ABOUT THE SPEAKER
Juan Enriquez - Futurist
Juan Enriquez thinks and writes about the profound changes that genomics and other life sciences will bring in business, technology, politics and society.

Why you should listen

A broad thinker who studies the intersections of these fields, Enriquez has a talent for bridging disciplines to build a coherent look ahead. He is the managing director of Excel Venture Management, a life sciences VC firm. He recently published (with Steve Gullans) Evolving Ourselves: How Unnatural Selection and Nonrandom Mutation Are Shaping Life on Earth. The book describes a world where humans increasingly shape their environment, themselves and other species.

Enriquez is a member of the board of Synthetic Genomics, which recently introduced the smallest synthetic living cell. Called “JCVI-syn 3.0,” it has 473 genes (about half the previous smallest cell). The organism would die if one of the genes is removed. In other words, this is the minimum genetic instruction set for a living organism.

More profile about the speaker
Juan Enriquez | Speaker | TED.com
TED2013

Juan Enriquez: Your online life, permanent as a tattoo

Juan Enriquez: Vaš online život, trajan kao tetovaža

Filmed:
1,746,210 views

Što ako je Andy Warhol pogriješio, umjesto da budemo slavni 15 minuta, samo smo toliko anonimni? U ovom kratkom govoru, Juan Enriquez gleda iznenađujuće trajne učinke digitalnog dijeljenja na našu osobnu privatnost. Dijeli s nama lekcije starih Grka, kako bismo se lakše nosili s našim novim "digitalnim tetovažama."
- Futurist
Juan Enriquez thinks and writes about the profound changes that genomics and other life sciences will bring in business, technology, politics and society. Full bio

Double-click the English transcript below to play the video.

