ABOUT THE SPEAKER
David Kelley - Designer, educator
David Kelley’s company IDEO helped create many icons of the digital generation -- but what matters even more to him is unlocking the creative potential of people and organizations to innovate routinely.

Why you should listen

As founder of legendary design firm IDEO, David Kelley built the company that created many icons of the digital generation -- the first mouse, the first Treo, the thumbs up/thumbs down button on your Tivo's remote control, to name a few. But what matters even more to him is unlocking the creative potential of people and organizations so they can innovate routinely.

David Kelley's most enduring contributions to the field of design are a methodology and culture of innovation. More recently, he led the creation of the groundbreaking d.school at Stanford, the Hasso Plattner Institute of Design, where students from the business, engineering, medicine, law, and other diverse disciplines develop the capacity to solve complex problems collaboratively and creatively.

Kelley was working (unhappily) as an electrical engineer when he heard about Stanford's cross-disciplinary Joint Program in Design, which merged engineering and art. What he learned there -- a human-centered, team-based approach to tackling sticky problems through design -- propelled his professional life as a "design thinker."

In 1978, he co-founded the design firm that ultimately became IDEO, now emulated worldwide for its innovative, user-centered approach to design. IDEO works with a range of clients -- from food and beverage conglomerates to high tech startups, hospitals to universities, and today even governments -- conceiving breakthrough innovations ranging from a life-saving portable defibrillator to a new kind of residence for wounded warriors, and helping organizations build their own innovation culture.

Today, David serves as chair of IDEO and is the Donald W. Whittier Professor at Stanford, where he has taught for more than 25 years. Preparing the design thinkers of tomorrow earned David the Sir Misha Black Medal for his “distinguished contribution to design education.” He has also won the Edison Achievement Award for Innovation, as well as the Chrysler Design Award and National Design Award in Product Design from the Smithsonian’s Cooper-Hewitt National Design Museum, and he is a member of the National Academy of Engineers.

More profile about the speaker
David Kelley | Speaker | TED.com
TED2002

David Kelley: Human-centered design

David Kelley- 以人為本的設計

Filmed:
1,060,932 views

IDEO創辦人David Kelley解釋產品設計已從硬體設計轉變成使用者體驗,並用紐約Prada概念店等影片呈現這更為廣義的創新法。
- Designer, educator
David Kelley’s company IDEO helped create many icons of the digital generation -- but what matters even more to him is unlocking the creative potential of people and organizations to innovate routinely. Full bio

Double-click the English transcript below to play the video.

