ABOUT THE SPEAKER
Juan Enriquez - Futurist
Juan Enriquez thinks and writes about the profound changes that genomics and other life sciences will bring in business, technology, politics and society.

Why you should listen

A broad thinker who studies the intersections of these fields, Enriquez has a talent for bridging disciplines to build a coherent look ahead. He is the managing director of Excel Venture Management, a life sciences VC firm. He recently published (with Steve Gullans) Evolving Ourselves: How Unnatural Selection and Nonrandom Mutation Are Shaping Life on Earth. The book describes a world where humans increasingly shape their environment, themselves and other species.

Enriquez is a member of the board of Synthetic Genomics, which recently introduced the smallest synthetic living cell. Called “JCVI-syn 3.0,” it has 473 genes (about half the previous smallest cell). The organism would die if one of the genes is removed. In other words, this is the minimum genetic instruction set for a living organism.

More profile about the speaker
Juan Enriquez | Speaker | TED.com
TED2013

Juan Enriquez: Your online life, permanent as a tattoo

Juan Enriquez: Vaše spletno življenje, trajno kot tetovaža

Filmed:
1,746,210 views

Kaj pa, če se je Andy Warhol motil, in v prihodnosti ne bomo 15 minut slavni, ampak le 15 minut anonimni? V tem kratkem govoru bo Juan Enriquez predstavil presenetljivo dolgotrajne posledice spletnega deljenja naših informacij, in kako le-te uničujejo našo zasebnost. Z njim bomo dobili vpogled v mitologijo starih Grkov, in seznanil nas bo z elektronskimi tetovažami.
- Futurist
Juan Enriquez thinks and writes about the profound changes that genomics and other life sciences will bring in business, technology, politics and society. Full bio

Double-click the English transcript below to play the video.

