ABOUT THE SPEAKER
Derek Sivers - Entrepreneur
Through his new project, MuckWork, Derek Sivers wants to lessen the burdens (and boredom) of creative people.

Why you should listen

Derek Sivers is best known as the founder of CD Baby. A professional musician since 1987, he started CD Baby by accident in 1998 when he was selling his own CD on his website, and friends asked if he could sell theirs, too. CD Baby was the largest seller of independent music on the web, with over $100M in sales for over 150,000 musician clients.

In 2008, Sivers sold CD Baby to focus on his new ventures to benefit musicians, including his new company, MuckWork, where teams of efficient assistants help musicians do their "uncreative dirty work."

More profile about the speaker
Derek Sivers | Speaker | TED.com
TEDIndia 2009

Derek Sivers: Weird, or just different?

Derek Siver: Qəribə yoxsa Fərqli?

Filmed:
3,629,976 views

Deyirlər ki "Hər şeyin başqa bir üzü var." Derek Siver iki dəqiqəlik nitqində bunun doğru olduğunu qeyri-adi bir yolla izah edir.
- Entrepreneur
Through his new project, MuckWork, Derek Sivers wants to lessen the burdens (and boredom) of creative people. Full bio

Double-click the English transcript below to play the video.

00:15
So, imagine you're standing on a street anywhere in America
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Təsəvvür elə ki, Amerikada hər hansı bir küçədə dayanıbsan
00:19
and a Japanese man comes up to you and says,
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Bir yapon sənə yaxınlaşır və soruşur
00:22
"Excuse me, what is the name of this block?"
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"Bağışlayın, bu blokun adı necədir?"
00:24
And you say, "I'm sorry, well, this is Oak Street, that's Elm Street.
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Və sən deyirsən, " Bu Oak küçəsidir, o isə Elm küçəsi
00:28
This is 26th, that's 27th."
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Bu 26-cıdır, o isə 27-ci."
00:30
He says, "OK, but what is the name of that block?"
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O deyir, "yaxşı, bəs bu blokun adı nədir?"
00:32
You say, "Well, blocks don't have names.
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Sən deyirsən, "blokların adı olmur
00:35
Streets have names; blocks are just the
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Küçələrin adları var, bloklar sadəcə
00:37
unnamed spaces in between streets."
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küçələr arası adsız ərazilərdir"
00:39
He leaves, a little confused and disappointed.
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O, biraz qəmgin və çaşqın halda sizdən aralanır.
00:43
So, now imagine you're standing on a street, anywhere in Japan,
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İndi gəl təsəvvür edək ki sən Yaponiyada hansısa küçədə dayanıbsan
00:46
you turn to a person next to you and say,
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yanındakı adama doğru çevrilib soruşursan,
00:48
"Excuse me, what is the name of this street?"
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"Bağışlayın, bu küçənin adı nədir?"
00:50
They say, "Oh, well that's Block 17 and this is Block 16."
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O deyir, "Bu blok 17dir və o blokun nömrəsi isə 16dır"
00:54
And you say, "OK, but what is the name of this street?"
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Və sən deyirsən, "Yaxşı bəs küçənin adı nədir?"
00:57
And they say, "Well, streets don't have names.
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O isə belə deyir, "Küçələrin adları olmur
00:59
Blocks have names.
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Blokların adları var.
01:01
Just look at Google Maps here. There's Block 14, 15, 16, 17, 18, 19.
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Google Maps-ə bax. Burda 14, 15, 16, 17, 18, 19-cu bloklar var.
01:05
All of these blocks have names,
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Bütün bu blokların adları var.
01:07
and the streets are just the unnamed spaces in between the blocks.
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Küçələr bloklar arasında olan adsız ərazilərdir.
01:11
And you say then, "OK, then how do you know your home address?"
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və sən deyirsən, " Yaxşı bəs onda siz ev ünvanını necə təyin edirsiniz?"
01:14
He said, "Well, easy, this is District Eight.
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O deyir, "Çox asan. Bu səkkizinci Rayondur
01:17
There's Block 17, house number one."
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Bu da blok 17 və ev nömrə 1"
01:20
You say, "OK, but walking around the neighborhood,
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yenə soruşursan, "Yaxşı. Ətrafda gəzişərkən onu müşahidə etdim ki"
01:22
I noticed that the house numbers don't go in order."
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ev ünvanları sıra ilə getmir"
01:24
He says, "Of course they do. They go in the order in which they were built.
