The Way We Work
Dan Clay: Why you should bring your whole self to work
Dan Clay: Zašto biste u posao trebali unijeti cijele sebe
Filmed:
Readability: 3.6
1,377,987 views
Dan Clay je brinuo da će ga na poslu odbaciti kao da je „previše gay“, stoga je umanjio svoju ličnost. Ali potom je njegov alter ego, Carrie Dragshaw, postao viralan. Evo što se zatim dogodilo.
Dan Clay - Writer, consultant
By day, Dan Clay is a partner in at a brand and innovation consultancy. His more well-known persona is Carrie Dragshaw. Full bio
By day, Dan Clay is a partner in at a brand and innovation consultancy. His more well-known persona is Carrie Dragshaw. Full bio
Double-click the English transcript below to play the video.
00:00
A leader is steady, firm,
decisive, unwavering.
decisive, unwavering.
0
120
3656
Vođa je stabilan, čvrst,
odlučan, nepokolebljiv.
odlučan, nepokolebljiv.
00:03
Never let 'em see you sweat,
always have an answer.
always have an answer.
1
3800
2456
Ne dozvoli da vide da se preznojavaš,
uvijek imaj odgovor.
uvijek imaj odgovor.
00:06
[The Way We Work]
2
6280
2760
[Način na koji radimo]
00:10
My name is Dan, I'm a partner
at a global creative consultancy.
at a global creative consultancy.
3
10600
3896
Zovem se Dan i partner sam u globalnoj
tvrtci za kreativno savjetovanje.
tvrtci za kreativno savjetovanje.
00:14
But there's another side to me:
4
14520
2776
Ali postoji i moja druga strana:
00:17
Carrie Dragshaw,
5
17320
1296
Carrie Dragshaw,
00:18
the character I created on Instagram.
6
18640
1896
lik kojeg sam stvorio na Instagramu.
00:20
As I thought about my double life,
I couldn't help but wonder ...
I couldn't help but wonder ...
7
20560
4616
Razmišljajući o svom dvostrukom životu,
morao sam se zapitati ...
morao sam se zapitati ...
00:25
When your true self
is a little nontraditional,
is a little nontraditional,
8
25200
3336
Kada je tvoje pravo ja
pomalo netradicionalno,
pomalo netradicionalno,
00:28
how much of it can you really
bring to the office?
bring to the office?
9
28560
2680
koliki dio sebe možeš
zaista prenijeti u ured?
zaista prenijeti u ured?
00:32
For some of us is authenticity off-limits?
10
32040
4456
Je li za neke od nas
autentičnost izvan dosega?
autentičnost izvan dosega?
00:36
For the first 10 years of my career,
11
36520
2656
Prvih 10 godina svoje karijere
00:39
I thought there was
one way to be a leader:
one way to be a leader:
12
39200
2416
mislio sam da je samo jedan način
da se bude vođa:
da se bude vođa:
00:41
decisive and serious.
13
41640
2176
odlučan i ozbiljan.
00:43
But that's not me.
14
43840
1656
Ali to nisam ja.
00:45
So I'd put on basically
office drag to fit the role:
office drag to fit the role:
15
45520
3736
Zato sam u uredu bio drugačija osoba
kako bi se uklopio u ulogu:
kako bi se uklopio u ulogu:
00:49
I'd talk in a deeper voice,
try to hold in my hand motions.
try to hold in my hand motions.
16
49280
3056
govorio bih dubljim glasom
i pokušavao smanjiti pokrete ruku.
i pokušavao smanjiti pokrete ruku.
00:52
I'm someone who gets
really excited about things,
really excited about things,
17
52360
2496
Ja sam netko tko se jako uzbudi
zbog raznih stvari,
zbog raznih stvari,
00:54
so I'd temper that.
18
54880
1536
pa bih to ublažio.
00:56
I had this little voice
in my head, telling me,
in my head, telling me,
19
56440
2856
Imao sam glasić u glavi
koji mi je govorio:
koji mi je govorio:
00:59
"You're too gay,
too feminine, too flamboyant."
too feminine, too flamboyant."
20
59320
3536
„Previše si gay, previše ženstven,
previše upadljiv.“
previše upadljiv.“
01:02
I had one well-intentioned
adviser who said,
adviser who said,
21
62880
2776
Jedna dobronamjerna savjetnica
mi je rekla:
mi je rekla:
01:05
"Everyone knows you're gay.
