The Way We Work
Nicaila Matthews Okome: This is the side hustle revolution
Nicaila Matthews Okome: Inilah revolusi kerja sampingan
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Generasi dahulu bekerja di perusahaan dan tetap di sana bertahun-tahun. Tapi sekarang, kita jarang menetap pada pekerjaan yang sama (fokus pada jenjang karir yang linear) dan kita tidak bergantung pada pendapatan tunggal. Ada banyak perangkat dan sumber daya di luar sana untuk kita gunakan dalam bisnis kita sendiri. Kebanyakan dari kita punya semangat kewirausahaan -- walau hanya pekerjaan tradisional. Podcaster dan marketer Nicaila Matthews Okome membantu menelaah yang kini terjadi.
Nicaila Matthews Okome - Podcaster, marketer
Nicaila Matthews Okome is the creator and host of "Side Hustle Pro," the first and only podcast to spotlight bold, black women entrepreneurs who have scaled from side hustle to profitable business. Full bio
Nicaila Matthews Okome is the creator and host of "Side Hustle Pro," the first and only podcast to spotlight bold, black women entrepreneurs who have scaled from side hustle to profitable business. Full bio
Double-click the English transcript below to play the video.
00:00
I can't think of anyone
who just has one interest in life,
who just has one interest in life,
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Saya tidak bisa membayangkan,
orang hanya punya satu hobi,
orang hanya punya satu hobi,
00:03
and that's all they want to do
for the rest of their life.
for the rest of their life.
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hanya itu yang ia lakukan
sepanjang hayat.
sepanjang hayat.
00:05
[The Way We Work]
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[Bagaimana Kita Bekerja]
00:09
Around 15 percent of American workers
don't have traditional full-time jobs.
don't have traditional full-time jobs.
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Sekitar 15% pekerja Amerika
tidak bekerja penuh waktu
tidak bekerja penuh waktu
00:14
They're half-time, part-time,
contract workers or temps.
contract workers or temps.
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Mereka pekerja paruh waktu,
kontrak, atau temporal.
kontrak, atau temporal.
00:17
The term "side hustle"
just seems to fit with this ethos
just seems to fit with this ethos
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Istilah "kerja sampingan"
tampaknya cocok dengan etos ini
tampaknya cocok dengan etos ini
00:21
where people are putting together
a few different things to make a living.
a few different things to make a living.
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di mana orang menyampur banyak hal
yang berbeda untuk mencari uang.
yang berbeda untuk mencari uang.
00:24
The word "side hustle" has its roots
in popular African American newspapers.
in popular African American newspapers.
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Istilah "kerja sampingan" bersumber
dari koran Afrika-Amerika yang terkenal.
dari koran Afrika-Amerika yang terkenal.
00:29
In the 1920s, these papers
used the word "hustle"
used the word "hustle"
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Tahun 1920-an,
koran sering menyebut istilah itu
koran sering menyebut istilah itu
00:32
to refer to some kind of scam.
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dimaksudkan untuk jenis penipuan.
00:34
By the 1950s, they were
using "side hustle"
using "side hustle"
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Tahun 1950-an, koran menyebut kata itu
00:37
to refer to legitimate work, too.
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dimaksudkan untuk pekerjaan tetap, juga.
00:39
A side hustle is a little different
than a second job.
than a second job.
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"Kerja sampingan" berbeda
dengan pekerjaan kedua.
dengan pekerjaan kedua.
00:42
A second job is about necessity.
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Pekerjaan kedua itu kebutuhan.
00:44
While a side hustle can certainly
bring in extra income,
bring in extra income,
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Sementara dari kerja sampingan
diperoleh pendapatan ekstra,
diperoleh pendapatan ekstra,
00:47
it's a little more aspirational.
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dan sedikit aspirasional.
00:48
Side hustle captures a certain kind
of scrappy, entrepreneurial spirit.
of scrappy, entrepreneurial spirit.
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Kerja sampingan butuh
semangat kewirausahaan yang membara.
semangat kewirausahaan yang membara.
00:52
I've interviewed more than
100 women of color
100 women of color
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Saya mewawancarai
lebih dari 100 wanita kulit berwarna
lebih dari 100 wanita kulit berwarna
00:55
on Side Hustle Pro
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di Side Hustle Pro
00:56
who started successful side hustles.
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yang sukses dengan kerja sampingan.
