ABOUT THE SPEAKER
Jakob Trollback - Designer
Jakob Trollback is a pioneering designer, whose work in video and motion graphics has helped define the industry -- always pushing the edges of technology and entertainment through design.

Why you should listen

Jakob Trollback is a designer and creative thinker -- and he's also a DJ, which becomes clear when you see the work of his firm, Trollback + Company, distinguished by an almost musical attention to rhythm, form and detail.

As creative director for R/GA in the 1990s, Jakob Trollback was among the earliest group of designers to understand and embrace the importance of digital media, and the effect it would have on culture at large. Working on film titles, TV commercials, interactive displays ... Trollback translated the sea changes in media for advertisers and marketers, as well as Hollywood.

His firm Trollback + Company speciaizes in motion graphics -- those often-overlooked elements that set the tone for film and TV titles, short-form video and TV ad campaigns. Recently, Trollback designed the low-key but perfect titles for Deborah Scranton's Frontline documentary Bad Voodoo's War. They've also designed the video wall at the Frank Gehry-designed IAC building in New York City.

More profile about the speaker
Jakob Trollback | Speaker | TED.com
TED2007

Jakob Trollback: A new kind of music video

Jakob Trollback 对音乐电视的新主张

Filmed:
536,395 views

如果一部音乐电视作品不是用来表达导演想传递的一个概念而是纯粹诠释音乐本身，会如何演绎呢？身为设计师的Jakob Trollback 和我们一起来分享他的创作。
- Designer
Jakob Trollback is a pioneering designer, whose work in video and motion graphics has helped define the industry -- always pushing the edges of technology and entertainment through design. Full bio

Double-click the English transcript below to play the video.

00:12
I’m working加工 a lot with motion运动 and animation动画,
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我的工作涉及电影和动画。
00:16
and also也 I'm an old旧 DJDJ and a musician音乐家.
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同时我也是音乐工作者，一个经验丰富的DJ 。
00:21
So, music音乐 videos视频 are something that I always found发现 interesting有趣,
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因此我对音乐电视一直很感兴趣。
00:26
but they always seem似乎 to be so reactive反应.
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但音乐电视作品通常很老套。
00:28
So I was thinking思维, can you remove去掉 us as creators创作者
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所以也许音乐电视想选择由音乐本身来自主创作。
00:35
and try to make the music音乐 be the voice语音
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我尝试着给音乐话语权
00:39
and have the animation动画 following以下 it?
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并配上动画
00:42
So with two designers设计师, Tolga托加 and Christina克里斯蒂娜, at my office办公室, we took拿 a track跟踪 --
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我和另外两名设计师Christina以及Tolga在我的工作室里对一首歌进行了制作--
00:50
many许多 of you probably大概 know it. It’s about 25 years年份 old旧,
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你们当中也许很多人听过这首歌；这是首25年前的老歌，
00:53
and it's David大卫 Byrne拜恩 and Brian布赖恩 Eno伊诺 --
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是由David Byrne 和 Brian Eno 演唱的--
00:56
and we did this little animation动画.
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我们为它制作了动画。
00:59
And I think that it's maybe interesting有趣, also也,
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另外我认为这首歌有趣的地方在于
01:02
that it deals交易 with two problematic问题 issues问题,
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它谈到了两个问题--
01:05
which哪一个 are rising升起 waters水域 and religion宗教.
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上升的海平面和宗教。
01:26
Song歌曲: Before God destroyed销毁 the people on the Earth地球,
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（歌词：）上帝毁灭地球上的人类之前，
01:31
he warned警告 Noah诺亚 to build建立 an Ark方舟.
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预先通知 Noah（诺亚）造一艘方舟。
01:37
And after Noah诺亚 built内置 his Ark方舟,
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Noah 造完方舟之后
01:41
I believe he told Noah诺亚 to warn警告 the people
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我相信上帝让 Noah 警告人类
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that they must必须 change更改 all their其 wicked邪恶 ways方法
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警告人类必须改变所有不道德的行为
01:51
before he come upon上 them and destroy破坏 them.
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时限是在上帝降临人间来毁灭人类之前。
01:57
And when Noah诺亚 had doneDONE built内置 his Ark方舟,
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Noah 建完方舟后，
02:01
I understand理解 that somebody谁 began开始 to rend裂 a song歌曲.
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我知道有一首歌在被人传唱。
02:10
And the song歌曲 began开始 to move移动 on I understand理解 like this.
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我知到这首歌一直在被人传唱。
02:23
And when Noah诺亚 had doneDONE built内置 his Ark方舟 ...
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Noah 建完方舟后...
02:34
Move移动 on ... In fact事实 ... Concern关心 ...
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继续行进...
02:54
So they get tired累, has come dark黑暗 and rain雨; they get weary厌倦 and tired累.
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他们很累，天黑了还下着雨；他们感到疲倦。
03:04
And then he went去 and knocked被撞 an old旧 lady淑女 house屋.
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来到了一个老妇人的家，敲了敲门。
03:06
And old旧 lady淑女 ran跑 to the door门 and say, "Who is it?"
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老妇人问：“是谁啊？”
03:13
Jack插口 say, "Me, Mama-san妈妈-SAN, could we spend花 the night here?
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Jackson Lee Mama 说：“我们能在这借宿一夜吗？”
03:16
Because we’re回覆 far远 from home, we’re回覆 very tired累."
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“我们的家很远，现在我们累得走不动了。”
03:24
And the old旧 lady淑女 said, "Oh yes, come on in."
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老妇人说：“可以，进来吧。”
03:33
It was come dark黑暗 and rain雨, will make you weary厌倦 and tired累.
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天黑了还下着雨，你会被雨淋而且很疲惫。
03:47
(Applause掌声)
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（掌声）
Translated by han congmei
Reviewed by 乔 安娜

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ABOUT THE SPEAKER
Jakob Trollback - Designer
Jakob Trollback is a pioneering designer, whose work in video and motion graphics has helped define the industry -- always pushing the edges of technology and entertainment through design.

Why you should listen

Jakob Trollback is a designer and creative thinker -- and he's also a DJ, which becomes clear when you see the work of his firm, Trollback + Company, distinguished by an almost musical attention to rhythm, form and detail.

As creative director for R/GA in the 1990s, Jakob Trollback was among the earliest group of designers to understand and embrace the importance of digital media, and the effect it would have on culture at large. Working on film titles, TV commercials, interactive displays ... Trollback translated the sea changes in media for advertisers and marketers, as well as Hollywood.

His firm Trollback + Company speciaizes in motion graphics -- those often-overlooked elements that set the tone for film and TV titles, short-form video and TV ad campaigns. Recently, Trollback designed the low-key but perfect titles for Deborah Scranton's Frontline documentary Bad Voodoo's War. They've also designed the video wall at the Frank Gehry-designed IAC building in New York City.

More profile about the speaker
Jakob Trollback | Speaker | TED.com
THE ORIGINAL VIDEO ON TED.COM