ABOUT THE SPEAKER
Don Levy - Film executive
Don Levy has served on the frontlines of the digital transformation of entertainment. For 17 years, he led the communications efforts for top visual effects and digital animation studio, Sony Pictures Imageworks. He is fascinated by the magic of movies.

Why you should listen

Don Levy joined Sony Pictures Imageworks when it was “just 40 people and a dream” in 1995. Starting as an awards campaign consultant, he helped the studio grow in both size and reputation, beginning with its first Academy Award for the animated short “The ChubbChubbs” in 2003 and continuing with the 2005 Academy Award for Best Visual Effects for “Spider-Man 2.” As the senior vice president of marketing and communications for Sony Pictures, he directed corporate communications, marketing and public relations for Sony Pictures Imageworks, Sony Pictures Digital Entertainment, as well as for Sony Pictures Animation and Sony Online Entertainment.

Levy left Sony Pictures in June of 2012 to develop a new family entertainment venture and found Smith Brook Farm, a media, entertainement and tech consultancy. At the same time, he is a visiting scholar at the University of Southern California School of Cinematic Arts' Entertainment Technology Center and is teaching entertainment marketing at Boston University's Los Angeles Internship Program.

Levy is also member of the Academy of Motion Picture Arts and Sciences, on its feature animation nominating committee. The Academy helped tremendously in crafting the video montage in his talk, an exclusive for TED.

More profile about the speaker
Don Levy | Speaker | TED.com
TED2012

Don Levy: A cinematic journey through visual effects

Don Levy: Filmsko putovanje kroz vizualne efekte

Filmed:
777,721 views

Prošlo je 110 godina otkako je Georges Méliès zabio svemirski brod u oko čovjeka na Mjesecu. Koliko su vizualni efekti napredovali otad? U bliskoj suradnji s Akademijom za filmsku umjetnost i znanost, Don Levy vodi nas na vizualno putovanje kroz specijalne efekte, od lažiranja izvedenog ranom tehnologijom do neprimjetnih čudesa moderne produkcije.
- Film executive
Don Levy has served on the frontlines of the digital transformation of entertainment. For 17 years, he led the communications efforts for top visual effects and digital animation studio, Sony Pictures Imageworks. He is fascinated by the magic of movies. Full bio

Double-click the English transcript below to play the video.

