ABOUT THE SPEAKER
Richard St. John - Marketer, success analyst
A self-described average guy who found success doing what he loved, Richard St. John spent more than a decade researching the lessons of success -- and distilling them into 8 words, 3 minutes and one successful book.

Why you should listen

Richard St. John was on his way to the TED conference when a girl on the plane asked him, "What really leads to success?" Even though he had achieved some success, he couldn't explain how he did it. So he spent the next ten years researching success and asking over 500 extraordinarily successful people in many fields what helped them succeed. After analyzing, sorting, and correlating millions of words of research, and building one of the most organized databases on the subject of success, he discovered "The 8 Traits Successful People Have in Common" and wrote the bestseller 8 To Be Great.

In his books and talks,he shares a wealth of wisdom from the world's most successful people -- knowledge that can help others succeed in their own way, whether it's escaping poverty, building a business, raising a family, or changing the world.

More profile about the speaker
Richard St. John | Speaker | TED.com
TED2009

Richard St. John: Success is a continuous journey

Ричард Жон: Амжилт бол тасралтгүй үргэлжлэх аялал

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4,347,745 views

Өөрийн илэн далангүй хэв маягаар Ричард Жон бидэнд амжилт бол ганц урсгалтай зам бүс харин тасралтгүй үргэлжлэх аялал гэдгийг сануулж байна. Тэрээр өөрийн бизнесийн уналт болон өсөлтийн түүхийг ашиглан нэн чухал сургамжийг хүргэлээ: бид оролдохоо болих үед л бүтэлгүйтдэг.
- Marketer, success analyst
A self-described average guy who found success doing what he loved, Richard St. John spent more than a decade researching the lessons of success -- and distilling them into 8 words, 3 minutes and one successful book. Full bio

Double-click the English transcript below to play the video.

