ABOUT THE SPEAKER
Nicaila Matthews Okome - Podcaster, marketer
Nicaila Matthews Okome is the creator and host of "Side Hustle Pro," the first and only podcast to spotlight bold, black women entrepreneurs who have scaled from side hustle to profitable business.

Why you should listen

Launched in 2016, Nicaila Matthews Okome's podcast Side Hustle Pro has been named "the perfect entrepreneurship podcast" by Mashable, amassing more than one million downloads and a loyal social media following of more than 50,000 aspiring entrepreneurs.

Matthews Okome is also the Founder of Side Hustle Pro, LLC, a podcasting and marketing agency that shines a light on untold narratives. She works intensively with emerging podcasters to create and launch their own podcasts, grow their influence through targeted social media marketing, and build a profitable business.

Born in Jamaica and raised in the Bronx, Matthews Okome is an alumna of the University of Pennsylvania (BA) and the University of Michigan (MBA). Her professional experience spans digital marketing, ad sales and social media strategy for NPR, Google, MTV Networks and more.

More profile about the speaker
Nicaila Matthews Okome | Speaker | TED.com
The Way We Work

Nicaila Matthews Okome: This is the side hustle revolution

Nikejla Metjuz Okom (Nicaila Matthews Okome): Revolucija „poslova sa strane“

Filmed:
1,363,047 views

Prošle generacije su pronalazile zaposlenje i onda ostajale u firmi decenijama. Ali danas retko ostajemo na istom poslu (a kamoli u istoj karijeri) i ne oslanjamo se na jedan izvor zarade. Postoje alati i resursi da se bavimo svojim poslom, a sve više nas ide u preduzetničke vode, čak i ako je to pored tradicionalnog posla. Autorka podkasta i oglašivač, Nikejla Metjuz Okom, pomaže u ispitivanju ove scene.
- Podcaster, marketer
Nicaila Matthews Okome is the creator and host of "Side Hustle Pro," the first and only podcast to spotlight bold, black women entrepreneurs who have scaled from side hustle to profitable business. Full bio

Double-click the English transcript below to play the video.