00:13
All right, so let's take
0
1643
1139
Vzemimo na primer
00:14
fourštiri subjectspredmetov that obviouslyočitno go togetherskupaj:
1
2782
2340
štiri teme, ki so očitno povezane med seboj:
00:17
bigvelik datapodatkov, tattoostetovaže, immortalitynesmrtnost and the GreeksGrki.
2
5122
4729
veliko podatkov, tetovaže, nesmrtnost in Grke.
00:21
Right?
3
9851
830
V redu?
00:22
Now, the issuetežava about tattoostetovaže is that,
4
10681
3419
Težava pri tetovažah je ta,
00:26
withoutbrez a wordbeseda, tattoostetovaže really do shoutkričati.
5
14100
4205
da nam brez besed veliko povedo.
00:30
[Beautifulčudovito]
6
18305
4060
Čudovito.
00:34
[IntriguingZanimiv]
7
22365
1898
Očarljivo.
00:36
So you don't have to say a lot.
8
24263
3315
Ni ti potrebno veliko povedati.
00:39
[AllegianceZvestobo]
9
27578
3667
Zvestoba.
00:43
[Very intimateintimno]
10
31246
4402
Zelo intimno.
00:47
[SeriousResno mistakesnapake]
11
35648
2625
Hude napake.
00:50
(LaughterSmeh)
12
38273
3088
(smeh)
00:54
And tattoostetovaže tell you a lot of storieszgodbe.
13
42437
3781
Tetovaže povedo veliko zgodb.
00:58
If I can askvprašajte an indiscreetprostih questionvprašanje,
14
46218
1745
Če smem vprašati,
00:59
how manyveliko of you have tattoostetovaže?
15
47963
3476
koliko od vas ima tetovažo?
01:03
A fewmalo, but not mostnajbolj.
16
51439
1507
Nekaj, a ne večina.
01:04
What happensse zgodi if FacebookFacebook, GoogleGoogle, TwitterCvrkutati, LinkedInLinkedIn,
17
52946
2787
Kaj se zgodi, če se Facebook, Google, Twitter, LinkedIn,
01:07
cellcelica phonestelefoni, GPSGPS, FoursquareKvadrat, YelpCitati, TravelPotovanja AdvisorSvetovalec,
18
55733
2898
mobiteli, navigacijske naprave, Yelp, Travel Advisor,
01:10
all these things you dealobravnava with everyvsak day
19
58631
2760
vse te zadeve, ki jih dnevno uporabljate,
01:13
turnobrat out to be electronicelektronsko tattoostetovaže?
20
61391
2360
spremenijo v elektronske tetovaže?
01:15
And what if they providezagotoviti as much informationinformacije
21
63751
1622
Kaj pa, če nudijo več informacij
01:17
about who and what you are as any tattootatoo ever would?
22
65373
4977
o tem, kdo in kaj ste, kot pa tetovaža?
01:22
What's endedkončal up happeningdogaja over the pastpreteklost fewmalo decadesdesetletja
23
70350
2186
V zadnjih nekaj desetletjih, se je pozornost,
01:24
is the kindvrste of coveragepokritost that you had as a headglava of statedržava
24
72536
3106
kakršne so bili deležni predsedniki držav
01:27
or as a great celebrityslaven
25
75642
2679
ali pa super zvezdniki,
01:30
is now beingbiti applieduporablja to you everyvsak day by all these people
26
78321
2721
preusmerila na vas, s pomočjo ljudi,
01:33
who are TweetingTweeting, bloggingblogging, followingsledi you,
27
81042
2987
ki vam tvitajo, sledijo vašemu blogu,
01:36
watchinggledal your creditkredit scoresrezultati and what you do to yourselfsami.
28
84029
4320
opazujejo vaš bančni račun in kar počnete v prostem času.
01:40
And electronicelektronsko tattoostetovaže alsotudi shoutkričati.
29
88349
4414
Tudi elektronske tetovaže so zelo zgovorne.
01:44
And as you're thinkingrazmišljanje of the consequencesposledice of that,
30
92763
2344
Ko pa razmišljaš o posledicah,
01:47
it's gettingpridobivanje really hardtežko to hideskriti from this stuffstvari, amongmed other things,
31
95107
2936
sej je tem zadevam zelo težko izogniti, med drugim zato,
01:50
because it's not just the electronicelektronsko tattoostetovaže,
32
98043
2779
ker ni težava le v elektronskih tetovažah,
01:52
it's facialobraza recognitionpriznanje that's gettingpridobivanje really good.
33
100822
4072
ampak tudi v prepoznavnosti obraza.
01:56
So you can take a pictureslika with an iPhoneiPhone and get all the namesimena,
