TED2015
Roman Mars: Why city flags may be the worst-designed thing you've never noticed
Roman Mars: Zašto su gradske zastave najgore dizajnirane stvari koje ste ikada vidjeli
Filmed:
Readability: 4.1
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Roman Mars opsjednut je zastavama - kada poglede ovaj govor, možda ćete i vi biti. Ti sveprisutni simboli građanskog ponosa često su užasno dizajnirani. No, ne moraju biti. U ovom iznenađujućem i šaljivom govoru o veksilologiji - znanosti o zastavama - Mars otkriva pet osnovnih principa dizajniranja zastave i pokazuje zašto vjeruje da se ti principi mogu primijeniti na sve.
Roman Mars - Digital storyteller
With his show 99% Invisible, Roman Mars discovered new ways to jolt public radio out of its old paradigms, while at the same time spinning riveting tales of design. Full bio
With his show 99% Invisible, Roman Mars discovered new ways to jolt public radio out of its old paradigms, while at the same time spinning riveting tales of design. Full bio
Double-click the English transcript below to play the video.
00:12
I know what you're thinking:
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Znam što mislite:
00:14
"Why does that guy get to sit down?"
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"Zašto on može sjediti na pozornici?"
00:17
That's because this is radio.
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Zato što je ovo radio.
00:20
(Music)
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(Glazba)
00:24
I tell radio stories about design,
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Pripovjedam radio priče o dizajnu,
00:27
and I report on all kinds of stories:
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i raznoraznim stvarima:
00:29
buildings and toothbrushes
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zgradama i četkicama za zube,
00:31
and mascots and wayfinding and fonts.
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maskotama, snalaženju u prostoru
i fontovima.
i fontovima.
00:33
My mission is to get people to engage
with the design that they care about
with the design that they care about
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Moja misija je potaknuti ljude
da se angažiraju oko dizajna do kojeg drže
da se angažiraju oko dizajna do kojeg drže
00:37
so they begin to pay attention
to all forms of design.
to all forms of design.
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tako da počnu pratiti sve oblike dizajna.
00:40
When you decode the world
with design intent in mind,
with design intent in mind,
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Kada dešifrirate svijet
imajući na umu dizajn,
imajući na umu dizajn,
00:45
the world becomes kind of magical.
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svijet postaje čaroban.
00:47
Instead of seeing the broken things,
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Umjesto slomljenih stvari
00:49
you see all the little bits of genius
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vidite sve male djeliće genijalnosti
00:52
that anonymous designers have sweated over
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s kojima su se mučili anonimni dizajneri
00:55
to make our lives better.
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kako bi naš život učinili boljim.
00:57
And that's essentially
the definition of design:
the definition of design:
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To je u suštini definicija dizajna:
00:59
making life better and providing joy.
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poboljšavati život i pružati radost.
01:02
And few things give me greater joy
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Malo stvari me raduje više
01:05
than a well-designed flag.
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od dobro dizajnirane zastave.
01:07
(Laughter) (Applause)
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(Smijeh) (Pljesak)
01:09
Yeah!
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Da!
01:13
Happy 50th anniversary
on your flag, Canada.
on your flag, Canada.
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Sretna ti 50. godišnjica
tvoje zastave, Kanado.
tvoje zastave, Kanado.
01:15
It is beautiful, gold standard. Love it.
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Predivna je, zlatno mjerilo.
Jako mi se sviđa.
Jako mi se sviđa.
01:19
I'm kind of obsessed with flags.
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Opsjednut sam zastavama.
01:21
Sometimes I bring up the topic of flags,
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Ponekad započnem temu o zastavama,
01:23
and people are like,
"I don't care about flags,"
"I don't care about flags,"
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a ljudi mi odgovore da
ih nije briga za njih,
ih nije briga za njih,
01:27
and then we start talking
about flags, and trust me,
about flags, and trust me,
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a onda počnemo razgovarati
o njima i, vjerujte mi,
o njima i, vjerujte mi,
01:31
100 percent of people care about flags.
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sto posto ljudi jest briga za zastave.
01:33
There's just something about them
that works on our emotions.
that works on our emotions.
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Imaju nešto što utječe na naše osjećaje.
01:37
My family wrapped my Christmas presents
as flags this year,
as flags this year,
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Moja obitelj mi je ove godine
zamotala božićne darove u zastave,
zamotala božićne darove u zastave,
01:40
including the blue gift bag
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uključujući i plavu vrećicu za darove
01:44
that's dressed up as the flag of Scotland.
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zamaskiranu u škotsku zastavu.
01:47
I put this picture online,
and sure enough,
and sure enough,
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Stavio sam ovu sliku na Internet i ubrzo
01:50
within the first few minutes,
someone left a comment that said,
someone left a comment that said,
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u prvih nekoliko minuta,
netko je ostavio komentar
netko je ostavio komentar
01:53
"You can take that Scottish Saltire
and shove it up your ass." (Laughter)
and shove it up your ass." (Laughter)
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"Uzmi si tu škotsku zastavu
i gurni si je u š...k." (Smijeh)
i gurni si je u š...k." (Smijeh)
01:56
Which -- see, people are passionate
about flags, you know?
about flags, you know?
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Vidite da su ljudi strastveni
u vezi zastava.
u vezi zastava.
02:00
That's the way it is.
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To je tako.
02:02
What I love about flags
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Kod zastava volim to što
02:03
is that once you understand
the design of flags,
the design of flags,
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jednom kada razumijete dizajn zastave,
02:06
what makes a good flag,
what makes a bad flag,
what makes a bad flag,
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što čini dobro, a što lošu zastavu,
02:08
you can understand
the design of almost anything.
the design of almost anything.
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možete razumjeti dizajn gotovo svega.
02:11
So what I'm going to do here is,
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Ono što ću ja ovdje učiniti --
02:13
I cracked open an episode
of my radio show,
of my radio show,
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Otvorio sam jednu epizodu
svoje radijske emisije,
svoje radijske emisije,
02:16
"99% Invisible," and I'm going
to reconstruct it here on stage,
to reconstruct it here on stage,
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"99% nevidljivi", i sada ću je
ovdje rekonstruirati.
ovdje rekonstruirati.
02:19
so when I press a button over here --
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Kada pritisnem ovdje gumb --
02:21
Voice: S for Sound --
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Glas: Z za Zvuk --
02:23
Roman Mars: It's going to make a sound,
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Roman Mars: Proizvest će zvuk,
02:25
and so whenever you hear a sound
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kada god čujete zvuk,
02:27
or a voice or a piece of music,
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glas ili neku glazbu,
02:28
it's because I pressed a button.