00:13
All right, so let's take
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U redu, uzmimo
00:14
fourčetiri subjectsteme that obviouslyočito go togetherzajedno:
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četiri teme koje očito idu skupa:
00:17
bigvelika datapodaci, tattoostetovaže, immortalitybesmrtnost and the GreeksGrci.
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veliki podaci, tetovaže, besmrtnost i Grci.
00:21
Right?
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Jelda?
00:22
Now, the issueizdanje about tattoostetovaže is that,
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Sad, stvar sa tetovažama je takva da
00:26
withoutbez a wordriječ, tattoostetovaže really do shoutvikati.
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bez riječi, tetovaže zaista viču.
00:30
[BeautifulLijepa]
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[Prekrasno]
00:34
[IntriguingIntrigantan]
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[Intrigirajuće]
00:36
So you don't have to say a lot.
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Tako da ne morate puno reći.
00:39
[AllegianceOdanost]
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[Savez]
00:43
[Very intimateintimni]
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[Vrlo intimno]
00:47
[SeriousOzbiljne mistakesgreške]
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[Ozbiljne greške]
00:50
(LaughterSmijeh)
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(Smijeh)
00:54
And tattoostetovaže tell you a lot of storiespriče.
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I tetovaže vam pričaju puno priča.
00:58
If I can askpitati an indiscreetindiskretno questionpitanje,
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Ako mogu postaviti indiskretno pitanje,
00:59
how manymnogi of you have tattoostetovaže?
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koliko vas ima tetovažu?
01:03
A fewnekoliko, but not mostnajviše.
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Nekoliko, ali ne većina.
01:04
What happensdogađa se if FacebookFacebook, GoogleGoogle, TwitterTwitter, LinkedInLinkedIn,
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Što ako su Facebook, Google, Twitter, LinkedIn,
01:07
cellćelija phonestelefoni, GPSGPS, FoursquareČetverokut, YelpCviliti, TravelPutovanja AdvisorSavjetnik,
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mobiteli, GPS, Foursquare, Yelp, Travel Advisor,
01:10
all these things you dealdogovor with everysvaki day
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sve te stvari koje koristite svakodnevno
01:13
turnskretanje out to be electronicelektronička tattoostetovaže?
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ustvari elektroničke tetovaže?
01:15
And what if they providepružiti as much informationinformacija
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I što ako daju jednaku količinu informacija
01:17
about who and what you are as any tattootetovaža ever would?
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o tome tko i što ste vi kao i bilo koja tetovaža?
01:22
What's endedzavršeno up happeningdogađa over the pastprošlost fewnekoliko decadesdesetljeća
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Ono što se događa posljednjih par desetljeća
01:24
is the kindljubazan of coveragepokrivenost that you had as a headglava of statedržava
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jest da količinu praćenja koju ste imali kao čelnik države
01:27
or as a great celebritypoznata ličnost
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ili kao slavna ličnost
01:30
is now beingbiće appliedprimijenjen to you everysvaki day by all these people
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sada imate svaki dan od strane svih ovih ljudi
01:33
who are TweetingTweeting, bloggingbloganje, followingsljedeći you,
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koji Tweetaju, blogaju, "slijede" vas,
01:36
watchinggledanje your creditKreditna scoresrezultate and what you do to yourselfsami.
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gledaju vaš kreditni rejting i što radite sami sebi.
01:40
And electronicelektronička tattoostetovaže alsotakođer shoutvikati.
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I elektroničke tetovaže također viču.
01:44
And as you're thinkingmišljenje of the consequencesposljedice of that,
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I dok razmišljate o posljedicama toga,
01:47
it's gettinguzimajući really hardteško to hidesakriti from this stuffstvari, amongmeđu other things,
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postaje jako teško sakriti se od ovih stvari, između ostalog,
01:50
because it's not just the electronicelektronička tattoostetovaže,
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zato što to nisu samo elektroničke tetovaže,
01:52
it's faciallica recognitionpriznanje that's gettinguzimajući really good.
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već i prepoznavanje lica koje postaje jako dobro.
01:56
So you can take a pictureslika with an iPhoneiPhone and get all the namesimena,
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Tako da možete napraviti sliku s iPhoneom i dobiti sva imena,
02:00
althoughiako, again, sometimesponekad it does make mistakesgreške. (LaughterSmijeh)
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iako, ponekad i griješi.
(Smijeh)
02:04
But that meanssredstva you can take a typicaltipičan barbar scenescena like this,
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Ali to vam omogućuje da u tipičnoj sceni iz bara kao što je ova,
02:07
take a pictureslika, say, of this guy right here,
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napravite sliku, recimo, ovog tipa ovdje,
02:11
get the nameime, and downloadpreuzimanje datoteka all the recordsploče
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dobijete ime, i skinete sve podatke
02:15
before you utterizreći a wordriječ or speakgovoriti to somebodyneko,
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prije nego što progovorite i jednu riječ s nekim,
02:19
because everybodysvi turnsokreti out to be
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jer na kraju ispada da smo svi
02:20
absolutelyapsolutno plasteredpijan by electronicelektronička tattoostetovaže.
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potpuno prekriveni elektroničkim tetovažama.
02:24
And so there's companiestvrtke like facelice.comcom that now have
