TEDYouth 2013
McKenna Pope: Want to be an activist? Start with your toys
McKenna Pope: Želiš biti aktivist? Počni s igračkama
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1,022,732 views
Mlađi brat McKenne Pope volio je kuhati, ali nije htio koristiti Easy-Bake Oven -- jer je to igračka za curice. Tako je sa 13 godina, Pope započela online peticiju da američka tvornica igračaka Hasbro promijeni svoju ružičasto - ljubičastu shemu boja na klasičnoj igrački, te da uključi dječake u svoj TV marketing. U ovom srčanom govoru, Pope se zalaže za igračke koje nisu određene prema rodu i daje poziv na akciju svoj djeci koja se osjećaju bespomoćna.
McKenna Pope - Teen activist
When McKenna Pope was 13 she petitioned Hasbro to market its Easy-Bake Oven to boys as well as girls, and to make it available in gender-neutral colors. It worked. Full bio
When McKenna Pope was 13 she petitioned Hasbro to market its Easy-Bake Oven to boys as well as girls, and to make it available in gender-neutral colors. It worked. Full bio
Double-click the English transcript below to play the video.
00:12
I'm McKenna Pope. I'm 14 years old,
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Zovem se McKenna Pope.
Imam 14 godina,
Imam 14 godina,
00:15
and when I was 13, I convinced
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a kada sam imala 13 godina, uvjerila sam
00:17
one of the largest toy companies,
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jednu od najvećih svjetskih tvornica,
00:18
toymakers, in the world, Hasbro,
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proizvođače igračaka Hasbro,
00:21
to change the way that they marketed
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da promjene način oglašavanja
00:23
one of their most best-selling products.
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jednog od najbolje prodavanih proizvoda.
00:25
So allow me to tell you about it.
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Pričat ću vam o tome.
00:26
So I have a brother, Gavin.
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Imam brata, Gavina.
00:28
When this whole shebang happened, he was four.
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Ovo je počelo kada je imao četiri godine.
00:30
He loved to cook.
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Volio je kuhati.
00:32
He was always getting ingredients out of the fridge
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Uvijek je uzimao različite
sastojke iz frižidera
sastojke iz frižidera
00:34
and mixing them into these, needless to say,
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i mješao ih u te,
nema potrebe naglašavati,
nema potrebe naglašavati,
00:36
uneatable concoctions,
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nejestive mješavine,
00:38
or making invisible macaroni and cheese.
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ili je pak pripremao nevidjive
makarone sa sirom.
makarone sa sirom.
00:41
He wanted to be a chef really badly.
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Jako je želio postati kuharom.
00:44
And so what better gift for a kid
who wanted to be a chef
who wanted to be a chef
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I tako, što je mogao biti bolji poklon
za dječaka koji želi biti kuhar
za dječaka koji želi biti kuhar
00:47
than an Easy-Bake Oven. Right?
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nego Easy-Bake Pećnica. Zar ne?
00:49
I mean, we all had those when we were little.
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Svi smo mi imali to kad smo bili mali.
00:51
And he wanted one so badly.
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A on ju je silno želio.
00:53
But then he started to realize something.
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Ali tada je primijetio nešto.
00:56
In the commercials, and on the
boxes for the Easy-Bake Ovens,
boxes for the Easy-Bake Ovens,
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U reklamama i na
kutijama za Easy-Bake Pećnice,
kutijama za Easy-Bake Pećnice,
01:00
Hasbro marketed them specifically to girls.
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Hasbro ju je prodavao
isključivo djevojčicama.
isključivo djevojčicama.
01:03
And the way that they did this
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To su činili tako da su
01:04
was they would only feature girls
on the boxes or in the commercials,
on the boxes or in the commercials,
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na omotima ili u reklamama
prikazivali samo slike djevojčica,
prikazivali samo slike djevojčica,
01:07
and there would be flowery prints all over the ovens
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i pećnica je bila prekrivena cvjetićima
01:10
and it would be in bright pink and purple,
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i sve je bilo živo ružicasto i ljubičasto,
01:13
very gender-specific colors to females, right?
