TEDxMileHigh
Ben Cort: What commercialization is doing to cannabis
Ben Kort (Ben Cort): Šta komercijalizacija čini kanabisu
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Godine 2012, Kolorado je legalizovao kanabis i dodao onom što je brzo postalo multimilijarderska globalna industrija za sve stvari u vezi sa marihuanom: od elektroniskih vaporajzera do kolačića sa marihuanom i još puno toga. Ali reći da smo legalizovali marihuanu je pogrešno - ono što smo stvarno uradili je to da smo komercijalizovali THC, kaže edukator Ben Kort, a to je dovelo do proizvoda koji su neprirodno jaki. U ovom prosvetljujućem govoru, Kort ispituje uticaje industrije komercijalizovanog kanabisa koje često ne vidimo, i poziva nas da ispitamo one koji se obogaćuju na tome.
Ben Cort - Author, addiction treatment specialist
Ben Cort focuses on marijuana education and consulting in the substance use disorder treatment field. Full bio
Ben Cort focuses on marijuana education and consulting in the substance use disorder treatment field. Full bio
Double-click the English transcript below to play the video.
00:12
Hey look, if you guys
are anything like me,
are anything like me,
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Vidite, ako ste išta nalik meni,
00:15
you have found it harder and harder
to turn around recently
to turn around recently
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uvideli ste da je sve teže i teže
da se okrenete u poslednje vreme
da se okrenete u poslednje vreme
00:18
without seeing words like "free-range,"
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a da ne vidite reči
kao što su „slobodan uzgoj“,
kao što su „slobodan uzgoj“,
00:21
"farm-to-table,"
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„direktno sa farme“,
00:22
"organically produced,"
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„organski proizvedeno“,
00:24
especially here in Colorado.
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naročito ovde u Koloradu.
00:26
Now, as we've become more conscientious
of the way that we eat in recent years,
of the way that we eat in recent years,
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Kako smo poslednjih godina postali
savesniji u vezi sa time kako jedemo,
savesniji u vezi sa time kako jedemo,
00:31
these once unfamiliar words have worked
their way into our daily lexicon.
their way into our daily lexicon.
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ove nekad nepoznate reči
su dospele u naš svakodnevni rečnik.
su dospele u naš svakodnevni rečnik.
Kada smo počeli da obraćamo više pažnje
00:36
When we started to pay more attention
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00:38
to the way that the food we were eating
interacted with our bodies
interacted with our bodies
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na način na koji je hrana koju jedemo
u sprezi sa našim telima
u sprezi sa našim telima
00:42
and with the earth,
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i sa zemljom,
00:43
the food industry had to listen.
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industrija hrane je morala da posluša.
00:46
And the results have been really powerful.
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A rezultati su bili zaista moćni.
00:49
Now, those of you out there
from states like Washington and Oregon
from states like Washington and Oregon
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Za vas iz država
kao što su Vašington i Oregon
kao što su Vašington i Oregon
00:54
and, of course, my fellow Coloradans --
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i, naravno, moji Kolorađani -
00:57
(Cheers)
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(Ovacije)
00:58
y'all know what I'm talking about.
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svi vi znate o čemu pričam.
Jer ovo nije...
01:02
Because this is not ...
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01:05
Words like "all-natural" and "homegrown"
are not just being used in our diets.
are not just being used in our diets.
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Reči „potpuno prirodno“ i „domaći uzgoj“
ne koriste se samo u ishrani.
ne koriste se samo u ishrani.
01:11
There's this whole new industry
using this language now.
using this language now.
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Postoji potpuno nova industrija
koja sada koristi ovaj jezik.
koja sada koristi ovaj jezik.
01:17
You guys know.
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Znate je.
01:18
It's weed,
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To je marihuana,
industrija koja je oporezovala prodaju
01:20
an industry that taxed a sale
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01:22
of about six billion dollars
worth of product in 2016.
worth of product in 2016.
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proizvoda u vrednosti
od oko šest milijardi dolara u 2016.
od oko šest milijardi dolara u 2016.
01:26
So what if I were to propose to you
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Šta ako vam iznesem
01:28
that some of what you think you know
about this legalized marijuana thing
about this legalized marijuana thing
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da su neke stvari koje mislite da znate
o legalizovanoj marihuani
o legalizovanoj marihuani
01:33
could be wrong?
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možda pogrešne?
01:35
Listen, I get it --
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Slušajte, shvatam -
pričanje o problemima sa legalnom travom
je prilično brz način da vas ne pozovu
je prilično brz način da vas ne pozovu
01:36
talking about issues with legal weed
is a pretty quick way to get uninvited
is a pretty quick way to get uninvited
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u kul društvo.
01:40
from the cool kids' table.
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01:41
I know that better than most,
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Znam to bolje od mnogih,
01:45
but I intend to do it anyway.
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ali ipak nameravam da to uradim.
01:48
First, before I get started, let me
be perfectly clear about one thing:
be perfectly clear about one thing:
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Prvo, pre nego što počnem, hoću da budem
kristalno jasan u vezi sa jednom stvari:
kristalno jasan u vezi sa jednom stvari:
01:52
my fight is not against the casual
adult use of marijuana --
adult use of marijuana --
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moja borba nije protiv neobaveznog
korišćenja marihuane odraslih osoba.
korišćenja marihuane odraslih osoba.
