TED2002
Chris Bangle: Great cars are great art
克里斯.邦格：“好车是艺术。”
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美国设计师克里斯.邦格解释自己的理念，说汽车设计本身是种艺术形式，充满趣味——深含感人——这充分体现在宝马公司旨在创造未来SUV的深蓝项目中。
Chris Bangle - Car designer
Car design is a ubiquitous but often overlooked art form. As chief of design for the BMW Group, Chris Bangle has overseen cars that have been seen the world over, including BMW 7 Series and the Z4 roadster. Full bio
Car design is a ubiquitous but often overlooked art form. As chief of design for the BMW Group, Chris Bangle has overseen cars that have been seen the world over, including BMW 7 Series and the Z4 roadster. Full bio
Double-click the English transcript below to play the video.
00:26
What I want to talk about is, as background,
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正如投影上所显示的，我想说的是
00:29
is the idea that cars are art.
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汽车是艺术这样一种理念
00:31
This is actually quite meaningful to me,
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这实际上对我非常有意义
00:34
because car designers tend to be a little bit low on the totem pole --
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因为汽车设计师往往在艺术界地位有点低
00:38
we don't do coffee table books with just one lamp inside of it --
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我们不做咖啡桌书籍，那仅有一盏灯在里面
00:41
and cars are thought so much as a product
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而且汽车总被认为是种产品
00:44
that it's a little bit difficult to get into the aesthetic side
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这样很难考虑到美学的一面
00:47
under the same sort of terminology that one would discuss art.
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尤其是使用术语讨论艺术时
00:50
And so cars, as art, brings it into an emotional plane -- if you accept that --
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但是汽车和艺术一样都存在于情感的层面，如果你们认同的话
00:56
that you have to deal with on the same level you would with art with a capital A.
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所以你得用同样的视角看汽车，就像你看艺术
00:59
Now at this point you're going to see a picture of Michelangelo.
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现在你们会看到一幅米开朗琪罗（的雕塑）的照片
01:02
This is completely different than automobiles.
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这和汽车截然不同
01:05
Automobiles are self-moving things, right? Elevators are automobiles.
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汽车就是自己会移动，对吧？那电梯也会自己动。
01:11
And they're not very emotional; they solve a purpose;
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它们都没有情感，它们用作某种用途
01:14
and certainly automobiles have been around for 100 years
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当然汽车已经有100年左右的历史了
01:17
and have made our lives functionally a lot better in many ways;
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而且在很多方面让我们的生活更好。
01:20
they've also been a real pain in the ass,
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它们也一直带来问题
01:22
because automobiles are really the thing we have to solve.
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因为汽车是我们必须要解决的东西
01:26
We have to solve the pollution, we have to solve the congestion --
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我们得解决污染的问题，解决交通阻塞的问题
01:29
but that's not what interests me in this speech.
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但那不是我这次想说的
01:32
What interests me in this speech is cars. Automobiles may be what you use,
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我这次想说的是车子。汽车可能是你们所使用的，
01:37
but cars are what we are, in many ways.
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但是汽车在很多方面就是我们自己
01:40
And as long as we can solve the problems of automobiles,
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只要我们能解决汽车带来的问题
01:44
and I believe we can, with fuel cells or hydrogen, like BMW is really hip on,
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我相信我们能够用燃料电池或氢实现，就像宝马所用的。
01:48
and lots of other things, then I think we can look past that
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还有许多其他的解决办法，我觉得我们能看到问题后面的东西
01:51
and try and understand why this hook is in many of us --
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并尝试理解为什么汽车和人之间存在纽带
01:55
of this car-y-ness -- and what that means, what we can learn from it.
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以及这意味着什么，我们可以从中学到什么
01:59
That's what I want to get to. Cars are not a suit of clothes;
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这就是我将要说的。车子不是一套衣服
02:02
cars are an avatar. Cars are an expansion of yourself:
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车子是种化身，是你的延伸
02:06
they take your thoughts, your ideas, your emotions, and they multiply it --
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车子”说出“你的思想，你的灵感，你的感情—并且将其放大——
02:10
your anger, whatever. It's an avatar.
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甚至你的愤怒，不管怎样，它是种化身。
02:13
It's a super-waldo that you happen to be inside of, and if you feel sexy,
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它是个超级沃尔多，而你恰巧坐在里面。如果你感到性感，
02:16
the car is sexy. And if you're full of road rage,
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这车子就很性感。如果你一开车就大发雷霆，
02:18
you've got a "Chevy: Like a Rock," right?
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你就会选一辆”雪弗莱：就像摇滚“，对吧？
02:21
Cars are a sculpture -- did you know this?
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你知道吗？汽车也是雕像。
02:24
That every car you see out there is sculpted by hand.
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每一辆你看到的车子都是手工雕刻的。
02:27
Many people think, "Well, it's computers,
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许多人认为，“嗯，那是电脑做的，
02:29
and it's done by machines and stuff like that."