00:25
There's a lot of exciting扣人心弦 things happening事件 in the design設計 world世界
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設計界,尤其是IDEO, 在過去一年
00:27
and at IDEOIDEO this past過去 year,
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發生很多令人振奮的事
00:29
and I'm pleased滿意 to get a chance機會 to share分享 some of those with you.
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我很榮幸和各位分享一下
00:35
I didn't attend出席 the first TEDTED back in 1984
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我在1984年時沒參加到第一屆的TED
00:39
but I've been to a lot of them since以來 that time.
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但之後不勝枚舉
00:41
I thought it [would] kind of be interesting有趣 to think back to that time
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如果回顧Richard發起TED的這段時間,
00:45
when Richard理查德 got the whole整個 thing started開始. Thank you very much, Richard理查德;
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其實挺有趣的。在此,謝謝Richard。
00:48
it's been a big, enjoyable其樂融融 part部分 of my life, coming未來 here.
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我參加TED,是人生中很盛大的經驗
00:51
And so thinking思維 back, I was thinking思維
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所以當我回想時,我發現
00:54
those of us in Silicon Valley were really focused重點 on products製品 or objects對象 --
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我們矽谷人,真的很投入在產品跟事物
01:00
certainly當然 technological技術性 objects對象.
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最主要還是科技用品
01:02
And so it was great fun開玩笑 in those days, and some of those of you
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當時真的是很好玩。在座有些人
01:07
who are in the audience聽眾 were my clients客戶.
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還曾是我的客戶
01:09
We'd星期三 come in with some prototype原型 underneath a black黑色 cloth
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我們會把模型藏在一塊黑布下
01:13
and we'd星期三 put it on the conference會議 table,
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放在會議室的桌上
01:15
and we'd星期三 pull off the black黑色 cloth and everybody每個人 would "ooh" and "ah."
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打開它,就會聽到大家“哇”的驚嘆
01:19
That was a really good time.
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那是一段很美好的時光
01:21
And so we'll continue繼續 to focus焦點 on products製品, as we always have.
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我們不斷致力于產品的開發,一如往常
01:25
And if you were here last year,
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如果各位去年也有來
01:29
I probably大概 wrestled搏鬥 you to the floor地板 and tried試著 to show顯示 you my new EyeModuleEyeModule 2,
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我可能有逼大家去看我的新作品EyeModule 2
01:34
which哪一個 was a camera相機 that plugged into the Handspring翻筋斗.
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我把照相機嵌入這臺Handspring的PDA
01:38
And I took a lot of pictures圖片 last year;
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我還照了很多相片
01:40
very few少數 people knew知道 what I was up to, but I took a lot of pictures圖片.
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很多照片,但很少人知道我的用意
01:43
This year -- maybe you could show顯示 the slides幻燈片 --
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今年,(麻煩放一下投影片)
01:48
this year we're carrying攜帶 this Treo的Treo, which哪一個 we had a lot to do with
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今年我們要幫Handspring設計這臺Treo
01:51
and helped幫助 Handspring翻筋斗 design設計 it.
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有很多工作得做
01:53
Also, though雖然 we designed設計 it a few少數 years年份 ago --
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儘管我們幾年前就設計過了
01:56
it's just become成為 ubiquitous普及 in the last year or so --
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去年起又開始流行
01:58
this HeartstreamHeartstream defibrillator除顫器 which哪一個 is saving保存 lives生活.
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這個急救用的Heartstream心律除顫儀
02:00
Maybe you've seen看到 them in the airports機場? They seem似乎 to be everywhere到處 now.
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也許你們在機場有看過?現在好像到處都有
02:03
Lots of lives生活 are being存在 saved保存 by those.
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救了很多命
02:05
And, we're just about to announce宣布 the ZinioZinio的 Reader讀者 product產品
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接下來,我們準備要發表Zinio閱讀器
02:11
that I believe will make magazines雜誌 even more enjoyable其樂融融 to read.
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我相信將會使人更享受閱讀雜誌
02:15
So, we really will continue繼續 to focus焦點 on products製品.
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所以,我們將持續致力于產品設計
02:18
But something's什麼是 happened發生 in the last 18 years年份 since以來 Richard理查德 started開始 TEDTED,
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但自Richard成立TED後這18年,在我們這群人身上
02:22
and that's that people like us --
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經歷了一些事
02:24
I know people in other places地方 have caught抓住 onto this for a long time,
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我知道世界上某些地方長期以來也都有相同經驗
02:27
but for us, we've我們已經 really just started開始 ... we've我們已經 kind of
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對馬斯洛的需求層級而言,我們才真正
02:33
climbed爬上 Maslow's馬斯洛 hierarchy等級制度 a little bit --
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開始要往上爬
02:36
and so we're now focused重點 more and more on human-centered以人為本 design設計,
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所以現在的我們越來越致力在以人為本的設計
02:40
human-centeredness人類為中心 in an approach途徑 to design設計.
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設計其中一法就是以人為中心
02:45
That really involves涉及 designing設計 behaviors行為 and personality個性 into products製品.
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也就是設計產品時,把行為跟個性融入
02:50
And I think you're starting開始 to see that,
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我相信你將發現
02:52
and it's making製造 our job工作 even more enjoyable其樂融融.
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這讓我們更享受我們的工作
02:55
Interestingly有趣的是 enough足夠, we used to primarily主要 build建立 3-D-D models楷模 --
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有趣的是,我們過去主要建立3D模型
03:01
you know, you've seen看到 some today今天 -- and 3-D-D renderings效果圖.
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大家知道,就是現今常見的3D圖
