TED@Unilever
Myriam Sidibe: The simple power of hand-washing
Myriam Sidibe: Jednostavna moć pranja ruku
Filmed:
Readability: 3.7
1,150,960 views
Myriam Sidibe je ratnica u borbi protiv dječjih bolesti. Njeno omiljeno oružje? Sapun. Za troškovno učinkovitu prevenciju bolesti, teško je pobijediti pranje ruku sapunom, koje smanjuje rizik od upale pluća, proljevi, kolere i gorih stvari. Sidibe, stručnjakinja za javno zdravlje, zalaže se za javno-privatna partnerstva za promociju čistih ruku — i lokalno, održivo poduzetništvo.
Myriam Sidibe - Public-health expert
Dr. Myriam Sidibe promotes hand-washing with soap, setting up partnerships with governments, companies and communities to promote this simple, cheap, powerful disease-fighting tactic. Full bio
Dr. Myriam Sidibe promotes hand-washing with soap, setting up partnerships with governments, companies and communities to promote this simple, cheap, powerful disease-fighting tactic. Full bio
Double-click the English transcript below to play the video.
00:12
So imagine that a plane is about to crash
0
408
5762
Zamislite da će se srušiti avion
00:18
with 250 children and babies,
1
6170
2801
s 250 djece i beba u njemu,
00:21
and if you knew how to stop that, would you?
2
8971
3419
biste li to spriječili da znate kako?
00:24
Now imagine
3
12390
1971
Sada zamislite
00:26
that 60 planes full of babies under five
4
14361
3639
da se 60 aviona punih djece ispod 5 godina
00:30
crash every single day.
5
18000
3210
sruši svaki dan.
00:33
That's the number of kids
6
21210
1772
To je broj djece
00:35
that never make it to their fifth birthday.
7
22982
2325
koja nikada neće doživjeti
svoj peti rođendan.
svoj peti rođendan.
00:37
6.6 million children
8
25307
3240
6.6 milijuna djece
00:40
never make it to their fifth birthday.
9
28547
3591
nikada ne doživi svoj peti rođendan.
00:44
Most of these deaths are preventable,
10
32138
2456
Većina ovih smrti se može spriječiti,
00:46
and that doesn't just make me sad,
11
34594
1968
i to me ne čini samo tužnom,
00:48
it makes me angry,
12
36562
1696
ljuti me,
00:50
and it makes me determined.
13
38258
2358
i čini me odlučnom.
00:52
Diarrhea and pneumonia
14
40616
1890
Proljev i upala pluća
00:54
are among the top two killers
15
42506
1816
su dvoje glavnih ubojica
00:56
of children under five,
16
44322
2318
djece mlađe od 5 godina,
00:58
and what we can do to prevent these diseases
17
46640
2256
a ono što možemo učiniti
kako bismo spriječili ove bolesti,
kako bismo spriječili ove bolesti,
01:01
isn't some smart,
18
48896
2180
nisu neke pametne,
01:03
new technological innovations.
19
51076
2917
nove tehnološke inovacije.
01:06
It's one of the world's oldest inventions:
20
53993
4879
To je jedan od najstarijih
svjetskih izuma:
svjetskih izuma:
01:11
a bar of soap.
21
58872
3525
sapun.
01:14
Washing hands with soap,
22
62397
1432
Pranje ruku sapunom,
01:16
a habit we all take for granted,
23
63829
2371
navika koju uzimamo zdravo za gotovo,
01:18
can reduce diarrhea by half,
24
66200
2284
može smanjiti incidenciju proljeva u pola,
01:20
can reduce respiratory infections by one third.
25
68484
3656
reducirati dišne infekcije za jednu trećinu.
01:24
Handwashing with soap
26
72140
1771
Pranje ruku sapunom
01:26
can have an impact
27
73911
1649
može imati utjecaj
01:27
on reducing flu, trachoma, SARS,
28
75560
5027
na redukciju gripe, trahome, SARSa,
01:32
and most recently in the case of cholera
29
80587
2390
i u zadnje vrijeme u slučaju kolere,
01:35
and Ebola outbreak,
30
82977
2690
i izbijanja ebole,
01:37
one of the key interventions
31
85667
1691
jedna od ključnih intervencija
01:39
is handwashing with soap.
32
87358
2818
jest pranje ruku sapunom.
01:42
Handwashing with soap keeps kids in school.