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是由机器那类的东西完成的。”
02:31
Well, they reproduce it, but the originals are all done by hand.
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的确，它们能复制这个过程，但设计最初的车子是手工做的，
02:34
It's done by men and women who believe a lot in their craft.
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是那些对自己的工作有很强信念的男人女人完成的。
02:38
And they put that same kind of tension into the sculpting of a car
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他们把相同的迫切感投入到汽车的塑造中，
02:42
that you do in a great sculpture that you would go and look at in a museum.
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就像在做一件能放进博物馆的伟大的雕塑。
02:45
That tension between the need to express, the need to discover,
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在急切的表达和急切的探索中的迫切感
02:49
then you put something new into it,
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然后你加入一点新东西
02:51
and at the same time you have bounds of craftsmanship.
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同时你又受到制造工艺的制约
02:54
Rules that say, this is how you handle surfaces;
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规章中写着，你该如何处理车子的表面
02:57
this is what control is all about; this is how you show you're a master of your craft.
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这就是设计的核心部分，这就是你如何显示自己是大师的地方。
03:01
And that tension, that discovery, that push for something new --
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那种迫切感，探索，创新的动力，
03:04
and at the same time, that sense of obligation
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同时还有对于工艺的责任感
03:06
to the regards of craftsmanship --
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这些在汽车和其他任何东西一样强烈
03:08
that's as strong in cars as it is in anything.
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我们仍用黏土工作，这并没有改变太多
03:10
We work in clay, which hasn't changed much
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自从米开朗基罗开始使用黏土塑造形象。
03:12
since Michelangelo started screwing around with it,
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而且也有非常有趣的相同。
03:15
and there's a very interesting analogy to that too.
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就说一句——米开朗基罗说过他在“探寻土中的人物”，对吧？
03:18
Real quickly -- Michelangelo once said he's there to "discover the figure within," OK?
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那就是，汽车
03:24
There we go, the automobile.
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那是100年前，你知道吗？
03:26
That was 100 years right there -- did you catch that?
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从刚才那个到这个，汽车变了很多，不是吗？
03:28
Between that one there, and that one there, it changed a lot didn't it?
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当然这不是销售，这里有个很有趣的汽车的概念
03:31
OK, it's not marketing; there's a very interesting car concept here,
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但我在这儿并不想谈论有关市场学的部分
03:35
but the marketing part is not what I want to talk about here.
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我想说的是这个
03:37
I want to talk about this.
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为什么你要自己洗车？那是什么，感官上的刺激？
03:39
Why it means you have to wash a car, what is it, that sensuality
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你得去触碰它？这就是内在的雕塑性，那感官上的刺激
03:41
you have to touch about it? That's the sculpture that goes into it. That sensuality.
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我们就是这样制造汽车的。
03:46
And it's done by men and women working just like this, making cars.
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现在这小段话引自亨利.摩尔有关雕塑的话
03:51
Now this little quote about sculpture from Henry Moore,
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我相信摩尔所谈论的那个“其中的压力”
03:53
I believe that that "pressure within" that Moore's talking about --
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至少是提到汽车的时候
03:56
at least when it comes to cars --
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和这个重要的概念完全一致
03:58
comes right back to this idea of the mean.
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那是求生的愿望，生存的需要，表达的欲望
04:01
It's that will to live, that need to survive, to express itself,
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融入在汽车中，使我这样的人着迷。
04:04
that comes in a car, and takes over people like me.
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我们告诉其他人，“做这个，做那个，做那个“， 直到这东西诞生
04:06
And we tell other people, "Do this, do this, do this," until this thing comes alive.
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我们完全陷入其中。美丽是这种
04:10
We are completely infected. And beauty can be the result
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沉浸其中的结果，这实在太美妙了
04:14
of this infectiousness; it's quite wonderful.
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这个雕塑，当然，是整个的核心，
04:16
This sculpture is, of course, at the heart of all of it,
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正是它将手工变为汽车
04:19
and it's really what puts the craftsmanship into our cars.
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而且它不是完全不同，真的，当他们这样工作，
04:22
And it's not a whole lot different, really, when they're working like this,
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或当有人这样工作。
04:26
or when somebody works like this.
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这是相同的信奉，相同的美丽。
04:28
It's that same kind of commitment, that same kind of beauty.
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现在我要谈重点了：汽车是种艺术。
04:31
Now, now I get to the point. I want to talk about cars as art.
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艺术，在柏拉图派眼中，是真理，美丽和爱。
04:34
Art, in the Platonic sense, is truth; it's beauty, and love.
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这也是汽车设计师和工程师分歧最大的地方
04:38
Now this is really where designers in car business diverge from the engineers.
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我们关于爱没有分歧
04:42
We don't really have a problem talking about love.
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我们关于真理或美丽的问题没有分歧
04:44
We don't have a problem talking about truth or beauty in that sense.