00:00
I can't think of anyoneбило ко
who just has one interestинтерес in life,
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Ne znam nikoga ko ima
samo jedno interesovanje u životu,
00:03
and that's all they want to do
for the restодмор of theirњихова life.
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i samo time želi da se bavi
do kraja svog života.
00:05
[The Way We Work]
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[Način na koji radimo]
00:09
Around 15 percentпроценат of AmericanAmerikanac workersрадници
don't have traditionalтрадиционални full-timeпуно време jobsпосао.
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Oko 15 procenata zaposlenih u Americi
nema tradicionalne poslove.
00:14
They're half-timepoluvreme, part-timeскраћено време,
contractуговор workersрадници or tempsTemps.
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Rade pola radnog vremena, na određeno,
honorarno ili privremeno.
00:17
The termтермина "sideстрана hustleенергичност"
just seemsИзгледа to fitфит with this ethosetos
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Termin „posao sa strane“
odgovara ovom etosu
00:21
where people are puttingстављање togetherзаједно
a fewнеколико differentразличит things to make a livingживи.
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gde ljudi rade nekoliko stvari
da bi zaradili za život.
00:24
The wordреч "sideстрана hustleенергичност" has its rootsкорени
in popularпопуларно AfricanAfrički AmericanAmerikanac newspapersновине.
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Reč „posao sa strane“ ima korene
u popularnim afroameričkim novinama.
00:29
In the 1920s, these papersновине
used the wordреч "hustleенергичност"
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U 1920-im, te novine
su koristile reč „sa strane“
00:32
to referодносити се to some kindкинд of scamprevara.
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da označe nekakvu prevaru.
00:34
By the 1950s, they were
usingКористећи "sideстрана hustleенергичност"
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Do pedesetih godina,
koristile su „posao sa strane“
00:37
to referодносити се to legitimateлегитимно work, too.
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da označe legitiman posao.
00:39
A sideстрана hustleенергичност is a little differentразличит
than a secondдруго jobпосао.
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Posao sa strane je malo drugačiji
od drugog posla.
00:42
A secondдруго jobпосао is about necessitypotreba.
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Drugi posao je potreba.
00:44
While a sideстрана hustleенергичност can certainlyсигурно
bringдовести in extraекстра incomeприход,
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Iako posao sa strane može
takođe doneti dodatnu zaradu,
00:47
it's a little more aspirationalpotakne.
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on se radi iz strasti.
00:48
SideStrani hustleенергичност capturesснима a certainизвестан kindкинд
of scrappyborbena, entrepreneurialpreduzetničke spiritдух.
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On označava onaj snalažljivi
preduzetnički duh.
00:52
I've interviewedинтервјуисано more than
100 womenЖене of colorбоја
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Intervjuisala sam
više od 100 obojenih žena
00:55
on SideStrani HustleTraje ProPro
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za Side Hustle Pro,
00:56
who startedпочела successfulуспјешно sideстрана hustlesigra bilijar.
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žena koje su osnovale
uspešne poslove sa strane.
00:58
NailahNailah Ellis-BrownElis-Smeđi startedпочела
EllisElis IslandOstrvo TeaČaj out of her trunkтрунк.
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Naila Elis-Braun je osnovala
Elis Island Tea iz prtljažnika.
01:01
ArshaArsha JonesJones startedпочела her famousпознат
CapitalKapital CityGrad CoCo MamboMambo SauceSos
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Arša Džons je osnovala
svoj čuveni sos Capital City Co Mambo
01:05
with one productпроизвод and a PayPalPayPal linkлинк.
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sa jednim proizvodom i linkom za PayPal.
01:07
All these womenЖене are runningтрчање sideстрана hustlesigra bilijar.
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Sve ove žene vode poslove sa strane.
01:09
What exactlyбаш тако does this tell us?
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Šta nam tačno ovo govori?
01:11
First, that people are seeingвиди opportunityприлика
withinу склопу theirњихова communitiesзаједнице.
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Prvo, da ljudi vide priliku
u svojim zajednicama.
01:15
The goalЦиљ here isn't necessarilyнужно
to be the nextследећи Coca-ColaKoka-kola or GoogleGoogle.
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Ovde cilj nije obavezno
da budete sledeća Kola kola ili Gugl.
01:19
ScaleSkala is great, but there's alsoтакође beautyлепота
in a successfulуспјешно businessбизнис
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Veličina je dobra, ali ima lepote
u uspešnom poslu
01:23
that's builtизграђен for a specificспецифични audienceпублика.
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koji je nastao za određenu publiku.
01:25
SecondDrugi, people are increasinglyсве више interestedзаинтересован
in beingбиће theirњихова ownвластити bossшеф.
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Drugo, ljudi su sve više zainteresovani
da budu sami svoj šef.
01:29
BeingBiti your ownвластити bossшеф takes disciplineдисциплина.
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To zahteva disciplinu.
01:31
Self-madeSamonapravljena millionairesmilioneri tendтенденција to have
one bigвелики traitosobina in commonзаједнички:
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Samoostvareni milioneri
imaju jednu zajedničku stvar:
01:35
they make decisionsОдлуке,
holdдржати themselvesсами accountableодговорни
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donose odluke, sami su odgovorni,
01:37
and pushпусх throughкроз
in the faceлице of challengesизазове.
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i guraju napred
kad su suočeni sa izazovima.
01:40
A sideстрана hustleенергичност is a great way
to try out beingбиће your ownвластити bossшеф
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Posao sa strane je odličan način
da isprobate da budete svoj šef
01:44
and see if you have those skillsвештине
before fullyпотпуно steppingkorak po korak out on your ownвластити.
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i vidite da li imate te veštine
pre nego što potpuno pređete na to.
01:47
ThirdTreći, people are multipassionatevišedassijalni.
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Treće, ljudi imaju mnogo strasti.
01:50
I want to stressстрес that not everyсваки
sideстрана hustleенергичност is startedпочела
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Želim da naglasim da nije
svaki posao sa strane nastao
01:53
because someoneнеко hatesмрзи theirњихова jobпосао.