03:05
Then we'd星期三 go and we'd星期三 show顯示 those as communicating通信 our ideas思路.
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然後我們會用來表達我們的點子
03:09
But firms公司 like ours我們的 are having to move移動 to a point where
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但像我們這樣的公司必須突破
03:12
we get those objects對象 that we're designing設計 and get them in motion運動,
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我們把我們設計的物件動起來
03:16
showing展示 how they'll他們會 be used.
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展示他們的用途
03:18
And so in order訂購 to do that we've我們已經 been forming成型
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而要做到如此,我們成立了
03:22
internal內部 video-production視頻製作 groups
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公司內部的制片團隊
03:25
in order訂購 to make these kind of experience經驗 prototypes原型
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為了要表達所謂的人跟物的連結
03:28
that show顯示 just what we mean about the man-machine人機 relationship關係.
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我們創造這種體驗型的樣品
03:32
And it's a much better way to see.
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這樣就使人更容易體會
03:34
It's kind of like architects建築師 who show顯示 people in their houses房屋,
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有點像是建築師與其給人看圖
03:37
as opposed反對 to them being存在 empty.
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還不如直接讓他們看成品屋
03:39
So I thought that I would show顯示 you a few少數 videos視頻
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我接下來要讓各位看的幾段影片
03:43
to show顯示 off this new, broader更廣泛 definition定義
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呈現出在產品,服務跟環境的設計上
03:50
of design設計 in products製品 and services服務 and environments環境.
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已經有新的且更寬廣的定義
03:54
I have a few少數 of them -- they're no more than a minute分鐘
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這幾段影片不到一分鐘
03:57
or a minute-and-a-half分鐘和半 apiece一塊 --
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或頂多一分半
03:59
but I thought you might威力 be interested有興趣 in seeing眼看 some of our
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大家應該會對影片中,我們去年的一些成果
04:02
work over the last year, and how it responds響應 in video視頻.
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感到有趣,及其所造成的回響
04:07
So, Prada普拉達 New York紐約: we were asked by Rem雷姆 Koolhaas庫哈斯
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首先,紐約Prada,Rem Koolhaas 跟OMA找上我們
04:10
and OMAOMA to help us conceive構想 the technology技術
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要讓人們接受這樣的科技
04:14
that's in their retail零售 store商店 in New York紐約.
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這是紐約的專賣店
04:17
He wanted a new kind of store商店 -- a new one --
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他想要一種新的店,全新的
04:19
a store商店 that had a cultural文化 role角色 as well as a retail零售 one.
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概念店要有賦予專賣店其文化角色
04:24
And that meant意味著 actually其實 designing設計 custom習慣 technology技術
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也就是說與其只是從架上買了商品後使用
04:28
as opposed反對 to just buying購買 things off the shelf and putting them to use.
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要為消費者特製一種科技體驗
04:33
So, there're有很 lots of things. Everything has RFRF tags標籤:
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每一樣商品都有無線標簽
04:35
there's RFRF tags標籤 on the user用戶, on the cards,
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在消費者身上,卡上都有
04:38
there's the staff員工 devices設備 that are all around the store商店.
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整家店店員都配有都有一套機器
04:41
You pick them up, and once一旦 you see something that you're interested有興趣 in,
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你選你喜歡的商品
04:44
the staff員工 person can scan掃描 them in
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店員就會掃描進電腦
04:46
and then they can be shown顯示 on any screen屏幕 throughout始終 the store商店.
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顧客就會在店里有的銀幕看到
04:49
You can look at color顏色, and sizes大小, and how it appeared出現 on the runway跑道, or whatever隨你.
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顏色,尺寸,模特兒穿著走臺步樣子等
04:55
And so then the object目的 -- the merchandise商品 that you're interested有興趣 in --
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而選到的商品--你喜歡的商品
04:59
can be scanned掃描. It's taken採取 into the dressing敷料 room房間,
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被掃描後,帶進更衣室
05:02
and in the dressing敷料 room房間 there are scanners掃描儀
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在更衣室內還有掃描器
05:04
so that we know exactly究竟 what clothing服裝 you have in the dressing敷料 room房間.
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這樣就知道你選了那些衣服已經在更衣室
05:09
We can put that up on a touch觸摸 screen屏幕
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所有項目會顯示在觸控面板上
05:12
and you can play with that, and get more information信息
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看你選的衣服,可以試著搭配,看更多資訊
05:14
about the clothing服裝 that you're interested有興趣 in as you're trying it on.
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就好像在試穿一樣
05:19
It's been used a lot of places地方, but I particularly尤其 like the use here
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這已經廣泛應用了,但我對更衣室內
05:23
of liquid液體 crystal水晶 displays顯示器 in the changing改變 room房間.
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用LCD這樣的應用,情有獨鐘
05:27
The last time I went to see this store商店,
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之前我去店里看
05:29
there was a huge巨大 buzz蜂鳴器 about people standing常設 outside and wondering想知道,
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有很多人站在店外猶豫著
05:32
"Am I going to actually其實 get to see the people changing改變 clothes衣服 here?"
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“我真的會看到人家換衣服的樣子嗎?”
05:35
But if you push the button按鍵, of course課程, the whole整個 wall goes dark黑暗.
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但只要按這個鈕,整個牆就會變色
05:40
So you can try to get approval贊同, or not, for whatever隨你 you're wearing穿著.
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可以讓你決定到底要不要買身上穿的這套
05:48
And then one of my favorite喜愛 features特徵 of the technology技術
