ABOUT THE SPEAKER
Nicaila Matthews Okome - Podcaster, marketer
Nicaila Matthews Okome is the creator and host of "Side Hustle Pro," the first and only podcast to spotlight bold, black women entrepreneurs who have scaled from side hustle to profitable business.

Why you should listen

Launched in 2016, Nicaila Matthews Okome's podcast Side Hustle Pro has been named "the perfect entrepreneurship podcast" by Mashable, amassing more than one million downloads and a loyal social media following of more than 50,000 aspiring entrepreneurs.

Matthews Okome is also the Founder of Side Hustle Pro, LLC, a podcasting and marketing agency that shines a light on untold narratives. She works intensively with emerging podcasters to create and launch their own podcasts, grow their influence through targeted social media marketing, and build a profitable business.

Born in Jamaica and raised in the Bronx, Matthews Okome is an alumna of the University of Pennsylvania (BA) and the University of Michigan (MBA). Her professional experience spans digital marketing, ad sales and social media strategy for NPR, Google, MTV Networks and more.

More profile about the speaker
Nicaila Matthews Okome | Speaker | TED.com
The Way We Work

Nicaila Matthews Okome: This is the side hustle revolution

尼凯拉·马修斯·奥克米: 这就是副业革命

Filmed:
1,363,047 views

过去的几代人,一份工作一干就是几十年。但今天,我们很少会只干一份工作(更不用说同样的职业道路),我们也不依赖于单一收入来源。我们有工具和资源去做自己的事情,并且越来越多的人是带着创业精神去做的——哪怕只是主业的补充。播客和营销人尼凯拉·马修斯·奥克米带我们了解副业这件事。
- Podcaster, marketer
Nicaila Matthews Okome is the creator and host of "Side Hustle Pro," the first and only podcast to spotlight bold, black women entrepreneurs who have scaled from side hustle to profitable business. Full bio

Double-click the English transcript below to play the video.

