TED2017
Jack Conte: How artists can (finally) get paid in the digital age
傑克康提: 在數位時代，藝術家如何（終於可以）賺錢
Filmed:
Readability: 4.1
1,289,224 views
身為一名音樂家以及企業家，傑克康提說：「這一百年對藝術家和創作者來說很詭異。」將藝術轉為金錢的傳統方法（比如賣唱片）被網路打破，讓音樂家、作家、藝術家不知道要如何賺錢謀生。康提用 Patreon 來創造一條路，讓藝術家能在網路上從粉絲身上賺錢。像這樣的付款平台能改變在數位時代中身為藝術家的意義嗎？
Jack Conte - Musician, entrepreneur
With his membership platform Patreon, YouTube star Jack Conte may have solved a perennial problem of content creators -- getting paid for digital media. Full bio
With his membership platform Patreon, YouTube star Jack Conte may have solved a perennial problem of content creators -- getting paid for digital media. Full bio
Double-click the English transcript below to play the video.
00:12
Hi everyone.
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嗨，大家好。
00:15
So, I'm going to take us back to 2007.
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我要帶大家回到 2007 年，
00:17
I'd just spent about six months
working on album
working on album
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那時我花了六個月在一張專輯上，
00:20
that I'd poured my heart and my soul into,
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我把我的心力全部投入進去了。
00:22
and it was getting about three plays
per day on Myspace at the time,
per day on Myspace at the time,
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當時在 Myspace 上，
它每天也就被點播約 3 次。
它每天也就被點播約 3 次。
00:25
and I was getting more and more depressed
when I started noticing these other people
when I started noticing these other people
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當我注意到其他自彈自唱的人
把視頻放到一個叫
YouTube 的新網站上，
YouTube 的新網站上，
00:29
who were playing guitar and singing
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00:31
and putting videos
on this new site called YouTube,
on this new site called YouTube,
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能得到 300,000 次播放，
00:33
and they were getting 300,000 views.
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我就更沮喪了。
00:35
So I decided I'm going to start
making some Youtube videos.
making some Youtube videos.
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所以我決定我要開始
做一些 YouTube 影片。
做一些 YouTube 影片。
00:38
And one day they featured
a video of my band on the homepage,
a video of my band on the homepage,
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有一天，他們在首頁
主打一支我的樂團的影片，
主打一支我的樂團的影片，
00:41
which was amazing --
we got a bunch of new fans.
we got a bunch of new fans.
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這很不可思議…
我們得到了一些新粉絲。
我們得到了一些新粉絲。
00:44
We also got a bunch of people
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我們也得到了一些人…
00:45
who, I guess, just didn't really like
the music or something --
the music or something --
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我猜可能就不是
那麼愛音樂之類的人…。
那麼愛音樂之類的人…。
00:48
(Laughter)
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（笑聲）
00:49
It's OK because people
started coming to our shows,
started coming to our shows,
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那不打緊，因為有人開始
會來看我們的表演了，
會來看我們的表演了，
00:52
and we started touring,
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我們開始巡迴演出，
00:53
and we came out with a record.
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且我們發了一張唱片。
00:54
And when I checked
our bank account balance
our bank account balance
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在第一個月的 iTunes 給付後，
00:56
after our first monthly iTunes payout,
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我去查我們的帳戶餘額，
00:58
we had 22,000 bucks in it,
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我們有 $22,000 進帳，
01:00
which was amazing because at the time
I was living at my dad's house,
I was living at my dad's house,
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這很不可思議，因為當時
我還住在我爸爸家裡，
我還住在我爸爸家裡，
01:03
trying to make a living as a musician
by uploading videos to the internet
by uploading videos to the internet
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身為音樂家，但要試圖通過
將視頻上傳到網路來謀生，
將視頻上傳到網路來謀生，
01:07
which literally zero people
respected in 2009 --
respected in 2009 --
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在 2009 年，沒有一個人
敬重這謀生方式，
敬重這謀生方式，
01:09
even the people who were
uploading videos to the internet.
uploading videos to the internet.
