ABOUT THE SPEAKER
Stefan Sagmeister - Graphic designer
Renowned for album covers, posters and his recent book of life lessons, designer Stefan Sagmeister invariably has a slightly different way of looking at things.

Why you should listen

Stefan Sagmeister is no mere commercial gun for hire. Sure, he's created eye-catching graphics for clients including the Rolling Stones and Lou Reed, but he pours his heart and soul into every piece of work. His design work is at once timeless and of the moment, and his painstaking attention to the smallest details creates work that offers something new every time you look at it.

While a sense of humor invariably surfaces in his designs, Sagmeister is nonetheless very serious about his work; his intimate approach and sincere thoughtfulness elevate his design. A genuine maverick, Sagmeister achieved notoriety in the 1990s as the designer who self-harmed in the name of craft: He created a poster advertising a speaking engagement by carving the salient details onto his torso.

More profile about the speaker
Stefan Sagmeister | Speaker | TED.com
TEDGlobal 2009

Stefan Sagmeister: The power of time off

Stefan Sagmeister:休假的力量

Filmed:
3,447,979 views

每隔7年,设计师斯特凡(Stefan Sagmeister)关闭他在纽约的工作室一年去休假,以恢复他的创作灵感。他解释了常被忽略的休假的价值,并展示了他在巴厘岛休假时受启发而创造的作品。
- Graphic designer
Renowned for album covers, posters and his recent book of life lessons, designer Stefan Sagmeister invariably has a slightly different way of looking at things. Full bio

Double-click the English transcript below to play the video.