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zato što neko mrzi svoj posao.
01:55
ManyMnogi are startedпочела simplyједноставно
because people are interestedзаинтересован
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Mnogi su nastali jednostavno
zato što ljude zanima
01:58
in lots of differentразличит things.
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mnogo raznih stvari.
01:59
LisaLisa PriceCena, who startedпочела a hairкоса
and beautyлепота companyкомпанија, Carol'sCarol je DaughterĆerka,
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Lisa Prajs, koja je osnovala
kozmetičku kompaniju Carol's Daughter,
02:03
was workingрад in televisionтелевизија productionпроизводња
when she startedпочела side-hustlinguporedo.
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radila je u televizijskoj produkciji
kada je počela da radi sa strane.
02:06
She saysкаже she actuallyзаправо lovedвољен her jobпосао.
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Kaže da je stvarno volela svoj posao.
02:08
It was the factчињеница that she cameДошао home
everyсваки day feelingОсећај good
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Svakog dana se kući vraćala
osećajući se dobro
02:11
that led her to startпочетак experimentingекспериментисање
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i to ju je navelo da eksperimentiše
02:13
with makingстварање fragrancesmirisima
and hairкоса oilsulja in her kitchenкухиња.
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sa pravljenjem mirisa
i ulja za kosu u svojoj kuhinji.
02:16
We're always beingбиће taughtнаучио
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Uvek nam govore
02:17
that we're supposedпретпостављено to know
what we want to do when we growрасту up.
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da bi trebalo da znamo
šta želimo da budemo kad porastemo.
Ali kad imate mnogo strasti,
02:20
But when you're multipassionatevišedassijalni,
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želite da se oprobate u njima.
02:21
you want to dipumak and dabblepovremeno
in those differentразличит things.
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02:24
It doesn't mean that you're not
committedпосвећен to your jobпосао,
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To ne znači da niste posvećeni svom poslu,
02:27
it just meansзначи that you have
other outletsProdajna mesta that bringдовести you joyрадост.
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samo znači da imate druge izvore
koji vam donose radost.
02:30
And that bringsдоноси me to the finalконачни thing
the sideстрана hustleенергичност revolutionреволуција showsпоказује us:
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I to me dovodi do poslednje stvari koju
nam revolucija posla sa strane pokazuje:
02:34
people want to make a betопклада on themselvesсами.
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ljudi žele da se opklade na sebe.
02:37
SideStrani hustlesigra bilijar are appealingPozivajući
because it's easierлакше to take that chanceшанса
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Poslovi sa strane su privlačni
jer je lakše rizikovati
02:40
when you have some kindкинд
of incomeприход comingдолазе in.
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kada imate nekakav prihod.
02:42
Even if a sideстрана hustleенергичност doesn't take off,
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Čak i ako taj posao ne uspe,
02:45
it's still an investmentинвестиција in yourselfсами.
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to je investicija u sebe.
02:46
Forty-one41 percentпроценат of millennialsmillennials
who have a sideстрана hustleенергичност
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Četrdeset jedan posto milenijalaca
koji imaju posao sa strane
02:50
say they'veони су sharedдељени this informationинформације
with theirњихова employersposlodavci.
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kažu da su o tome pričali
svojim pretpostavljenima.
02:52
They're not worriedзабринуто about
theirњихова managersменаџери reactingреаговање negativelyNegativno.
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Ne brinu da će njihovi nadređeni
reagovati negativno.
02:55
They recognizeпрепознати all the learningучење and growthраст
that comesдолази with runningтрчање a sideстрана hustleенергичност.
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Oni prepoznaju učenje i razvoj
koje donosi vođenje posla.
03:00
EveryoneSvi is looking to feel fulfilledиспуњено.
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Svako želi da bude ispunjen.
03:02
Thirty-eight38 percentпроценат of babyбеба boomersбоомери feel
some kindкинд of regretžaljenje about theirњихова careerкаријера.
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Trideset osam procenata bejbi-bum
generacije žali zbog nečeg u karijeri.
03:06
No one wants that.
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Niko to ne želi.
03:07
The truthистина is that there are
manyмноги differentразличит waysначини to find happinessсрећа
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Istina je da postoji mnogo načina
da se pronađe sreća
03:10
throughкроз what we do.
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kroz ono što radimo.
03:11
SideStrani hustlesigra bilijar are about embracingприхватање that hopeнадати се
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Poslovi sa strane predstavljaju
prihvatanje te nade
03:13
that we can be the onesоне
makingстварање the decisionsОдлуке
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da mi možemo biti ti koji donose odluke
03:16
in how we spendпотрошити our work livesживи.
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o tome kako provodimo karijere.
Translated by Ivana Korom
Reviewed by Ivana Krivokuća

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ABOUT THE SPEAKER
Nicaila Matthews Okome - Podcaster, marketer
Nicaila Matthews Okome is the creator and host of "Side Hustle Pro," the first and only podcast to spotlight bold, black women entrepreneurs who have scaled from side hustle to profitable business.

Why you should listen

Launched in 2016, Nicaila Matthews Okome's podcast Side Hustle Pro has been named "the perfect entrepreneurship podcast" by Mashable, amassing more than one million downloads and a loyal social media following of more than 50,000 aspiring entrepreneurs.

Matthews Okome is also the Founder of Side Hustle Pro, LLC, a podcasting and marketing agency that shines a light on untold narratives. She works intensively with emerging podcasters to create and launch their own podcasts, grow their influence through targeted social media marketing, and build a profitable business.

Born in Jamaica and raised in the Bronx, Matthews Okome is an alumna of the University of Pennsylvania (BA) and the University of Michigan (MBA). Her professional experience spans digital marketing, ad sales and social media strategy for NPR, Google, MTV Networks and more.

More profile about the speaker
Nicaila Matthews Okome | Speaker | TED.com