ABOUT THE SPEAKER
Don Levy - Film executive
Don Levy has served on the frontlines of the digital transformation of entertainment. For 17 years, he led the communications efforts for top visual effects and digital animation studio, Sony Pictures Imageworks. He is fascinated by the magic of movies.

Why you should listen

Don Levy joined Sony Pictures Imageworks when it was “just 40 people and a dream” in 1995. Starting as an awards campaign consultant, he helped the studio grow in both size and reputation, beginning with its first Academy Award for the animated short “The ChubbChubbs” in 2003 and continuing with the 2005 Academy Award for Best Visual Effects for “Spider-Man 2.” As the senior vice president of marketing and communications for Sony Pictures, he directed corporate communications, marketing and public relations for Sony Pictures Imageworks, Sony Pictures Digital Entertainment, as well as for Sony Pictures Animation and Sony Online Entertainment.

Levy left Sony Pictures in June of 2012 to develop a new family entertainment venture and found Smith Brook Farm, a media, entertainement and tech consultancy. At the same time, he is a visiting scholar at the University of Southern California School of Cinematic Arts' Entertainment Technology Center and is teaching entertainment marketing at Boston University's Los Angeles Internship Program.

Levy is also member of the Academy of Motion Picture Arts and Sciences, on its feature animation nominating committee. The Academy helped tremendously in crafting the video montage in his talk, an exclusive for TED.

More profile about the speaker
Don Levy | Speaker | TED.com
TED2012

Don Levy: A cinematic journey through visual effects

唐·利维(Don Levy):畅游视觉特效的历史

Filmed:
777,721 views

110年前,乔治·梅里爱(Georges Méliès)把一艘宇宙飞船砸到了月球人的眼睛上。视觉特效最早从什么时候开始的?通过与美国学院电影艺术与科学学院合作,唐·利维带我们畅游了视觉特效的前世今生,从早期特效到现代电影中的特效奇迹。
- Film executive
Don Levy has served on the frontlines of the digital transformation of entertainment. For 17 years, he led the communications efforts for top visual effects and digital animation studio, Sony Pictures Imageworks. He is fascinated by the magic of movies. Full bio

Double-click the English transcript below to play the video.