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boje namijenjene djevojčicama, zar ne?
01:16
So it kind of was sending a message
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Tako da su slali poruku
01:19
that only girls are supposed to cook; boys aren't.
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da su samo djevojčice kuharice,
a dječaci to nisu.
a dječaci to nisu.
01:22
And this discouraged my brother a lot.
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To je jako obeshrabrilo mojega brata.
01:23
He thought that he wasn't
supposed to want to be a chef,
supposed to want to be a chef,
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Mislio je da nije u redu
da želi postati kuhar,
da želi postati kuhar,
01:27
because that was something that girls did.
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jer je to samo za djevojčice.
01:29
Girls cooked; boys didn't,
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Djevojčice kuhaju; dječaci ne,
01:30
or so was the message that Hasbro was sending.
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ili je to bila poruka koju je Hasbro slao.
01:33
And this got me thinking,
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To me je ponukalo da razmislim.
01:35
God, I wish there was a way that I could change this,
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Bože, tako bih htjela
da postoji način da to promijenim,
da postoji način da to promijenim,
01:37
that could I have my voice heard by Hasbro
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da se moj glas čuje u Hasbro-u
01:40
so I could ask them and tell them
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tako da ih pitam i kažem im
01:42
what they were doing wrong
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što rade krivo
01:43
and ask them to change it.
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i zamolim ih da to promijene.
01:44
And that got me thinking about a website
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Tako sam se sjetila jednog websitea
01:46
that I had learned about a few months prior
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koji sam otkrila par mjeseci prije
01:48
called Change.org.
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koji se zove Change.org.
01:49
Change.org is an online petition-sharing platform
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Change.org je stranica
za dijeljenje online peticija
za dijeljenje online peticija
01:53
where you can create a petition and share it
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gdje stvorite peticiju i dijelite ju
01:55
across all of these social media networks,
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preko svih društvenih mreža,
01:57
through Facebook, through Twitter,
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preko Facebooka, Twittera,
01:59
through YouTube, through Reddit, through Tumblr,
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preko YouTubea, Reddita, Tumblr-a,
02:00
through whatever you can think of.
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bilo kojim putem kojeg se možete sjetiti.
02:02
And so I created a petition
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I tako sam stvorila peticiju
02:04
along with the YouTube video
that I added to the petition
that I added to the petition
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zajedno sa YouTube videom koji sam dodala peticiji
02:07
basically asking Hasbro
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zapravo tražeći od Hasbro-a
02:09
to change the way that they marketed it,
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promjeni način prodaje,
da promijeni način na koji su oglašavali,
da promijeni način na koji su oglašavali,
02:11
in featuring boys in the commercials, on the boxes,
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da prikažu dječake u
reklamama, na kutijama,
reklamama, na kutijama,
02:14
and most of all creating them
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i najviše od svega da koriste
02:16
in less gender-specific colors.
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manje spolno specifične boje.
02:19
So this petition started to take off --
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Ova peticija je dobila zamah --
02:23
humongously fast, you have no idea.
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užasnom brzinom, ne možete pojmiti.
02:26
I was getting interviewed by
all these national news outlets
all these national news outlets
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Počele su me intervjuirati
nacionalne vijesti
nacionalne vijesti
02:29
and press outlets, and it was amazing.
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i tisak, i bilo je zadivljujuće.
02:33
In three weeks, maybe three and a half,
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Za nekih tri, tri i pol tjedna,
02:35
I had 46,000 signatures on this petition.
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imala sam 46000 potpisa na ovoj peticiji.
02:40
(Applause)
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(Pljesak)
02:42
Thank you.
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Hvala vam.
02:44
So, needless to say, it was crazy.
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Ne treba ni reći da je bilo ludo.
