TED2005
Richard St. John: 8 secrets of success
Richard St. John: Osam tajni uspjeha
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Zašto ljudi uspijevaju? Zato što su pametni? Ili zato što imaju sreće? Nijedno od navedenog. Analitičar Richard St. John je sažeo godine intervjuisanja u nezaobilaznu trominutnu prezentaciju o pravim tajnama uspjeha.
Richard St. John - Marketer, success analyst
A self-described average guy who found success doing what he loved, Richard St. John spent more than a decade researching the lessons of success -- and distilling them into 8 words, 3 minutes and one successful book. Full bio
A self-described average guy who found success doing what he loved, Richard St. John spent more than a decade researching the lessons of success -- and distilling them into 8 words, 3 minutes and one successful book. Full bio
Double-click the English transcript below to play the video.
00:24
This is really a two-hour presentation
I give to high school students,
I give to high school students,
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Ovo je u stvari moja dvosatna
prezentacija za učenike srednje škole,
prezentacija za učenike srednje škole,
00:27
cut down to three minutes.
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sažeta u tri minute.
00:28
And it all started one day
on a plane, on my way to TED,
on a plane, on my way to TED,
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A sve je počelo jednog dana u avionu,
na putu ka TED-u,
na putu ka TED-u,
00:31
seven years ago.
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prije sedam godina.
00:32
And in the seat next to me
was a high school student, a teenager,
was a high school student, a teenager,
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Do mene je sjedila
učenica srednje škole, tinejdžerka,
učenica srednje škole, tinejdžerka,
00:37
and she came from a really poor family.
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a poticala je iz jako siromašne porodice.
Željela je da napravi
nešto od svog života,
nešto od svog života,
00:39
And she wanted to make
something of her life,
something of her life,
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00:42
and she asked me a simple little question.
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i postavila mi je jednostavno pitanje.
00:44
She said, "What leads to success?"
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Rekla je: "Šta vodi ka uspjehu"?
00:46
And I felt really badly,
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I zaista sam se osjećao loše,
00:47
because I couldn't give her a good answer.
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jer nisam imao dobar odgovor.
00:49
So I get off the plane, and I come to TED.
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Nakon leta sam otišao na TED.
00:52
And I think, jeez, I'm in the middle
of a room of successful people!
of a room of successful people!
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Zaboga, pomislih, nalazim se
usred sobe prepune uspješnim ljudima!
usred sobe prepune uspješnim ljudima!
00:55
So why don't I ask them
what helped them succeed,
what helped them succeed,
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Zašto da ih ne pitam
šta im je pomoglo da uspiju,
šta im je pomoglo da uspiju,
00:58
and pass it on to kids?
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i onda to proslijedim djeci?
01:00
So here we are, seven years,
500 interviews later,
500 interviews later,
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I sad, nakon sedam godina i 500 intervjua,
01:04
and I'm going to tell you
what really leads to success
what really leads to success
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reći ću vam šta zaista vodi do uspjeha
01:07
and makes TEDsters tick.
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i šta pokreće TED-ovce.
01:09
And the first thing is passion.
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Prva stvar je strast.
01:11
Freeman Thomas says,
"I'm driven by my passion."
"I'm driven by my passion."
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Freeman Thomas kaže:
"Mene vodi moja strast".
"Mene vodi moja strast".
01:14
TEDsters do it for love;
they don't do it for money.
they don't do it for money.
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TED-ovci rade to iz ljubavi,
a ne zbog novca.
a ne zbog novca.
01:17
Carol Coletta says, "I would pay
someone to do what I do."
someone to do what I do."
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Carol Coletta kaže: "Platila bih
nekome da radi ovo što ja radim".
nekome da radi ovo što ja radim".
01:20
And the interesting thing is:
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A ono što je zanimljivo:
01:22
if you do it for love,
the money comes anyway.
the money comes anyway.
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ako radite to iz ljubavi,
novac će ionako doći.
novac će ionako doći.
01:24
Work! Rupert Murdoch said
to me, "It's all hard work.
to me, "It's all hard work.
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Rad! Eupert Murdoch mi je rekao:
"Sve je u napornom radu.
"Sve je u napornom radu.
01:28
Nothing comes easily.
But I have a lot of fun."
But I have a lot of fun."
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Ništa ne dolazi samo od sebe.
Ali ja se puno zabavljam".
Ali ja se puno zabavljam".
01:31
Did he say fun? Rupert? Yes!
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Je li to on rekao da se zabavlja?
Rupert? Da!
Rupert? Da!
01:34
(Laughter)
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(Smijeh)
01:35
TEDsters do have fun working.
And they work hard.
And they work hard.
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TED-ovci se zaista zabavljaju dok rade.
A rade naporno.
A rade naporno.
01:38
I figured, they're not workaholics.
They're workafrolics.
They're workafrolics.
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Shvatio sam da oni nisu radoholičari.
Oni su zabavoholičari.
Oni su zabavoholičari.
01:41
(Laughter)
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(Smijeh)
01:42
Good!
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Biti dobar!
01:43
(Applause)
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(Aplauz)
01:44
Alex Garden says, "To be successful,
put your nose down in something
put your nose down in something
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Alex Garden kaže: "Da biste bili uspješni,
posvetite se nečemu
posvetite se nečemu
i postanite jako dobri u tome".
01:48
and get damn good at it."
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01:49
There's no magic;
it's practice, practice, practice.
it's practice, practice, practice.
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Nema nikakve čarolije,
samo praksa, praksa, praksa.
samo praksa, praksa, praksa.
01:52
And it's focus.
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I tu je fokus.
01:53
Norman Jewison said to me,
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Norman Jewison mi je rekao:
01:55
"I think it all has to do
with focusing yourself on one thing."
with focusing yourself on one thing."
