TED2017
Jack Conte: How artists can (finally) get paid in the digital age
杰克·康特: 艺术家怎样在数字时代赚钱
Filmed:
Readability: 4.1
1,289,224 views
对于艺术家和创作者来说有一个奇怪的百年，身为音乐家和企业家的杰克·康特说道。过去将艺术转化为钱的传统方法（比如唱片收入）已经被互联网所颠覆，让音乐家，作家和艺术家思考如何生存。康特的Patreon已经打造了一个为艺术家在网上通过粉丝赚钱的平台。像这样的支付平台会改变在数字时代成为一个艺术家的意义吗？
Jack Conte - Musician, entrepreneur
With his membership platform Patreon, YouTube star Jack Conte may have solved a perennial problem of content creators -- getting paid for digital media. Full bio
With his membership platform Patreon, YouTube star Jack Conte may have solved a perennial problem of content creators -- getting paid for digital media. Full bio
Double-click the English transcript below to play the video.
00:12
Hi everyone.
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大家好
00:15
So, I'm going to take us back to 2007.
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现在我要带大家回到2007年
00:17
I'd just spent about six months
working on album
working on album
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我刚刚花费六个月的
时间在一张专辑上
时间在一张专辑上
00:20
that I'd poured my heart and my soul into,
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一张让我倾尽心力的专辑
这张专辑在聚友网(Myspace)上
每天大概会被播放三次
每天大概会被播放三次
00:22
and it was getting about three plays
per day on Myspace at the time,
per day on Myspace at the time,
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当我看到其他用吉他自弹自唱的人
将他们的视频放到
将他们的视频放到
00:25
and I was getting more and more depressed
when I started noticing these other people
when I started noticing these other people
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一个叫YouTube的新兴网站上
00:29
who were playing guitar and singing
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并且得到了30万的浏览量
00:31
and putting videos
on this new site called YouTube,
on this new site called YouTube,
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我开始变得越来越沮丧
00:33
and they were getting 300,000 views.
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所以我决定也开始
做一些YouTube视频
做一些YouTube视频
00:35
So I decided I'm going to start
making some Youtube videos.
making some Youtube videos.
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00:38
And one day they featured
a video of my band on the homepage,
a video of my band on the homepage,
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有一天 YouTube在它们的主页上
放了一个我们乐队的视频
放了一个我们乐队的视频
00:41
which was amazing --
we got a bunch of new fans.
we got a bunch of new fans.
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那个视频非常精彩
我们因此得到了一大票新粉丝
我们因此得到了一大票新粉丝
00:44
We also got a bunch of people
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还有和一大帮人
00:45
who, I guess, just didn't really like
the music or something --
the music or something --
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我猜他们并不喜欢我们的音乐之类的
（笑声）
00:48
(Laughter)
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不过没关系 因为人们
开始来看我们的表演了
开始来看我们的表演了
00:49
It's OK because people
started coming to our shows,
started coming to our shows,
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00:52
and we started touring,
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我们也开始进行巡演
00:53
and we came out with a record.
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我们创造了一个记录
00:54
And when I checked
our bank account balance
our bank account balance
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当我查看银行账户余额的时候
iTunes第一个月收入结算显示
00:56
after our first monthly iTunes payout,
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我们有了2万2千美元的进账
00:58
we had 22,000 bucks in it,
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太不可思议了 因为那会儿
我还住在我爸的房子里呢
我还住在我爸的房子里呢
01:00
which was amazing because at the time
I was living at my dad's house,
I was living at my dad's house,
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上传视频到网上去
试图以艺术家的身份谋生
试图以艺术家的身份谋生
01:03
trying to make a living as a musician
by uploading videos to the internet
by uploading videos to the internet
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在2009年的时候没多少人买账
01:07
which literally zero people
respected in 2009 --
respected in 2009 --
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01:09
even the people who were
uploading videos to the internet.
uploading videos to the internet.
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甚至自己上传视频
到网上的人对此也并不乐观
到网上的人对此也并不乐观
01:12
And so for the next four years,
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接下来的四年
01:14
I uploaded more and more
videos to the Internet,
videos to the Internet,
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我上传了越来越多的视频到互联网上
01:17
and they got better and better,
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这些视频也越来越好
01:19
and we made enough money
through brand deals
through brand deals
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通过品牌交易广告和iTunes的销量
01:22
and commercials and iTunes sales
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我们赚了足够的钱
01:25
to buy a house.