33
90176
3255
Pranje ruku ostavlja djecu u školi.
01:45
It stops babies from dying.
34
93431
2823
Sprječava umiranje beba.
01:48
Handwashing with soap
35
96254
1873
Pranje ruku sapunom
01:50
is one of the most cost-effective
36
98127
2797
jedan je od novčano najprihvatljivijih
01:53
ways of saving children's lives.
37
100924
2546
načina spašavanja života djece.
01:55
It can save over 600,000 children every year.
38
103470
3656
Može spasiti preko 600 000
djece svake godine.
djece svake godine.
01:59
That's the equivalent of stopping
39
107126
2964
To je ekvivalentno zaustavljanju
02:02
10 jumbo jets
40
110090
1980
10 jumbo jet-ova
02:04
full of babies and children
41
112070
1928
punih beba i djece
02:06
from crashing every single day.
42
113998
2711
od rušenja svakog dana.
02:08
I think you'll agree with me that that's a pretty
43
116709
2424
Mislim da ćete se složiti sa mnom
02:11
useful public health intervention.
44
119133
3282
da je to prilično korisna
javno-zdravstvena intervencija.
javno-zdravstvena intervencija.
02:14
So now just take a minute.
45
122415
2950
Stanimo sada malo.
02:17
I think you need to get to
know the person next to you.
know the person next to you.
46
125365
1936
Mislim da trebate upoznati
osobu pored sebe.
osobu pored sebe.
02:19
Why don't you just shake their hands.
47
127301
1948
Zašto se ne bi jednostavno rukovali.
02:21
Please shake their hands.
48
129249
2244
Molim vas, rukujte se.
02:23
All right, get to know each other.
49
131493
1300
Tako je, upoznajte se.
02:24
They look really pretty.
50
132793
1535
Izgledaju zbilja lijepo.
02:26
All right.
51
134328
1773
Dobro.
02:28
So what if I told you
52
136101
2298
Što ako vam kažem
02:30
that the person whose hands you just shook
53
138399
2585
da osoba s kojom ste se upravo rukovali
02:33
actually didn't wash their hands
54
140984
1708
nije oprala ruke
02:34
when they were coming out of the toilet?
(Laughter)
(Laughter)
55
142692
2658
nakon korištenja toaleta?
(Smijeh)
(Smijeh)
02:37
They don't look so pretty anymore, right?
56
145350
3330
Više ne izgledaju tako lijepo, zar ne?
02:40
Pretty yucky, you would agree with me.
57
148680
3156
Prilično bljak, složit ćete se sa mnom.
02:44
Well, statistics are actually showing
58
151836
1665
Statistike zapravo pokazuju
02:45
that four people out of five
59
153501
2416
da 4 od 5 ljudi
02:48
don't wash their hands when
they come out of the toilet,
they come out of the toilet,
60
155917
2608
ne peru ruke nakon korištenja toaleta,
02:50
globally.
61
158525
1688
u cijelome svijetu.
02:52
And the same way,
62
160213
2270
Isto kako to
02:54
we don't do it when we've got fancy toilets,
63
162483
2744
ne radimo kada imamo moderne toalete,
02:57
running water, and soap available,
64
165227
2450
vodovodnu vodu i dostupan sapun,
02:59
it's the same thing in the countries
65
167677
1934
ista se stvar događa u zemljama
03:01
where child mortality is really high.
66
169611
3374
u kojima je mortalitet djece jako visok.
03:05
What is it? Is there no soap?
67
172985
2314
Zašto je tako? Zar nema sapuna?
03:07
Actually, soap is available.
68
175299
2249
Zapravo, sapun je dostupan.
03:09
In 90 percent of households in India,
69
177548
3655
U 90% kućanstava u Indiji,
03:13
94 percent of households in Kenya,
70
181203
2680
94% kućanstava u Keniji,
03:16
you will find soap.
71
183883
1480
pronaći ćete sapun.
03:17
Even in countries where soap is the lowest,
72
185363
3837
Čak i u zemljama gdje ima najmanje sapuna,
03:21
like Ethiopia, we are at 50 percent.
73
189200
3579
poput Etiopije, krećemo se oko 50%.
03:24
So why is it?
74
192779
1227
Stoga zašto?
03:26
Why aren't people washing their hands?
75
194006
2933
Zašto ljudi ne peru ruke?
