ABOUT THE SPEAKER
Graham Hill - Journalist
Graham Hill is the founder of TreeHugger.com and LifeEdited; he travels the world to tell stories of sustainability and minimalism. He tweets at @GHill.

Why you should listen
Graham Hill is the founder of LifeEdited, dedicated to helping people design their lives for more happiness with less stuff. When he started the company in 2010, it brought the ideas of his previous project, the eco-blog and vlog TreeHugger.com, into design and architecture. (The TreeHugger team joined the Discovery Communications network as a part of their Planet Green initiative, and Hill now makes appearances on the green-oriented cable channel.)

Before Treehugger, Hill studied architecture and design (his side business is making those cool ceramic Greek coffee cups). His other company, ExceptionLab, is devoted to creating sustainable prototypes -- think lamps made from recycled blinds and ultra-mod planters that are also air filters.

Hill is the author of Weekday Vegetarian, available as a TED Book on Amazon and Apple's iBooks.

 

More profile about the speaker
Graham Hill | Speaker | TED.com
TED2010

Graham Hill: Why I'm a weekday vegetarian

Graham Hill: Hvorfor jeg er hverdags vegetar

Filmed:
2,651,431 views

Vi kender alle argumenterne for at være vegetar er bedre for miljøet og for dyrene, men i en kødspisende kultur kan det være svært at lave omskiftningen. Graham Hill har et effektivt og pragmatiskt løsningsforslag ...
- Journalist
Graham Hill is the founder of TreeHugger.com and LifeEdited; he travels the world to tell stories of sustainability and minimalism. He tweets at @GHill. Full bio

Double-click the English transcript below to play the video.