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I sada postoje tvrtke kao što je face.com koje imaju
02:26
about 18 billionmilijardi faceslica onlinena liniji.
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otprilike 18 milijardi lica online.
02:30
Here'sOvdje je what happeneddogodilo to this companydruštvo.
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Evo što se dogodilo s ovom tvrtkom.
02:31
[CompanyTvrtka soldprodan to FacebookFacebook, JuneLipnja 18, 2012...]
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[Tvrtka prodana Facebooku, 18. lipnja 2012...]
02:34
There are other companiestvrtke that will placemjesto a camerafotoaparat
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Postoje druge tvrtke koje će postaviti kameru
02:37
like this — this has nothing to do with FacebookFacebook
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ovako -- ovo nema nikakve veze s Facebookom --
02:39
they take your pictureslika, they tiekravata it to the socialsocijalni mediamedia,
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naprave vašu sliku, povežu je sa društvenim mrežama,
02:41
they figurelik out you really like to wearnositi blackcrno dresseshaljine,
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otkriju da zaista volite nositi crne haljine,
02:44
so maybe the personosoba in the storedućan comesdolazi up and sayskaže,
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pa će možda do vas doći prodavač i reći,
02:46
"Hey, we'veimamo got fivepet blackcrno dresseshaljine
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"Hej, imamo pet crnih haljina
02:48
that would just look great on you."
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koje bi izgledale odlično na vama."
02:52
So what if AndyAndy was wrongpogrešno?
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Što ako je Andy pogriješio?
02:54
Here'sOvdje je Andy'sAndy je theoryteorija.
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Evo Andyeve teorije.
02:55
[In the futurebudućnost, everybodysvi will be worldsvijet famouspoznat for 15 minutesminuta.]
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[U budućnosti, svi će biti svjetski poznati 15 minuta.]
02:57
What if we flipdrzak this?
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Što ako ovo okrenemo?
02:58
What if you're only going to be anonymousanoniman for 15 minutesminuta? (LaughterSmijeh)
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Što ako ćeš biti anoniman samo 15 minuta? (Smijeh)
03:03
Well, then, because of electronicelektronička tattoostetovaže,
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Pa, u tom slučaju, zbog svih tih elektroničkih tetovaža,
03:06
maybe all of you and all of us are very closeblizu to immortalitybesmrtnost,
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možda ste svi vi i svi mi vrlo blizu besmrtnosti,
03:10
because these tattoostetovaže will liveživjeti
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jer će ove tetovaže živjeti
03:12
fardaleko longerviše than our bodiestjelesa will.
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puno duže od naših tijela.
03:15
And if that's truepravi, then what we want to do
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I ako je to istina, onda ono što želimo učiniti je
03:16
is we want to go throughkroz fourčetiri lessonslekcije from the GreeksGrci
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proći četiri lekcije Grka
03:20
and one lessonlekcija from a LatinLatinski AmericanAmerički.
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i jednu lekciju Latino Amerikanca.
03:23
Why the GreeksGrci?
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Zašto Grci?
03:25
Well, the GreeksGrci thought about what happensdogađa se
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Pa, Grci su razmišljali što se događa
03:27
when godsbogovi and humansljudi and immortalitybesmrtnost mixmiješati for a long time.
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kada se bogovi i ljudi i besmrtnost miješaju dugo vremena.
03:32
So lessonlekcija numberbroj one: SisyphusSizif.
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Prva lekcija: Sizif.
03:35
RememberSjećam se? He did a horribleužasno thing, condemnedproklet for all time
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Sjećate se? On je učinio užasnu stvar, osuđen za sva vremena
03:38
to rollsvitak this rockstijena up, it would rollsvitak back down,
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da gura svoj kamen gore, koji se onda otkotrlja dolje,
03:40
rollsvitak back up, rollsvitak back down.
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gore, dolje.
03:42
It's a little like your reputationugled.
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To je pomalo kao vaša reputacija.
03:44
OnceJednom you get that electronicelektronička tattootetovaža,
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Jednom kada dobijete tu elektroničku tetovažu,
03:46
you're going to be rollingvaljanje up and down for a long time,
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gurat ćete gore i dolje jako dugo,
03:49
so as you go throughkroz this stuffstvari,
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tako da dok prolazite kroz ove stvari,
03:51
just be carefulpažljiv what you postpošta.
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pazite što objavljujete.
03:54
MythMit numberbroj two: OrpheusOrfej, wonderfulpredivan guy,
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Mit broj dva: Orfej, prekrasan tip,
03:57
charmingšarmantan to be around, great partierpartijaner, great singerpjevač,
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divan u društvu, veliki zabavljač, veliki pjevač,
04:01
losesGubi his beloveddragi, charmsčari his way into the underworldpodzemni svijet,
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izgubi svoju ljubav, pomoću šarma uđe u podzemlje,
04:04
only personosoba to charmšarm his way into the underworldpodzemni svijet,
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jedina osoba koja je uspjela doći u podzemlje na taj način,
04:07
charmsčari the godsbogovi of the underworldpodzemni svijet,
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šarmira bogove podzemlja,
04:09
they releasepuštanje his beautyljepota on the conditionstanje
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puštaju njegovu ljepoticu pod uvjetom
04:12
he never look at her untildo they're out.
