TED2019
Jess Kutch: What productive conflict can offer a workplace
Jess Kutch: Što produktivan konflikt može ponuditi radnom mjestu
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Želite li poboljšati svoje radno mjesto? Organizatorica rada i TED govornica Jess Kutch može vam pokazati kako to i ostvariti. U ovom kratkom govoru, Kutch objašnjava kako ''produktivan konflikt'', konflikt u kojem se ljudi organiziraju kako bi izazvali i promijenili svoje radne živote na bolje, može biti jednako koristan za zaposlenike i poslodavce.
Jess Kutch - Labor entrepreneur
TED Fellow Jess Kutch is the cofounder of Coworker.org, a nonprofit that helps people join together to improve their jobs and workplaces. Full bio
TED Fellow Jess Kutch is the cofounder of Coworker.org, a nonprofit that helps people join together to improve their jobs and workplaces. Full bio
Double-click the English transcript below to play the video.
00:12
I am a labor organizer,
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Ja sam organizatorica rada.
00:15
and in 2013, I cofounded
an organization called coworker.org
an organization called coworker.org
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2013. suosnovala sam
organizaciju Coworker.org
organizaciju Coworker.org
00:19
that uses technology
to help people join with coworkers
to help people join with coworkers
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koja koristi tehnologiju
kako bi zbližila kolege
kako bi zbližila kolege
i organizirala poboljšanja
na radnom mjestu.
na radnom mjestu.
00:24
and organize for improvements
in the workplace.
in the workplace.
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Postoje dvije vrste reakcija na moj posao.
00:27
Now, there are two kinds
of reactions to what I do.
of reactions to what I do.
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00:31
Actually, no, there are three.
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Zapravo, postoje tri.
00:33
The first is complete confusion
about what organizing is.
about what organizing is.
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Prva je potpuna zbunjenost
o tome što je organiziranje.
o tome što je organiziranje.
00:37
When my doctor asked
what I do and I told him,
what I do and I told him,
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Kada sam liječniku
odgovorila na pitanje što radim,
odgovorila na pitanje što radim,
00:39
he thought I meant organizing,
like, Marie Kondo-style.
like, Marie Kondo-style.
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pomislio je da je riječ o
organiziranju u stilu Marie Kondo.
organiziranju u stilu Marie Kondo.
00:43
(Laughter)
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(Smijeh)
00:44
He was like, "Oh, that's so great,
I could use some of that around here.
I could use some of that around here.
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Rekao je: ''To je sjajno!
Meni bi ovdje dobro došlo.
Meni bi ovdje dobro došlo.
Želim dovesti kartone pacijenata u red.''
00:48
I would love to clean up
our patient files."
our patient files."
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00:50
And I had to explain to him that no, no,
it's not that kind of organizing,
it's not that kind of organizing,
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Morala sam mu objasniti
da to nije takva vrsta organiziranja.
da to nije takva vrsta organiziranja.
00:54
it's more like if you showed up
to work tomorrow
to work tomorrow
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To je više kao da sutra dođete na posao
00:57
and all the nurses in the office
had gotten together
had gotten together
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i sve sestre na odjelu ujedinile su se
kako bi zatražile povišicu.
01:00
to ask for an across-the-board raise.
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01:01
(Laughter)
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(Smijeh)
01:03
"Oh," he replied, and he got really quiet.
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''Oh,'' odgovorio je i utihnuo.
01:06
(Laughter)
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(Smijeh)
01:07
Yeah, and that's
the second kind of reaction:
the second kind of reaction:
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To je druga vrsta reakcije:
01:10
the uncomfortable kind.
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neugodna vrsta.
Ljudi se obično povuku iz razgovora
01:12
People usually withdraw
from the conversation
from the conversation
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01:14
and find someone else to talk to.
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i pronađu drugog sugovornika.
01:17
Finally, there's the third reaction,
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Konačno, tu je i treća reakcija,
uzbuđena reakcija poput:
01:19
the excited one,
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''Moj Bože, da! Treba nam to!''
01:20
the, "Oh my God, yes! We need this!"
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01:23
And someone always proceeds
to tell me a story.
to tell me a story.
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I netko mi uvijek krene pričati priču.
01:26
It's always a story about a job
or a coworker or a friend
or a coworker or a friend
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Priča je uvijek o kolegi ili prijatelju
koji trpi nešto grozno na poslu.
01:30
who's enduring something awful at work.
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01:33
What I've noticed is that there is never
a neutral response to what I do.
a neutral response to what I do.
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Ono što sam primjetila je da nitko nema
neutralnu reakciju na moj posao.
neutralnu reakciju na moj posao.