00:17
About a yearår agosiden,
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For ca. 1 år siden
00:19
I askedspurgt myselfMig selv a questionspørgsmål:
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stillede jeg mig selv et spørgsmål:
00:21
"KnowingAt kende what I know,
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"Vidende hvad jeg ved,
00:23
why am I not a vegetarianvegetar?"
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hvorfor er jeg så ikke blevet vegetar?"
00:25
After all, I'm one of the greengrøn guys:
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Jeg er trods alt en af de "grønne".
00:28
I grewvoksede up with hippiehippie parentsforældre in a loglog cabinkabine.
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Jeg voksede op med hippieforældre i en bjælkehytte.
00:31
I startedstartede a sitewebsted calledhedder TreeHuggerTreeHugger --
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Jeg startede en hjemmeside der hedder Treehugger.
00:36
I careomsorg about this stuffting og sager.
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Jeg interesserer mig for den slags.
00:39
I knewvidste that eatingspise a mereblotte hamburgerHamburger a day
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Jeg vidste at bare det at spise én hamburger om dagen
00:41
can increaseøge my riskrisiko of dyingdøende by a thirdtredje.
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kan øge min risiko for at dø med en 1/3.
00:45
CrueltyGrusomhed: I knewvidste that the 10 billionmilliard
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Jeg vidste at de 10 milliader
00:48
animalsdyr we raisehæve eachhver yearår for meatkød
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slagtedyr vi hvert år opdrætter
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are raisedhævet in factoryfabrik farmgård conditionsbetingelser
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bliver opdrættet under fabrikslignende forhold
00:54
that we, hypocriticallyhyklerisk, wouldn'tville ikke even consideroverveje
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som vi, hyklerisk, aldrig ville overveje
00:57
for our ownegen catskatte, dogshunde and other petskæledyr.
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for vores egne katte, hunde og andre kæledyr.
01:01
EnvironmentallyMiljømæssigt, meatkød, amazinglyforbavsende,
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Miljømæssigt er kød, helt utroligt,
01:04
causesårsager more emissionsemissioner
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skyld i mere udslip
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than all of transportationtransport combinedkombineret:
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end al transport
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carsbiler, trainstog, planesfly, busesbusser, boatsbåde, all of it.
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biler, tog, fly, busser, både, det hele.
01:12
And beefbøf productionproduktion usesanvendelser 100 timesgange the watervand
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Og kødproduktionen bruger 100 gange mere vand
01:15
that mostmest vegetablesgrøntsager do.
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end produktionen af de fleste grøntsager gør.
01:20
I alsoogså knewvidste that I'm not alonealene.
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Jeg vidste også at jeg ikke var alene.
01:23
We as a societysamfund
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Vi som et samfund
01:25
are eatingspise twiceto gange as much meatkød
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spiser dobbelt så meget kød
01:27
as we did in the 50s.
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som vi gjorder i 50'erne.
01:30
So what was onceenkelt gang the specialsærlig little sideside treatbehandle
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Så hvad der en gang var det lille ekstra,
01:33
now is the mainvigtigste, much more regularfast.
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er nu hovedmåltidet, og meget oftere.
01:35
So really, any of these anglesvinkler
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Egentlig burde en enkelt af disse kendsgerninger
01:37
should have been enoughnok to convinceoverbevise me to go vegetarianvegetar.
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have været nok til at blive vegetar.
01:40
YetEndnu, there I was -- chkCHK, chkCHK, chkCHK --
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Men alligevel sad jeg der og sp..., sp..., sp...,
01:42
tuckingtucking into a bigstor oldgammel steakbøf.
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spiste en stor, gammel bøf.
01:45
So why was I stallingStalling?
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Så hvorfor trak jeg tiden ud?
01:48
I realizedgik op for that what I was beingvære pitchedslog
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Jeg indså at det der forelå
01:50
was a binarybinær solutionløsning.
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var en binær løsning.
01:52
It was eitherenten
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Det var enten:
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you're a meatkød eaterÆderen or you're a vegetarianvegetar,
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du er en kødspiser, eller du er en vegetar.
01:57
and I guessgætte I just wasn'tvar ikke quitetemmelig readyparat.
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Og jeg var nok ikke helt klar.
02:00
ImagineForestil dig your last hamburgerHamburger.
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Forestil dig din sidste hamburger.
02:03
(LaughterLatter)
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(Latter)
02:07
So my commonalmindelige sensefølelse,
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Så min fornuft,
02:10
my good intentionsintentioner,
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mine gode intentioner,
02:13
were in conflictkonflikt with my tastesmag budsknopper.
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var i konflikt med mine smagsløg.
02:15
And I'd commitbegå to doing it latersenere,
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Og jeg sagde til mig selv at jeg ville gøre det senere.
02:18
and not surprisinglyoverraskende, latersenere never camekom.
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Og overraskende nok, kom senere aldrig.
02:21
SoundLyd familiarvelkendt?
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Lyder det bekendt?
02:24
So I wonderedspekulerede,
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Så jeg spekulerede,
02:26
mightmagt there be a thirdtredje solutionløsning?
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kunne der være en tredie løsning?
02:29
And I thought about it, and I camekom up with one.
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Og jeg tænkte over det. Og jeg fandt på endnu en løsning.
02:31
I've been doing it for the last yearår, and it's great.
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Og jeg har gjort det det seneste år, og det er fantastisk.
02:34
It's calledhedder weekdayugedag vegveg.
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Det hedder "hverdags vegetar".
02:37
The namenavn sayssiger it all:
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Navnet siger det hele.
02:39
Nothing with a faceansigt MondayMandag throughigennem FridayFredag.
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Intet med ansigt mandag til fredag.
02:41
On the weekendweekend, your choicevalg.
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I weekenderne er det dit eget valg.
02:45
SimpleEnkel.
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Enkelt.
02:47
If you want to take it to the nextNæste levelniveau,
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Hvis du ønsker at tage det til næste niveau
02:49
rememberHusk, the majorstørre culpritssyndere
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så husk at de store syndere
02:51
in termsbetingelser of environmentalmiljømæssige damageskade and healthsundhed
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i forbindelse med miljømæssig skade og helbred
02:54
are redrød and processedforarbejdet meatskød.
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er rødt og forarbejdet kød.
02:56
So you want to swapswap those out
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Så du vil gerne bytte dem ud
02:58
with some good, sustainablybæredygtigt harvestedhøstet fishfisk.
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med noget godt og bæredygtig fisk.
03:01
It's structuredstruktureret,
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Det er så struktureret
03:03
so it endsender up beingvære simpleenkel to rememberHusk,
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at det ender med at være nemt at huske.
03:05
and it's okay to breakpause it here and there.
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Og det er ok at bryde reglerne af og til.
03:08
After all, cuttingskæring fivefem daysdage a weekuge
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Trods alt svarer 5 dage om ugen
03:10
is cuttingskæring 70 percentprocent of your meatkød intakeindtag.
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til 70% af dit kødindtag.
03:13
The programprogram has been great, weekdayugedag vegveg.
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Det har været et fantastisk program - hverdagsvegetar.
03:16
My footprint'sfodaftryks smallermindre,
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Jeg sætter mindre fodspor.
03:18
I'm lesseningformindskelse pollutionforurening,
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Jeg forurener mindre.
03:20
I feel better about the animalsdyr,
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Jeg har bedre samvittighed over for dyrene.
03:22
I'm even savingbesparelse moneypenge.
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Jeg sparer endda penge.
03:24
BestBedste of all, I'm healthiersundere,
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Men bedst af alt, jeg er sundere.
03:26
I know that I'm going to livelevende longerlængere,
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Jeg ved at jeg kommer til at leve længere,
03:29
and I've even lostfaret vild a little weightvægt.
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og jeg har endda tabt mig en smule.
03:32
So, please askSpørg yourselvesjer selv,
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Så venligst spørg dig selv,
03:35
for your healthsundhed,
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for dit eget helbreds skyld,
03:37
for your pocketbookpengepung,
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for din pengepungs skyld,
03:39
for the environmentmiljø, for the animalsdyr:
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for miljøets og dyrenes skyld
03:42
What's stoppingstandsning you from givinggiver weekdayugedag vegveg a shotskud?
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hvad der stopper dig i give hverdagsvegetar en chance?
03:45
After all, if all of us
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Faktisk, hvis vi alle
03:48
atespiste halfhalvt as much meatkød,
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spiste halvt så meget kød,
03:50
it would be like halfhalvt of us
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ville det være det samme som hvis halvdelen af os
03:52
were vegetariansvegetarer.
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var vegetarer.
03:54
Thank you.
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Mange tak.
03:56
(ApplauseBifald)
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(Klapsalver)
Translated by Rasmus Birk
Reviewed by Mette Cecilie Olholm

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ABOUT THE SPEAKER
Graham Hill - Journalist
Graham Hill is the founder of TreeHugger.com and LifeEdited; he travels the world to tell stories of sustainability and minimalism. He tweets at @GHill.

Why you should listen
Graham Hill is the founder of LifeEdited, dedicated to helping people design their lives for more happiness with less stuff. When he started the company in 2010, it brought the ideas of his previous project, the eco-blog and vlog TreeHugger.com, into design and architecture. (The TreeHugger team joined the Discovery Communications network as a part of their Planet Green initiative, and Hill now makes appearances on the green-oriented cable channel.)

Before Treehugger, Hill studied architecture and design (his side business is making those cool ceramic Greek coffee cups). His other company, ExceptionLab, is devoted to creating sustainable prototypes -- think lamps made from recycled blinds and ultra-mod planters that are also air filters.

Hill is the author of Weekday Vegetarian, available as a TED Book on Amazon and Apple's iBooks.

 

More profile about the speaker
Graham Hill | Speaker | TED.com