McKenna Pope: Want to be an activist? Start with your toys
Макена Поуп: Искате да бъдете активист? Започнете с играчките си
When McKenna Pope was 13 she petitioned Hasbro to market its Easy-Bake Oven to boys as well as girls, and to make it available in gender-neutral colors. It worked. Full bio
Double-click the English transcript below to play the video.
на играчки в света - Хасбро,
той беше на 4.
разбира се,
макарони със сирене.
да стане майстор-готвач.
who wanted to be a chef
което иска да стане готвач
boxes for the Easy-Bake Ovens,
на Печка за Лесно Печене,
специално за момичета.
on the boxes or in the commercials,
върху кутиитe или в реклами,
момчетата не.
supposed to want to be a chef,
да иска да е готвач,
което момичетата правят.
което изпращаше Хасбро.
да променя това
за споделяне на петиции
петиция и да я споделите
that I added to the petition
което добавих към петицията.
на продуктите си
започна да се разпространява -
all these national news outlets
invited me to their headquarters
в централния си офис
моменти в живота ми.
Шоколадовата Фабрика.
even especially as a kid,
може би особено като дете,
и Вашият глас също.
thing was a waste of time,
всичко е загуба на време,
because what's better revenge
защото кое е по-добрo отмъщение
имена имаме тук --
от синовете си хомосексуалисти"
to (female dog) about."
за което да (женско куче)"
Просто искаш пари и внимание"
wanting to make change in the future
да променям нещо
to me and my family.
и семейството ми.
промени в бъдеще?
продължат да мразят.
Едно, две, три
продължат да мразят.
how they could make a change,
как да направят промяна
of you watching at home can too
вие също можете,
can do and that you believe in,
да направите и в което вярвате
социaлните мрежи,
YouTube, through Reddit, through Tumblr,
чрез YouTube и Reddit, чрез Tumblr,
hearing about all day today,
вътре във вас
ABOUT THE SPEAKER
McKenna Pope - Teen activistWhen McKenna Pope was 13 she petitioned Hasbro to market its Easy-Bake Oven to boys as well as girls, and to make it available in gender-neutral colors. It worked.
Why you should listen
If anyone's still worried about today's teenagers melting their brains on the Internet, there's at least one who stands out against the crowd: teen activist McKenna Pope. In 2012 Pope's four-year-old brother, who had a passion for cooking, was beyond excited to ask for an Easy-Bake Oven for Christmas. But, confused by the pink and purple colors and the television ads that only featured girls using the toy, he became discouraged.
Pope, thirteen at the time, was indignant that her brother should think any less of himself as a boy who liked to cook. Naturally Pope turned to the Internet. She posted a video and written petition urging the CEO of Hasbro to change its marketing and packaging around the Easy-Bake Oven to make it appealing to boys as well as girls. Pope could hardly anticipate what came next: She received 45,000 signatures and a call from Hasbro, inviting her to their headquarters in Pawtucket, Rhode Island to show her their new unisex designs.
McKenna Pope | Speaker | TED.com