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to je zato što sam pritisnuo gumb.
02:30
Voice: Sssssound.
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Glas: Zzzzzvuk.
02:32
RM: All right, got it? Here we go.
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RM: Jeste shvatili? Idemo.
02:36
Three, two.
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Tri, dva.
02:39
This is 99% Invisible. I'm Roman Mars.
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Ovo je "99% nevidljivi". Ja sam Roman Mars.
02:48
Narrator: The five basic
principles of flag design.
principles of flag design.
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Pripovjedač: Pet osnovnih principa
dizajna zastave.
dizajna zastave.
02:51
Roman Mars: According to the North
American Vexillological Association.
American Vexillological Association.
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Roman Mars: Prema Sjevernoameričkom
veksilološkom društvu.
veksilološkom društvu.
02:55
Vexillological.
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Veksilološko.
02:56
Ted Kaye: Vexillology
is the study of flags.
is the study of flags.
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Ted Kaye: Veksilologija je
znanost o zastavama.
znanost o zastavama.
02:59
RM: It's that extra "lol"
that makes it sound weird.
that makes it sound weird.
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RM: Zvuči čudno zbog onog dodatnog "lol".
03:02
Narrator: Number one,
keep it simple.
keep it simple.
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Pripovjedač: Prvo, neka bude jednostavna.
03:04
The flag should be so simple
that a child can draw it from memory.
that a child can draw it from memory.
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Zastava mora biti dovoljno jednostavna
da je dijete može narctati po sjećanju.
da je dijete može narctati po sjećanju.
03:07
RM: Before I moved to Chicago in 2005,
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RM: Prije selidbe u Chicago 2005.,
03:09
I didn't even know cities
had their own flags.
had their own flags.
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nisam niti znao da
gradovi imaju vlastite zastave.
gradovi imaju vlastite zastave.
03:11
TK: Most larger cities
do have flags.
do have flags.
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TK: Većina velikih gradova
ima vlastite zastave.
ima vlastite zastave.
03:13
RM: Well, I didn't know that.
That's Ted Kaye, by the way.
That's Ted Kaye, by the way.
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RM: Nisam to znao. Ovo je Ted Kaye.
03:16
TK: Hello.
RM: He's a flag expert.
RM: He's a flag expert.
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TK: Zdravo.
RM: On je stručnjak za zastave.
RM: On je stručnjak za zastave.
03:18
He's a totally awesome guy.
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Odličan tip.
03:19
TK: I'm Ted Kaye. I have edited
a scholarly journal on flag studies,
a scholarly journal on flag studies,
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TK: Ja sam Ted Kaye. Uređivao sam
znanstveni časopis o zastavama,
znanstveni časopis o zastavama,
03:23
and I am currently involved
with the Portland Flag Association
with the Portland Flag Association
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trenutno sam član
Portlandskog društva zastava
Portlandskog društva zastava
03:26
and the North American
Vexillological Association.
Vexillological Association.
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i Sjevernoameričkog
veksilološkog društva.
veksilološkog društva.
03:29
RM: Ted literally wrote
the book on flag design.
the book on flag design.
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RM: Ted je doslovno napisao
knjigu o dizajnu zastava.
knjigu o dizajnu zastava.
03:32
Narrator: "Good Flag, Bad Flag."
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Pripovjedač: "Dobra zastava,
loša zastava."
loša zastava."
03:34
RM: It's more of a pamphlet, really.
It's about 16 pages.
It's about 16 pages.
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RM: To je zapravo pamflet
od oko 16 stranica.
od oko 16 stranica.
03:37
TK: Yes, it's called
"Good Flag, Bad Flag:
"Good Flag, Bad Flag:
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TK: Tako je, zove se
"Dobra zastava, loša zastava:
"Dobra zastava, loša zastava:
03:39
How to Design a Great Flag."
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Kako dizajnirati dobru zastavu."
03:41
RM: And that first city flag
I discovered in Chicago
I discovered in Chicago
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RM: Ta prva gradska zastava
koju sam otkrio u Chicagu
koju sam otkrio u Chicagu
03:44
is a beaut:
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je predivna:
03:45
white field, two horizontal blue stripes,
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bijelo polje, dvije
horizontalne plave linije,
horizontalne plave linije,
03:48
and four six-pointed red stars
down the middle.
down the middle.
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i četiri šestokrakih crvenih
zvijezda u sredini.
zvijezda u sredini.
03:52
Narrator: Number two:
use meaningful symbolism.
use meaningful symbolism.
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Pripovjedač: Drugo,
koristite smisleni simbolizam.
koristite smisleni simbolizam.
03:55
TK: The blue stripes represent
the water, the river and the lake.
the water, the river and the lake.
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TK: Plave linije predstavljaju
vodu, rijeku i jezero.
vodu, rijeku i jezero.
03:58
Narrator: The flag's images,
colors or pattern
colors or pattern
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Pripovjedač: Slike, boje i uzorci zastave
04:00
should relate to what it symbolizes.
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trebaju biti povezani
s onime što ona simbolizira.
s onime što ona simbolizira.
04:02
TK: The red stars represent
significant events in Chicago's history.
significant events in Chicago's history.
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TK: Crvene zvijezde predstavljaju
značajne događaje iz povijesti grada.
značajne događaje iz povijesti grada.
04:05
RM: Namely, the founding of Fort Dearborn
on the future site of Chicago,
on the future site of Chicago,
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RM: Osnivanje Utvrde Dearborn
na budućem području Chicaga,
na budućem području Chicaga,
04:09
the Great Chicago Fire,
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Veliki požar u Chicagu,
04:12
the World Columbian Exposition,
which everyone remembers
which everyone remembers
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Svjetska kolumbovska izložba,
koje se svi sjećaju,
koje se svi sjećaju,
04:15
because of the White City,
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zbog Bijelog grada,
04:17
and the Century of Progress Exposition,
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i Svjetska izložba s temom
"Stoljeće napretka",
"Stoljeće napretka",
04:19
which no one remembers at all.
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koje se nitko ne sjeća.
04:21
Narrator: Number three,
use two to three basic colors.
use two to three basic colors.
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Pripovjedač: Treće, koristite
dvije ili tri osnovne boje.
dvije ili tri osnovne boje.