00:16
The filmmaker电影制片人 Georges乔治liès was first a magician魔术师.
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乔治·梅里爱(Georges Méliès)在从事电影事业之前是一个魔术师。
00:22
Now movies电影 proved证实 to be the ultimate最终 medium for magic魔法.
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现在大荧幕已经是魔术的终极舞台。
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With complete完成 control控制 of everything the audience听众 can see,
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电影导演能够完全掌控观众看到的内容,
00:35
moviemakers电影制作 had developed发达 an arsenal兵工厂 of techniques技术
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而他们已经摸索出一系列技术手段
00:39
to further进一步 their deceptions欺骗.
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来增强画面的欺骗性。
00:43
Motion运动 pictures图片 are themselves他们自己 an illusion错觉 of life,
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电影本身就是一种生活的错觉,
00:48
produced生成 by the sequential顺序 projection投影 of still frames,
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由连续静态的图片帧投射出运动的效果,
00:52
and they astonished惊讶 the LumiLumi的ère回覆 brothers'兄弟' early audiences观众.
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这种效果让看卢米埃(Lumière)兄弟电影的早期观众惊叹不已。
00:57
Even today's今天的 sophisticated复杂的 moviegoers影迷
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即使是观影无数的现代人,
00:59
still lose失去 themselves他们自己 to the screen屏幕,
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也依然会在大荧幕中流连忘返,
01:02
and filmmakers电影制片人 leverage杠杆作用 this separation分割 from reality现实
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电影制作人继续推动着
01:06
to great effect影响.
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超越现实的特效。
01:09
Now imaginative想像的 people have been having fun开玩笑 with this
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400年前充满想象力的人们就开始
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for over 400 years年份.
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尝试这样的视觉游戏。
01:15
Giambattista詹巴蒂斯塔 della德拉 Porta, a Neapolitan那不勒斯 scholar学者
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詹巴蒂斯塔·德拉·帕塔尔(Giambattista della Porta),
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in the 16th century世纪, examined检查 and studied研究 the natural自然 world世界
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一位生活在16世纪的那不勒斯学者,
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and saw how it could be manipulated操纵.
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研究各种自然现象并尝试了伪造的可能性。
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Playing播放 with the world世界, and our perception知觉 of it,
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视觉特技的原理就是操纵我们看到的世界
01:31
really is the essence本质 of visual视觉 effects效果.
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并欺骗我们的感官。
01:35
So digging挖掘 deeper更深 into this
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让我们跟随
01:37
with the Science科学 and Technology技术 Council评议会
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美国电影艺术与科学学院的
01:39
of the Academy学院 of Motion运动 Picture图片 Arts艺术 and Sciences科学
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科学和技术委员会(的历届获奖作品)
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reveals揭示 some truth真相 behind背后 the trickery诡计.
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来揭示这些特技背后的真相。
01:47
Visual视觉 effects效果 are based基于 on the principles原则 of all illusions幻想:
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视觉特技使用了所有的错觉原理:
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assumption假设, things are as we know them;
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假设,我们所知道的事物的样子;
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presumption假定, things will behave表现 as we expect期望;
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推测,我们预期的事情的发展;
02:00
and context上下文 in reality现实,
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现实环境,
02:02
our knowledge知识 of the world世界 as we know it,
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我们对世界的认知,
02:05
such这样 as scale规模.
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例如比例等。
02:07
Now a fourth第四 factor因子 really becomes an obsession困扰,
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第四个因素是真正的要点:
02:11
which哪一个 is, never betray背叛 the illusion错觉.
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不要违反错觉。
02:15
And that last point has made制作 visual视觉 effects效果
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这一条决定了视觉特效不断的
02:18
a constant不变 quest寻求 for perfection完美.
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追求完美的特点。
02:21
So from the hand-cranked手摇 jump cut early days of cinema电影
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接下来展示的是一些视觉特技演化过程中的
02:26
to last Sunday's周日 Oscar奥斯卡 winner优胜者, what follows如下 are some steps脚步
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一些剪辑,从早期的手摇式跳接特效
02:31
and a few少数 repeats重复 in the evolution演化 of visual视觉 effects效果.
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到上个周日的奥斯卡获奖电影。
02:36
I hope希望 you will enjoy请享用.
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希望你喜欢。
02:40
Isabelle伊莎贝尔: "The filmmaker电影制片人 Georges乔治liès
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伊莎贝尔:“导演乔治·梅里爱
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was one of the first to realize实现 that
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是第一批意识到
02:49
films影片 had the power功率
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电影可以俘获
02:52
to capture捕获 dreams."
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人们的幻想的人。”
02:54
(Music音乐) ["'A'一个 Trip to the Moon'月亮' (1902)"]
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(音乐)月球之旅(1902)
02:58
["2011 Restoration恢复 of the Original原版的 Hand-Tinted手工着色 Color颜色"]
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2011 原始手工填色的修复版
03:10
["'2001: A Space空间 Odyssey'奥德赛” (1968)"]
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2001:太空漫游(1968)
03:14
["Academy学院 Award Winner优胜者 for Visual视觉 Effects效果"]
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奥斯卡最佳视觉特效
03:25
["'Avatar'“阿凡达” (2009)"] First doctor医生: How are you feeling感觉, Jake可靠的人?
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阿凡达(2009)医生甲:感觉怎么样,杰克?
03:27
Jake可靠的人: Hey guys.
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杰克:嘿,伙计。
03:29
["Academy学院 Award Winner优胜者 for Visual视觉 Effects效果"]
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[奥斯卡最佳视觉特效]
03:30
Second第二 doctor医生: Welcome欢迎 to your new body身体, Jake可靠的人.First doctor医生: Good.
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医生乙:欢迎进入新的躯体,杰克。医生甲:不错。
03:33
Second第二 doctor医生: We're gonna take this nice不错 and easy简单, Jake可靠的人.First doctor医生: Well, do you want to sit up? That's fine.
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医生乙:慢慢来,杰克。医生甲:想坐起来么?行。
03:36
Second第二 doctor医生: And good, just take it nice不错 and slow, Jake可靠的人.
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医生乙:很好,慢慢来,杰克。
03:38
Well, no truncal躯干 ataxia共济失调, that's good.First doctor医生: You feeling感觉 light-headed or dizzy头晕 at all?
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很好,没有躯干性共济失调。医生甲:感觉头晕么?
03:42
Oh, you're wiggling摆动 your toes脚趾.
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咦,你在动脚趾头。
03:44
["'Alice's“爱丽丝 Adventures冒险 in Wonderland'仙境' (1972)"]
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爱丽丝梦游仙境(1972)
03:46
Alice爱丽丝: What's happening事件 to me?
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爱丽丝:我的身体怎么回事?
03:54
["'Alice“爱丽丝 in Wonderland'仙境' (2010)"]
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爱丽丝梦游仙境(2010)
03:58
["Academy学院 Award Nominee提名 for Visual视觉 Effects效果"]
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奥斯卡最佳视觉特效题名
04:04
["'The“该 Lost丢失 World'世界' (1925)"]
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失落的世界(1925)
04:07
["Stop Motion运动 Animation动画"]
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定格动画
04:10
["'Jurassic“侏罗纪 Park'公园' (1993)"] [Dinosaur恐龙 roars怒吼]
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侏罗纪公园(1993)(恐龙叫声)
04:14
["CGCG Animation动画"]
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CG动画
04:17
["Academy学院 Award Winner优胜者 for Visual视觉 Effects效果"]
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奥斯卡最佳视觉特效
04:30
["'The“该 Smurfs'蓝精灵 (2011)"]
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蓝精灵(2011)
04:34
["Autodesk欧特克 Maya玛雅 Software软件 - Key Frame Animation动画"]
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Autodesk Maya 软件 - 关键帧动画
04:38
["'Rise'上升 of the Planet行星 of the Apes' (2011)"]
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猩球崛起(2011)
04:41
Chimpanzee黑猩猩: No! ["Academy学院 Award Nominee提名 for Visual视觉 Effects效果"]
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猩猩:不![奥斯卡最佳视觉特效提名]
04:43
["'Metropolis''都会' (1927)"]
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大都会(1927)
04:47
(Music音乐)
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(音乐)
05:04
["'Blade'刀 Runner'亚军” (1982)"]
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银翼杀手(1982)
05:08
["Academy学院 Award Nominee提名 for Visual视觉 Effects效果"]
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奥斯卡最佳视觉特效题名
05:16
["'The“该 Rains雷恩斯 Came'来到” (1939)"] Rama拉玛 SaftiSAFTI: Well, it's all over.
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雨季来临(1939)罗摩·萨夫提:好了,结束了。
05:18
Maharaja大君: Nothing to worry担心 about, not a thing.
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印度王公:没什么好担心的,没什么。
05:20
['Academy'学院 Award for Special特别 Effects效果 - (First Year of Category类别)"]
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奥斯卡最佳特效(首次单独评奖)
05:23
(Explosion爆炸)
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(爆炸声)
05:31
["'2012' (2009)"]Governor州长: It seems似乎 to me that the worst最差 is over.
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电影“2012”(2009)州长:对我而言,最坏的时候已经过去了。
05:37
["CGCG Destruction毁坏"]
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电脑特技做出来的破坏场面
05:48
["'Lord'主 of the Rings戒指: The Return返回 of the King'国王' (2003)"]
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指环王:王者归来(2003)
05:51
["Massive海量 Software软件 - Crowd人群 Generation"]
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软件生成的大量的人群
05:55
["Academy学院 Award Winner优胜者 for Visual视觉 Effects效果"]
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奥斯卡最佳视觉特效
05:58
["'Ben“奔 Hur: A Tale故事 of the Christ'基督' (1925)"]
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宾虚传:基督的故事(1925)
06:02
["Miniatures袖珍 and Puppets木偶 Bring带来 the Crowd人群 to Life"]
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微缩模型和木偶制作出的栩栩如生的人群
06:10
["'Gladiator'“角斗士” (2000)"]
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角斗士(2000)
06:13
["CGCG Coliseum体育馆 and Digital数字 Crowds人群"]
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电脑生成的斗兽场和观众。
06:17
["Academy学院 Award Winner优胜者 for Visual视觉 Effects效果"]
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奥斯卡最佳视觉特效
06:22
["'Harry“哈利 Potter制陶工人 and the Deathly死亡 Hallows Part部分 2' (2011)"]
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哈利波特与死亡圣器·下(2011)
06:27
["Academy学院 Award Nominee提名 for Visual视觉 Effects效果"]
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奥斯卡最佳视觉特效提名
06:39
["Produced生成 in conjunction连词 with the Academy's学院的 Science科学 and Technology技术 Council评议会."]
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学院科学技术委员会共同制作
06:42
(Applause掌声)
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(掌声)
06:43
["'It'它 is today今天 possible可能 to realize实现 the most impossible不可能 and improbable难以置信 things.' — Georges乔治liès"]
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现如今我们可以去实现看起来最不可能、最不可思议的事情了——乔治·梅里爱
06:46
Don Levy征收: Thank you.
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唐·利维:谢谢。
Translated by Psycho Decoder
Reviewed by dahong zhang

