ABOUT THE SPEAKER
Derek Sivers - Entrepreneur
Through his new project, MuckWork, Derek Sivers wants to lessen the burdens (and boredom) of creative people.

Why you should listen

Derek Sivers is best known as the founder of CD Baby. A professional musician since 1987, he started CD Baby by accident in 1998 when he was selling his own CD on his website, and friends asked if he could sell theirs, too. CD Baby was the largest seller of independent music on the web, with over $100M in sales for over 150,000 musician clients.

In 2008, Sivers sold CD Baby to focus on his new ventures to benefit musicians, including his new company, MuckWork, where teams of efficient assistants help musicians do their "uncreative dirty work."

More profile about the speaker
Derek Sivers | Speaker | TED.com
TEDGlobal 2010

Derek Sivers: Keep your goals to yourself

ዴሬክ ሲቨርስ: ዓላማዎን ለራስዎ ይያዙት

Filmed:
6,371,544 views

አንድ ምርጥ የህይወት ዕቅድ ሲገለጽልን፤ ደመነፍሳችን በቀጥታ ለሰው እንድናወጋ ነው የሚገፋፋን፡፡ ነገር ግን ዴሬክ ሲቨርስ ዓማን ሚስጥር አርጎ ማቆየት ያዋጣል ነው የሚለን፡፡ ወደ 1920ዎቹ ጊዜ ድረስ በመመለስ እስካሁን ያሉትን ጥናቶች በማየት፤ ግባቸውን ለሰው የሚያጋሩ ግለሰቦች ስኬታማ የመሆን ዕድላቸውን እንደሚቀንሱ ያሳየናል፡፡
- Entrepreneur
Through his new project, MuckWork, Derek Sivers wants to lessen the burdens (and boredom) of creative people. Full bio

Double-click the English transcript below to play the video.