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即使本身會上傳影片
到網路上的人也一樣。
到網路上的人也一樣。
01:12
And so for the next four years,
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接下來四年，
01:14
I uploaded more and more
videos to the Internet,
videos to the Internet,
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我上傳了更多視頻到網路上，
01:17
and they got better and better,
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狀況越來越好，
01:19
and we made enough money
through brand deals
through brand deals
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通過與品牌合作、廣告
以及 iTunes 銷售，
以及 iTunes 銷售，
01:22
and commercials and iTunes sales
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01:25
to buy a house.
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我們賺了足夠買一間房子的錢。
01:27
And we built a recording studio.
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我們打造了一間錄音室。
01:29
But there was one big problem:
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但有一個很大的問題：
01:31
making money as a creative person
in 2013 was super weird.
in 2013 was super weird.
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在 2013 年，以創意人的身份
來賺錢是超詭異的事。
來賺錢是超詭異的事。
01:36
First of all, the business models
were changing all the time.
were changing all the time.
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首先，商業模型不斷在變。
01:39
So our 58,000 dollars
of annual iTunes download income
of annual iTunes download income
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我們一年從 iTunes 下載
賺到 $58,000 的收入，
賺到 $58,000 的收入，
01:43
was about to be replaced by about
6,000 dollars of streaming income.
6,000 dollars of streaming income.
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很快就會被 $6,000 的
串流收入給取代。
串流收入給取代。
01:46
Steams paid less than downloads.
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串流的收入低於下載。
01:48
And then as more and more creators
started popping up online,
started popping up online,
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接著，越來越多有創作者
開始出現在網路上，
開始出現在網路上，
01:51
there was just more competition
for these five-figure brand deals
for these five-figure brand deals
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這些五位數金額的品牌合作
有越來越多競爭者，
有越來越多競爭者，
01:55
that had kept the band afloat for years.
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而我們的樂團多年來
都靠這些交易在維生的。
都靠這些交易在維生的。
01:57
And to top it all off,
our videos themselves --
our videos themselves --
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而最關鍵的，我們的影片本身──
01:59
the creative stuff that we made
that our fans loved and appreciated --
that our fans loved and appreciated --
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我們的粉絲喜愛且欣賞的創意作品──
02:03
that were actually
contributing value to the world,
contributing value to the world,
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其實是在為世界貢獻價值，
02:05
those videos were generating
almost zero dollars of income for us.
almost zero dollars of income for us.
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這些影片幾乎不會
為我們產生任何收入。
為我們產生任何收入。
02:08
This is an actual snapshot
of my YouTube dashboard
of my YouTube dashboard
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這是我 YouTube
儀表板的真實截圖，
儀表板的真實截圖，
02:11
from a 28-day period
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呈現出 28 天的狀況，
02:12
that shows one million views
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有一百萬次觀看，
02:14
and 166 dollars of ad earnings
for those views.
for those views.
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帶來 $166 的廣告收入。
02:18
The whole machine in 2013
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在 2013 年，這整個
02:21
that took art online and outputted money
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將藝術放上網並產出金錢的機制
02:24
was totally nonfunctional.
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完全沒有用。
02:27
It doesn't matter if you're a newspaper,
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不論你是報紙，
02:29
or an institution,
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或是機構，
02:31
or an independent creator.
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或是獨立創作者，都一樣。
02:32
A monthly web comic
with 20,000 monthly readers --
with 20,000 monthly readers --
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網路漫畫，如果一個月
有 20,000 個讀者，
有 20,000 個讀者，
02:36
20,000 monthly readers --
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每月 20,000 個讀者，
02:38
gets paid a couple hundred
bucks in ad revenue.
bucks in ad revenue.
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廣告收入是幾百元。
02:40
This is 20,000 people.
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這是 20,000 人。
02:44
Like, in what world is this not enough?