03:29
Why is it that Mayank,
76
196939
2384
Zašto Mayank,
03:31
this young boy that I met in India,
77
199323
2267
ovaj mladi dječak kojeg
sam upoznala u Indiji,
sam upoznala u Indiji,
03:33
isn't washing his hands?
78
201590
1745
ne pere svoje ruke?
03:35
Well, in Mayank's family,
79
203335
2612
U Mayankovoj obitelji,
03:38
soap is used for bathing,
80
205947
2432
sapun se koristi za kupanje,
03:40
soap is used for laundry,
81
208379
1992
koristi se za pranje odjeće,
03:42
soap is used for washing dishes.
82
210371
2869
sapun se koristi za pranje posuđa.
03:45
His parents think sometimes
83
213240
1867
Njegovi roditelji ponekad misle
03:47
it's a precious commodity,
84
215107
1564
da je to dragocjena roba,
03:48
so they'll keep it in a cupboard.
85
216671
2267
stoga će ju čuvati u ormaru.
03:51
They'll keep it away from him so he doesn't waste it.
86
218938
2754
Čuvat će ga od njega da ga ne potrati.
03:53
On average, in Mayank's family,
87
221692
2550
U prosjeku, u Mayankovoj obitelji,
03:56
they will use soap for washing hands
88
224242
2072
koristit će sapun za pranje ruku
03:58
once a day
89
226314
1451
jednom dnevno
03:59
at the very best, and sometimes
90
227765
2365
u najboljem slučaju, a ponekad
04:02
even once a week for washing hands with soap.
91
230130
2985
čak i samo jedanput tjedno.
04:05
What's the result of that?
92
233115
2215
Koji je rezultat toga?
04:07
Children pick up disease
93
235330
1865
Djeca pokupe bolesti
04:09
in the place that's supposed to love them
94
237195
1675
na mjestu koje bi ih trebalo voljeti
04:11
and protect them the most, in their homes.
95
238870
4908
i najviše štititi, u vlastitim domovima.
04:15
Think about where you learned to wash your hands.
96
243778
2548
Razmislite o tome gdje ste
naučili da trebate prati ruke.
naučili da trebate prati ruke.
04:18
Did you learn to wash your hands at home?
97
246326
2804
Jeste li to naučili kod kuće?
04:21
Did you learn to wash your hands in school?
98
249130
2776
Jeste li to naučili u školi?
04:24
I think behavioral scientists will tell you
99
251906
2480
Mislim da će vam bihevioralni
znanstvenici reći
znanstvenici reći
04:26
that it's very difficult to change the habits
100
254386
2539
da je vrlo teško promijeniti navike
04:29
that you have had early in life.
101
256925
4885
koje ste stekli rano u životu.
04:34
However, we all copy what everyone else does,
102
261810
2797
No, svi mi imitiramo ono što drugi rade,
04:36
and local cultural norms are something
103
264607
2724
i lokalne kulturalne norme su nešto
04:39
that shape how we change our behavior,
104
267331
3311
što određuje kako mijenjamo
svoje ponašanje,
svoje ponašanje,
04:42
and this is where the private sector comes in.
105
270642
2776
i tu nam uskače privatni sektor.
04:45
Every second in Asia and Africa,
106
273418
3800
Svake sekunde u Aziji i Africi,
04:49
111 mothers
107
277218
2922
111 majki
04:52
will buy this bar to protect their family.
108
280140
3718
kupit će ovaj sapun
da zaštite svoju obitelj.
da zaštite svoju obitelj.
04:56
Many women in India will tell you
109
283858
2040
Mnoge žene u Indiji će vam reći
04:58
they learned all about hygiene, diseases,
110
285898
2226
da su naučile sve o higijeni, bolestima,
05:00
from this bar of soap from Lifebuoy brand.
111
288124
3746
od ovog sapuna marke Lifebuoy.
05:04
Iconic brands like this one
112
291870
1875
Priznate marke poput ove
05:05
have a responsibility to do good
113
293745
1888
odgovorne su za promicanje zdravih navika
05:07
in the places where they sell their products.
114
295633
2481
na mjestima gdje prodaju svoje proizvode.
05:10
It's that belief, plus the scale of Unilever,
115
298114
3175
To uvjerenje, plus doseg Unilevera,
05:13
that allows us to keep talking about
116
301289
2440
omogućava nam da nastavimo pričati
05:15
handwashing with soap and
hygiene to these mothers.
hygiene to these mothers.
