ABOUT THE SPEAKER
Hillel Cooperman - Entrepreneur, Lego enthusiast
When Hillel Cooperman isn't running his startup or seeking out the world's best food, he's investigating the secret underground world of Lego toys.

Why you should listen

Seattle-based entrepreneur and Lego enthusiast Hillel Cooperman founded Jackson Fish Market, a web software consultancy and design firm that has helped brands like Bing and WeSeed define their user experience.

His food exploration blog/review storehouse TastingMenu focuses on "identifying, documenting and recommending superlative restaurant and eating experiences from all over the world."

More profile about the speaker
Hillel Cooperman | Speaker | TED.com
TED2010

Hillel Cooperman: LEGO for grownups

Hillel Cooperman:成人的乐高

Filmed:
1,216,398 views

乐高积木不仅是让儿童在游戏时间忙碌不已的保证,也让很多成年人着魔!Hillel Cooperman向我们展示了一个乐高之旅:由这个招人喜爱的积木引领的丰富多彩的,也有点怪怪的成人世界中的小空气,电脑辅助设计的,应用开放源代码的机器人科学,加上一点点的成人世界特有的乐高效应。
- Entrepreneur, Lego enthusiast
When Hillel Cooperman isn't running his startup or seeking out the world's best food, he's investigating the secret underground world of Lego toys. Full bio

Double-click the English transcript below to play the video.