04:24
TK: The basic rule for colors
is to use two to three colors
is to use two to three colors
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TK: Osnovno pravilo za boje jest
da koristimo dvije ili tri boje
da koristimo dvije ili tri boje
04:27
from the standard color set:
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iz standardnog seta boja:
04:30
red, white, blue,
green, yellow and black.
green, yellow and black.
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crvenu, bijelu, plavu,
zelenu, žutu i crnu.
zelenu, žutu i crnu.
04:33
RM: The design of the Chicago flag
has complete buy-in
has complete buy-in
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RM: Dizajn čikaške zastave je
aspolutno sveukupan
aspolutno sveukupan
04:35
with an entire cross-section of the city.
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sa čitavim profilom grada.
04:37
It is everywhere;
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Svugdje se nalazi;
04:39
every municipal building flies the flag.
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na svakoj je zgradi općine.
04:41
Whet Moser: Like, there's probably
at least one store on every block
at least one store on every block
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Whet Moser: Ima barem
jedna trgovina u svakoj ulici
jedna trgovina u svakoj ulici
04:44
near where I work that sells
some sort of Chicago flag paraphernalia.
some sort of Chicago flag paraphernalia.
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blizu mog posla koja prodaje
nekakav pribor sa čikaškom zastavom.
nekakav pribor sa čikaškom zastavom.
04:48
RM: That's Whet Moser
from Chicago magazine.
from Chicago magazine.
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RM: Ovo je Whet Moser iz časopisa Chicago.
04:50
WM: Today, just for example,
I went to get a haircut,
I went to get a haircut,
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WM: Danas sam, primjerice,
otišao na šišanje,
otišao na šišanje,
04:53
and when I sat down in the barber's chair,
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i kada sam sjeo na frizerski stolac,
04:56
there was a Chicago flag on the box
that the barber kept all his tools in,
that the barber kept all his tools in,
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ispred mene je bila čikaška zastava
na frizerovoj kutiji za pribor,
na frizerovoj kutiji za pribor,
05:00
and then in the mirror there was
a Chicago flag on the wall behind me.
a Chicago flag on the wall behind me.
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a u ogledalu sam iza sebe vidio
istu zastavu obješenu na zidu.
istu zastavu obješenu na zidu.
05:04
When I left, a guy passed me who had
a Chicago flag badge on his backpack.
a Chicago flag badge on his backpack.
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Nakon šišanja, pored mene je prošao čovjek
s bedžom čikaške zastave na svome ruksaku.
s bedžom čikaške zastave na svome ruksaku.
05:09
RM: It's adaptable and remixable.
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RM: Prilagodljiva je i lako se kombinira.
05:11
The six-pointed stars in particular
show up in all kinds of places.
show up in all kinds of places.
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Šestokrake zastave su posebno
uočljive na raznoraznim mjestima.
uočljive na raznoraznim mjestima.
05:14
WM: The coffee I bought the other day
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WM: Neki dan sam kupio kavu
05:16
had a Chicago star on it.
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koja je na sebi imala čikašku zvijezdu.
05:18
RM: It's a distinct symbol
of Chicago pride.
of Chicago pride.
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RM: Ona je upečatljiv simbol
čikaškog ponosa.
čikaškog ponosa.
05:21
TK: When a police officer
or a firefighter dies in Chicago,
or a firefighter dies in Chicago,
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TK: Kada u Chicagu umre
policajac ili vatrogasac,
policajac ili vatrogasac,
05:24
often it's not the flag of the
United States on his casket.
United States on his casket.
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na lijes se u često slučajeva
ne stavlja zastava SAD-a,
ne stavlja zastava SAD-a,
05:28
It can be the flag of the city of Chicago.
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već zastava Chicaga.
05:31
That's how deeply the flag has gotten
into the civic imagery of Chicago.
into the civic imagery of Chicago.
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Do te se mjere ta zastava duboko
uvukla u građanski prikaz Chicaga.
uvukla u građanski prikaz Chicaga.
05:37
RM: And it isn't just that people
love Chicago and therefore love the flag.
love Chicago and therefore love the flag.
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RM: Ne samo da ljudi vole Chicago,
pa stoga vole i zastavu.
pa stoga vole i zastavu.
05:41
I also think that people love Chicago more
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Mislim da ljudi vole još više Chicago
05:44
because the flag is so cool.
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jer je zastava tako fenomenalna.
05:47
TK: A positive feedback loop there
between great symbolism and civic pride.
between great symbolism and civic pride.
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TK: To je petlja povratne veze između
odličnog simbolizma i građanskog ponosa.
odličnog simbolizma i građanskog ponosa.
05:52
RM: Okay. So when I moved back
to San Francisco in 2008,
to San Francisco in 2008,
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RM: Kada sam se vratio
u San Francisco 2008.,
u San Francisco 2008.,
05:55
I researched its flag,
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istražio sam zastavu tog grada,
05:57
because I had never seen it
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jer je nijednom nisam vidio
05:59
in the previous eight years I lived there.
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u osam godina svog života tamo.
06:01
And I found it, I am sorry to say,
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Žao mi je reći, no doživio sam je
06:04
sadly lacking.
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nedostatnom.
06:07
(Laughter)
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(Smijeh)
06:10
I know.
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Znam.
06:12
It hurts me, too.
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I meni je to bolno.
06:14
(Laughter)
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(Smijeh)
06:15
TK: Well, let me start from the top.
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TK: Krenut ću od početka.
06:17
Narrator: Number one, keep it simple.
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Pripovjedač: Prvo, neka bude jednostavna.
06:19
TK: Keeping it simple.
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TK: Truditi se da ostane jednostavna.
06:21
Narrator: The flag should be so simple
that a child can draw it from memory.
that a child can draw it from memory.
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Pripovjedač: Neka je dovoljno jednostavna
da je dijete može narctati po sjećanju.
da je dijete može narctati po sjećanju.
06:24
TK: It's a relatively complex flag.
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TK: Ovo je relativno složena zastava.
06:26
RM: Okay, here we go. Okay.
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RM: Krenimo.
06:28
The main component
of the San Francisco flag is a phoenix
of the San Francisco flag is a phoenix
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Glavni element zastave
San Francisca je feniks
San Francisca je feniks
06:30
representing the city
rising from the ashes
rising from the ashes
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koji predstavlja grad
koji se diže iz pepela
koji se diže iz pepela
06:33
after the devastating fires of the 1850s.
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nakon razornih požara iz 1850-ih.
06:36
TK: A powerful symbol for San Francisco.
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TK: Moćan simbol za San Francisco.