00:16
The filmmakerredatelj GeorgesGeorgesliliès was first a magicianmađioničar.
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Producent Georges Méliès prvo je bio mađioničar.
00:22
Now moviesfilmovi proveddokazao to be the ultimateultimativno mediumsrednji for magicmagija.
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Filmovi su se pokazali najboljim medijem za magiju.
00:29
With completepotpun controlkontrolirati of everything the audiencepublika can see,
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Potpunom kontrolom nad svime što publika može vidjeti,
00:35
moviemakersfilmskim stvaraocima had developedrazvijen an arsenalArsenal of techniquesTehnike
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filmaši su razvili arsenal tehnika
00:39
to furtherunaprijediti theirnjihov deceptionsobmana.
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kako bi unaprijedili svoju obmanu.
00:43
MotionPrijedlog picturesSlike are themselvesse an illusioniluzija of life,
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Filmovi su sami po sebi iluzija života,
00:48
producedizrađen by the sequentialsekvencijalni projectionprojekcija of still framesokviri,
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stvorena nizom reprodukcija nepomičnih kadrova
00:52
and they astonishedzačuđen the LumiLumièrere brothers'braće earlyrano audiencespublika.
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koji su u početku čudili publiku braće Lumière.
00:57
Even today'sdanas je sophisticatedsofisticirana moviegoersKina
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Čak se i današnji sofisticirani gledatelji
00:59
still loseizgubiti themselvesse to the screenzaslon,
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gube u zaslonu
01:02
and filmmakersfilmaši leveragemoć this separationodvajanje from realitystvarnost
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i filmaši koriste tu odvojenost od stvarnosti
01:06
to great effectposljedica.
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vrlo učinkovito.
01:09
Now imaginativemaštovit people have been havingima funzabava with this
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Maštoviti se ljudi zabavljaju time
01:13
for over 400 yearsgodina.
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više od 400 godina.
01:15
GiambattistaGiambattista dellaDella PortaPorta, a NeapolitanNapuljski scholarznanstvenik
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Giambattista della Porta, napuljski učenjak,
01:19
in the 16thth centurystoljeće, examinedpregledan and studiedstudirao the naturalprirodni worldsvijet
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u 16. je stoljeću proučavao prirodni svijet
01:24
and saw how it could be manipulatedmanipulirati.
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i vidio kako se njime može manipulirati.
01:28
PlayingIgranje with the worldsvijet, and our perceptionpercepcija of it,
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Igra svijetom, i našom percepcijom njega,
01:31
really is the essencesuština of visualvidni effectsefekti.
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zapravo je srž vizualnih efekata.
01:35
So diggingkopanje deeperdublje into this
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Dublje kopanje po tome
01:37
with the ScienceZnanost and TechnologyTehnologija CouncilVijeća
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s Vijećem za znanost i tehnologiju
01:39
of the AcademyAkademija of MotionPrijedlog PictureSa slikama ArtsUmjetnost and SciencesZnanosti
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Akademije filmske umjetnosti i znanosti
01:42
revealsotkriva some truthistina behindiza the trickeryvaranje.
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otkriva dio istine iza varke.
01:47
VisualVizualni effectsefekti are basedzasnovan on the principlesprincipi of all illusionsiluzije:
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Vizualni efekti temelje se na
jednakim principima kao i sve iluzije:
01:52
assumptionpretpostavka, things are as we know them;
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pretpostavka - stvari su onakve kakvima ih znamo;
01:56
presumptionpretpostavka, things will behaveponašati as we expectočekivati;
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predviđanje - stvari će se ponašati kako očekujemo;
02:00
and contextkontekst in realitystvarnost,
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i kontekst u stvarnosti -
02:02
our knowledgeznanje of the worldsvijet as we know it,
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naše znanje o svijetu kakav poznajemo,
02:05
suchtakav as scaleljestvica.
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primjerice znanje o razmjerima.
02:07
Now a fourthČetvrta factorfaktor really becomespostaje an obsessionopsesija,
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Postoji i četvrti faktor koji zaista postaje opsesija,
02:11
whichkoji is, never betrayizdati the illusioniluzija.
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a to je: nikad ne izdati iluziju.
02:15
And that last pointtočka has madenapravljen visualvidni effectsefekti
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I ta je zadnja točka učinila vizualne efekte
02:18
a constantkonstantno questpotraga for perfectionsavršenstvo.
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stalnim traganjem za savršenstvom.
02:21
So from the hand-crankedruku koljenast jumpskok cutrez earlyrano daysdana of cinemakino
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Od ranih dana kina, s ručnim,
neprirodnim rezovima u filmu,
02:26
to last Sunday'sNedjelje OscarOscar winnerpobjednik, what followsslijedi are some stepskoraci
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pa do dobitnika Oscara od prošle nedjelje,
pokazat ću vam neke korake
02:31
and a fewnekoliko repeatsponavlja in the evolutionevolucija of visualvidni effectsefekti.
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i poneko ponavljanje u evoluciji vizualnih efekata.
02:36
I hopenada you will enjoyuživati.
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Nadam se da ćete uživati.
02:40
IsabelleIsabelle: "The filmmakerredatelj GeorgesGeorgesliliès
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Isabelle: "Filmaš Georges Méliès
02:45
was one of the first to realizeostvariti that
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bio je jedan od prvih koji su shvatili da
02:49
filmsfilmovi had the powervlast
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filmovi imaju moć
02:52
to captureuhvatiti dreamssnovi."
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prikazati snove."
02:54
(MusicGlazba) ["'A' A TripPutovanje to the Moon'Mjesec ' (1902)"]
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(Glazba) ["Put na mjesec" (1902)]
02:58
["2011 RestorationObnova of the OriginalIzvorni Hand-TintedRučno ColorBoja"]
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[2011. godina, restauracija
originalne ručno nanesene boje]
03:10
["'2001: A SpaceProstor Odyssey'Odiseja ' (1968)"]
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["2001: Odiseja u svemiru" (1968)]
03:14
["AcademyAkademija AwardNagrada WinnerPobjednik for VisualVizualni EffectsEfekti"]
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[Dobitnik Oscara za najbolje vizualne efekte]
03:25
["'Avatar''Avatar' (2009)"] First doctorliječnik: How are you feelingosjećaj, JakeJake?
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["Avatar" (2009)]