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這還不夠？這算什麼世界啊！
02:47
I don't understand.
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我不了解。
02:49
What systems have we built
where this is insufficient
where this is insufficient
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我們建立了什麼系統
造成這都還不足以讓一個人維生？
02:52
for a person to make a living?
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02:54
So, I actually have a theory about this.
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對這點，我有個理論。
02:56
I think it's been a weird 100 years.
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我認為這一百年很詭異。
02:58
(Laughter)
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（笑聲）
02:59
(Applause)
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（掌聲）
03:02
About 100 years ago,
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大約一百年前，
03:03
humans figured out how to record
sound onto a wax cylinder.
sound onto a wax cylinder.
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人類研究出如何
把聲音錄在蠟筒上。
把聲音錄在蠟筒上。
03:07
That was the beginning of the phonograph.
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那是留聲機的開始。
大約同時期我們研究出
03:09
Right around the same time,
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如何把光記錄到感光紙上，
03:10
we figured out how to record
light onto a piece of photographic paper,
light onto a piece of photographic paper,
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賽璐珞──電影和電視的開始。
03:14
celluloid -- the beginning
of film and television.
of film and television.
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史上第一次，你能把藝術
儲存在某樣東西上了，
儲存在某樣東西上了，
03:16
For the first time,
you could store art on a thing,
you could store art on a thing,
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03:19
which was amazing.
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這很不可思議。
03:20
Art used to be completely ephemeral,
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過去，藝術是短暫的，
03:22
so if you missed the symphony,
you just didn't get to hear the orchestra.
you just didn't get to hear the orchestra.
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如果你錯過交響音樂會，
你就聽不到交響樂團演出了。
你就聽不到交響樂團演出了。
03:25
But now, for the first time,
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現在，史上第一次，
03:27
you could store the orchestra's
performance on a physical object,
performance on a physical object,
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你可以把交響樂團的演出
儲存在一個實體物件上，
儲存在一個實體物件上，
03:31
and like, listen to it later,
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留著之後再聽，
03:33
which was amazing.
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這很不可思議。
03:35
It was so amazing in fact,
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事實上，它不可思議到
03:36
that for the next 100 years,
between 1900 and 2000,
between 1900 and 2000,
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在接下來的一百年，
1900 年到 2000 年間，
1900 年到 2000 年間，
03:39
humans built just billions and billions
of dollars of infrastructure
of dollars of infrastructure
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人類花了無數的金錢在基礎建設上，
03:44
to essentially help artists do two things.
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來協助藝術家做兩件事。
03:46
First, put their art on a thing,
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第一，把他們的藝術
放在一樣東西上，
放在一樣東西上，
03:48
and second, get that thing
around the world
around the world
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第二，把那東西送到世界各地
03:50
to the people who wanted the art.
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想要那藝術的人手上。
03:52
So, so much industry
is devoted to these two problems.
is devoted to these two problems.
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有好多的產業都
投入解決這兩個問題。
投入解決這兩個問題。
03:55
Oh my gosh, there are trucking companies,
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我的天，有貨運公司、
03:57
and brick-and-mortar and marketing firms,
and CD jewel case manufacturers,
and CD jewel case manufacturers,
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實體行銷公司，
以及 CD 盒製造商，
以及 CD 盒製造商，
04:02
all devoted to these two problems.
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全都投入解決這兩個問題。
04:04
And then we all know what happened.
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接著，我們都知道發生了什麼事。
04:07
10 years ago, the internet matures
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十年前，網路成熟，
04:08
and we get Spotify
and Facebook and YouTube
and Facebook and YouTube
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有了 Spotify、臉書、YouTube、
04:10
and iTunes and Google search,
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iTunes、Google 搜尋，
04:12
and a hundred years of infrastructure
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而一百年的基礎建設
04:15
and supply chains and distribution systems
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以及供應鏈、配送系統、
04:18
and monetization schemes
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變現方案，
04:20
are completely bypassed --
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都完全被繞過了…
04:22
in a decade.