01:56
I don't care about that.
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Nije me briga za to.
01:59
What I care deeply about
is this new industry
is this new industry
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Ono za šta duboko brinem
je ova nova industrija,
je ova nova industrija,
02:01
that is working to convince us
that we are consuming something natural
that we are consuming something natural
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koja nastoji da nas ubedi
da konzumiramo nešto prirodno
da konzumiramo nešto prirodno
02:05
while fixing social ills,
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dok rešavamo društvene probleme,
02:07
when we aren't.
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a nije tako.
02:09
So let's start with
a little bit of Weed 101.
a little bit of Weed 101.
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Hajdemo da počnemo
sa malim uvodom u marihuanu.
sa malim uvodom u marihuanu.
Kanabis je biljka koja raste prirodno
02:12
Cannabis is a plant that grows naturally
and has been used within textiles
and has been used within textiles
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i bila je korišćena
u tekstilnoj industriji,
u tekstilnoj industriji,
02:15
and even traditional Chinese medicine
for thousands of years.
for thousands of years.
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čak i u tradicionalnoj kineskoj medicini,
hiljadama godina.
02:20
Genesis 1:12 even tells us:
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Knjiga postanja 1:12 nam čak govori:
02:22
"I have given you all of the seed-bearing
plants and herbs to use."
plants and herbs to use."
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„Dao sam vam sve semenje biljaka
i trave da koristite.“
i trave da koristite.“
02:26
It's the microphone -- it's got
a TV preacher sort of thing.
a TV preacher sort of thing.
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Do mikrofona je -
ima nekakvu TV propovedačku draž.
ima nekakvu TV propovedačku draž.
02:30
(Laughter)
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(Smeh)
02:33
Now, cannabis is made up of hundreds
of different chemicals,
of different chemicals,
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Kanabis je sačinjen
od stotina različitih hemikalija,
od stotina različitih hemikalija,
02:36
but two of those chemicals
are by far the most interesting.
are by far the most interesting.
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ali dve od tih hemikalija
su daleko najinteresantnije.
su daleko najinteresantnije.
02:39
That's CBD and THC.
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To su CBD i THC.
02:42
CBD is where almost all
of the medicinal properties lie.
of the medicinal properties lie.
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U CBD-u se nalaze
skoro sva medicinska svojstva.
skoro sva medicinska svojstva.
02:47
It's an incredibly fascinating
part of the plant
part of the plant
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To je neverovatno fascinantan deo biljke
02:50
with real potential to help people.
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sa stvarnim potencijalom
da pomogne ljudima.
da pomogne ljudima.
02:53
It also is totally nonintoxicating.
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Takođe, on je potpuno neopojan.
02:57
You could take a bath in the stuff
while vaping pure CBD
while vaping pure CBD
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Mogli biste da se kupate u njemu
dok pušite čist CBD,
dok pušite čist CBD,
03:00
and drinking a CBD smoothie,
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i pijete smuti od CBD-a,
03:03
and you still couldn't get high.
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i još uvek ne biste mogli da se naduvate.
03:05
(Laughter)
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(Smeh)
03:07
I've tried.
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Pokušao sam.
03:08
(Laughter)
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(Smeh)
03:10
I haven't, I haven't.
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Nisam, nisam.
03:11
That'd cost a lot of money.
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To bi koštalo puno.
03:13
(Laughter)
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(Smeh)
03:16
Now, for as interesting and remarkable
a part of the plant as CBD is,
a part of the plant as CBD is,
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Za tako zanimljiv i izuzetan
deo biljke kao što je CBD,
deo biljke kao što je CBD,
03:20
it actually makes up a really tiny portion
of the commercial market.
of the commercial market.
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on zapravo čini veoma mali deo
komercijalnog tržišta.
komercijalnog tržišta.
03:24
The real money is being made
in that other chemical --
in that other chemical --
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Pravi novac se stvara
onom drugom hemikalijom -
onom drugom hemikalijom -
03:26
in THC.
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THC-om.
03:28
THC is the natural part of the plant
that gets you high.
that gets you high.
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THC je prirodni deo biljke
od kojeg se naduvate.
od kojeg se naduvate.
03:31
And before the 1970s,
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Pre sedamdesetih,
03:32
cannabis contained less than half
of a percent of THC.
of a percent of THC.
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kanabis je sadržao manje od polovine
jednog procenta THC-a.
jednog procenta THC-a.
03:36
That's what's naturally occurring.
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To je ono što se prirodno dešava.
03:38
Over the last 40 years,
as we became better gardeners, that --
as we became better gardeners, that --
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Tokom poslednjih 40 godina,
kako smo postali bolji baštovani, taj -
kako smo postali bolji baštovani, taj -
03:43
(Laughter)
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(Smeh)
03:44
that percentage of THC started
to slowly but steadily rise,
to slowly but steadily rise,
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taj procenat THC-a je počeo
polako ali sigurno da raste,
polako ali sigurno da raste,
03:49
until recently, when the chemists
started to get involved.
started to get involved.