00:00
I can't think of anyone任何人
who just has one interest利益 in life,
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我想像不到,有谁只有一种爱好,
00:03
and that's all they want to do
for the rest休息 of their life.
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并且余生都不会变。
00:05
[The Way We Work]
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[我们的工作方式]
00:09
Around 15 percent百分 of American美国 workers工人
don't have traditional传统 full-time全职 jobs工作.
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大约15%的美国劳动者,
没有传统的全职工作。
他们做兼职,或者是合同工
或临时工。
00:14
They're half-time中场休息, part-time兼职,
contract合同 workers工人 or temps临时工.
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00:17
The term术语 "side hustle喧嚣"
just seems似乎 to fit适合 with this ethos社会思潮
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“副业”这个词,正好来描述这种
00:21
where people are putting together一起
a few少数 different不同 things to make a living活的.
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靠不同的方式来谋生的这种现象。
00:24
The word "side hustle喧嚣" has its roots
in popular流行 African非洲人 American美国 newspapers报纸.
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副业这个词起源于流行的
非裔美国人报纸。
00:29
In the 1920s, these papers文件
used the word "hustle喧嚣"
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1920年代,这些报纸用“hustle”这个词
00:32
to refer参考 to some kind of scam诈骗.
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来指某些骗局。
00:34
By the 1950s, they were
using运用 "side hustle喧嚣"
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而到了1950年代,
他们也开始用“side hustle”
00:37
to refer参考 to legitimate合法 work, too.
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来指代合法的工作。
00:39
A side hustle喧嚣 is a little different不同
than a second第二 job工作.
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“副业”跟“第二职业”有所不同。
00:42
A second第二 job工作 is about necessity必要性.
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“第二职业”往往是必需的。
00:44
While a side hustle喧嚣 can certainly当然
bring带来 in extra额外 income收入,
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“副业”当然也可以带来额外收入,
00:47
it's a little more aspirational抱负.
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但它更令人向往。
00:48
Side hustle喧嚣 captures捕获 a certain某些 kind
of scrappy斗志旺盛, entrepreneurial创业 spirit精神.
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副业更有一种蓬勃向上的创业精神。
00:52
I've interviewed采访 more than
100 women妇女 of color颜色
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我在副业频道采访过100位
00:55
on Side Hustle喧嚣 Pro
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有色女性
00:56
who started开始 successful成功 side hustles催促.
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她们的副业都搞得有声有色。
00:58
Nailah奈拉 Ellis-Brown埃利斯-布朗 started开始
Ellis埃利斯 Island Tea out of her trunk树干.
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奈拉·埃利斯·布朗从后备箱
开始了她的“埃利斯岛茶”生意。
01:01
Arsha阿尔沙 Jones琼斯 started开始 her famous著名
Capital首都 City Co有限公司 Mambo曼波 Sauce
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阿莎·琼斯的“首都科曼波酱”,
01:05
with one product产品 and a PayPal贝宝 link链接.
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最开始只有一款产品
和一个PayPal链接。
01:07
All these women妇女 are running赛跑 side hustles催促.
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这些女性都在从事副业。
01:09
What exactly究竟 does this tell us?
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这到底告诉了我们什么?
01:11
First, that people are seeing眼看 opportunity机会
within their communities社区.
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首先,人们从自己身边发现了机会。
01:15
The goal目标 here isn't necessarily一定
to be the next下一个 Coca-Cola可口可乐 or Google谷歌.
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他们并没有想成为下一个
可口可乐或者谷歌。
01:19
Scale规模 is great, but there's also beauty美女
in a successful成功 business商业
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大公司很棒,
但只服务特定人群的小生意
01:23
that's built内置 for a specific具体 audience听众.
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同样也很不错。
01:25
Second第二, people are increasingly日益 interested有兴趣
in being存在 their own拥有 boss老板.
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第二,人们对自己当老板
越来越有兴趣。
01:29
Being存在 your own拥有 boss老板 takes discipline学科.
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做自己的老板需要自律。
01:31
Self-made自制的 millionaires百万富翁 tend趋向 to have
one big trait特征 in common共同:
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白手起家的百万富翁们
往往有一个很大的共同点:
01:35
they make decisions决定,
hold保持 themselves他们自己 accountable问责
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他们做决定,对自己负责,
01:37
and push through通过
in the face面对 of challenges挑战.
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面对挑战时勇敢前行。
01:40
A side hustle喧嚣 is a great way
to try out being存在 your own拥有 boss老板
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副业是一种很好的检验方法,
在你真正自己创业之前,
01:44
and see if you have those skills技能
before fully充分 stepping步进 out on your own拥有.
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看看自己是不是当老板的料。
01:47
Third第三, people are multipassionate多激情.
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第三,人们对很多事情充满激情。
01:50
I want to stress强调 that not every一切
side hustle喧嚣 is started开始
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我想强调的是,人们开始副业
01:53
because someone有人 hates their job工作.
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并非都因为讨厌现在的工作。
01:55
Many许多 are started开始 simply只是
because people are interested有兴趣
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很多人开始副业只是因为
01:58
