McKenna Pope: Want to be an activist? Start with your toys
McKenna Pope: Quer ser um ativista? Comece com seus brinquedos
When McKenna Pope was 13 she petitioned Hasbro to market its Easy-Bake Oven to boys as well as girls, and to make it available in gender-neutral colors. It worked. Full bio
Double-click the English transcript below to play the video.
eles colocavam à venda
ele tinha quatro anos.
pegando ingredientes da geladeira
who wanted to be a chef
para uma criança que queria ser um chefe
quando éramos pequenas.
boxes for the Easy-Bake Ovens,
dos fornos de brinquedo,
on the boxes or in the commercials,
nas caixas e nos comerciais,
para o gênero feminino, certo?
mandando uma mensagem
deveriam cozinhar; meninos não.
supposed to want to be a chef,
poderia querer ser um chefe,
que a Hasbro estava transmitindo.
de eu mudar isso,
de compartilhamento de petições,
that I added to the petition
que adicionei à petição,
all these national news outlets
por vários canais nacionais de notícias
invited me to their headquarters
para visitar sua sede
momentos da minha vida.
even especially as a kid,
especialmente sendo uma criança,
e suas vozes importam também.
thing was a waste of time,
era perda de tempo
because what's better revenge
porque que melhor vingança
tornando seus filhos gays."
to (female dog) about."
para incomodar."
Você quer apenas dinheiro e atenção."
wanting to make change in the future
a querer promover mudanças no futuro,
to me and my family.
e com minha família."
how they could make a change,
como fazer uma mudança,
of you watching at home can too
que estão assistindo em casa podem também,
can do and that you believe in,
pode fazer e em que você acredita,
por todas as mídias sociais,
YouTube, through Reddit, through Tumblr,
pelo Reddit, pelo Tumblr,
hearing about all day today,
você ouviu falar hoje, o dia todo,
você tem dentro de si
ABOUT THE SPEAKER
McKenna Pope - Teen activistWhen McKenna Pope was 13 she petitioned Hasbro to market its Easy-Bake Oven to boys as well as girls, and to make it available in gender-neutral colors. It worked.
Why you should listen
If anyone's still worried about today's teenagers melting their brains on the Internet, there's at least one who stands out against the crowd: teen activist McKenna Pope. In 2012 Pope's four-year-old brother, who had a passion for cooking, was beyond excited to ask for an Easy-Bake Oven for Christmas. But, confused by the pink and purple colors and the television ads that only featured girls using the toy, he became discouraged.
Pope, thirteen at the time, was indignant that her brother should think any less of himself as a boy who liked to cook. Naturally Pope turned to the Internet. She posted a video and written petition urging the CEO of Hasbro to change its marketing and packaging around the Easy-Bake Oven to make it appealing to boys as well as girls. Pope could hardly anticipate what came next: She received 45,000 signatures and a call from Hasbro, inviting her to their headquarters in Pawtucket, Rhode Island to show her their new unisex designs.
McKenna Pope | Speaker | TED.com