ABOUT THE SPEAKER
Scott Kim - Puzzlemaster
Scott Kim designs puzzles in the spirit of MC Escher's art and Tetris -- visually stimulating, thought provoking and suffused with broad appeal.

Why you should listen

Over his 20-year career as a designer of visual puzzles, Scott Kim has created hundreds of puzzles for magazines, and thousands for computer games. His puzzles have appeared inside video games such as Obsidian, in browser games like Bejeweled, and in his regular monthly column, The Boggler, in Discover Magazine.

Kim's interest in puzzles sprang from an early interest in mathematics, education and art. He specializes in ambigrams, or inversions: for example, a word that reads more than one way. His first puzzles appeared in Scientific American in Martin Gardner's Mathematical Games column, and are now included in many different books, toys and games. His games can also be played on his website or found on greeting cards. Kim's 1981 book, Inversions, features a collection of "inversions" -- a word or name written so it reads in more than one way. His second book contains a collection of his puzzles originally submitted to magazines and is entitled The New Media Puzzle Workout.

More profile about the speaker
Scott Kim | Speaker | TED.com
EG 2008

Scott Kim: The art of puzzles

斯科特•金为我们解析益智游戏的艺术

Filmed:
585,909 views

在2008娱乐业年会(译者注:Entertainment Gathering Conference是一年一度的娱乐产业创造力大会,各类人士在此展示,交流他们在媒体,技术以及娱乐方面的成果)上,知名益智游戏设计师斯科特•金(Scott Kim)带领我们进入他的设计世界。 展示了自己的作品,介绍了几类成功作品,也分享了他是如何源源不断地获取灵感而不断推陈出新。
- Puzzlemaster
Scott Kim designs puzzles in the spirit of MC Escher's art and Tetris -- visually stimulating, thought provoking and suffused with broad appeal. Full bio

Double-click the English transcript below to play the video.