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"Mislim da sve to ima veze sa
fokusiranjem na jednu stvar".
fokusiranjem na jednu stvar".
01:58
And push!
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I trudi se!
02:00
David Gallo says, "Push yourself.
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David Gallo kaže: "Trudi se.
02:02
Physically, mentally,
you've got to push, push, push."
you've got to push, push, push."
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Fizički, mentalno,
moraš se truditi, truditi, truditi."
moraš se truditi, truditi, truditi."
02:04
You've got to push through shyness
and self-doubt.
and self-doubt.
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Moraš savladati stidljivost i nesigurnost.
02:07
Goldie Hawn says,
"I always had self-doubts.
"I always had self-doubts.
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Goldie Hawn kaže,
"Uvijek sam bila nesigurna u sebe.
"Uvijek sam bila nesigurna u sebe.
02:10
I wasn't good enough;
I wasn't smart enough.
I wasn't smart enough.
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Nisam bila dovoljno dobra,
dovoljno pametna.
dovoljno pametna.
02:12
I didn't think I'd make it."
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Nisam mislila da ću uspjeti."
02:14
Now it's not always easy to push yourself,
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Nije uvijek lako da sam sebe tjeraš,
02:16
and that's why they invented mothers.
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i zato su izumili majke.
02:18
(Laughter)
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(Smijeh)
02:19
(Applause)
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(Aplauz)
02:21
Frank Gehry said to me,
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Frank Gehry mi je rekao:
02:24
"My mother pushed me."
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"Moja majka me je tjerala".
02:25
(Laughter)
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(Smijeh)
02:26
Serve!
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Služi!
02:28
Sherwin Nuland says,
"It was a privilege to serve as a doctor."
"It was a privilege to serve as a doctor."
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Sherwin Nuland kaže:
"Služiti kao doktor je bila privilegija".
"Služiti kao doktor je bila privilegija".
02:32
A lot of kids want to be millionaires.
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Mnoga djeca mi kažu
da žele biti milioneri.
da žele biti milioneri.
02:34
The first thing I say is:
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Prvo što ću im reći:
02:35
"OK, well you can't serve yourself;
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"OK, ne možeš služiti sebi.
02:37
you've got to serve others
something of value.
something of value.
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Moraš pružiti drugima
nešto što ima vrijednost.
nešto što ima vrijednost.
02:39
Because that's the way
people really get rich."
people really get rich."
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Jer tako zapravo ljudi postaju bogati."
02:43
Ideas!
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Ideje!
02:44
TEDster Bill Gates says, "I had an idea:
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TED-ovac Bill Gates kaže: "Imao sam ideju:
02:47
founding the first micro-computer
software company."
software company."
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osnovati prvu softversku kompaniju
za mikrokompjutere".
za mikrokompjutere".
02:50
I'd say it was a pretty good idea.
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Rekao bih da je to jako dobra ideja.
02:52
And there's no magic to creativity
in coming up with ideas --
in coming up with ideas --
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Nema tu neke čarolije
u stvaranju kreativnih ideja.
u stvaranju kreativnih ideja.
02:55
it's just doing some very simple things.
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Samo je bitno raditi
neke jednostavne stvari.
neke jednostavne stvari.
02:57
And I give lots of evidence.
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A dajem puno dokaza.
02:59
Persist!
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Istraj!
03:00
Joe Kraus says,
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Joe Kraus kaže:
03:01
"Persistence is the number
one reason for our success."
one reason for our success."
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"Istrajnost je najveći razlog
našeg uspjeha".
našeg uspjeha".
03:04
You've got to persist through failure.
You've got to persist through crap!
You've got to persist through crap!
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Moraš istrajati uprkos
neuspjehu i preprekama.
neuspjehu i preprekama.
03:08
Which of course means "Criticism,
Rejection, Assholes and Pressure."
Rejection, Assholes and Pressure."
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Što, naravno, uključuje
kritike, odbijanje, kretene i pritisak.
kritike, odbijanje, kretene i pritisak.
(Smijeh)
03:11
(Laughter)
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03:14
So, the answer to this question is simple:
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Odgovor na ovo pitanje je jednostavan:
03:18
Pay 4,000 bucks and come to TED.
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Plati 4.000 dolara i dođi na TED.
03:20
(Laughter)
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(Smijeh)
03:21
Or failing that, do
the eight things -- and trust me,
the eight things -- and trust me,
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Ili ako u tome ne uspiješ,
uradi ovih osam stvari,
uradi ovih osam stvari,
03:24
these are the big eight things
that lead to success.
that lead to success.
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Vjerujte mi, ovih osam važnih stvari
vodi do uspjeha.
vodi do uspjeha.
03:27
Thank you TEDsters
for all your interviews!
for all your interviews!
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Hvala vam TED-ovci na svim intervjuima!
03:30
(Applause)
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(Aplauz)
ABOUT THE SPEAKER
Richard St. John - Marketer, success analystA self-described average guy who found success doing what he loved, Richard St. John spent more than a decade researching the lessons of success -- and distilling them into 8 words, 3 minutes and one successful book.
Why you should listen
Richard St. John was on his way to the TED conference when a girl on the plane asked him, "What really leads to success?" Even though he had achieved some success, he couldn't explain how he did it. So he spent the next ten years researching success and asking over 500 extraordinarily successful people in many fields what helped them succeed. After analyzing, sorting, and correlating millions of words of research, and building one of the most organized databases on the subject of success, he discovered "The 8 Traits Successful People Have in Common" and wrote the bestseller 8 To Be Great.
In his books and talks,he shares a wealth of wisdom from the world's most successful people -- knowledge that can help others succeed in their own way, whether it's escaping poverty, building a business, raising a family, or changing the world.
Richard St. John | Speaker | TED.com