And that's great.
And that's great.
22
65680
2176
„Svi znaju da si gay i to je super.
01:07
But you don't need to beat them
over the head with it."
over the head with it."
23
67880
2896
Ali ne moraš im to gurati pod nos.“
01:10
Cut to: me in a tutu, for Halloween 2016.
24
70800
5096
Premotajmo film na mene u suknjici
na Noć vještica 2016. godine.
na Noć vještica 2016. godine.
01:15
I dressed up as my favorite
TV show character, Carrie Bradshaw,
TV show character, Carrie Bradshaw,
25
75920
3416
Obukao sam se kao moj omiljeni lik
iz TV serije, Carrie Bradshaw,
iz TV serije, Carrie Bradshaw,
01:19
thinking my friends
would get a kick out of it.
would get a kick out of it.
26
79360
2216
misleći da će se
moji prijatelji oduševiti.
moji prijatelji oduševiti.
01:21
And then, things got crazy.
27
81600
2016
A onda je krenulo.
01:23
The post went viral,
and at first it was pure fun.
and at first it was pure fun.
28
83640
2856
Objava je postala viralna
i prvo je to bila čista zabava.
i prvo je to bila čista zabava.
01:26
I started getting these incredible
messages from people
messages from people
29
86520
3096
Počeo sam dobivati
nevjerojatne poruke od ljudi
nevjerojatne poruke od ljudi
o tome koliko ih je to usrećilo,
01:29
about how happy it made them,
30
89640
1416
01:31
how it encouraged them
to be their authentic selves.
to be their authentic selves.
31
91080
2936
kako ih je potaklo
da i sami postanu autentični.
da i sami postanu autentični.
01:34
And I started to think,
32
94040
1256
Počeo sam razmišljati
01:35
maybe this is the time to tell that
little voice in my head to just shut up
little voice in my head to just shut up
33
95320
4576
kako je možda vrijeme da kažem
tom glasiću u glavi da jednostavno zašuti
tom glasiću u glavi da jednostavno zašuti
01:39
and let myself be me.
34
99920
1760
i pusti me da budem svoj.
01:42
But then things got a little too big.
35
102520
2096
A onda su stvari
poprimile prevelike dimenzije.
poprimile prevelike dimenzije.
01:44
Carrie Dragshaw was everywhere --
In the "New York Post", "US Weekly" --
In the "New York Post", "US Weekly" --
36
104640
3696
Carrie Dragshaw je bila posvuda -
u "New York Postu", "US Weeklyju" -
u "New York Postu", "US Weeklyju" -
01:48
and I got terrified:
37
108360
1296
i bio sam prestravljen:
01:49
"What would my bosses think?
38
109680
1536
„Što će pomisliti moji šefovi?
01:51
Would my coworkers
still respect me as a leader?
still respect me as a leader?
39
111240
2256
Hoće li me kolege
i dalje poštivati kao vođu?
i dalje poštivati kao vođu?
01:53
What would my clients think?"
40
113520
1576
Što će moji klijenti pomisliti?“
01:55
I thought I was going to have to
get a different job.
get a different job.
41
115120
2856
Pomislio sam da ću morati
naći drugi posao.
naći drugi posao.
01:58
But then, something happened,
something small.
something small.
42
118000
2776
Ali zatim se nešto dogodilo,
jedna sitnica.
jedna sitnica.
02:00
I got a text from my boss,
it wasn't long, it just said,
it wasn't long, it just said,
43
120800
3096
Dobio sam kratku poruku od šefa,
samo je pisalo:
samo je pisalo:
02:03
"Wow, Cosmo!"
44
123920
1536
„Opa, Cosmopolitan!“
02:05
With a link to an article
that had just gone up about me.
that had just gone up about me.
45
125480
3535
S linkom na članak o meni
koji je upravo bio objavljen.
koji je upravo bio objavljen.
02:09
And it let me put that little,
scared voice away
scared voice away
46
129039
2897
Zbog toga sam taj
uplašeni glasić stavio na stranu
uplašeni glasić stavio na stranu
02:11
and just be excited
about this whole new world,
about this whole new world,
47
131960
2496
i jednostavno bio oduševljen
ovim novim svijetom,
ovim novim svijetom,
02:14
rather than freaked out.