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这都是我们所寻找的——
04:47
That's what we're searching for --
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当我们工作时，我们的确试图找出真理
04:49
when we're working our craft, we are really trying to find that truth out there.
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我们不要空虚的美丽
04:52
We're not trying to find vanity and beauty.
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我们在试着寻找真理中的美丽
04:54
We're trying to find the beauty in the truth.
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然而工程师总用”牛顿“的眼光看事情
04:56
However, engineers tend to look at things a little bit more Newtonian,
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而不是这种量子论的方法
05:00
instead of this quantum approach.
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我们在对付不理性
05:02
We're dealing with irrationalisms,
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我们在应对的确存在的矛盾
05:04
and we're dealing with paradoxes that we admit exist,
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工程师看东西更像······
05:06
and the engineers tend to look things a little bit more like
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2加2等于4，如果你得到4.0，那更好，4.0000就更更好
05:08
two and two is four, and if you get 4.0 it's better, and 4.000 is even better.
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这样有时就会带来分歧
05:13
And that sometimes leads to bit of a divergence
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比如“我们为什么要像现在这么做”
05:17
in why we're doing what we're doing.
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我们坦然接受这个现实
05:19
We've pretty much accepted the fact, though,
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我们是宝马公司中的女人
05:21
that we are the women in the organization at BMW --
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宝马是个非常男性化的企业，——男人，男人，男人，都·是工程师
05:23
BMW is a very manly type business, -- men, men, men; it's engineers.
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而我们就是女性的一面。这很好。
05:26
And we're kind of the female side to that. That's OK,
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这很酷，你走出去像个男人，我们则想更像女人
05:29
that's cool. You go off and be manly. We're going to be a little bit more female.
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因为我们对寻找功能外的形式有兴趣
05:32
Because what we're interested in is finding form that's more than just a function.
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我们对寻找悦目外的美有兴趣
05:39
We're interested in finding beauty that's more than just an aesthetic;
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这是真的
05:42
it's really a truth.
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而且我认为将这一想法的灵魂深植在伟大汽车的内心
05:44
And I think this idea of soul, as being at the heart of great cars,
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是非常适当的。你们都知道，当你看到一辆车的时候，
05:47
is very applicable. You all know it. You know a car when you've seen it,
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你能从从灵魂上知道它有多强
05:50
with soul. You know how strong this is.
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嗯，这种爱的经历，设计的经历对于我来说
05:52
Well, this experience of love, and the experience of design, to me,
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是可互相交换的。现在我想说说我自己的故事。
05:56
are interchangeable. And now I'm coming to my story.
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在一个叫深蓝的项目中，我重新发现了爱和设计。
05:59
I discovered something about love and design through a project called Deep Blue.
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首先，你们要和我一起，说，
06:04
And first of all, you have to go with me for a second, and say,
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你能将爱这个词从我们社会中的许多事物中拿出，
06:08
you know, you could take the word "love" out of a lot of things in our society,
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换上设计这个词，完全没问题，
06:11
put the word "design" in, and it still works,
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就像这句话，它还是对的，是不是？
06:13
like this quote here, you know. It kind of works, you know?
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你能明白它们，这话像是老生常谈
06:16
You can understand that. It works in truisms.
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”在设计和战争中，一切都是公平的。“
06:19
"All is fair in design and war."
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的确我们生活在一个高度竞争的社会
06:21
Certainly we live in a competitive society.
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我认为这首流行歌曲
06:23
I think this one here, there's a pop song
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很好的为我描述了飞利浦.斯塔克，就像你知道的，
06:25
that really describes Philippe Starck for me, you know, this is like
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这就像是初恋，很酷，对吧？
06:29
you know, this is like puppy love, you know, this is cool right?
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牙刷，酷。
06:32
Toothbrush, cool.
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只有当你这样看东西的时候才会变的严肃，是吧？
06:34
It really only gets serious when you look at something like this. OK?
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（笑）
06:37
(Laughter)
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这是我相信的一个代入法
06:39
This is one substitution that I believe
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我们所有在做设计管理的人，都很内疚。
06:41
all of us, in design management, are guilty of.
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这个理念：有很多需要去爱，
06:43
And this idea that there is more to love,
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很多需要设计，当它应用于你的邻居身上，其他人身上，
06:47
more to design, when it gets down to your neighbor, your other,
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它会像这么现实，在未来它可能会这样
06:53
it can be physical like this, and maybe in the future it will be.
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但现在这只与我们的团队有关，
06:56
But right now it's in dealing with our own people,
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我们在创新的团队。开始我的故事。
06:58
our own teams who are doing the creating. So, to my story.
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与人合作就是我们在这里工作的理念
07:03
The idea of people-work is what we work with here,
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当我们创造宝马时，我得和我的设计师产生纽带
07:06
and I have to make a bond with my designers when we're creating BMWs.
