TED2007
Robin Chase: The idea behind Zipcar (and what comes next)
羅蘋．卻斯談ZipCar和她的夢想
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羅蘋．卻斯是ZipCar的創始人，ZipCar是世界上最大的汽車共享公司，但這個公司只不過是羅蘋的一個小小的發想而已。她要做的不只於此，她希望能藉由收取用路費來改變我們的駕駛習慣，並運用網點網路來做到跨州通訊。
Robin Chase - Transport networker
With Zipcar, Robin Chase introduced car-crazy America to the concept of non-ownership. Now she's flipping that model with Buzzcar, which lets you rent your own auto to your neighbors. Full bio
With Zipcar, Robin Chase introduced car-crazy America to the concept of non-ownership. Now she's flipping that model with Buzzcar, which lets you rent your own auto to your neighbors. Full bio
Double-click the English transcript below to play the video.
00:12
I'm going to talk about two stories today.
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我今天要講二個主題，
00:15
One is how we need to use market-based pricing to affect demand
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第一個是我們該如何利用市場定價機制來影響汽車的需求，
00:22
and use wireless technologies to dramatically reduce our emissions
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以及利用無線科技來大幅降低
00:26
in the transportation sector.
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交通工具的碳排放。
00:29
And the other is that there is an incredible opportunity
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第二個主題則是探討未來無限可能的商機，
00:31
if we choose the right wireless technologies;
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如果我們選擇對的無線科技，
00:34
how we can generate a new engine for economic growth
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我們該如何為未來的經濟成長注入新動能？
00:37
and dramatically reduce C02 in the other sectors.
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並大幅降低其他產業的二氧化碳排放？
00:40
I'm really scared.
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我真的很害怕，
00:42
We need to reduce C02 emissions in ten to fifteen years by 80 percent
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因為我們必須在未來的十到十五年內，降低80%的二氧化碳排放，
00:46
in order to avert catastrophic effects.
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以避免災難發生。
00:49
And I am astounded that I'm standing here to tell you that.
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要我站在這裡對各位宣告這件事，我自己也嚇壞了！
00:52
What are catastrophic effects? A three degree centigrade climate change rise
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未來的災難是什麼？氣溫只要上升三度，
00:57
that will result in 50 percent species extinction.
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50%的物種就會滅絕。
01:02
It's not a movie. This is real life.
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這不是電影，這是我們的真實世界。
01:05
And I'm really worried, because when people talk about cars
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我真的很擔心，每當有人談到汽車，
01:08
-- which I know something about --
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我知道這個話題
01:11
the press and politicians and people in this room are all thinking,
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會讓媒體、政客和在座的各位都聯想到：
01:15
"Let's use fuel-efficient cars."
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「要買省油汽車」。
01:18
If we started today, 10 years from now, at the end of this window of opportunity,
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如果我們從今天開始往後推十年，在機會之窗關閉之前，
01:26
those fuel-efficient cars will reduce our fossil fuel needs by four percent.
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這些省油車可以減少我們對石油的使用量達4%。
01:32
That is not enough.
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這個比例太低了。
01:34
But now I'll talk about some more pleasant things.
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我現在先來談一些愉快的事，
01:35
Here are some ways that we can make some dramatic changes.
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有某些方法可以帶來大幅度的改變。
01:38
So, Zipcar is a company that I founded seven years ago,
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ZipCar是我在七年前創立的公司，
01:42
but it's an example of something called car sharing.
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這家公司是基於汽車共享的理念而創立，
01:45
What Zipcar does is we park cars throughout dense urban areas
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ZipCar做的是把車子停在都市叢林裡，
01:48
for members to reserve, by the hour and by the day, instead of using their own car.
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會員則可以預約我們的車子，以小時或天數計算，而不需要自己買車。
01:53
How does it feel to be a person using a Zipcar?
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使用ZipCar服務的人有什麼感想？
01:56
It means that I pay only for what I need.