00:15
Everyone, please think
0
0
2000
እባካቹ! ሁላችሁም አንዴ ታላቁ ግባቸሁን አስቡት
00:17
of your biggest personal goal.
1
2000
3000
00:20
For real -- you can take a second. You've got to feel this to learn it.
2
5000
3000
00:23
Take a few seconds and think of your personal biggest goal, okay?
3
8000
3000
ቁምነገር ነው! ትንሽ ጊዜ ውሰዱ፡፡ ለመረዳት ከልብ ሊሰማችሁ ይገባል
00:26
Imagine deciding right now
4
11000
2000
ትንሽ ጊዜ ውሰዱና ታላቁ ግባችሁን አስቡት፡፡ እሺ?
00:28
that you're going to do it.
5
13000
2000
አሁን እየወሰናችሁ እንደሆነ አስቡት
00:30
Imagine telling someone that you meet today what you're going to do.
6
15000
3000
00:33
Imagine their congratulations
7
18000
2000
ልትፈፅሙት እንደሆነ
00:35
and their high image of you.
8
20000
2000
ዛሬ ያገኛችሁትን ሰው ምን ልታደርጉ እንደሆነ ስትነግሩት ሳሉት
00:37
Doesn't it feel good to say it out loud?
9
22000
2000
ሲያሞግሳችሁ ሳሉት
00:39
Don't you feel one step closer already,
10
24000
3000
ለናንተ የሚኖረውን ትልቅ ክብር ጨምሮ
ጮክ ብሎ መናገር ደስ አያሰኝም?
00:42
like it's already becoming part of your identity?
11
27000
3000
እንደተቃረባቹ አልተሰማችሁም?
00:45
Well, bad news: you should have kept your mouth shut,
12
30000
3000
00:48
because that good feeling
13
33000
2000
ልክ ከማንነቶ ጋር የተዋሀደ ያህል?
መጥፎ ዜና አለ ግን፤ አፋችሁን በዘጋችሁ ምንአለበት
00:50
now will make you less likely to do it.
14
35000
3000
ምክንያቱም ይሄ ደስ የሚል ስሜት
00:53
Repeated psychology tests have proven
15
38000
2000
እንዳተገብሩት ያደርጋቹሀል
00:55
that telling someone your goal
16
40000
2000
00:57
makes it less likely to happen.
17
42000
2000
00:59
Any time you have a goal,
18
44000
2000
በተደጋጋሚ የተካሄዱ የሳይኮሎጂ ጥናቶች እንዳሳዩት
ለሰው ዓላማዎን ማሳወቅ
01:01
there are some steps that need to be done, some work that needs to be done
19
46000
2000
የማሳካት እድሎን ይቀንሰዋል
01:03
in order to achieve it.
20
48000
2000
01:05
Ideally, you would not be satisfied until you had actually done the work.
21
50000
3000
በየትኛውም ጊዜ ዓላማ ቢኖሮት
01:08
But when you tell someone your goal and they acknowledge it,
22
53000
3000
መፈፀም የሚኖርባቸው ጉዳዮች አሉ
01:11
psychologists have found that it's called a "social reality."
23
56000
3000
ማሳካት እንዲችሉ ዘንድ
01:14
The mind is kind of tricked into feeling that it's already done.
24
59000
3000
በሀሳብ ደረጃ፤ ስራው ካላለቀ አይረኩም
01:17
And then, because you felt that satisfaction,
25
62000
2000
ግን ለሰው ካሳወቁና አድናቆትም ካገኙበት
01:19
you're less motivated to do
26
64000
2000
ሳይኮሎጂስቶች ይህን ‹ማህበራዊ እውነታ› ተብሎ እንደሚጠራ ደርሰውበታል
01:21
the actual hard work necessary. (Laughter)
27
66000
3000
አእምሮዋችን ነገርየው ተከናውኖ ያለቀ ይመሰለውና ይታለላል
እናም ያቺን ደስታ ስላገኙ
01:24
So this goes against the conventional wisdom
28
69000
2000
ተነሳሽነቶ ይቀንሳል
01:26
that we should tell our friends our goals, right --
29
71000
2000
01:28
so they hold us to it.
30
73000
3000
በተግባር ታትሮ መስራት ግድ ይላል (ሳቅ)
እናም ከተለምዶ አመለካከት ወጣ ያለ ነው
01:31
So, let's look at the proof.
31
76000
2000
01:33
1926, Kurt Lewin, founder of social psychology,
32
78000
2000
ለጓደኞቻችን ዓላማችንን ማሳወቅ የሚባለው ጉዳይ
01:35
called this "substitution."
33
80000
2000
ቃላችንን እንዳናፈርስ ይይዙናል ይባላል
01:37
1933, Vera Mahler found,
34
82000
2000
እስኪ ማስረጃውን እንይ
01:39
when it was acknowledged by others, it felt real in the mind.
35
84000
3000
የሶሻል ሳይኮሎጂ አባት ከርት ለዊን በ1926 እ.አ.አ
01:42
1982, Peter Gollwitzer wrote a whole book about this
36
87000
3000
‹መተካካት› ብሎ ሰይሞታል
01:45
and in 2009,
37
90000
2000
በ1933 ቬራ ማለር
በሰው ተቀባይነት ሲያገኝ አእምሮዋችን እውነት ይመስለዋል ብላለች
01:47
he did some new tests that were published.
38
92000
2000
01:49
It goes like this:
39
94000
2000
በ1982 ፒተር ጎልዊትዘር በዚህ ዙሪያ መጸሀፍ ፅፏል
በ2009
01:51
