TED2012
Gary Kovacs: Tracking our online trackers
Gary Kovacs: Praćenje naših online pratitelja
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Dok surfate internetom, o vama se prikupljaju informacije. Praćenje na mreži nije 100% zlonamjerno - osobni podaci mogu učiniti vaše surfanje mnogo učinkovitijim; "kolačići" mogu pomoći vašim omiljenim web stranicama da opstanu u poslovanju. Ali, prema riječima Garya Kovacsa, vi imate pravo znati koji podaci o vama se prikupljaju i kako to utječe na vaše korištenje interneta. On otkriva dodatak za Firefox koji vam upravo to omogućuje.
Gary Kovacs -
Gary Kovacs is a technologist and the former CEO of the Mozilla Corporation, where he directed the development of Firefox. Full bio
Gary Kovacs is a technologist and the former CEO of the Mozilla Corporation, where he directed the development of Firefox. Full bio
Double-click the English transcript below to play the video.
00:16
I don't know why, but I'm continually amazed to think
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Ne znam zašto, ali ja sam
neprestano zadivljen mišlju
neprestano zadivljen mišlju
00:19
that two and a half billion of us around the world
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da je dvije i pol milijarde
nas diljem svijeta
nas diljem svijeta
00:22
are connected to each other through the Internet
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povezano putem Interneta
00:24
and that at any point in time
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i da u svakom datom trenutku
00:26
more than 30 percent of the world's population
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više od 30 posto svjetske populacije
00:29
can go online to learn, to create and to share.
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može otići na Internet
kako bi učili, stvarali i dijelili.
kako bi učili, stvarali i dijelili.
00:34
And the amount of time each of us is spending doing all of this
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A količina vremena koju svatko od nas
troši radeći sve ove stvari
troši radeći sve ove stvari
00:38
is also continuing to go grow.
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također nastavlja rasti.
00:40
A recent study showed
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Nedavno istraživanje je pokazalo
00:41
that the young generation alone
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kako samo mlada generacija
00:43
is spending over eight hours a day online.
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provodi više od osam sati
dnevno na Internetu.
dnevno na Internetu.
00:46
As the parent of a nine-year-old girl,
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Meni, kao ocu devetogodišnje djevojčice,
00:48
that number seems awfully low.
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taj broj izgleda jako mali.
00:50
(Laughter)
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(Smijeh)
00:52
But just as the Internet has opened up the world for each and every one of us,
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Ali kao što je Internet za svakog od nas
otvorio vrata prema svijetu,
otvorio vrata prema svijetu,
00:56
it has also opened up each and every one of us to the world.
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tako je i svijetu otvorio
vrata prema svakome od nas.
vrata prema svakome od nas.
00:59
And increasingly, the price we're being asked to pay
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A u sve većoj mjeri, cijena
koja se traži od nas da platimo
koja se traži od nas da platimo
01:02
for all of this connectedness
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za svu ovu povezanost
01:03
is our privacy.
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naša je privatnost.
01:05
Today, what many of us would love to believe
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Danas bi većina nas htjela vjerovati
01:09
is that the Internet is a private place; it's not.
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da je Internet privatno mjesto - nije.
01:12
And with every click of the mouse and every touch of the screen,
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I svakim klikom miša
i svakim dodirom ekrana,
i svakim dodirom ekrana,
01:15
we are like Hansel and Gretel
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mi poput Ivice i Marice
01:18
leaving breadcrumbs of our personal information
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ostavljamo mrvice
naših osobnih informacija
naših osobnih informacija
01:20
everywhere we travel through the digital woods.
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posvuda gdje idemo digitalnom šumom.
01:23
We are leaving our birthdays, our places of residence,
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Ostavljamo svoje datume rođenja,
svoja mjesta boravka,
svoja mjesta boravka,
01:28
our interests and preferences,
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svoje interese i sklonosti,
01:30
our relationships,
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svoje veze s drugima,
01:32
our financial histories, and on and on it goes.
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svoju financijsku povijest i tako dalje.
01:36
Now don't get me wrong,
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Nemojte me pogrešno shvatiti,
01:38
I'm not for one minute suggesting that sharing data is a bad thing.
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ni u jednom trenutku ne kažem
da je dijeljenje podataka loša stvar.
da je dijeljenje podataka loša stvar.