06:38
RM: I still don't really dig the phoenix.
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RM: Još uvijek mi nije jasan feniks.
06:40
Design-wise, it manages
to both be too crude
to both be too crude
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Što se tiče dizajna, u isto
vrijeme je i presirov
vrijeme je i presirov
06:43
and have too many details
at the same time,
at the same time,
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i ima previše detalja,
06:46
which if you were trying for that,
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i da se trudite to postići,
06:48
you wouldn't be able to do it,
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ne biste to mogli napraviti.
06:50
and it just looks bad at a distance,
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Jednostavo izgleda loše iz daljine.
06:51
but having deep meaning
puts that element in the plus column.
puts that element in the plus column.
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No, dobro je što ima element
s dubljim značenjem.
s dubljim značenjem.
06:55
Behind the phoenix,
the background is mostly white,
the background is mostly white,
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Iza feniksa je uglavnom bijela pozadina,
06:58
and then it has a substantial
gold border around it.
gold border around it.
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a oko ruba je pozamašan zlatan okvir.
07:02
TK: Which is a very attractive
design element.
design element.
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TK: U dizajnu je to vrlo
privlačan element.
privlačan element.
07:04
RM: I think it's okay. But --
(Laughter) --
(Laughter) --
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RM: Mislim da je uredu. Ali --
(Smijeh) --
(Smijeh) --
07:08
here come the big no-nos of flag design.
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slijede velike pogreške u dizajnu zastave.
07:10
Narrator: Number four,
no lettering or seals.
no lettering or seals.
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Pripovjedač: Četvrto, bez slova i pečata.
07:13
Never use writing of any kind.
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Nikada ne koristite tekst.
07:15
RM: Underneath the phoenix,
there's a motto on a ribbon
there's a motto on a ribbon
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RM: Podno feniksa, vrpca s motom
07:17
that translates to
"Gold in peace, iron in war,"
"Gold in peace, iron in war,"
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čiji je prijevod " Zlato u miru,
željezo u ratu,"
željezo u ratu,"
07:21
plus -- and this is the big problem --
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usto -- a ovo je najveći problem --
07:23
it says San Francisco across the bottom.
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na dnu piše San Francisco.
07:26
TK: If you need to write the name
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1990
TK: Ako morate napisati ime
07:28
of what you're representing on your flag,
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onoga što predstavljate na zastavi,
07:30
your symbolism has failed.
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1996
simbolika vam nije bila uspješna.
07:32
(Laughter) (Applause)
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(Smijeh) (Pljesak)
07:36
RM: The United States flag
doesn't say "USA" across the front.
doesn't say "USA" across the front.
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RM: Američka zastava nema
na sebi napisano "SAD".
na sebi napisano "SAD".
07:40
In fact, country flags,
they tend to behave.
they tend to behave.
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Zapravo, državne zastave
uglavnom su pristojne.
uglavnom su pristojne.
07:43
Like, hats off to South Africa
and Turkey and Israel
and Turkey and Israel
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Svaka čast Južnoafričkoj Republici,
Turskoj, Izraelu,
Turskoj, Izraelu,
07:46
and Somalia and Japan and Gambia.
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Somaliji, Japanu i Gambiji.
07:48
There's a bunch
of really great country flags,
of really great country flags,
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Zaista ima puno sjajnih državnih zastava,
07:51
but they obey good design principles
because the stakes are high.
because the stakes are high.
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no one poštuju dobre dizajnerske
principe jer je ulog velik.
principe jer je ulog velik.
07:55
They're on the international stage.
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Na međunarodnoj su sceni.
07:58
But city, state and regional flags
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No, zastave gradova,
saveznih država i regija
saveznih država i regija
08:00
are another story.
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druga su priča.
08:03
(Laughter)
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(Smijeh)
08:05
There is a scourge of bad flags,
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Imamo pošast loših zastava,
08:08
and they must be stopped.
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i moramo ih zaustaviti.
08:10
(Laughter) (Applause)
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2429
(Smijeh) (Pljesak)
08:12
That is the truth and that is the dare.
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To je i istina i izazov.
08:16
The first step is to recognize
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Prvi je korak prepoznati
08:18
that we have a problem.
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da imamo problem.
08:24
A lot of people tend to think
that good design
that good design
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Mnogi ljudi smatraju da je dobar dizajn
08:27
is just a matter of taste,
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samo pitanje ukusa,
08:28
and quite honestly,
sometimes it is, actually,
sometimes it is, actually,
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i iskreno, ponekad je zaista tako,
08:31
but sometimes it isn't, all right?
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no ponekad uopće nije.
08:35
Here's the full list of NAVA
flag design principles.
flag design principles.
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Ovo je popis svih principa dizajna zastave
Sjevernoameričkog veksilološkog društva.
Sjevernoameričkog veksilološkog društva.
08:38
Narrator: The five
basic principles of flag design.
basic principles of flag design.
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Pripovjedač: Pet osnovnih principa
dizajniranja zastave.
dizajniranja zastave.
08:42
Number one.
TK: Keep it simple.
TK: Keep it simple.
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Prvo. TK: Neka bude jednostavna.
08:44
Narrator: Number two.
TK: Use meaningful symbolism.
TK: Use meaningful symbolism.
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Pripovjedač: Drugo.
TK: Korisite smisleni simbolizam.
TK: Korisite smisleni simbolizam.
08:46
Narrator: Number three.
TK: Use two to three basic colors.
TK: Use two to three basic colors.
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Pripovjedač: Treće.
TK: Koristite dvije ili tri osnovne boje.
TK: Koristite dvije ili tri osnovne boje.
08:49
Narrator: Number four.
TK: No lettering or seals.
TK: No lettering or seals.
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Pripovjedač: Četvrto.
TK: Bez slova i pečata.
TK: Bez slova i pečata.
08:51
Narrator: Never use
writing of any kind.
writing of any kind.
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Pripovjedač: Nikada
ne koristite tekst.
ne koristite tekst.
08:53
TK: Because you can't
read that at a distance.
read that at a distance.
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TK: Jer ga ne možete
pročitati na udaljenosti.
pročitati na udaljenosti.
08:55
Narrator: Number five.
TK: And be distinctive.
TK: And be distinctive.
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Pripovjedač: Peto.
TK: Budite karakteristični.
TK: Budite karakteristični.
08:57
RM: All the best flags tend
to stick to these principles.
to stick to these principles.
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RM: Sve najbolje zastave
drže se ovih principa.
drže se ovih principa.