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就是我用多久就付多少錢，
01:59
All those hours when a car is sitting idle, I'm not paying for it.
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其他沒人使用的時段，就不用付錢。
02:03
It means that I can choose a car exactly for that particular trip.
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也就是說，我可以為任何一趟旅程挑選一台適合的車。
02:07
So, here's a woman that reserved MiniMia, and she had her day.
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這位女士預約了MiniMia，她那一天過得很棒；
02:11
I can take a BMW when I'm seeing clients.
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我要去見客戶時，我就開BMW；
02:14
I can drive my Toyota Element when I'm going to go on that surfing trip.
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我要去衝浪時，我就開Toyota Element。
02:22
And the other remarkable thing is it's, I think, the highest status of car ownership.
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我認為最棒的事是我對車子有絕對的自主權，
02:28
Not only do I have a fleet of cars available to me in seven cities around the world
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我不只有一整個車隊可以選擇，還可以在七個國家裡，
02:32
that I can have at my beck and call,
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招之即來，揮之即去，
02:34
but heaven forbid I would ever maintain
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完全不用去想車子的維修
02:37
or deal with the repair or have anything to do with it.
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或保養等相關事情。
02:40
It's like the car that you always wanted that your mom said that you couldn't have.
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你可以駕駛你夢寐以求的車子，就是那種你媽說你不能開的車子，
02:45
I get all the good stuff and none of the bad.
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我公司裡的車子都是好的，任君挑選。
02:48
So, what is the social result of this?
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這會對社會造成什麼影響？
02:51
The social result is that today's Zipcar has 100,000 members
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現在ZipCar有十萬個會員，
02:55
driving 3,000 cars parked in 3,000 parking spaces.
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有三千台車子停在三千個停車位裡，
02:59
Instead of driving 12,000 miles a year, which is what the average city dweller does,
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平均每台每年的駕駛哩程約為八百公里，而一般都市居民
03:02
they drive 500 miles a year. Are they happy?
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車子哩程數每年是二萬公里，他們會開心嗎？
03:06
The company has been doubling in size ever since I founded it, or greater.
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自從公司創立後，規模已成長了二倍以上，
03:10
People adore the company. And it's better,
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大家都很喜歡我們，更棒的是，
03:15
you know? They like it.
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他們愛死了我們的服務。
03:17
So, how is it that people went from the 12,000 miles a year to 500 miles?
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為什麼開車的哩程數，會從二萬公里降到八百公里呢？
03:21
It's because they said, "It's eight to 10 dollars an hour and 65 dollars a day.
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因為大家都會計算，租一個小時要8~10元，一天是65元，
03:26
If I'm going to go buy some ice cream,
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若只是出去買個冰淇淋，
03:29
do I really want to spend eight dollars to go buy the ice cream? Or maybe I'll do without.
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我幹嘛要花8塊錢去買個冰淇淋？或者不要開車去？
03:32
Maybe I would have bought the ice cream when I did some other errand."
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又或者在出去辦事的時候再順便買就好？
03:35
So, people really respond very quickly to it, to prices.
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消費者對於價格是很敏感的。
03:38
And the last point I want to make is Zipcar would never be possible without technology.
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最後我要提的是，沒有科技的協助，就沒有ZipCar，
03:43
It required that it was completely trivial: that it takes 30 seconds
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我們要求的是快速的服務，只要30秒就可以租車，
03:47
to reserve a car, go get it, drive it.
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包括預約、取車、開走。
03:51
And for me, as a service provider,
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而對我們提供服務的人來說，
03:53
I would never be able to provide you a car for an hour
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如果成本過高的話，我根本不可能
03:55
if the transaction cost was anything.
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只把車子出租一個小時。
03:57
So, without these wireless technologies, this, as a concept, could never happen.