01:41
In fact, when I know the data that's being shared
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U stvari, kada znam
koji podaci se dijele s drugima
koji podaci se dijele s drugima
01:44
and I'm asked explicitly for my consent,
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i kada me se izričito traži moj pristanak,
01:47
I want some sites to understand my habits.
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ja želim da određene stranice
razumiju moje navike.
razumiju moje navike.
01:49
It helps them suggest books for me to read
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To im pomaže da mi predlože
koje knjige pročitati,
koje knjige pročitati,
01:51
or movies for my family to watch
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ili koje filmove da pogledam
sa svojom obitelji,
sa svojom obitelji,
01:54
or friends for us to connect with.
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ili s kojim prijateljima da se povežem.
01:56
But when I don't know and when I haven't been asked,
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Ali kada ne znam ili kada nisam priupitan,
01:59
that's when the problem arises.
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tada se javljaju problemi.
02:02
It's a phenomenon on the Internet today
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To je fenomen
koji se danas na Internetu
koji se danas na Internetu
02:04
called behavioral tracking,
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zove praćenje ponašanja
02:05
and it is very big business.
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i vrlo je razvijen kao biznis.
02:07
In fact, there's an entire industry formed
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U stvari, postoji
čitava industrija temeljena
čitava industrija temeljena
02:09
around following us through the digital woods
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na praćenju nas u digitalnoj šumi
02:12
and compiling a profile on each of us.
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i stvaranju profila svakoga od nas.
02:14
And when all of that data is held,
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I kada su svi ti podaci
u njihovim rukama,
u njihovim rukama,
02:16
they can do almost whatever they want with it.
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oni s njima mogu učiniti
gotovo štogod požele.
gotovo štogod požele.
02:19
This is an area today that has very few regulations
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Ovo je područje koje danas
ima vrlo malo propisa,
ima vrlo malo propisa,
02:23
and even fewer rules.
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a još manje pravila.
02:25
Except for some of the recent announcements here in the United States and in Europe,
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Izuzev nekoliko nedavnih priopćenja
ovdje u SAD-u i u Europi,
ovdje u SAD-u i u Europi,
02:28
it's an area of consumer protection that's almost entirely naked.
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ovo je područje korisničke zaštite
koje je skoro u potpunosti nezaštićeno.
koje je skoro u potpunosti nezaštićeno.
02:32
So let me expose this lurking industry a little bit further.
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Dakle, dozvolite mi da malo više
otkrijem ovu skrivenu industriju.
otkrijem ovu skrivenu industriju.
02:36
The visualization you see forming behind me is called Collusion
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Model koji vidite iza mene
zove se Collusion,
zove se Collusion,
02:39
and it's an experimental browser add-on
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to je eksperimentalni
dodatak za preglednik,
dodatak za preglednik,
02:43
that you can install in your Firefox browser
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kojeg možete instalirati u vaš Firefox,
02:45
that helps you see where your Web data is going and who's tracking you.
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pomoću kojeg vidite kamo idu
vaši mrežni podaci i tko vas prati.
vaši mrežni podaci i tko vas prati.
02:50
The red dots you see up there
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Crvene točke koje vidite
02:52
are sites that are behavioral tracking
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su stranice koje prate ponašanje,
02:54
that I have not navigated to, but are following me.
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koje ja nisam posjetio, ali me one prate.
02:57
The blue dots are the sites that I've actually navigated directly to.
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Plave točke su stranice
koje sam izravno posjetio.
koje sam izravno posjetio.
03:01
And the gray dots are sites that are also tracking me,
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A sive točke su stranice
koje me također prate,
koje me također prate,
03:04
but I have no idea who they are.
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ali nemam pojma tko su.
03:06
All of them are connected, as you can see,
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Svi su oni povezani,
kao što možete vidjeti,
kao što možete vidjeti,
03:08
to form a picture of me on the Web.
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stvarajući sliku o meni na mreži.
03:10
And this is my profile.
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I ovo je moj profil.
03:12
So let me go from an example to something very specific and personal.
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Dopustite mi da sad s primjera prijeđem
na nešto vrlo konkretno i osobno.
na nešto vrlo konkretno i osobno.
03:15
I installed Collusion in my own laptop two weeks ago
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Prije dva tjedna instalirao sam
Collusion na svoj laptop
Collusion na svoj laptop
03:19
and I let it follow me around for what was a pretty typical day.