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這科技其中我最喜歡的功能之一
05:51
is the magic魔法 mirror鏡子, where you put on the clothes衣服.
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是魔鏡,當你換上衣服時
05:53
There's a big display顯示 in the mirror鏡子, and you can turn around --
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你轉身,鏡上有一面顯示器
05:57
but there's a three second第二 delay延遲.
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等三秒鐘
05:59
So you can see what you look like from the back or all the way around, as you look.
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你會看到從各個角度所呈現的效果
06:03
(Applause掌聲)
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(鼓掌)
06:26
About a year and a half ago we were asked to design設計
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大概一年半前,我們設計
06:30
an installation安裝 in the museum博物館 --
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一個博物館的裝置
06:32
this is a new wing翅膀 of the Science科學 Museum博物館 in London倫敦,
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這是倫敦科博館的新館
06:35
and it's primarily主要 about digital數字 and biomedical生物醫藥 issues問題.
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主要是有關數位跟生醫的主題
06:39
And a group at Itch, which哪一個 is now part部分 of IDEOIDEO,
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IDEO其中一個部門Itch,他們團隊
06:43
designed設計 this interactive互動 wall that's about four stories故事 tall.
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設計了一個4層樓高的互動牆
06:46
I don't know if anybody's任何人的 seen看到 this --
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我不確定有沒有人看過這
06:47
it's pretty漂亮 spectacular壯觀 in the room房間.
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在室內還挺壯觀的
06:49
Anyway無論如何, it's based基於 on the London倫敦 subway地鐵 system系統.
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總之,這就像倫敦地鐵系統
06:51
And so you can see that
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我們可以看出
06:54
the goal目標 is to bring帶來 some of the feedback反饋
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我們的目標是把一些來過這博物館的人
06:56
that the people who had gone走了 to the museum博物館 were giving,
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他們提供的反饋
06:59
and get it up on the wall so everybody每個人 could see. Just for everybody每個人 to see.
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再放到牆上讓所有人都看的到,就是要讓大家看到
07:02
So you enter輸入 your information信息. Then, like the London倫敦 tube system系統,
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當你輸入資訊時,他們像倫敦的地鐵系統
07:06
the little trains火車 go around with what you're thinking思維 about.
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這些列車跟著你的思路跑
07:11
And then when you get to a station, it's expanded擴大 so that you can actually其實 read it.
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而你到達某一站時,整個訊息在你眼前一覽無遺
07:16
Then when you exit出口 the IMAXIMAX theatre劇院 on the fourth第四 floor地板 --
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等到你到4樓IMAX影城時
07:20
mostly大多 teenagers青少年 coming未來 out of there --
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看到很多年輕人走出來
07:22
there's this big open打開 space空間 that has these tables in it
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有一個大廣場擺了很多桌子
07:26
that have interactive互動 games遊戲 which哪一個 are quite相當 fun開玩笑,
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這些桌子有很多好玩的互動遊戲
07:28
also designed設計 by Durrell達雷爾 [Bishop主教] and Andrew安德魯 [HirniakHirniak] of Itch.
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也是Itch的Durrel[Bishop]和Andrew[Hirniak]所設計
07:30
And the topics主題 include包括 things that the museum博物館 is about:
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逰戲主題跟博物館內容相應:
07:36
male fertility生育能力, choosing選擇 the sex性別 of your baby寶寶
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男性生殖,決定未來孩子的性別,
07:39
or what a driverless無人駕駛 car汽車 might威力 be like.
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或是一臺無人駕駛的車會長怎樣
07:43
There's lots of room房間, so people can come up
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因為空間很大,所有人都看得到
07:45
and understand理解 what it is before they get involved參與.
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在自己玩前就可以知道要怎麼玩
07:49
And also, it's not shown顯示 in the video視頻, but these are very beautiful美麗.
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而且,雖然影片沒有拍到,很妙的還有
07:51
They go to the top最佳 of the wall and when they reach達到 all the way to the top最佳,
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這些訊息到互動牆的頂端的時候
07:55
after they've他們已經 bounced反彈 around, they disperse分散 into bits
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他們會跳來跳去,之後分散成很多位
07:58
and go off into the atmosphere大氣層.
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然後消失不見
08:04
The next下一個 video視頻 is not doneDONE by us.
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接下來的影片不是我們拍的
08:06
This is CBSCBS Sunday星期日 Morning早上 that aired播出 about two weeks ago.
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是CBS周日晨間新聞--兩週前播出的
08:10
Scott斯科特 Adams亞當斯 ran into us
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Scott Adams找上我們
08:12
and asked us if we wouldn't不會 help to design設計
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問我們要不要幫忙設計
08:14
the ultimate最終 cubicle for Dilbert迪爾伯特,
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呆伯特的終極辦公區
08:16
which哪一個 sounded滿面 like a fun開玩笑 thing and so we couldn't不能 pass通過 it up.
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因為太好玩所以我們很難拒絕
08:20
He's always been interested有興趣 in technology技術 in the future未來.
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Adams對未來科技很熱衷
08:23
(Video視頻: Scott斯科特 Adams亞當斯: I realized實現 that at some point I might威力 be
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(Scott Adams:我發現到一定程度我應該是
08:25
the world's世界 expert專家 on what's wrong錯誤 with cubicles隔間.
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挑辦公室每個人小區域毛病的大師
08:28
So we thought, well, wouldn't不會 it be fun開玩笑 to get together一起
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我就想啦:如果找一些世界頂尖的設計人才
08:30
with some of the smartest最聰明的 design設計 guys in the world世界
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一起合作看看
08:32
and try to figure數字 out if we could make the cubicle better?
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如何改善辦公區