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假使沒有這些無線科技，這個理念就無法成形。
04:02
So, here's another example. This company is GoLoco --
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我舉另一個例子，這是GoLoco公司，
04:05
I'm launching it in about three weeks --
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將在三星期後上市，
04:07
and I hope to do for ridesharing what I did for car sharing.
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我想延續汽車共享的概念來推廣汽車共乘，
04:11
This will apply to people across all of America.
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並在全美國推廣這個業務。
04:14
Today, 75 percent of the trips are single-occupancy vehicles,
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今天，有75%的車上只有駕駛一個人，
04:17
yet 12 percent of trips to work are currently carpool.
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而有12%的人上班是採共乘制。
04:22
And I think that we can apply social networks and online payment systems
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我在思考如何將社區網路和線上付費系統相結合，
04:27
to completely change how people feel about ridesharing
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徹底改變人們對共乘的刻板印象，
04:29
and make that trip much more efficient.
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讓共乘更能發揮效用。
04:32
And so when I think about the future,
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我在想，未來人們
04:35
people will be thinking that sharing the ride with someone
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將會把與別人共乘這件事，
04:38
is this incredibly great social event out of their day.
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當成與別人社交的大事。
04:41
You know, how did you get to TED? You went with other TEDsters.
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你們是怎麼來到TED會場的？和別的TED成員一起來的，
04:44
How fabulous. Why would you ever want to go by yourself in your own car?
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很棒吧？你為什麼不自己開車來呢？
04:47
How did you go food shopping? You went with your neighbor, what a great social time.
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平常買菜是怎麼去的？和鄰居一起去，有這麼一個互動時間很棒吧？
04:50
You know it's going to really transform how we feel about travel,
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這將徹底顛覆我們對於交通工具的看法，
04:55
and it will also, I think, enhance our freedom of mobility.
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也將徹底解放我們的行動自由度。
04:59
Where can I go today and who can I do it with?
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今天我可以和誰一起去什麼地方呢？
05:01
Those are the types of things that you will look at and feel.
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這些事情將會是你未來關注的焦點。
05:04
And the social benefits:
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對社會也有好處，
05:06
the rate of single-occupancy vehicles is, I told you, 75 percent;
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我剛才說過，車上只有駕駛一人的比例是75%，
05:09
I think we can get that down to 50 percent.
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我認為可以下降到50%。
05:12
The demand for parking, of course, is down, congestion and the CO2 emissions.
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停車的需求會下降，塞車會減少，二氧化碳排放也會減少。
05:15
One last piece about this, of course, is that it's enabled by wireless technologies.
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最後，這些都要靠無線科技才能辦到，
05:20
And it's the cost of driving that's making people want to be able to do this.
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也只有幫開車訂出價錢，才能促使人們去做這件事。
05:23
The average American spends 19 percent of their income on their car,
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美國人平均花費所得的19%在汽車，
05:27
and there's a pressure for them to reduce that cost, yet they have no outlet today.
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大家都希望能降低這筆開銷，但卻苦無良策，
05:34
So, the last example of this is congestion pricing, very famously done in London.
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來看看最後一個例子，為塞車訂個價錢，倫敦已經成功做到了，
05:39
It's when you charge a premium for people to drive on congested roads.
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他們針對駕駛擁塞路段的車輛收取費用。
05:42
In London, the day they turned the congestion pricing on,
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倫敦開始收取塞車費的當天，
05:44
there was a 25 percent decrease in congestion overnight,
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車流量立刻就下降了25%；
05:49
and that's persisted for the four years in which they've been doing congestion pricing.
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而從那一天起，倫敦已經持續收取塞車費達四年時間了。
05:52
And again, do people like the outcome?
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人們喜歡這個結果嗎？
05:56
Ken Livingstone was reelected.
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肯．李文斯頓(倫敦市長)榮獲連任。
05:59
So again, we can see that price plays an enormous role in people's willingness
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我們再一次看到了價格在消費者行為上所扮演的重要角色，
06:05
to reduce their driving behavior.