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i pustio sam da me prati
tijekom mog uobičajenog dana.
tijekom mog uobičajenog dana.
03:22
Now like most of you,
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Kao i većina vas,
03:24
I actually start my day going online and checking email.
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svoj dan započinjem odlaskom na Internet
i provjeravanjem e-pošte.
i provjeravanjem e-pošte.
03:28
I then go to a news site, look for some headlines.
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Zatim odem na stranicu s vijestima
i pregledam naslove
i pregledam naslove
03:31
And in this particular case I happened to like one of them
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i u ovom konkretnom slučaju
svidio mi se jedan
svidio mi se jedan
03:34
on the merits of music literacy in schools
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na temu vrijednosti
glazbene pismenosti u školama
glazbene pismenosti u školama
03:37
and I shared it over a social network.
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i podijelio sam to putem društvene mreže.
03:40
Our daughter then joined us at the breakfast table,
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Tada nam se naša kćer
pridružila za doručkom
pridružila za doručkom
03:42
and I asked her, "Is there an emphasis on music literacy in your school?"
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i pitao sam je: "Postoji li naglasak
na glazbenu pismenost u tvojoj školi?"
na glazbenu pismenost u tvojoj školi?"
03:47
And she, of course, naturally as a nine-year-old,
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A ona me, kao svaka devetogodišnjakinja,
03:49
looked at me and said quizzically, "What's literacy?"
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pogledala i zbunjeno pitala:
"Što je pismenost?"
"Što je pismenost?"
03:51
So I sent her online, of course, to look it up.
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I tako sam je, naravno,
poslao da sama sazna na Internetu.
poslao da sama sazna na Internetu.
03:55
Now let me stop here.
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Dozvolite mi da ovdje stanem.
03:57
We are not even two bites into breakfast
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Tek što smo započeli s doručkom,
03:59
and there are already nearly 25 sites that are tracking me.
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već me je pratilo skoro 25 stranica.
04:04
I have navigated to a total of four.
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Ja sam posjetio samo četiri.
04:07
So let me fast-forward through the rest of my day.
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Ukratko ću prepričati svoj ostatak dana.
04:10
I go to work, I check email,
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Odlazim na posao, provjeravam e-poštu,
04:13
I log onto a few more social sites, I blog,
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ulogiram se na još par
društvenih stranica, pišem blog,
društvenih stranica, pišem blog,
04:15
I check more news reports, I share some of those news reports,
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provjerim još vijesti,
nešto od toga podijelim dalje,
nešto od toga podijelim dalje,
04:19
I go look at some videos,
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pogledam nekoliko videa ,
04:21
pretty typical day -- in this case, actually fairly pedantic --
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vrlo tipičan dan -- u ovom slučaju,
poprilično detaljan --
poprilično detaljan --
04:25
and at the end of the day, as my day winds down,
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i na kraju dana,
kako se dan primiče kraju,
kako se dan primiče kraju,
04:28
look at my profile.
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pogledajte moj profil.
04:31
The red dots have exploded.
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Crvene točke su eksplodirale.
04:34
The gray dots have grown exponentially.
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Sive točke su eksponencijalno narasle.
04:36
All in all, there's over 150 sites
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Sve u svemu, ima preko 150 stranica
04:39
that are now tracking my personal information,
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koje prate moje osobne informacije,
04:42
most all of them without my consent.
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većina njih bez mog odobrenja.
04:44
I look at this picture and it freaks me out.
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Pogledam ovo i izbezumim se.
04:48
This is nothing. I am being stalked across the Web.
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Ovo je ništa. Uhode me preko Interneta.
04:52
And why is this happening?
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A zašto se ovo događa?
04:55
Pretty simple -- it's huge business.
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Vrlo jednostavno -
to predstavlja ogroman biznis.
to predstavlja ogroman biznis.
04:57
The revenue of the top handful of companies in this space
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Prihod nekoliko kompanija
koje su u vrhu za ovo područje
koje su u vrhu za ovo područje
04:59
is over 39 billion dollars today.
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danas je preko 39 milijardi dolara.
05:02
And as adults, we're certainly not alone.
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Mi kao odrasli
svakako nismo sami u ovome.
svakako nismo sami u ovome.