00:18
Why do so many people reach success and then fail?
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Яагаад олон хүмүүс амжилтанд
хүрчихээд бүтэлгүйтдэг вэ?
00:23
One of the big reasons is, we think success is a one-way street.
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Нэг шалтгаан нь бид амжилтыг
ганц урсгалтай зам гэж боддог.
00:27
So we do everything that leads up to success,
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Тиймээс амжилтанд хүрэх
бүгдийг хийчихээд,
00:29
but then we get there. We figure we've made it,
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амжилтандаа хүрээд л болчихлоо гэж бодон
00:31
we sit back in our comfort zone,
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тайвширч, хойш суун,
00:33
and we actually stop doing everything that made us successful.
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амжилтанд хүргэсэн зүйлсээ хийхээ больдог.
00:36
And it doesn't take long to go downhill.
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Доошоо уруудахад хурдан шүү дээ.
00:38
And I can tell you this happens,
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Ингэж хэлж байгаагийн учир нь
00:40
because it happened to me.
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надад тохиолдсон юм.
00:43
Reaching success, I worked hard, I pushed myself.
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Амжилтын төлөө би уйгагүй хөдөлмөрлөж,
өөрийгөө дайчилсан.
00:46
But then I stopped, because I figured, "Oh, you know, I made it.
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Тэгээд би "үүнийг хийчихлээ" гээд зогссон.
00:49
I can just sit back and relax."
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"Болчихлоо, одоо амарч болно" гэж бодсон.
00:51
Reaching success, I always tried to improve and do good work.
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Амжилтын төлөө би үргэлж хичээж
сайжрахыг эрмэлздэг байсан.
00:55
But then I stopped because I figured, "Hey, I'm good enough.
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Тэгээд би зогссон.
Учир нь "Би хангалттай сайн юм чинь
илүү сайжрах хэрэггүй" гэж бодсон.
00:58
I don't need to improve any more."
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01:00
Reaching success, I was pretty good at coming up with good ideas.
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Амжилттай байхдаа би сайн санаа
бодож олохдоо муугүй байсан.
01:04
Because I did all these simple things that led to ideas.
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Учир нь ингэхэд тусалдаг
жижиг зүйлсийг хийж байлаа.
01:07
But then I stopped, because I figured I was this hot-shot guy
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Тэгээд би зогссон.
Өөрийгөө мундаг гэж бодоод хичээхээ больж,
санаа өөрөө гэнэт гарж ирнэ гэж бодсон.
01:10
and I shouldn't have to work at ideas, they should just come like magic.
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01:13
And the only thing that came was creative block.
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Гэвч үүнээс үр бүтээмж л муудсан.
01:15
I couldn't come up with any ideas.
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Би нэг ч санаа олохгүй байв.
01:18
Reaching success, I always focused on clients and projects,
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Амжилтын тулд би үргэлж хэрэглэгч,
төсөл дээрээ анхааран
01:21
and ignored the money. Then all this money started pouring in.
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мөнгийг үл ойшоож байсан.
Гэтэл бөөн мөнгө ороод ирсэн.
01:24
And I got distracted by it.
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Энэ нь намайг сатааруулсан.
01:26
And suddenly I was on the phone to my stockbroker and my real estate agent,
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Гэнэт би хэрэглэгчтэйгээ
ярих цагаараа
01:29
when I should have been talking to my clients.
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брокер эсвэл үл хөдлөх хөрөнгийн
зуучтай утсаар ярьж байсан.
01:32
And reaching success, I always did what I loved.
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Амжилтын тулд би ямагт өөрийн
дуртай зүйлийг хийсэн.
01:35
But then I got into stuff that I didn't love,
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Тэгтэл би дургүй зүйлрүүгээ орсон,
менежмент гэх мэт.
01:37
like management. I am the world's worst manager,
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Би дэлхийн хамгийн муу менежер,
01:40
but I figured I should be doing it, because I was, after all,
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гэхдээ би компанийн захирал юм чинь
01:42
the president of the company.
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үүнийг хийх ёстой гэж бодсон.
01:44
Well, soon a black cloud formed over my head
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Удалгүй тэнгэр бүрхэх шиг болж
01:47
and here I was, outwardly very successful,
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гаднаасаа амжилттай мэт харагдах боловч
01:49
but inwardly very depressed.
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дотроо би сэтгэлээр гутарч байлаа.
01:51
But I'm a guy; I knew how to fix it.
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Гэхдээ би бол эр хүн.
Би үүнийг хэрхэн засахаа мэднэ.
01:55
I bought a fast car.
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Би хурдны машин авсан.
01:57
(Laughter)
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(Инээд)
02:00
It didn't help.
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Энэ тус болоогүй.
02:02
I was faster but just as depressed.
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Би хэдий хурдтай ч
гутарсан хэвээр байсан.
02:04
So I went to my doctor. I said, "Doc,
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Би эмч дээрээ очоод хэлсэн
"Эмч ээ, би хүссэн бүхнээ авж чадна.
02:07
I can buy anything I want. But I'm not happy. I'm depressed.
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Гэхдээ би аз жаргалтай биш бас
сэтгэлээр унах боллоо.
Өөрт тохиолдохоос өмнө итгэдэггүй байсан ч
бусдын хэлдэг үнэн:
02:11
It's true what they say, and I didn't believe it until it happened to me.
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02:14
But money can't buy happiness."
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мөнгөөр аз жаргалыг
худалдан авж чадахгүй."
02:17
He said, "No. But it can buy Prozac."
