ABOUT THE SPEAKER
Derek Sivers - Entrepreneur
Through his new project, MuckWork, Derek Sivers wants to lessen the burdens (and boredom) of creative people.

Why you should listen

Derek Sivers is best known as the founder of CD Baby. A professional musician since 1987, he started CD Baby by accident in 1998 when he was selling his own CD on his website, and friends asked if he could sell theirs, too. CD Baby was the largest seller of independent music on the web, with over $100M in sales for over 150,000 musician clients.

In 2008, Sivers sold CD Baby to focus on his new ventures to benefit musicians, including his new company, MuckWork, where teams of efficient assistants help musicians do their "uncreative dirty work."

More profile about the speaker
Derek Sivers | Speaker | TED.com
TEDIndia 2009

Derek Sivers: Weird, or just different?

Derek Sivers: Сәерме, юкмы?

Filmed:
3,629,976 views

"Һәр нәрсәнең ике ягы бар", дип әйтелә гыйбарәдә. 2 минут эчендә Дерек Сиверс моның дөрес икәнен сез көтмәгән яктан күрсәтер.
- Entrepreneur
Through his new project, MuckWork, Derek Sivers wants to lessen the burdens (and boredom) of creative people. Full bio

Double-click the English transcript below to play the video.

00:15
So, imagine you're standing on a street anywhere in America
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Күз алдына китерегез, сез кайдадыр Америкада
00:19
and a Japanese man comes up to you and says,
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япон кешесе килә һәм сорый,
00:22
"Excuse me, what is the name of this block?"
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"Гафу итегез,бу кварталның исеме ничек?"
00:24
And you say, "I'm sorry, well, this is Oak Street, that's Elm Street.
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Сез :"Бу Имән урамы, бу Карама урамы" дисез.
00:28
This is 26th, that's 27th."
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Бу 26 нчы, бу 27 нче"
00:30
He says, "OK, but what is the name of that block?"
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"Ярый, ләкин бу кварталның исеме нинди?"-ди
00:32
You say, "Well, blocks don't have names.
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Сез "Кварталларның исемнәре юк.
00:35
Streets have names; blocks are just the
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Урамнарның исемнәре бар; кварталлар- исә
00:37
unnamed spaces in between streets."
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урамнар арасындагы бушлыклар."-дисез
00:39
He leaves, a little confused and disappointed.
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Ул кеше гаҗәпләнгән һәм кәефсез китте.
00:43
So, now imagine you're standing on a street, anywhere in Japan,
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Хәзәр, күз алдына китерегез,сез кайдадыр Японияда,
00:46
you turn to a person next to you and say,
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Бер японнан сорыйсыз,
00:48
"Excuse me, what is the name of this street?"
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"Гафу итегез, бу урамның исеме нинди?"
00:50
They say, "Oh, well that's Block 17 and this is Block 16."
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Ул исә "Бу квартал 17 һәм бу квартал 16" ди.
00:54
And you say, "OK, but what is the name of this street?"
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Сез "Ярый, ләкин бу урамның исеме нинди?",дип сорыйсыз.
00:57
And they say, "Well, streets don't have names.
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Ул "Урамнарның исемнәр юк", ди.
00:59
Blocks have names.
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Кварталларның исемнәре бар.
01:01
Just look at Google Maps here. There's Block 14, 15, 16, 17, 18, 19.
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Карагыз Гугл Картларына.Бу 14, 15, 16, 17, 18, 19 номерлы кварталлар.
01:05
All of these blocks have names,
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Бу кварталларның исемнәре бар,
01:07
and the streets are just the unnamed spaces in between the blocks.
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Һәм урамнар-бу кварталлар арасындагы бушлыклар
01:11
And you say then, "OK, then how do you know your home address?"
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Сез ,"Ярый, сез төгәл адресны ничек беләсез соң?,дип сорыйсыз
01:14
He said, "Well, easy, this is District Eight.
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Ул "Бик Җиңел,бу Сигезенче Район" ди
01:17
There's Block 17, house number one."
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Бу 17 нче квартал , беренче йорт."
01:20
You say, "OK, but walking around the neighborhood,
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Сез "Ярый, ләкин карагыз,
01:22
I noticed that the house numbers don't go in order."
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Өйләр рәтләп урнашмаган бит", дисез
01:24
He says, "Of course they do. They go in the order in which they were built.