09:00
And like I said before,
most country flags are okay.
most country flags are okay.
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Kako što sam već rekao,
većina državnih zastava su uredu.
većina državnih zastava su uredu.
09:03
But here's the thing:
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Radi se o sljedećem:
09:04
if you showed this list of principles
to any designer of almost anything,
to any designer of almost anything,
194
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da pokažete ovaj popis principa
bilo kojoj vrsti dizajnera,
bilo kojoj vrsti dizajnera,
09:08
they would say these principles --
simplicity, deep meaning,
simplicity, deep meaning,
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536399
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rekli bi da su ti principi --
jednostavnost, duboki simbolizam,
jednostavnost, duboki simbolizam,
09:12
having few colors or being
thoughtful about colors,
thoughtful about colors,
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pažljivi odabir boja,
09:14
uniqueness, don't have
writing you can't read --
writing you can't read --
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jedinstvenost, bez ikakvih
nečitkih natpisa --
nečitkih natpisa --
09:17
all those principles apply to them, too.
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2438
svi se ti principi odnose i na njih.
09:19
But sadly, good design principles
are rarely invoked
are rarely invoked
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Nažalost, dobri dizajnerski principi
rijetko se koriste
rijetko se koriste
09:23
in U.S. city flags.
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kod američkih gradskih zastava.
09:25
Our biggest problem
seems to be that fourth one.
seems to be that fourth one.
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Najveći problem nam je četvrto pravilo.
09:27
We just can't stop ourselves
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Ne možemo se natjerati
09:29
from putting our names on our flags,
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da ne dodajemo svoje ime na svoju zastavu,
09:31
or little municipal seals
with tiny writing on them.
with tiny writing on them.
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3646
ili male gradske pečate sa sitnim tekstom.
09:35
Here's the thing about municipal seals:
205
563166
2020
Problem s gradskim pečatima jest taj
09:37
They were designed
to be on pieces of paper
to be on pieces of paper
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2755
što su oni dizajnirani za papir
09:39
where you can read them,
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1530
gdje ih možete i pročitati,
09:41
not on flags 100 feet away
flapping in the breeze.
flapping in the breeze.
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2912
a ne za vijoreće zastave
na udaljenosti od 30 metara.
na udaljenosti od 30 metara.
09:44
So here's a bunch of flags again.
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2067
Evo ponovo hrpa zastava.
09:46
Vexillologists call these SOBs:
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2949
Veksilolozi ove nazivaju PNP:
09:49
seals on a bedsheet -- (Laughter) --
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pečati na plahtama -- (Smijeh) --
09:52
and if you can't tell
what city they go to,
what city they go to,
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2902
Ako ne možete pogoditi
kojim gradovima pripadaju,
kojim gradovima pripadaju,
09:55
yeah, that's exactly the problem,
213
583180
1970
upravo je to problem,
09:57
except for Anaheim, apparently.
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1676
osim, očigledno, Anaheima.
09:58
They fixed it. (Laughter)
215
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3343
To su popravili. (Smijeh)
10:02
These flags are everywhere in the U.S.
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2949
Ovakvih zastava ima po čitavom SAD-u.
10:05
The European equivalent
of the municipal seal
of the municipal seal
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2508
Europski ekvivalent gradskom pečatu
10:07
is the city coat of arms,
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2043
je gradski grb,
10:09
and this is where we can learn
a lesson for how to do things right.
a lesson for how to do things right.
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3669
i to nam je primjer
kako dobro dizajnirati.
kako dobro dizajnirati.
10:13
So this is the city
coat of arms of Amsterdam.
coat of arms of Amsterdam.
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2252
Ovo je gradski grb Amsterdama.
10:15
Now, if this were a United States city,
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Da je ovo američki grad,
10:17
the flag would probably look like this.
222
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1904
zastava bi vjerojatno izgledala ovako.
10:19
You know, yeah. (Laughter)
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2621
Da. (Smijeh)
10:22
But instead, the flag of Amsterdam
224
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2414
Međutim, zastava Amsterdama
10:24
looks like this.
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2972
izgleda ovako.
10:27
Rather than plopping
the whole coat of arms
the whole coat of arms
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2090
Umjesto da su postavili
čitavi gradski grb
čitavi gradski grb
10:29
on a solid background and writing
"Amsterdam" below it,
"Amsterdam" below it,
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2972
na jednoličnu pozadinu i napisali
"Amsterdam" pri dnu,
"Amsterdam" pri dnu,
10:32
they just take the key elements
of the escutcheon, the shield,
of the escutcheon, the shield,
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3274
uzeli su samo najbitnije
elemente sa štita,
elemente sa štita,
10:35
and they turn it into the most
badass city flag in the world.
badass city flag in the world.
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3785
i pretvorili je u najopakiju
gradsku zastavu na svijetu.
gradsku zastavu na svijetu.
10:39
(Laughter) (Applause)
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3597
(Smijeh) (Pljesak)
10:45
And because it's so badass,
231
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2236
S obzirom što je najopakija,
10:48
those flags and crosses
are found throughout Amsterdam,
are found throughout Amsterdam,
232
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2733
te zastave i iksevi su
po cijelom Amsterdamu,
po cijelom Amsterdamu,
10:50
just like Chicago, they're used.
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2461
koriste se kao i zastava u Chicagu.
10:53
Even though seal-on-a-bedsheet flags
are particularly painful
are particularly painful
234
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3274
Iako su zastave s pečatima na "plahti"
meni osobno posebno grozne
meni osobno posebno grozne
10:56
and offensive to me,
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1835
i uvredljive,
10:58
nothing can quite prepare you
236
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2043
ništa vas ne može pripremiti
11:00
for one of the biggest train wrecks
in vexillological history.
in vexillological history.
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4824
za jednu od najvećih promašaja
u veksilološkoj povijesti.
u veksilološkoj povijesti.
11:05
Are you ready?
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1445
Jeste li spremni?
11:06
It's the flag of Milwaukee, Wisconsin.
239
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2949
Zastava grada Milwaukeea, u Wisconsinu.
11:09
(Laughter)
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2587
(Smijeh)
11:17
I mean, it's distinctive,
241
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3994
Karakteristična je,
11:21
I'll give them that.
242
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2275
to ću im priznati.
11:23
Steve Kodis: It was adopted in 1955.
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2623
Steve Kodis: Usvojena je 1955.