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只花了十年。
04:24
After 100 years of designing these things,
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花了一百年設計這些東西後，
04:27
it's no wonder that it's just totally
broken for creative people right now.
broken for creative people right now.
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難怪對創意人而言它根本完全不行，
04:31
It's no wonder that the monetization
part of the chain doesn't work
part of the chain doesn't work
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難怪這條鏈中變現的部份沒用，
04:34
given this new context.
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以這新的情境為前提就是如此。
04:37
But what gets me super excited
to be a creator right now,
to be a creator right now,
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但現在身為創作者，
能活在現在並身為一位創意人，
能活在現在並身為一位創意人，
04:42
to be alive today and be
a creative person right now,
a creative person right now,
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之所以會讓我超興奮的原因，
04:45
is realizing that we're only 10 years
into figuring out this new machine --
into figuring out this new machine --
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是因為了解到，我們才剛開始
了解這個新的機制十年的時間，
了解這個新的機制十年的時間，
04:51
to figuring out the next 100 years
of infrastructure for our creators.
of infrastructure for our creators.
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還要為未來一百年的
創作者建立基礎建設。
創作者建立基礎建設。
04:55
And you can tell we're only 10 years in.
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你可以看得出來我們才開始十年。
04:57
There's a lot of trial and error,
some really good ideas forming,
some really good ideas forming,
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有很多的嘗試和錯誤，
也形成了一些很好的點子，
也形成了一些很好的點子，
05:00
a lot of experimentation.
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還有很多的實驗。
05:01
We're figuring out
what works and what doesn't.
what works and what doesn't.
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我們在找出什麼可行、
什麼不可行。
什麼不可行。
就像 Twitch 串流平台。
有誰聽過 Twitch？
有誰聽過 Twitch？
05:04
Like Twitch streamers.
Who's heard of Twitch?
Who's heard of Twitch?
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Twitch 的實況主一個月
能靠提供玩遊戲的內容
能靠提供玩遊戲的內容
05:06
Twitch streamers are making
three to five thousand bucks a month
three to five thousand bucks a month
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賺 $3,000 ~ $5,000。
05:09
streaming gaming content.
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05:10
The big ones are making
over 100,000 dollars a year.
over 100,000 dollars a year.
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有名的直播主一年還能賺到
超過 $100,000。
超過 $100,000。
05:15
There's a site called YouNow,
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有個網站叫 YouNow，
05:17
it's an app.
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它是個 app（應用程式），
05:18
It allows musicians and vloggers
to get paid in digital goods from fans.
to get paid in digital goods from fans.
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它讓音樂家和影音部落客
能以數位商品從粉絲身上賺取報酬。
能以數位商品從粉絲身上賺取報酬。
05:23
So, I'm also working on the problem.
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所以我也在努力解決這個問題。
05:24
Four years ago I started
a company called Patreon
a company called Patreon
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四年前我和朋友成立了一間公司，
叫 Patreon。
05:27
with a friend of mine.
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05:28
We're 80 people now
working on this problem.
working on this problem.
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我們現在有 80 個人
在解決這個問題。
在解決這個問題。
05:31
It's basically a membership platform
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基本上，它是個會籍平台，
05:33
that makes it really easy
for creators to get paid --
for creators to get paid --
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它讓創作者很容易能賺到錢，
05:36
every month from their fans
to earn a living.
to earn a living.
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每個月從粉絲身上賺錢來維生。
05:39
For a creator, it's like having a salary
for being a creative person.
for being a creative person.
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對創作者來說，這就像是
去做一個創作者的工作來領薪水。
去做一個創作者的工作來領薪水。
05:43
And this is one of our creators.
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這是我們的創作者之一，
05:45
They're called "Kinda Funny."
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他們叫做「有點好笑」。
05:46
They have about 220,000
subscribers on YouTube.
subscribers on YouTube.