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买下了一所房子
我们还建了一个录音室
01:27
And we built a recording studio.
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01:29
But there was one big problem:
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但还有一个大问题
作为一个创作人去赚大钱
在2013年是非常古怪的
在2013年是非常古怪的
01:31
making money as a creative person
in 2013 was super weird.
in 2013 was super weird.
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01:36
First of all, the business models
were changing all the time.
were changing all the time.
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首先 商业模式在一直变化
所以我们每年5万8千美元的
iTunes下载收入
iTunes下载收入
01:39
So our 58,000 dollars
of annual iTunes download income
of annual iTunes download income
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01:43
was about to be replaced by about
6,000 dollars of streaming income.
6,000 dollars of streaming income.
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将会被6千美元的在线播放收入所取代
01:46
Steams paid less than downloads.
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在线播放比下载付钱更少
01:48
And then as more and more creators
started popping up online,
started popping up online,
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随着越来越多的创作者在网上涌现
五位数的品牌交易
有了越来越多的竞争
有了越来越多的竞争
01:51
there was just more competition
for these five-figure brand deals
for these five-figure brand deals
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而这正是我们乐队
一直赖以生存的基础
一直赖以生存的基础
01:55
that had kept the band afloat for years.
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01:57
And to top it all off,
our videos themselves --
our videos themselves --
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而最重要的是 我们的视频本身
01:59
the creative stuff that we made
that our fans loved and appreciated --
that our fans loved and appreciated --
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我们创作的被粉丝所喜爱欣赏的
有创作力的作品
有创作力的作品
也是我们为这个世界带来的贡献
02:03
that were actually
contributing value to the world,
contributing value to the world,
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那些视频却几乎没有
为我们带来任何收入
为我们带来任何收入
02:05
those videos were generating
almost zero dollars of income for us.
almost zero dollars of income for us.
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这是我YouTube面板的真实截图
02:08
This is an actual snapshot
of my YouTube dashboard
of my YouTube dashboard
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在28天中
02:11
from a 28-day period
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100万的观看量
02:12
that shows one million views
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02:14
and 166 dollars of ad earnings
for those views.
for those views.
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以及从这些观看中获得的
166美元广告收入
166美元广告收入
02:18
The whole machine in 2013
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在2013年 这一整个机制
02:21
that took art online and outputted money
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将艺术放到网上来赚钱
完全没有用
02:24
was totally nonfunctional.
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02:27
It doesn't matter if you're a newspaper,
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无论你是经营报纸
02:29
or an institution,
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或者一个机构
02:31
or an independent creator.
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还是一个独立的创作者
02:32
A monthly web comic
with 20,000 monthly readers --
with 20,000 monthly readers --
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一个有两万名读者的
每月更新的网络漫画
每月更新的网络漫画
02:36
20,000 monthly readers --
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两万个读者
02:38
gets paid a couple hundred
bucks in ad revenue.
bucks in ad revenue.
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只会得到几百美元的广告收入
02:40
This is 20,000 people.
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这是两万人的访问量啊
02:44
Like, in what world is this not enough?
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在什么样的世界里
这个数字还不够（赚大钱）
这个数字还不够（赚大钱）
02:47
I don't understand.
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我完全不理解
02:49
What systems have we built
where this is insufficient
where this is insufficient
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我们创造了个什么样的体系
让这还不足以
让这还不足以
02:52
for a person to make a living?
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独立支撑一个人的生存
02:54
So, I actually have a theory about this.
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事实上我对这一点有一套理论
我认为这100年来都很怪异
02:56
I think it's been a weird 100 years.
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02:58
(Laughter)
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（笑声）
02:59
(Applause)
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（掌声）
03:02
About 100 years ago,
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大约一百年前
人类研究出了怎样在蜡桶上记录声音
03:03
humans figured out how to record
sound onto a wax cylinder.
sound onto a wax cylinder.
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03:07
That was the beginning of the phonograph.
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这是留声机的起源
大约在同一时间
03:09
Right around the same time,
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我们发现了怎样将光记录
在一张相纸上
在一张相纸上
03:10
we figured out how to record
light onto a piece of photographic paper,
light onto a piece of photographic paper,
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赛璐珞（电影胶片）
标志着电影和电视时代的开始
标志着电影和电视时代的开始
03:14
celluloid -- the beginning
of film and television.
of film and television.
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我们第一次可以将艺术
储存在一个事物上
储存在一个事物上
03:16
For the first time,
you could store art on a thing,
you could store art on a thing,
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03:19
which was amazing.