00:12
I run a design设计 studio工作室 in New York纽约.
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我在纽约开一家设计工作室
00:15
Every一切 seven years年份, I close it for one year
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每七年我都关闭 一年
00:19
to pursue追求
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让我进行一些 (萤幕:七年之痒)
00:22
some little experiments实验, things that
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小实验,
00:24
are always difficult to accomplish完成
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一些通常不容易
00:27
during the regular定期 working加工 year.
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在正常的工作年度里达成的事
00:29
In that year, we are not available可得到
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关闭的一年, 我们不接受
00:31
for any of our clients客户.
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任何顾客
00:33
We are totally完全 closed关闭.
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完全关门
00:36
And as you can imagine想像,
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可想而知
00:38
it is a lovely可爱 and very energetic有活力 time.
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那是一段美好又充满能量的时光
00:42
I originally本来 had opened打开 the studio工作室 in New York纽约
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我起先在纽约开了这家工作室
00:45
to combine结合 my two loves, music音乐 and design设计.
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为的是结合我的两项酷爱: 音乐和设计
00:48
And we created创建 videos视频 and packaging打包
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我们制作录像和设计装璜
00:51
for many许多 musicians音乐家 that you know,
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其中有很多是你们熟悉的音乐家
00:53
and for even more that you've never heard听说 of.
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更多是你们没有听闻过的音乐家
00:57
As I realized实现, just like with many许多 many许多 things in my life
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我发觉
01:01
that I actually其实 love,
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就像生活中很多我喜爱的事物
01:03
I adapt适应 to it.
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一旦习以为常
01:05
And I get, over time, bored无聊 by them.
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便渐渐变得沉闷
01:07
And for sure, in our case案件,
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我的工作室也不例外
01:10
our work started开始 to look the same相同.
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我们的作品开始变得类同
01:12
You see here a glass玻璃 eye in a die cut of a book.
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看到了吧,书中藏着一颗玻璃眼睛
01:15
Quite相当 the similar类似 idea理念, then, a perfume香水 packaged包装
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同样的设计,用于香水包装
01:18
in a book, in a die cut.
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书中藏着一瓶香水
01:22
So I decided决定 to close it down for one year.
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因此我们决定关门一年
01:27
Also is the knowledge知识 that
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我还有另一个原因
01:29
right now we spend about
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目前我们大概
01:31
in the first 25 years年份 of our lives生活 learning学习,
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用生命的前二十五年学习
01:35
then there is another另一个 40 years年份
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之后的四十年
01:37
that's really reserved保留的 for working加工.
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用于工作
01:40
And then tacked上涨 on at the end结束 of it
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放到最后的
01:42
are about 15 years年份 for retirement退休.
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是约十五年的退休生活
01:45
And I thought it might威力 be helpful有帮助
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我觉得更合理的,可能是
01:48
to basically基本上 cut off five of those retirement退休 years年份
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拿走五年的退休时间
01:52
and intersperse点缀 them in between之间 those working加工 years年份.
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把它们穿插在工作的年头里
01:58
(Applause掌声)
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(鼓掌)
02:04
That's clearly明确地 enjoyable其乐融融 for myself.
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我自己显然因此很开心
02:06
But probably大概 even more important重要 is
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但更重要的是
02:09
that the work that comes out of these years年份
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是来自休假那几年的成果
02:12
flows流动 back into the company公司
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可以回馈公司
02:14
and into society社会 at large,
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回馈社会
02:16
rather than just benefiting受益 a grandchild孙子 or two.
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而不仅是贡献给一两个孙子孙女
02:22
There is a fellow同伴 TEDsterTEDster who spoke two years年份 ago,
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两年前有一位TED的讲者
02:25
Jonathan乔纳森 Haidt海特,
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名叫乔纳森 海德特(Jonathan Haidt)
02:27
who defined定义 his work into three different不同 levels水平.
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他把工作定义为三个不同的层次
02:31
And they rang very true真正 for me.
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教我深深认同
02:33
I can see my work as a job工作. I do it for money.
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我可以把工作视为一份工,为的是钱
02:36
I likely容易 already已经 look forward前锋 to the weekend周末 on Thursdays星期四.
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星期四就开始盼周末
02:40
And I probably大概 will need a hobby爱好 as a leveling练级 mechanism机制.
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我可能会需要一种业余爱好,平衡生活
02:45
In a career事业 I'm definitely无疑 more engaged订婚.
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或者,我可以把工作看成我的事业,这样我会做得更加用心
02:48
But at the same相同 time, there will be periods when I think
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但有时我又会想
02:50
is all that really hard work really worth价值 my while?