00:15
For the last 20 years年份 I've been designing设计 puzzles谜题.
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过去的20年中,我一直致力于设计益智游戏。
00:19
And I'm here today今天 to give you
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我今天来这儿,是带领大家
00:24
a little tour游览, starting开始 from the very first puzzle难题 I designed设计,
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一起来回顾这20年的旅程, 从我的第一件作品开始
00:26
through通过 what I'm doing now.
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一直到我正在设计的作品。
00:28
I've designed设计 puzzles谜题 for books图书, printed印刷的 things.
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我为各种书籍,印刷品设计游戏。
00:31
I'm the puzzle难题 columnist专栏作家 for Discover发现 Magazine杂志.
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我为《发现》杂志,撰写游戏专栏
00:33
I've been doing that for about 10 years年份.
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已近10年。
00:35
I have a monthly每月一次 puzzle难题 calendar日历.
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我还设计游戏月历。
00:37
I do toys玩具. The bulk of my work is in computer电脑 games游戏.
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我也做玩具。我的一大部分工作是设计计算机游戏。
00:40
I did puzzles谜题 for "Bejeweled宝石迷阵."
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我为宝石迷阵做设计。
00:42
(Applause掌声)
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(掌声)
00:43
I didn't invent发明 "Bejeweled宝石迷阵." I can't take credit信用 for that.
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我没有发明宝石迷阵, 我不能以此自夸。
00:45
So, very first puzzle难题,
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那么, 我的第一个发明,
00:48
sixth第六 grade年级, my teacher老师 said,
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那是在六年级, 我的老师说,
00:50
"Oh, let's see, that guy, he likes喜欢 to make stuff东东.
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“额, 让我们瞧瞧, 这位同学,他喜欢动手做小发明。
00:52
I'll have him cut out letters out of construction施工 paper
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我们来让他用一张白纸剪出一个字母来
00:55
for the board."
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帖到黑板上。“
00:58
I thought this was a great assignment分配.
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我感到这个作业很棒。
01:00
And so here is what I came来了 up with. I start开始 fiddling摆弄 with it.
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这就是我的成果。 我开始折纸。
01:03
I came来了 up with this letter. This is a letter of the alphabet字母
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我做了这个, 它是一个字母,
01:06
that's been folded折叠 just once一旦.
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但被折叠了一次。
01:08
The question is, which哪一个 letter is it if I unfold展开 it?
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我的问题是,如果我把它展开的话, 会是哪个字母呢?
01:13
One hint暗示: It's not "L."
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提示: 它不是字母L。
01:15
(Laughter笑声)
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(笑声)
01:17
It could be an "L," of course课程.
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它可能是“L”。
01:19
So, what else其他 could it be?
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那么, 这到底是哪个字母呢?
01:21
Yeah, a lot of you got it.
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哈哈, 还是有很多人猜出来啦。
01:24
Oh yeah. So, clever聪明 thing.
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是的, 一个调皮的小玩意儿。
01:27
Now, that was my first puzzle难题. I got hooked迷上.
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这就是我的第一个设计。 我从此迷上了设计游戏。
01:29
I created创建 something new, I was very excited兴奋
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我创作了新的东西,我为此而兴奋。
01:33
because, you know, I'd made制作 crossword填字游戏 puzzles谜题,
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因为, 你们知道, 我也设计过填字游戏,
01:35
but that's sort分类 of like filling填充 in somebody else's别人的 matrix矩阵.
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但设计填字游戏让我感觉循规蹈矩。
01:38
This was something really original原版的. I got hooked迷上.
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而这个让我觉得我真的在创造些什么。 这让我着迷。
01:40
I read Martin马丁 Gardner's加德纳 columns in Scientific科学 American美国.
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我开始阅读《科学美国人》杂志中 Martin Gardner的专栏。
01:43
Went on, and eventually终于 decided决定 to devote奉献 myself, full充分 time, to that.
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我一直坚持并且最后决定将此作为自己的事业。
01:47
Now, I should pause暂停 and say, what do I mean by puzzle难题?
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现在, 让我稍作停顿, 并且解释一下, 到底什么是游戏呢?
01:50
A puzzle难题 is a problem问题 that is fun开玩笑 to solve解决
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益智游戏是一种有问题,有正确答案
01:53
and has a right answer回答.
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而且,我们会从探索解决方法的过程中,获得乐趣的游戏。
01:55
"Fun开玩笑 to solve解决," as opposed反对 to everyday每天 problems问题,
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这样的“有乐趣的解决问题”与我们日常生活中遇到的“问题”不同,
01:59
which哪一个, frankly坦率地说, are not very well-designed精心设计 puzzles谜题.
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我们生活中碰到的那些问题, 坦率的讲,“设计”的太“粗糙”啦。
02:02
You know, they might威力 have a solution.
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那些生活问题, 或许会有个解决方案。
02:04
It might威力 take a long time. Nobody没有人 wrote down the rules规则 clearly明确地.
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但找到那个方法或许很费时间, 也没人能清楚的告诉我们应该怎么做。
02:07
Who designed设计 this?
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到底是谁给我们“设计”了那么多生活难题?
02:09
It's like, you know, life is not a very well-written写得好 story故事
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这就像我们说的, 生活是一个蹩脚的小说,
02:11
so we have to hire聘请 writers作家 to make movies电影.