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sve do nedavno kad su hemičari
počeli da se uključuju.
počeli da se uključuju.
03:53
So these guys moved grow cycles --
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Oni su pomerili cikluse rasta -
03:56
sorry -- these guys moved cultivation
exclusively indoors,
exclusively indoors,
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izvinjavam se - pomerili su
uzgajanje isključivo unutra,
uzgajanje isključivo unutra,
04:00
and they made grow cycles
extremely and unnaturally short.
extremely and unnaturally short.
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a cikluse rasta su ekstremno
i neprirodno skratili.
i neprirodno skratili.
04:05
They also started to use
pesticides and fertilizers
pesticides and fertilizers
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Takođe su počeli da koriste
pesticide i đubriva
pesticide i đubriva
04:07
in some ways that we
should be concerned with.
should be concerned with.
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na načine zbog kojih bi trebalo
da se zabrinemo.
da se zabrinemo.
U stvari, nedavno sam pričao sa drugom
04:10
In fact, I was recently talking to a buddy
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koji je skoro dao otkaz
na pogonu za komercijalno uzgajanje
na pogonu za komercijalno uzgajanje
04:12
who had just left a job
at a commercial grow operation
at a commercial grow operation
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04:15
because he was so concerned
with the chemicals
with the chemicals
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jer je bio zabrinut zbog hemikalija
sa kojima su mu tražili da radi.
04:17
that he was being asked to interact with.
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Neke od njegovih kolega
su zapravo podsticali
su zapravo podsticali
04:19
Some of his fellow employees
were actually encouraged
were actually encouraged
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04:22
to wear hazmat suits
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da nose zaštitna odela
04:24
while they were spraying
the chemical cocktails on the plants.
the chemical cocktails on the plants.
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dok prskaju hemijske koktele na biljke.
04:28
With that kind of manipulation,
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Sa takvom vrstom manipulacije,
04:30
the products that are being sold today
can contain above 30 percent THC.
can contain above 30 percent THC.
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proizvodi koji se danas prodaju
mogu sadržati preko 30% THC-a.
mogu sadržati preko 30% THC-a.
04:36
And our concentrates --
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A naši koncentrati -
04:38
our concentrates can actually contain
above 95 percent THC --
above 95 percent THC --
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naši koncentrati mogu zapravo
sadržati preko 95% THC-a,
sadržati preko 95% THC-a,
04:43
a far cry from the natural plant.
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što znatno odudara od prirodne biljke.
04:46
Listen, this isn't your grandpa's weed.
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Slušajte, ovo nije trava vašeg dede.
04:51
(Laughter)
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(Smeh)
04:52
This isn't your dad's weed.
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Ovo nije trava vašeg oca.
04:55
Like, this isn't even my weed.
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Ovo nije čak ni moja trava.
04:58
(Laughter)
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(Smeh)
05:00
If you've ever set foot inside
one of the thousands of dispensaries
one of the thousands of dispensaries
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Ako ste ikada išli
u jedan od hiljade dispanzera
u jedan od hiljade dispanzera
koji su iznikli prethodnih godina,
05:03
that have sprung up in recent years,
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znate da je THC ono
što zaista prodajemo u njima.
što zaista prodajemo u njima.
05:05
you know that what we're
really selling in them is THC.
really selling in them is THC.
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05:09
All of the weed that you buy commercially
lists exactly how much THC it contains,
lists exactly how much THC it contains,
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Svaka vrsta trave
koju kupujete komercijalno
koju kupujete komercijalno
ima prikazano koliko THC-a sadrži,
05:14
as do our other,
much more popular products
much more popular products
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kao i naši drugi,
mnogo popularniji proizvodi
mnogo popularniji proizvodi
05:17
like vape pens, coffee, ice cream,
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kao što su električni
vejporajzeri, kafe, sladoledi,
vejporajzeri, kafe, sladoledi,
05:21
condiments, granola, gum, candy,
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začini, granole, žvake, slatkiši,
05:25
baked goods,
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peciva,
05:26
suppositories.
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čepići.
05:28
(Laughter)
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(Smeh)
05:29
And, of course, lube.
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I, naravno, lubrikant.
05:31
Pretty much -- no, for real --
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Prilično - ne, stvarno -
05:33
(Laughter)
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(Smeh)
05:37
pretty much anything that you can imagine
introducing into the human body.
introducing into the human body.
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skoro sve što možete zamisliti
što se unosi u telo.
što se unosi u telo.
05:42
The vast majority of cannabis
that's being sold today --
that's being sold today --
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Većina vrsta kanabisa
koje se prodaju danas -
koje se prodaju danas -
05:45
it isn't really cannabis.
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nisu zapravo kanabis.
05:47
It's THC in either a pure form
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To je THC ili u svom čistom obliku,
05:50
or in an extremely high
and unnatural concentration.
and unnatural concentration.
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ili sa izuzetno visokom
i neprirodnom koncentracijom.
i neprirodnom koncentracijom.
05:54
To say that we have legalized weed
is subtly misleading.
is subtly misleading.
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A reći da smo legalizovali travu
je dobro smišljena obmana.
je dobro smišljena obmana.