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花这多精力值得吗?
02:55
While in the third第三 one, in the calling调用,
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第三个层次,是把工作视为一种呼召
02:57
very much likely容易 I would do it also
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如果工作是一种呼召,很可能我无论如何也会做,
03:00
if I wouldn't不会 be financially经济 compensated补偿 for it.
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即使没有金钱回报也没关系
03:04
I am not a religious宗教 person myself,
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我不信教
03:06
but I did look for nature性质.
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但我尊重自然
03:09
I had spent花费 my first sabbatical休假 in New York纽约 City.
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我的第一个长修假是在纽约市度过的
03:13
Looked看着 for something different不同 for the second第二 one.
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我希望第二次会有所不同
03:16
Europe欧洲 and the U.S. didn't really feel enticing诱人
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欧洲和美国对我吸引力不大
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because I knew知道 them too well. So Asia亚洲 it was.
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我太熟悉它们了,所以我选了亚洲
03:22
The most beautiful美丽 landscapes景观 I had seen看到 in Asia亚洲
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我见到的亚洲最美丽的风景
03:24
were Sri斯里兰卡 Lanka斯里兰卡 and Bali巴厘岛.
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是在斯里兰卡和巴厘岛
03:26
Sri斯里兰卡 Lanka斯里兰卡 still had the civil国内 war战争 going on, so Bali巴厘岛 it was.
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斯里兰卡仍有内战进行,因此我选择了巴厘岛。
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It's a wonderful精彩, very craft-oriented工艺为导向 society社会.
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那是一个美妙,十分重视手工艺的社会
03:34
I arrived到达 there in September九月 2008,
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我2008年9月到达那里
03:38
and pretty漂亮 much started开始 to work right away.
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立即投入工作
03:41
There is wonderful精彩 inspiration灵感 coming未来 from the area itself本身.
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那地方本身就充满灵气
03:47
However然而 the first thing that I needed需要 was
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然而,我首先需要的是
03:50
mosquito蚊子 repellent驱蚊 typography活版印刷
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驱蚊剂
03:53
because they were definitely无疑 around heavily严重.
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因为蚊子太多了
03:56
And then I needed需要 some sort分类 of way
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其次我需要某种方法
03:59
to be able能够 to get back to all the wild野生 dogs小狗
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赶走那些野狗
04:02
that surround环绕 my house,
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他们绕着我的房子
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and attacked袭击 me during my morning早上 walks散步.
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当我早上散步时来袭击我
04:07
So we created创建 this series系列 of 99 portraits画像 on tee开球 shirts衬衫.
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我们就此做了99狗像系列的T恤衫
04:13
Every一切 single dog on one tee开球 shirt衬衫.
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一只狗一个T恤衫
04:17
As a little retaliation报复
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作为一个小报复
04:19
with a just ever so slightly menacing来势汹汹 message信息
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我加了一条小小的、略带威胁的信息
04:23
(Laughter笑声)
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(笑声)
04:24
on the back of the shirt衬衫.
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在T恤衫的背后
04:26
(Laughter笑声)
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(笑声)
04:28
Just before I left New York纽约
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在我离开纽约前
04:30
I decided决定 I could actually其实 renovate修复 my studio工作室.
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我觉得可以装修一下我的工作室
04:34
And then just leave离开 it all to them.
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我把工作全交给别人
04:37
And I don't have to do anything.
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自己不再操心
04:39
So I looked看着 for furniture家具.
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只管卖家具
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And it turned转身 out that
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结果是
04:43
all the furniture家具 that I really liked喜欢,
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我喜欢的
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I couldn't不能 afford给予.
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都买不起
04:47
And all the stuff东东 I could afford给予, I didn't like.
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买得起的 我又都不喜欢
04:49
So one of the things that we pursued追求的 in Bali巴厘岛
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于是我在巴厘岛要做的其中一件事情
04:51
was pieces of furniture家具.
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就是设计家具
04:54
This one, of course课程, still works作品 with the wild野生 dogs小狗.
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设计这个时 , 当然 , 我们仍跟野狗较量中
04:57
It's not quite相当 finished yet然而.
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还没全部完成
05:00
And I think by the time this lamp came来了 about,
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我记得完成这盏灯的时候
05:03
(Laughter笑声)
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(笑声)
05:05
I had finally最后 made制作 peace和平 with those dogs小狗.
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我终于跟狗讲和了
05:09
(Laughter笑声)
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(笑声)
05:14
Then there is a coffee咖啡 table. I also did a coffee咖啡 table.
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我还设计了这张茶几
05:17
It's called Be Here Now.
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起名叫“现在到此”
05:19
It includes包括 330 compasses圆规.