00:58
Nailah Ellis-Brown started
Ellis Island Tea out of her trunk.
Ellis Island Tea out of her trunk.
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Nailah Ellis-Brown membuka
Ellis Island Tea di bagasinya.
Ellis Island Tea di bagasinya.
01:01
Arsha Jones started her famous
Capital City Co Mambo Sauce
Capital City Co Mambo Sauce
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Arsha Jones memulai Capital City
Co Mambo Sauce nya yang terkenal
Co Mambo Sauce nya yang terkenal
01:05
with one product and a PayPal link.
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dengan satu produk dan link Paypal.
01:07
All these women are running side hustles.
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Semua wanita ini punya kerja sampingan.
01:09
What exactly does this tell us?
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Apa yang bisa dipelajari?
01:11
First, that people are seeing opportunity
within their communities.
within their communities.
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Satu, orang itu melihat
kesempatan dalam komunitasnya.
kesempatan dalam komunitasnya.
01:15
The goal here isn't necessarily
to be the next Coca-Cola or Google.
to be the next Coca-Cola or Google.
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Tujuan utamanya bukan untuk jadi
penerus Coca-Cola atau Google.
penerus Coca-Cola atau Google.
01:19
Scale is great, but there's also beauty
in a successful business
in a successful business
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Ukuran memang penting, tapi keindahan pun
ada di bisnis yang sukses
ada di bisnis yang sukses
01:23
that's built for a specific audience.
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untuk dibagikan ke orang tertentu.
01:25
Second, people are increasingly interested
in being their own boss.
in being their own boss.
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Dua, orang semakin tertarik
untuk menjadi bos bisnisnya sendiri.
untuk menjadi bos bisnisnya sendiri.
01:29
Being your own boss takes discipline.
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Menjadi bos butuh kedisiplinan.
01:31
Self-made millionaires tend to have
one big trait in common:
one big trait in common:
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Jutawan dari bisnisnya sendiri
cenderung punya karakter kuat yang sama:
cenderung punya karakter kuat yang sama:
01:35
they make decisions,
hold themselves accountable
hold themselves accountable
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membuat keputusan, bertanggung jawab,
01:37
and push through
in the face of challenges.
in the face of challenges.
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dan menghadapi tantangan.
01:40
A side hustle is a great way
to try out being your own boss
to try out being your own boss
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Kerja sampingan bisa jadi cara
untuk mencoba menjadi bos
untuk mencoba menjadi bos
01:44
and see if you have those skills
before fully stepping out on your own.
before fully stepping out on your own.
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dan memastikan Anda punya
keterampilan untuk menjadi bos sungguhan.
keterampilan untuk menjadi bos sungguhan.
01:47
Third, people are multipassionate.
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Tiga, orang punya banyak kegemaran.
01:50
I want to stress that not every
side hustle is started
side hustle is started
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Saya tegaskan bahwa tidak semua orang
memulai kerja sampingan
memulai kerja sampingan
01:53
because someone hates their job.
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karena membenci pekerjaan tetap.
01:55
Many are started simply
because people are interested
because people are interested
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Banyak yang disebabkan oleh ketertarikan
01:58
in lots of different things.
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pada banyak hal.
01:59
Lisa Price, who started a hair
and beauty company, Carol's Daughter,
and beauty company, Carol's Daughter,
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Lisa Price, yang memulai
bisnis salonnya, Carol's Daughter,
bisnis salonnya, Carol's Daughter,
02:03
was working in television production
when she started side-hustling.
when she started side-hustling.
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bekerja di produksi TV
saat memulai bisnisnya.
saat memulai bisnisnya.
02:06
She says she actually loved her job.
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Katanya, dia suka pekerjaannya.
02:08
It was the fact that she came home
every day feeling good
every day feeling good
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Buktinya dia bahagia setiap kali pulang
02:11
that led her to start experimenting
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dan mulai bereksperimen
02:13
with making fragrances
and hair oils in her kitchen.
and hair oils in her kitchen.
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dengan membuat parfum
dan minyak rambut di dapur.
dan minyak rambut di dapur.
02:16
We're always being taught
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Kita selalu diajari
02:17
that we're supposed to know
what we want to do when we grow up.
what we want to do when we grow up.
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untuk tahu apa yang ingin
kita lakukan saat dewasa.
kita lakukan saat dewasa.
