The Way We Work
Dan Clay: Why you should bring your whole self to work
Den Klej (Dan Clay): Zašto treba da unesete celog sebe na poslu
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Den Klej je brinuo da će ga na poslu odbaciti kao da je „previše gej“, pa je utišao svoju ličnost. Ali potom je njegov alter ego, Keri Dregšo, postao popularan na internetu. Evo šta se zatim dogodilo.
Dan Clay - Writer, consultant
By day, Dan Clay is a partner in at a brand and innovation consultancy. His more well-known persona is Carrie Dragshaw. Full bio
By day, Dan Clay is a partner in at a brand and innovation consultancy. His more well-known persona is Carrie Dragshaw. Full bio
Double-click the English transcript below to play the video.
00:00
A leader is steady, firm,
decisive, unwavering.
decisive, unwavering.
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Vođa je stabilan, čvrst,
odlučan, nepokolebljiv.
odlučan, nepokolebljiv.
Nikad ne dozvoli da vide
da se preznojavaš, uvek imaj odgovor.
da se preznojavaš, uvek imaj odgovor.
00:03
Never let 'em see you sweat,
always have an answer.
always have an answer.
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00:06
[The Way We Work]
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[Način na koji radimo]
00:10
My name is Dan, I'm a partner
at a global creative consultancy.
at a global creative consultancy.
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Zovem se Den i partner sam
u globalnom kreativnom konsaltingu.
u globalnom kreativnom konsaltingu.
00:14
But there's another side to me:
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Ali postoji i moja druga strana:
00:17
Carrie Dragshaw,
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Keri Dregšo,
00:18
the character I created on Instagram.
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lik koji sam stvorio na Instagramu.
00:20
As I thought about my double life,
I couldn't help but wonder ...
I couldn't help but wonder ...
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Dok sam razmišljao
o svom dvostrukom životu,
o svom dvostrukom životu,
morao sam da se zapitam...
00:25
When your true self
is a little nontraditional,
is a little nontraditional,
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Kada je tvoje pravo ja
pomalo netradicionalno,
pomalo netradicionalno,
00:28
how much of it can you really
bring to the office?
bring to the office?
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koliki deo njega možeš
da zaista uneseš u kancelariju?
da zaista uneseš u kancelariju?
00:32
For some of us is authenticity off-limits?
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Da li je za neke od nas
autentičnost van domašaja?
autentičnost van domašaja?
00:36
For the first 10 years of my career,
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Prvih 10 godina svoje karijere,
00:39
I thought there was
one way to be a leader:
one way to be a leader:
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mislio sam da postoji samo jedan način
da se bude vođa: odlučan i ozbiljan.
da se bude vođa: odlučan i ozbiljan.
00:41
decisive and serious.
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00:43
But that's not me.
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Ali to nisam ja.
00:45
So I'd put on basically
office drag to fit the role:
office drag to fit the role:
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Zato sam se u suštini prerušio
kancelarijski da se uklopim u ulogu:
kancelarijski da se uklopim u ulogu:
00:49
I'd talk in a deeper voice,
try to hold in my hand motions.
try to hold in my hand motions.
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govorio bih dubljim glasom
i pokušavao da smanjim pokrete ruku.
i pokušavao da smanjim pokrete ruku.
00:52
I'm someone who gets
really excited about things,
really excited about things,
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Ja sam neko ko se jako uzbudi
zbog raznih stvari,
zbog raznih stvari,
00:54
so I'd temper that.
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pa bih to ublažio.
00:56
I had this little voice
in my head, telling me,
in my head, telling me,
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Imao sam glasić u glavi
koji mi je govorio:
koji mi je govorio:
00:59
"You're too gay,
too feminine, too flamboyant."
too feminine, too flamboyant."
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„Previše si gej, previše ženstven,
previše upadljiv.“
previše upadljiv.“
01:02
I had one well-intentioned
adviser who said,
adviser who said,
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Jedna dobronamerna savetnica mi je rekla:
01:05
"Everyone knows you're gay.
And that's great.
And that's great.
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„Svi znaju da si gej i to je super.
01:07
But you don't need to beat them
over the head with it."
over the head with it."
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Ali ne moraš da im to guraš pod nos.“
01:10
Cut to: me in a tutu, for Halloween 2016.
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Premotajmo film na mene u suknjici
na Noć veštica 2016. godine.
na Noć veštica 2016. godine.
01:15
I dressed up as my favorite
TV show character, Carrie Bradshaw,
TV show character, Carrie Bradshaw,
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Obukao sam se kao moj omiljeni lik
iz TV serije, Keri Bredšo,
iz TV serije, Keri Bredšo,
01:19
thinking my friends
would get a kick out of it.
would get a kick out of it.
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misleći da će se
moji prijatelji oduševiti.
moji prijatelji oduševiti.
01:21
And then, things got crazy.
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A potom su stvari poprimile čudan tok.
Objava se proširila na internetu,
i najpre je to bila čista zabava.
i najpre je to bila čista zabava.
01:23
The post went viral,
and at first it was pure fun.
and at first it was pure fun.