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它里面装了330个指南针
05:23
And we had custom习惯 espresso浓咖啡 cups made制作
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我们还特制了特浓咖啡的小杯子
05:26
that hide隐藏 a magnet磁铁 inside,
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里面藏着磁铁
05:28
and make those compasses圆规 go crazy,
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它使这些指南针拼命地动
05:31
always centering定心 on them.
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全朝向咖啡杯为中心
05:34
Then this is a fairly相当 talkative贫嘴, verbose详细 kind of chair椅子.
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之后又设计这个相当健谈, 絮絮不休的椅子
05:42
I also started开始 meditating沉思 for the first time in my life in Bali巴厘岛.
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在巴厘岛,我开始平生第一次打坐
05:46
And at the same相同 time, I'm extremely非常 aware知道的
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不过,同时我又请楚的意识到
05:48
how boring无聊 it is to hear about other people's人们 happinesses幸福操持.
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听别人讲他们的高兴事有多无聊
05:52
So I will not really go too far into it.
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所以我就不多说了
05:57
Many许多 of you will know this TEDsterTEDster,
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你们很多人都认识这位TED的讲者
06:00
Danny丹尼 Gilbert吉尔伯特, whose谁的 book, actually其实,
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Danny Gilbert, 他写了本书
06:02
I got it through通过 the TEDTED book club俱乐部.
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我从TED 读书会买了这本书
06:04
I think it took me four years年份
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一直等到四年后
06:06
to finally最后 read it, while on sabbatical休假.
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我终于我休长假时读了这本书
06:10
And I was pleased满意 to see
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我很高兴知道
06:12
that he actually其实 wrote the book while he was on sabbatical休假.
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著者也是在休长假时写的这本书
06:16
And I'll show显示 you a couple一对 of people
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我还要介绍给你们几位
06:18
that did well by pursuing追求 sabbaticals休假.
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得益于修长假的人
06:22
This is Ferran费兰 Adria阿德里亚. Many许多 people think
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这位是Ferran Adria:公认的
06:24
he is right now the best最好 chef厨师 in the world世界
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当今世界上最好的厨师
06:27
with his restaurant餐厅 north of Barcelona巴塞罗那, El萨尔瓦多 Bulli布利.
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他的餐馆位于Barcelona北部的 elBull
06:30
His restaurant餐厅 is open打开 seven months个月 every一切 year.
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他的餐馆每年只开七个月
06:32
He closes关闭 it down for five months个月
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另外五个月关门
06:34
to experiment实验 with a full充分 kitchen厨房 staff员工.
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他用这段时间来做试验,全体厨房员工也不放假
06:37
His latest最新 numbers数字 are fairly相当 impressive有声有色.
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他的最新数据相当可观
06:39
He can seat座位, throughout始终 the year,
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他的餐馆一年可以容纳
06:43
he can seat座位 8,000 people.
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8,000 人
06:46
And he has 2.2 million百万 requests要求 for reservations预订.
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却收到220万的预订申请
06:51
If I look at my cycle周期, seven years年份, one year sabbatical休假,
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看看我的周期,干七年,休一年
06:54
it's 12.5 percent百分 of my time.
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是我百分之12.5的时间
06:57
And if I look at companies公司 that are actually其实 more successful成功 than mine,
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看看比我更成功的公司
07:02
3M since以来 the 1930s
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3M公司,自20世纪30年代起
07:05
is giving all their engineers工程师
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让所有的工程师
07:07
15 percent百分 to pursue追求 whatever随你 they want.
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花百分之十五工作时间做他们自己想做的事
07:11
There is some good successes成功.
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有些很成功的例子
07:13
Scotch苏格兰人 tape胶带 came来了 out of this program程序,
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思高牌胶带就是这个公司政策下的产物
07:16
as well as Art艺术 Fry developed发达
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还有Art Fry 研制的
07:20
sticky notes笔记 from during his personal个人 time for 3M.
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不干胶贴纸,也是他利用私人时间为3M发明的
07:24
Google谷歌, of course课程, very famously著名
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谷歌, 众人皆知
07:26
gives 20 percent百分 for their software软件 engineers工程师
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给他们的软件工程师百分之二十的时间
07:28
to pursue追求 their own拥有 personal个人 projects项目.
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去做他们自己想做的项目
07:32
Anybody任何人 in here has actually其实 ever conducted进行 a sabbatical休假?
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听众里有没有人尝试过修长假呢?
07:38
That's about five percent百分 of everybody每个人.
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大概百分之五吧
07:44
So I'm not sure if you saw your neighbor邻居 putting their hand up.
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坐你身边的人举手了吗
07:48
Talk to them about if it was successful成功 or not.
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请和他们聊聊, 看他们的休假是否成功
07:52
I've found发现 that
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我发现
07:54
finding发现 out about what I'm going to like in the future未来,
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探讨我未来想做的事
07:58
my very best最好 way is to talk to people
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最佳的办法是
08:00
who have actually其实 doneDONE it
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与做过的人谈谈
