ABOUT THE SPEAKER
Ryan Merkley - COO, Mozilla Foundation
Ryan Merkley is the Chief Operating Officer at the Mozilla Foundation, and is dedicated to making the web a more user-friendly place.

Why you should listen

A native of Toronto, Canada, Ryan Merkley is the Chief Operating Officer at the Mozilla Foundation. He has devoted his career to "helping users of the web become makers of the web." Merkley advocates for open data initiatives, especially in regards to the public sector.

More profile about the speaker
Ryan Merkley | Speaker | TED.com
TEDGlobal 2012

Ryan Merkley: Online video -- annotated, remixed and popped

Ryan Merkley:在线视频--详尽,混编,实时

Filmed:
727,309 views

Mozilla基金会的首席运营官Ryan Merkley认为,网络视频应该像网络本身一样工作:拥有动态内容、链接、地图,以及可实时编辑更新的信息。在这期TED演讲中,他介绍了Popcorn Maker—一一款可轻松实现视频混编的工具(你可以用Popcorn Maker观看一场混编的TED演讲,并自己尝试再混编)。
- COO, Mozilla Foundation
Ryan Merkley is the Chief Operating Officer at the Mozilla Foundation, and is dedicated to making the web a more user-friendly place. Full bio

Double-click the English transcript below to play the video.

