TED2012
Don Levy: A cinematic journey through visual effects
Don Levi (Don Levy): Kinematografsko putovanje kroz vizuelne efekte
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Prošlo je 110 godina otkako je Žorž Melies (Georges Méliès) zabio svemirski brod u oko čoveka na mesecu. Koliko daleko su vizuelni efekti napredovali od tad? Radivši u bliskoj saradnji sa Akademijom filmskih umetnosti i nauka, Don Levi nas vodi na vizuelno putovanje kroz specijalne efekte, od obmana rane tehnologije do neprimetnih čuda modernne kinematografije.
Don Levy - Film executive
Don Levy has served on the frontlines of the digital transformation of entertainment. For 17 years, he led the communications efforts for top visual effects and digital animation studio, Sony Pictures Imageworks. He is fascinated by the magic of movies. Full bio
Don Levy has served on the frontlines of the digital transformation of entertainment. For 17 years, he led the communications efforts for top visual effects and digital animation studio, Sony Pictures Imageworks. He is fascinated by the magic of movies. Full bio
Double-click the English transcript below to play the video.
00:16
The filmmaker Georges Méliès was first a magician.
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Reditelj Žorž Melies je bio
ponajpre mađioničar.
ponajpre mađioničar.
00:22
Now movies proved to be the ultimate medium for magic.
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Filmovi su se dokazali kao krajnji
medijum za magiju.
medijum za magiju.
00:29
With complete control of everything the audience can see,
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Sa potpunom kontrolom
svega što publika gleda,
svega što publika gleda,
00:35
moviemakers had developed an arsenal of techniques
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kinematografi su razvili
arsenal tehnika
arsenal tehnika
00:39
to further their deceptions.
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da bi produbili svoje obmane.
00:43
Motion pictures are themselves an illusion of life,
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Filmovi su sami po sebi iluzija života,
00:48
produced by the sequential projection of still frames,
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izrađena od sekvencijalnih projekcija
kadrova bez pokreta,
kadrova bez pokreta,
00:52
and they astonished the Lumière brothers' early audiences.
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i oni su zadivili ranu publiku braće Lumier.
00:57
Even today's sophisticated moviegoers
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Čak se i današnji prefinjeni
bioskopski gledaoci
bioskopski gledaoci
00:59
still lose themselves to the screen,
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još uvek izgube u filmskom platnu,
01:02
and filmmakers leverage this separation from reality
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a reditelji iskorišćavaju ovo
odvajanje od stvarnosti
odvajanje od stvarnosti
01:06
to great effect.
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sa velikim efektom.
01:09
Now imaginative people have been having fun with this
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Maštoviti ljudi se
zabavljaju sa ovim
zabavljaju sa ovim
01:13
for over 400 years.
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preko 400 godina.
01:15
Giambattista della Porta, a Neapolitan scholar
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Đanbatista dela Porta,
napolitanski učenjak
napolitanski učenjak
01:19
in the 16th century, examined and studied the natural world
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u 16. veku, istražio je
i proučio prirodni svet
i proučio prirodni svet
01:24
and saw how it could be manipulated.
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i shvatio kako se njime
može manipulisati.
može manipulisati.
01:28
Playing with the world, and our perception of it,
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Poigravanje sa svetom,
i našom percepcijom istog,
i našom percepcijom istog,
01:31
really is the essence of visual effects.
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zaista je suština vizuelnih efekata.
01:35
So digging deeper into this
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Tako da dublje proučavanje ovoga
01:37
with the Science and Technology Council
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sa Savetom za nauku i tehnologiju
01:39
of the Academy of Motion Picture Arts and Sciences
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Akademije filmskih umetnosti i nauka
01:42
reveals some truth behind the trickery.
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otkriva neke istine iza obmane.
01:47
Visual effects are based on the principles of all illusions:
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Vizuelni efekti se zasnivaju
na principima svih iluzija:
na principima svih iluzija:
01:52
assumption, things are as we know them;
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pretpostavka, stvari su onakve
kakve ih poznajemo;
kakve ih poznajemo;
01:56
presumption, things will behave as we expect;
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presumpcija, stvari će se ponašati
kako mi očekujemo;
kako mi očekujemo;
02:00
and context in reality,
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i kontekst u stvarnosti,
02:02
our knowledge of the world as we know it,
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naše znanje o svetu kakvog poznajemo,
02:05
such as scale.
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kao skala.
02:07
Now a fourth factor really becomes an obsession,
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Četvrti faktor zaista postaje opsesija,
02:11
which is, never betray the illusion.
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a on je, nikad ne izdaj iluziju.
02:15
And that last point has made visual effects
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I ta poslednja tačka je načinila
od vizuelnih efekata
od vizuelnih efekata
02:18
a constant quest for perfection.
