ABOUT THE SPEAKER
Evan Williams - Twitter co-founder
Evan Williams is the co-founder of Twitter, the addictive messaging service that connects the world 140 characters at a time.

Why you should listen

Evan Williams helps the world answer the question "What are you doing?" Twitter, the tiny, free world-changing app Williams helped launch, has become a vital connector of people and communities (as well as a fantastic way to keep up with Shaq and Demi Moore).

Before Williams worked on Twitter, he was part of a previous revolution in mass communication, Blogger, while working at Google. He left Google in 2004 to launch the podcasting service Odeo, and Twitter spun out from this in 2006 as a side project based on an idea of Jack Dorsey's.

More profile about the speaker
Evan Williams | Speaker | TED.com
TED2009

Evan Williams: The voices of Twitter users

伊凡.威廉斯回應「推特」使用者

Filmed:
1,267,194 views

微型網誌「推特」留言簡短明瞭、即時推文回應的優點,吸引了不少熱愛生活速報的用戶。創辦人之一伊凡.威廉斯,揭露用戶使用推特的許多方式出人意表,這些應用方法也影響了推特未來發展的走向。
- Twitter co-founder
Evan Williams is the co-founder of Twitter, the addictive messaging service that connects the world 140 characters at a time. Full bio

Double-click the English transcript below to play the video.