08:02
much better than myself envisioning构想 it.
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那比自己空想要更有效
08:06
When I had the idea理念 of doing one,
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当我想到一个好主意时
08:08
the process处理 was I made制作 the decision决定 and I put it into my daily日常 planner规划人员 book.
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我便把决定写在日计划本里
08:14
And then I told as many许多, many许多 people as I possibly或者 could about it
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然后我告诉很多很多的人,越多越好
08:18
so that there was no way that I could chicken out later后来 on.
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好等我日后不会轻易知难而退
08:21
(Laughter笑声)
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(笑声)
08:23
In the beginning开始, on the first sabbatical休假,
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我的第一个休假初期
08:26
it was rather disastrous惨重.
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事情进展一点也不顺利
08:30
I had thought that I should do this without any plan计划,
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我以为不用计划
08:34
that this vacuum真空 of time somehow不知何故 would
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空闲本身
08:38
be wonderful精彩 and enticing诱人
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就很好
08:40
for idea理念 generation. It was not.
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使人创新。但我错了
08:43
I just, without a plan计划, I just reacted反应
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没有计划,我会被动的去应付
08:47
to little requests要求, not work requests要求,
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琐碎小事,我不是指工作上的事情
08:50
those I all said no to, but other little requests要求.
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那些我全拒绝了,我是指的其他琐事
08:53
Sending发出 mail邮件 to Japanese日本 design设计 magazines杂志 and things like that.
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比如说给日本设计杂志写信
08:56
So I became成为 my own拥有 intern实习生.
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就是说,我成了给自己打下手的学徒工
08:58
(Laughter笑声)
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(笑声)
09:01
And I very quickly很快
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很快
09:03
made制作 a list名单 of the things I was interested有兴趣 in,
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我把自己感兴趣的事情列了个清单
09:07
put them in a hierarchy等级制度, divided分为 them into chunks of time
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把它们分门别类,分给大块的时间
09:11
and then made制作 a plan计划, very much like in grade年级 school学校.
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然后作个计划,就像在小学校做的一样
09:15
What does it say here? Monday星期一, 8 to 9: story故事 writing写作;
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计划有什么呢? 星期一8至9点:写小说
09:19
9 to 10: future未来 thinking思维.
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9至10点,预想未来
09:21
Was not very successful成功. And so on and so forth向前.
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那不是很成功。等等,等等。
09:24
And that actually其实, specifically特别 as a starting开始 point
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而实际上,作为第一次休假的开始
09:26
of the first sabbatical休假, worked工作 really well for me.
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这些安排很适合我
09:29
What came来了 out of it?
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结果呢
09:31
I really got close to design设计 again.
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我又重新爱上设计了
09:33
I had fun开玩笑.
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我自得其乐
09:35
Financially财政, seen看到 over the long term术语, it was actually其实 successful成功.
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从长远经济角度看,我的第一个长假是成功的
09:38
Because of the improved改善 quality质量, we could ask for higher更高 prices价格.
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由于质量提高,我们可以设更高的价格
09:43
And probably大概 most importantly重要的,
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或许最重要的是
09:45
basically基本上 everything we've我们已经 doneDONE
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基本上
09:47
in the seven years年份 following以下 the first sabbatical休假
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在下七年我们的设计
09:49
came来了 out of thinking思维 of that one single year.
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意念俱源自我们休假的那一年
09:53
And I'll show显示 you a couple一对 of projects项目
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请你看看以下几项作品
09:56
that came来了 out of the seven years年份 following以下 that sabbatical休假.
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都是那个长休假之后七年设计的
10:01
One of the strands of thinking思维 I was involved参与 in was
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第一种体会
10:05
that sameness千篇一律 is so incredibly令人难以置信 overrated被高估.
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是 (在设计品牌时)我们过分强调一致性
10:07
This whole整个 idea理念 that everything needs需求 to be exactly究竟 the same相同
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其实这种凡事必须完全相同的想法
10:11
works作品 for a very very few少数 strand of companies公司,
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仅仅能对极少数公司行得通
10:14
and not for everybody每个人 else其他.
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而并非每间公司都合适
10:16
We were asked to design设计 an identity身分 for Casa卡萨 daDA MusicaMusica的,
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音乐之家 (Casa de Musica) 曾请我们设计标志
10:20
the Rem雷姆 Koolhaas-built库哈斯建 music音乐 center中央
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就是那个由 Rem Koolhaas 设计建造的音乐中心
10:23
in Porto波尔图, in Portugal葡萄牙.
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在波尔图,葡萄牙
10:25
And even though虽然 I desired期望 to do an identity身分
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尽管我想要把这个标志
10:29
that doesn't use the architecture建筑,
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设计得与建筑物造型没关
10:33
I failed失败 at that.
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结果却没有成功
10:35