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他們在 YouTube 約有
220,000 個訂戶。
220,000 個訂戶。
05:49
And when they upload a video,
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當他們上傳一個影片，
05:51
it gets somewhere around
15,000 views to 100,000 views.
15,000 views to 100,000 views.
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觀看數會有 15,000 人次
到 100,000 人次。
到 100,000 人次。
05:54
I want you to check yourselves right now.
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我想請大家停下來想想，
05:56
I think when we hear numbers like that,
when we hear "15,000 views,"
when we hear "15,000 views,"
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我想，當我們聽到
「15,000 次觀看」，
「15,000 次觀看」，
05:59
and we see content like this,
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且我們看到像這樣的內容，
06:00
we just snap categorize it
as being not as legitimate
as being not as legitimate
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我們會立即把它歸類成
不像你在廣播聽到的晨間節目
06:03
as a morning show
that you'd hear on the radio
that you'd hear on the radio
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或是在 NBC 看到的脫口秀那麼正統。
06:06
or a talk show that you'd
see on NBC or something
see on NBC or something
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06:09
But when "Kinda Funny"
launched on Patreon,
launched on Patreon,
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但「有點好笑」
在 Patreon 上開張時，
在 Patreon 上開張時，
06:11
within a few weeks, they were
making 31,000 dollars per month
making 31,000 dollars per month
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才幾個星期，他們這個節目
就能有 $31,000的月收入
就能有 $31,000的月收入
06:15
for this show.
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06:17
It took off so fast that they decided
to expand their programming
to expand their programming
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它起飛的速度很快，
讓他們決定要擴展節目編排，
讓他們決定要擴展節目編排，
06:20
and add new shows,
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並增加新的節目。
06:21
and now they launched
a second Patreon page --
a second Patreon page --
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現在他們的第二個
Patreon 網頁也開張了──
Patreon 網頁也開張了──
06:24
they're making an additional
21,000 dollars per month.
21,000 dollars per month.
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他們的月收入再添 $21,000。
06:28
And they're scaling what's essentially
becoming a media company,
becoming a media company,
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他們已經爬到基本上可以算是
一間媒體公司的層級了，
一間媒體公司的層級了，
06:33
financing the whole thing
through membership.
through membership.
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一切的經費來自會籍。
06:36
OK, here's another example.
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好，這是另一個例子。
06:38
This is Derek Bodner,
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這是德瑞克巴德納，
06:39
a sports journalist who used
to write for Philadelphia Magazine
to write for Philadelphia Magazine
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他是運動記者，
過去為費城雜誌寫文章，
過去為費城雜誌寫文章，
06:42
until a few months ago when
the magazine cut out all sports coverage.
the magazine cut out all sports coverage.
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但幾個月前，該雜誌
裁掉了整個運動版。
裁掉了整個運動版。
現在他在他自己的網站上
撰寫與發佈文章──
撰寫與發佈文章──
06:45
Now he writes articles
and publishes them on his own website --
and publishes them on his own website --
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他仍在報導運動，但自己當老闆。
06:48
he's still covering sports,
but for himself.
but for himself.
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1,700 個會員讓他月入 $4,800，
06:50
And he's making 4,800 bucks
a month from 1,700 patrons,
a month from 1,700 patrons,
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06:53
financing it through membership.
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他的網站靠會籍收入維生。
06:55
This is Crash Course --
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這是「速成班」──
06:57
free educational content for the world.
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提供免費教育內容給全世界。
06:59
This show is actually
on the PBS digital network --
on the PBS digital network --
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這個節目在 PBS網路上播出，
月收入 $29,000。
07:02
29,000 dollars per month.
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07:03
This is a duo sailing around the world,
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這兩人組航行全世界，
07:05
getting paid every month
for documenting their travels
for documenting their travels
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靠他們的旅行記錄來賺月收入，
07:08
from 1,400 patrons.
