ABOUT THE SPEAKER
Jakob Trollback - Designer
Jakob Trollback is a pioneering designer, whose work in video and motion graphics has helped define the industry -- always pushing the edges of technology and entertainment through design.

Why you should listen

Jakob Trollback is a designer and creative thinker -- and he's also a DJ, which becomes clear when you see the work of his firm, Trollback + Company, distinguished by an almost musical attention to rhythm, form and detail.

As creative director for R/GA in the 1990s, Jakob Trollback was among the earliest group of designers to understand and embrace the importance of digital media, and the effect it would have on culture at large. Working on film titles, TV commercials, interactive displays ... Trollback translated the sea changes in media for advertisers and marketers, as well as Hollywood.

His firm Trollback + Company speciaizes in motion graphics -- those often-overlooked elements that set the tone for film and TV titles, short-form video and TV ad campaigns. Recently, Trollback designed the low-key but perfect titles for Deborah Scranton's Frontline documentary Bad Voodoo's War. They've also designed the video wall at the Frank Gehry-designed IAC building in New York City.

More profile about the speaker
Jakob Trollback | Speaker | TED.com
TED2007

Jakob Trollback: A new kind of music video

Jakob Trollback berpikir ulang tentang video musik

Filmed:
536,395 views

Video musik akan menjadi seperti apa jika diatur oleh musik, murni sebagai ekspresi dari sebuah lagu hebat, dan bukan diatur oleh konsep si pembuat film? Desainer Jakob Trollback membagikan hasil eksperimennya.
- Designer
Jakob Trollback is a pioneering designer, whose work in video and motion graphics has helped define the industry -- always pushing the edges of technology and entertainment through design. Full bio

Double-click the English transcript below to play the video.

00:12
I’m workingkerja a lot with motiongerakan and animationanimasi,
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Saya banyak bekerja dengan gerakan dan animasi
00:16
and alsojuga I'm an oldtua DJDJ and a musicianpemusik.
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dan saya juga seorang DJ dan musisi.
00:21
So, musicmusik videosvideo are something that I always foundditemukan interestingmenarik,
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Jadi video musik adalah sesuatu yang selalu saya anggap menarik,
00:26
but they always seemterlihat to be so reactivereaktif.
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tetapi video musik selalu terlihat reaktif.
00:28
So I was thinkingberpikir, can you removemenghapus us as creatorspencipta
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Jadi saya berpikir, dapatkan Anda menghapus kami sebagai kreator
00:35
and try to make the musicmusik be the voicesuara
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dan mencoba untuk membuat musik bersuara
00:39
and have the animationanimasi followingberikut it?
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dengan animasi yang mengiringinya.
00:42
So with two designersdesainer, TolgaLiliana and ChristinaChristina, at my officekantor, we tookmengambil a trackjalur --
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Jadi dengan dua orang desainer, Christina dan Tolga, di kantor saya, kami mengambil sebuah lagu --
00:50
manybanyak of you probablymungkin know it. It’s about 25 yearstahun oldtua,
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banyak dari Anda mungkin tahu; lagu berusia sekitar 25 tahun,
00:53
and it's DavidDavid ByrneByrne and BrianBrian EnoEno --
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dan inilah David Byrne dan Brian Eno --
00:56
and we did this little animationanimasi.
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dan kami membuat animasi kecil ini.
00:59
And I think that it's maybe interestingmenarik, alsojuga,
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Dan saya pikir ini mungkin juga menarik
01:02
that it dealstransaksi with two problematicbermasalah issuesMasalah,
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karena berkaitan dengan dua masalah,
01:05
whichyang are risingkenaikan watersair and religionagama.
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naiknya permukaan air laut dan agama.
01:26
SongLagu: Before God destroyedhancur the people on the EarthBumi,
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Sebelum Tuhan membinasakan orang-orang di Bumi,
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he warnedmemperingatkan NoahNuh to buildmembangun an ArkArk.
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Dia memyuruh Nuh untuk membangun bahtera.
01:37
And after NoahNuh builtdibangun di his ArkArk,
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Dan setelah Nuh membangun bahtera,
01:41
I believe he told NoahNuh to warnmemperingatkan the people
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saya yakin Dia memberi tahu Nuh untuk memperingatkan orang-orang
01:47
that they mustharus changeperubahan all theirmereka wickedjahat wayscara
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bahwa mereka harus mengubah cara hidup mereka yang jahat
01:51
before he come uponatas them and destroymenghancurkan them.
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sebelum Tuhan datang dan membinasakannya.
01:57
And when NoahNuh had doneselesai builtdibangun di his ArkArk,
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Dan ketika Nuh selesai membangun bahteranya,
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I understandmemahami that somebodyseseorang beganmulai to rendmemecah a songlagu.
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saya tahu bahwa seseorang mulai menyanyikan lagu.
02:10
And the songlagu beganmulai to movepindah on I understandmemahami like this.
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Dan lagu itu mulai bergerak, yang saya pahami seperti ini.
02:23
And when NoahNuh had doneselesai builtdibangun di his ArkArk ...
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Dan ketika Nuh selesai membangun bahteranya ...
02:34
MoveBergerak on ... In factfakta ... ConcernPerhatian ...
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bergerak ...
02:54
So they get tiredlelah, has come darkgelap and rainhujan; they get wearylelah and tiredlelah.
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Lalu mereka menjadi lelah, datanglah gelap dan hujan, mereka menjadi letih dan lelah.
03:04
And then he wentpergi and knockedmengetuk an oldtua ladywanita houserumah.
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Lalu ia pergi dan mengetuk rumah nyonya tua.
03:06
And oldtua ladywanita ranberlari to the doorpintu and say, "Who is it?"
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Dan nyonya tua itu datang dan bertanya, "Siapa itu?"
03:13
JackJack say, "Me, Mama-sanMama-san, could we spendmenghabiskan the night here?
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Jackson Lee Mama berkata, "Dapatkan kami bermalam di sini?"
03:16
Because we’reRe farjauh from home, we’reRe very tiredlelah."
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"Karena kami berada jauh dari rumah, kami sangat lelah."
03:24
And the oldtua ladywanita said, "Oh yes, come on in."
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Dan nyonya tua berkata, "Ya, masuklah."
03:33
It was come darkgelap and rainhujan, will make you wearylelah and tiredlelah.
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Datanglah gelap dan hujan, yang akan membuatmu letih dan lelah.
03:47
(ApplauseTepuk tangan)
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(Tepuk tangan)

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ABOUT THE SPEAKER
Jakob Trollback - Designer
Jakob Trollback is a pioneering designer, whose work in video and motion graphics has helped define the industry -- always pushing the edges of technology and entertainment through design.

Why you should listen

Jakob Trollback is a designer and creative thinker -- and he's also a DJ, which becomes clear when you see the work of his firm, Trollback + Company, distinguished by an almost musical attention to rhythm, form and detail.

As creative director for R/GA in the 1990s, Jakob Trollback was among the earliest group of designers to understand and embrace the importance of digital media, and the effect it would have on culture at large. Working on film titles, TV commercials, interactive displays ... Trollback translated the sea changes in media for advertisers and marketers, as well as Hollywood.

His firm Trollback + Company speciaizes in motion graphics -- those often-overlooked elements that set the tone for film and TV titles, short-form video and TV ad campaigns. Recently, Trollback designed the low-key but perfect titles for Deborah Scranton's Frontline documentary Bad Voodoo's War. They've also designed the video wall at the Frank Gehry-designed IAC building in New York City.

More profile about the speaker
Jakob Trollback | Speaker | TED.com