02:47
Eventually, Hasbro themselves
invited me to their headquarters
invited me to their headquarters
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Na koncu, Hasbro me pozvao u sjedište
02:51
so they could go and unveil
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kako bi mi pokazali
02:53
their new Easy-Bake Oven product to me
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njihovu novu Easy-Bake Pećnicu
02:55
in black, silver and blue.
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u crnoj, srebrnoj i plavoj boji.
02:57
It was literally one of the best moments of my life.
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Bili su to doslovno najljepši
trenutci mog života.
trenutci mog života.
03:00
It was like "Willy Wonka and the Chocolate Factory."
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Osjećala sam se poput
"Willy Wonke i Tvornice Čokolade".
"Willy Wonke i Tvornice Čokolade".
03:02
That thing was amazing.
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Ta stvar je bila odlična.
03:04
What I didn't realize at the time, however,
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U tom trenutku nisam shvaćala,
03:06
was that I had become an activist,
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da sam postala aktivist,
03:08
I could change something,
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i da mogu nešto promijeniti,
03:09
that even as a kid, or maybe
even especially as a kid,
even especially as a kid,
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da čak i dijete, ili možda
posebno kao dijete,
posebno kao dijete,
03:12
my voice mattered, and your voice matters too.
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moj glas nešto znači,
i vaš glas znači također.
i vaš glas znači također.
03:15
I want to let you know it's not going to be easy,
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Želim vam reći da neće biti lako,
03:17
and it wasn't easy for me,
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i nije bilo lako ni meni,
03:18
because I faced a lot of obstacles.
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jer sam se suočila s mnogim preprekama.
03:21
People online, and sometimes even in real life,
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Ljudi na Internetu,
a ponekad i u stvarnom životu,
a ponekad i u stvarnom životu,
03:24
were disrespectful to me and my family,
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nisu imali poštovanja prema
meni i mojoj obitelji,
meni i mojoj obitelji,
03:27
and talked about how the whole
thing was a waste of time,
thing was a waste of time,
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i pričali su kako je to gubljenje vremena,
03:30
and it really discouraged me.
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i to me obeshrabrivalo.
03:31
And actually, I have some examples,
because what's better revenge
because what's better revenge
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I, imam nekoliko primjera,
jer što je bolja osveta
jer što je bolja osveta
03:35
than displaying their idiocy?
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nego prokazati njihovu glupost?
03:37
So, let's see.
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Pa pogledajmo.
03:39
From user name Liquidsore29 --
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Od korisnika Liquidsore29 --
03:42
interesting user names we have here—
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zanimljiva korisnička imena imamo ovdje --
03:44
"Disgusting liberal moms making their sons gay."
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"Odvratne libelarne majke čine
svoje sinove homoseksualcima."
svoje sinove homoseksualcima."
03:50
Liquidsore29, really? Really? Okay.
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Liquidsore29, stvarno? Stvarno? Ok.
03:52
How about from Whiteboy77AGS:
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Whiteboy77AGS kaže:
03:56
"People always need something
to (female dog) about."
to (female dog) about."
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"Ljudi uvijek traže
nešto da bi o tome kukali."
nešto da bi o tome kukali."
04:00
From Jeffrey Gutierrez:
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Jeffrey Gutierrez kaže:
04:03
"OMG, shut up. You just want money and attention."
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"O moj bože, zašuti.
Samo želiš pažnju i novac."
Samo želiš pažnju i novac."
04:06
So it was comments like these
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Takvi komentari
04:08
that really discouraged me from
wanting to make change in the future
wanting to make change in the future
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su me obeshrabrivali da
učinim promjenu za budućnost
učinim promjenu za budućnost
04:11
because I thought, people don't care,
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jer sam mislila da ljude nije briga,
04:13
people think it's a waste of time,
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da ljudi to smatraju gubitkom vremena,
04:16
and people are going to be disrespectful
to me and my family.
to me and my family.