05:58
We have commercialized THC.
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Komercijalizovali smo THC.
A to se dogodilo zaista brzo.
06:02
And it's happened really quickly.
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06:05
Now, the reason why the commercial market
has so rapidly exploded
has so rapidly exploded
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Razlog zbog kog je komercijalno tržište
tako brzo buknulo je taj
tako brzo buknulo je taj
06:08
is because there is a hell
of a lot of money to be made
of a lot of money to be made
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što može da se zaradi mnogo novca
06:11
in satisfying and increasing
our desire to get high.
our desire to get high.
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zadovoljavanjem i povećavanjem
naše želje da budemo naduvani.
naše želje da budemo naduvani.
06:15
And that money is no longer really
being made by the mom-and-pop shops.
being made by the mom-and-pop shops.
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A taj novac više ne zarađuju
porodične radnje.
porodične radnje.
Tako da industrijske grupe i korporacije -
06:20
So industry groups and corporations --
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grupe kao što je
Savez za pravila narkotika,
Savez za pravila narkotika,
06:23
groups like the Drug Policy Alliance,
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06:24
the Marijuana Policy Project,
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Projekat za zakone o marihuani,
06:26
Arcview Investment,
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Arkvju investment,
06:27
the Cannabis Industry Association --
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Asocijacija industrije kanabisa -
06:30
they've chased out and helped to chase out
a lot of the small-time growers.
a lot of the small-time growers.
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oni su proterali i pomogli da se protera
mnogo manjih uzgajivača.
mnogo manjih uzgajivača.
06:35
So these cats know that the best way
to continue to profit off of us
to continue to profit off of us
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Ovi lukavci znaju da je najbolji način
da nastave da profitiraju na nama
da nastave da profitiraju na nama
06:40
is if they follow the alcohol
industry's 80/20 rule.
industry's 80/20 rule.
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ako prate pravilo 80/20
industrije alkoholnih pića.
industrije alkoholnih pića.
06:44
It's simple -- it's where 80 percent
of the product is consumed
of the product is consumed
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Jednostavno je - to je kad je 80%
proizvoda konzumira 20% potrošača -
proizvoda konzumira 20% potrošača -
06:47
by 20 percent of the consumers --
the problemed users.
the problemed users.
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problematičnih korisnika.
06:51
The wealthy, white, weed lobbyists --
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Bogati, beli lobisti trave -
06:55
and seriously, they are almost
all rich, white men --
all rich, white men --
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i stvarno, oni su skoro svi
bogati, beli muškarci -
bogati, beli muškarci -
07:01
they know that we will consume
more of what they're selling
more of what they're selling
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znaju da ćemo konzumirati
više onoga što prodaju
više onoga što prodaju
07:04
if they jack up the potency.
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ako povećaju jačinu.
07:07
They also know that we are more than
twice as likely to consume THC regularly
twice as likely to consume THC regularly
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Takođe znaju da su šanse dva puta veće
da ćemo redovno konzumirati THC
da ćemo redovno konzumirati THC
07:11
if we earn under 20,000 dollars a year
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ako godišnje zarađujemo
manje od 20 000 dolara,
manje od 20 000 dolara,
07:14
than those who earn
over 50,000 dollars a year.
over 50,000 dollars a year.
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u odnosu na one koji zarađuju
preko 50 000 dolara godišnje.
preko 50 000 dolara godišnje.
07:18
In other words, the poorer you are,
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Drugim rečima, što ste siromašniji,
07:21
the more likely you are to spend
your money on their products.
your money on their products.
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veće su šanse da ćete potrošiti pare
na njihove proizvode.
na njihove proizvode.
07:26
And in this country, income
and race are highly correlated.
and race are highly correlated.
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A u ovoj zemlji, prihod i rasa
visoko koreliraju.
visoko koreliraju.
07:33
One of the reasons we often hear cited
for the legalization of marijuana
for the legalization of marijuana
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Jedan od razloga koje često čujemo
u prilog legalizaciji marihuane
u prilog legalizaciji marihuane
07:36
is that it will help to stop
the disproportionate incarceration rates
the disproportionate incarceration rates
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je taj što će pomoći da se zaustave
disproporcionalne stope hapšenja
disproporcionalne stope hapšenja
07:40
among minorities,
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među manjinama,
07:41
which is something everybody in this room
should be extremely concerned with.
should be extremely concerned with.
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što je nešto što treba da brine
svakog u ovoj prostoriji.
svakog u ovoj prostoriji.
07:47
Unfortunately, we don't
have to look any further
have to look any further
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Nažalost, ne moramo da gledamo dalje
07:49
than arrest rates for juveniles
here in Colorado
here in Colorado
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od stope hapšenja maloletnika
ovde u Koloradu
ovde u Koloradu
07:52
to counter that argument.
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da se suprostavimo tom argumentu.
07:54
According to the Colorado
Department of Public Safety,
Department of Public Safety,
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Prema odeljenju
javne bezbednosti u Koloradu,
javne bezbednosti u Koloradu,
07:57
since we opened retail in 2014 --
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otkad smo otvorili maloprodaje 2014. -
08:01
almost all of which are in poor,
minority neighborhoods --
minority neighborhoods --
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od kojih su skoro sve u siromašnim,
manjinskim naseljima -
manjinskim naseljima -
08:06
we saw an eight percent reduction
in the arrest of white kids
in the arrest of white kids
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videli smo smanjenje od osam procenata
u hapšenju bele dece
u hapšenju bele dece
08:10
for all weed-related activity.