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Тэр "Үгүй, гэхдээ мөнгөөр
Прозак авж чадна" гэсэн.
02:20
And he put me on anti-depressants.
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Тэгээд надад тайвшруулах эм өгсөн.
02:22
And yeah, the black cloud faded a little bit, but so did all the work,
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Хар үүл бүдгэрч, ажил ч багассан.
02:26
because I was just floating along. I couldn't care less if clients ever called.
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Би зүгээр л аясаар хөвж байсан тул
хэрэглэгч залгах үгүй нь хамаагүй байв.
02:30
(Laughter)
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(Инээд)
02:33
And clients didn't call.
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Тэгээд тэд ч залгахаа больсон.
02:35
(Laughter)
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(Инээд)
02:36
Because they could see I was no longer serving them,
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Яагаад гэвэл намайг тэдэнд
үйлчлэхээ болиод
02:38
I was only serving myself.
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зөвхөн өөртөө л үйлчилдэг
болсныг мэдсэн.
02:40
So they took their money and their projects to others who would serve them better.
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Тэд мөнгө, төслөө буцаан авч,
үүнийг хийж чадах өөр хүнд өгсөн.
02:43
Well, it didn't take long for business to drop like a rock.
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Бизнес маань чулуу шиг л хурдан унасан.
02:47
My partner and I, Thom, we had to let all our employees go.
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Миний түнш Том бид хоёр
бүх ажилчдаа явуулсан.
02:51
It was down to just the two of us, and we were about to go under.
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Бид хоёр л үлдэж,
компани дампуурч байлаа.
02:53
And that was great.
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Тэр нь ч гайхалтай байв.
02:55
Because with no employees, there was nobody for me to manage.
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Учир нь ажилчингүй надад
удирдах шаардлагагүй болсон.
02:59
So I went back to doing the projects I loved.
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Тиймээс би буцаад өөрийн
дуртай зүйлсээ хийж эхэлсэн.
03:02
I had fun again, I worked harder and, to cut a long story short,
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Энэ нь илүү зугаатай байж,
би илүү чармайн ажиллан,
03:06
did all the things that took me back up to success.
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намайг амжилтанд
хүргэсэн бүгдийг хийсэн.
03:09
But it wasn't a quick trip.
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Гэхдээ энэ богино аялал байгаагүй.
03:11
It took seven years.
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7 жил зарцуулсан.
03:13
But in the end, business grew bigger than ever.
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Гэхдээ эцэст нь бизнес маань
өмнөхөөсөө ч илүү цэцэглэсэн.
03:16
And when I went back to following these eight principles,
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Эдгээр 8 зарчимыг дахин давтах үед
03:19
the black cloud over my head disappeared altogether.
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толгой дээр байсан бүх
хар үүл алга болсон.
03:22
And I woke up one day and I said,
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Би нэг өдөр сэрээд өөртөө хэлсэн
03:24
"I don't need Prozac anymore."
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"Надад дахиад Прозак хэрэггүй" гээд
03:26
And I threw it away and haven't needed it since.
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эмээ хаясан, дахиж огт хэрэг болоогүй.
03:28
I learned that success isn't a one-way street.
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Би амжилт гэдэг бол ганц урсгалтай зам
биш гэдгийг ойлгосон.
03:31
It doesn't look like this; it really looks more like this.
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Энэ ингэж биш, харин ийм харагддаг.
03:34
It's a continuous journey.
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Энэ бол тасралтгүй аялал.
03:36
And if we want to avoid "success-to-failure-syndrome,"
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"Амжилтаас бүтэлгүйтэл"-д
өртмөөргүй байвал
03:39
we just keep following these eight principles,
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бид эдгээр 8 зарчмыг дагах хэрэгтэй.
03:41
because that is not only how we achieve success,
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Учир нь энэ бол
амжилтанд зөвхөн хүргэх бус
03:44
it's how we sustain it.
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үүнийгээ хадгалж үлдэх зам юм.
03:46
So here is to your continued success.
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Та бүхний үл тасрах амжилтын төлөө.
03:48
Thank you very much.
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Маш их баярлалаа.
03:50
(Applause)
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(Алга ташилт)
Translated by Nomindari Bayaraa
Reviewed by Marla Munkh-Achit

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ABOUT THE SPEAKER
Richard St. John - Marketer, success analyst
A self-described average guy who found success doing what he loved, Richard St. John spent more than a decade researching the lessons of success -- and distilling them into 8 words, 3 minutes and one successful book.

Why you should listen

Richard St. John was on his way to the TED conference when a girl on the plane asked him, "What really leads to success?" Even though he had achieved some success, he couldn't explain how he did it. So he spent the next ten years researching success and asking over 500 extraordinarily successful people in many fields what helped them succeed. After analyzing, sorting, and correlating millions of words of research, and building one of the most organized databases on the subject of success, he discovered "The 8 Traits Successful People Have in Common" and wrote the bestseller 8 To Be Great.

In his books and talks,he shares a wealth of wisdom from the world's most successful people -- knowledge that can help others succeed in their own way, whether it's escaping poverty, building a business, raising a family, or changing the world.

More profile about the speaker
Richard St. John | Speaker | TED.com
THE ORIGINAL VIDEO ON TED.COM