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我们得亲密无间，分享想法
07:10
We have to have a shared intimacy, a shared vision --
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这意味着我们得像一家人一样
07:13
that means we have to work as one family;
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我们得这样看这个团队
07:15
we have to understand ourselves that way.
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我们有好日子，有趣的日子
07:17
There's good times; there's interesting times;
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当然也有紧张的日子
07:20
and there's some stress times too.
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你想做汽车，你就得到外面去
07:22
You want to do cars, you've got to go outside.
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你得在雨中做，在雪中做。
07:24
You've got to do cars in the rain; you've got to do cars in the snow.
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那个，顺便说一下，是我们要向董事会做的展示
07:27
That's, by the way, is a presentation we made to our board of directors.
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我们把他们搬到了室外。你想知道室外的车子吗?
07:30
We haul their butts out in the snow, too. You want to know cars outside?
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那你就得站在外面。
07:33
Well, you've got to stand outside to do this.
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因为这些人是艺术家，他们有艺术家的性情
07:35
And because these are artists, they have very artistic temperaments.
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好，现在另一件有关艺术的事情是:艺术是探索
07:40
All right? Now one thing about art is, art is discovery,
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艺术就是在你的艺术作品中探索你自己，不是吗？
07:45
and art is discovering yourself through your art. Right?
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对于车子，我们都有点像皮革玛丽翁（希腊神）
07:48
And one thing about cars is we're all a little bit like Pygmalion,
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我们彻底的爱上自己的作品
07:52
we are completely in love with our own creations.
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这是我最喜爱的画作之一，它充满描绘了我们和车子的关系
07:55
This is one of my favorite paintings, it really describes our relationship with cars.
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这是难以置信的病态
08:00
This is sick beyond belief.
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（笑）
08:02
(Laughter)
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但因为这个，我们作为团队工作的亲密度
08:04
But because of this, the intimacy with which we work together as a team
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达到出新的高度，新的意义
08:08
takes on a new dimension, a new meaning.
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我们有共同的中心，共同的重点
08:12
We have a shared center; we have a shared focus --
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车子在我们关系的中心
08:15
that car stays at the middle of all our relationships.
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我的工作就是，在竞争的过程中，缩小范围。
08:19
And it's my job, in the competitive process, to narrow this down.
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我今天听到约瑟夫的死亡基因
08:24
I heard today about Joseph's death genes
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会进入细胞并阻止细胞再生
08:28
that have to go in and kill cell reproduction.
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你知道，这也是我有时必须要做的
08:31
You know, that's what I have to do sometimes.
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我们开始做10辆车，减少到5辆，
08:34
We start out with 10 cars; we narrow it down to five cars,
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到3辆，到2辆，再到1辆
08:37
down to three cars, down to two cars, down to one car,
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基本上，我就是在那杀戮的核心。
08:40
and I'm in the middle of that killing, basically.
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别人的爱人，别人的孩子
08:44
Someone's love, someone's baby.
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这很困难，你得和你的团队有这样的纽带
08:46
This is very difficult, and you have to have a bond with your team
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他们才会同意你这样做，因为他们的生命也在其中
08:49
that permits you to do this, because their life is wrapped up in that too.
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他们体内也有这样的基因
08:53
They've got that gene infected in them as well,
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他们想要那个活下去，胜过其他一切
08:56
and they want that to live, more than anything else.
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而这个深蓝计划，让我和我的团队紧紧地联系在一起
09:00
Well, this project, Deep Blue, put me in contact with my team
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以一种我从未想过的方式，现在我要将这个告诉你们，
09:03
in a way that I never expected, and I want to pass it on to you,
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因为我希望你们能仔细想想这个，比如你自己的人际关系
09:06
because I want you to reflect on this, perhaps in your own relationships.
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我们想制作一辆车子，展示宝马理念的全面飞跃。
09:08
We wanted to a do a car which was a complete leap of faith for BMW.
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我们组成了一个团队，沿袭我们之前的合作方式
09:13
We wanted to do a team which was so removed from the way we'd done it,
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我只有一个电话号码可以联系他们
09:17
that I only had a phone number that connected me to them.
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因此，我们所做的截然不同于单单拥有一群艺术家
09:20
So, what we did was: instead of having a staff of artists that are just your wrist,
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我们决定要解放一个由有创新意识的设计师和工程师组成的团队
09:25
we decided to free up a team of creative designers and engineers
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来探索美国SUV现象后会是什么引导潮流
09:29
to find out what's the successor to the SUV phenomenon in America.
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这是我们1996年做的项目，我们起了这样的名字
09:33
This is 1996 we did this project. And so we sent them off with this team name,
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深蓝，现在很多人从IBM那里知道它。
09:39
Deep Blue. Now many people know Deep Blue from IBM --
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事实上我们是从他们那里”偷“来的，因为我们认为
09:41
we actually stole it from them because we figured
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如果任何一个人阅读我们的传真文件，会认为我们在谈论电脑。
09:43
if anybody read our faxes they'd think we're talking about computers.