08:35
Narrator旁白: Though雖然 they work in a wide-open張大 office辦公室 space空間
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旁白:結果他們在舊金山的奧克蘭灣橋下
08:38
spectacularly壯觀 set under San Francisco's舊金山 Oakland奧克蘭 Bay Bridge,
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一個景色美好,完全開放的空間
08:43
the team球隊 built內置 their own擁有 little cubicles隔間
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團隊造了自己的辦公區
08:45
to fully充分 experience經驗 the problems問題.
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去體驗問題所在
08:48
Woman女人: A one-way單程 mirror鏡子. I can look out; you can look at yourself你自己.
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女:單面鏡,我可以看到外面的人,外面的人看到自己
08:51
Narrator旁白: They took pictures圖片.
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旁白:他們照很多像
08:52
Woman女人: You feel so trapped被困, when someone有人 kind of leans斜靠 over
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女:當有人稍微靠近時,就會感覺好像被困住了
08:55
and you're sort分類 of held保持 captive俘虜 there for a minute分鐘.
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之後會有點短暫的無法動搖
08:57
SASA: So far it's chaos混沌, but a lot of people are doing stuff東東, so that's good.
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SA: 到目前為止還很多狀況,但人多力量大,情況還是樂觀
09:01
We'll see what happens發生.
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我們靜觀其變
09:03
Narrator旁白: The first group builds建立 a cubicle in which哪一個 the walls牆壁 are screens屏幕
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旁白:第一組造了一個螢幕牆
09:07
for the computer電腦 and for family家庭 photos相片.
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上面佈滿電腦螢幕跟全家福照片
09:10
In the second第二 group's集團 scenario腳本, the walls牆壁 are alive
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第二組是活牆壁
09:14
and actually其實 give Dilbert迪爾伯特 a group hug擁抱.
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還會集體抱呆伯特
09:17
(Laughter笑聲)
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(笑聲)
09:19
Behind背後 the humor幽默 is the idea理念 of making製造 the cubicle more human人的.)
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這幽默的呈現背後意涵是要把辦公環境變得更人性化)
09:25
David大衛 Kelley凱利: So here's這裡的 the final最後 thing, complete完成 with orange橙子 lighting燈光
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David Kelley: 最後的結晶是,用橘色的光
09:28
that follows如下 the sun太陽 across橫過 -- that follows如下 the tracks軌道 of the sun太陽 -- across橫過 the sky天空.
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跟著太陽的足跡照,劃越天際
09:32
So you feel that in your cubicle.
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感覺大自然在你的辦公區
09:36
And my favorite喜愛 feature特徵, which哪一個 is a flower in a vase花瓶
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我喜歡的是,在這花瓶有一朵花
09:38
that wilts枯萎 when you leave離開 in disappointment失望,
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當你離開時,會失望的枯萎
09:41
and then when you come back, it comes up to greet迎接 you, happy快樂 to see you.
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當你回來,又開心的活過來歡迎你
09:45
(SASA: The storage存儲 is built內置 right into the wall.)
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(SA:置物柜結合在牆壁裡)
09:47
DKDK: You know, it has homey家常 touches觸摸 like a built-in內建的 fish tank坦克 in the walls牆壁,
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DK: 還有一些把家的元素融入,像牆上弄魚缸
09:52
or something to be aggressive侵略性 with to release發布 tension張力.
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或是有減壓的發泄玩具
09:56
(SASA: Customizable定制 for the boss老闆 of your choice選擇.)
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(SA: 還可以客制成老板的樣子)
09:59
DKDK: And of course課程: a hammock吊床 for your afternoon下午 nap小憩
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DK: 當然還有睡午覺的吊床
10:02
that stretches舒展 across橫過 your cubicle.
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整個在你的辦公區展開
10:04
(SASA: Life would be sweet in a cubicle like this.)
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(SA:有這樣的辦公環境,人生會很美好)
10:10
DKDK: This next下一個 project項目, we were asked to design設計 a pavilion to celebrate慶祝
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DK:接下來的案子,我們受雇要設計一個館
10:15
the recycling回收 of the water on the Millennium千年 Dome拱頂 in London倫敦.
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慶祝倫敦千禧水庫回收水的成功
10:19
The dome拱頂 has an incredible難以置信 amount of water that washes off of it,
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這水庫需要驚人的水流量
10:22
as well as wastewater廢水.
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就跟廢水一樣
10:24
So this building建造 actually其實 celebrates慶祝 the water
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所以這樣的建築是表揚當水
10:27
as it comes out of the recycling回收 plant and goes into the reed蘆葦 bed
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從回收廠出來再到天然地去
10:30
so that it can be filtered過濾 for the final最後 time.
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做最後段的過濾
10:35
The pavilion's展館 design設計 goal目標 was to be kind of quiet安靜 and peaceful平靜的.
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設計這館的宗旨要外觀看呈現很平靜祥和
10:39
In contrast對比 to if you went inside the dome拱頂, where it's
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因為廢水處理廠內部
10:42
kind of wild野生 and crazy and everybody's每個人的
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其實是很大又吵,大家可以
10:44
learning學習 all kinds of things, or fooling嘴硬 around, or whatever隨你 they're doing.
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學到不同的知識,隨便逛逛或做任何事情
10:47
But it was intended to be quite相當 quiet安靜.
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重點就是要沒有噪音
10:50
And then you would wander漫步 around and gather收集 information信息,
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然後人們就可以走來走去直接
10:54
in a straightforward直截了當 fashion時尚, about the recycling回收 process處理
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學習水回收的處理過程
10:58
and what's being存在 doneDONE, and how they're going to reuse重用 the water
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是怎麼樣及如何再利用
11:01
once一旦 it comes through通過 the plant.
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從處理廠回收出來的水
11:12
And then, if you saw,
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如果你注意到的話
11:14
the panels面板 actually其實 rotate迴轉. So you can get the information信息
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這些螢幕會動,正面你會吸收資訊