11:26
RM: The city ran a contest
244
674357
1500
RM: Grad je raspisao natječaj
11:27
and gathered a bunch of submissions
245
675857
1870
i zaprimio brdo prijava
11:29
with all kinds of designs.
246
677727
1786
sa svakakvim dizajnima.
11:31
SK: And an alderman
by the name of Fred Steffan
by the name of Fred Steffan
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3784
SK: Vijećnik Fred Steffan
11:35
cobbled together parts of the submissions
248
683297
3297
spojio je dijelove iz raznih prijava
11:38
to make what is now the Milwaukee flag.
249
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3344
kako bi napravio zastavu Milwaukeea.
11:41
RM: It's a kitchen sink flag.
250
689938
3181
RM: To je zastava kuhinjskog sudopera.
11:45
There's a gigantic gear
representing industry,
representing industry,
251
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2786
Ima ogroman zupčanik
koji prestavlja industriju,
koji prestavlja industriju,
11:47
there's a ship recognizing the port,
252
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2745
ima brod koji predstavlja luku,
11:50
a giant stalk of wheat
253
698650
1133
golemi klas pšenice,
11:51
paying homage to the brewing industry.
254
699783
2020
koji odaje počast pivskoj industriji.
11:53
It's a hot mess,
255
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1648
Čisti kaos,
11:55
and Steve Kodis, a graphic designer
from Milwaukee, wants to change it.
from Milwaukee, wants to change it.
256
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4737
a Steve Kodis, grafički dizajner
iz Milwaukee, želi je pomijeniti.
iz Milwaukee, želi je pomijeniti.
12:00
SK: It's really awful.
257
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2502
SK: Zaista je grozna.
12:02
It's a misstep on the city's behalf,
258
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2467
Velika nepravda učinjena gradu,
12:05
to say the least.
259
713157
2020
u najmanju ruku.
12:07
RM: But what puts
the Milwaukee flag over the top,
the Milwaukee flag over the top,
260
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2786
RM: No, ono što ovu zastavu
čini definitivno pretjeranom,
čini definitivno pretjeranom,
12:09
almost to the point of self-parody,
261
717963
2020
gotovo do parodiranja same sebe,
12:11
is on it is a picture of the Civil War
battle flag of the Milwaukee regiment.
battle flag of the Milwaukee regiment.
262
719993
6277
to je slika bojne zastave Milwaukee
pukovnije iz Građanskog rata.
pukovnije iz Građanskog rata.
12:18
SK: So that's the final element in it
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726280
2159
SK: To je zadnji element
12:20
that just makes it
that much more ridiculous,
that much more ridiculous,
264
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2411
koji je samo još više čini apsurdnom,
12:22
that there is a flag design
within the Milwaukee flag.
within the Milwaukee flag.
265
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4504
to što unutar zastave Milwaukeea
postoji još jedna zastava.
postoji još jedna zastava.
12:27
RM: On the flag. Yeah. Yeah. (Laughter)
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3204
RM: Na zastavi. (Smijeh)
12:30
Yeah.
267
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1603
Da.
12:32
(Music)
268
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1732
(Glazba)
12:33
Now, Milwaukee is a fantastic city.
269
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2415
Milwaukee je fenomenalan grad.
12:36
I've been there. I love it.
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2275
Posjetio sam ga i sviđa mi se.
12:38
The most depressing part
of this flag, though,
of this flag, though,
271
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2183
Najdepresivnija stvar kod ove zastave jest
12:40
is that there have been
two major redesign contests.
two major redesign contests.
272
748766
3134
to što su se održala već
dva natjecanja u redizajnu.
dva natjecanja u redizajnu.
12:43
The last one was held in 2001.
273
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2299
Zadnji je održan 2001. godine.
12:46
One hundred and five
entries were received.
entries were received.
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2321
Bilo je zaprimljeno sto pet prijedloga.
12:48
TK: But in the end, the members
of the Milwaukee Arts Board
of the Milwaukee Arts Board
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2800
TK: Međutim, na kraju su članovi
umjetničkog odbora Milwaukeeja
umjetničkog odbora Milwaukeeja
12:51
decided that none of the new entries
were worthy of flying over the city.
were worthy of flying over the city.
276
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3590
odlučili da nijedan od njih
nije bio dovoljno dobar za grad.
nije bio dovoljno dobar za grad.
12:54
RM: They couldn't agree
to change that thing! (Laughter)
to change that thing! (Laughter)
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3704
RM: Nisu se mogli dogovoriti oko
promjene ove stvari! (Smijeh)
promjene ove stvari! (Smijeh)
12:58
That's discouraging enough
to make you think
to make you think
278
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2160
To je dovoljno obeshrabrujuće da pomislite
13:00
that good design and democracy
279
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2094
kako se dobar dizajn i demokracija
13:02
just simply do not go together.
280
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2687
jednostavno ne slažu.
13:05
But Steve Kotas is going
to try one more time
to try one more time
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2600
No, Steve Kotas ponovo će pokušati
13:08
to redesign the Milwaukee flag.
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2346
redizajnirati zastavu Milwaukeeja.
13:10
SK: I believe Milwaukee is a great city.
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2414
SK: Mislim da je Milwaukee sjajan grad.
13:12
Every great city deserves a great flag.
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2935
Svaki sjajan grad
zaslužuje sjajnu zastavu.
zaslužuje sjajnu zastavu.
13:15
RM: Steve isn't ready
to reveal his design yet.
to reveal his design yet.
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RM: Steve još nije spreman
otkriti svoj dizajn.
otkriti svoj dizajn.
13:18
One of the things about
proposing one of these things
proposing one of these things
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Kada predlažete ovakve stvari
13:20
is you have to get people on board,
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morate pridobiti potporu drugih,
13:22
and then you reveal your design.
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i tada otkrijete svoj dizajn.
13:24
But here's the trick:
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Trik je u ovome:
13:25
If you want to design a great flag,
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Ako želite dizajnirati sjajnu zastavu,
13:27
a kickass flag like Chicago's or D.C.'s,
which also has a great flag,
which also has a great flag,
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opaku zastavu poput zastave Chicaga ili
Washingtona, koji isto ima odličnu zastavu
Washingtona, koji isto ima odličnu zastavu
13:31
start by drawing a one-by-one-and-a-half-
inch rectangle on a piece of paper.
inch rectangle on a piece of paper.
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počnite tako što ćete nacrtati
pravokutnik mjera 2.5 cm puta 5 cm.
pravokutnik mjera 2.5 cm puta 5 cm.