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價格會降低消費者開車的意願。
06:08
We've tripled the miles that we drive since 1970 and doubled them since 1982.
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人們開車的哩程數自1970年來增加了三倍，也比1982年以來增加二倍，
06:12
There's a huge slack in that system;
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完全沒有任何機制在約束，
06:14
with the right pricing we can undo that.
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但只要採用訂價機制，我們就可以改善這個問題。
06:18
Congestion pricing is being discussed in every major city around the world
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世界各主要城市都在討論是否要徵收塞車費，
06:21
and is, again, wirelessly enabled.
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但同樣的，也只有運用無線科技才能做到，
06:23
You weren't going to put tollbooths around the city of London
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無線科技讓我們不必在倫敦各地設置收費亭，
06:25
and open and shut those gates.
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還得開開關關各個閘門。
06:27
And what congestion pricing is is that it's a technology trial and a psychological trial
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收取塞車費其實是為收取用路費進行暖身，
06:32
for something called road pricing.
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進行科技與消費者心理的先期測試。
06:35
And road pricing is where we're all going to have to go,
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收取用路費是未來必定要採取的機制，
06:37
because today we pay for our maintenance
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因為目前我們是以徵收燃料稅的稅收，
06:39
and wear and tear on our cars with gas taxes.
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支應道路的維護費用；
06:42
And as we get our cars more fuel-efficient,
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一旦大家都開省油的汽車，
06:47
that's going to be reducing the amount of revenue that you get off of those gas taxes,
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燃料稅的稅收也必將隨之減少，
06:51
so we need to charge people by the mile that they drive.
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所以應該對消費者所駕駛的哩程數課稅。
06:55
Whatever happens with congestion pricing and those technologies
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我們現在為收取塞車費所使用的科技，
06:57
will be happening with road pricing.
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在未來收取用路費時也用得上。
07:00
Why do we travel too much?
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我們為什麼開了這麼多哩程？
07:02
Car travel is underpriced and therefore we over-consumed.
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因為開車哩程費用被嚴重低估，導致大家過度開車，
07:05
We need to put this better market feedback.
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我們必須採用市場機制來導正此一現象。
07:07
And if we have it, you'll decide how many miles to drive,
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一旦收取用路費，大家會開始思考要開多少哩程，
07:09
what mode of travel, where to live and work.
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要採取什麼旅遊模式，在哪居住、工作。
07:11
And wireless technologies make this real-time loop possible.
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無線科技可以讓這一連串的思考化為行動。
07:15
So, I want to move now to the second part of my story,
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我現在要來談談第二個主題，
07:17
which is: when are we going to start doing
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什麼時候我們才要開始收取塞車費？
07:22
this congestion pricing? Road pricing is coming.
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收取用路費已是迫在眉睫了！
07:26
When are we going to do it? Are we going to wait
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什麼時候才要做？難道我們還要等上
07:27
10 to 15 years for this to happen
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10到15年才要做嗎？
07:29
or are we going to finally have this political will to make it happen in the next two years?
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還是我們應該投票決定讓收費這件事在二年內實現？
07:32
Because I'm going to say, that is going to be the tool that's going to turn our usage overnight.
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我要強調一點，收費機制絕對可以讓我們的用路頻率一夕之間改變。
07:36
And what kind of wireless technology are we going to use?
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我們該採用什麼樣的無線科技呢？
07:40
This is my big vision.
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我有一個遠大的夢想，
07:43
There is a tool that can help us bridge the digital divide,
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我希望有一種工具可以幫助我們連結各個網點、
07:46
respond to emergencies, get traffic moving,
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對緊急事件做出回應、讓交通順暢、
07:50
provide a new engine for economic growth
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為經濟成長提供新的動能、
07:53
and dramatically reduce CO2 emissions in every sector.
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並大幅降低各個產業的二氧化碳排放量。
07:59
And this is a moment from "The Graduate." Do you remember this moment?