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za sve aktivnosti u vezi sa travom.
08:13
Good on 'em.
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Dobro je za njih.
08:16
During that same time period,
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Tokom tog istog perioda,
08:18
there was a 29 percent increase
in the arrest of Hispanic kids
in the arrest of Hispanic kids
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došlo je do povećanja od 29%
u hapšenju hispanske dece
u hapšenju hispanske dece
08:21
for weed-related activity
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za aktivnosti u vezi sa travom,
08:23
and a 58 percent increase in the arrest
of black kids for weed-related crimes.
of black kids for weed-related crimes.
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i 58% povećanje u hapšenju crne dece
za prestupe u vezi sa travom.
za prestupe u vezi sa travom.
08:29
You guys heard that, right?
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Čuli ste to, zar ne?
08:31
We are actually arresting
more people of color in Colorado
more people of color in Colorado
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Mi zapravo sada hapsimo
više ljudi u boji u Koloradu
više ljudi u boji u Koloradu
08:34
than we were prior to commercialization.
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nego pre komercijalizacije.
08:38
And you're not reading that in the Post.
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A ne čitate to u novinama.
08:42
Colorado Department of Safety.
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Odeljenje za bezbednost u Koloradu.
08:44
Legal marijuana coming into focus.
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Legalna marihuana dolazi u fokus.
08:48
Another big issue that we have
is in school suspension rates.
is in school suspension rates.
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Drugi veliki problem koji imamo
je sa stopama suspenzije u školama.
je sa stopama suspenzije u školama.
08:52
So, schools that are
predominantly white --
predominantly white --
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Dakle, škole u koje idu preteženo belci -
08:55
that is, they have a minority population
of 25 percent or fewer --
of 25 percent or fewer --
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to jest, imaju 25% ili manje
manjinske populacije -
manjinske populacije -
08:59
in the first full year of data collection
following commercialization,
following commercialization,
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u prvoj celoj godini prikupljanja podataka
nakon komercijalizacije,
nakon komercijalizacije,
09:03
these schools had a grand total
of 190 drug-related suspensions,
of 190 drug-related suspensions,
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te škole su ukupno imale
190 suspenzija u vezi sa narkoticima,
190 suspenzija u vezi sa narkoticima,
09:08
almost all of which are for THC.
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od kojih su skoro sve zbog THC-a.
09:12
At the same time,
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U istom trenutku,
09:13
schools with a minority population
of 75 to 100 percent
of 75 to 100 percent
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škole sa 75 do 100% manjinske populacije
09:19
had 801 drug-related suspensions,
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su imale 801 suspenziju
u vezi sa narkoticima,
u vezi sa narkoticima,
09:24
almost all of which were for THC.
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od kojih su skoro sve bile zbog THC-a.
09:27
When discussing minority populations,
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Kad se diskutuje
o manjinskim populacijama,
o manjinskim populacijama,
09:29
one that unfortunately often
gets left out of the conversation
gets left out of the conversation
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jedna koja je, nažalost,
često izostavljena iz razgovora
često izostavljena iz razgovora
09:33
is the LGBTQ community.
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je LGBTQ zajednica.
09:36
Members of this community are more
than twice as likely to consume THC
than twice as likely to consume THC
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Pripadnici ove zajednice imaju
dva puta veće šanse da konzumiraju THC
dva puta veće šanse da konzumiraju THC
09:41
than those who identify
as heterosexual or cisgender.
as heterosexual or cisgender.
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nego oni koji se identifikuju
kao heteroseksualci ili cisrodni.
kao heteroseksualci ili cisrodni.
09:46
They also, unfortunately, have
higher rates of mental illness
higher rates of mental illness
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Oni takođe, nažalost,
imaju veće stope mentalnih bolesti
imaju veće stope mentalnih bolesti
09:50
and suicide.
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i samoubistva.
09:52
According to a study published in 2014
called "Going to Pot,"
called "Going to Pot,"
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Prema studiji objavljenoj 2014. godine
zvanoj „Propast trave“,
zvanoj „Propast trave“,
09:55
we see that the unnaturally high levels
of THC found in today's products
of THC found in today's products
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vidimo da neprirodno visoki nivoi THC-a
nađeni u današnjim proizvodima
nađeni u današnjim proizvodima
10:00
actually compound those issues.
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zapravo stvaraju te probleme.
10:03
They make them worse.
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Čine ih gorim.
10:06
Unfortunately, that seems
to matter very little
to matter very little
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Nažalost, to izgleda da ne znači mnogo
10:09
to the folks who are
selling these products,
selling these products,
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ljudima koji prodaju ove proizvode,
jer, kao što ste upravo videli,
10:11
because as you just saw,
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10:13
clearly, this is a good consumer base.
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ovo je dobra potrošačka baza.
10:17
Listen, man -- I get it.