01:37
You're either repelled by it,
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Ideja ili vas odbija,
01:39
or you're struck with
a lightning bolt of excitement.
a lightning bolt of excitement.
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ili vas pogađa poput munje uzbuđenja.
01:43
So why does my work stir up
such strong reactions?
such strong reactions?
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Zašto moj posao
izaziva tako snažne reakcije?
izaziva tako snažne reakcije?
01:47
My hunch is that it's about conflict.
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Predosjećam da je uzrok tome konflikt.
01:50
If you have power in your workplace,
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Ako imate moć na radnom mjestu,
01:52
maybe as a CEO
or a senior leader of some kind,
or a senior leader of some kind,
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možda kao direktor
ili neka vrsta višeg voditelja,
ili neka vrsta višeg voditelja,
01:56
you're going to feel uncomfortable
with that power being challenged.
with that power being challenged.
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osjećat ćete se neugodno
kada netko tu moć dovede u pitanje.
kada netko tu moć dovede u pitanje.
02:00
But if you lack power, or you know someone
who lacks it and needs it,
who lacks it and needs it,
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Ako vam nedostaje moći ili znate nekoga
kome nedostaje moć, a treba je,
kome nedostaje moć, a treba je,
02:04
you might grab me by the shoulders
and shake me, you're so pumped.
and shake me, you're so pumped.
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mogli biste me zgrabiti za ramena
i protresti od uzbuđenja.
i protresti od uzbuđenja.
02:08
But really, we can all benefit
from understanding
from understanding
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Svima nam može koristiti znanje o tome
02:12
what conflict can offer in our workplaces.
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što nam konflikt može ponuditi
na radnom mjestu.
na radnom mjestu.
02:15
The power imbalance
in our workplace is real,
in our workplace is real,
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Neravnoteža moći
na radnom mjestu je stvarna,
na radnom mjestu je stvarna,
stalno se mijenja.
02:17
and it's constantly changing.
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Moć se pomiče među nama,
ovisno o našim ulogama i statusu.
ovisno o našim ulogama i statusu.
02:19
Power moves between us,
depending on our roles and status.
depending on our roles and status.
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02:24
Now, sometimes this can feel
like office politics, right?
like office politics, right?
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Ovo se ponekad može doimati
poput politike u uredu,
poput politike u uredu,
a to nikad nije zabavno.
02:27
Which is never fun.
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02:29
But when we contest
for power thoughtfully
for power thoughtfully
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No kada se promišljeno borimo za moć
02:32
and together with our coworkers,
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zajedno s kolegama,
možemo biti nevjerojatno produktivni.
02:34
it can be incredibly productive.
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02:36
And it's that kind of productive conflict
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To je vrsta produktivnog konflikta
o kojoj vam danas želim govoriti,
02:38
that I want to talk
to you all about today,
to you all about today,
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vrsta koja neke od nas
dovodi u neugodnu situaciju.
dovodi u neugodnu situaciju.
02:40
the kind that can make
some of us uncomfortable.
some of us uncomfortable.
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02:43
Business leaders should embrace
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Poslovođe bi trebali prihvatiti
02:44
when their workers conflict
with policies and decisions,
with policies and decisions,
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protivljenje radnika pravilima i odlukama
02:47
both for what it teaches us
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zbog onoga čemu nas to podučava
i onoga što govori
o međusobnoj posvećenosti.
o međusobnoj posvećenosti.
02:50
and for what it says about
our commitment to each other.
our commitment to each other.
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02:53
So what do I mean by
"productive conflict"?
"productive conflict"?
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Na što mislim kad kažem
''produktivan konflikt''?
''produktivan konflikt''?
02:56
Well, let me tell you a story.
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Dajte da vam ispričam priču.
2016. zaposlenica u trgovini
sportskom odjećom i opremom,
sportskom odjećom i opremom,
02:58
In 2016, a store employee
for an outdoor retailer --
for an outdoor retailer --
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nazvat ću je Alex,
03:02
I'll call her "Alex" --
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03:04
Alex approached her boss
and asked for a raise.
and asked for a raise.
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pristupila je šefu i zatražila povišicu.
03:07
Now, she was told her pay
was fairly standard for her position
was fairly standard for her position
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On joj je rekao da je njezina plaća
uobičajena za tu poziciju
uobičajena za tu poziciju
03:10
and that her boss didn't even have
the authority to give such a raise.
the authority to give such a raise.
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i da on ni nema ovlasti
dati joj takvu povišicu.
dati joj takvu povišicu.
03:14
And that was supposed to be
the end of the conversation.
the end of the conversation.