34
104894
3798
Z Iphonom lahko posnameš fotografijo, in imena ljudi se samodejno napišejo.
02:00
althoughčeprav, again, sometimesvčasih it does make mistakesnapake. (LaughterSmeh)
35
108692
4057
Čeprav to ne deluje vedno brezhibno.
02:04
But that meanssredstva you can take a typicaltipično barbar scenescene like this,
36
112749
3009
To pa pomeni, da lahko posnameš fotografijo v nekem baru,
02:07
take a pictureslika, say, of this guy right here,
37
115758
4008
izbereš nekega posameznika,
02:11
get the nameime, and downloadprenesi all the recordsevidence
38
119766
3664
izveš njegovo ime, in posledično vse njegove podatke.
02:15
before you utterizreči a wordbeseda or speakgovoriti to somebodynekdo,
39
123430
3619
To pa brez spregovoriti besede z njim,
02:19
because everybodyvsi turnszavrti out to be
40
127049
1376
kajti čisto vsak posameznik
02:20
absolutelyabsolutno plasteredpijan by electronicelektronsko tattoostetovaže.
41
128425
3601
ima na sebi neke vrste elektronsko tetovažo.
02:24
And so there's companiespodjetja like faceobraz.comcom that now have
42
132026
2492
Obstajajo podjetja, kot je face.com, ki imajo shranjenih
02:26
about 18 billionmilijardo facesobrazi onlinena spletu.
43
134518
3784
preko 18 milijard obrazov.
02:30
Here'sTukaj je what happenedse je zgodilo to this companypodjetje.
44
138302
1589
Temu podjetju pa se je zgodilo to:
02:31
[CompanyPodjetje soldprodano to FacebookFacebook, JuneJunija 18, 2012...]
45
139891
2663
[Podjetje prodano Facebooku, 18. junija 2013...]
02:34
There are other companiespodjetja that will placemesto a camerakamera
46
142554
2653
So tudi druga podjetja, ki postavijo fotoaparat,
02:37
like this — this has nothing to do with FacebookFacebook
47
145207
2423
kot je tale, - tole nima nikakršne veze s Facebookom-,
02:39
they take your pictureslika, they tiekravata it to the socialsocialno mediamediji,
48
147630
2312
posnamejo fotografijo, jo povežejo s socialnimi omrežji
02:41
they figureštevilka out you really like to wearobrabo blackčrna dressesobleke,
49
149942
2127
in ugotovijo, da zelo radi nosite črne obleke.
02:44
so maybe the personoseba in the storeshranite comesprihaja up and sayspravi,
50
152069
2436
Nato prodajalec iz trgovine pristopi do vas in vam reče,
02:46
"Hey, we'vesmo got fivepet blackčrna dressesobleke
51
154505
2300
da nudi čudovite črne obleke,
02:48
that would just look great on you."
52
156805
3233
ki bi se vam odlično prilegale.
02:52
So what if AndyAndy was wrongnarobe?
53
160038
2120
Kaj pa, če se Andy moti?
02:54
Here'sTukaj je Andy'sAndy's theoryteorija.
54
162158
1270
To je njegova teorija.
02:55
[In the futureprihodnost, everybodyvsi will be worldsvet famousslavni for 15 minutesminut.]
55
163428
1844
V prihodnosti bo vsak posameznik slaven za 15 minut.
02:57
What if we flipflip this?
56
165272
1106
Kaj pa, če obrnemo to trditev?
02:58
What if you're only going to be anonymousanonimno for 15 minutesminut? (LaughterSmeh)
57
166378
4681
Kaj pa, če bo vsak posameznik anonimen za 15 minut?
03:03
Well, then, because of electronicelektronsko tattoostetovaže,
58
171059
3016
Zaradi elektronskih tetovaž,
03:06
maybe all of you and all of us are very closeblizu to immortalitynesmrtnost,
59
174075
4661
bomo morda stopili korak bliže nesmrtnosti,
03:10
because these tattoostetovaže will livev živo
60
178736
1578
kajti te tetovaže bodo živele
03:12
fardaleč longerdlje than our bodiestelesa will.
61
180314
2777
veliko dlje od naših teles.
03:15
And if that's trueresnično, then what we want to do
62
183091
1891
Če je to resnica, bi morali
03:16
is we want to go throughskozi fourštiri lessonslekcije from the GreeksGrki
63
184982
3409
slediti štirim naukom starih Grkov
03:20