00:17
To understand理解 the world世界 that live生活 in, we tell stories故事.
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我们通过讲故事来了解自身生活的世界
00:21
And while remixing混音 and sharing分享 have come to define确定
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而重组和分享(信息)则定义了
00:24
the web卷筒纸 as we know it,
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我们所了解的网络,
00:26
all of us can now be part部分 of that story故事 through通过 simple简单 tools工具
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所有人都可以通过简单的工具
00:30
that allow允许 us to make things online线上.
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连接互联网,成为(我们所讲的)故事一部分(去了解世界)。
00:32
But video视频 has been left out. It arrived到达 on the web卷筒纸
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但是视频被排除在外。在网络上
00:36
in a small box, and there it has remained保持,
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它只是一个小窗口,并与
00:39
completely全然 disconnected断开的 from the data数据 and the content内容
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与其相关的数据和内容
00:42
all around it.
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相互分离。
00:44
In fact事实, in over a decade on the web卷筒纸, the only thing
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事实上,十多年来,网络视频
00:46
that has changed about video视频 is the size尺寸 of the box
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唯一的变化是窗口的尺寸
00:50
and the quality质量 of the picture图片.
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和画质。
00:52
Popcorn爆米花 changes变化 all of that.
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Popcorn 则完全不同。
00:56
It's an online线上 tool工具 that allows允许 anyone任何人 to combine结合 video视频
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它允许人们将视频和网络上的实时内容
00:59
with content内容 pulled live生活 directly from the web卷筒纸.
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在线进行组合
01:02
Videos影片 created创建 with Popcorn爆米花 behave表现 like the web卷筒纸 itself本身:
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用Popcorn制作的视频和网络本身一样:
01:06
dynamic动态, full充分 of links链接, and completely全然 remixableremixable,
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是动态的,包含大量的链接,并完全可以重组
01:10
and finally最后 allowed允许 to break打破 free自由 from the frame.
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而且打破了(网络视频的)局限。
01:14
I want to give you a demo演示 of a prototype原型
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我想要给大家展示一个我们正在研发
01:16
that we're working加工 on that we'll launch发射 later后来 this fall秋季.
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并将于今年秋天发布的模型演示。
01:18
It will be completely全然 free自由, and it will work in any browser浏览器.
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它将是完全免费的, 而且适用于任何浏览器。
01:23
So, every一切 Popcorn爆米花 production生产 begins开始 with the video视频,
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每一个Popcorn产品都从视频开始,
01:26
and so I've made制作 a short, 20-second clip
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所以我用我们在研讨会上使用的新闻广播模版
01:29
using运用 a newscaster新闻主播 template模板 that we use in workshops研讨会.
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制作了一个20秒的简短视频剪辑。
01:33
So let's watch it. We'll go back, and I'll show显示 you how we made制作 it.
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现在让我们一起来看看。我们倒回去,
给大家展示我们是怎么制作它的。
01:36
Hi你好, and welcome欢迎 to my newscast新闻广播.
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嗨,欢迎来到我的新闻广播。
01:39
I've added添加 my location位置 with a Google谷歌 Map地图,
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我用谷歌地图添加了我的地点,
01:41
and it's live生活, so try moving移动 it around.
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而且它是实时的。所以试着移动它。
01:45
You can add pop-ups弹出窗口 with live生活 links链接 and custom习惯 icons图标,
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你也可以添加实时链接和订制图标,
01:48
or pull in content内容 from any web卷筒纸 service服务, like FlickrFlickr的,
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或把任何其他网络服务的内容拖拽进来,例如Flickr.
01:52
or add articles用品 and blog博客 posts帖子 with links链接 out to the full充分 content内容.
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还可以添加带链接的文章或博文,点击链接就能看到完整内容
01:57
So let's go back, and I'll show显示 you what you saw. There was a lot there.
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让我们回过头来,展示一下你们可以看到了什么---有很多东西。
02:00
So this is the timeline时间线, and if you've ever edited编辑 video视频,
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这个是时间轴,如果你编辑过视频,
02:04
you're familiar with this, but instead代替 of clips剪辑 in the timeline时间线,
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你对这个一定很熟悉。但在这里时间轴上的不是视频片段
02:06
what you're looking at is web卷筒纸 events事件 pulled into the video视频.
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而是网络事件,你可以把它们拉到主视频里
02:10
Now in this Popcorn爆米花 production生产 we've我们已经 got
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现在在这个Porcorn成品里我们有
02:12
the title标题 card, we've我们已经 got a Google谷歌 Map地图 that shows节目 up
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标题卡,画中画谷歌地图
02:16
picture-in-picture子母画面, then Popcorn爆米花 lets让我们 it push
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Popcorn可以实现
02:19
outside the frame and take over the whole整个 screen屏幕.
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(地图和视频)的相互切换。
02:22
There are two pop-ups弹出窗口 bringing使 you some other information信息,
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有两个条目展示了其他信息,
02:25
and a final最后 article文章 with a link链接 out to the original原版的 article文章.
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还有一篇可链接至原文的文章。
02:29
Let's go to this Google谷歌 Map地图, and I'll show显示 you how you can edit编辑 it.
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让我们来看看这张谷歌地图,我将展示可以怎样编辑它
02:33
All you do, go into the timeline时间线, double-click双击 the item项目,
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你只需要找到时间轴,双击条目(就可以)
02:36
and I've set it to Toronto多伦多, because that's where I'm from.
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我已经设置为多伦多,因为我来自那里。
02:38
Let's set it to something else其他.
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我们来设置些其他的。
02:42
Popcorn爆米花 immediately立即 goes out onto the web卷筒纸,
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Popcorn立刻连接至互联网,
02:45
talks会谈 to Google谷歌, grabs争夺 the map地图, and puts看跌期权 it in the display显示.
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与谷歌交互,抓取地图,并显示出来。
02:48
And it's exactly究竟 the same相同
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这也与你视频的观看者
02:49
for the people who watch your production生产.
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所看到的一模一样。
02:51
And it's live生活. It's not an image图片. So you click点击 on it,
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它是实时的,不是一张图片。所以如果你点击它,
02:54
you zoom放大 in, right down to street view视图 if you want to.
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可以放大,如果你想甚至可以看到街景。
02:58
Now in the video视频, I mentioned提到 adding加入 a live生活 feed饲料,
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我提到可以在视频里加入实时素材,
03:01
which哪一个 we can do right now, so let's add a live生活 feed饲料
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我们现在可以来试试。
03:04
from FlickrFlickr的. Go over to the right-hand右手 side,
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我们从Flickr中选取素材。来到右手边,
03:07
grab FlickrFlickr的 from the list名单 of options选项,
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从选项中抓取Flickr
03:09
drag拖动 it into the timeline时间线,
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拖至时间轴
03:12
and put it where you'd like it to go,
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放在想放的地方,
03:14
and it immediately立即 goes out to FlickrFlickr的 and starts启动 pulling in
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它会马上连接至Flickr,并根据
03:17
images图片 based基于 on the tags标签. Now, my developers开发商
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标签引入照片。我的开发团队
03:20
really like ponies小马, and so they've他们已经 set that as the default默认 tag标签.
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非常喜欢小马,所以他们把“小马”设为缺省设置。
03:23
Let's try something else其他,
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让我们试试其他的
03:27
maybe something a bit more relevant相应 to today今天.
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或许与今天的主题更相关一些的
03:30
Now here are live生活 images图片 being存在 pulled straight直行 from the feed饲料.
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这里是些直接从素材库中读取的实时图片
03:33
If you come and watch this a week from now,
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如果你一周后再来看
03:34
this will be completely全然 different不同,
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这些图片将会完全不同
03:36
dynamic动态, just like the web卷筒纸, and just like the web卷筒纸,
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它们是动态的,就像网络本身一样,而且
03:39
everything is sourced来源, so click点击 your link链接,
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所有东西都有源可循,所以点击这个链接
03:41
and you go straight直行 to FlickrFlickr的 and see the source资源 image图片.
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你可以直接到Flickr查看到源图片。
03:44
Everything you've seen看到 today今天 is built内置 with the basic基本
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今天大家看到的所有东西,都是基于
03:47
building建造 blocks of the web卷筒纸: HTMLHTML, CSSCSS and JavaScriptJavaScript的.
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网络基本模块:HTML,CSS 和JavaScript
03:50
That means手段 it's completely全然 remixableremixable. It also means手段
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这就意味着它是完全可以重组的。这同样也意味着
03:52
there's no proprietary所有权 software软件. All you need
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没有专利软件的问题。
03:55
is a web卷筒纸 browser浏览器.
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你只要拥有网络浏览器就足够了。
03:58
So imagine想像 if every一切 video视频 that we watched看着 on the web卷筒纸
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所以,想象一下如果我们在网上看到的所有视频
04:01
worked工作 like the web卷筒纸, completely全然 remixableremixable,
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都像网络本身一样,可以完全重组
04:04
linked关联 to its source资源 content内容, and interactive互动
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与信息源连接,带给每一个观看者
04:07
for everyone大家 who views意见 it.
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交互体验。
04:09
I think Popcorn爆米花 could change更改 the way that we tell stories故事 on
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我认为Popcorn能够改变我们在互联网上讲故事的方式,
04:12
the web卷筒纸, and the way we understand理解 the world世界 we live生活 in.
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以及我们理解世界的方式。
04:15
Thank you. (Applause掌声)
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谢谢(掌声)
Translated by JIN Huiying
Reviewed by Minkai Wu

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ABOUT THE SPEAKER
Ryan Merkley - COO, Mozilla Foundation
Ryan Merkley is the Chief Operating Officer at the Mozilla Foundation, and is dedicated to making the web a more user-friendly place.

Why you should listen

A native of Toronto, Canada, Ryan Merkley is the Chief Operating Officer at the Mozilla Foundation. He has devoted his career to "helping users of the web become makers of the web." Merkley advocates for open data initiatives, especially in regards to the public sector.

More profile about the speaker
Ryan Merkley | Speaker | TED.com