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有 1,400 個會員。
07:09
This is a podcast,
"Chapo Trap House", making --
"Chapo Trap House", making --
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這是播客「Chapo 陷阱屋」，賺…
07:12
actually, since I screenshotted this,
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其實，從我截這張圖之後，
07:14
they're making an additional
2,000 dollars per month,
2,000 dollars per month,
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他們的月入收又再添 $2,000 ，
07:16
so they're now making 56,000 dollars
per month for their podcast.
per month for their podcast.
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所以他們現在從播客
賺的月收入是 $56,000。
賺的月收入是 $56,000。
07:21
And Patreon's not the only one
working on the problem.
working on the problem.
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Patreon 不是唯一
在解決這個問題的平台。
在解決這個問題的平台。
07:23
Even Google's starting to work on this.
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連 Google 也開始涉入。
07:25
A couple years ago,
they launched Fan Funding;
they launched Fan Funding;
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幾年前，他們推出「粉絲資助」；
更近期，他們推出「超級留言」，
07:27
more recently, they launched Super Chat
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07:29
as a way for creators
to monetize live streaming.
to monetize live streaming.
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讓創作者能把直播串流轉為金錢。
07:32
Newspapers are starting
to experiment with membership.
to experiment with membership.
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報紙開始實驗會員制，
紐約時報有會員專案；
07:34
New York Times has a membership program;
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衛報的會員專案有 200,000 名
07:36
The Guardian has over 200,000
paying subscribers
paying subscribers
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付費訂戶。
07:39
to its membership program.
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07:40
There's this bubbling soup
of ideas and experiments
of ideas and experiments
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這就像是點子與實驗的滾湯，
07:45
and progress right now,
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現在正在進展中，
07:46
and it's pointing in the direction
of getting creators paid.
of getting creators paid.
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它所指向的方向，
就是讓創作者賺到錢。
就是讓創作者賺到錢。
07:50
And it's working.
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且它是有用的。
07:51
It's not, like, perfect yet,
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它尚未完美，
07:53
but it's really working.
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但它真的有用。
07:54
So, Patreon has over 50,000 creators
on the platform making salaries --
on the platform making salaries --
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所以，現在有 50,000 個創作者
在 Patreon 平台上賺薪水──
在 Patreon 平台上賺薪水──
07:59
getting paid every month
for putting art online,
for putting art online,
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把藝術放上網來賺取月收入，
08:02
for being a creative person.
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以創意人的身份來賺錢。
08:05
The next hundred years
of infrastructure is on the way
of infrastructure is on the way
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接下來一百年的基礎建設
已經在進行中了，
已經在進行中了，
08:09
and it's going to be different
this time because of this --
this time because of this --
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這次會不一樣，因為這個──
08:12
because of the direct connection
between the person who makes the thing
between the person who makes the thing
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因為製作東西的人和喜歡東西的人
08:15
and the person who likes the thing.
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之間有著直接連結。
08:19
About seven or eight years ago,
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約七、八年前，
08:21
I went to a cocktail party.
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我去了一個雞尾酒派對。
08:24
This is when the band
had hit our first machine,
had hit our first machine,
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當時樂團初次用到賺錢機制，
08:27
so things were really cranking.
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一切在曲折進行中。
08:28
We had just made
about 400,000 dollars in one year
about 400,000 dollars in one year
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我們剛賺了 $400,000 的年收入，
08:31
through iTunes sales
and brand deals and stuff like that.
and brand deals and stuff like that.
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來自 iTunes 業績、品牌合作等。
08:33
And this guy comes up to me and says,
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有個人走向我，說：
08:36
"Hey, Jack, what do you do?"
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「嘿，傑克，你是做什麼的？」
08:37
I said, "I'm a musician."
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我說：「我是音樂家。」
08:40
And he just sobered up immediately,
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他馬上清醒過來，
08:43
and he stuck out his hand,
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他伸出手，
08:45
put a hand on my shoulder,
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另一手放到我肩上，
08:46
and in a real earnest,
very nice voice he was like,
very nice voice he was like,
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用非常誠摯的聲音說：
08:50
"I hope you make it someday."