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这是非常不可思议的
艺术过去常常是转瞬即逝的
03:20
Art used to be completely ephemeral,
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如果你错过了交响乐音乐会
你就听不到乐团的演出了
你就听不到乐团的演出了
03:22
so if you missed the symphony,
you just didn't get to hear the orchestra.
you just didn't get to hear the orchestra.
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而现在 前所未有的
03:25
But now, for the first time,
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你可以将乐队的演出储存在
一个实物上了
一个实物上了
03:27
you could store the orchestra's
performance on a physical object,
performance on a physical object,
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并且可以以后再听
03:31
and like, listen to it later,
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03:33
which was amazing.
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非常不可思议
03:35
It was so amazing in fact,
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事实上简直太不可思议了
所以接下来的100年
从1900到2000年
从1900到2000年
03:36
that for the next 100 years,
between 1900 and 2000,
between 1900 and 2000,
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人们在基础设施建设上
花了数以亿计的钱
花了数以亿计的钱
03:39
humans built just billions and billions
of dollars of infrastructure
of dollars of infrastructure
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基本上是在帮助艺术家做两件事
03:44
to essentially help artists do two things.
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03:46
First, put their art on a thing,
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第一件 将艺术放在一件物体上
03:48
and second, get that thing
around the world
around the world
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第二件 让这件物体传遍全世界
03:50
to the people who wanted the art.
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去给那些想要艺术的人
03:52
So, so much industry
is devoted to these two problems.
is devoted to these two problems.
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太多太多的产业
都专注于这两件事了
都专注于这两件事了
03:55
Oh my gosh, there are trucking companies,
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我的天 还包括货物运输公司
03:57
and brick-and-mortar and marketing firms,
and CD jewel case manufacturers,
and CD jewel case manufacturers,
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实体和营销公司 还有CD盒制造公司
全都致力于这两件事
04:02
all devoted to these two problems.
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04:04
And then we all know what happened.
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接下来我们都知道发生了什么
04:07
10 years ago, the internet matures
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10年前 因特网变得成熟
04:08
and we get Spotify
and Facebook and YouTube
and Facebook and YouTube
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我们有了Spotify Facebook YouTube
04:10
and iTunes and Google search,
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iTunes和谷歌搜索
04:12
and a hundred years of infrastructure
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百年的基础设施
04:15
and supply chains and distribution systems
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供应链和分配系统
04:18
and monetization schemes
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货币化方案
04:20
are completely bypassed --
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在十年中
04:22
in a decade.
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在设计出这些事物的100年后
04:24
After 100 years of designing these things,
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就这样被完全地被绕过了
04:27
it's no wonder that it's just totally
broken for creative people right now.
broken for creative people right now.
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难怪对创作者来说它完全失效了
难怪产业链中的货币化部分
在这种新的背景下
在这种新的背景下
04:31
It's no wonder that the monetization
part of the chain doesn't work
part of the chain doesn't work
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失去了作用
04:34
given this new context.
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04:37
But what gets me super excited
to be a creator right now,
to be a creator right now,
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而作为一名当今的创作者
04:42
to be alive today and be
a creative person right now,
a creative person right now,
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现在使我感到非常兴奋的是
04:45
is realizing that we're only 10 years
into figuring out this new machine --
into figuring out this new machine --
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是意识到我们才刚刚花费了十年
去探寻这个新的机制
去探寻这个新的机制
04:51
to figuring out the next 100 years
of infrastructure for our creators.
of infrastructure for our creators.
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为我们的创作者
搭建未来100年的基础设施
搭建未来100年的基础设施
04:55
And you can tell we're only 10 years in.
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你可以看出我们才仅仅开始十年
有很多的尝试和错误
也有一些非常好的观点逐渐形成
也有一些非常好的观点逐渐形成
04:57
There's a lot of trial and error,
some really good ideas forming,
some really good ideas forming,
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进行了许多实验
05:00
a lot of experimentation.
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我们正在搞清什么有用
什么没有用
什么没有用
05:01
We're figuring out
what works and what doesn't.
what works and what doesn't.
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就像Twitch流平台 谁听过Twitch
05:04
Like Twitch streamers.
Who's heard of Twitch?
Who's heard of Twitch?
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Twitch用户每个月能得到
3千到5千美元
3千到5千美元
05:06
Twitch streamers are making
three to five thousand bucks a month
three to five thousand bucks a month
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通过上传游戏视频
05:09
streaming gaming content.