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To je trebao biti kraj razgovora.
03:18
Unhappy with that answer,
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Nezadovoljna odgovorom,
03:19
Alex went home, and she decided
to create a campaign on coworker.org,
to create a campaign on coworker.org,
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Alex je otišla kući i odlučila
pokrenuti kampanju na coworker.org,
pokrenuti kampanju na coworker.org,
03:23
asking the corporate office
to give raises to store employees.
to give raises to store employees.
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tražeći od korporativnog ureda
povišice za zaposlenike trgovine.
povišice za zaposlenike trgovine.
03:27
Within days, employees
from around the country
from around the country
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U roku od par dana
zaposlenici iz cijele zemlje
zaposlenici iz cijele zemlje
03:30
began joining Alex's effort
and sharing their own stories
and sharing their own stories
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počeli su joj se priključivati
i dijeliti svoje priče
i dijeliti svoje priče
o tome koliko zarađuju.
03:33
about what they were earning --
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11, 12 dolara na sat...
03:34
11, 12 dollars an hour --
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03:36
and how that wage
was impacting their lives.
was impacting their lives.
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I kako ta plaća utječe na njihove živote.
03:38
Some even shared
that they had quit recently
that they had quit recently
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Neki su rekli i da su nedavno dali otkaz
kako bi radili isti posao
kod konkurencije za veću plaću.
kod konkurencije za veću plaću.
03:41
to work for competitors who paid more.
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Poanta je u tome da mnogi
od njih nisu htjeli dati otkaz.
od njih nisu htjeli dati otkaz.
03:44
But here's the thing: they also shared
that they didn't want to quit,
that they didn't want to quit,
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03:47
they liked their job, they believed
in the company's mission,
in the company's mission,
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Sviđao im se njihov posao i
vjerovali su u misiju tvrtke,
vjerovali su u misiju tvrtke,
03:50
but for them, the pay issue
was a growing problem in their work lives.
was a growing problem in their work lives.
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no plaća je predstavljala sve veći
problem u njihovom poslovnom životu.
problem u njihovom poslovnom životu.
03:55
Well, after weeks of this groundswell
of employee activism,
of employee activism,
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Nakon tjedana i tjedana
napora zaposlenika,
napora zaposlenika,
04:00
the company decided to raise wages
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tvrtka se odlučila za povišice
04:02
by five to 15 percent
in cities across the country.
in cities across the country.
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od 5 do 15 posto diljem zemlje.
04:05
And that's what I mean
by productive conflict:
by productive conflict:
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Na to mislim kad kažem
"produktivan konflikt":
"produktivan konflikt":
04:08
pushing up against the things
that aren't working for us
that aren't working for us
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otpor onome što ne ide u našu korist
kada ne postoji drugi put naprijed.
04:10
when there exists no other path forward.
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Kroz ovaj posao naučila sam
04:13
The other thing I learned
in doing this work
in doing this work
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i da se ljudi uključuju
u produktivan konflikt
u produktivan konflikt
04:16
is that people engage
in productive conflict
in productive conflict
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onda kad im je stalo do posla i kolega.
04:18
when they care about their jobs
and their coworkers.
and their coworkers.
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04:21
Now, that surprised me at first.
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Na početku me je to iznenadilo.
04:24
I expected the worst jobs,
the worst workplaces,
the worst workplaces,
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Očekivala sam da će
najgori poslovi, najgora radna mjesta
najgori poslovi, najgora radna mjesta
04:26
to have the most
employee activism on our site,
employee activism on our site,
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izazvati najviše uključenosti
zaposlenika na stranici,
zaposlenika na stranici,
04:29
but the opposite is often true.
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no često je baš suprotno.
04:32
When we come together,
we can accomplish great things.
we can accomplish great things.
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Kada se ujedinimo,
možemo postići sjajne stvari.
možemo postići sjajne stvari.
04:37
At one company,
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Radnici jedne tvrtke
04:39
there are more than 50 campaigns
by employees there
by employees there
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pokrenuli su više od 50 kampanja
04:42
on issues ranging from dress code changes
to legitimate safety concerns.
to legitimate safety concerns.
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zbog problema kao što su
pravila odijevanja i briga o sigurnosti.
pravila odijevanja i briga o sigurnosti.
04:47
And get this:
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Zamislite ovo:
04:48
that same company has
the lowest voluntary turnover rate
the lowest voluntary turnover rate
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Ta ista tvrtka ima najnižu
stopu dobrovoljnog otkaza
stopu dobrovoljnog otkaza
04:53
of any major chain in its sector.