And mostly大多 also because I realized实现
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一个主要原因
10:38
out of a Rem雷姆 Koolhaas库哈斯 presentation介绍 to the city of Porto波尔图, where
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是因为Rem Koolhaas给波尔图市做的一场简报
10:41
he talked about a conglomeration聚集 of various各个 layers of meaning含义.
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他说到要把多层含意交织在一起
10:45
Which哪一个 I understood了解 after I
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我起先没有明白
10:47
translated翻译 it from architecture建筑 speech言语
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直至我把他的建筑设计语言
10:49
in to regular定期 English英语,
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翻成一般英语去理解
10:51
basically基本上 as logo商标 making制造.
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基本上,建筑设计就是标志设计
10:53
And I understood了解 that the building建造 itself本身 was a logo商标.
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我才明白,那建筑本身就是一个标志
10:56
So then it became成为 quite相当 easy简单.
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事情由此变得十分容易
10:58
We put a mask面具 on it,
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我们在建筑上蒙了个罩子
11:00
looked看着 at it deep down in the ground地面,
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从远远的地面查看
11:02
checked检查 it out from all sides双方,
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从各个角度查看
11:05
west西, north, south, east,
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西,北,南,东
11:08
top最佳 and bottom底部.
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从上到下
11:10
Colored有色 them in a very particular特定 way
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用非常特殊的方式着色
11:12
by having a friend朋友 of mine write a piece of software软件,
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让我的一个朋友写了个软件
11:15
the Casa卡萨 daDA MusicaMusica的 Logo商标 Generator发电机.
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叫音乐之家®标志生成器
11:17
That's connected连接的 to a scanner扫描器.
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把它连接到扫描仪
11:20
You put any image图片 in there, like that Beethoven贝多芬 image图片.
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把任何图像放上,例如贝多芬像
11:23
And the software软件, in a second第二,
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软件可以立即
11:26
will give you the Casa卡萨 daDA MusicaMusica的 Beethoven贝多芬 logo商标.
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给你音乐之家贝多芬标志
11:29
Which哪一个, when you actually其实 have to design设计 a Beethoven贝多芬 poster海报,
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当你想设计一个有贝多芬像的海报
11:32
comes in handy便利, because the visual视觉 information信息 of the logo商标
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那软件很有用,因为标志的视觉元素
11:37
and the actual实际 poster海报 is exactly究竟 the same相同.
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和海报是完全一样的
11:40
So it will always fit适合 together一起, conceptually概念, of course课程.
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所以在概念的层面而言,它们一定能互相配合
11:44
If Zappa's扎帕的 music音乐 is performed执行, it gets得到 its own拥有 logo商标.
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如果演出Zappa的音乐,它会有自己独特的标志
11:48
Or Philip菲利普 Glass玻璃 or Lou Reed芦苇 or the Chemical化学 Brothers兄弟,
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或Philip Grass,或Lou Reed,或 Chemical Brothers
11:51
who all performed执行 there, get their own拥有
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谁在那里表演,谁就有自己的标志
11:53
Casa卡萨 daDA MusicaMusica的 logo商标.
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这是音乐之家自己的标志
11:55
It works作品 the same相同 internally国内 with the president主席 or the musical音乐 director导向器,
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在音乐之家内部也是一样,不论是音乐之家主席,或是音乐总监
11:59
whose谁的 Casa卡萨 daDA MusicaMusica的 portraits画像 wind up on their business商业 cards.
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他们的音乐之家画像印在他们的名片上
12:03
There is a full-blown全面爆发 orchestra乐队
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有一队完整的管弦乐队
12:05
living活的 inside the building建造.
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驻扎在那所建筑里
12:08
It has a more transparent透明 identity身分.
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他们拥有自己清晰的标志
12:12
The truck卡车 they go on tour游览 with.
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这是他们巡演用的卡车
12:15
Or there's a smaller contemporary现代的 orchestra乐队,
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它们还有一个较小的现代乐团
12:18
12 people that remixes混音 its own拥有 title标题.
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一个以"交织 "(remix) 为名的十二人乐团, 名字就交织在标志中
12:24
And one of the handy便利 things that came来了 about
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十分方便的是
12:26
was that you could take the logo商标 type类型
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你可以用这个标志
12:29
and create创建 advertising广告 out of it.
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创造广告
12:32
Like this Donna唐娜 Toney托尼 poster海报,
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就像这幅 Donna Toney海报
12:34
or Chopin肖邦, or Mozart莫扎特,
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或肖邦 (Chopin),或莫扎特 (Mozart)
12:36
or La Monte蒙特 Young年轻.
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或拉蒙杨 (La Monte Young)
12:38
You can take the shape形状 and make typography活版印刷 out of it.
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您可以根据它的形状设计字样
12:42
You can grow增长 it underneath the skin皮肤.
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你还可以把它从皮肤下长出来
12:44
You can have a poster海报 for a family家庭 event事件 in front面前 of the house,
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你可以设计一张海报,介绍一项适合一家大细, 在音乐之家外面举行的活动
12:48
or a rave狂欢 underneath the house
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或在音乐之家下面举行的狂野派对
12:51
or a weekly每周 program程序,
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或每周定期举行的活动
12:53
as well as educational教育性 services服务.
