TED@UPS
Kate Adams: 4 larger-than-life lessons from soap operas
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Soap operas and telenovelas may be (ahem) overdramatic, but as Kate Adams shows us, their exaggerated stories and characters often cast light on the problems of real life. In this sparkling, funny talk, Adams, a former assistant casting director for "As the World Turns," shares four lessons for life and business that we can learn from melodramas.
Kate Adams - Digital storyteller
Kate Adams spends her days dissecting digital communications to find a better way to tell brand stories and connect with customers. Full bio
Kate Adams spends her days dissecting digital communications to find a better way to tell brand stories and connect with customers. Full bio
Double-click the English transcript below to play the video.
00:13
In 1987, Tina Lord
found herself in quite the pickle.
found herself in quite the pickle.
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See, this gold digger made sure
she married sweet Cord Roberts
she married sweet Cord Roberts
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just before he inherited millions.
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But when Cord found out
Tina loved his money
Tina loved his money
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as much as she loved him,
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he dumped her.
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Cord's mother Maria was thrilled
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until they hooked up again.
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So Maria hired Max Holden to romance Tina
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and then made sure Cord didn't find out
Tina was pregnant with his baby.
Tina was pregnant with his baby.
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So Tina, still married
but thinking Cord didn't love her
but thinking Cord didn't love her
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flew to Argentina with Max.
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Cord finally figured out what was going on
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and rushed after them,
but he was too late.
but he was too late.
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Tina had already been kidnapped,
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strapped to a raft
and sent over a waterfall.
and sent over a waterfall.
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She and her baby were presumed dead.
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Cord was sad for a bit,
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but then he bounced right back
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with a supersmart
archaeologist named Kate,
archaeologist named Kate,
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and they had a gorgeous wedding
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until Tina, seemingly back from the dead,
ran into the church holding a baby.
ran into the church holding a baby.
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"Stop!" she screamed.
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"Am I too late?
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Cord, I've come so far.
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This is your son."
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And that, ladies and gentlemen,
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is how the soap opera "One Life to Live"
introduced a love story
introduced a love story
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that lasted 25 years.
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(Laughter)
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Now, if you've ever seen a soap opera,
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you know the stories and the characters
can be exaggerated, larger than life,
can be exaggerated, larger than life,
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and if you're a fan,
you find that exaggeration fun,
you find that exaggeration fun,
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and if you're not,
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maybe you find them
melodramatic or unsophisticated.
melodramatic or unsophisticated.
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Maybe you think watching soap operas
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is a waste of time,
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that their bigness means
their lessons are small or nonexistent.
their lessons are small or nonexistent.
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But I believe the opposite to be true.
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Soap operas reflect life, just bigger.
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So there are real life lessons
we can learn from soap operas,
we can learn from soap operas,
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and those lessons
are as big and adventurous
are as big and adventurous
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as any soap opera storyline.
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Now, I've been a fan since I ran home
from the bus stop in second grade
from the bus stop in second grade
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desperate to catch the end
of Luke and Laura's wedding,
of Luke and Laura's wedding,
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the biggest moment
in "General Hospital" history.
in "General Hospital" history.
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(Applause)
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So you can imagine
how much I loved my eight years
how much I loved my eight years
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as the assistant casting director
on "As the World Turns."
on "As the World Turns."
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My job was watching soap operas,
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reading soap opera scripts
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and auditioning actors
to be on soap operas.
to be on soap operas.
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So I know my stuff.
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(Laughter)
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And yes, soap operas
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are larger than life,
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drama on a grand scale,
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but our lives can be filled
with as much intensity,
with as much intensity,
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and the stakes can feel just as dramatic.
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We cycle through tragedy and joy
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just like these characters.
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We cross thresholds, fight demons
and find salvation unexpectedly,
and find salvation unexpectedly,
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and we do it again and again and again,
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but just like soaps,
we can flip the script,
we can flip the script,
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which means we can learn
from these characters
from these characters
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that move like bumblebees,
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looping and swerving through life.
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And we can use those lessons
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to craft our own life stories.
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Soap operas teach us to push away doubt
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and believe in our capacity
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for bravery, vulnerability,
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adaptability and resilience.
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And most importantly, they show us
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it's never too late to change your story.
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So with that, let's start
with soap opera lesson one:
with soap opera lesson one:
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surrender is not an option.
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(Laughter)
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"All My Children"'s Erica Kane
was daytime's version of Scarlett O'Hara,
was daytime's version of Scarlett O'Hara,
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a hyperbolically self-important princess
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who deep down was scrappy and daring.