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其实这个名字很聪明，因为深蓝这个名字
09:46
It turned out it was quite clever because Deep Blue,
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在像宝马这样的一家公司，很有吸引力——深蓝，哇，多酷的名字
09:48
in a company like BMW, has a hook -- "Deep Blue," wow, cool name.
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因此人们参与其中。我组织了一个设计师团队，
09:52
So people get wrapped up in it. And we took a team of designers,
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将他们派到美国。我们给他们一个预算方案，
09:55
and we sent them off to America. And we gave them a budget,
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在我们看来是一系列目标
09:58
what we thought was a set of deliverables,
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和时间表，没有别的了。
10:00
a timetable, and nothing else.
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正如我所提过的，我仅有一个电话号码能联系倒他们
10:02
Like I said, I just had a phone number that connected me to them.
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我们还有一组工程师在德国工作
10:04
And a group of engineers worked in Germany,
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我想让他们分开工作
10:07
and the idea was they would work separately
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在什么会是SUV的”继承者“的问题上
10:09
on this problem of what's the successor to the SUV.
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他们会聚在一起，分享想法。然后分开工作，
10:12
They would come together, compare notes. Then they would work apart,
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再聚在一起，然后一起生产
10:15
come together, and they would produce together
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形成一个巨大的多元观念的合集，并不抹灭其他人的观点
10:17
a monumental set of diverse opinions that didn't pollute each other's ideas --
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但同时聚在一起解决问题
10:21
but at the same time came together and resolved the problems.
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希望能从心底了解客户
10:24
Hopefully, really understand the customer at its heart,
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客户在哪里，和他们住在美国。因此，将这个团队派出
10:27
where the customer is, live with them in America. So -- sent the team off,
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事实上我没有预料到的事情发生了。他们去了其他地方
10:33
and actually something different happened. They went other places.
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（笑）
10:37
(Laughter)
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他们消失了，坦白的说，我收到的只是明信片
10:40
They disappeared, quite honestly, and all I got was postcards.
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现在，我收到一些在拉斯维加斯的家伙寄来的明信片
10:47
Now, I got some postcards of these guys in Las Vegas,
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有一些在大峡谷的家伙寄来的
10:50
and I got some postcards of these guys in the Grand Canyon,
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还有这些尼亚拉加大瀑布的卡片
10:52
and I got these postcards of Niagara Falls,
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不一会儿他们就在纽约，我不知道他们还去了什么地方
10:54
and pretty soon they're in New York, and I don't know where else.
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而我告诉自己，”会有一辆特别棒的车的，
10:57
And I'm telling myself, "This is going to be a great car,
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他们正在做我从来没有想过的研究。“
11:01
they're doing research that I've never even thought about before."
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他们决定这样而不是租个工作室
11:06
Right? And they decided that instead of, like, having a studio,
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6，7间公寓
11:13
and six or seven apartments,
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在马里布租伊丽莎白泰勒住过的房子要便宜得多
11:16
it was cheaper to rent Elizabeth Taylor's ex-house in Malibu.
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至少他们告诉我那是她的房子
11:20
And -- at least they told me it was her house,
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我猜它曾经是，泰勒在那开过派对什么的
11:23
I guess it was at one time, she had a party there or something.
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不管怎样说，这就是他们一起住的房子
11:26
But anyway, this was the house, and they all lived there.
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这是24小时的居住，12个人，其中有人离开了他们的——
11:31
Now this is 24/7 living, half-a-dozen people who'd left their --
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一些离开了妻子，离开了家庭
11:36
some had left their wives behind and families behind,
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他们确实住在这个房子里
11:39
and they literally lived in this house
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整整六个月在美国的进行项目的时候
11:41
for the entire six months the project was in America,
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不过头三个月是最辛苦的
11:44
but the first three months were the most intensive.
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另外这项目中的一个女子
11:47
And one of the young women in the project,
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她非常古怪，竟然把房间建在浴室
11:49
she was a fantastic lady, she actually built her room in the bathroom.
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这个浴室非常大，她把床放在浴缸上
11:53
The bathroom was so big, she built the bed over the bathtub --
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这太有趣了
11:56
it's quite fascinating.
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但是，我一点都不知道这些
11:58
On the other hand, I didn't know anything about this. OK?
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一点都不。这些事在发生，而我收到的都是明信片
12:02
Nothing. This is all going on, and all I'm getting is postcards
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那些在拉斯维加斯的家伙，或无论谁
12:05
of these guys in Las Vegas, or whatever,
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说，”不要担心克里斯，这个项目一定会很棒。“
12:07
saying, "Don't worry Chris, this is really going to be good." OK?
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我对一个设计室的观念恐怕——
12:10
So my concept of what a design studio was probably --
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我不想继续说这些家伙们在哪里
12:13
I wasn't up to speed on where these guys were.