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Ул, "Әлбәттә.Алар төзелгән тәртиптә урнашканнар.
01:27
The first house ever built on a block is house number one.
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Бу кварталда беренче төзелгән йорт - беренче йорт.
01:30
The second house ever built is house number two.
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Икенче йорт- икенче номерлы.
01:33
Third is house number three. It's easy. It's obvious."
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Өченче йорт - өченче номерлы. Бу бик җинел һәм гади", ди
01:35
So, I love that sometimes we need to
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Мин шуны яратам:
01:38
go to the opposite side of the world
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Кайвакыт, үзебездәге хаталарны табыр өчен
01:40
to realize assumptions we didn't even know we had,
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безгә дөньяның икенче почмагына барырга кирәк.
01:42
and realize that the opposite of them may also be true.
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Аларныкы да дөрес икәнен шунда гына аңлыйбыз.
01:45
So, for example, there are doctors in China
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Мисал өчен, Кытайдагы табибларның максаты
01:47
who believe that it's their job to keep you healthy.
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сезнең сәламәт булуыгызда.
01:50
So, any month you are healthy you pay them,
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Сез сәламәт булган айларда Сез аларга түлисез.,
01:52
and when you're sick you don't have to pay them because they failed
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Сез берәр ай авырсагыз, акча түләргә кирәкми, чөнки
01:54
at their job. They get rich when you're healthy, not sick.
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алар үз эшләрен башкармады. Алар сезнең
01:56
(Applause)
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сәламәт булган вакытта гына акча алалар.
01:59
In most music, we think of the "one"
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Җырларда, без “бер” саныннан башлыйбыз.
02:01
as the downbeat, the beginning of the musical phrase: one, two, three, four.
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Музыкаль тактны санаганда “бер, ике, өч, дүрт” дибез.
02:05
But in West African music, the "one"
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Ләкин Көнбатыш Африкада , "бер" -
02:07
is thought of as the end of the phrase,
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фразаның, җөмләнең ахыры.
02:09
like the period at the end of a sentence.
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Җөмлә ахырындагы нокта кебек.
02:11
So, you can hear it not just in the phrasing, but the way they count off their music:
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Музыкаль тактны алар болай саныйлар:
02:13
two, three, four, one.
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Ике, өч, дүрт, бер.
02:16
And this map is also accurate.
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Һәм бу харита да дөрес.
02:19
(Laughter)
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(Көлү)
02:21
There's a saying that whatever true thing you can say about India,
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Шундый әйтем бар: сез Һиндстан турында нинди дөрес фикер әйтсәгез дә,
02:24
the opposite is also true.
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Аның киресе дә дөрес булыр.
02:26
So, let's never forget, whether at TED, or anywhere else,
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Һәм, әйдәгез шуны онытмыйк.
02:28
that whatever brilliant ideas you have or hear,
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Нинди дә булса кызыклы фикерләрне ишетсәк тә,
02:31
that the opposite may also be true.
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Аның киресе дә дөрес булырга тиеш.
02:33
Domo arigato gozaimashita.
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Домо аригато гозаймашита.
Translated by Vladislav Semakhin
Reviewed by Rashat Yakup

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ABOUT THE SPEAKER
Derek Sivers - Entrepreneur
Through his new project, MuckWork, Derek Sivers wants to lessen the burdens (and boredom) of creative people.

Why you should listen

Derek Sivers is best known as the founder of CD Baby. A professional musician since 1987, he started CD Baby by accident in 1998 when he was selling his own CD on his website, and friends asked if he could sell theirs, too. CD Baby was the largest seller of independent music on the web, with over $100M in sales for over 150,000 musician clients.

In 2008, Sivers sold CD Baby to focus on his new ventures to benefit musicians, including his new company, MuckWork, where teams of efficient assistants help musicians do their "uncreative dirty work."

More profile about the speaker
Derek Sivers | Speaker | TED.com