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厉害的人每年能赚超过10万美元
05:10
The big ones are making
over 100,000 dollars a year.
over 100,000 dollars a year.
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05:15
There's a site called YouNow,
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有一个网站叫YouNow
05:17
it's an app.
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它是一个应用程序
05:18
It allows musicians and vloggers
to get paid in digital goods from fans.
to get paid in digital goods from fans.
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它让音乐家和视频博主
通过虚拟道具从粉丝那里赚钱
通过虚拟道具从粉丝那里赚钱
05:23
So, I'm also working on the problem.
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所以我也在研究这个问题
四年前我和我的一个朋友
05:24
Four years ago I started
a company called Patreon
a company called Patreon
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开了一家叫Patreon的公司
05:27
with a friend of mine.
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我们现在有80个人在研究这个问题
05:28
We're 80 people now
working on this problem.
working on this problem.
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05:31
It's basically a membership platform
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它本质上是一个会员平台
05:33
that makes it really easy
for creators to get paid --
for creators to get paid --
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一个让创作者非常容易
得到报酬的平台
得到报酬的平台
他们每月从粉丝那里赚钱来维持生活
05:36
every month from their fans
to earn a living.
to earn a living.
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05:39
For a creator, it's like having a salary
for being a creative person.
for being a creative person.
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对于创作者来说就像
拿着薪水去成为一个有创造力的人
拿着薪水去成为一个有创造力的人
05:43
And this is one of our creators.
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这是我们的创作者之一
05:45
They're called "Kinda Funny."
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他们叫做 有点搞笑
05:46
They have about 220,000
subscribers on YouTube.
subscribers on YouTube.
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他们在YouTube上
有大约22万的订阅者
有大约22万的订阅者
05:49
And when they upload a video,
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当他们上传一个视频时
大约会得到1万5到10万的浏览量
05:51
it gets somewhere around
15,000 views to 100,000 views.
15,000 views to 100,000 views.
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05:54
I want you to check yourselves right now.
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我想请大家现在想想
当我们听到那样的数字
听到 1万5的浏览量
听到 1万5的浏览量
05:56
I think when we hear numbers like that,
when we hear "15,000 views,"
when we hear "15,000 views,"
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并且看到了这样的内容
05:59
and we see content like this,
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我们会立刻认为这不合理
06:00
we just snap categorize it
as being not as legitimate
as being not as legitimate
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06:03
as a morning show
that you'd hear on the radio
that you'd hear on the radio
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就像你在收音机听到的晨间节目
06:06
or a talk show that you'd
see on NBC or something
see on NBC or something
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或者是你在NBC之类听到的脱口秀
但是当 有点搞笑 在Patreon上推出
06:09
But when "Kinda Funny"
launched on Patreon,
launched on Patreon,
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06:11
within a few weeks, they were
making 31,000 dollars per month
making 31,000 dollars per month
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在几周之内他们就能够
平均每月赚到3万1千美元
平均每月赚到3万1千美元
06:15
for this show.
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就靠这个节目
06:17
It took off so fast that they decided
to expand their programming
to expand their programming
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它发展得太快了以致于
他们决定扩展节目规划
他们决定扩展节目规划
06:20
and add new shows,
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并且增添新的节目
06:21
and now they launched
a second Patreon page --
a second Patreon page --
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然后现在他们有了第二个Patreon主页
06:24
they're making an additional
21,000 dollars per month.
21,000 dollars per month.
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每个月他们可以额外赚到2万1千美元
06:28
And they're scaling what's essentially
becoming a media company,
becoming a media company,
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他们已经扩张到差不多
成为一家媒体公司了
成为一家媒体公司了
06:33
financing the whole thing
through membership.
through membership.
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所有的资金都来自于会员制度
这是另一个例子
06:36
OK, here's another example.
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06:38
This is Derek Bodner,
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这是Derek Bodner
06:39
a sports journalist who used
to write for Philadelphia Magazine
to write for Philadelphia Magazine
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一个曾为费城杂志撰稿的体育记者
几个月之前这家杂志
删掉了所有的体育新闻报道
删掉了所有的体育新闻报道
06:42
until a few months ago when
the magazine cut out all sports coverage.
the magazine cut out all sports coverage.
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现在他在自己的网站上
创作并且发布文章
创作并且发布文章
06:45
Now he writes articles
and publishes them on his own website --
and publishes them on his own website --
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他仍然报道体育
但是是为了他自己
但是是为了他自己
06:48
he's still covering sports,
but for himself.
but for himself.