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這是電影「畢業生」的經典對白，不知道大家還記不記得？
08:03
You guys are going to be the handsome young guy
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你們來扮演那些帥氣的年輕人，
08:06
and I'm going to be the wise businessman.
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而我則來扮演那個成功的商人。
08:09
"I want to say one word to you, just one word."
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「我要給你一句忠告，就一句。」
08:11
"Yes, sir?" "Are you listening?" "Yes I am."
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「好的，先生。」「你有在聽嗎？」「我有在聽。」
08:17
"Ad-hoc peer-to-peer self-configuring wireless networks."
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「點對點自我組態無線網路。」(原台詞為「塑膠」)
08:21
(Laughter)
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(笑聲)
08:25
These are also called mesh networks.
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這種網路又稱為網點網路(mesh networks)，
08:27
And in a mesh, every device contributes to and expands the network,
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在整個網點裡，每一個網點都會連到網路，也會使網路擴張，
08:31
and I think you might have heard a little bit about it before.
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我相信各位之前都應該有聽過這個東西。
08:33
I'm going to give you some examples.
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我來舉幾個例子，
08:35
You'll be hearing later today from Alan Kay.
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今天稍後亞蘭．凱也會談到這個主題。
08:37
These laptops, when a child opens them up,
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只要有個小孩把電源打開，這些電腦
08:40
they communicate with every single child in the classroom,
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就會和教室裡、學校裡或村子裡的
08:43
within that school, within that village.
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其他小孩的電腦互相連結溝通。
08:46
And what is the cost of that communication system?
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這種互相通訊的系統要花多少錢？
08:48
Zero dollars a month.
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不用錢。
08:51
Here's another example: in New Orleans,
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還有一個例子，在紐奧良，
08:53
video cameras were mesh-enabled
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所有的監視攝影機是以網點互連的，
08:55
so that they could monitor crime in the downtown French Quarter.
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所以可以監視在法國區的犯罪活動；
08:58
When the hurricane happened,
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而在颶風肆虐後，
09:00
the only communication system standing was the mesh network.
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唯一還能運作的系統就是這種網點網路，
09:03
Volunteers flew in, added a whole bunch of devices,
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義工們來到紐奧良，捐贈了一堆設備，
09:06
and for the next 12 months,
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在十二個月之後，
09:08
mesh networks were the only wireless that was happening in New Orleans.
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網點網路成了紐奧良唯一的無線網路。
09:13
Another example is in Portsmouth, U.K.
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另一個例子是在英國普茲茅斯，
09:15
They mesh-enabled 300 buses and they speak to these smart terminals.
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他們將300台公車以網點串連起來，你可以透過這個螢幕發話，
09:19
You can look at the terminal
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也可以從螢幕上看到
09:21
and be able to see precisely where your bus is on the street
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你要搭的公車現在在哪裡，
09:25
and when it's coming, and you can buy your tickets in real time.
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在公車到站之前，你可以及時買到車票。
09:29
Again, all mesh-enabled. Monthly communication cost: zero.
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這全部都是以網點網路辦到的，通訊成本是零。
09:35
So, the beauty of mesh networks:
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網點網路的優點是：
09:38
you can have these very low-cost devices.
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設備的成本很低、
09:40
Zero ongoing communication costs. Highly scalable;
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通訊的成本是零、可隨意增減網點數量...
09:43
you can just keep adding them, and as in Katrina,
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你可以增加網點的數目，或是像在卡崔娜颶風來襲時，
09:45
you can keep subtracting them -- as long as there's some, we can still communicate.
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網點數目大量減少，但只要還有網點，就可以通訊，
09:49
They're resilient; their redundancy is built into this fabulous decentralized design.
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他們的彈性很大，一些備用網點已經內建在這種分權管理的系統裡了。
09:53
What are the incredible weaknesses?