11:17
on the front面前 side, but as they rotate迴轉, you can see the actual實際
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當它換面時,你會看到背面
11:20
recycling回收 plant behind背後, with all the machines as they actually其實 process處理 the water.
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回收廠跟機械處理水的實景
11:30
You can see: there's the plant.
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現在看到的就是那個水廠
11:41
These are all very low-budget低預算 videos視頻, like quick prototypes原型.
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這些都是低成本的影片,就像我們的樣品
11:45
And we're announcing宣布 a new product產品 here tonight今晚,
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我們今晚要在這發表新產品
11:47
which哪一個 is the first time this has ever been shown顯示 in public上市.
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這是第一次公開
11:50
It's called SpyfishSpyfish, and it's a company公司 called H2Eye,
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叫做Spyfish,是Nigel Jagger在倫敦
11:55
started開始 by Nigel奈傑爾 Jagger in London倫敦.
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創的公司叫H2Eye
11:58
And it's a company公司 that's trying to bring帶來 the experience經驗 -- many許多 people have boats,
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H2Eye公司就是在創造一種體驗-- 很多人有船
12:04
or enjoy請享用 being存在 on boats, but a very small percentage百分比 of people
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或喜歡坐船出海,但事實上很少人
12:09
actually其實 have the capability能力 or the interest利益 in going under the water
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能夠或有興趣潛入水裡
12:14
and actually其實 seeing眼看 what's there,
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去一探究竟
12:16
and enjoying享受 what scuba水肺 divers潛水員 do.
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像潛水客享受水底風光
12:18
This product產品, it has two cameras相機.
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這產品有兩臺攝影機
12:20
You throw it over the side of your boat
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你把它丟進水中
12:23
and you basically基本上 scuba水肺 dive潛水 without getting得到 wet.
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基本上就如同潛水但不會弄濕身體
12:30
For us -- there's the object目的 -- for us, it was two projects項目. One, to design設計 the interface接口
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就長這樣,對我們而言是兩個計劃。一,要設計界面
12:36
so that the interface接口 doesn't get in your way.
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不會擋到視線的界面
12:38
You could have that kind of immersive身臨其境 experience經驗 of being存在 underwater水下 --
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你會有一種強烈的感覺覺得自己就在水裡
12:41
of feeling感覺 like you're underwater水下 -- seeing眼看 what's going on.
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看到水底的景觀
12:44
And the other one was to design設計 the object目的
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其二,就是要設計這產品
12:46
and make sure that it was a consumer消費者 product產品 and not a research研究 tool工具.
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確定看起來是消費性商品而不是研究用的器材
12:51
And so we spent花費 a lot of time -- this has been going on for about
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結果我們花了很多時間--大概花了
12:53
seven or eight years年份, this project項目 --
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7到8年,這個計劃
12:55
and [we're] just ready準備 to start開始 building建造 them.
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我們準備好要成型
13:01
(Narrator旁白: The SpyfishSpyfish is a revolutionary革命的 subaquaticsubaquatic video視頻 camera相機.
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(旁白:Spyfish是創新性的潛水攝影機
13:05
It can dive潛水 to 500 feet, to where sunlight陽光 does not penetrate穿透,
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可潛到500尺,陽光照射不到的深度
13:08
and is equipped裝備 with powerful強大 lights燈火.
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內建功能強大的照明燈
13:11
It becomes your eyes眼睛 and ears耳朵 as you venture冒險 into the deep.
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可以當你深水下的眼睛跟耳朵
13:16
The battery-powered電池供電的 SpyfishSpyfish sends發送 the live生活 video-feed視頻飼料 through通過 a slender苗條 cable電纜.)
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電池會透過一條細線傳輸Spyfish的即時影像
13:20
DKDK: This slender苗條 cable電纜 was a huge巨大 technological技術性 advancement進步
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DK:這條細線是很大的技術突破
13:23
and it allowed允許 the whole整個 thing to be the size尺寸 that it is.
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可以用這麼小的尺寸達到全能的效果
13:25
(Narrator旁白: And this central中央 box connects所連接 the whole整個 system系統 together一起.
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(旁白:中間這箱子整合這整個系統
13:28
Maneuvering機動 the SpyfishSpyfish is simple簡單 with the wireless無線 remote遠程 control控制.
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用無線遙控器控制Spyfish很容易
13:32
You watch the video視頻 with superimposed疊加 graphics圖像
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你看到多層圖像的影片
13:34
that indicate表明 your depth深度 and compass羅盤 heading標題.
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告訴你深度跟行進方位
13:38
The fluid流體 graphics圖像 and ambient周圍 sounds聲音 combine結合
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水底視覺跟聽覺呈現結合
13:40
to help you completely全然 lose失去 yourself你自己 underwater水下.)
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會使人覺得身歷其境)
14:04
(Applause掌聲)
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(鼓掌)
14:10
DKDK: And the last thing I'll talk about is ApproTECApproTEC,
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DK:最後我要講的是讓我個人
14:13
which哪一個 is a project項目 that I'm very excited興奮 about.
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很振奮的ApproTEC專案
14:16
ApproTECApproTEC is a company公司 started開始 by Dr博士. Martin馬丁 Fisher費舍爾,
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ApproTEC是我一個很好的朋友Martin Fisher博士
14:19
who's誰是 a good friend朋友 of mine. He's a Ph博士.D. from Stanford斯坦福.
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所創立的公司。他擁有史丹佛的博士學位。
14:22
He found發現 himself他自己 in Kenya肯尼亞 on a Fulbright富布賴特
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他獲Fulbright的經費去肯亞
14:25
and he had a very interesting有趣 insight眼光, which哪一個 is that
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然後他發現很有趣的一件事,他說
14:27
he said, "There must必須 be entrepreneurs企業家 in Kenya肯尼亞;