00:18
Four years年份 ago, on the TEDTED stage階段,
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四年前,同樣在TED的講台上
00:21
I announced公佈 a company公司 I was working加工 with at the time
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我說我跟人合創了一間公司
00:24
called Odeo公司Odeo.
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那間公司叫Odeo
00:26
And because of that announcement公告,
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那次的演講
00:27
we got a big article文章 in The New York紐約 Times,
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經《紐約時報》大幅報導後
00:29
which哪一個 led to more press, which哪一個 led to more attention注意,
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又吸引更多媒體,招來更多矚目
00:33
and me deciding決定 to become成為 CEOCEO of that company公司 --
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然後我決定出任Odeo的執行長
00:35
whereas I was just an adviser顧問 --
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其實我只是顧問
00:37
and raising提高 a round回合 of venture冒險 capital首都
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然後我開始募集資金
00:40
and ramping斜坡 up hiring招聘.
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四處招募人才
00:41
One of the guys I hired僱用 was an engineer工程師 named命名 Jack插口 Dorsey多爾西,
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工程師傑克.杜西就是那時雇用的員工
00:45
and a year later後來, when we were trying to decide決定 which哪一個 way to go with Odeo公司Odeo,
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一年後,我們開始思考Odeo未來發展
00:49
Jack插口 presented呈現 an idea理念 he'd他會 been tinkering修修補補 around with for a number of years年份
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傑克提出他長年一直想實現的構想
00:54
that was based基於 around sending發出 simple簡單 status狀態 updates更新 to friends朋友.
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基本上,就是即時更新現況給朋友們看
00:57
We were also playing播放 with SMS短信 at the time at Odeo公司Odeo,
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當時在Odeo我們也有做SMS簡訊服務
01:00
so we kind of put two and two together一起,
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所以我們把兩者稍作整合
01:01
and in early 2006 we launched推出 Twitter推特 as a side project項目 at Odeo公司Odeo.
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2006年初在Odeo推出推特當副產品
01:06
Now, it's hard to justify辯解 doing a side project項目
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我們很難說當初的決定是否明智
01:09
at a startup啟動, where focus焦點 is so critical危急,
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新創公司推出多項產品是有點冒險
01:11
but I had actually其實 launched推出 Blogger博客 as a side project項目
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但我也曾推出Blogger軟體當副產品
01:14
to my previous以前 company公司,
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在我之前創立的另家公司
01:15
thinking思維 it was just a little thing we'd星期三 do on the side,
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所以我原本把推特當成小型副產品
01:17
and it ended結束 up taking服用 over not only the company公司,
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結果,推特不僅成為Odeo的事業重心
01:20
but my life for the next下一個 five or six years年份.
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也成為我接下來五六年的生活重心
01:22
So I learned學到了 to follow跟隨 hunches預感
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我從這當中學會相信直覺
01:25
even though雖然 you can't necessarily一定 justify辯解 them
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雖然我們往往無法判定直覺是否正確
01:27
or know where they're going to go.
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也無法預測將來發展
01:28
And that's kind of what's happened發生 with Twitter推特, time after time.
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不過就像推特,時間會解答一切
01:31
So, for those of you unfamiliar陌生,
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如果你不太清楚推特是什麼
01:33
Twitter推特 is based基於 around a very simple簡單, seemingly似乎 trivial不重要的 concept概念.
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推特的概念非常簡單,毫不足奇
01:37
You say what you're doing in 140 characters人物 or less,
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140個字元內說你想說的話
01:40
and people who are interested有興趣 in you get those updates更新.
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對你有興趣的人就會收到新訊息
01:43
If they're really interested有興趣,
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如果他們非常感興趣
01:45
they get the update更新 as a text文本 message信息 on their cell細胞 phone電話.
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他們可以在手機上用簡訊接收新訊
01:48
So, for instance, I may可能 Twitter推特 right now
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比如說,我現在「推」一下
01:50
that I'm giving a talk at TEDTED.
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說我正在TED演講
01:52
And in my case案件, when I hit擊中 send發送,
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當我按下送出
01:55
up to 60,000 people will receive接收 that message信息 in a matter of seconds.
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幾秒內有近6萬人會收到這則訊息
01:59
Now, the fundamental基本的 idea理念 is that Twitter推特
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推特的核心概念
02:03
lets讓我們 people share分享 moments瞬間 of their lives生活
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就是讓大家分享生活點滴
02:05
whenever每當 they want,
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無論何時(生了!4500克,是男孩)
02:06
be they momentous重大 occasions場合
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無論是意義非凡的事
02:09
or mundane平凡 ones那些.
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還是平凡瑣事(可惡手機掉馬桶裡了)
02:12
It is by sharing分享 these moments瞬間 as they're happening事件
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透過立即分享