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網點網路的缺點是什麼？
09:55
There isn't anybody in Washington lobbying to make it happen --
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沒有人在華盛頓進行游說要建置這種系統，
09:59
or in those municipalities, to build out their cities with these wireless networks --
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也沒有人在自己的都市裡要求建置這種無線網路，
10:02
because there's zero ongoing communications cost.
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因為後續的通訊成本是零。
10:05
So, the examples that I gave you are these islands of mesh networks,
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我剛才舉的例子都是這種網點網路的零星成果，
10:09
and networks are interesting only as they are big.
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但網路要夠大才能發揮作用，
10:13
How do we create a big network?
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那我們要怎麼建立大型的網路呢？
10:18
Are you guys ready again -- "The Graduate"?
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你們準備好再來演一次「畢業生」了嗎？
10:21
This time you will still play the handsome young thing, but I'll be the sexy woman.
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這次你們還是演帥氣的年輕人，我則來扮演性感的女主角，
10:25
These are the next two lines in the movie.
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這是電影中的二句台詞：
10:27
"Where did you do it?" "In his car."
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「你們在哪裡做？」「在他的車上。」
10:32
So you know, when you stick this idea ... (Laughter)
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好，只要一想到這個...
10:37
where would we expect me, Robin Chase, to be thinking
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你們以為我羅蘋．卻斯會想什麼？
10:41
is imagine if we put a mesh-network device
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我當然是想把這種網點網路設備
10:43
in every single car across America.
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放在全美國的每一輛車裡啊！
10:46
We could have a coast-to-coast, free wireless communication system.
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這樣我們就能擁有一個連結東西二岸的免費通訊網路。
10:52
I guess I just want you to think about that.
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我要你們想一想，
10:56
And why is this going to happen? Because we're going to do congestion pricing,
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為什麼要這麼做？因為我們要收取塞車費，
11:00
we are going to do road tolls,
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我們要收用路費，
11:02
gas taxes are going to become road pricing.
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我們要把燃料稅轉變成對用路人收費，
11:05
These things are going to happen.
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這些事都將一一實現。
11:07
What's the wireless technology we're going to use?
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我們要用什麼樣的無線科技？
11:09
Maybe we should use a good one. When are we going to do it?
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我們應該要用優良的無線科技。我們什麼時候該開始收費？
11:13
Maybe we shouldn't wait for the 10 or 15 years for this to happen.
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或許我們不應該等上10年、15年，
11:16
We should pull it forward.
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我們應該把時間往前拉。
11:19
So, I'd like us to launch the wireless Internet interstate wireless mesh system,
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我希望我們能建立跨州的無線網點網路系統，
11:25
and require that this network be accessible to everyone, with open standards.
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讓每個人都能使用，要有公開的規範。
11:30
Right now in the transportation sector, we're creating these wireless devices --
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我們現在正為運輸產業開發無線設備，
11:34
I guess you guys might have Fast Pass here or Easy Lane --
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我猜你們有人一定有迪士尼的快速通行券(FastPass)或EasyLane這類東西，
11:37
that are single-purpose devices in these closed networks.
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但那些都是在封閉系統裡所使用的單一用途票券，
11:41
What is the point?
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為什麼要這樣設計？
11:42
We're transferring just a few little data bits
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當我們為了控制交通流量而收取用路費時，
11:44
when we're doing road controlling, road pricing.
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我們所要傳輸的只是一小部分的資料，
11:46
We have this incredible excess capacity.
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但這個系統容量很大，
11:48
So, we can provide the lowest-cost means of going wireless coast-to-coast,
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我們可以利用這個低成本的系統做到東西二岸的無線傳輸，
11:52
we can have resilient nationwide communication systems,
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我們也可以擁有跨越全國的通訊系統，
11:55
we have a new tool for creating efficiencies in all sectors.
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這是一個可以讓各個產業效率提升的新工具。
11:58
Imagine what happens when the cost of getting information
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想想看，從任何一點到任何一點的
12:00
from anywhere to anywhere is close to zero.