13:35
Your design has to fit
within that tiny rectangle.
within that tiny rectangle.
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Vaš dizajn mora stati
u taj sitni pravokutnik.
u taj sitni pravokutnik.
13:38
Here's why.
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Evo zašto.
13:39
TK: A three-by-five-foot flag
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TK: Zastava koja je velika
90 cm puta 150 cm
90 cm puta 150 cm
13:41
on a pole 100 feet away
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obješena na stupu na daljini od 30 metara
13:43
looks about the same size
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izgleda približno jednako veliko
13:45
as a one-by-one-and-a-half-inch rectangle
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kao i taj mali pravokutnik na papiru
13:50
seen about 15 inches from your eye.
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udaljen 40-ak centimetara od oka.
13:53
You'd be surprised by how compelling
and simple the design can be
and simple the design can be
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Iznenadili biste se kako zahtjevan
i jednostavan može biti dizajn
i jednostavan može biti dizajn
13:57
when you hold yourself to that limitation.
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kada se pridržavate tog ograničenja.
14:01
RM: Meanwhile, back in San Francisco.
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RM: U međuvremenu,
vraćamo se u San Francisco.
vraćamo se u San Francisco.
14:03
Is there anything we can do?
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Možemo li išta učiniti?
14:05
TK: I like to say
that in every bad flag
that in every bad flag
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TK: Volim reći da u svakoj lošoj zastavi
14:08
there's a good flag trying to get out.
(Laughter)
(Laughter)
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postoji dobra zastava koja
pokušava izaći. (Smijeh)
pokušava izaći. (Smijeh)
14:10
The way to make
San Francisco's flag a good flag
San Francisco's flag a good flag
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Zastavu San Francisca možemo poboljšati
14:12
is to take the motto off
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tako da skinemo moto
14:14
because you can't read that at a distance.
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jer ga ne možemo pročitati na udaljenosti.
14:16
Take the name off,
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Treba skinuti ime,
14:18
and the border might even be made thicker,
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a rub bismo mogli podebljati,
14:20
so it's more a part of the flag.
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1974
tako da je u većoj mjeri dio zastave.
14:22
And I would simply take the phoenix
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A feniksa bih uzeo
14:24
and make it a great big element
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i učinio ga odličnim velikim elementom
14:26
in the middle of the flag.
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u središtu zastave.
14:27
RM: But the current phoenix,
that's got to go.
that's got to go.
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RM: No, postojećeg feniksa treba ukloniti.
14:30
TK: I would simplify
or stylize the phoenix.
or stylize the phoenix.
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TK: Ja bih pojednostavio
ili stilizirao feniksa.
ili stilizirao feniksa.
14:33
Depict a big, wide-winged bird
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Prikazao bih veliku pticu širokih krila
14:36
coming out of flames.
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koja izranja iz plamena.
14:37
Emphasize those flames.
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Naglasio bih taj plamen.
14:39
RM: So this San Francisco flag
was designed by Frank Chimero
was designed by Frank Chimero
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RM: Ovu zastavu San Francisca
dizajnirao je Frank Chimero
dizajnirao je Frank Chimero
14:42
based on Ted Kaye's suggestions.
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na temelju prijedloga Teda Kayea.
14:43
I don't know what he would do
if we was completely unfettered
if we was completely unfettered
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Ne znam što bi on napravio
da nema nikakvih ograničenja
da nema nikakvih ograničenja
14:46
and didn't follow those guidelines.
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i da ne slijedi te upute.
14:48
Fans of my radio show and podcast,
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Ljubitelji moje radio emisije i podcasta,
14:50
they've heard me complain about bad flags.
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čuli su kako se žalim zbog loših zastava.
14:52
They've sent me other suggested designs.
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Poslali su mi druge predložene dizajne.
14:54
This one's by Neil Mussett.
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Ovaj je napravio Neil Mussett.
14:56
Both are so much better.
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Oba su mnogo bolja.
14:58
And I think if they were adopted,
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Ako bi bili prihvaćeni, vjerujem
15:01
I would see them around the city.
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kako bih ih viđao po cijelom gradu.
15:04
In my crusade to make
flags of the world more beautiful,
flags of the world more beautiful,
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U svojem naumu da učinim
zastave svijeta ljepšima,
zastave svijeta ljepšima,
15:07
many listeners have taken it
upon themselves
upon themselves
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895802
2064
mnogi su se slušatelji
sami prihvatili posla
sami prihvatili posla
15:09
to redesign their flags
and look into the feasibility
and look into the feasibility
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i redizajnirali zastave
te proučili na koji način
te proučili na koji način
15:12
of getting them officially adopted.
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bi one mogle biti službeno usvojene.
15:16
If you see your city flag and like it,
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Ako vidite svoju gradsku
zastavu i ona vam se svidi,
zastavu i ona vam se svidi,
15:18
fly it,
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izvjesite je,
15:20
even if it violates
a design rule or two.
a design rule or two.
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čak i ako krši jedno
ili dva pravila dizajna.
ili dva pravila dizajna.
15:22
I don't care.
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Nije me briga.
15:24
But if you don't see your city flag,
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Ako ne vidite svoju gradsku zastavu,
15:26
maybe it doesn't exist, but maybe it does,
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možda ne postoji, a možda i postoji,
15:28
and it just sucks,
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i grozna je,
15:30
and I dare you to join the effort
to try to change that.
to try to change that.
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izazivam vas da se pridružite težnji
i pokušate je promijeniti.
i pokušate je promijeniti.
15:35
As we move more and more into cities,
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Kako se sve više selimo u gradove,
15:38
the city flag will become
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gradska zastava će postati
15:40
not just a symbol of that city as a place,
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3134
ne samo simbol toga grada kao mjesta,
15:43
but also it could become
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2067
već bi mogla postati
15:45
a symbol of how that city
considers design itself,
considers design itself,
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4040
simbol toga na koji način
grad gleda na sam dizajn,
grad gleda na sam dizajn,
15:49
especially today, as the populace
is becoming more design-aware.
is becoming more design-aware.
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3915
posebice danas, kada ljudi postaju
sve više osvješteni po pitanju dizajna.
sve više osvješteni po pitanju dizajna.
15:53
And I think design awareness
is at an all-time high.
is at an all-time high.
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Smatram da je svijest o dizajnu
danas na najvišem stupnju.
danas na najvišem stupnju.