117
303729
3816
o pranju ruku sapunom
i higijeni ovim majkama.
i higijeni ovim majkama.
05:19
Big businesses and brands can change
118
307545
3272
Velike kompanije i marke mogu promijeniti
05:23
and shift those social norms
119
310817
2152
i preokrenuti društvene norme,
05:25
and make a difference for those habits
120
312969
1912
učiniti promjenu među navikama
05:27
that are so stubborn.
121
314881
2180
koje su tako tvrdoglave.
05:29
Think about it:
122
317061
1258
Razmislite malo:
05:30
Marketeers spend all their time
123
318319
3505
Trgovci provode svo svoje vrijeme
05:34
making us switch from one brand to the other.
124
321824
4356
tjerajući nas da se prebacimo
s jedne marke na drugu.
s jedne marke na drugu.
05:38
And actually, they know how to transform
125
326180
2990
I zapravo znaju transformirati
05:41
science and facts into compelling messages.
126
329170
3033
znanost i činjenice u neodoljive poruke.
05:44
Just for a minute, imagine
127
332203
1896
Samo na trenutak, zamislite
05:46
when they put all their forces behind
128
334099
2741
ako bi udružili svoje snage u podršci
05:49
a message as powerful as handwashing with soap.
129
336840
2950
poruke snažne poput pranja ruku sapunom.
05:51
The profit motive is transforming health outcomes
130
339790
2959
Profitni motiv je preobraziti
zdravstvene ishode
zdravstvene ishode
05:54
in this world.
131
342749
1878
u ovome svijetu.
05:56
But it's been happening for centuries:
132
344627
1819
Ali to se događa već stoljećima:
05:58
the Lifebuoy brand was launched in 1894
133
346446
3533
marka Lifebuoy lansirana je 1894.
06:02
in Victorian England
134
349979
1736
u Viktorijanskoj Engleskoj
06:03
to actually combat cholera.
135
351715
2272
kako bi se borilo protiv kolere.
06:06
Last week, I was in Ghana
136
353987
2304
Prošli tjedan, bila sam u Gani
06:08
with the minister of health,
137
356291
1539
s ministrom zdravlja,
06:10
because if you don't know,
138
357830
1219
jer, ako ne znate,
06:11
there's a cholera outbreak in Ghana at the moment.
139
359049
2657
trenutno je epidemija kolere u Gani.
06:13
A hundred and eighteen years later,
140
361706
2136
Sto i osamnaest godina kasnije,
06:16
the solution is exactly the same:
141
363842
1920
rješenje je potpuno jednako:
06:17
It's about ensuring that they have access
142
365762
2496
Radi se o omogućavanju pristupa
06:20
to this bar of soap,
143
368258
1416
ovome sapunu,
06:21
and that they're using it,
144
369674
1745
i njegovom korištenju,
06:23
because that's the number one way
145
371419
1960
jer to je najbolji način
06:25
to actually stop cholera from spreading.
146
373379
3231
za sprječavanje širenja kolere.
06:28
I think this drive for profit
147
376610
2400
Mislim da je ovaj nagon za profitom
06:31
is extremely powerful,
148
379010
1871
izuzetno snažan,
06:33
sometimes more powerful than
149
380881
1460
ponekad snažniji
06:34
the most committed charity or government.
150
382341
3295
od najpredanijih dobrotvornih
udruga i vlade.
udruga i vlade.
06:37
Government is doing what they can,
151
385636
1802
Vlada radi ono što može,
06:39
especially in terms of the pandemics
152
387438
3375
posebice u slučajevima pandemija
06:43
and epidemics such as cholera,
153
390813
2537
i epidemija kao što je kolera,
06:45
or Ebola at the moment,
154
393350
1455
ili trenutno, ebola,
06:47
but with competing priorities.
155
394805
2540
ali s konkurirajućim prioritetima.
06:49
The budget is not always there.
156
397345
2505
Ni budžeta nema uvijek.
06:52
And when you think about this,
157
399850
1863
A kada razmislite o tome
06:53
you think about what is required
158
401713
2107
što je potrebno
06:56
to make handwashing a daily habit,
159
403820
2321
kako bismo pranje ruku učinili
svakodnevnom navikom,
svakodnevnom navikom,
06:58
it requires sustained funding
160
406141
3821
to zahtijeva neprekidno financiranje
07:02
to refine this behavior.