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又或是教育服务
12:57
Second第二 insight眼光. So far, until直到 that point I had
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第二种体会:在那次长假之前
13:00
been mostly大多 involved参与
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多数时候
13:03
or used the language语言 of design设计
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我都时用设计这种语言
13:05
for promotional促销 purposes目的,
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帮助促销
13:07
which哪一个 was fine with me.
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那并没有什么不好
13:09
On one hand I have nothing against反对 selling销售.
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一方面我不反对销售
13:11
My parents父母 are both salespeople销售人员.
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我父母都是销售员
13:14
But I did feel that
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但我觉得
13:16
I spent花费 so much time learning学习 this language语言,
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我花了这多时间学习这种语言
13:18
why do I only promote促进 with it?
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为什么仅用来帮助促销?
13:21
There must必须 be something else其他.
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应该还可以利用它做些其他事
13:23
And the whole整个 series系列 of work came来了 out of it.
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这些作品都出自这个想法
13:25
Some of you might威力 have seen看到 it.
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有些你们可能已经见过
13:27
I showed显示 some of it
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我在以前的TED 会上曾经展示过
13:29
at earlier TEDs海龟逃生装置 before,
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以前的TED 会
13:31
under the title标题 "Things I've Learned学到了 in My Life So Far."
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标题是“至今我所学到的”
13:34
I'll just show显示 two now.
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我现在就介绍两项
13:36
This is a whole整个 wall of bananas香蕉
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这是一整面墙的香蕉
13:39
at different不同 ripenessesripenesses
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不同的生熟程度
13:41
on the opening开盘 day in this gallery画廊 in New York纽约.
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在一家纽约的画廊开张那天
13:44
It says, "Self-confidence自信心 produces产生 fine results结果."
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上面说“自信产生优秀结果”
13:48
This is after a week.
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一周后
13:50
After two weeks,
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两周后
13:52
three weeks, four weeks, five weeks.
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三,四,五周后
13:55
And you see the self confidence置信度 almost几乎 comes back,
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你可以见到自信心几乎都回来了
13:57
but not quite相当.
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只是几乎,不是全部
14:01
These are some pictures图片 visitors游客 sent发送 to me.
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这是一些客人发送给我的照片
14:04
(Laughter笑声)
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(笑声)
14:05
And then the city of Amsterdam阿姆斯特丹
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阿姆斯特丹市
14:07
gave us a plaza广场 and asked us to do something.
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给了我们一个广场,并要我们做些事情
14:10
We used the stone plates as a grid
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我们用石板作为网格
14:14
for our little piece.
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作为我们一件小作品的背景
14:17
We got 250,000 coins硬币 from the central中央 bank银行,
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我们从中央银行提了25万个硬币
14:21
at different不同 darknesses黑度.
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颜色有不同的深度
14:23
So we got brand new ones那些, shiny闪亮 ones那些,
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有的崭新发亮
14:25
medium ones那些, and very old, dark黑暗 ones那些.
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半旧的, 和非常旧的,发黑的
14:29
And with the help of 100 volunteers志愿者, over a week,
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用了一周多的时间,得到了100多志愿者的帮忙
14:33
created创建 this fairly相当 floral花的 typography活版印刷
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创造了这个以花卉模样的字样
14:38
that spelled拼写, "Obsessions强迫观念 make my life worse更差
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文字是,“沉迷破坏生活
14:40
and my work better."
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却做就好作品”
14:42
And the idea理念 of course课程 was to
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我们的构思
14:44
make the type类型 so precious珍贵
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是把图样做得很精美
14:47
that as an audience听众
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要令观赏者
14:49
you would be in between之间,
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觉得难以决定
14:51
"Should I really take as much money as I can?
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我是要把这些钱尽量拿走
14:53
Or should I leave离开 the piece intact完整 as it is right now?"
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还是保持图像完好无缺
14:58
While we built内置 all this up
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在拚砌这个图像的过程
15:00
during that week, with the 100 volunteers志愿者,
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与数百名志愿者一起的那个星期
15:02
a good number of the neighbors邻居 surrounding周围 the plaza广场
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有很多居住在周围的居民
15:06
got very close to it and quite相当 loved喜爱 it.
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都走近它看,很喜欢它
15:08
So when it was finally最后 doneDONE,
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当它终于完工时
15:10
and in the first night
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第一夜
15:12
a guy came来了 with big plastic塑料 bags包装袋
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一个人拿了一个大塑料袋
15:14
and scooped挖出 up as many许多 coins硬币 as he could possibly或者 carry携带,
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把钱币大堆大堆的装进袋子里,直到他提不动为止