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konstantnu potragu za savršenstvom.
02:21
So from the hand-cranked jump cut early days of cinema
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Tako da od ranih dana i ručno-navijanih
"jump cut" rezova filma
"jump cut" rezova filma
02:26
to last Sunday's Oscar winner, what follows are some steps
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do prošlonedeljnog dobitnika Oskara,
ono što sledi su neki koraci
ono što sledi su neki koraci
02:31
and a few repeats in the evolution of visual effects.
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i poneka ponavljanja
u evoluciji vizuelnih efekata.
u evoluciji vizuelnih efekata.
02:36
I hope you will enjoy.
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Nadam se da ćete uživati.
02:40
Isabelle: "The filmmaker Georges Méliès
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Izabel: "Reditelj Žorž Melies
02:45
was one of the first to realize that
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je bio jedan od prvih koji su shvatili da
02:49
films had the power
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filmovi imaju moć
02:52
to capture dreams."
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da uhvate snove."
02:54
(Music) ["'A Trip to the Moon' (1902)"]
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(Muzika) [" 'Put na Mesec' (1902) "]
02:58
["2011 Restoration of the Original Hand-Tinted Color"]
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["2011 Restauracija originalne ručno nanošene boje"]
03:10
["'2001: A Space Odyssey' (1968)"]
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[" '2001: Odiseja u svemiru' (1968)"]
03:14
["Academy Award Winner for Visual Effects"]
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[" Dobitnik Oskara za vizuelne efekte "]
03:25
["'Avatar' (2009)"] First doctor: How are you feeling, Jake?
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[" 'Avatar' (2009)"]
Prvi doktor: Kako se osećaš, Džejk?
Prvi doktor: Kako se osećaš, Džejk?
03:27
Jake: Hey guys.
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Džejk: Hej ljudi.
03:29
["Academy Award Winner for Visual Effects"]
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["Dobitnik Oskara za vizuelne efekte"]
03:30
Second doctor: Welcome to your new body, Jake.First doctor: Good.
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Drugi doktor: Dobrodošao u tvoje novo telo, Džejk.
Prvi doktor: Dobro.
Prvi doktor: Dobro.
03:33
Second doctor: We're gonna take this nice and easy, Jake.First doctor: Well, do you want to sit up? That's fine.
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Drugi doktor: Uradićemo ovo lepo i polako, Džejk.
Prvi doktor: Dakle, da li želiš da sedneš? Dobro je.
Prvi doktor: Dakle, da li želiš da sedneš? Dobro je.
03:36
Second doctor: And good, just take it nice and slow, Jake.
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Drugi doktor: I dobro, samo lepo i polako, Džejk.
03:38
Well, no truncal ataxia, that's good.First doctor: You feeling light-headed or dizzy at all?
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Pa, nema trunkalne ataksije, to je dobro. Prvi doktor:
Osećaš li bilo kakvu malaksalost ili vrtoglavicu?
Osećaš li bilo kakvu malaksalost ili vrtoglavicu?
03:42
Oh, you're wiggling your toes.
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O, mrdaš prstima na nogama.
03:44
["'Alice's Adventures in Wonderland' (1972)"]
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[" 'Alisa u zemlji čuda' (1972) "]
03:46
Alice: What's happening to me?
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Alisa: Šta mi se to dešava?
03:54
["'Alice in Wonderland' (2010)"]
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[" 'Alisa u zemlji čuda' (2010)"]
03:58
["Academy Award Nominee for Visual Effects"]
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["Nominovan za Oskara za vizuelne efekte"]
04:04
["'The Lost World' (1925)"]
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[" 'Izgubljeni svet' (1925)"]
04:07
["Stop Motion Animation"]
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[" 'Stop motion' animacija"]
04:10
["'Jurassic Park' (1993)"] [Dinosaur roars]
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[" 'Park iz doba Jure' (1993"]
[Rika dinosaurusa]
[Rika dinosaurusa]
04:14
["CG Animation"]
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["CG animacija"]
04:17
["Academy Award Winner for Visual Effects"]
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["Dobitnik Oskara za vizuelne efekte"]
04:30
["'The Smurfs' (2011)"]
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[" 'Štrumpfovi' (2011)"]
04:34
["Autodesk Maya Software - Key Frame Animation"]
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["Autodesk Maja Softver - 'Key Frame' animacija"]
04:38
["'Rise of the Planet of the Apes' (2011)"]
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[" 'Uzdizanje Planete majmuna' (2011)"]
04:41
Chimpanzee: No! ["Academy Award Nominee for Visual Effects"]
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Šimpanza: Ne!