Liječnica: Kako se osjećaš Jake?
03:27
JakeJake: Hey guys.
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Jake: Hej, ljudi.
03:29
["AcademyAkademija AwardNagrada WinnerPobjednik for VisualVizualni EffectsEfekti"]
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[Dobitnik Oscara za najbolje vizualne efekte]
03:30
SecondDrugi doctorliječnik: WelcomeDobrodošli to your newnovi bodytijelo, JakeJake.First doctorliječnik: Good.
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Liječnik: Dobrodošao u svoje novo tijelo, Jake.
Liječnica: Odlično.
03:33
SecondDrugi doctorliječnik: We're gonna take this nicelijepo and easylako, JakeJake.First doctorliječnik: Well, do you want to sitsjediti up? That's fine.
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Liječnik: Ići ćemo lijepo polako, Jake.
Liječnica: Želiš ustati? To je u redu.
03:36
SecondDrugi doctorliječnik: And good, just take it nicelijepo and slowusporiti, JakeJake.
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Liječnik: Dobro, samo polako, Jake.
03:38
Well, no truncaltrunkalne ataxiaataksija, that's good.First doctorliječnik: You feelingosjećaj light-headedvrti or dizzyošamućen at all?
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Dobro, nema ataksije torza, to je dobro.
Liječnica: Osjećaš li se ošamućeno ili ti se vrti?
03:42
Oh, you're wigglingwiggling your toesPrsti.
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Oh, mičeš nožnim prstima.
03:44
["'Alice's"Alice je AdventuresAvanture in Wonderland'Zemlji čudesa ' (1972)"]
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["Alisa u zemlji čudesa" (1972)]
03:46
AliceAlice: What's happeningdogađa to me?
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Alisa: Što mi se događa?
03:54
["'Alice"Alice in Wonderland'Zemlji čudesa ' (2010)"]
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["Alisa u zemlji čudesa" (2010)]
03:58
["AcademyAkademija AwardNagrada NomineeKandidat for VisualVizualni EffectsEfekti"]
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[Nominiran za Oscara za vizualne efekte]
04:04
["'The' U LostIzgubio World'Svijet ' (1925)"]
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["Izgubljeni svijet" (1925)]
04:07
["Stop MotionPrijedlog AnimationAnimacija"]
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[Animacija nepomičnih objekata]
04:10
["'Jurassic' Jurassic Park'Park' (1993)"] [DinosaurDinosaur roarsgrmi]
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["Jurski park" (1993)] [Dinosaur riče]
04:14
["CGCG AnimationAnimacija"]
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[Kompjuterski stvorena animacija (CG animacija)]
04:17
["AcademyAkademija AwardNagrada WinnerPobjednik for VisualVizualni EffectsEfekti"]
61
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[Dobitnik Oscara za vizualne efekte]
04:30
["'The' U Smurfs'Štrumpfovi' (2011)"]
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["Štrumfovi" (2011)]
04:34
["AutodeskAutodesk MayaMaya SoftwareSoftver - KeyKljuč FrameOkvir AnimationAnimacija"]
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[Softver Autodesk Maya - Animacija ključnih kadrova]
04:38
["'Rise' Rasti of the PlanetPlaneta of the Apes'Majmuni' (2011)"]
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["Planet majmuna: Postanak" (2011)]
04:41
ChimpanzeeČimpanza: No! ["AcademyAkademija AwardNagrada NomineeKandidat for VisualVizualni EffectsEfekti"]
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Čimpanza: Ne! [Dobitnik Oscara za vizualne efekte]
04:43
["'Metropolis''Metropolis' (1927)"]
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["Metropolis" (1927)]
04:47
(MusicGlazba)
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(Glazba)
05:04
["'Blade"Oštrica Runner'Trkač ' (1982)"]
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["Istrebljivač" (1982)]
05:08
["AcademyAkademija AwardNagrada NomineeKandidat for VisualVizualni EffectsEfekti"]
69
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[Nominiran za Oscara za vizualne efekte]
05:16
["'The' U RainsKiša Came'Došao " (1939)"] RamaRama SaftiSafti: Well, it's all over.
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["Došle su kiše" (1939)]
Rama Safti: Pa, sve je gotovo.
05:18
MaharajaMato: Nothing to worrybrinuti about, not a thing.
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Maharadža: Bez brige.
05:20
['Academy"Akademija AwardNagrada for SpecialPoseban EffectsEfekti - (First YearGodine of CategoryKategorija)"]
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[Oscar za specijalne efekte (prva godina kategorije)]
05:23
(ExplosionEksplozija)
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(Eksplozija)
05:31
["'2012' (2009)"]GovernorGuverner: It seemsčini se to me that the worstnajgori is over.
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["2012" (2009)]
Guverner: Čini mi se da je najgore prošlo.
05:37
["CGCG DestructionUništenje"]
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[Kompjuterski generirano uništenje (CG uništenje)]
05:48
["'Lord' Gospodin of the RingsPrstenje: The ReturnPovratak of the King'Kralj ' (2003)"]
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["Gospodar prstenova: Povratak kralja" (2003)]
05:51
["MassiveMasivni SoftwareSoftver - CrowdGužva GenerationGeneracije"]
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[Softver Massive - generiranje gomile]
05:55
["AcademyAkademija AwardNagrada WinnerPobjednik for VisualVizualni EffectsEfekti"]
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[Dobitnik Oscara za vizualne efekte]
05:58
["'Ben' Ben HurHur: A TalePriča of the Christ'Krist ' (1925)"]
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["Ben Hur: Priča o Isusu" (1925)]
06:02
["MiniaturesMinijature and PuppetsLutke BringDonijeti the CrowdGužva to Life"]
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["Minijature i lutke oživljavaju gomilu"]
06:10
["'Gladiator''Gladijator' (2000)"]
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["Gladijator" (2000)]
06:13
["CGCG ColiseumKoloseum and DigitalKoji se tiče prsta CrowdsGužve"]
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[Kompjuterski generiran Kolosej i digitalna gomila]
06:17
["AcademyAkademija AwardNagrada WinnerPobjednik for VisualVizualni EffectsEfekti"]
83
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[Dobitnik Oscara za vizualne efekte]
06:22
["'Harry' Harry PotterLončar and the DeathlyKao smrt HallowsPosvetiti PartDio 2' (2011)"]
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["Harry Potter i darovi smrti 2" (2011)]
06:27
["AcademyAkademija AwardNagrada NomineeKandidat for VisualVizualni EffectsEfekti"]
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[Nominiran za Oscara za vizualne efekte]
06:39
["ProducedProizvodi in conjunctionveznik with the Academy'sAkademije ScienceZnanost and TechnologyTehnologija CouncilVijeća."]
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[Producirano u suradnji s Vijećem
za znanost i tehnologiju Akademije.]
06:42
(ApplausePljesak)
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(Pljesak)
06:43
["'It' To is todaydanas possiblemoguće to realizeostvariti the mostnajviše impossiblenemoguće and improbableNevjerojatno things.' — GeorgesGeorgesliliès"]
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["Danas je moguće ostvariti nemoguće
i nevjerojatne stvari." - Georges Méliès]
06:46
DonDon LevyUbirati: Thank you.
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Don Levy: Hvala vam.
Translated by Senzos Osijek
Reviewed by Katarina Smetko