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肯亞一定有創業家
14:31
there must必須 be entrepreneurs企業家 everywhere到處."
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到處都有創業家
14:33
And he noticed注意到 that for weddings婚禮 and funerals葬禮 there
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他發現當地的婚禮跟喪禮
14:36
they could find enough足夠 money to put something together一起.
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當地人都有辦法籌夠錢舉辦
14:39
So he decided決定 to start開始 manufacturing製造業 products製品 in Kenya肯尼亞
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所以他決定要在肯亞跟當地廠商
14:43
with Kenyan肯尼亞 manufacturers製造商 -- designed設計 by people like us, but taken採取 there.
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從事生產-- 我們設計,他們生產
14:48
And to this date日期 -- he's been gone走了 for only a few少數 years年份 --
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到今天--他去沒幾年的時間--
14:51
he's started開始 19,000 companies公司.
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已經創了1萬9千家公司了
14:55
He's made製作 30,000 new jobs工作.
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創造出3萬個新的工作機會
14:58
And just the sales銷售 of the products製品 -- this is a non-profit非盈利 --
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而光產品銷售--這是社會企業--
15:03
the sales銷售 of these products製品 is now .6% of the GDPGDP of Kenya肯尼亞.
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占了目前肯亞百分之6的國內生產毛額
15:09
This is one guy doing this. This is a pretty漂亮 spectacular壯觀 thing.
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一個人的力量可以有這樣效果,實在驚人
15:12
So we're in the process處理 of helping幫助 them design設計
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我們現在致力於幫他們設計
15:15
deep-well深井, low-cost低成本 manual手冊 pumps
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深井,低廉的手動抽水機
15:18
in order訂購 for these people who have a quarter25美分硬幣 acre英畝 of land土地
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可以幫有4分之一畝地的當地人
15:22
to be able能夠 to grow增長 crops作物 in the off-season淡季.
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在旱季期可以種作物
15:24
What they do now is: they can grow增長 crops作物 in the rainy多雨的 season季節
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現在的情況是:雨季時他們可以種作物
15:26
but they can't grow增長 them in the off-season淡季.
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旱季就種不出來
15:29
And so by doing that, the woman女人 that you saw in the first thing --
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所以,大家一開始看到的那位女士
15:33
she's a school學校 teacher老師 -- always wanted to send發送 her kids孩子 to college學院
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她是一個老師--希望她的學生可以上大學
15:37
and she's going to be able能夠 to do it because of these things.
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因為這些總總,她得以實現她的夢想
15:39
So with seed-squeezers種子榨汁機, and pumps, and hay-balers乾草打包機 and
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用這些碎種子機,泵,乾草打包機
15:42
very straightforward直截了當 things that we're designing設計 --
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這些我們設計非常簡易的農耕機
15:45
my students學生們 are doing this as class projects項目
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這是我史丹佛學生的課堂作業
15:47
and IDEOIDEO has donated捐贈 their time to do this kind of work --
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IDEO的員工也投入他們的時間參與
15:50
it's really amazing驚人 to see his success成功, Martin's馬丁.
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看到Martin的成功令人開心
15:54
We also were thinking思維 about the experience經驗 of Richard理查德,
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我們也沒忘記Richard的貢獻
15:59
and so --
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所以
16:00
(Laughter笑聲)
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(大笑)
16:01
-- we designed設計 this hat帽子, because I knew知道 I'd be the last one in the day
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--我們設計了這帽子,我知道我是今天最後一個講著
16:06
and I needed需要 to deal合同 with him. So I just have one more thing to say.
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我還得應付他。所以我最後要說的是
16:10
(Laughter笑聲)
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(大笑)
16:13
Can you read it?
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你們看得到嗎?
16:15
(Laughter笑聲)
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(大笑)
16:16
Well, it's always kind of funny滑稽 when he comes up and hovers懸停.
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哈,每次當他靠近要一探究竟時還蠻好笑的
16:19
You know, you don't want to be rude無禮 to him and you don't want to feel guilty有罪,
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我不想對他不敬也不敢有罪惡感
16:23
and so I thought this would do it, where I just sit here.
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所以我決定如果我坐這就好
16:26
(Laughter笑聲)
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(大笑)
16:27
(Applause掌聲)
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(鼓掌)
16:35
So we saw a lot of interesting有趣 things being存在 designed設計 today今天 in this session會議,
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我們今天看到很多有趣的設計
16:39
and from all the different不同 presenters主持人.
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都是不同的人所呈現的
16:42
And in my own擁有 practice實踐, from product產品 to ApproTECApproTEC,
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從產品到ApproTEC,我自己的經驗讓我學到,
16:46
it's really exciting扣人心弦 that we're taking服用 a more human-centered以人為本 approach途徑 to design設計,
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以人為本的設計融入人類的行為跟個性
16:51
that we're including包含 behaviors行為 and personalities個性 in the things we do,
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是很令人振奮的演進
16:54
and I think this is great.
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我覺得這是很棒的事
16:56
Designers設計師 are more trusted信任 and more integrated集成
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設計師在公司的策略面
16:58
into the business商業 strategy戰略 of companies公司,
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得到更多的信任跟融入感
17:00
and I have to say, for one, I feel very lucky幸運 at the progress進展 that design設計
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最後我想說,我很榮幸看到從第一屆TED開始以來
17:06
has made製作 since以來 the first TEDTED. Thanks謝謝 a lot.
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設計界的進步。謝謝大家。
Translated by Ashley Lin
Reviewed by Zhu Jie