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01:26
I started getting these incredible
messages from people
messages from people
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Počeo sam da dobijam
neverovatne poruke od ljudi
neverovatne poruke od ljudi
o tome koliko ih je to usrećilo,
01:29
about how happy it made them,
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01:31
how it encouraged them
to be their authentic selves.
to be their authentic selves.
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kako ih je podstaklo
da postanu svoje autentično ja.
da postanu svoje autentično ja.
01:34
And I started to think,
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Počeo sam da razmišljam
01:35
maybe this is the time to tell that
little voice in my head to just shut up
little voice in my head to just shut up
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da je možda vreme da kažem
tom glasiću u glavi da prosto ućuti
tom glasiću u glavi da prosto ućuti
01:39
and let myself be me.
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i da me pusti da budem svoj.
01:42
But then things got a little too big.
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Ali onda su stvari
poprimile prevelike dimenzije.
poprimile prevelike dimenzije.
01:44
Carrie Dragshaw was everywhere --
In the "New York Post", "US Weekly" --
In the "New York Post", "US Weekly" --
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Keri Dregšo je bila svuda -
u „Njujork postu“, „Ju-Es vikliju“ -
u „Njujork postu“, „Ju-Es vikliju“ -
01:48
and I got terrified:
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i bio sam prestravljen:
01:49
"What would my bosses think?
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„Šta će pomisliti moji šefovi?
01:51
Would my coworkers
still respect me as a leader?
still respect me as a leader?
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Hoće li me kolege
i dalje poštovati kao vođu?
i dalje poštovati kao vođu?
01:53
What would my clients think?"
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Šta će moji klijenti pomisliti?“
01:55
I thought I was going to have to
get a different job.
get a different job.
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Pomislio sam da ću morati
da nađem drugi posao.
da nađem drugi posao.
01:58
But then, something happened,
something small.
something small.
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Ali zatim se nešto dogodilo, neka sitnica.
02:00
I got a text from my boss,
it wasn't long, it just said,
it wasn't long, it just said,
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Dobio sam poruku od šefa
koja nije bila dugačka, samo je pisalo:
koja nije bila dugačka, samo je pisalo:
02:03
"Wow, Cosmo!"
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„Opa, Kosmopolitan!“
02:05
With a link to an article
that had just gone up about me.
that had just gone up about me.
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Sa linkom za članak o meni
koji je upravo bio objavljen.
koji je upravo bio objavljen.
02:09
And it let me put that little,
scared voice away
scared voice away
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To mi je dozvolilo da sklonim
taj uplašeni glasić na stranu
taj uplašeni glasić na stranu
02:11
and just be excited
about this whole new world,
about this whole new world,
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i prosto budem oduševljen
ovim novim svetom,
ovim novim svetom,
02:14
rather than freaked out.
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umesto izbezumljen.
02:16
That's the power of one person,
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To je moć jedne osobe.
02:17
sometimes all it takes is one ally
to make you feel comfortable.
to make you feel comfortable.
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Ponekad je potreban samo jedan saveznik
da biste se osećali ugodno.
da biste se osećali ugodno.
02:22
And my coworkers
started acting differently.
started acting differently.
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Moje kolege su počele
da se ponašaju drugačije.
da se ponašaju drugačije.
02:24
They became more open,
more playful with me,
more playful with me,
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Postali su otvoreniji,
razigraniji sa mnom,
razigraniji sa mnom,
kao da im je to što su znali
tu moju drugu stranu
tu moju drugu stranu
02:26
it was as if knowing this other side of me
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02:29
gave them permission
to be more of themselves as well.
to be more of themselves as well.
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dalo dozvolu da i sami budu više svoji.
02:31
I thought that openness and vulnerability
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Mislio sam da će otvorenost i ranjivost
02:34
would actually decrease
my standing with my team.
my standing with my team.
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zapravo umanjiti moj ugled u timu.
02:37
But it's done the opposite.
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Ali desilo se suprotno.
02:39
Two years in,
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Nakon dve godine,
02:40
I never could have imagined that this
part of me would not just be embraced,
part of me would not just be embraced,
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nisam mogao da zamislim da će ovaj moj deo
ne samo biti prihvaćen,
ne samo biti prihvaćen,
02:45
but could actually help my career.
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već da će zaista pomoći mojoj karijeri.
02:47
Now, I'm lucky.
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No, ja imam sreće.
02:49
I work in New York City,
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Radim u Njujorku,
02:50
in an office where creativity is valued
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na radnom mestu
na kome se ceni kreativnost
na kome se ceni kreativnost
02:52
and I was already pretty established
in my career when all of this started.
in my career when all of this started.
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i već sam se bio dovoljno uhodao
u karijeri kada je sve to počelo.
u karijeri kada je sve to počelo.
02:56
Maybe that's you, maybe it isn't.
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Možda se možete tu pronaći, a možda ne.
02:59
But all of this has taught me so much
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Ali sve ovo me je toliko naučilo
03:01
about just the importance
of bringing your whole self to work.
of bringing your whole self to work.
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o značaju unošenja celog sebe u poslu.