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O deyir, " Əlbəttə gedir. Onlar tikildiyi tarixə əsasən ardıcıl düzülüblər.
01:27
The first house ever built on a block is house number one.
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Blokda tikilən ən birinci evin nömrəsi 1-dir.
01:30
The second house ever built is house number two.
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ondan sonra tikilən ikincinin nömrəsi 2-dir.
01:33
Third is house number three. It's easy. It's obvious."
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Bu ardıcıllıqla. Asandır və aydındır."
01:35
So, I love that sometimes we need to
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Bəzən ən çox onu sevirəm ki,
01:38
go to the opposite side of the world
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biz heç vaxt fikirləşmədiklərimizi
01:40
to realize assumptions we didn't even know we had,
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anlamaq üçün əksinin belə düzgün
01:42
and realize that the opposite of them may also be true.
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ola biləcəyini görmək üçün dünyanın o biri tərəfinə getməli oluruq.
01:45
So, for example, there are doctors in China
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Məsələn, Çində olan həkimlər belə düşünürlər ki
01:47
who believe that it's their job to keep you healthy.
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onların işi sizi sağlam saxlamaqdır.
01:50
So, any month you are healthy you pay them,
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Sağlam olduğunuz aylarda siz həkimlərə pul ödəyirsiniz,
01:52
and when you're sick you don't have to pay them because they failed
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və əgər siz xəstələnirsinizsə heç bir pul ödəmirsiniz, çünki onlar öz işlərinin öhdəsindən gələ bilməyiblər.
01:54
at their job. They get rich when you're healthy, not sick.
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Onlar siz sağlam olduğunuz zaman varlanırlar, nəinki siz xəstələndiyinizə görə.
01:56
(Applause)
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Alqışlar
01:59
In most music, we think of the "one"
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Çox musiqilərdə biz "bir" i müsiqiyə başlama vuruşu
02:01
as the downbeat, the beginning of the musical phrase: one, two, three, four.
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hesab edirik. Bir, iki, üç dörd.
02:05
But in West African music, the "one"
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Amma Qərbi Afrika musiqisində "bir"
02:07
is thought of as the end of the phrase,
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musiqi parçasının bitməyini göstərir,
02:09
like the period at the end of a sentence.
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bir cümlənin sonunda olan nöqtə kimi.
02:11
So, you can hear it not just in the phrasing, but the way they count off their music:
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Yəni, bunu sadəcə olaraq hissələrə ayıranda deyil, sayanda da görürsünüz.
02:13
two, three, four, one.
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İki, üç, dörd, bir.
02:16
And this map is also accurate.
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Və bu xəritə də doğrudur.
02:19
(Laughter)
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Gülüş
02:21
There's a saying that whatever true thing you can say about India,
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Belə bir deyim var ki, Hindistan haqqında düz bildiyiniz nə varsa
02:24
the opposite is also true.
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onun tərsi də doğrudur.
02:26
So, let's never forget, whether at TED, or anywhere else,
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Yəni, heç vaxt unutmayaq, TEDdə və yaxud digər yerlərdə
02:28
that whatever brilliant ideas you have or hear,
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necə əla ideyanız varsa və ya eşitmisinizsə,
02:31
that the opposite may also be true.
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bunun tərsi də doğru ola bilər.
02:33
Domo arigato gozaimashita.
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Domo arigato gozaimashita. ( Sağ Olun. Yaponca )
Translated by Kanan Karimzada
Reviewed by Gulchin Taghiyeva

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ABOUT THE SPEAKER
Derek Sivers - Entrepreneur
Through his new project, MuckWork, Derek Sivers wants to lessen the burdens (and boredom) of creative people.

Why you should listen

Derek Sivers is best known as the founder of CD Baby. A professional musician since 1987, he started CD Baby by accident in 1998 when he was selling his own CD on his website, and friends asked if he could sell theirs, too. CD Baby was the largest seller of independent music on the web, with over $100M in sales for over 150,000 musician clients.

In 2008, Sivers sold CD Baby to focus on his new ventures to benefit musicians, including his new company, MuckWork, where teams of efficient assistants help musicians do their "uncreative dirty work."

More profile about the speaker
Derek Sivers | Speaker | TED.com