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i da će oni i dalje iskazivati
nepoštovanje prema meni i mojoj obitelji.
nepoštovanje prema meni i mojoj obitelji.
04:19
It hurt me, and it made me think,
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To me boljelo i navelo me na razmišljanje,
04:22
what's the point of making change in the future?
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kakav je smisao promjene u budućnosti?
04:24
But then I started to realize something.
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Ali onda sam počela nešto shvaćati.
04:27
Haters gonna hate.
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Oni koji mrze, mrzit će.
04:29
Come on, say it with me. One, two, three:
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Hajde, recite to samnom. Jedan, dva, tri:
04:31
Haters gonna hate.
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Oni koji mrze, mrzit će.
04:34
So let your haters hate,
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Pustimo ih neka mrze,
04:36
you know what, and make your change,
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znate što, i napravite svoju promjenu,
04:37
because I know you can.
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jer znam da to možete.
04:39
I look out into this crowd,
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Gledam ovu rulju,
04:40
and I see 400 people
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i vidim 400 ljudi
04:43
who came out because they wanted to know
how they could make a change,
how they could make a change,
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koji su ovdje došli
jer žele znati kako nešto promijeniti,
jer žele znati kako nešto promijeniti,
04:46
and I know that you can, and all
of you watching at home can too
of you watching at home can too
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i znam da vi to možete,
i oni koji gledaju kod kuće mogu
i oni koji gledaju kod kuće mogu
04:49
because you have so much that you
can do and that you believe in,
can do and that you believe in,
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jer imate toliko toga što
možete učiniti i u što vjerujete,
možete učiniti i u što vjerujete,
04:52
and you can trade it across all these social media,
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i možete to dijeliti preko
društvenih mreža,
društvenih mreža,
04:55
through Facebook, through Twitter, through
YouTube, through Reddit, through Tumblr,
YouTube, through Reddit, through Tumblr,
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Facebook-a, Twitter-a,
Youtube-a, putem Reddit-a, putem
Youtube-a, putem Reddit-a, putem
04:58
through whatever else you can think of.
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putem bilo čega što vam padne na pamet.
05:00
And you can make that change.
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I vi možete napraviti promjenu.
05:01
You can take what you believe in
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Vi možete uzeti ono u što vjerujete
05:03
and turn it into a cause and change it.
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i pretvoriti ga u razlog i promijeniti.
05:05
And that spark that you've been
hearing about all day today,
hearing about all day today,
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I ta iskra o kojoj slušate cijeli dan,
05:08
you can use that spark that you have within you
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možete koristiti tu iskru koja je u vama
05:11
and turn it into a fire.
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i pretvoriti je u vatru.
05:12
Thank you.
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Hvala vam.
05:14
(Applause)
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(Pljesak)
ABOUT THE SPEAKER
McKenna Pope - Teen activistWhen McKenna Pope was 13 she petitioned Hasbro to market its Easy-Bake Oven to boys as well as girls, and to make it available in gender-neutral colors. It worked.
Why you should listen
If anyone's still worried about today's teenagers melting their brains on the Internet, there's at least one who stands out against the crowd: teen activist McKenna Pope. In 2012 Pope's four-year-old brother, who had a passion for cooking, was beyond excited to ask for an Easy-Bake Oven for Christmas. But, confused by the pink and purple colors and the television ads that only featured girls using the toy, he became discouraged.
Pope, thirteen at the time, was indignant that her brother should think any less of himself as a boy who liked to cook. Naturally Pope turned to the Internet. She posted a video and written petition urging the CEO of Hasbro to change its marketing and packaging around the Easy-Bake Oven to make it appealing to boys as well as girls. Pope could hardly anticipate what came next: She received 45,000 signatures and a call from Hasbro, inviting her to their headquarters in Pawtucket, Rhode Island to show her their new unisex designs.
McKenna Pope | Speaker | TED.com