163 people across four separate tests --
40
96000
3000
01:54
everyone wrote down their personal goal.
41
99000
3000
አዳዲስ ሙከራ በማድረግ ስራዎቹን አሳትሟል
እንዲህ ይላል …
01:57
Then half of them announced their commitment to this goal to the room,
42
102000
3000
02:00
and half didn't.
43
105000
2000
160 ሰዎች በአራት በተለያዩ ፈተናዎች
02:02
Then everyone was given 45 minutes of work
44
107000
2000
ሁሉም የየራሱን ዓላማ
02:04
that would directly lead them towards their goal,
45
109000
3000
በፅሁፍ አሰፈረ
ግማሾቹ ለዓላማቸው ያላቸውን ፅኑ አቋም በክፍል ውስጥ ለሚገኙት አወጁ
02:07
but they were told that they could stop at any time.
46
112000
2000
02:09
Now, those who kept their mouths shut
47
114000
2000
የተቀሩት ግማሾቹ ጸጥ አሉ
02:11
worked the entire 45 minutes, on average,
48
116000
3000
ሁሉም በ45 ደቂቃ ውስጥ
02:14
and when asked afterwards,
49
119000
2000
ወደ ዓላማቸው የሚወስዷቸውን ሀሳቦች እንዲሰሩባቸው
በፈለጉት ሰዓት ግን እዲያቆሙ ተነገራቸው
02:16
said that they felt that they had a long way to go still to achieve their goal.
50
121000
3000
እነዛ ጸጥ ረጭ ያሉት
02:19
But those who had announced it
51
124000
2000
45 ደቂቃውን ሙሉ በአማካይ ሲሰሩ ቆዩ
02:21
quit after only 33 minutes, on average,
52
126000
3000
ከዛም በኋላ ሲጠየቁ
ዓላማቸውን ለማሳካት ገና ብዙ እንደሚቀራቸው ነው የተናገሩት
02:24
and when asked afterwards,
53
129000
2000
እነዛ የተናገሩት ግን
02:26
said that they felt much closer to achieving their goal.
54
131000
2000
02:28
So, if this is true,
55
133000
2000
በአማካይ 33 ደቂቃ ከሰሩ በኋላ አቋረጡ
02:30
what can we do?
56
135000
2000
ከዛም በኋላ ሲጠየቁ
02:32
Well, you could resist the temptation
57
137000
2000
02:34
to announce your goal.
58
139000
2000
02:36
You can delay the gratification
59
141000
2000
ዓላማቸውን ለማሳካት እጅግ በጣም እንደተቃረቡ ተናግረዋል
02:38
that the social acknowledgement brings,
60
143000
2000
02:40
and you can understand that your mind
61
145000
2000
ይሄ እውነት ከሆነ፤
02:42
mistakes the talking for the doing.
62
147000
3000
ምን ማድረግ እንችላለን?
02:45
But if you do need to talk about something,
63
150000
2000
02:47
you can state it in a way
64
152000
2000
ዓላማን የማወጅ ፈተናን መቋቋም
02:49
that gives you no satisfaction,
65
154000
2000
02:51
such as, "I really want to run this marathon,
66
156000
2000
02:53
so I need to train five times a week
67
158000
2000
ማህበራዊ ሙገሳ የሚያመጣውን ደስታ ማዘግየት ይቻላል
02:55
and kick my ass if I don't, okay?"
68
160000
3000
ሊረዱት ይችላሉ
02:58
So audience, next time you're tempted to tell someone your goal,
69
163000
3000
አእምሮዎ መናገር ማድረግ መስሎት ሊታየው ይችላል
03:01
what will you say? (Silence)
70
166000
2000
መነጋር አለብኝ የሚሉ ከሆነ ግን
03:03
Exactly, well done.
71
168000
3000
ብዙም ደስታ በማይሰጦት መልኩ መግለፅ ይችላሉ
03:06
(Applause)
72
171000
4000
ለምሳሌ ‹በዚ ማራቶን መሳተፍ በጣም እፈልጋለሁ፤
Translated by Ahmed Omer
Reviewed by dagim zerihun

▲Back to top

ABOUT THE SPEAKER
Derek Sivers - Entrepreneur
Through his new project, MuckWork, Derek Sivers wants to lessen the burdens (and boredom) of creative people.

Why you should listen

Derek Sivers is best known as the founder of CD Baby. A professional musician since 1987, he started CD Baby by accident in 1998 when he was selling his own CD on his website, and friends asked if he could sell theirs, too. CD Baby was the largest seller of independent music on the web, with over $100M in sales for over 150,000 musician clients.

In 2008, Sivers sold CD Baby to focus on his new ventures to benefit musicians, including his new company, MuckWork, where teams of efficient assistants help musicians do their "uncreative dirty work."

More profile about the speaker
Derek Sivers | Speaker | TED.com