02:15
that lets讓我們 people feel more connected連接的 and in touch觸摸,
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讓大家有彼此關連和保持聯繫的感覺
02:19
despite儘管 distance距離, and in real真實 time.
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這種沒有距離的實況速報
02:21
This is the primary use we saw of Twitter推特 from the beginning開始,
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就是我們一開始對推特的設定
02:24
and what got us excited興奮.
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也讓我們相當興奮
02:26
What we didn't anticipate預料 was the many許多, many許多 other uses使用
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出乎我們意料,這個簡單的系統
02:30
that would evolve發展 from this very simple簡單 system系統.
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居然發展出這麼多的用途
02:33
One of the things we realized實現
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我們領悟的一件事是
02:35
was how important重要 Twitter推特 could be during real-time即時的 events事件.
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發生緊急事件時,推特非常重要
02:38
When the wildfires野火 broke打破 out in San Diego迭戈,
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2007年10月聖地牙哥大火
02:42
in October十月 of 2007,
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災情爆發時
02:43
people turned轉身 to Twitter推特 to report報告 what was happening事件
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民眾湧入推特報導現場災情
02:46
and to find information信息 from neighbors鄰居
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同時探尋鄰居們的狀況
02:48
about what was happening事件 around them.
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試圖了解自己周遭發生的事
02:50
But it wasn't just individuals個人.
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不單只是個人而已
02:51
The L.A. Times actually其實 turned轉身 to Twitter推特 to dispense發放 information信息 as well,
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當時洛杉磯時報也靠推特散佈消息
02:54
and put a Twitter推特 feed飼料 on the front面前 page,
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把推特網址放在首頁(大火波及克利夫蘭國家公園)
02:56
and the L.A. Fire Department and Red Cross交叉
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洛杉磯消防局和紅十字會
02:58
used it to dispense發放 news新聞 and updates更新 as well.
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也是靠推特散播消息
03:02
At this event事件, dozens許多 of people here are Twittering呢喃
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這起事件中,許多人在推特發表訊息
03:05
and thousands數千 of people around the world世界 are following以下 along沿
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而成千上萬的人跟進報導回應
03:07
because they want to know what it feels感覺 like to be here
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因為他們想知道在現場的人有何感受
03:09
and what's happening事件.
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以及了解災情最新狀況
03:11
Among其中 the other interesting有趣 things that have cropped裁剪 up
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推特也有一些有趣的現象
03:14
are many許多 things from businesses企業,
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例如公司行號開始利用推特
03:16
from marketing營銷 and communications通訊 and predictable可預測 things,
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從行銷到大眾傳播事業等可想見的
03:19
to an insanely瘋狂地 popular流行 Korean-barbecue韓國燒烤 taco塔科 truck卡車
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一家韓式煎餅餐車就靠推特莫名爆紅
03:22
that drives驅動器 around L.A. and TwittersTwitter的 where it stops停止,
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餐車繞經全洛杉磯並在推特上宣傳停靠點
03:24
causing造成 a line to form形成 around the block.
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購買者大排長龍(我們在明尼蘇達大學主場)
03:29
Politicians政治家 have recently最近 begun開始 Twittering呢喃.
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政治人物最近也開始用推特
03:32
In fact事實, there are 47 members會員 of Congress國會
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事實上,已有47名國會議員
03:34
who currently目前 have Twitter推特 accounts賬戶.
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最近有了推特帳號
03:36
And they're tweeting啁啾, in some cases,
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有時候他們在網路上「推」了個訊息
03:38
from behind背後 closed-door閉門 sessions會議 with the President主席.
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其實人正和歐巴馬總統閉門開會
03:41
In this case案件, this guy's傢伙 not liking喜歡 what he's hearing聽力.
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通常這時他們對議題不感興趣
03:44
The President主席 himself他自己 is our most popular流行 Twitter推特 user用戶,
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總統自己就是最受歡迎的推特客
03:47
although雖然 his tweets微博 have dropped下降 off as of late晚了,
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雖然他最近推特的次數有點下滑
03:51
while Senator參議員 McCain's麥凱恩 have picked採摘的 up.
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馬侃議員的倒是增加了
03:56
As have this guy's傢伙.
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也包括這個人(TED現任主席)
03:59
Twitter推特 was originally本來 designed設計 as a broadcast廣播 medium:
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原本推特的設定是廣播訊息平台
04:03
you send發送 one message信息 and it goes out to everybody每個人,
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你上傳一則訊息後大家都會收到
04:05
and you receive接收 the messages消息 you're interested有興趣 in.
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你也會收到你感興趣的人寫的
04:07
One of the many許多 ways方法 that users用戶 shaped成形 the evolution演化 of Twitter推特
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用戶們推動推特演變的其中一種方式
04:11
was by inventing發明了 a way to reply回复 to a specific具體 person
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就是發明出特定方式回覆某個人
04:15