161
409962
3108
kako bismo promijenili ovo ponašanje.
07:05
In short, those that fight for public health
162
413070
4433
Ukratko, oni koji se bore
za zdravlje javnosti
za zdravlje javnosti
07:09
are actually dependent upon the soap companies
163
417503
2764
zapravo ovise o tvrtkama sapuna
07:12
to keep promoting handwashing with soap.
164
420267
2996
da će nastaviti promovirati pranje ruku.
07:15
We have friends like USAID,
165
423263
3242
Imamo prijatelje poput USAID-a,
07:18
the Global Public-Private Partnership
for Handwashing with Soap,
for Handwashing with Soap,
166
426505
3305
Svjetsko javno-privatno partnerstvo
za pranje ruku sapunom
za pranje ruku sapunom
07:22
London School of Hygiene and Tropical Medicine,
167
429810
2160
Londonsku školu higijene
i tropske medicine,
i tropske medicine,
07:24
Plan, WaterAid,
168
431970
1569
Plan, WaterAid,
07:25
that all believe
169
433539
1507
svi oni vjeruju
07:27
for a win-win-win partnership.
170
435046
3715
u partnerstvo u kojem nema gubitnika.
07:30
Win for the public sector,
171
438761
1985
Pobjeda za javni sektor,
07:32
because we help them reach their targets.
172
440746
3075
zato što im pomažemo
postići njihove ciljeve.
postići njihove ciljeve.
07:36
Win for the private sector,
173
443821
2388
Pobjeda za privatni sektor,
07:38
because we build new generations
174
446209
1414
zato što gradimo nove generacije
07:39
of future handwashers.
175
447623
1797
budućih perača ruku.
07:41
And most importantly,
176
449420
2213
I najvažnije,
07:43
win for the most vulnerable.
177
451633
2607
pobjeda za one najranjivije.
07:46
On October 15,
178
454240
2056
Petnaestog listopada
07:48
we will celebrate Global Handwashing Day.
179
456296
2352
proslavit ćemo Svjetski dan pranja ruku.
07:50
Schools, communities,
180
458648
1720
Škole, zajednice,
07:52
our friends in the public sector
181
460368
1880
naši prijatelji u javnom sektoru
07:54
and our friends in the private sector —
182
462248
2616
i naši prijatelji u privatnom sektoru —
07:57
yes, on that day even our competitors,
183
464864
2280
da, na taj dan čak i s našim konkurentima,
07:59
we all join hands to celebrate
184
467144
1986
udružujemo se kako bismo proslavili
08:01
the world's most important
185
469130
1982
najvažniju svjetsku
08:03
public health intervention.
186
471112
2048
intervenciju za javno zdravlje.
08:05
What's required,
187
473160
1225
Ono što je potrebno,
08:06
and again where the private sector
can make a huge difference,
can make a huge difference,
188
474385
2736
i opet gdje privatni sektor može
napraviti veliku razliku,
napraviti veliku razliku,
08:09
is coming up with this big, creative thinking
189
477121
3766
su velike, kreativne ideje
08:13
that drives advocacy.
190
480887
2241
koje pobuđuju propagiranje.
08:15
If you take our Help a Child Reach 5 campaign,
191
483128
2663
Uzmimo našu Pomozimo djetetu
da navrši 5 godina kampanju,
da navrši 5 godina kampanju,
08:17
we've created great films
192
485791
2979
stvorili smo sjajne filmove
08:20
that bring the message of handwashing with soap
193
488770
2086
koji donose poruku o pranju ruku sapunom
08:23
to the everyday person
194
490856
1695
svakoj osobi
08:24
in a way that can relate to them.
195
492551
2576
na način na koji se može povezati s njom.
08:27
We've had over 30 million views.
196
495127
1760
Imali smo preko 30 milijuna pogleda.
08:29
Most of these discussions are still happening online.
197
496887
2527
Većina se ovih diskusija
još uvijek odvija online.
još uvijek odvija online.
08:31
I urge you to take five minutes
198
499414
1472
Sugeriram vam da uzmete pet minuta
08:33
and look at those films.
199
500886
4057
i pogledate te filmove.
08:37
I come from Mali,
200
504943
1529
Ja dolazim s Malija,
08:38
one of the world's poorest countries.