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Slušajte - shvatam.
10:19
In many circles, legalized marijuana
is too much of a sacred cow to question.
is too much of a sacred cow to question.
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U mnogim krugovima, legalizovana marihuana
je van svakog kritičkog ispitivanja.
je van svakog kritičkog ispitivanja.
10:24
But we need to start this conversation,
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Ali treba da započnemo ovaj razgovor,
10:26
because what's being sold today
is not natural,
is not natural,
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jer ono što se prodaje danas
nije prirodno,
nije prirodno,
10:31
and lobbyists and industry are using
social justice as a smoke screen
social justice as a smoke screen
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a lobisti i industrija koriste
društvenu pravdu kao paravan
društvenu pravdu kao paravan
10:36
so that they can get richer.
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da bi se obogatili.
10:40
It's been my own journey to sobriety
that led me to begin questioning
that led me to begin questioning
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Moje lično putovanje do trezvenosti
me je navelo da započnem ispitivanje
me je navelo da započnem ispitivanje
10:44
a lot of what I was seeing;
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onoga što sam video;
10:46
that's kind of one of the things
that we're taught to do.
that we're taught to do.
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to je nekako jedna od stvari
koje smo naučeni da radimo.
koje smo naučeni da radimo.
10:49
When I left Boulder
for the Washington, DC, area
for the Washington, DC, area
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Kad sam napustio Bolder
i došao u Vašington
i došao u Vašington
10:53
at 12 years old,
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u 12. godini života,
10:54
I was transported into a world
where the kind of shoes you wore
where the kind of shoes you wore
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prebačen sam u svet
gde je obuća koju nosiš
gde je obuća koju nosiš
10:57
mattered more than
just about anything else.
just about anything else.
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značila više nego bilo šta drugo.
11:00
And my family was just too poor
to help me play that game.
to help me play that game.
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Moja porodica je bila suviše siromašna
da bi pomogla da igram tu igru.
da bi pomogla da igram tu igru.
11:05
So I was faced with a pretty real
crisis of identity.
crisis of identity.
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Tako da sam se suočio
sa prilično stvarnom krizom identiteta.
sa prilično stvarnom krizom identiteta.
11:09
In this new scene where there's more
blacktop than treetops,
blacktop than treetops,
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Na ovoj novoj sceni
gde postoji više asfalta nego krošnji,
gde postoji više asfalta nego krošnji,
11:12
man, I just didn't know who I was.
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čoveče, ja prosto nisam znao ko sam.
11:14
So I smoked weed for the first time
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Popušio sam travu po prvi put
11:16
when I was 13.
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kad sam imao 13 godina.
11:17
And I loved it.
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I dopalo mi se.
11:20
(Laughter)
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(Smeh)
11:21
I instantly found this social group,
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Odmah sam našao društvenu grupu,
11:24
and I also just really liked being high.
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a takođe sam zaista voleo
da budem naduvan.
da budem naduvan.
11:28
I finally found a way to shut this up.
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Konačno sam pronašao način da ovo ućutkam.
11:33
I quickly turned to other
drugs and alcohol,
drugs and alcohol,
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Brzo sam prešao na druge droge i alkohol,
11:36
and something just woke up
inside of my brain.
inside of my brain.
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i nešto mi je prosto kliknulo u glavi.
11:40
I was a daily user
within a couple of months.
within a couple of months.
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Bio sam svakodnevni korisnik
u roku od par meseci.
u roku od par meseci.
11:42
My addictive use mirrors
many of the stories
many of the stories
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Moje korišćenje zavisnih supstanci
nalikuje na mnoge priče
nalikuje na mnoge priče
11:45
that I'm sure you've heard before.
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koje sam siguran da ste čuli pre.
11:47
It started out as fun,
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Počelo je kao zabava,
11:49
it got scary,
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postalo je strašno,
11:50
and then it was just necessary.
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a onda je bilo prosto neophodno.
11:53
Enough said.
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Dovoljno sam rekao.
11:56
I got wasted for the last time
on June 15 of 1996.
on June 15 of 1996.
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Poslednji put sam se „razbio“
15. juna 1996. godine.
15. juna 1996. godine.
12:00
And I --
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I ja -
12:01
(Applause and cheers)
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(Aplauz i ovacije)
12:09
Thank you.
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Hvala vam.
12:12
And I've spent the last 21 years
trying to both put my life back in order
trying to both put my life back in order
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Proveo sam poslednju 21 godinu
pokušavajući da vratim život u red,
pokušavajući da vratim život u red,
12:17
as well as trying to find
some peace in this world.
some peace in this world.
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kao i pokušavajući
da nađem neki mir u ovom svetu.
da nađem neki mir u ovom svetu.