and one lessonlekcijo from a LatinLatinski AmericanAmeriški.
64
188391
3309
in enemu iz Latinske Amerike.
03:23
Why the GreeksGrki?
65
191700
1823
Zakaj prav od Grkov?
03:25
Well, the GreeksGrki thought about what happensse zgodi
66
193523
1857
Zato, ker so Grki razmišljali,
03:27
when godsbogovi and humansljudje and immortalitynesmrtnost mixmešamo for a long time.
67
195380
4958
kaj se zgodi, ko se bogovi, smrtniki in nesmrtnost mešajo veliko časa.
03:32
So lessonlekcijo numberštevilka one: SisyphusSizif.
68
200338
2680
Prvi nauk: Sizif.
03:35
RememberNe pozabite? He did a horriblegrozno thing, condemnedobsojen for all time
69
203018
3026
Se spomnite? Storil je hudo napako, bil obsojen za večne čase
03:38
to rollroll this rockrock up, it would rollroll back down,
70
206044
2383
na kotaljenje skale na vrh, skala se je nato skotalila nazaj dol,
03:40
rollroll back up, rollroll back down.
71
208427
1973
pa spet gor, dol, gor, dol.
03:42
It's a little like your reputationugled.
72
210400
2403
Nekako tako, kot vaš sloves.
03:44
OnceEnkrat you get that electronicelektronsko tattootatoo,
73
212803
1435
Ko enkrat dobiš elektronsko tetovažo,
03:46
you're going to be rollingvaljanje up and down for a long time,
74
214238
2928
se boš dolgo časa kotalil gor in dol,
03:49
so as you go throughskozi this stuffstvari,
75
217166
2308
zato je dobro preveriti,
03:51
just be carefulskrbno what you postpost.
76
219474
3085
kaj objaviš na splet.
03:54
MythMIT numberštevilka two: OrpheusOrfej, wonderfulČudovito guy,
77
222559
3379
Mit številka dve: Orfej, čudovit mož,
03:57
charmingočarljiv to be around, great partierpartier, great singerpevka,
78
225938
3728
zelo očarljiv, pravi žurer, odličen pevec,
04:01
losesizgubi his belovedljubljeni, charmsčare his way into the underworldpodzemlja,
79
229666
3217
izgubi svojo drago, odide ponjo v podzemlje,
04:04
only personoseba to charmčar his way into the underworldpodzemlja,
80
232883
2607
in je edini, ki mu to uspe.
04:07
charmsčare the godsbogovi of the underworldpodzemlja,
81
235490
2345
Tam očara bogove podzemlja
04:09
they releasesprostitev his beautylepota on the conditionstanje
82
237835
2895
in oni izpustijo njegovo drago pod pogojem,
04:12
he never look at her untildo they're out.
83
240730
3112
da se on nikoli ne ozre, dokler ne prideta na površje.
04:15
So he's walkinghoditi out and walkinghoditi out and walkinghoditi out
84
243842
1839
Torej on hodi, hodi in hodi,
04:17
and he just can't resistupreti se. He looksizgleda at her, losesizgubi her foreverza vedno.
85
245681
4258
in se ne more upreti skušnjavi. Ozre se in jo za vedno izgubi.
04:21
With all this datapodatkov out here, it mightmorda be a good ideaideja
86
249939
2834
Z vsemi temi dostopnimi podatki, bi bila dobra ideja ta,
04:24
not to look too fardaleč into the pastpreteklost of those you love.
87
252773
5748
da se ne oziramo preveč v preteklost za našimi ljubljenimi.
04:30
LessonLekcija numberštevilka threetri: AtalantaAtalanta.
88
258521
2841
Lekcija številka tri: Atalanta.
04:33
GreatestNajvečji runnertekač. She would challengeizziv anybodykdorkoli.
89
261362
4449
Najhitrejša tekačica. Vsakega bi izzvala.
04:37
If you wonzmagal, she would marryporoči se you.
90
265811
2410
Če bi ti zmagal, bi se s tabo poročila.
04:40
If you lostizgubljen, you diedumrl.
91
268221
2925
Če bi izgubil, bi umrl.
04:43
How did HippomenesHippomenes beatpremagati her?
92
271146
2344
Kako jo je Hipomenes premagal?
04:45
Well, he had all these wonderfulČudovito little goldenzlato applesjabolka,
93
273490
1926
Imel je čudovita zlata jabolka.
04:47
and she'dona bi runteči aheadnaprej, and he'dOn bi rollroll a little goldenzlato applejabolka.
94
275416
2618
Ona je stekla naprej, on pa je zakotalil svoje zlato jabolko.
