ABOUT THE SPEAKER
Jakob Trollback - Designer
Jakob Trollback is a pioneering designer, whose work in video and motion graphics has helped define the industry -- always pushing the edges of technology and entertainment through design.

Why you should listen

Jakob Trollback is a designer and creative thinker -- and he's also a DJ, which becomes clear when you see the work of his firm, Trollback + Company, distinguished by an almost musical attention to rhythm, form and detail.

As creative director for R/GA in the 1990s, Jakob Trollback was among the earliest group of designers to understand and embrace the importance of digital media, and the effect it would have on culture at large. Working on film titles, TV commercials, interactive displays ... Trollback translated the sea changes in media for advertisers and marketers, as well as Hollywood.

His firm Trollback + Company speciaizes in motion graphics -- those often-overlooked elements that set the tone for film and TV titles, short-form video and TV ad campaigns. Recently, Trollback designed the low-key but perfect titles for Deborah Scranton's Frontline documentary Bad Voodoo's War. They've also designed the video wall at the Frank Gehry-designed IAC building in New York City.

More profile about the speaker
Jakob Trollback | Speaker | TED.com
TED2007

Jakob Trollback: A new kind of music video

Jakob Trollback iš naujo sukuria muzikinį klipą

Filmed:
536,395 views

Kaip atrodytų muzikiniai klipai, jeigu jie būtų surežisuoti pačios muzikos, tiesiog kaip geros dainos išraiška, o ne filmų kūrėjų koncepcijos? Dizaineris Jakob Trollback dalinasi tokio eksperimento rezultatais.
- Designer
Jakob Trollback is a pioneering designer, whose work in video and motion graphics has helped define the industry -- always pushing the edges of technology and entertainment through design. Full bio

Double-click the English transcript below to play the video.