12:23
And one of the ways I've done that
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Jedan od načina na koji sam to radio jeste
12:24
is by working inside of nonprofit
drug and alcohol treatment
drug and alcohol treatment
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radeći unutar organizacije
za lečenje od narkotika i alkohola
za lečenje od narkotika i alkohola
12:27
for the last 10 years,
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prethodnih deset godina,
12:28
with groups like Phoenix Multisport,
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sa grupama kao što su Feniks multisport,
12:30
the University of Colorado Hospital
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Univerzitetska bolnica u Koloradu,
12:33
and NALGAP --
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i NALGAP -
12:34
the National Association for Lesbian, Gay,
Transgender, Bisexual Treatment Providers
Transgender, Bisexual Treatment Providers
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4995
Nacionalna asocijacija za lezbejke,
gejeve, transrodne osobe
gejeve, transrodne osobe
i biseksualce stručnjake za bolesti
zavisnosti i njihove saveznike.
zavisnosti i njihove saveznike.
12:39
and their Allies.
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12:42
Even after all of my work
on the front lines
on the front lines
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Čak i posle celokupnog rada
na borbenim linijama,
na borbenim linijama,
12:45
and as a former consumer myself,
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i kao nekadašnji korisnik,
12:48
I was shocked and pissed
when I started to see
when I started to see
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bio sam šokiran i besan
kad sam počeo da posmatram
kad sam počeo da posmatram
12:51
what commercialization
was doing to cannabis,
was doing to cannabis,
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2515
šta je komercijalizacija radila kanabisu,
12:54
because, you see, our hope
for something pure and natural
for something pure and natural
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jer, vidite, naša nada
za nečim čistim i prirodnim
za nečim čistim i prirodnim
12:58
is making it hard for us to see
what's really going on,
what's really going on,
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otežava nam da vidimo
šta se stvarno događa,
šta se stvarno događa,
13:01
and that is that the rich
are getting richer
are getting richer
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a to je da bogati postaju bogatiji
13:04
on the backs of the poor
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na račun siromašnih,
13:05
and lying to our faces the entire time.
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pri čemu nas sve vreme lažu
dok nas gledaju u oči.
dok nas gledaju u oči.
13:08
(Applause)
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(Aplauz)
13:12
Thank you.
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Hvala vam.
13:14
My friends, once again I fear
that we are allowing industry
that we are allowing industry
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Moji prijatelji, još jednom, bojim se
da dozvoljavamo industriji
da dozvoljavamo industriji
13:21
to take advantage of the most
challenged among us
challenged among us
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da iskoristi najranjivije među nama,
13:24
in order to turn a profit,
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sa ciljem da obrne profit,
13:26
much like we saw with tobacco
and food in years past.
and food in years past.
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baš kao što smo videli sa duvanom
i hranom u prošlim godinama.
i hranom u prošlim godinama.
13:31
So when we told the food industry
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Kad smo rekli industriji hrane
13:33
that we understood the impact
our choices were having,
our choices were having,
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da razumemo uticaj koji imaju naše odluke
13:36
and that we demanded better
for ourselves and our families,
for ourselves and our families,
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i da zahtevamo bolje
za sebe i svoje porodice,
za sebe i svoje porodice,
13:40
that industry got into line.
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ta industrija se složila sa nama.
13:43
So is there any reason why we couldn't
demand the same thing from this
demand the same thing from this
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4175
Postoji li bilo koji razlog
zašto ne bismo mogli da isto zahtevamo
zašto ne bismo mogli da isto zahtevamo
od ove i budućih industrija
koje pokušavaju da dobiju deo naših plata?
koje pokušavaju da dobiju deo naših plata?
13:47
and from future industries who are trying
to get a piece of our paychecks?
to get a piece of our paychecks?
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3517
13:52
What if we made these guys answer
some hard questions?
some hard questions?
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Šta ako nateramo te ljude
da odgovore na neka teška pitanja?
da odgovore na neka teška pitanja?
13:56
What if we held them to a higher standard
than we are right now?
than we are right now?
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Šta ako bismo imali više očekivanja
nego što imamo sada?
nego što imamo sada?
14:00
Because as it stands,
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Jer, kako stvari stoje,
14:02
for many in our community,
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za mnoge u našoj zajednici,
14:05
the grass isn't greener on this side
of commercialization.
of commercialization.
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trava nije zelenija
na ovoj strani komercijalizacije.
na ovoj strani komercijalizacije.
14:09
They've just been sold a bag of goods.
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Prodata im je samo kesa sa robom.
14:12
Thank you.
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Hvala vam.
14:13
(Applause)
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(Aplauz)
14:20
Jeremy Duhon: I know
this is a sensitive topic
this is a sensitive topic
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2231
Džeremi Duhon: Znam da je ovo
osetljiva tema, ali veoma važna,
osetljiva tema, ali veoma važna,
14:22
but a very important one,
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tako da ti zahvaljujem sto si ovo spomenuo
i što nam pomažeš da je istražimo.
i što nam pomažeš da je istražimo.
14:23
so thank you for bringing this up
and helping us explore it.
and helping us explore it.
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14:27
You know, a lot of folks
are experiencing health benefits
are experiencing health benefits
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Znaš, mnogo ljudi oseća
zdravstvene dobrobiti
zdravstvene dobrobiti
14:30
from marijuana and cannabis.
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od marihuane i kanabisa.
14:32
What would you say
to that part of the community?
to that part of the community?
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Šta bi rekao tom delu zajednice?
14:35
Ben Cort: I'm actually glad
you brought that up.
you brought that up.
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Ben Kort: Zapravo mi je drago
što si to spomenuo.
