be available.
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hvordan vi tillader folk at være online.
00:46
There's a significant delta, in fact,
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Der er faktisk en betydelig forskel på,
00:48
between what we're willing to accept.
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hvad vi er villige til at tillade.
00:50
Apologies to Hans Rosling --
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Undskyld til Hans Rosling,
00:51
he said anything that's not using real stats is a lie --
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som har sagt, at alt,
der ikke bygger på statistik, er en løgn
der ikke bygger på statistik, er en løgn
00:54
but the big delta there
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Men hvordan takler vi det
00:56
is how we deal with this from a public standpoint.
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- set ud fra den
offentlige holdning til emnet?
offentlige holdning til emnet?
00:59
So we've developed certain tactics and strategies
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Vi har udviklet nogle
taktikker og strategier
taktikker og strategier
01:02
to cover up.
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til at skjule vores onlineadfærd.
01:04
This first one's called "the lean."
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Den første hedder "at læne sig op ad".
01:06
And if you've ever been in a meeting where you play sort of meeting "chicken,"
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Hvis du har været til et møde,
som passiv deltager,
som passiv deltager,
01:09
you're sitting there, looking at the person, waiting for them to look away,
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har du nok siddet og kigget på de andre,
mens du ventede på, at de skulle kigge væk
mens du ventede på, at de skulle kigge væk
01:12
and then quickly checking the device.
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og så, lynhurtigt, lige tjekke din mobil.
01:14
Although you can see the gentleman up on the right is busting him.
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Her afslører herren til højre ham dog.
01:17
"The stretch."
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"Se sit snit"
01:18
OK, the gentleman on the left is saying, "Screw you,
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OK, manden til venstre siger "Fuck dig,
01:21
I'm going to check my device."
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jeg tjekker min mobil."
01:23
But the guy, here, on the right,
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Men fyren til højre,
01:25
he's doing the stretch.
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ser sit snit til at udnytte situationen.
01:27
It's that reeeee-e-e-each out, the physical contortion
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Det er den der rææækken ud,
en vriden sig,
en vriden sig,
01:29
to get that device just below the tabletop.
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for akkurat at få mobilen
ned under bordpladen.
ned under bordpladen.
01:31
Or, my favorite, the "Love you; mean it."
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Eller min favorit:
"Jeg elsker dig, helt sikkert."
"Jeg elsker dig, helt sikkert."
01:34
(Laughter)
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(Latter)
01:36
Nothing says "I love you"
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Der er intet der udtrykker,
"Jeg elsker dig", som:
"Jeg elsker dig", som:
01:38
like "Let me find somebody else I give a damn about."
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"Lad mig give min opmærksomhed
til nogle andre".
til nogle andre".
01:40
Or, this one, coming to us from India.
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Eller, som den her fra Indien.
01:42
You can find this on YouTube,
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Den ligger på YouTube.
01:44
the gentleman who's recumbent on a motorcycle
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Manden ligger tilbagelænet
på en motorcykel,
på en motorcykel,
01:46
while text messaging.
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mens han sms'er.
01:47
Or what we call the "sweet gravy, stop me before I kill again!"
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- Stop mig, før jeg slår nogen ihjel!
01:51
That is actually the device.
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Her ser I mobilen.
01:54
What this is doing is, we find a --
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Vi ser en frontalkollision for os -
01:56
(Laughter)
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(Latter)
01:58
a direct collision --
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en kollision
02:02
we find a direct collision between availability --
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mellem at stå til rådighed online
02:05
and what's possible through availability --
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- og fordelen ved at være online -
02:08
and a fundamental human need -- which we've been hearing about a lot, actually --
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og et fundamentalt menneskelig behov:
02:11
the need to create shared narratives.
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behovet for at skabe fælles fortællinger.
02:15
We're very good at creating personal narratives,
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Vi skaber personlige fortællinger
02:18
but it's the shared narratives that make us a culture.
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Men det er de fælles fortællinger,
der skaber vores kultur.
der skaber vores kultur.
02:21
And when you're standing with someone,
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Når du er sammen med nogen,
02:24
and you're on your mobile device,
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og du bruger din mobil,
02:26
effectively what you're saying to them is,
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er dét, du egentlig siger til dem:
02:28
"You are not as important as, literally,
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"Du er ikke så vigtig, som alt det,
02:31
almost anything that could come to me through this device."
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jeg kan finde via min mobil".
02:34
Look around you.
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Kig dig omkring
02:37
There might be somebody on one right now,
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Der er sikkert nogle der, lige nu,
02:39
participating in multi-dimensional engagement.
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deltager i en onlinesamtale.
02:42
(Laughter)
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(Latter)
02:44
Our reality right now is less interesting
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Virkeligheden lige nu
er mindre interessant,
er mindre interessant,
02:47
than the story we're going to tell about it later.
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end den historie,
vi vil fortælle om den senere.
vi vil fortælle om den senere.
02:50
This one I love.
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Jeg elsker denne her.
02:52
This poor kid, clearly a prop --
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Stakkels fyr, en "rekvistit" -
02:54
don't get me wrong, a willing prop --
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misforstå mig ikke, en "villig rekvisit" -
02:56
but the kiss that's being documented kind of looks like it sucks.
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Men det dokumentrede kys virker - kedeligt.
02:59
This is the sound of one hand clapping.
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Her ser I lyden af én hånd, der klapper.
03:02
So, as we lose the context of our identity,
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Når vi således mister
vores fælles identitet
vores fælles identitet
03:06
it becomes incredibly important
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bliver det utroligt vigtigt,
03:09
that what you share becomes the context of shared narrative,
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at det, du deler, er en
sammenhængende fortælling
sammenhængende fortælling
03:12
becomes the context in which we live.
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- den sammenhæng, som vi lever i.
03:14
The stories that we tell -- what we push out --
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De historier som vi fortæller og poster
03:17
becomes who we are.
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bliver til de personer, vi er.
03:19
People aren't simply projecting identity,
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Vi projicerer ikke bare vores identitet,
03:21
they're creating it.
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vi skaber den.
03:23
And so that's the request I have for everybody in this room.
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Dét er min anmodning,
til jer alle i rummet her.
til jer alle i rummet her.
03:25
We are creating the technology
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Vi skaber den teknologi,
03:26
that is going to create the new shared experience,
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der skaber nye, fælles oplevelser,
03:28
which will create the new world.
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som vil skabe den nye verden.
03:30
And so my request is,
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Mit anmodning er derfor:
03:32
please, let's make technologies
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Lad os skabe teknologier,
03:34
that make people more human,
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der gør folk mere menneskelige
03:36
and not less.
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og ikke mindre.
03:38
Thank you.
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Tak.
ABOUT THE SPEAKER
Renny Gleeson - SkeptimistRenny Gleeson helps navigate brands through fresh concepts, such as viral marketing and social media, to find the pulse of the modern consumer.
Why you should listen
Renny Gleeson is a skeptical/optimist. He leads interactive strategy for ad agency Wieden+Kennedy who started his career as a game developer. He has been wondering what we can learn about ourselves through the millions of deaths taking place inside video games. He serves on the board of directors of Rhizome.org and is the co-founder of the PIE tech accelerator in Portland, Oregon. A mentor for tech accelerators and startups worldwide, he believes stories -- from cave paintings to interfaces to video games -- shape worlds.
Renny Gleeson | Speaker | TED.com