201
506472
2343
jedne od najsiromašnijih
država u svijetu.
država u svijetu.
08:41
I grew up in a family where every dinner conversation
202
508815
2736
Odrasla sam u obitelji u kojoj
se svaki razgovor za stolom
se svaki razgovor za stolom
08:43
was around social justice.
203
511551
2178
vrtio oko socijalne pravde.
08:45
I trained in Europe's premier school of public health.
204
513729
3528
Obučena sam u europskoj vodećoj
školi za javno zdravstvo.
školi za javno zdravstvo.
08:49
I think I'm probably one of the only women
205
517257
1728
Mislim da sam vjerojatno
jedna od rijetkih žena
jedna od rijetkih žena
08:51
in my country with this high degree in health,
206
518985
3441
u mojoj zemlji sa zdravstvenom diplomom,
08:54
and the only one
207
522426
1484
i jedina
08:56
with a doctorate in handwashing with soap.
208
523910
3602
s doktoratom iz pranja ruku sapunom.
08:59
(Laughter)
209
527512
1736
(Smijeh)
09:01
(Applause)
210
529248
4212
(Pljesak)
09:08
Nine years ago, I decided,
211
535872
2351
Prije devet godina odlučila sam,
09:10
with a successful public health career in the making,
212
538223
2913
tijekom izgradnje uspješne
karijere u javnom zdravstvu,
karijere u javnom zdravstvu,
09:13
that I could make the biggest impact coming,
213
541136
3528
da bih najveći utjecaj postigla,
09:16
selling and promoting the world's best invention
214
544664
3031
prodavajući i promovirajući
najbolji svjetski izum
najbolji svjetski izum
09:19
in public health: soap.
215
547695
2535
javnog zdravstva: sapun.
09:22
We run today the world's largest
216
550230
2129
Vodimo najveći svjetski
09:24
handwashing program
217
552359
1371
program pranja ruku
09:25
by any public health standards.
218
553730
2578
po svim javnozdravstvenim standardima.
09:28
We've reached over 183 million people
219
556308
3472
Doprli smo do preko 183 milijuna ljudi
09:31
in 16 countries.
220
559780
3190
u 16 zemalja.
09:35
My team and I have the ambition
221
562970
1836
Moj tim i ja imamo želju
09:37
to reach one billion by 2020.
222
564806
3758
da taj broj dostigne 1 milijardu do 2020.
09:40
Over the last four years,
223
568564
2194
Tijekom posljednje četiri godine,
09:42
business has grown double digits,
224
570758
2728
poslovanje se povećalo na
dvoznamenkasti broj
dvoznamenkasti broj
09:45
whilst child mortality has reduced
225
573486
1937
dok je mortalitet djece reduciran
09:47
in all the places where soap use has increased.
226
575423
4422
u svim mjestima gdje se povećala
upotreba sapuna.
upotreba sapuna.
09:52
It may be uncomfortable for some to hear —
227
579845
2305
Možda će nekima biti nelagodno za čuti —
09:54
business growth and lives saved
228
582150
2255
porast poslovanja i spašeni životi
09:56
somehow equated in the same sentence —
229
584405
3513
na neki način izjednačeni
u istoj rečenici —
u istoj rečenici —
10:00
but it is that business growth
230
587918
1919
ali činjenica je da je
taj porast u poslovanju
taj porast u poslovanju
10:02
that allows us to keep doing more.
231
589837
2296
ono što nam omogućava
da nastavimo raditi.
da nastavimo raditi.
10:04
Without it, and without talking about it,
232
592133
2744
Bez njega, i bez razgovora o njemu,
10:07
we cannot achieve the change that we need.
233
594877
4048
ne možemo postići promjenu
koja nam je potrebna.
koja nam je potrebna.
10:11
Last week, my team and I
234
598925
2185
Prošli smo tjedan moj tim i ja
10:13
spent time visiting mothers
235
601110
3296
proveli vrijeme u posjeti majkama
10:16
that have all experienced the same thing:
236
604406
2511
koje su sve iskusile istu stvar:
10:19
the death of a newborn.
237
606917
2432
smrt novorođenčeta.
10:21
I'm a mom. I can't imagine anything more powerful
238
609349
3000
Ja sam majka.
Ne mogu zamisliti išta snažnije
Ne mogu zamisliti išta snažnije
10:24
and more painful.
239
612349
2913
niti išta bolnije.