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然而，在慕尼黑工程师们呢
12:16
However, the engineers back in Munich
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已经开始解决这类”牛顿“问题
12:19
had taken on this kind of Newtonian solution,
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他们想知道多少杯子固定座
12:23
and they were trying to find how many cup holders
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能够在大头针定摇晃，而你知道的，
12:25
can dance on the head of a pin, and, you know,
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这些严肃问题是正是现代消费者所面对的。
12:27
these really serious questions that are confronting the modern consumer.
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有人希望这两支队伍能够走到一起
12:32
And one was hoping that these two teams would get together,
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这种非凡创造力的结合
12:35
and this collusion of incredible creativity,
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在这中难以置信的情况下
12:37
under these incredible surroundings,
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和这些惊人的迫切的工程师
12:39
and these incredibly stressed-out engineers,
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会创造出难以置信的解决方案
12:42
would create some incredible solutions.
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而我不知道的是，我们发现的是什么——
12:45
Well, what I didn't know was, and what we found out was --
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这些家伙，他们在这种情况下甚至不愿彼此说话。
12:48
these guys, they can't even like talk to each other under those conditions.
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想想你有”牛顿化”和“量子”思想的分歧
12:53
You get a divergence of Newtonian and quantum thinking at that point,
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在你们的对话中有如此深，远的分歧
12:57
you have a split in your dialog that is so deep, and so far,
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他们无法达成一致
13:03
that they cannot bring this together at all.
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因此我们三个月后在蒂伯龙召开了第一次
13:07
And so we had our first meeting, after three months, in Tiburon,
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就在这上面的一条路——你知道蒂伯龙吗？
13:11
which is just up the road from here -- you know Tiburon?
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观念是这头三个月的独立研究
13:14
And the idea was after the first three months of this independent research
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他们会全部展示给戈恰耳博士
13:17
they would present it all to Dr. Goschel --
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他现在是我的老板，那个时候他是我们这个项目的共同辅导者
13:19
who is now my boss, and at that time he was co-mentor on the project --
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因此他们会展示研究结果给他看
13:22
and they would present their results.
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我们会看看进展到哪儿了
13:24
We would see where we were going,
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看看第一个迹象可能在哪儿
13:26
we would see the first indication of what could be
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这能沿袭美国SUV现象的
13:28
the successive phenomenon to the SUV in America.
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因此在脑海中我有这些点子，那将会很棒。
13:32
And so I had these ideas in my head, that this is going to be great.
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我指，我能看到这么多工作，那真令人激动。
13:35
I mean, I'm going to see so much work, it's so intense --
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我知道拉斯维加斯可能指很多东西
13:37
I know probably Las Vegas meant a lot about it,
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而我实在不知道大峡谷又指什么
13:40
and I'm not really sure where the Grand Canyon came in either --
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但不知怎么的这些聚在了一起
13:42
but somehow all this is going to come together,
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我会看到一些很棒的产品
13:45
and I'm going to see some really great product.
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因此我们在三个月后去了蒂伯龙
13:47
So we went to Tiburon, after three months,
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这个团队上星期前就聚到一起了
13:49
and the team had gotten together the week before,
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提前了好多天
13:52
many days ahead of time.
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工程师们飞到其他地方，设计师们就跟着他们
13:55
The engineers flew over, and designers got together with them,
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他们把展示的东西放在一起
13:59
and they put their presentation together.
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哦，看上去工程师什么都没有干
14:02
Well, it turns out that the engineers hadn't done anything.
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而他们什么都没做是因为
14:08
And they hadn't done anything because --
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就像在汽车业种一样，工程师总是在那里解决问题
14:11
kind of, like in car business, engineers are there to solve problems,
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而我们要求他们创造问题
14:16
and we were asking them to create a problem.
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工程师们在等待设计师说，
14:19
And the engineers were waiting for the designers to say,
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“这是我们创造的问题，现在帮我们解决一下。”
14:22
"This is the problem that we've created, now help us solve it."
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但设计师们没机会这么说。因此事情就成了这样
14:26
And they couldn't talk about it. So what happened was,
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工程师出场什么都没有
14:30
the engineers showed up with nothing.
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工程师告诉设计师
14:33
And the engineers told the designers,
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“如果你们展示你们所有的东西，我们就离开，
14:35
"If you go in with all your stuff, we'll walk out,
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我们会立即从这项目中退出。”
14:39
we'll walk right out of the project."
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但我对这些毫无了解
14:42
So I didn't know any of this,
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而我们的展示有个日程，像这样
14:44
and we got a presentation that had an agenda, looked like this.
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一堆的对话
14:46
There was a whole lot of dialog.
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我们听了4个小时的词汇介绍
14:49
We spent four hours being told all about vocabulary
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那些工程师和设计师用来沟通的词汇
14:52
that needs to be built between engineers and designers.