["Nominovan za Oskara za vizuelne efekte"]
["Nominovan za Oskara za vizuelne efekte"]
04:43
["'Metropolis' (1927)"]
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[" 'Metropolis' (1972)"]
04:47
(Music)
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(Muzika)
05:04
["'Blade Runner' (1982)"]
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[" 'Istrebljivač' (1982)"]
05:08
["Academy Award Nominee for Visual Effects"]
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["Nominovan za Oskara za vizuelne efekte"]
05:16
["'The Rains Came' (1939)"] Rama Safti: Well, it's all over.
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[" 'Stigle su kiše' (1939)"]
Rama Safti: Dakle, sve je gotovo.
Rama Safti: Dakle, sve je gotovo.
05:18
Maharaja: Nothing to worry about, not a thing.
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Maharadža: Ništa za brigu, ništa.
05:20
['Academy Award for Special Effects - (First Year of Category)"]
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["Dobitnik Oskara za Specijalne efekte -
(prva godina Kategorije)"]
(prva godina Kategorije)"]
05:23
(Explosion)
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(Eksplozija)
05:31
["'2012' (2009)"]Governor: It seems to me that the worst is over.
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[" '2012' (2009)"]
Guverner: Čini mi se da je najgore prošlo.
Guverner: Čini mi se da je najgore prošlo.
05:37
["CG Destruction"]
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[" 'CG uništenje' "]
05:48
["'Lord of the Rings: The Return of the King' (2003)"]
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[" 'Gospodar Prstenova: Povratak Kralja' (2003)"]
05:51
["Massive Software - Crowd Generation"]
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[" 'Massive Softvare' - stvaranje mase"]
05:55
["Academy Award Winner for Visual Effects"]
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["Dobitnik Oskara za vizuelne efekte"]
05:58
["'Ben Hur: A Tale of the Christ' (1925)"]
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[" 'Ben Hur: Priča o Hristu' (1935)"]
06:02
["Miniatures and Puppets Bring the Crowd to Life"]
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["Minijature i lutke oživljavaju publiku"]
06:10
["'Gladiator' (2000)"]
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[" 'Gladijator' (2000)"]
06:13
["CG Coliseum and Digital Crowds"]
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["CG Koloseum i digitalna svetina"]
06:17
["Academy Award Winner for Visual Effects"]
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["Dobitnik Oskara za vizuelne efekte"]
06:22
["'Harry Potter and the Deathly Hallows Part 2' (2011)"]
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[" 'Hari Poter i Relikvije Smrti 2. deo' (2011)"]
06:27
["Academy Award Nominee for Visual Effects"]
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["Nominovan za Oskar za vizuelne efekte"]
06:39
["Produced in conjunction with the Academy's Science and Technology Council."]
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["Proizvedeno u saradnji sa
Savetom Akademije za nauku i tehnologiju."]
Savetom Akademije za nauku i tehnologiju."]
06:42
(Applause)
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(Aplauz)
06:43
["'It is today possible to realize the most impossible and improbable things.' — Georges Méliès"]
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[" 'Danas je moguće shvatiti krajnje nemoguće
i neverovatne stvari.' - Žorž Melies"]
i neverovatne stvari.' - Žorž Melies"]
06:46
Don Levy: Thank you.
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Don Levi: Hvala.
ABOUT THE SPEAKER
Don Levy - Film executiveDon Levy has served on the frontlines of the digital transformation of entertainment. For 17 years, he led the communications efforts for top visual effects and digital animation studio, Sony Pictures Imageworks. He is fascinated by the magic of movies.
Why you should listen
Don Levy joined Sony Pictures Imageworks when it was “just 40 people and a dream” in 1995. Starting as an awards campaign consultant, he helped the studio grow in both size and reputation, beginning with its first Academy Award for the animated short “The ChubbChubbs” in 2003 and continuing with the 2005 Academy Award for Best Visual Effects for “Spider-Man 2.” As the senior vice president of marketing and communications for Sony Pictures, he directed corporate communications, marketing and public relations for Sony Pictures Imageworks, Sony Pictures Digital Entertainment, as well as for Sony Pictures Animation and Sony Online Entertainment.
Levy left Sony Pictures in June of 2012 to develop a new family entertainment venture and found Smith Brook Farm, a media, entertainement and tech consultancy. At the same time, he is a visiting scholar at the University of Southern California School of Cinematic Arts' Entertainment Technology Center and is teaching entertainment marketing at Boston University's Los Angeles Internship Program.
Levy is also member of the Academy of Motion Picture Arts and Sciences, on its feature animation nominating committee. The Academy helped tremendously in crafting the video montage in his talk, an exclusive for TED.
Don Levy | Speaker | TED.com