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od svih velikih lanaca u tom sektoru.
04:55
And it also has one of the higher
productivity rates as well.
productivity rates as well.
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Ima i jednu od najviših
stopa produktivnosti.
stopa produktivnosti.
05:01
Business leaders:
you shouldn't fear conflict,
you shouldn't fear conflict,
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Poslovođe, ne biste se
trebali bojati konflikta
trebali bojati konflikta
05:03
and you shouldn't try to tamp down on it
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niti mu umanjivati važnost
kada do njega dođe.
05:05
the minute it bubbles up
in your workforce.
in your workforce.
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05:08
While it can introduce uncertainties
that can be difficult to manage,
that can be difficult to manage,
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Iako može dovesti do
nesigurnosti kojom je teško upravljati,
nesigurnosti kojom je teško upravljati,
05:13
those uncertainties are trying
to tell you something
to tell you something
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te nesigurnosti pokušavaju vam reći nešto
o skrivenom problemu koji traži pažnju.
05:16
about an underlying problem
that needs your attention.
that needs your attention.
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05:20
And I think this is
especially important right now,
especially important right now,
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Mislim da je ovo posebno važno sada
05:23
you know, as technology
transforms nearly everyone's job
transforms nearly everyone's job
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kada tehnologija mijenja
gotovo svačiji posao,
gotovo svačiji posao,
kada se strukture poslova mijenjaju
05:28
and as the structures
that contain our work
that contain our work
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05:31
are changing at a pace not seen
since the Industrial Revolution.
since the Industrial Revolution.
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tempom neviđenim još
od Industrijske revolucije.
od Industrijske revolucije.
05:35
We all need to be shaping
and participating in the future of work.
and participating in the future of work.
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Svi moramo sudjelovati
i oblikovati budućnost rada.
i oblikovati budućnost rada.
05:40
We all need to be challenging
and changing the parts of our work lives
and changing the parts of our work lives
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Svi trebamo izazivati i mijenjati dijelove
naših radnih života
naših radnih života
koji ne valjaju.
05:44
that are broken.
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05:47
So I hope the next time
a coworker invites you
a coworker invites you
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Idući put kad vas kolega pozove
da potpišete pismo namijenjeno šefu
05:50
maybe to join a sign-on
letter to your boss,
letter to your boss,
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ili skupina zaposlenika poželi raspraviti
05:53
or a group of employees asks for a meeting
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05:56
to discuss their concerns
about the new health care plan,
about the new health care plan,
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o novom planu zdravstvenog osiguranja,
06:00
I hope you'll consider it an opportunity
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nadam se da ćete na to gledati
kao na priliku
kao na priliku
da izgradite bolje radno mjesto,
06:03
to build a better workplace,
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06:05
a stronger business
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snažniji posao
06:07
and an economy that works for all of us.
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i ekonomiju koja nam svima odgovara.
06:10
Thank you.
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Hvala vam.
06:11
(Applause)
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(Pljesak)
ABOUT THE SPEAKER
Jess Kutch - Labor entrepreneurTED Fellow Jess Kutch is the cofounder of Coworker.org, a nonprofit that helps people join together to improve their jobs and workplaces.
Why you should listen
Jess Kutch and her team at Coworker.org are figuring out the technology, organizing models, financing and policies that can help workers improve their companies and industries in today’s economy. At Coworker.org, they believe anyone can be a workplace organizer and that seeking positive change at work is a form of civic and community leadership that requires infrastructure. Since 2013, hundreds of thousands of people in the United States and worldwide have used Coworker.org tools and services to win wage increases, scheduling improvements and parental leave benefits; end biased dress codes; fix harassment policies; demand corporate ethics and much more. Coworker.org also helps channel workers' information about the real-time effects of digital economy trends -- like automation, data profiting, surveillance and app-based gig work -- to influence decisions that will shape the future of work and inequality.
Kutch has 15 years of experience innovating at the intersection of technology and social change. Previously, she led a team at Change.org that inspired hundreds of thousands of people to launch and lead their own efforts on the platform. She also spent five years at the Service Employees International Union (SEIU), where she pioneered digital strategies for the labor movement. Kutch is a TED Fellow, an Echoing Green Global Fellow, a J.M.K. Innovation Prize winner and an Aspen Institute Job Quality Fellow. She is a frequently requested speaker at business, labor, futurist, democracy and economic conferences around the world. She has been invited to provide expert testimony to the EEOC Task Force on Harassment in the Workplace and the National Labor Relations Board. In 2015, Coworker.org cohosted the first-ever White House Town Hall on Worker Voice.
Jess Kutch | Speaker | TED.com