03:05
And it's really challenged
my own misperceptions
my own misperceptions
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To je zaista dovelo u pitanje
moje pogrešne predstave
moje pogrešne predstave
03:07
about what it takes to be successful.
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o tome šta je potrebno za uspeh.
03:09
There's no one kind of way to be a leader.
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Ne postoji jedinstven način
da se bude vođa.
da se bude vođa.
03:12
It's about finding your strengths
and finding ways to amplify them.
and finding ways to amplify them.
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Radi se o tome da otkrijete svoje snage
i pronađete načine da ih uvećate.
i pronađete načine da ih uvećate.
03:16
Before, if a meeting was hard,
I'd put on my perfect leader mask.
I'd put on my perfect leader mask.
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Ranije, ako bi sastanak postao naporan,
stavio bih moju savršenu masku vođe.
stavio bih moju savršenu masku vođe.
03:20
Now, I can say,
"Gosh, that was frustrating."
"Gosh, that was frustrating."
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Sada mogu da kažem:
„Čoveče, to je bilo mučno.“
„Čoveče, to je bilo mučno.“
03:24
We can talk about challenges
and struggles in an open way,
and struggles in an open way,
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Možemo razgovarati o problemima
i onome što nas muči na otvoren način,
i onome što nas muči na otvoren način,
03:27
rather than everybody pretending
that they're fine until it's too late.
that they're fine until it's too late.
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umesto da se svi pretvaraju
da su u redu dok ne bude kasno.
da su u redu dok ne bude kasno.
03:31
Concealing an identity takes work.
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Sakrivanje identiteta iziskuje napor.
03:34
Think of all the wasted energy
spent pretending,
spent pretending,
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Pomislite na svu energiju
potrošenu na pretvaranje,
potrošenu na pretvaranje,
03:37
wishing you were someone different.
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u želji da ste neko drugi.
Ali ono što mi je najzanimljivije je da,
u jednoj velikoj studiji o sakrivanju,
u jednoj velikoj studiji o sakrivanju,
03:39
What's most interesting to me, though,
is that in this big study of covering,
is that in this big study of covering,
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03:44
93 percent of those
who say they're doing it
who say they're doing it
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93 posto onih koji kažu da to rade
03:46
also believe their organization
values inclusion.
values inclusion.
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takođe veruje da njihova
organizacija ceni inkluziju.
organizacija ceni inkluziju.
03:50
So clearly, our workplaces
and all of our strange inner voices
and all of our strange inner voices
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Dakle, jasno je da naša radna mesta
i svi naši čudni unutrašnji glasovi
i svi naši čudni unutrašnji glasovi
03:55
have a long way to go on acceptance.
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treba tek da pređu dug put do prihvatanja.
03:57
There's a big difference
between adapting and disguising.
between adapting and disguising.
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Postoji velika razlika
između prilagođavanja i prikrivanja.
između prilagođavanja i prikrivanja.
04:02
And I think I learned that a little late.
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Mislim da sam to pomalo kasno spoznao.
04:04
Personally, I'm taking all of this
as a call to be the ally
as a call to be the ally
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Ja lično sve ovo shvatam
kao poziv da budem saveznik
kao poziv da budem saveznik
koji, kao što je moj šef učinio za mene,
04:08
who, like my boss did for me,
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04:09
lets people know that it's OK to open up.
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daje ljudima do znanja
da je u redu da se otvore.
da je u redu da se otvore.
04:12
If you're gay, or proud
of your ethnic background,
of your ethnic background,
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Ako ste gej, ponosni
na svoju etničku pripadnost,
na svoju etničku pripadnost,
04:15
or have a disability
or are deeply religious,
or are deeply religious,
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imate invaliditet
ili ste duboko religiozni,
ili ste duboko religiozni,
04:17
see what it's like
being your full self at work.
being your full self at work.
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vidite kako je kada ste na poslu
sasvim verni sebi.
sasvim verni sebi.
04:21
You might be pleasantly surprised.
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Možda se prijatno iznenadite.
ABOUT THE SPEAKER
Dan Clay - Writer, consultantBy day, Dan Clay is a partner in at a brand and innovation consultancy. His more well-known persona is Carrie Dragshaw.
Why you should listen
Dan Clay is a partner in strategy and innovation for Lippincott, an NYC-based consultancy. His expertise focuses on the strategic growth spaces that emerge from changing customer needs, expectations, fears and desires. In addition to advising financial services, health care and retail clients, Clay is a leading voice in Lippincott's intellectual capital and has authored several reports on how to build emotional bonds with the customer of the future. He graduated with an MBA from Wharton at the University of Pennsylvania and received his undergraduate degree in philosophy at Northwestern University.
Clay's more well-known persona is Carrie Dragshaw. What started as a simple Halloween costume turned into a viral fairy tale. Clay recreates classic Sex and the City looks and accompanies them with original "couldn't help but wonder" monologues. He's been featured in Cosmopolitan, L.A. Times, Us Weekly, the New York Post, BuzzFeed, Man Repeller, Huffington Post, Out, Refinery29, InStyle and more. Carrie Dragshaw has one simple mission: to create a little corner of the internet that is only positivity and love.
Dan Clay | Speaker | TED.com