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Now, in her 41 years on TV,
perhaps Erica's most famous scene
perhaps Erica's most famous scene
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is her alone in the woods
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suddenly face to face with a grizzly bear.
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She screamed at the bear,
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"You may not do this!
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Do you understand me?
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You may not come near me!
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I am Erica Kane
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and you are a filthy beast!"
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(Laughter)
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And of course the bear left,
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so what that teaches us
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is obstacles are to be expected
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and we can choose to surrender
or we can stand and fight.
or we can stand and fight.
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Pandora's Tim Westergren
knows this better than most.
knows this better than most.
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You might even call him
the Erica Kane of Silicon Valley.
the Erica Kane of Silicon Valley.
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Tim and his cofounders
launched the company
launched the company
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with two million dollars in funding.
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They were out of cash the next year.
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Now, lots of companies fold at that point,
but Tim chose to fight.
but Tim chose to fight.
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He maxed out 11 credit cards
and racked up six figures in personal debt
and racked up six figures in personal debt
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and it still wasn't enough.
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So every two weeks for two years on payday
he stood in front of his employees
he stood in front of his employees
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and he asked them
to sacrifice their salaries,
to sacrifice their salaries,
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and it worked.
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More than 50 people deferred
two million dollars,
two million dollars,
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and now, more than a decade later,
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Pandora is worth billions.
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When you believe that there is a way
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around or through
whatever is in front of you,
whatever is in front of you,
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that surrender is not an option,
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you can overcome enormous obstacles.
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Which brings us to soap opera lesson two:
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sacrifice your ego
and drop the superiority complex.
and drop the superiority complex.
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Now, this is scary.
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It's an acknowledgment
of need or fallibility.
of need or fallibility.
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Maybe it's even an admission
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that we're not as special
as we might like to think.
as we might like to think.
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Stephanie Forrester
of "The Bold and the Beautiful"
of "The Bold and the Beautiful"
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thought she was pretty darn special.
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She thought she was so special,
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she didn't need to mix
with the riffraff from the valley,
with the riffraff from the valley,
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and she made sure
valley girl Brooke knew it.
valley girl Brooke knew it.
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But after nearly 25 years
of epic fighting,
of epic fighting,
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Stephanie got sick and let Brooke in.
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They made amends,
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archenemies became soul mates
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and Stephanie died in Brooke's arms,
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and here's our takeaway.
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Drop your ego.
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Life is not about you.
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It's about us,
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and our ability to experience joy
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and love and to improve our reality
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comes only when we make
ourselves vulnerable
ourselves vulnerable
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and we accept responsibility
for our actions
for our actions
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and our inactions,
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kind of like Howard Schultz,
the CEO of Starbucks.
the CEO of Starbucks.
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Now, after a great run as CEO,
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Howard stepped down in 2000,
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and Starbucks quickly overextended itself
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and stock prices fell.
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Howard rejoined the team in 2008,
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and one of the first things he did
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was apologize to all 180,000 employees.
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He apologized.
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And then he asked for help,
honesty, and ideas in return.
honesty, and ideas in return.
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And now, Starbucks has more than doubled
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its net revenue since Howard came back.
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So sacrifice your desire
to be right or safe all the time.
to be right or safe all the time.
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It's not helping anyone, least of all you.
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Sacrifice your ego.
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Soap opera lesson three:
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evolution is real.
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You're not meant to be static characters.
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On television, static equals boring
and boring equals fired.
and boring equals fired.
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Characters are supposed
to grow and change.
to grow and change.
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Now, on TV, those dynamic changes
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can make for some rough transitions,
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particularly when a character
is played by one person yesterday
is played by one person yesterday
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and played by someone new today.
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Recasting happens all the time on soaps.
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Over the last 20 years,
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four different actors
have played the same key role
have played the same key role
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of Carly Benson on "General Hospital."
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Each new face triggered a change
in the character's life and personality.
in the character's life and personality.
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Now, there was always
an essential nugget of Carly in there,
an essential nugget of Carly in there,
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but the character and the story
adapted to whomever was playing her.
adapted to whomever was playing her.
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And here's what that means for us.
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While we may not swap faces
in our own lives,
in our own lives,
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we can evolve too.
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We can choose to draw a circle
around our feet and stay in that spot,
around our feet and stay in that spot,
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or we can open ourselves to opportunities
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like Carly, who went
from nursing student to hotel owner,
from nursing student to hotel owner,
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or like Julia Child.
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Julia was a World War II spy,
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and when the war ended,
she got married, moved to France,
she got married, moved to France,
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and decided to give
culinary school a shot.
culinary school a shot.