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資料傳輸成本都趨近於零，
12:03
What you can do with that tool: we can create an economic engine.
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這個工具的用途可大了！我們可以創造經濟動能！
12:07
Information should be free, and access to information should be free,
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資訊應該是免費的，擷取資訊也應該是免費的，
12:10
and we should be charging people for carbon.
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碳排放才應該收費。
12:14
I think this is a more powerful tool than the Interstate Highway Act,
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我認為這個工具將比跨州公路法案來得更強大，
12:17
and I think this is as important and world changing
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對我們的電子化經濟更是重要，
12:19
to our economy as electrification.
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也會改變整個世界。
12:21
And if I had my druthers,
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如果我可以表達意見的話，
12:23
we would have an open-source version in addition to open standards.
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我希望在這個開放的規範架構內，還能有開放的程式碼，
12:27
And this open-source version means that
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將程式碼開放的意義在於，
12:32
it could be -- if we did a brilliant job of it --
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如果我們做得不錯，
12:34
it could be used around the world very quickly.
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這個系統將很快地被世界各國所採用。
12:39
So, going back to one of my earlier thoughts.
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回頭來看看我先前提到的想法，
12:43
Imagine if every one of these buses in Lagos was part of the mesh network.
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想像在(奈及利亞首都)拉哥斯公車上的每個人都是網路上的各個網點，
12:47
When I went this morning to Larry Brilliant's TEDTalk prize
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而當我在今早出席賴利．布里安特獲頒TED大獎典禮時，
12:52
-- his fabulous networks --
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我也在想像
12:54
imagine if there was an open-source
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如何將開放程式碼的
12:56
mesh communications device that can be put into those networks,
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網點網路通訊設備，和賴利．布里安特
12:59
to make all that happen.
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超棒的網路相結合。
13:01
And we can be doing it if we could just get over the fact that
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我們一定可以做到，如果我們能讓大家瞭解
13:05
this little slice of things is going to be for free.
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這些網路是免費的，
13:07
We could make billions of dollars on top of it,
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我們就能藉此創造出數十億的經濟產值。
13:10
but this one particular slice of communications needs to be open source.
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但這個通訊網路必須有開放的程式碼，
13:15
So, let's take control of this nightmare:
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所以我們必得掃除這個夢魘，
13:18
implement a gas tax immediately;
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立即實施燃料稅徵收，
13:21
transition across the nation to road-tolling with this wireless mesh;
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利用無線網路對全國用路人收取用路費。
13:26
require that the mesh be open to all, with open standards;
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這需要有完全開放的網點網路，有開放的規範，
13:30
and, of course, use mesh networks.
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當然，我們也得要使用這種網點網路才行。
13:31
Thank you. (Applause)
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謝謝！
ABOUT THE SPEAKER
Robin Chase - Transport networkerWith Zipcar, Robin Chase introduced car-crazy America to the concept of non-ownership. Now she's flipping that model with Buzzcar, which lets you rent your own auto to your neighbors.
Why you should listen
If she weren't a proven entrepreneur, you might imagine Robin Chase as a transportation geek, a dedicated civil servant, endlessly refining computer models of freeway traffic. If she weren't such a green-conscious problem-solver, you might take her for a startup whiz. Case in point: In 2000, Chase focused her MIT business training on a car-sharing scheme imported from Europe and co-founded Zipcar, now the largest car-sharing business in the world. Using a wireless key, location awareness and Internet billing, members pick up Zipcars at myriad locations anytime they want one.
Now Chase has launched Buzzcar, a car-sharing service in France with a twist: instead of a fleet of green Zipcars, the service lets users share their own cars and make money off their unused capacity. Call it peer-to-peer auto rental.
Read this insightful interview with Chase about starting a business and raising kids (including a supermodel).
Robin Chase | Speaker | TED.com