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现在他每月从1700位会员那里
赚到4800美元
赚到4800美元
06:50
And he's making 4,800 bucks
a month from 1,700 patrons,
a month from 1,700 patrons,
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06:53
financing it through membership.
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通过会员制度赚钱
06:55
This is Crash Course --
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这是速成班
06:57
free educational content for the world.
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提供免费的教育内容给全世界
06:59
This show is actually
on the PBS digital network --
on the PBS digital network --
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这个节目在PBS数字网络上播出
每月2万9千美元收入
07:02
29,000 dollars per month.
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07:03
This is a duo sailing around the world,
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而这两人航行全世界
07:05
getting paid every month
for documenting their travels
for documenting their travels
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通过记录他们的旅行获得收益
有1400位会员
07:08
from 1,400 patrons.
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这个播客 城市陷阱屋 能赚到
07:09
This is a podcast,
"Chapo Trap House", making --
"Chapo Trap House", making --
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实际上自从我截了这个图
07:12
actually, since I screenshotted this,
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他们每个月能多赚2千美元
07:14
they're making an additional
2,000 dollars per month,
2,000 dollars per month,
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所以他们现在通过博客
每月能赚取5万6千美元
每月能赚取5万6千美元
07:16
so they're now making 56,000 dollars
per month for their podcast.
per month for their podcast.
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07:21
And Patreon's not the only one
working on the problem.
working on the problem.
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Patreon不是唯一一个
研究这个问题的平台
研究这个问题的平台
甚至谷歌也在研究它
07:23
Even Google's starting to work on this.
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07:25
A couple years ago,
they launched Fan Funding;
they launched Fan Funding;
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几年前他们推出了 粉丝众筹
最后又推出了 超级聊天
07:27
more recently, they launched Super Chat
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作为一种能将创作者的
直播流变现的途径
直播流变现的途径
07:29
as a way for creators
to monetize live streaming.
to monetize live streaming.
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07:32
Newspapers are starting
to experiment with membership.
to experiment with membership.
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报纸也开始尝试会员制
纽约时报有一个会员项目
07:34
New York Times has a membership program;
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卫报有超过20万的付费订阅者
07:36
The Guardian has over 200,000
paying subscribers
paying subscribers
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07:39
to its membership program.
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在它的会员项目中
07:40
There's this bubbling soup
of ideas and experiments
of ideas and experiments
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现在想法 实验 进步就像
滚汤中上涌的气泡
07:45
and progress right now,
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并且它指出了能让创作者赚钱的方向
07:46
and it's pointing in the direction
of getting creators paid.
of getting creators paid.
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07:50
And it's working.
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并且效果很不错
07:51
It's not, like, perfect yet,
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虽然它现在还不完美
07:53
but it's really working.
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但效果很明显
07:54
So, Patreon has over 50,000 creators
on the platform making salaries --
on the platform making salaries --
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现在Patreon上有超过5万个创作者
在这个平台上赚取薪水
在这个平台上赚取薪水
07:59
getting paid every month
for putting art online,
for putting art online,
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通过将艺术放到网上
来得到每月收入
来得到每月收入
08:02
for being a creative person.
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去成为一个创作者
08:05
The next hundred years
of infrastructure is on the way
of infrastructure is on the way
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未来一百年的基础建设正在进行中
08:09
and it's going to be different
this time because of this --
this time because of this --
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并且这次它将变得不同 因为这个
这个在创作者和追随者之间
08:12
because of the direct connection
between the person who makes the thing
between the person who makes the thing
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建立的直接联系
08:15
and the person who likes the thing.
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08:19
About seven or eight years ago,
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大概七八年前
08:21
I went to a cocktail party.
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我去参加一个鸡尾酒派对
08:24
This is when the band
had hit our first machine,
had hit our first machine,
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那时乐队第一次使用这种机制
08:27
so things were really cranking.
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万事开头难
08:28
We had just made
about 400,000 dollars in one year
about 400,000 dollars in one year
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我们刚刚在一年之内赚到40万美元
通过iTunes销量和品牌交易等途径
08:31
through iTunes sales
and brand deals and stuff like that.
and brand deals and stuff like that.
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08:33
And this guy comes up to me and says,
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这家伙来到我面前说
08:36
"Hey, Jack, what do you do?"
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你好 杰克 你是做什么的
08:37
I said, "I'm a musician."