05:05
At the same time I installed my own Collusion profile,
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U isto vrijeme kada sam
sebi instalirao Collusion,
sebi instalirao Collusion,
05:08
I installed one for my daughter.
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instalirao sam i svojoj kćeri.
I za jedno subotnje jutro, nakon
dva sata provedenih na Internetu,
dva sata provedenih na Internetu,
05:11
And on one single Saturday morning, over two hours on the Internet,
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05:14
here's her Collusion profile.
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evo kako izgleda njezin Collusion profil.
05:18
This is a nine-year-old girl
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Ovo je devetogodišnja djevojčica,
05:21
navigating to principally children's sites.
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koja uglavnom posjećuje dječje stranice.
05:24
I move from this, from freaked out to enraged.
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Tu moja izbezumljenost prelazi u bijes.
05:28
This is no longer me being a tech pioneer or a privacy advocate;
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Ovo vam više ne govorim kao osoba za
tehnologiju ili zagovaratelj privatnosti;
tehnologiju ili zagovaratelj privatnosti;
05:33
this is me being a parent.
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ovo se tiče mene kao roditelja.
05:34
Imagine in the physical world
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Zamislite kada bi u stvarnom svijetu
05:36
if somebody followed our children around with a camera and a notebook
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netko uokolo pratio našu djecu
foto aparatom i bilježnicom
foto aparatom i bilježnicom
05:39
and recorded their every movement.
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i bilježio svaki njihov korak.
05:41
I can tell you, there isn't a person in this room that would sit idly by.
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Sigurno ne postoji osoba u ovoj prostoriji
koja bi samo ležerno sjedila.
koja bi samo ležerno sjedila.
05:45
We'd take action. It may not be good action, but we would take action.
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Poduzeli bismo nešto, možda ne baš
primjereno, ali bismo reagirali.
primjereno, ali bismo reagirali.
05:48
(Laughter)
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(Smijeh)
05:49
We can't sit idly by here either.
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Ne možemo ni ovdje samo
nezainteresirano sjediti.
nezainteresirano sjediti.
05:51
This is happening today.
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Ovo se događa danas.
05:53
Privacy is not an option,
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Privatnost nije moguća
i to ne bi smjela biti cijena
koju prihvaćamo
koju prihvaćamo
05:56
and it shouldn't be the price we accept
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05:57
for just getting on the Internet.
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samo da bismo koristili Internet.
05:59
Our voices matter and our actions matter even more.
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Naši glasovi su važni,
a naša djela još važnija.
a naša djela još važnija.
06:03
Today we've launched Collusion.
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Danas smo lansirali Collusion.
06:06
You can download it, install it in Firefox,
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Možete ga skinuti i instalirati u Firefox
06:08
to see who is tracking you across the Web
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kako biste vidjeli
tko vas nadzire na Internetu
tko vas nadzire na Internetu
06:11
and following you through the digital woods.
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i tko vas prati kroz digitalnu šumu.
06:13
Going forward, all of our voices need to be heard.
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Ubuduće svi naši glasovi trebaju se čuti.
06:16
Because what we don't know can actually hurt us.
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Jer stvari koje ne znamo,
zapravo nam mogu nauditi.
zapravo nam mogu nauditi.
06:19
Because the memory of the Internet is forever.
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Zato što Internet zauvijek pamti.
06:22
We are being watched.
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Pod nadzorom smo.
06:23
It's now time for us to watch the watchers.
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Sada je vrijeme
da mi nadziremo nadziratelje.
da mi nadziremo nadziratelje.
06:26
Thank you.
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Hvala.
06:27
(Applause)
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(Pljesak)
ABOUT THE SPEAKER
Gary Kovacs -Gary Kovacs is a technologist and the former CEO of the Mozilla Corporation, where he directed the development of Firefox.
Why you should listen
Gary Kovacs is the chief executive officer of AVG Technologies. Prior to joining AVG, he was CEO of Mozilla Corporation with the responsibility for leading the overall direction of the organization and the Firefox Web browser, after stints at Sybase/SAP, Adobe and Macromedia. He led the creation and growth of Zi Corporation, a company specializing in embedded software and services for mobile and consumer devices, and spent 10 years at IBM in leadership positions in product management, sales, marketing and operations within the global software division.
In his TED University talk, Kovacs introduces the tool Collusion, which is now called Lightbeam >>
Gary Kovacs | Speaker | TED.com