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在这儿我期待在任何时候，“哦好的，他们要翻页了，
14:56
And here I'm expecting at any moment, "OK, they're going to turn the page,
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我就要看到汽车了，我就要看到草图了
14:59
and I'm going to see the cars, I'm going to see the sketches,
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我可能能看到进展的程度了
15:01
I'm going to see maybe some idea of where it's going."
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会话一直在进行，描述着词汇，而很快
15:04
Dialog kept on going, with mental maps of words, and pretty soon
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越来越明显的是不是被他们的才华弄得惊异不已，
15:09
it was becoming obvious that instead of being dazzled with brilliance,
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而是我对他们的胡说八道感到很困惑
15:12
I was seriously being baffled with bullshit.
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你可以想象到这是怎样的
15:16
And if you can imagine what this is like,
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这几个月的明信片暗示这团队工作的有多棒
15:18
to have these months of postcard indication of how great this team is working,
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他们在外花了所有的钱，而且他们在学习，
15:22
and they're out there spending all this money, and they're learning,
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他们一直在做这个东西
15:24
and they're doing all this stuff.
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我被骗了，不是吗？我快疯了
15:27
I went fucking ballistic, right? I went nuts.
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你也许可以想起蒂伯龙，它过去是这样的
15:33
You can probably remember Tiburon, it used to look like this.
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听了四个小时的胡说八道后，我站了起来，把这个团队拆开
15:38
After four hours of this, I stood up, and I took this team apart.
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我对他们叫嚣着，责骂道，”你们究竟在做什么？“
15:43
I screamed at them, I yelled at them, "What the hell are you doing?
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你们让我太失望了，你们可是我的设计师啊
15:47
You're letting me down, you're my designers,
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你们应该是创新的
15:49
you're supposed to be the creative ones,
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究竟这儿发生了什么？”
15:51
what the hell is going on around here?"
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这可能是我一个较好的长篇大论，我还有些好的
15:53
It was probably one of my better tirades, I have some good ones,
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但这可能是比较好的。我走向那些人；
15:56
but this was probably one of my better ones. And I went into these people;
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他们怎么可以拿宝马的钱，
15:59
how could they take BMW's money,
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他们怎么可以度3个月的假而什么都不做，什么都没有？
16:01
how could they have a holiday for three months and produce nothing, nothing?
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当然因为他们不告诉我们他们有三个旅行车
16:07
Because of course they didn't tell us that they had three station wagons
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有很多手绘，模型概念，图画——我想要的一切。
16:12
full of drawings, model concepts, pictures -- everything I wanted,
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他们锁住了车子，因为他们想显示和工程师们的团结——
16:19
they'd locked up in the cars, because they had shown solidarity with the engineers --
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而他们决定不给我看任何东西
16:24
and they'd decided not to show me anything,
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为了提供一个解决问题的机会
16:27
in order to give the chance for problem solving a chance to start,
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当然，他们没有意识到
16:30
because they hadn't realized, of course,
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他们不能创造问题
16:32
that they couldn't do problem creating.
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因此我们去吃饭了——
16:34
So we went to lunch --
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大笑
16:36
(Laughter)
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我得告诉你，这是一次严肃安静的午餐。
16:41
And I've got to tell you, this was one seriously quiet lunch.
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工程师们都坐在桌子的一端
16:44
The engineers all sat at one end of the table,
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设计师门和我坐在桌子的另一端，非常安静
16:46
the designers and I sat at the other end of the table, really quiet.
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我非常生气，暴怒，你们知道吗？
16:49
And I was just fucking furious, furious. OK?
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可能因为他们玩的很爽而我没有。
16:56
Probably because they had all the fun and I didn't, you know.
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这就是你暴怒的原因，对吧？
16:58
That's what you get furious about right?
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而有人问我关于我妻子凯瑟琳的事
17:00
And somebody asked me about Catherine, my wife, you know,
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她和我一起飞去其他地方或其他吗？
17:02
did she fly out with me or something?
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我说，“不，”而这引发了对我妻子的一连串的思考
17:04
I said, "No," and it triggered a set of thoughts about my wife.
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我回忆起当我和凯瑟琳结婚的时候
17:08
And I recalled that when Catherine and I were married,
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牧师讲了一次很好的布道，他说了一些十分重要的事情。
17:12
the priest gave a very nice sermon, and he said something very important.
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他说，“爱情不是自私的，”
17:17
He said, "Love is not selfish," he said,
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“爱情不是计算我说过多少次我爱你“
17:20
"Love does not mean counting how many times I say, 'I love you.'
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不是指你这个月做爱多少次
17:24
It doesn't mean you had sex this many times this month,
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不是不及上个月做爱次数的一半，
17:27
and it's two times less than last month,
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就意味着你不那么爱我了
17:29
so that means you don't love me as much.