02:20
But when you're multipassionate,
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Tapi jika punya
banyak kegemaran,
banyak kegemaran,
02:21
you want to dip and dabble
in those different things.
in those different things.
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Anda ingin turun dan mencoba
banyak hal yang berbeda
banyak hal yang berbeda
02:24
It doesn't mean that you're not
committed to your job,
committed to your job,
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Bukan berarti Anda tidak berkomitmen
pada pekerjaan Anda,
pada pekerjaan Anda,
02:27
it just means that you have
other outlets that bring you joy.
other outlets that bring you joy.
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tapi Anda punya hal lain
yang Anda suka.
yang Anda suka.
02:30
And that brings me to the final thing
the side hustle revolution shows us:
the side hustle revolution shows us:
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Dan itulah yang membawa saya pada
kesimpulan dari revolusi kerja sampingan:
kesimpulan dari revolusi kerja sampingan:
02:34
people want to make a bet on themselves.
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orang ingin bertaruh
dengan dirinya sendiri.
dengan dirinya sendiri.
02:37
Side hustles are appealing
because it's easier to take that chance
because it's easier to take that chance
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Kerja sampingan itu menarik
karena kesempatan mudah didapat
karena kesempatan mudah didapat
02:40
when you have some kind
of income coming in.
of income coming in.
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saat Anda memperoleh beragam pendapatan.
02:42
Even if a side hustle doesn't take off,
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Bahkan jika kerja sampingan
tidak berhasil,
tidak berhasil,
02:45
it's still an investment in yourself.
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itu bisa jadi investasi Anda sendiri.
02:46
Forty-one percent of millennials
who have a side hustle
who have a side hustle
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41% milenial yang punya kerja sampingan
02:50
say they've shared this information
with their employers.
with their employers.
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berkata mereka memberitahu
bos mereka.
bos mereka.
02:52
They're not worried about
their managers reacting negatively.
their managers reacting negatively.
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Mereka tidak khawatir
tentang reaksi negatif manajer,
tentang reaksi negatif manajer,
02:55
They recognize all the learning and growth
that comes with running a side hustle.
that comes with running a side hustle.
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dan sadar akan pelajaran dan perkembangan
yang didapat dari kerja sampingan.
yang didapat dari kerja sampingan.
03:00
Everyone is looking to feel fulfilled.
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Semua orang ingin
kebutuhannya terpenuhi.
kebutuhannya terpenuhi.
03:02
Thirty-eight percent of baby boomers feel
some kind of regret about their career.
some kind of regret about their career.
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38% generasi baby boomers
menyesali karir mereka.
menyesali karir mereka.
03:06
No one wants that.
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Tiada yang ingin begitu.
03:07
The truth is that there are
many different ways to find happiness
many different ways to find happiness
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Sebenarnya ada beragam cara
untuk menemukan kebahagian
untuk menemukan kebahagian
03:10
through what we do.
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dari yang kita lakukan.
03:11
Side hustles are about embracing that hope
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Kerja sampingan
ada untuk mencapai itu
ada untuk mencapai itu
03:13
that we can be the ones
making the decisions
making the decisions
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bahwa kita bisa membuat keputusan sendiri
03:16
in how we spend our work lives.
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tentang bagaimana kita
menjalani hidup kita.
menjalani hidup kita.
ABOUT THE SPEAKER
Nicaila Matthews Okome - Podcaster, marketerNicaila Matthews Okome is the creator and host of "Side Hustle Pro," the first and only podcast to spotlight bold, black women entrepreneurs who have scaled from side hustle to profitable business.
Why you should listen
Launched in 2016, Nicaila Matthews Okome's podcast Side Hustle Pro has been named "the perfect entrepreneurship podcast" by Mashable, amassing more than one million downloads and a loyal social media following of more than 50,000 aspiring entrepreneurs.
Matthews Okome is also the Founder of Side Hustle Pro, LLC, a podcasting and marketing agency that shines a light on untold narratives. She works intensively with emerging podcasters to create and launch their own podcasts, grow their influence through targeted social media marketing, and build a profitable business.
Born in Jamaica and raised in the Bronx, Matthews Okome is an alumna of the University of Pennsylvania (BA) and the University of Michigan (MBA). Her professional experience spans digital marketing, ad sales and social media strategy for NPR, Google, MTV Networks and more.
Nicaila Matthews Okome | Speaker | TED.com