ABOUT THE SPEAKER
Jakob Trollback - Designer
Jakob Trollback is a pioneering designer, whose work in video and motion graphics has helped define the industry -- always pushing the edges of technology and entertainment through design.

Why you should listen

Jakob Trollback is a designer and creative thinker -- and he's also a DJ, which becomes clear when you see the work of his firm, Trollback + Company, distinguished by an almost musical attention to rhythm, form and detail.

As creative director for R/GA in the 1990s, Jakob Trollback was among the earliest group of designers to understand and embrace the importance of digital media, and the effect it would have on culture at large. Working on film titles, TV commercials, interactive displays ... Trollback translated the sea changes in media for advertisers and marketers, as well as Hollywood.

His firm Trollback + Company speciaizes in motion graphics -- those often-overlooked elements that set the tone for film and TV titles, short-form video and TV ad campaigns. Recently, Trollback designed the low-key but perfect titles for Deborah Scranton's Frontline documentary Bad Voodoo's War. They've also designed the video wall at the Frank Gehry-designed IAC building in New York City.

More profile about the speaker
Jakob Trollback | Speaker | TED.com
TED2007

Jakob Trollback: A new kind of music video

Jakob Trollback 對音樂錄影帶的新看法

Filmed:
536,395 views

如果一部音樂電視作品不是用來表達導演想傳遞的一個概念而是純粹詮釋音樂本身,會如何演繹呢?身為設計師的Jakob Trollback 和我們一起來分享他的創作。
- Designer
Jakob Trollback is a pioneering designer, whose work in video and motion graphics has helped define the industry -- always pushing the edges of technology and entertainment through design. Full bio

Double-click the English transcript below to play the video.

00:12
I’m working加工 a lot with motion運動 and animation動畫,
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我的工作和電影與動畫息息相關。
00:16
and also I'm an old DJDJ and a musician音樂家.
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而我也是一名音樂人,又是一個經驗老道的DJ 。
00:21
So, music音樂 videos視頻 are something that I always found發現 interesting有趣,
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所以我對音樂錄影帶總是頗有想法。
00:26
but they always seem似乎 to be so reactive反應.
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但音樂錄影帶往往都一陳不變。
00:28
So I was thinking思維, can you remove去掉 us as creators創作者
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因此我想要發揮創意
00:35
and try to make the music音樂 be the voice語音
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讓音樂錄影帶以音樂本身為主
00:39
and have the animation動畫 following以下 it?
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再配上動畫畫面
00:42
So with two designers設計師, Tolga託加 and Christina克里斯蒂娜, at my office辦公室, we took a track跟踪 --
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我有另外兩個設計師夥伴Christina和Tolga 我們在我的工作室裡製作了一首曲子--
00:50
many許多 of you probably大概 know it. It’s about 25 years年份 old,
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你們其中可能有人曾經聽過這首歌;這首歌是25年前的老歌,
00:53
and it's David大衛 Byrne拜恩 and Brian布賴恩 Eno伊諾 --
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演唱人是David Byrne 和Brian Eno
00:56
and we did this little animation動畫.
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– 而我們為這首歌製作了動畫。
00:59
And I think that it's maybe interesting有趣, also,
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我覺得這首歌有趣的地方在於
01:02
that it deals交易 with two problematic問題 issues問題,
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它有關於了二個議題
01:05
which哪一個 are rising升起 waters水域 and religion宗教.
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海平面上升以及宗教信仰。
01:26
Song歌曲: Before God destroyed銷毀 the people on the Earth地球,
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在上帝摧毀地球上的人類之前,
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he warned警告 Noah諾亞 to build建立 an Ark方舟.
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它通知諾亞建造了一艘方舟。
01:37
And after Noah諾亞 built內置 his Ark方舟,
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在諾亞造完方舟之後
01:41
I believe he told Noah諾亞 to warn警告 the people
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上帝要諾亞警告人類
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that they must必須 change更改 all their wicked邪惡 ways方法
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改變所有的惡行,
01:51
before he come upon them and destroy破壞 them.
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在上帝降臨毀滅之前。
01:57
And when Noah諾亞 had doneDONE built內置 his Ark方舟,
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諾亞造完方舟之後,
02:01
I understand理解 that somebody began開始 to rend a song歌曲.
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有一首歌開始被人傳唱。
02:10
And the song歌曲 began開始 to move移動 on I understand理解 like this.
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這首歌是這樣被傳唱著
02:23
And when Noah諾亞 had doneDONE built內置 his Ark方舟 ...
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諾亞造完方舟後
02:34
Move移動 on ... In fact事實 ... Concern關心 ...
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繼續前進
02:54
So they get tired, has come dark黑暗 and rain; they get weary厭倦 and tired.
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他們累了;黑暗風雨來襲,他們疲憊不已。
03:04
And then he went and knocked被撞 an old lady淑女 house.
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來到老婦人的家,敲敲門。
03:06
And old lady淑女 ran to the door and say, "Who is it?"
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老婦人問道:“誰啊?”
03:13
Jack插口 say, "Me, Mama-san媽媽-SAN, could we spend the night here?
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Jackson Lee Mama 說:“可以讓我們在此過一夜嗎?”
03:16
Because we’re回覆 far from home, we’re回覆 very tired."
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我們從很遠來,我們已經走得疲累。”
03:24
And the old lady淑女 said, "Oh yes, come on in."
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老婦人說:“當然可以,請進吧。”
03:33
It was come dark黑暗 and rain, will make you weary厭倦 and tired.
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那時天黑落雨,這讓人感到疲憊不已。
03:47
(Applause掌聲)
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(掌聲)
Translated by Ken Hsu
Reviewed by Dennis Lin

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ABOUT THE SPEAKER
Jakob Trollback - Designer
Jakob Trollback is a pioneering designer, whose work in video and motion graphics has helped define the industry -- always pushing the edges of technology and entertainment through design.

Why you should listen

Jakob Trollback is a designer and creative thinker -- and he's also a DJ, which becomes clear when you see the work of his firm, Trollback + Company, distinguished by an almost musical attention to rhythm, form and detail.

As creative director for R/GA in the 1990s, Jakob Trollback was among the earliest group of designers to understand and embrace the importance of digital media, and the effect it would have on culture at large. Working on film titles, TV commercials, interactive displays ... Trollback translated the sea changes in media for advertisers and marketers, as well as Hollywood.

His firm Trollback + Company speciaizes in motion graphics -- those often-overlooked elements that set the tone for film and TV titles, short-form video and TV ad campaigns. Recently, Trollback designed the low-key but perfect titles for Deborah Scranton's Frontline documentary Bad Voodoo's War. They've also designed the video wall at the Frank Gehry-designed IAC building in New York City.

More profile about the speaker
Jakob Trollback | Speaker | TED.com