00:17
So, these are
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我们都有黑暗时代。
00:19
the Dark黑暗 Ages时代.
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我说的
00:22
And the Dark黑暗 Ages时代 are the time between之间
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黑暗时代是指
00:24
when you put away the Lego乐高玩具
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在你还是一个孩子,
00:26
for the last time as a kid孩子,
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最后一次玩毕放下乐高积木的时候,
00:28
and you decide决定 as an adult成人 that it is okay to play with a kid's孩子的 toy玩具.
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和你已经长大成人,决定重新开始玩这个看起来是给小孩子玩的玩具的时候,之间的这段日子。
00:33
Started入门 out with my then four-year-old四十岁:
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就拿我来说吧,当我儿子四岁时,
00:36
"Oh, should buy购买 the kid孩子 some Lego乐高玩具.
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(我说:)“是时候给他玩乐高积木了。
00:38
That stuff's东西的 cool."
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那个挺好玩的。”
00:40
Walked走着走着 into the Lego乐高玩具 store商店.
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我就跑去乐高专卖店,
00:42
Bought him this.
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给他买了这个。
00:44
It's totally完全 appropriate适当 for a four-year-old四十岁.
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这看起来倒真像是给四岁的孩子玩的(其实不然)。
00:46
(Laughter笑声)
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(笑声)
00:49
I think the box says --
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我想盒子上写着 ——
00:51
let's see here --
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让我们看这边 ——
00:53
"8 to 12" on it.
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“八岁到十二岁”。
00:55
I turn to my wife妻子 and said, "Who are we buying购买 this for?"
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我问我太太:“到底我们这是给谁买呀?”
00:58
She's like, "Oh, us." I'm like, "Okay. All right. That's cool."
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她回答:“哦,给我们自己吧。” 我说:“也成,好吧,那也挺好的。”
01:01
Pretty漂亮 soon不久 it got a little bit out of control控制.
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没多久事情就失控啦。
01:04
The dining用餐 room房间 looked看着 like this.
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我们的餐厅变成了这个样子。
01:07
You walk步行 there, and it hurts伤害.
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你走进去脚都硌得疼。
01:11
So we took a room房间 downstairs楼下 in the basement地下室
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所以我们就启用了地下室的一个房间,
01:14
that had been used as sort分类 of an Abu阿布 Ghraib格莱布 annex附件.
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以前是用来虐待人的。(笑话)
01:17
(Laughter笑声)
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(笑声)
01:22
Torture拷打, very funny滑稽.
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(我说我在家)虐待(人),(你们却觉得)好笑,
01:24
Wow, you guys are great.
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哇,你们这帮听众真酷。
01:26
And we put down those little floor地板 tiles瓷砖,
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然后我们就换掉了这些地砖。
01:29
and then I went onto eBay易趣
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我就跑去易趣
01:31
and bought 150 pounds英镑 of Lego乐高玩具 --
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买了150磅重的乐高——
01:34
(Laughter笑声)
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(笑声)
01:36
which哪一个 is insane.
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这有点抽疯。
01:38
My daughter女儿 -- the day we got it, I was tucking翻折 her in --
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我女儿——我们买到手这些乐高那天晚上,临睡前我给她把被子掖好——
01:41
and I said,
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我说:
01:43
"Honey蜜糖, you're my treasure宝藏."
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“宝贝,你是我的宝贝。”
01:45
And she said, "No, the Lego乐高玩具 is the treasure宝藏."
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她说:“不对,乐高才是宝贝。”
01:48
(Laughter笑声)
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(笑声)
01:50
And then she said, "Dad, we're Lego乐高玩具 rich丰富."
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接着她说:“爸爸,我们发乐高财了。”
01:53
I was like, "Yeah.
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我说:“对,
01:55
I suppose假设 we are."
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我们是发乐高财了。”
01:58
So then once一旦 you do that
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当你做了这么疯狂的事,
02:00
you're like, "Oh, crap掷骰子. Where am I going to put all this?"
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你就觉得:“噢,坏了,我把它们搁哪儿呀?”
02:02
So you go to The Container容器 Store商店
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你就会去卖整理箱的地方,
02:04
and spend an enormous巨大 amount of money,
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花一大堆钱(买好多整理箱)。
02:06
and then you start开始 this crazy sorting排序 process处理
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然后你就分门别类的收拾吧。
02:09
that never --
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没个头——
02:11
it's just nuts坚果.
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简直就是发疯。
02:13
Whatever随你.
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无所谓啦。
02:15
So then you realize实现 there are these conventions公约.
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接着你就开始注意到这些集会。
02:17
And you go to one of these conventions公约, and some dude花花公子 built内置 the Titanic泰坦尼克号.
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你去了一个这种集会,看到别人竟然堆了个泰坦尼克号出来,
02:19
And you're like, "Holy shit拉屎!
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你就会说:“老天呀!
02:21
He had to come in like a truck卡车,
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他得拿卡车
02:23
a semi, with this thing."
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或者半挂车,来装这个玩意儿。”
02:25
And then someone有人 built内置 this -- this is the Smith工匠 Tower in Seattle西雅图.
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接着有人做了这个——这是模拟西雅图的史密斯塔。
02:27
Just beautiful美丽.
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美极了。
02:29
And there's a dude花花公子 selling销售 these
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接着有人卖这个,
02:31
aftermarket售后市场 weapons武器 for Lego乐高玩具,
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给乐高补充的武器装备。
02:34
because Lego乐高玩具 -- the Danish丹麦 --
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因为乐高吧——这些丹麦人——
02:36
no, they're not into guns枪炮.
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他们倒不迷恋武器,
02:38
But the Americans美国人? Oh, we'll make some guns枪炮 for Lego乐高玩具, no problem问题.
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但是美国佬?哇,我们当然会给乐高添上武器了。不在话下。
02:42
And at a certain某些 point, you look around,
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后来到一定的程度,你左右环顾一下,
02:44
you're like, "Whoa, this is a really nerdy书呆子 crowd人群."
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你会说:“哇塞,这可真是一帮疯子。”
02:48
And I mean like this is a nerdy书呆子 crowd人群,
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我是说比一般的疯子
02:50
but that's like a couple一对 of levels水平 above以上 furriesfurries.
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要疯上好几倍
02:52
(Laughter笑声)
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(笑声)
02:54
The nerds书呆子 here, they get laid铺设 --
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这帮疯子,他们特别自在——
02:57
except for the lady淑女 with the condoms避孕套 in her pocket口袋 --
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除了那个老带着个避孕套的女生——
02:59
and you say to yourself你自己 at some point,
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我就对自己说
03:01
"Am I part部分 of this group? Like, am I into this?"
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“我也是他们的一份子么?我也好这个调调么?”
03:04
And I was just like, "Yeah, I guess猜测 I am.
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我回答自己:“对呀。我想我也是。
03:06
I'm coming未来 out.
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我应该告诉大家。
03:08
I'm kind of into this stuff东东, and I'm going to stop being存在 embarrassed尴尬."