15:55
A well-designed flag could be seen
as an indicator of how a city
as an indicator of how a city
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3785
Dobro dizajnirana zastava može
biti pokazatelj kako neki grad
biti pokazatelj kako neki grad
15:59
considers all of its design systems:
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947648
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gleda na sve svoje dizajnerske sustave:
16:02
its public transit,
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1802
svoj javni prijevoz,
16:04
its parks, its signage.
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1997
svoje parkove, znakovlje.
16:06
It might seem frivolous, but it's not.
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3436
To se možda čini neozbiljnim,
no nije tako.
no nije tako.
16:09
TK: Often when city leaders say,
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1978
TK: Često kada gradski vođe tvrde
16:11
"We have more important things to do
than worry about a city flag,"
than worry about a city flag,"
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4430
kako imaju bitnije stvari za učiniti
od brige oko gradske zastave,
od brige oko gradske zastave,
16:16
my response is,
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1812
moj odgovor je
16:17
"If you had a great city flag,
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965959
1811
"Da imate sjajnu gradsku zastavu,
16:19
you would have a banner
for people to rally under
for people to rally under
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2414
imali biste transparent za ljude
pod kojim bi se okupljali
pod kojim bi se okupljali
16:22
to face those more important things."
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da se suoče s tim bitnijim stvarima."
16:26
RM: I've seen firsthand
what a good city flag can do
what a good city flag can do
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974802
2609
RM: Iz prve ruke sam vidio
što dobra zastava može učiniti
što dobra zastava može učiniti
16:29
in the case of Chicago.
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u gradu Chicagu.
16:31
The marriage of good design
and civic pride
and civic pride
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Spoj dobrog dizajna i građanskog ponosa
16:33
is something that we need in all places.
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potreban nam je na svakom mjestu.
16:35
The best part about municipal flags
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2090
Kod gradskih zastava je najbolje to
16:37
is that we own them.
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1858
što ih posjedujemo.
16:39
They are an open-source,
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One su otvoreni izvor informacija,
16:41
publicly owned design language
of the community.
of the community.
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javni dizajnerski jezik neke zajednice.
16:44
When they are done well,
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1857
Kada su dobro napravljene,
16:46
they are remixable, adaptable,
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2532
mogu se izmjenjivati, prilagođavati,
16:49
and they are powerful.
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i takve zastave su moćne.
16:50
We could control the branding
and graphical imagery
and graphical imagery
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2430
Mogli bismo kontrolirati
brendiranje i grafički prikaz
brendiranje i grafički prikaz
16:52
of our cities with a good flag,
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naših gradova pomoću dobrih zastava,
16:54
but instead, by having
bad flags we don't use,
bad flags we don't use,
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2485
no umjesto toga, imamo loše
zastave koje ne koristimo,
zastave koje ne koristimo,
16:57
we cede that territory to sports teams
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tako da smo ustupili to
mjesto sportskim timovima,
mjesto sportskim timovima,
16:59
and chambers of commerce
and tourism boards.
and tourism boards.
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trgovačkim komorama i turističkim odborima.
17:02
Sports teams can leave
and break our hearts.
and break our hearts.
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Sportski timovi nas mogu
napustiti i slomiti nam srce.
napustiti i slomiti nam srce.
17:05
And besides, some of us
don't really care about sports.
don't really care about sports.
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Neki od nas niti ne mare za sport.
17:08
And tourism campaigns
can just be cheesy.
can just be cheesy.
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Turističke kampanje mogu
biti tako izlizane.
biti tako izlizane.
17:11
But a great city flag
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No sjajna gradska zastava
17:13
is something that represents
a city to its people
a city to its people
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predstavlja grad svojim stanovnicima
17:15
and its people to the world at large.
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a svoje stanovnike cijelom svijetu.
17:17
And when that flag is a beautiful thing,
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Kada je ta zastava predivna,
17:19
that connection is a beautiful thing.
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i ta je veza predivna.
17:22
So maybe all the city flags
can be as inspiring as Hong Kong
can be as inspiring as Hong Kong
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3599
Možda sve gradske zastava mogu biti
jednako inspirativne kao i ona Hong Konga,
jednako inspirativne kao i ona Hong Konga,
17:26
or Portland or Trondheim,
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ili Portlanda ili Trondheima,
17:28
and we can do away with all the bad flags
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i možemo ukloniti sve loše zastave
17:30
like San Francisco, Milwaukee,
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2601
poput one San Francisca, Milwaukeeja,
17:33
Cedar Rapids,
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Cedar Rapidsa,
17:34
and finally, when we're all done,
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i kada smo napokon gotovi,
17:37
we can do something
about Pocatello, Idaho,
about Pocatello, Idaho,
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možemo učiniti nešto za Pocatello u Idahu,
17:39
considered by the North American
Vexillological Association
Vexillological Association
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čiju gradsku zastavu Sjeveroameričko
veksilološko društvo smatra
veksilološko društvo smatra
17:43
as the worst city flag in North America.
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najgorom zastavom u Sjevernoj Americi.
17:48
(Laughter) (Applause)
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(Smijeh) (Pljesak)
17:56
Yeah.
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Da.
17:58
That thing has a trademark
symbol on it, people. (Laughter)
symbol on it, people. (Laughter)
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Ovo čudo ima simbol
trademarka. (Smijeh)
trademarka. (Smijeh)
18:02
That hurts me just to look at.
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Sami pogled na to mi je bolan.
18:05
Thank you so much for listening.
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Hvala vam na pažnji.
18:07
(Applause)
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(Pljesak)
18:13
["Music by: Melodium (@melodiumbox)
and Keegan DeWitt (@keegandewitt)"]
and Keegan DeWitt (@keegandewitt)"]
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["Glazba: Melodium (@melodiumbox)
i Keegan DeWitt (@keegandewitt)"]
i Keegan DeWitt (@keegandewitt)"]
ABOUT THE SPEAKER
Roman Mars - Digital storytellerWith his show 99% Invisible, Roman Mars discovered new ways to jolt public radio out of its old paradigms, while at the same time spinning riveting tales of design.
Why you should listen
From its humble beginnings in his home, Roman Mars’ podcast and radio show 99% Invisible accumulated a massive following to become a broadcast and internet phenomenon. Its premise -- 10- to 20-minute episodes focused on a single compelling story -- subverts public radio’s reliance on long, strictly formatted shows, and has garnered national praise.
Over a series of three runaway crowdsourced fundraising campaigns, 99% Invisible generated over $1.2 million, making Mars the most successful crowdfunded journalist in Kickstarter history.
Roman Mars | Speaker | TED.com