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爱情不是自私的”当我想到这些的时候，我想，
17:31
Love is not selfish." And I thought about this, and I thought,
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“是啊，我没有展现我的爱刚才。我很严肃地不是在展现我的爱。
17:36
"You know, I'm not showing love here. I'm seriously not showing love.
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我在空气中，我在没有信任的空气中。
17:44
I'm in the air, I'm in the air without trust.
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这不可能。我期待大量的草图这不可能
17:48
This cannot be. This cannot be that I'm expecting a certain number of sketches,
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是我用定量的方法来判定一个团队
17:53
and to me that's my quantification method for qualifying a team.
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这不可能。”
17:58
This cannot be."
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于是我告诉他们这个故事，我说“嗨，我正在想，
18:00
So I told them this story. I said, "Guys, I'm thinking about something here,
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这是不对的。我和你们的关系
18:03
this isn't right. I can't have a relationship with you guys
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不能建立在一个可量化的前提上。
18:07
based on a premise that is a quantifiable one.
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建立在一个命令的前提，”我是老板，你做我吩咐的，没有信任。“
18:10
Based on a dictate premise that says, 'I'm a boss, you do what I say, without trust.'"
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我说“不能这样。”
18:18
I said "This can't be."
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事实上，我们都哭了，坦白说
18:20
Actually, we all broke down into tears, to be quite honest about it,
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因为他们仍然不能告诉我他们积累了多少挫折，
18:26
because they still could not tell me how much frustration they had built up
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不能给我看我想要的，
18:31
inside of them, not being able to show me what I wanted,
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并且只能要求我去信任他们。
18:35
and merely having to ask me to trust them that it would come.
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那一天我们亲近了很多
18:40
And I think we felt much closer that day,
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我们减去了许多不需要的羁绊，
18:43
we cut a lot of strings that didn't need to be there,
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我们形成了真正的团队和创造力的概念
18:46
and we forged the concept for what real team and creativity is all about.
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我们把车子放回我们思想的中心，然后加入爱，
18:51
We put the car back at the center of our thoughts, and we put love,
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我想，真正回到了那个过程的中心。
18:55
I think, truly back into the center of the process.
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另外，这个团队继续创造6个不同的概念
18:59
By the way, that team went on to create six different concepts
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为下次提案的模型
19:02
for the next model of what would be the proposal
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就是美国SUV后的下一代
19:05
for the next generation after SUVs in America.
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其中一个就是交叉跑车的概念
19:08
One of those was the idea of a crossover coupes --
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看看楼下，这交叉跑车——他们很享受制造过程
19:12
you see it downstairs, the X Coupe -- they had a lot of fun with that.
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这是我们摩托车的衍生，
19:17
It was the rendition of our motorcycle,
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这个GS,正如卡尔.马格努森所说，“暴力美学，”
19:20
the GS, as Carl Magnusson says, "brute-iful,"
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理念就是摩托车会变成什么样子，如果你再加两个轮子。
19:24
as the idea of what could be a motorcycle, if you add two more wheels.
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最后，我想告诉你们的经验是
19:29
And so, in conclusion, my lesson that I wanted to pass on to you,
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这个。我也想从《小王子》中”偷“一点引言
19:33
was this one here. I'm also going to steal a little quote out of "Little Prince."
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关于信任和爱情有很多要说的，
19:37
There's a lot to be said about trust and love,
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果你知道这两个词是设计的同义词。
19:40
if you know that those two words are synonymous for design.
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我和我的团队那天形成了非常有意思的纽带
19:43
I had a very, very meaningful relationship with my team that day,
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从那时开始一直到现在
19:47
and it's stayed that way ever since.
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我希望你们也能够发现更多的东西需要设计，
19:49
And I hope that you too find that there's more to design,
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更多设计的艺术，而不是自己做。
19:53
and more towards the art of the design, than doing it yourself.
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的确信任和爱让一切更有价值
19:57
It's true that the trust and the love, that makes it worthwhile.
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非常感谢
20:01
Thanks so much.
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热烈鼓掌
20:03
(Applause)
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ABOUT THE SPEAKER
Chris Bangle - Car designerCar design is a ubiquitous but often overlooked art form. As chief of design for the BMW Group, Chris Bangle has overseen cars that have been seen the world over, including BMW 7 Series and the Z4 roadster.
Why you should listen
American designer Chris Bangle understands that it can be difficult to see a car in terms of Art with a capital A. As such, he separates his work into issues of "automobiles" (unemotional products, causing problems such as pollution and congestion) and "car-iness" (an expansion of the human, and ultimately a truly artistic expression). Satisfying the tensions between these problems -- and the tensions between engineers and designers -- is, for him, the essence of his work.
Offering radical forms and ideas, Bangle has been a polarizing figure within the industry; he has overseen all of the brands within the BMW family, including Mini and Rolls-Royce. In 2009, Bangle left BMW to pursue his own personal design interests and develop his consulting firm, Chris Bangle Associates.
Chris Bangle | Speaker | TED.com