in lots of different不同 things.
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对不同的东西感兴趣。
01:59
Lisa丽莎 Price价钱, who started开始 a hair头发
and beauty美女 company公司, Carol's卡罗尔的 Daughter女儿,
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丽莎·普莱斯,她创办了一家
美容美发公司,叫“卡罗尔的女儿”,
02:03
was working加工 in television电视 production生产
when she started开始 side-hustling侧翻.
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她开始这份副业,是她还在
电视制作公司工作的时候。
02:06
She says she actually其实 loved喜爱 her job工作.
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她说,她其实很爱她的工作。
02:08
It was the fact事实 that she came来了 home
every一切 day feeling感觉 good
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就是因为每天回家,心情很不错
02:11
that led her to start开始 experimenting试验
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才会想着开始尝试
02:13
with making制造 fragrances香水
and hair头发 oils in her kitchen厨房.
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在自家厨房制作香水和发油。
02:16
We're always being存在 taught
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我们总是被教导
02:17
that we're supposed应该 to know
what we want to do when we grow增长 up.
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长大后应该知道自己想做什么。
但当你对很多事情都有激情的时候,
02:20
But when you're multipassionate多激情,
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就会想每件都尝试一下。
02:21
you want to dip and dabble玩水
in those different不同 things.
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这并不是说你对工作不尽心,
02:24
It doesn't mean that you're not
committed提交 to your job工作,
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02:27
it just means手段 that you have
other outlets网点 that bring带来 you joy喜悦.
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只不过生活中还有其他方式
能给自己带来快乐。
02:30
And that brings带来 me to the final最后 thing
the side hustle喧嚣 revolution革命 shows节目 us:
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这就是副业革命告诉我们的
最后一件事:
02:34
people want to make a bet赌注 on themselves他们自己.
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人们想把赌注押在自己身上。
02:37
Side hustles催促 are appealing吸引人的
because it's easier更轻松 to take that chance机会
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副业很有吸引力,
因为通过它你能赚到钱,
02:40
when you have some kind
of income收入 coming未来 in.
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就更容易让你抓住机会。
02:42
Even if a side hustle喧嚣 doesn't take off,
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即便副业不能起飞,
02:45
it's still an investment投资 in yourself你自己.
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它仍然是对自己的投资。
02:46
Forty-one41岁 percent百分 of millennials千禧
who have a side hustle喧嚣
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41%有副业的千禧一代说,
02:50
say they've他们已经 shared共享 this information信息
with their employers雇主.
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他们的雇主知道自己有副业。
02:52
They're not worried担心 about
their managers经理 reacting反应 negatively.
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他们不担心上司觉得这不好。
02:55
They recognize认识 all the learning学习 and growth发展
that comes with running赛跑 a side hustle喧嚣.
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他们认识到副业
能带来学习和成长。
03:00
Everyone大家 is looking to feel fulfilled完成.
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每个人都希望得到满足。
03:02
Thirty-eight三八 percent百分 of baby宝宝 boomers feel
some kind of regret后悔 about their career事业.
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在婴儿潮一代中,有38%的人
对自己的职业生涯感到某种遗憾。
03:06
No one wants that.
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没人想要这样。
实际上,我们有很多不同的方法
03:07
The truth真相 is that there are
many许多 different不同 ways方法 to find happiness幸福
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从工作中找到乐趣。
03:10
through通过 what we do.
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副业给了我们这样一种希望:
03:11
Side hustles催促 are about embracing拥抱 that hope希望
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03:13
that we can be the ones那些
making制造 the decisions决定
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我们的工作,
03:16
in how we spend our work lives生活.
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我们说了算。
Translated by jacks jun
Reviewed by Alvin Lee

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ABOUT THE SPEAKER
Nicaila Matthews Okome - Podcaster, marketer
Nicaila Matthews Okome is the creator and host of "Side Hustle Pro," the first and only podcast to spotlight bold, black women entrepreneurs who have scaled from side hustle to profitable business.

Why you should listen

Launched in 2016, Nicaila Matthews Okome's podcast Side Hustle Pro has been named "the perfect entrepreneurship podcast" by Mashable, amassing more than one million downloads and a loyal social media following of more than 50,000 aspiring entrepreneurs.

Matthews Okome is also the Founder of Side Hustle Pro, LLC, a podcasting and marketing agency that shines a light on untold narratives. She works intensively with emerging podcasters to create and launch their own podcasts, grow their influence through targeted social media marketing, and build a profitable business.

Born in Jamaica and raised in the Bronx, Matthews Okome is an alumna of the University of Pennsylvania (BA) and the University of Michigan (MBA). Her professional experience spans digital marketing, ad sales and social media strategy for NPR, Google, MTV Networks and more.

More profile about the speaker
Nicaila Matthews Okome | Speaker | TED.com