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「我希望你有一天能成功。」
08:51
(Laughter)
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（笑聲）
08:54
And ...
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且…
08:57
I have so many moments like that
logged in my memory.
logged in my memory.
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我記憶中有好多這樣的時刻。
09:01
I just cringe thinking of that.
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想到這點就讓我畏縮。
09:04
It's so embarrassing to just
not feel valued as a creative person.
not feel valued as a creative person.
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身為創意人卻不被重視，好難堪。
09:11
But as a species,
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但身為一個物種，
09:12
we are leaving that cocktail party behind.
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我們把那雞尾酒派對拋諸腦後。
09:15
We're leaving that culture,
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我們要離開那文化，
09:17
we're out of there.
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我們要離開那兒。
09:19
We're going to get so good
at paying creators,
at paying creators,
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我們將會非常擅長付錢給創作者，
09:21
within 10 years,
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在十年內，
09:24
kids graduating high school and college
are going to think of being a creator
are going to think of being a creator
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從高中大學畢業的孩子
將會認為成為創作者
將會認為成為創作者
09:28
as just being an option --
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也會是一個選項──
09:29
I could be a doctor, I could be a lawyer,
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我可以當醫生、我可以當律師、
09:31
I could be a podcaster,
I could have a web comic.
I could have a web comic.
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我可以當播客、我可以做網路漫畫。
09:33
It's just going to be
something you can do.
something you can do.
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它將會是一件你能做的事。
09:35
We're figuring it out.
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我們正在想辦法。
09:37
It's going to be a viable and sustainable
and respected profession.
and respected profession.
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這將會是個能維生
且受到敬重的行業。
且受到敬重的行業。
09:41
Creators are going to come out
the other end of this weird 100 years,
the other end of this weird 100 years,
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創作者將會從這詭異的
一百年的另一端出來，
一百年的另一端出來，
09:45
this century-long journey,
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這百年之旅當中，
09:47
with an awesome new machine.
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會有個很棒的新機制。
09:49
And they're going to be paid,
and they're going to be valued.
and they're going to be valued.
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他們將會賺錢，他們將會被重視。
09:53
Thanks, everybody.
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謝謝大家。
09:55
(Applause)
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（掌聲）
10:00
I think it went pretty well.
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我想，還挺順利的。
10:03
I want artists who saw that
to not give up --
to not give up --
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我希望看到這段演說的藝術家不要放棄──
10:07
to know that we're getting there.
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知道我們正在朝那兒邁進。
10:10
It's not there yet,
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還沒有到達，
10:13
but in a couple years,
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但在幾年後，
10:15
there will be so many systems
and tools for them
and tools for them
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將會有很多系統和工具幫助他們
10:17
to just make a living online,
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能在網路上賺錢謀生，
10:19
and if they've got a podcast
that's starting to take off,
that's starting to take off,
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如果他們的播客開始起飛，
10:22
but they're not able
to make money on it yet,
to make money on it yet,
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卻還沒能賺錢，
10:25
that's happening
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現在就是這樣，
10:26
and they're going to be paid.
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他們將會賺到錢的。
10:27
It's happening.
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這正在發生中了。
ABOUT THE SPEAKER
Jack Conte - Musician, entrepreneurWith his membership platform Patreon, YouTube star Jack Conte may have solved a perennial problem of content creators -- getting paid for digital media.
Why you should listen
As a solo artist and member of folk-rock duo Pomplamoose, Jack Conte garnered millions of views for his offbeat "video songs," including his breakout hit "Yeah Yeah Yeah" and "Pedals," a robotic tour-de-force with a set that duplicates the cockpit of the Millennium Falcon.
Despite his success, Conte noted the disconnect between page views and revenue, and he realized that if you’re a widely viewed artist and you aren’t making money, "that's not your fault -- it’s technology's fault." His solution is Patreon: a membership platform built on recurring payments from patrons to support creatives with ongoing projects.
Jack Conte | Speaker | TED.com