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ABOUT THE SPEAKER
David Kelley - Designer, educator
David Kelley’s company IDEO helped create many icons of the digital generation -- but what matters even more to him is unlocking the creative potential of people and organizations to innovate routinely.

Why you should listen

As founder of legendary design firm IDEO, David Kelley built the company that created many icons of the digital generation -- the first mouse, the first Treo, the thumbs up/thumbs down button on your Tivo's remote control, to name a few. But what matters even more to him is unlocking the creative potential of people and organizations so they can innovate routinely.

David Kelley's most enduring contributions to the field of design are a methodology and culture of innovation. More recently, he led the creation of the groundbreaking d.school at Stanford, the Hasso Plattner Institute of Design, where students from the business, engineering, medicine, law, and other diverse disciplines develop the capacity to solve complex problems collaboratively and creatively.

Kelley was working (unhappily) as an electrical engineer when he heard about Stanford's cross-disciplinary Joint Program in Design, which merged engineering and art. What he learned there -- a human-centered, team-based approach to tackling sticky problems through design -- propelled his professional life as a "design thinker."

In 1978, he co-founded the design firm that ultimately became IDEO, now emulated worldwide for its innovative, user-centered approach to design. IDEO works with a range of clients -- from food and beverage conglomerates to high tech startups, hospitals to universities, and today even governments -- conceiving breakthrough innovations ranging from a life-saving portable defibrillator to a new kind of residence for wounded warriors, and helping organizations build their own innovation culture.

Today, David serves as chair of IDEO and is the Donald W. Whittier Professor at Stanford, where he has taught for more than 25 years. Preparing the design thinkers of tomorrow earned David the Sir Misha Black Medal for his “distinguished contribution to design education.” He has also won the Edison Achievement Award for Innovation, as well as the Chrysler Design Award and National Design Award in Product Design from the Smithsonian’s Cooper-Hewitt National Design Museum, and he is a member of the National Academy of Engineers.

More profile about the speaker
David Kelley | Speaker | TED.com