Lara Setrakian: 3 ways to fix a broken news industry
Lara Setrakian - Journalist
Lara Setrakian is building innovative news platforms that stand ready to engage and explain the complexity of our world. Full bio
in the Middle East
right around the end of 2007,
it was already nearly impossible
of them were about us.
under the weight of the war.
fallen off the agenda.
of all news stories in 2008
explaining to their students
and sometimes dying overseas.
around crises in public health,
the species-level issues,
they could actually sink us.
the complex issues of our time,
were missing the story,
was falling apart,
for what would become the rise of ISIS,
to the rest of the world.
where I was making that observation,
story we were missing:
you knew that Syria was that important
of the Arab Spring.
to regional security,
a website, called "Syria Deeply."
and information source
a complex issue,
it's been a resource
working on the conflict in Syria.
to do other things "Deeply."
down the list.
with the news industry.
has hit an all-time low.
is from September --
I call myself an industrious optimist.
a lot of us out there.
to make things better,
that we've picked up in our own work.
on deep-domain knowledge.
at newsrooms across the country,
is by working with more local journalists,
phone numbers and sound bites.
and across Africa and across Asia
would not have found on our own.
of Damascus, about a wheelchair race
to those wounded in the war.
who curbed the spread of Ebola
a quarantine in his district.
to return home before they are ready,
that are important for all of us to know.
for the news industry,
could potentially harm society,
as a public service.
and sensational coverage,
sometimes completely wrong.
that that actually cost us in human lives,
and by sometimes getting the facts wrong,
to make the right decisions.
how we got it wrong last time,
to use fear for ratings.
in the individual newsroom
that comes around
and the consequences much higher,
and it isn't right.
of a complex world.
because simple isn't accurate.
to get elbow deep in complexity
for everyone else to understand.
just simple answers,
is the only way to know the real threats
to translate those threats
what it takes to be ready
out there doing great work --
this is a time of reawakening,
About the speaker:Lara Setrakian - Journalist
Lara Setrakian is building innovative news platforms that stand ready to engage and explain the complexity of our world.
Why you should listen
Lara Setrakian is the co-founder and CEO of News Deeply, a startup that creates news platforms and builds passionate communities centered on the most pressing issues of our time. Her team's inaugural site, Syria Deeply, launched in 2012 and won the 2013 Excellence in Online Journalism Award from the National Press Foundation. The team went on to launch Ebola Deeply, Water Deeply, Arctic Deeply, Refugees Deeply and the Women & Girls Hub; the model is expanding to cover new topics in environment, public health, geopolitics and social impact. Each site is staffed by beat reporters and editors with substantial experience of the subjects they cover and augmented by a network of contributors, commentators and area experts who share their perspectives.
A hard-edged optimist, Lara believes in building innovative news platforms that are rooted in public service, that stand ready to engage and explain the complexity of our world. She also believes that there are successful media business models to be built -- ones that capturing the value of specialized information and the power of targeted reader communities. By fusing news and community, journalism and product design, she is developing a way to sustain in-depth and continuous coverage of vital issues. In light of that work Inc Magazine called her one of "8 Women Who Could Own the Future," while Fast Company named her one of the "Most Creative People in Business."
Before starting News Deeply, Setrakian was Middle East correspondent for ABC News and Bloomberg Television. She grew up in New Jersey, the daughter of hard-working Armenian-Americans who raised her to value grit, resilience, and resolve. To document News Deeply's journey and lessons from other great startups in the trenche she coauthored a study of single-subject news models as part of a fellowship at Columbia University's Tow Center for Digital Journalism. Her work at News Deeply has been featured in Fast Company, Mashable, Inc, TechCrunch, the New York Times, the Wall Street Journal, ABC News, NPR and CNN.
Lara Setrakian | Speaker | TED.com