or a specific具體 message信息.
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或回應某個訊息
04:17
So, this syntax句法, the "@username用戶名" that Shaquille沙奎爾 O'Neal's奧尼爾 using運用 here
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所以像「俠客」.歐尼爾就用「@帳號」
04:20
to reply回复 to one of his fans球迷,
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回覆某位球迷
04:22
was completely全然 invented發明 by users用戶,
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這全是用戶們自己想出來的
04:24
and we didn't build建立 it into the system系統 until直到 it already已經 became成為 popular流行
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這個功能本來沒有內建,受到歡迎後
04:27
and then we made製作 it easier更輕鬆.
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我們才加上並讓它更容易使用
04:29
This is one of the many許多 ways方法 that users用戶 have shaped成形 the system系統.
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這是客戶引導系統成形的一例
04:32
Another另一個 is via通過 the APIAPI.
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還有一例是透過API應用程式介面
04:34
We built內置 an application-programming應用程序編程 interface接口,
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我們建置了一個API
04:35
which哪一個 basically基本上 means手段 that programmers程序員 can write software軟件 that interacts交互 with Twitter推特.
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讓軟體工程師能寫出推特相容程式
04:40
We currently目前 know about over 2,000 pieces of software軟件
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目前我們知道超過2千種軟體程式
04:42
that can send發送 Twitter推特 updates更新 --
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可以傳送推特訊息更新
04:44
interfaces接口 for Mac蘋果電腦, Windows視窗, your iPhone蘋果手機, your BlackBerry黑莓 --
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像是Mac電腦、Windows、iPone和黑莓機…
04:48
as well as things like
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也包括了
04:51
a device設備 that lets讓我們 an unborn腹中 baby寶寶 Twitter推特 when it kicks
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讓腹中寶寶踢腿時就「推」個訊息
04:53
or a plant Twitter推特 when it needs需求 water.
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或是植物該澆水時也來推一下
04:56
Probably大概 the most important重要 third-party第三方 development發展
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最重要的第三方發展成果
04:59
came來了 from a little company公司 in Virginia弗吉尼亞州 called Summize了Summize.
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來自維吉尼亞州一間小公司Summize
05:02
Summize了Summize built內置 a Twitter推特 search搜索 engine發動機.
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Summize建構一個推特搜尋引擎
05:04
And they tapped竊聽 into the fact事實
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他們善加利用了一項真理
05:06
that, if you have millions百萬 of people around the world世界
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就是當全世界有數百萬人
05:08
talking about what they're doing and what's around them,
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談論他們做的事和面臨的事
05:10
you have an incredible難以置信 resource資源 to find out about any topic話題 or event事件
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就大有機會從話題或事件裡
05:15
while it's going on.
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即時找到想找的東西
05:17
This really changed how we perceived感知 Twitter推特.
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這也讓我們重新看待推特
05:19
For instance, here's這裡的 what people are saying about TEDTED.
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例如這是推特上大家對TED的討論
05:23
This is another另一個 way that our mind心神 was shifted,
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以上是我們思考模式的一項轉變
05:27
and Twitter推特 wasn't what we thought it was.
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推特並非僅是當初設定的樣子
05:29
We liked喜歡 this so much we actually其實 bought the company公司
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我們很喜歡那個搜尋引擎乾脆把公司買下來
05:31
and are folding摺頁 it into the main主要 product產品.
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然後把搜尋引擎併到推特裡
05:34
This not only lets讓我們 you view視圖 TwittersTwitter的 in different不同 ways方法,
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搜尋引擎讓人對推特有了不同看法
05:37
but it introduces介紹 new use cases as well.
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也衍生許多新的使用方式
05:40
One of my favorites最愛 is what happened發生 a few少數 months個月 ago
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其中一種是在幾個月前發生的,我很欣賞
05:42
when there was a gas加油站 shortage短缺 in Atlanta亞特蘭大.
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那時亞特蘭大汽油短缺
05:45
Some users用戶 figured想通 out
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一些推特客想出法子
05:47
that they would Twitter推特 when they found發現 gas加油站 --
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一旦他們發現汽油就推一下
05:50
where it was, and how much it cost成本 --
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告知地點價錢(每公升18元,洛根威爾市)
05:52
and then appended附加 the keyword關鍵詞 "#atlgasatlgas"
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然後還貼上「#atlgas」當關鍵字
05:54
which哪一個 let other people search搜索 for that and find gas加油站 themselves他們自己.
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這樣其他人搜尋時就可找到訊息
05:58
And this trend趨勢 of people using運用 this communication通訊 network網絡
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這種利用社交聯絡網路
06:00
to help each other out
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互助助人的趨勢
06:02
goes far beyond the original原版的 idea理念 of just keeping保持 up with family家庭 and friends朋友.
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遠超越原先僅連繫親友的設定
06:06
It's happened發生 more and more lately最近,
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最近這種情況愈趨頻繁