48
134480
1696
umjesto da budem izbezumljen.
02:16
That's the power of one person,
49
136200
1576
To je moć jedne osobe.
02:17
sometimes all it takes is one ally
to make you feel comfortable.
to make you feel comfortable.
50
137800
4336
Ponekad je potreban samo jedan saveznik
da biste se osjećali ugodno.
da biste se osjećali ugodno.
02:22
And my coworkers
started acting differently.
started acting differently.
51
142160
2096
Moji kolege su počeli
drugačije se ponašati.
drugačije se ponašati.
02:24
They became more open,
more playful with me,
more playful with me,
52
144280
2496
Postali su otvoreniji,
razigraniji sa mnom,
razigraniji sa mnom,
kao da im je to što su znali
tu moju drugu stranu,
tu moju drugu stranu,
02:26
it was as if knowing this other side of me
53
146800
2216
02:29
gave them permission
to be more of themselves as well.
to be more of themselves as well.
54
149040
2736
dozvolilo da i sami budu više svoji.
02:31
I thought that openness and vulnerability
55
151800
2776
Mislio sam da će otvorenost i ranjivost
02:34
would actually decrease
my standing with my team.
my standing with my team.
56
154600
2736
zapravo umanjiti moj ugled u timu.
02:37
But it's done the opposite.
57
157360
1776
No, dogodilo se suprotno.
02:39
Two years in,
58
159160
1736
Nakon dvije godine na poslu
02:40
I never could have imagined that this
part of me would not just be embraced,
part of me would not just be embraced,
59
160920
4376
nisam mogao zamisliti da će ovaj dio mene
ne samo biti prihvaćen,
ne samo biti prihvaćen,
02:45
but could actually help my career.
60
165320
2056
već da će zaista pomoći mojoj karijeri.
02:47
Now, I'm lucky.
61
167400
1576
Imam sreće.
02:49
I work in New York City,
62
169000
1416
Radim u New Yorku,
02:50
in an office where creativity is valued
63
170440
2416
na radnom mjestu
gdje se cijeni kreativnost
gdje se cijeni kreativnost
02:52
and I was already pretty established
in my career when all of this started.
in my career when all of this started.
64
172880
4016
i već sam bio dovoljno uhodan
u karijeri kada je sve to počelo.
u karijeri kada je sve to počelo.
02:56
Maybe that's you, maybe it isn't.
65
176920
2656
Možda se možete tu pronaći, a možda ne.
02:59
But all of this has taught me so much
66
179600
2056
Ali sve ovo me je toliko naučilo
03:01
about just the importance
of bringing your whole self to work.
of bringing your whole self to work.
67
181680
3296
o važnosti unošenja cijelog sebe u poslu.
03:05
And it's really challenged
my own misperceptions
my own misperceptions
68
185000
2576
To je zaista dovelo u pitanje
moja pogrešna shvaćanja
moja pogrešna shvaćanja
03:07
about what it takes to be successful.
69
187600
1936
toga što je potrebno za uspjeh.
03:09
There's no one kind of way to be a leader.
70
189560
2736
Ne postoji jedinstven način
da se bude vođa.
da se bude vođa.
03:12
It's about finding your strengths
and finding ways to amplify them.
and finding ways to amplify them.
71
192320
3976
Trebate otkriti svoje jake strane
i pronaći načine da ih uvećate.
i pronaći načine da ih uvećate.
03:16
Before, if a meeting was hard,
I'd put on my perfect leader mask.
I'd put on my perfect leader mask.
72
196320
4216
Prije, ako bi sastanak postao naporan,
stavio bih svoju savršenu masku vođe.
stavio bih svoju savršenu masku vođe.
03:20
Now, I can say,
"Gosh, that was frustrating."
"Gosh, that was frustrating."
73
200560
3736
Sada mogu reći:
„Ovo je stvarno bilo mučno.“
„Ovo je stvarno bilo mučno.“
03:24
We can talk about challenges
and struggles in an open way,
and struggles in an open way,
74
204320
3536
Možemo otvoreno razgovarati
o problemima i onome što nas muči,
o problemima i onome što nas muči,
03:27
rather than everybody pretending
that they're fine until it's too late.
that they're fine until it's too late.