00:12
I’m workingdirba a lot with motionjudėjimas and animationanimacija,
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Aš labai daug dirbu su judesiais ir animacija
00:16
and alsotaip pat I'm an oldsenas DJDJ and a musicianmuzikantas.
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ir taip pat esu senas DJ'ėjus ir muzikantas.
00:21
So, musicmuzika videosvaizdo įrašai are something that I always foundrasta interestingįdomus,
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Taigi muzikiniai klipai yra tai, kas mane visada domino,
00:26
but they always seematrodo to be so reactivereaktyviosios.
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bet jie visada atrodo tokie nuspėjami.
00:28
So I was thinkingmąstymas, can you removepašalinti us as creatorskūrėjai
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Taigi aš pagalvojau, ar galima mus - kūrėjus - panaikinti
00:35
and try to make the musicmuzika be the voicebalsas
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ir pamėginti muziką padaryti balsu
00:39
and have the animationanimacija followingtoliau it?
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ir leisti animacijai jį sekti.
00:42
So with two designersdizaineriai, TolgaVaida and ChristinaChristina, at my officebiuras, we tookpaėmė a tracksekti --
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Taigi mano biure su dviem dizaineriais, Christina ir Tolga, pasirinkome garso takelį --
00:50
manydaug of you probablytikriausiai know it. It’s about 25 yearsmetai oldsenas,
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dauguma iš Jūsų turbūt jį žinote, jis maždaug 25-erių metų senumo
00:53
and it's DavidDavid ByrneByrne and BrianBrian EnoEno --
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ir jis David Byrne ir Brian Eno --
00:56
and we did this little animationanimacija.
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ir mes sukūrėme šią trumpą animaciją.
00:59
And I think that it's maybe interestingįdomus, alsotaip pat,
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Ir aš manau, kad gal taip pat idomu
01:02
that it dealspasiūlymai with two problematicprobleminis issuesProblemos,
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jog animacija liečia du probleminius klausimus,
01:05
whichkuris are risingkyla watersvandenyse and religionreligija.
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tai kylantis vandens lygis ir religija.
01:26
SongDaina: Before God destroyedsunaikinta the people on the EarthŽemė,
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Prieš Dievui sunaikinant žemės žmones,
01:31
he warnedįspėti NoahNojus to buildstatyti an ArkArka.
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jis įspėjo Nojų, kad jis pastatytų Arką.
01:37
And after NoahNojus builtpastatytas his ArkArka,
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Ir kai Nojus pastatė Arką,
01:41
I believe he told NoahNojus to warnperspėk the people
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aš tikiu, kad jis pasakė Nojui įspėti žmones,
01:47
that they mustprivalo changekeisti all their wickedblogis waysbūdai
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kad jie turi pakeisti savo negandas nešančius įpročius
01:51
before he come uponpo them and destroysunaikinti them.
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kol Jis neatėjo ir jų nesunaikino.
01:57
And when NoahNojus had donepadaryta builtpastatytas his ArkArka,
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Ir kai Nojus baigė statyti savo Arką,
02:01
I understandsuprasti that somebodykažkas beganprasidėjo to renddraskyti a songdaina.
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aš manau, kad kažkas užtraukė dainą.
02:10
And the songdaina beganprasidėjo to movejudėti on I understandsuprasti like this.
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Ir daina pradėjo sklisti, aš suprantu šitaip.
02:23
And when NoahNojus had donepadaryta builtpastatytas his ArkArka ...
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Ir kai Nojus baigė statyti savo Arką...
02:34
MovePerkelti on ... In factfaktas ... ConcernSusirūpinimą ...
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pasklido...
02:54
So they get tiredpavargęs, has come darktamsi and rainlietus; they get wearypavargęs and tiredpavargęs.
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Taigi jie pavargo, atėjo tamsa ir lietus; jie nusikamavo ir pavargo.
03:04
And then he wentnuėjo and knockedišjudintas an oldsenas ladymoteris housenamas.
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Ir tada jis nuėjo ir pasibeldė į senos moteriškės duris.
03:06
And oldsenas ladymoteris ranbėgo to the doordurys and say, "Who is it?"
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Ir sena moteriškė pribėgo prie durų ir paklausė: "Kas ten?"
03:13
JackJack say, "Me, Mama-sanMama ir san, could we spendpraleisti the night here?
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Jackson Lee Mama atsakė: "Ar galime čia praleisti naktį?"
03:16
Because we’revėl fartoli from home, we’revėl very tiredpavargęs."
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"Nes mūsų namai labai toli, mes labai pavargę."
03:24
And the oldsenas ladymoteris said, "Oh yes, come on in."
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Ir sena moteriškė atsakė: "O taip, užeikite."
03:33
It was come darktamsi and rainlietus, will make you wearypavargęs and tiredpavargęs.
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Jau buvo sutemę ir lijo, iškamuos ir išvargins.
03:47
(ApplausePlojimai)
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(Plojimai)
Translated by Monika Ciurli
Reviewed by Laura Bojarskaite

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ABOUT THE SPEAKER
Jakob Trollback - Designer
Jakob Trollback is a pioneering designer, whose work in video and motion graphics has helped define the industry -- always pushing the edges of technology and entertainment through design.

Why you should listen

Jakob Trollback is a designer and creative thinker -- and he's also a DJ, which becomes clear when you see the work of his firm, Trollback + Company, distinguished by an almost musical attention to rhythm, form and detail.

As creative director for R/GA in the 1990s, Jakob Trollback was among the earliest group of designers to understand and embrace the importance of digital media, and the effect it would have on culture at large. Working on film titles, TV commercials, interactive displays ... Trollback translated the sea changes in media for advertisers and marketers, as well as Hollywood.

His firm Trollback + Company speciaizes in motion graphics -- those often-overlooked elements that set the tone for film and TV titles, short-form video and TV ad campaigns. Recently, Trollback designed the low-key but perfect titles for Deborah Scranton's Frontline documentary Bad Voodoo's War. They've also designed the video wall at the Frank Gehry-designed IAC building in New York City.

More profile about the speaker
Jakob Trollback | Speaker | TED.com