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Julia, her books and her TV shows
revolutionized the way America cooks.
revolutionized the way America cooks.
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We all have the power
to initiate change in our lives,
to initiate change in our lives,
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to evolve and adapt.
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We make the choice,
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but sometimes life chooses for us,
and we don't get a heads up.
and we don't get a heads up.
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Surprise slams us in the face.
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You're flat on the ground,
the air is gone,
the air is gone,
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and you need resuscitation.
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So thank goodness
for soap opera lesson four:
for soap opera lesson four:
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resurrection is possible.
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(Laughter)
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(Applause)
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In 1983, "Days of Our Lives"'
Stefano DiMera died of a stroke,
Stefano DiMera died of a stroke,
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but not really, because in 1984
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he died when his car
plunged into the harbor,
plunged into the harbor,
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and yet he was back in 1985
with a brain tumor.
with a brain tumor.
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(Laughter)
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But before the tumor could kill him,
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Marlena shot him, and he tumbled
off a catwalk to his death.
off a catwalk to his death.
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And so it went for 30 years.
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(Laughter)
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Even when we saw the body,
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we knew better.
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He's called the Phoenix for a reason.
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And here's what that means for us.
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As long as the show is still on the air,
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or you're still breathing,
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nothing is permanent.
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Resurrection is possible.
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Now, of course, just like life,
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soap operas do ultimately
meet the big finale.
meet the big finale.
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CBS canceled my show,
"As The World Turns," in December 2009,
"As The World Turns," in December 2009,
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and we shot our final episode
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in June 2010.
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It was six months of dying
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and I road that train
right into the mountain.
right into the mountain.
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And even though we were
in the middle of a huge recession
in the middle of a huge recession
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and millions of people
were struggling to find work,
were struggling to find work,
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I somehow thought everything would be OK.
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So I packed up the kids
and the Brooklyn apartment,
and the Brooklyn apartment,
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and we moved in with my in-laws
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in Alabama.
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(Laughter)
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Three months later, nothing was OK.
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That was when I watched
the final episode air,
the final episode air,
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and I realized the show
was not the only fatality.
was not the only fatality.
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I was one too.
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I was unemployed
and living on the second floor
and living on the second floor
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of my in-laws' home,
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and that's enough
to make anyone feel dead inside.
to make anyone feel dead inside.
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(Laughter)
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But I knew my story wasn't over,
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that it couldn't be over.
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I just had to tap into everything
I had ever learned about soap operas.
I had ever learned about soap operas.
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I had to be brave like Erica
and refuse to surrender,
and refuse to surrender,
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so every day, I made a decision to fight.
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I had to be vulnerable like Stephanie
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and sacrifice my ego.
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I had to ask for help
a lot of times across many states.
a lot of times across many states.
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I had to be adaptable like Carly
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and evolve my skills,
my mindset, and my circumstances,
my mindset, and my circumstances,
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and then I had to be
resilient, like Stefano,
resilient, like Stefano,
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and resurrect myself and my career
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like a phoenix from the ashes.
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Eventually I got an interview.
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After 15 years in news and entertainment,
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nine months of unemployment
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and this one interview,
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I had an offer for an entry level job.
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I was 37 years old
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and I was back from the dead.
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We will all experience
what looks like an ending,
what looks like an ending,
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and we can choose to make it a beginning.
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Kind of like Tina, who miraculously
survived that waterfall,
survived that waterfall,
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and because I hate to leave
a cliffhanger hanging,
a cliffhanger hanging,
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Tina and Cord did get divorced,
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but they got remarried three times
before the show went off the air in 2012.
before the show went off the air in 2012.
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So remember,
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as long as there is breath in your body,
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it's never too late to change your story.
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Thank you.
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(Applause)
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ABOUT THE SPEAKER
Kate Adams - Digital storytellerKate Adams spends her days dissecting digital communications to find a better way to tell brand stories and connect with customers.
Why you should listen
Kate Adams is an advocate of iteration -- testing, learning and refining at each step, both professionally and personally.
Starting in television news and moving to event production, daytime drama and digital marketing, storytelling has always been the common thread. Each job taught her more about the creation and cultivation of story and brand -- and how we use that story arc to build our own journeys.
After graduating from the University of North Carolina at Chapel Hill with a BA in journalism and mass communication, she was the assistant casting director at the Emmy-winning soap opera "As the World Turns" for eight years. She joined the UPS digital communications team in 2011 and is now part of the analytics team for BAMTech, a video-streaming company.
Kate Adams | Speaker | TED.com