10:27
This one is from Myanmar.
240
615262
2632
Ova slika je iz Mijanmara.
10:30
She had the most beautiful smile,
241
617894
2006
Imala je najljepši osmijeh,
10:32
the smile, I think, that life gives you
242
619900
2210
onakav za kojeg mislim da ti život da
10:34
when you've had a second chance.
243
622110
2387
kada dobiješ drugu priliku.
10:36
Her son, Myo, is her second one.
244
624497
3334
Njezin sin, Myo, njezino je drugo dijete.
10:40
She had a daughter
245
627831
1904
Imala je kćer
10:41
who passed away at three weeks,
246
629735
2392
koja je preminula u starosti tri tjedna,
10:44
and we know that the majority
247
632127
2353
a znamo da većina
10:46
of children that actually die
248
634480
1340
djece koja umiru,
10:48
die in the first month of their life,
249
635820
1866
umru u prvom mjesecu života,
10:49
and we know that if we give a bar of soap
250
637686
2868
a znamo i da ako damo sapun
10:52
to every skilled birth attendant,
251
640554
2260
svakom spretnom sudioniku poroda,
10:55
and that if soap is used
before touching the babies,
before touching the babies,
252
642814
2550
i ako se sapun koristi
prije doticanja djece,
prije doticanja djece,
10:57
we can reduce and make a change
253
645364
1242
možemo ih reducirati
i napraviti promjenu
i napraviti promjenu
10:58
in terms of those numbers.
254
646606
2044
u tim brojkama.
11:00
And that's what inspires me,
255
648650
1868
Ono što me inspirira,
11:02
inspires me to continue in this mission,
256
650518
2232
inspirira da nastavim ovu misiju,
11:04
to know that I can equip her
257
652750
2384
jest znanje da ju mogu opskrbiti
11:07
with what's needed
258
655134
1805
s onim što joj je potrebno
11:09
so that she can do
259
656939
1851
da može raditi
11:10
the most beautiful job in the world:
260
658790
2064
najljepši posao na svijetu:
11:13
nurturing her newborn.
261
660854
2126
brinuti se za njezino novorođenče.
11:15
And next time you think of a gift
262
662980
2305
Idući puta kada razmišljate o daru
11:17
for a new mom and her family,
263
665285
2090
za novopečenu majku i njezinu obitelj,
11:19
don't look far: buy her soap.
264
667375
2790
nemojte ići daleko: kupite joj sapun.
11:22
It's the most beautiful invention in public health.
265
670165
3208
To je najljepši izum u javnome zdravstvu.
11:25
I hope you will join us
266
673373
2376
Nadam se da ćete nam se pridružiti
11:27
and make handwashing part of your daily lives
267
675749
2952
i učiniti pranje ruku dijelom vaše
11:30
and our daily lives
268
678701
1704
i naše svakodnevice
11:32
and help more children like Myo
269
680405
2224
i pomoći drugoj djeci poput Mya
11:34
reach their fifth birthday.
270
682629
1128
da dožive svoj peti rođendan.
11:35
Thank you.
271
683757
2407
Hvala vam.
11:38
(Applause)
272
686164
2214
(Pljesak)
ABOUT THE SPEAKER
Myriam Sidibe - Public-health expertDr. Myriam Sidibe promotes hand-washing with soap, setting up partnerships with governments, companies and communities to promote this simple, cheap, powerful disease-fighting tactic.
Why you should listen
Myriam Sidibe is one of the only people in the world with a doctorate in public health focused on handwashing with soap. As the Global Social Mission Director for Lifebuoy soap, she has spent 14 years working with thousands of children understanding the most effective ways to get them to wash their hands with soap at key occasions like before eating or after using the bathroom.
Sidibe leads Social Mission activity in 55 countries throughout Asia, Africa, the Middle East, and Latin America with the aim of changing handwashing behaviours of one billion people by 2020 – that’s the biggest hygiene behaviour change program in the world.
Sidibe is one of the driving forces behind the creation of Global Handwashing Day, which recognises the need to raise awareness of handwashing with soap as a simple but lifesaving habit that can prevent disease. She represents Unilever and often partners with organisations such as Millennium Villages, the World Bank, PSI, WSUP, MCHIP and USAID to educate people about the importance of handwashing with soap, and run programmes that will help form healthy handwashing habits for life.
Myriam Sidibe | Speaker | TED.com