što si to spomenuo.
14:37
I think one of the most important things
that we can do right now
that we can do right now
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Mislim da jedna od najvažnijih stvari
koju možemo da uradimo sada
koju možemo da uradimo sada
14:40
is to separate out medicinal,
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jeste da odvojimo medicinsku upotrebu,
14:42
and especially what's happening
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a naročito ono što se dešava,
14:44
and some of the advances
that are being made
that are being made
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i neke od ostvarenih napredaka
14:47
using parts of this plant and even
some whole-plant medicines,
some whole-plant medicines,
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pri korišćenju delova te biljke,
pa čak i neke lekove od cele biljke,
pa čak i neke lekove od cele biljke,
14:50
from the commercial market for THC.
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od komercijalnog tržišta za THC.
14:53
That's, I think, crucial.
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To je, ja mislim, ključno.
Moramo da prestanemo
da ih stavljamo u isti koš,
da ih stavljamo u isti koš,
14:55
We've got to stop putting them together,
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i moramo da kažemo: „Okej, ovde je deo
od koga ćete se naduvati,
od koga ćete se naduvati,
14:57
and we've got to say, "OK, here's
the part about getting high,
the part about getting high,
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15:00
and here's the part about the medicine."
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a ovo ovde je lekovito.“
15:03
(Applause)
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(Aplauz)
15:06
JD: So it sounds like your talk
is less about being anti-cannabis
is less about being anti-cannabis
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DžD: Dakle, zvuči kao da je tvoj govor
manje u vezi sa protivljenjem kanabisu,
manje u vezi sa protivljenjem kanabisu,
15:12
and more about raising awareness
about aspects of commercialization.
about aspects of commercialization.
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a više o podizanju svesti
o aspektima komercijalizacije.
o aspektima komercijalizacije.
15:16
Is that a fair way to put it?
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Jesam li lepo shvatio?
15:18
BC: Yes. So, I am not the anti-weed guy.
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BC: Da. Dakle, nisam protiv trave.
15:22
(Laughter)
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(Smeh)
15:23
I'm the pro-logic guy.
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Ja sam momak okrenut ka logici.
15:27
For me to cast stones --
listen, I'm a drug addict.
listen, I'm a drug addict.
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Da ja bacam kamenje -
slušajte, zavisnik sam.
slušajte, zavisnik sam.
15:30
I don't get to do that,
and I don't want to do that.
and I don't want to do that.
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Ne mogu to da radim,
i ne želim to da radim.
i ne želim to da radim.
15:33
But what's bothering me
and what's so hard for me
and what's so hard for me
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Ali muči me i teško mi je
15:35
is to see the way
that we are just embracing
that we are just embracing
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da vidim kako se prosto priklanjamo,
15:38
without asking the hard questions,
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bez postavljanja teških pitanja,
15:40
when if this was another industry,
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a da je ovo neka druga industrija,
15:42
we'd be holding their feet
to the fire on some stuff.
to the fire on some stuff.
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smatrali bismo ih odgovornim
za neke stvari.
za neke stvari.
15:45
And no, I'm not the anti-weed guy,
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I ne, nisam protiv trave.
15:48
I'm the pro-thought guy.
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Ja sam momak okrenut ka razmišaljnju.
15:49
So: think.
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Dakle, mislite.
15:50
I don't even care
if you're smoking when you do it,
if you're smoking when you do it,
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Ne zanima me ako pušite kad to radite,
samo ako ste odrasli.
15:53
just so long as you're an adult.
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Ako ste odrasli,
15:54
So long as you're an adult,
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samo mislite.
15:56
just think.
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15:58
(Applause)
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(Aplauz)
ABOUT THE SPEAKER
Ben Cort - Author, addiction treatment specialistBen Cort focuses on marijuana education and consulting in the substance use disorder treatment field.
Why you should listen
Ben Cort's passion for recovery, prevention and harm reduction comes from his own struggle with substance abuse. Sober since June 15, 1996, Cort has been a part of the recovery community in almost every way imaginable -- from a recipient to a provider to a spokesperson. Cort has a deep understanding of the issues and a personal motivation to see the harmful effects of drug and alcohol abuse minimized.
In 2007 Cort left his position as HR director of a Denver based S&P 500 firm to help start the Colorado-based nonprofit Phoenix Multisport (PM). As an original board member and then their first full-time employee, Cort was instrumental in building the organization, which has received frequent national recognition for their innovative approach to building sober communities around sport and healthy activities.
Following the passage of Coloradro Amendment 64, which outlined a new statewide drug policy for cannabis, Cort was appointed to the Board of Directors of Project SAM (Smart Approaches to Marijuana) as well as NALGAP (the National Association of Lesbian, Gay, and Transgender Treatment Providers and their Allies). Cort's passion about the intersection of recovery and public policy makes him frequent guest in the media.
Cort's first book, Weed, Inc.: The Truth About the Pot Lobby, THC, and the Commercial Marijuana Industry, was released in September 2017. He resigned from his position with the University of Colorado Hospital in their chemical dependency treatment service line in January 2017 to focus on marijuana education and consulting in the substance use disorder treatment field.
Ben Cort | Speaker | TED.com