04:50
She'dOna bi runteči aheadnaprej, and he'dOn bi rollroll a little goldenzlato applejabolka.
95
278034
2004
Stekla je naprej, on pa je zakotalil malo zlato jabolko.
04:52
She kepthranijo gettingpridobivanje distractedmoti. He eventuallysčasoma wonzmagal the racedirka.
96
280038
4246
Njo je to čisto zmedlo, in on jo je premagal.
04:56
Just rememberZapomni si the purposenamen as all these little goldenzlato applesjabolka
97
284284
3230
Spomnite se namena, ko vas dohitijo tale zlata jabolka,
04:59
come and reachdoseči you and you want to postpost about them
98
287514
2572
in jih vi želite objaviti,
05:02
or tweetCvrkutati about them or sendpošlji a late-nightpozno zvečer messagesporočilo.
99
290086
3836
tvitati o njih ali poslati sporočilo.
05:05
And then, of courseseveda, there's NarcissusNarcisa.
100
293922
3248
Na koncu pa je tu še Narcis.
05:09
NobodyNihče ne here would ever be accusedobtožen or be familiarznano with NarcissusNarcisa.
101
297170
3547
Nihče od vas ga verjetno ne pozna.
05:12
(LaughterSmeh)
102
300717
2296
(smeh)
05:15
But as you're thinkingrazmišljanje about NarcissusNarcisa,
103
303013
2568
Vendar, ko o njem razmišljate,
05:17
just don't fallpadec in love with your ownlastno reflectionrazmišljanje.
104
305581
4080
se ne zaljubit v lasten odsev.
05:21
Last lessonlekcijo, from a LatinLatinski AmericanAmeriški:
105
309661
1791
Zadnja lekcija iz Latinske Amerike:
05:23
This is the great poetpesnik JorgeJorge LuisLuis BorgesBorges.
106
311452
2761
to je veliki poet Jorge Luis Borges.
05:26
When he was threatenedogroženo by the thugsthugs
107
314213
1189
Ko so mu grozili zlikovci
05:27
of the ArgentineArgentinski militaryvojska juntahunta,
108
315402
2633
iz argentinske vojaške hunte,
05:30
he cameprišel back and said, "Oh, come on,
109
318035
2253
je prišel nazaj in jim dejal:
05:32
how elsedrugače can you threatenogrožajo, other than with deathsmrt?"
110
320288
3445
"Samo s smrtjo lahko grozite."
05:35
The interestingzanimivo thing, the originaloriginal thing,
111
323733
3120
Zanimiva in originalna zamisel pa bi bila,
05:38
would be to threatenogrožajo somebodynekdo with immortalitynesmrtnost.
112
326853
3192
da bi nekomu grozil z nesmrtnostjo.
05:42
And that, of courseseveda, is what we are all
113
330045
1460
In prav to se dogaja nam,
05:43
now threatenedogroženo with todaydanes because of electronicelektronsko tattoostetovaže.
114
331505
4176
ko se nam grozi z elektronskimi tetovažami.
05:47
Thank you.
115
335681
1085
Hvala.
05:48
(ApplauseAplavz)
116
336766
3731
(aplavz)
Translated by Sara Rozic
Reviewed by Rok Krulec

▲Back to top

ABOUT THE SPEAKER
Juan Enriquez - Futurist
Juan Enriquez thinks and writes about the profound changes that genomics and other life sciences will bring in business, technology, politics and society.

Why you should listen

A broad thinker who studies the intersections of these fields, Enriquez has a talent for bridging disciplines to build a coherent look ahead. He is the managing director of Excel Venture Management, a life sciences VC firm. He recently published (with Steve Gullans) Evolving Ourselves: How Unnatural Selection and Nonrandom Mutation Are Shaping Life on Earth. The book describes a world where humans increasingly shape their environment, themselves and other species.

Enriquez is a member of the board of Synthetic Genomics, which recently introduced the smallest synthetic living cell. Called “JCVI-syn 3.0,” it has 473 genes (about half the previous smallest cell). The organism would die if one of the genes is removed. In other words, this is the minimum genetic instruction set for a living organism.

More profile about the speaker
Juan Enriquez | Speaker | TED.com