15:19
one of the neighbors邻居 called the police警察.
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一位邻居报了警
15:21
And the Amsterdam阿姆斯特丹 police警察
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阿姆斯特丹警方
15:23
in all their wisdom智慧,
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急中生智
15:26
came来了, saw,
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赶到现场, 看到一切
15:28
and they wanted to protect保护 the artwork艺术品.
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他们想保护这件艺术作品
15:30
And they swept风靡 it all up and put it into custody保管
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就把钱币都扫了起来
15:33
at police警察 headquarters司令部.
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放到警察局好好报存
15:35
(Laughter笑声)
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(笑声)
15:37
I think you see, you see them sweeping笼统的. You see them sweeping笼统的 right here.
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看见他们扫了吧
15:40
That's the police警察, getting得到 rid摆脱 of it all.
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那是警察,把作品全扫光了
15:44
So after eight hours小时
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8小时之后
15:46
that's pretty漂亮 much all that was left
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所剩的就只有那么多
15:48
of the whole整个 thing.
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几乎全部扫光
15:50
(Laughter笑声)
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(笑声)
15:52
We are also working加工 on the start开始 of a bigger project项目 in Bali巴厘岛.
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我们还在巴厘岛开始了一个更大的项目
15:55
It's a movie电影 about happiness幸福.
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是一个讲关于快乐的电影
15:57
And here we asked some nearby附近 pigs
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在这里,我们请了附近的一些猪
16:00
to do the titles标题 for us.
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为我们做标题
16:02
They weren't quite相当 slick华而不实的 enough足够.
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却嫌它们不够仔细
16:04
So we asked the goose to do it again,
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我们试用了鹅
16:06
and hoped希望 she would do somehow不知何故,
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希望她会做出
16:08
a more elegant优雅 or pretty漂亮 job工作.
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优雅美观的作品
16:11
And I think she overdid太过火 it.
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它却似乎太讲究了
16:13
Just a bit too ornamental装饰.
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有点过分装饰
16:16
And my studio工作室 is very close to the monkey forest森林.
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而我的工作室是在猴子森林边
16:20
And the monkeys猴子 in that monkey forest森林
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这猴子森林的猴子
16:22
looked看着, actually其实, fairly相当 happy快乐.
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看起来相当高兴
16:24
So we asked those guys to do it again.
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我们又请了这些家伙帮忙
16:29
They did a fine job工作, but had
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他们做得很出色, 但是
16:31
a couple一对 of readability可读性 problems问题.
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有可读性问题
16:36
So of course课程 whatever随你 you don't really do yourself你自己
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当然,如果你不自己亲自做
16:39
doesn't really get doneDONE properly正确.
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就别指望完全满意
16:43
That film电影 we'll be working加工 on for the next下一个 two years年份.
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我们今后两年将制作这个电影
16:47
So it's going to be a while.
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还得有一阵子
16:50
And of course课程 you might威力 think that
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你可能会想
16:52
doing a film电影 on happiness幸福
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制作关于快乐的电影
16:55
might威力 not really be worthwhile合算.
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可能会不值得
16:57
Then you can of course课程 always
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你当然总是可以
16:59
go and see this guy.
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去看这个家伙
17:01
Video视频: (Laughter笑声)
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(笑声)(笑瑜伽)
17:16
And I'm happy快乐 I'm alive.
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我很高兴我活着
17:18
I'm happy快乐 I'm alive. I'm happy快乐 I'm alive.
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我很高兴我活着 我很高兴我活着
17:25
Stefan斯特凡 SagmeisterSagmeister: Thank you.
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谢谢你们
17:27
(Applause掌声)
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(鼓掌)
Translated by Jingyu Li
Reviewed by Joyce Lee

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ABOUT THE SPEAKER
Stefan Sagmeister - Graphic designer
Renowned for album covers, posters and his recent book of life lessons, designer Stefan Sagmeister invariably has a slightly different way of looking at things.

Why you should listen

Stefan Sagmeister is no mere commercial gun for hire. Sure, he's created eye-catching graphics for clients including the Rolling Stones and Lou Reed, but he pours his heart and soul into every piece of work. His design work is at once timeless and of the moment, and his painstaking attention to the smallest details creates work that offers something new every time you look at it.

While a sense of humor invariably surfaces in his designs, Sagmeister is nonetheless very serious about his work; his intimate approach and sincere thoughtfulness elevate his design. A genuine maverick, Sagmeister achieved notoriety in the 1990s as the designer who self-harmed in the name of craft: He created a poster advertising a speaking engagement by carving the salient details onto his torso.

More profile about the speaker
Stefan Sagmeister | Speaker | TED.com