75
207880
3736
umjesto da se svi pretvaraju
da su u redu dok ne bude kasno.
da su u redu dok ne bude kasno.
03:31
Concealing an identity takes work.
76
211640
2456
Skrivanje identiteta iziskuje napor.
03:34
Think of all the wasted energy
spent pretending,
spent pretending,
77
214120
3776
Pomislite na svu tu energiju
potrošenu na pretvaranje,
potrošenu na pretvaranje,
03:37
wishing you were someone different.
78
217920
1776
u želji da ste netko drugi.
03:39
What's most interesting to me, though,
is that in this big study of covering,
is that in this big study of covering,
79
219960
4296
Ali najzanimljivije mi je
što u jednoj velikoj studiji o sakrivanju,
što u jednoj velikoj studiji o sakrivanju,
03:44
93 percent of those
who say they're doing it
who say they're doing it
80
224280
2536
93% onih koji kažu da to rade,
03:46
also believe their organization
values inclusion.
values inclusion.
81
226840
3040
vjeruje i da njihova
organizacija cijeni uključenost.
organizacija cijeni uključenost.
03:50
So clearly, our workplaces
and all of our strange inner voices
and all of our strange inner voices
82
230440
4736
Dakle, jasno je da naša radna mjesta
i svi naši čudni unutrašnji glasovi
i svi naši čudni unutrašnji glasovi
03:55
have a long way to go on acceptance.
83
235200
2136
tek trebaju prijeći
dug put do prihvaćanja.
dug put do prihvaćanja.
03:57
There's a big difference
between adapting and disguising.
between adapting and disguising.
84
237360
4776
Postoji velika razlika
između prilagođavanja i prikrivanja.
između prilagođavanja i prikrivanja.
04:02
And I think I learned that a little late.
85
242160
2336
Mislim da sam to pomalo kasno spoznao.
04:04
Personally, I'm taking all of this
as a call to be the ally
as a call to be the ally
86
244520
3616
Ja osobno sve ovo shvaćam
kao poziv da budem saveznik
kao poziv da budem saveznik
koji, kao što je moj šef učinio za mene,
04:08
who, like my boss did for me,
87
248160
1536
04:09
lets people know that it's OK to open up.
88
249720
2590
daje ljudima do znanja
da je u redu otvoriti se.
da je u redu otvoriti se.
04:12
If you're gay, or proud
of your ethnic background,
of your ethnic background,
89
252335
2816
Ako ste gay ili ste ponosni
na svoju etničku pripadnost,
na svoju etničku pripadnost,
04:15
or have a disability
or are deeply religious,
or are deeply religious,
90
255176
2576
imate invaliditet
ili ste duboko religiozni,
ili ste duboko religiozni,
04:17
see what it's like
being your full self at work.
being your full self at work.
91
257777
3536
vidite kako je kada ste na poslu
sasvim vjerni sebi.
sasvim vjerni sebi.
04:21
You might be pleasantly surprised.
92
261338
1880
Možda se ugodno iznenadite.
ABOUT THE SPEAKER
Dan Clay - Writer, consultantBy day, Dan Clay is a partner in at a brand and innovation consultancy. His more well-known persona is Carrie Dragshaw.
Why you should listen
Dan Clay is a partner in strategy and innovation for Lippincott, an NYC-based consultancy. His expertise focuses on the strategic growth spaces that emerge from changing customer needs, expectations, fears and desires. In addition to advising financial services, health care and retail clients, Clay is a leading voice in Lippincott's intellectual capital and has authored several reports on how to build emotional bonds with the customer of the future. He graduated with an MBA from Wharton at the University of Pennsylvania and received his undergraduate degree in philosophy at Northwestern University.
Clay's more well-known persona is Carrie Dragshaw. What started as a simple Halloween costume turned into a viral fairy tale. Clay recreates classic Sex and the City looks and accompanies them with original "couldn't help but wonder" monologues. He's been featured in Cosmopolitan, L.A. Times, Us Weekly, the New York Post, BuzzFeed, Man Repeller, Huffington Post, Out, Refinery29, InStyle and more. Carrie Dragshaw has one simple mission: to create a little corner of the internet that is only positivity and love.
Dan Clay | Speaker | TED.com