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ABOUT THE SPEAKER
Don Levy - Film executive
Don Levy has served on the frontlines of the digital transformation of entertainment. For 17 years, he led the communications efforts for top visual effects and digital animation studio, Sony Pictures Imageworks. He is fascinated by the magic of movies.

Why you should listen

Don Levy joined Sony Pictures Imageworks when it was “just 40 people and a dream” in 1995. Starting as an awards campaign consultant, he helped the studio grow in both size and reputation, beginning with its first Academy Award for the animated short “The ChubbChubbs” in 2003 and continuing with the 2005 Academy Award for Best Visual Effects for “Spider-Man 2.” As the senior vice president of marketing and communications for Sony Pictures, he directed corporate communications, marketing and public relations for Sony Pictures Imageworks, Sony Pictures Digital Entertainment, as well as for Sony Pictures Animation and Sony Online Entertainment.

Levy left Sony Pictures in June of 2012 to develop a new family entertainment venture and found Smith Brook Farm, a media, entertainement and tech consultancy. At the same time, he is a visiting scholar at the University of Southern California School of Cinematic Arts' Entertainment Technology Center and is teaching entertainment marketing at Boston University's Los Angeles Internship Program.

Levy is also member of the Academy of Motion Picture Arts and Sciences, on its feature animation nominating committee. The Academy helped tremendously in crafting the video montage in his talk, an exclusive for TED.

More profile about the speaker
Don Levy | Speaker | TED.com