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我喜欢乐高,我不应该觉得羞愧。”
03:10
So then you really get into it,
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之后你就彻底掉进去了。
03:12
and you're like, "Well, the Lego乐高玩具 people in Denmark丹麦, they've他们已经 got all this software软件
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你会说:“好的,丹麦的乐高公司,他们有电脑软件
03:14
to let you build建立 your own拥有 virtually实质上."
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可以让你自己设计乐高。
03:17
And so this is like this CADCAD program程序 where you build建立 it.
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比如这个电脑辅助设计的软件。
03:20
And then whatever随你 you design设计 virtually实质上,
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你可以假装搭一个积木,点击采购所有的零件,
03:22
you click点击 the button按键 and it shows节目 up at your doorstep门阶 a week later后来.
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一周后就送货上门了。
03:25
And then some of the designs设计 that people do
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有些好的设计
03:27
they actually其实 sell in the store商店.
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他们还真在店里卖。
03:29
The Lego乐高玩具 guys don't give you any royalties, strangely奇怪,
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这些卖乐高的人也不给你什么专利,奇怪吧。
03:32
but some user用户 made制作 this and then it sold出售.
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但是有人用软件做了了么个东西,后来还卖钱了。
03:35
And it's pretty漂亮 amazing惊人 actually其实.
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特神。
03:37
Then you notice注意 that if that
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接下来你会发现,
03:39
Lego-provided乐高提供的 CADCAD program程序 isn't enough足够,
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如果乐高公司的电脑软件还不够,
03:41
there's an entire整个 open-source开源, third-party第三方,
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还有别的人,独立于乐高公司的
03:43
independent独立 Lego乐高玩具 CADCAD program程序
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资源共享的那种电脑软件商。
03:46
that lets让我们 you do 3D modeling造型
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你可以用他们的软件做立体模型,
03:48
and 3D rendering翻译
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立体表演,
03:50
and make, in fact事实, movies电影 out of Lego乐高玩具,
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还可以做出乐高电影来。
03:53
3D films影片
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立体的影片。
03:55
of which哪一个 there are thousands数千 on YouTubeYouTube的,
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Youtube上有成千上万这样的电影。
03:57
and some of them sort分类 of mimicking模仿 famous著名 films影片
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有些模仿已成名的电影片段,
03:59
and some totally完全 original原版的 content内容 --
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有些是原创的。
04:01
just beautiful美丽 --
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美极了。
04:03
and people recreating再创造 all sorts排序 of things.
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人们还重现了一些东西。
04:05
I have to take a moment时刻.
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我得花点时间说说这个。
04:07
I love the guy who's谁是 like running赛跑 away
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我喜欢这个像是要跑的人
04:09
with his clasps, his hooks挂钩.
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拿着钩子夹子的。
04:11
Okay. Anyway无论如何.
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就这样。
04:13
(Laughter笑声)
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(笑声)
04:16
There's a whole整个 programming程序设计 language语言 and robotics机器人 tool工具,
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我们有整个一个编码语言,还有机器人技术。
04:18
so if you want to teach someone有人 how to program程序,
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如果你想教人编程,
04:20
kid孩子, adult成人, whatever随你 it is.
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孩子啦,成人啦,都行。
04:22
And the guy that made制作 this,
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做这个的人,
04:24
he made制作 a slot插槽 machine out of Lego乐高玩具.
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他拿乐高做了个投币自动售货机。
04:26
And I don't mean he made制作 Lego乐高玩具 that looked看着 like a slot插槽 machine;
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不是说他用乐高搭了一个像投币自动售货机一样的东西,
04:29
I mean he made制作 a slot插槽 machine out of Lego乐高玩具.
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我是说他真的用乐高做出了一个投币自动售货机。
04:31
The insides内部 were Lego乐高玩具.
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里面的部件全是乐高。
04:33
There's people getting得到 drunk building建造 Lego乐高玩具,
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有的人边做边喝,
04:35
and you've got to finish the thing before you puke呕吐.
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你可得在吐得一塌糊涂前做完才行。
04:38
There's a whole整个 gray灰色 market市场 for Lego乐高玩具,
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乐高也有地下市场,
04:40
thousands数千 of home-based以家庭为基础 businesses企业.
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成千上万的家庭型工厂。
04:42
And some people will fund基金 their entire整个 Lego乐高玩具 habit习惯
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有人为了能挣钱玩乐高,
04:44
by selling销售 the little guy,
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还卖这些东西 。
04:46
but then you have no guys in your ships船舶.
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只是船上没人罢了。
04:48
And then, just some examples例子. This stuff东东 really is sculpture雕塑.
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这里有些例子。这个东西像是个雕塑品。
04:51
This is amazing惊人 what you can do.
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简直无法想象你能用乐高做到这一步。
04:53
And don't kid孩子 yourself你自己:
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不是开玩笑的,
04:55
some architectural建筑的 details细节, incredible难以置信 organic有机 shapes形状
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这些建筑上的细节,这些绝妙的生物形体,
04:58
and just, even, nature性质 out of, again, little blocks.
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这些仅仅是靠着这些小小的积木的自然魅力。
05:01
This is my house.
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这是我的乐高房子。
05:03
And this is my house.
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这是我的真房子。
05:05
I was afraid害怕 a car汽车 was going to come smash粉碎 it
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我给你们照这张照片的时候
05:07
as I was taking服用 a picture图片 for you guys.
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特别担心有车过来轧坏了我的乐高房子。
05:09
Anyway无论如何, I'm out of time.
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我没时间继续了。
05:11
But just very quickly很快 --
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但是快速地——
05:14
we'll just see if I can do this quick.
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让我们看看我能不能完成这个。
05:17
Because there aren't enough足够 TEDTED logos徽标 around here.
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这间屋里TED的标志有点不够。
05:20
(Laughter笑声)
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(笑声)
05:27
Let's see here.
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看这里。
05:32
Okay.
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好了。
05:38
Ta-da当当.
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完成了!
05:40
(Applause掌声)
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(掌声)
Translated by Alison Xiaoqiao Xie
Reviewed by Bin Xie

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ABOUT THE SPEAKER
Hillel Cooperman - Entrepreneur, Lego enthusiast
When Hillel Cooperman isn't running his startup or seeking out the world's best food, he's investigating the secret underground world of Lego toys.

Why you should listen

Seattle-based entrepreneur and Lego enthusiast Hillel Cooperman founded Jackson Fish Market, a web software consultancy and design firm that has helped brands like Bing and WeSeed define their user experience.

His food exploration blog/review storehouse TastingMenu focuses on "identifying, documenting and recommending superlative restaurant and eating experiences from all over the world."

More profile about the speaker
Hillel Cooperman | Speaker | TED.com