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da je ne pogleda dok ne izađu.
04:15
So he's walkinghodanje out and walkinghodanje out and walkinghodanje out
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Izlazi van i izlazi van i izlazi van
04:17
and he just can't resistodoljeti. He looksizgled at her, losesGubi her foreverzauvijek.
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i ne može odljeti. Pogleda je, i izgubi zauvijek.
04:21
With all this datapodaci out here, it mightmoć be a good ideaideja
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Sa svim ovim podacima na raspolaganju, bilo bi dobro
04:24
not to look too fardaleko into the pastprošlost of those you love.
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da ne gledate predaleko u prošlost onih koje volite.
04:30
LessonLekcija numberbroj threetri: AtalantaAtalanta.
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Lekcija broj tri: Atalanta.
04:33
GreatestNajveći runnertrkač. She would challengeizazov anybodyiko.
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Najveći trkač. Ona bi izazvala bilo koga.
04:37
If you wonwon, she would marryoženiti you.
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Ako pobijediš, udat će se za tebe.
04:40
If you lostizgubljen, you diedumro.
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Ako izgubiš, umreš.
04:43
How did HippomenesHippomenes beatpobijediti her?
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Kako ju je Hipomen pobijedio?
04:45
Well, he had all these wonderfulpredivan little goldenzlatan applesjabuke,
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Pa, imao je sve te divne zlatne jabučice,
04:47
and she'dBila runtrčanje aheadnaprijed, and he'don bi rollsvitak a little goldenzlatan applejabuka.
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i ona bi potrčala naprijed, a on bi zakotrljao zlatnu jabuku.
04:50
She'dOna bi runtrčanje aheadnaprijed, and he'don bi rollsvitak a little goldenzlatan applejabuka.
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Potrčala bi naprijed, a on bi zakotrljao zlatnu jabučicu.
04:52
She keptčuva gettinguzimajući distractedometen. He eventuallyeventualno wonwon the raceutrka.
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To joj je odvlačilo pozornost. Na kraju je pobijedio u utrci.
04:56
Just rememberzapamtiti the purposesvrha as all these little goldenzlatan applesjabuke
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Samo se sjetite svrhe svih tih malih zlatnih jabuka
04:59
come and reachdohvatiti you and you want to postpošta about them
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koje dolaze do vas i želite objavljivati nešto o njima
05:02
or tweetcvrkut about them or sendposlati a late-nightkasno u noć messageporuka.
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ili tweetati o njima ili poslati kasnu poruku.
05:05
And then, of coursenaravno, there's NarcissusNarcis.
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I onda, naravno, tu je Narcis.
05:09
NobodyNitko ne here would ever be accusedoptuženik or be familiarupoznat with NarcissusNarcis.
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Nitko ovdje nikada ne bi bio optužen ili upoznat s Narcisom.
05:12
(LaughterSmijeh)
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(Smijeh)
05:15
But as you're thinkingmišljenje about NarcissusNarcis,
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Ali dok razmišljate o Narcisu,
05:17
just don't fallpad in love with your ownvlastiti reflectionodraz.
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samo se nemojte zaljubiti u vlastiti odraz.
05:21
Last lessonlekcija, from a LatinLatinski AmericanAmerički:
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Posljednja lekcija, od Latino Amerikanca:
05:23
This is the great poetpjesnik JorgeJorge LuisLuis BorgesBorges.
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Ovo je veliki pjesnik Jorge Luis Borges.
05:26
When he was threatenedugroženi by the thugsnasilnika
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Kada su mu prijetili nasilnici
05:27
of the ArgentineArgentinski militaryvojni juntaHunta,
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Argentinske vojne hunte,
05:30
he camedošao back and said, "Oh, come on,
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on se vratio i rekao, "Oh, hajde,
05:32
how elsedrugo can you threatenprijete, other than with deathsmrt?"
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kako drugačije možete prijetiti, osim smrću?"
05:35
The interestingzanimljiv thing, the originalizvornik thing,
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Zanimljiva stvar, originalna stvar,
05:38
would be to threatenprijete somebodyneko with immortalitybesmrtnost.
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bila bi prijetiti nekom besmrtnošću.
05:42
And that, of coursenaravno, is what we are all
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I to je, naravno, ono čime nam se
05:43
now threatenedugroženi with todaydanas because of electronicelektronička tattoostetovaže.
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danas prijeti zbog elektroničkih tetovaža.
05:47
Thank you.
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Hvala vam.
05:48
(ApplausePljesak)
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(Pljesak)
Translated by Ivan Stamenkovic
Reviewed by Anita Cavrag

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ABOUT THE SPEAKER
Juan Enriquez - Futurist
Juan Enriquez thinks and writes about the profound changes that genomics and other life sciences will bring in business, technology, politics and society.

Why you should listen

A broad thinker who studies the intersections of these fields, Enriquez has a talent for bridging disciplines to build a coherent look ahead. He is the managing director of Excel Venture Management, a life sciences VC firm. He recently published (with Steve Gullans) Evolving Ourselves: How Unnatural Selection and Nonrandom Mutation Are Shaping Life on Earth. The book describes a world where humans increasingly shape their environment, themselves and other species.

Enriquez is a member of the board of Synthetic Genomics, which recently introduced the smallest synthetic living cell. Called “JCVI-syn 3.0,” it has 473 genes (about half the previous smallest cell). The organism would die if one of the genes is removed. In other words, this is the minimum genetic instruction set for a living organism.

More profile about the speaker
Juan Enriquez | Speaker | TED.com