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我说 我是一个音乐家
08:40
And he just sobered up immediately,
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他立刻变得严肃起来
08:43
and he stuck out his hand,
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然后他伸出一只手
08:45
put a hand on my shoulder,
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另一只手搭在我的肩膀上
08:46
and in a real earnest,
very nice voice he was like,
very nice voice he was like,
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用非常认真，友好的语气说
08:50
"I hope you make it someday."
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我希望你某一天会成功
08:51
(Laughter)
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（笑声）
08:54
And ...
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还有
08:57
I have so many moments like that
logged in my memory.
logged in my memory.
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我记忆里有太多相似的时刻了
我一想到这些就会有些怯懦
09:01
I just cringe thinking of that.
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09:04
It's so embarrassing to just
not feel valued as a creative person.
not feel valued as a creative person.
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作为一个创作者却不被认为有价值
这实在是太尴尬了
这实在是太尴尬了
09:11
But as a species,
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但是作为一个物种
09:12
we are leaving that cocktail party behind.
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我们正在将那个鸡尾酒派对抛到脑后
09:15
We're leaving that culture,
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我们正在远离那种文化
09:17
we're out of there.
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离开那个圈子
09:19
We're going to get so good
at paying creators,
at paying creators,
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在10年之内 我们会越来越擅长
09:21
within 10 years,
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为创作者支付报酬
09:24
kids graduating high school and college
are going to think of being a creator
are going to think of being a creator
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孩子们从中学和大学毕业后
也会将成为一名创作者
也会将成为一名创作者
09:28
as just being an option --
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当作一个选项
09:29
I could be a doctor, I could be a lawyer,
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我可以成为一个医生
我可以成为一个律师
我可以成为一个律师
我可以成为一个播主
我可以开一个网络漫画
我可以开一个网络漫画
09:31
I could be a podcaster,
I could have a web comic.
I could have a web comic.
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它将是一件你可以去做的事
09:33
It's just going to be
something you can do.
something you can do.
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我们正在努力
09:35
We're figuring it out.
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09:37
It's going to be a viable and sustainable
and respected profession.
and respected profession.
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它会成为一个可行的 可持续的
并受到尊敬的职业
并受到尊敬的职业
09:41
Creators are going to come out
the other end of this weird 100 years,
the other end of this weird 100 years,
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创作者将从这奇怪的百年
这个世纪之旅的
这个世纪之旅的
另一端走出来
09:45
this century-long journey,
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09:47
with an awesome new machine.
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1600
伴随着一个绝妙的新机制
09:49
And they're going to be paid,
and they're going to be valued.
and they're going to be valued.
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他们将会获得报酬
他们将会受到重视
他们将会受到重视
09:53
Thanks, everybody.
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谢谢大家
09:55
(Applause)
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（掌声）
10:00
I think it went pretty well.
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我认为讲得非常不错
10:03
I want artists who saw that
to not give up --
to not give up --
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我想让看到它的艺术家们不要放弃
10:07
to know that we're getting there.
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让他们知道我们正在改变现状
10:10
It's not there yet,
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现在还没有完全实现
10:13
but in a couple years,
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但在未来的几年内
10:15
there will be so many systems
and tools for them
and tools for them
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会有更多的体系和工具出现
10:17
to just make a living online,
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使他们可以在网络上谋生
10:19
and if they've got a podcast
that's starting to take off,
that's starting to take off,
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如果他们已经有了一个播客
开始跃跃欲试
开始跃跃欲试
10:22
but they're not able
to make money on it yet,
to make money on it yet,
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但目前还不能够通过这个赚钱
这很正常
10:25
that's happening
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但他们以后会赚到钱的
10:26
and they're going to be paid.
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指日可待
10:27
It's happening.
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ABOUT THE SPEAKER
Jack Conte - Musician, entrepreneurWith his membership platform Patreon, YouTube star Jack Conte may have solved a perennial problem of content creators -- getting paid for digital media.
Why you should listen
As a solo artist and member of folk-rock duo Pomplamoose, Jack Conte garnered millions of views for his offbeat "video songs," including his breakout hit "Yeah Yeah Yeah" and "Pedals," a robotic tour-de-force with a set that duplicates the cockpit of the Millennium Falcon.
Despite his success, Conte noted the disconnect between page views and revenue, and he realized that if you’re a widely viewed artist and you aren’t making money, "that's not your fault -- it’s technology's fault." His solution is Patreon: a membership platform built on recurring payments from patrons to support creatives with ongoing projects.
Jack Conte | Speaker | TED.com