06:09
whether是否 it's raising提高 money for homeless無家可歸 people
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不論是為遊民募款
06:11
or to dig wells in Africa非洲
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或是為了在非洲鑿井
06:13
or for a family家庭 in crisis危機.
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或只是某個家庭有困難
06:15
People have raised上調 tens of thousands數千 of dollars美元 over Twitter推特
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大家在幾天內就募集數萬資金
06:18
in a matter of days on several一些 occasions場合.
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名目各有不同
06:22
It seems似乎 like when you give people easier更輕鬆 ways方法 to share分享 information信息,
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似乎提供輕鬆容易的分享方式
06:28
more good things happen發生.
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就能有更多善事
06:30
I have no idea理念 what will happen發生 next下一個 with Twitter推特.
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我不知道推特接下來會走向何種發展
06:34
I've learned學到了 to follow跟隨 the hunch直覺,
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但我學會相信直覺
06:36
but never assume承擔 where it will go.
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而且不要預設未來發展的走向
06:40
Thanks謝謝.
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謝謝
06:42
(Applause掌聲)
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(掌聲)
06:48
Chris克里斯 Anderson安德森: We're not quite相當 doneDONE yet然而.
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主持人:還沒結束(訂閱我的推特:請輸入FOLLOW EV)
06:49
So, look, if we could have this screen屏幕 live生活.
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讓我們看看螢幕同步顯示
06:52
This is actually其實 the most terrifying可怕的 thing that any speaker揚聲器 can do
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這是所有講者最怕遇到的
06:54
after they've他們已經 been to an event事件.
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演講完還得面對這些
06:56
It's totally完全 intimidating嚇人.
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真的非常可怕
06:59
So, this would be the Twitter推特 search搜索 screen屏幕.
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現在這是推特的搜尋頁面
07:02
So we're going to just type類型 a couple一對 of random隨機 words into Twitter推特.
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我們隨便打幾個字
07:06
For example: "Evan埃文 Williams威廉姆斯."
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比如說伊凡.威廉斯
07:11
"Evan埃文 Williams威廉姆斯, give people more good ways方法 to share分享 information信息 and follow跟隨 your hunch直覺 at TEDTED."
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「給大家更多資訊並相信你的直覺@ #TED」
07:15
"Currently目前 listening to Evan埃文 Williams威廉姆斯." "Currently目前 listening to Evan埃文 Williams威廉姆斯." "Evan埃文 Williams威廉姆斯 --"
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「…正在聽伊凡.威廉斯演講」
07:18
Oh.
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07:19
"Evan埃文 Williams威廉姆斯 is just dying垂死 on stage階段 here at TEDTED.
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「伊凡.威廉斯在台上撐不下去了…」
07:21
Worst最差 talk ever!" (Laughter笑聲)
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「史上最爛演講」
07:24
Evan埃文 Williams威廉姆斯: Nice尼斯. Thanks謝謝.
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哈那還真謝了
07:26
CACA: Just kidding開玩笑.
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開個玩笑別在意
07:28
But, literally按照字面 in the eight minutes分鐘 he was talking,
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就在伊凡演講的八分鐘內
07:31
there are about fifty五十 tweets微博 that already已經 came來了 on the talk.
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就有大概五十則推特訊息速報
07:33
So he'll地獄 see every一切 aspect方面 of the reaction反應:
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所以他能看到各方不同迴響
07:36
the fact事實 that Barack巴拉克 Obama奧巴馬 is the biggest最大 TwittererTwitter用戶,
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包括歐巴馬總統是最有名的推特客
07:38
the fact事實 that it came來了 out of TEDTED.
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以及推特從TED開始發跡…
07:40
I don't think there's any other way of getting得到 instant瞬間 feedback反饋 that way.
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我想沒有其他方式能這麼快收到回應
07:42
You have build建立 something very fascinating迷人,
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你做了一件非常了不起的事
07:45
and it looks容貌 like its best最好 times are still ahead of it.
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看來推特未來會更讓人驚艷
07:47
So, thank you very much, Evan埃文. EWEW: Thank you.
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非常謝謝你,伊凡
07:49
CACA: That was very interesting有趣.
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真是場有趣的演講
Translated by WEN SHAN LAI
Reviewed by An-Chun Cheng

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ABOUT THE SPEAKER
Evan Williams - Twitter co-founder
Evan Williams is the co-founder of Twitter, the addictive messaging service that connects the world 140 characters at a time.

Why you should listen

Evan Williams helps the world answer the question "What are you doing?" Twitter, the tiny, free world-changing app Williams helped launch, has become a vital connector of people and communities (as well as a fantastic way to keep up with Shaq and Demi Moore).

Before Williams worked on Twitter, he was part of a previous revolution in mass communication, Blogger, while working at Google. He left Google in 2004 to launch the podcasting service Odeo, and Twitter spun out from this in 2006 as a side project based on an idea of Jack Dorsey's.

More profile about the speaker
Evan Williams | Speaker | TED.com