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ABOUT THE SPEAKER
Don Levy - Film executive
Don Levy has served on the frontlines of the digital transformation of entertainment. For 17 years, he led the communications efforts for top visual effects and digital animation studio, Sony Pictures Imageworks. He is fascinated by the magic of movies.

Why you should listen

Don Levy joined Sony Pictures Imageworks when it was “just 40 people and a dream” in 1995. Starting as an awards campaign consultant, he helped the studio grow in both size and reputation, beginning with its first Academy Award for the animated short “The ChubbChubbs” in 2003 and continuing with the 2005 Academy Award for Best Visual Effects for “Spider-Man 2.” As the senior vice president of marketing and communications for Sony Pictures, he directed corporate communications, marketing and public relations for Sony Pictures Imageworks, Sony Pictures Digital Entertainment, as well as for Sony Pictures Animation and Sony Online Entertainment.

Levy left Sony Pictures in June of 2012 to develop a new family entertainment venture and found Smith Brook Farm, a media, entertainement and tech consultancy. At the same time, he is a visiting scholar at the University of Southern California School of Cinematic Arts' Entertainment Technology Center and is teaching entertainment marketing at Boston University's Los Angeles Internship Program.

Levy is also member of the Academy of Motion Picture Arts and Sciences, on its feature animation nominating committee. The Academy helped tremendously in crafting the video montage in his talk, an exclusive for TED.

More profile about the speaker
Don Levy | Speaker | TED.com