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所以,我们得雇人写电影剧本。
02:14
Well, I take everyday每天 problems问题, and I make puzzles谜题 out of them.
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我所做的,就是从日常生活的那些问题中获得灵感,再将他们设计成小游戏。
02:17
And "right answer回答," of course课程 there might威力 be more than one right answer回答;
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这些小游戏, 有正确答案, 而且可能还不止一个。
02:20
many许多 puzzles谜题 have more than one.
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许多小游戏, 都不止一个答案。
02:22
But as opposed反对 to a couple一对 other forms形式 of play,
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但相对于其他形式的娱乐
02:24
toys玩具 and games游戏 --
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比如玩具和竞赛,
02:26
by toy玩具 I mean, something you play with that doesn't have a particular特定 goal目标.
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玩玩具,我的意思是,你在玩玩具时并不抱有任何特别的目的。
02:29
You can create创建 one out of Legos积木.
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你可以用乐高创造你自己的玩具。
02:31
You know, you can do anything you want.
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你可以用乐高做出任何你想做的造型。
02:33
Or competitive竞争的 games游戏 like chess where,
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我们也玩竞赛类游戏, 比方下棋。
02:36
well, you're not trying to solve解决 ... You can make a chess puzzle难题,
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我们下棋并不是解决某个问题。 当然, 我们可以搞个棋类游戏。
02:39
but the goal目标 really is to beat击败 another另一个 player播放机.
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但下棋终归是要把你的对手打败。
02:44
I consider考虑 that puzzles谜题 are an art艺术 form形成.
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我觉得益智游戏是一种艺术。
02:46
They're very ancient. It goes back as long as there is written书面 history历史.
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这种古老的艺术, 从人类有书写史的时候就开始有了。
02:49
It's a very small form形成, like a joke玩笑,
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游戏可以很短小, 比方一个小玩笑
02:51
a poem, a magic魔法 trick or a song歌曲, very compact紧凑 form形成.
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也可以是一句诗歌,一个小魔术,一首诗,结构紧凑。
02:55
At worst最差, they're throwaways一次性用品, they're for amusement娱乐.
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最差的游戏,也不过是被扔掉了,他们就是为了娱乐而生的。
02:58
But at best最好 they can reach达到 for something more
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但最好的游戏却能深入人心,
03:01
and create创建 a memorable难忘 impression印象.
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让人难以忘怀。
03:03
The progression级数 of my career事业 that you'll你会 see
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我的职业发展,你们可以看到
03:05
is looking for creating创建 puzzles谜题 that have a memorable难忘 impact碰撞.
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就是设计出让人难以忘怀的游戏来。
03:09
So, one thing I found发现 early on, when I started开始 doing computer电脑 games游戏,
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早期我就发现,在我刚开始做电脑游戏的时候,
03:12
is that I could create创建 puzzles谜题 that will alter改变 your perception知觉.
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我能创造出一些能够改变我们感观的游戏。
03:15
I'll show显示 you how. Here is a famous著名 one.
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我来告诉你们怎么做。 下面这个很有名。
03:18
So, it's two profiles型材 in black黑色, or a white白色 vase花瓶 in the middle中间.
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看,这是两个黑色的人像剖面,或者说中间是一个白色的花瓶。
03:21
This is called a figure-ground图底 illusion错觉.
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这叫图像背景幻象。
03:23
The artist艺术家 M.C. Escher埃舍尔 exploited利用 that
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艺术家M.C. 埃舍尔在
03:25
in some of his wonderful精彩 prints版画.
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他的一些精美画作中创造了这种艺术。
03:27
Here we have "Day and Night."
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这个是白天和夜晚。
03:29
Here is what I did with figure数字 and ground地面.
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下面是我利用图像和背景所做的。
03:37
So, here we have "figure数字" in black黑色.
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所以,我们这里有黑色的“图像”。
03:39
Here we have "figure数字" in white白色.
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我们有白色的“图像”。
03:41
And it's all part部分 of the same相同 design设计.
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而它们都是同一个图像的一部分。
03:44
The background背景 to one is the other.
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背景对于一个前景来说是背景但本身又是一个前景。
03:46
Originally本来 I tried试着 to do the words "figure数字" and "ground地面."
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起初我想用“图像”和“背景”的单词。
03:48
But I couldn't不能 do that, I realized实现. I changed the problem问题.
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但我承认我做不到。我就把问题变通了一下。
03:51
It's all "figure数字."
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于是都成了“图像”。
03:53
(Laughter笑声)
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(笑声)
03:55
A few少数 other things. Here is my name名称.
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再看其他的一些。这个是我的名字。
03:58
And that turns into the title标题 of my first book, "Inversions反演."
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而它变成了我第一本书的名字,“Inversions”。
04:03
These sorts排序 of designs设计 now go by the word "ambigram双向图."
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这种图案现在有个新词叫做“双向图”。
04:07
I'll show显示 you just a couple一对 others其他. Here we have
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我再给你们看几个其他的。这个是
04:09
the numbers数字 one through通过 10, the digits数字 zero through通过 nine, actually其实.
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数字从一到十,实际上是从零到九。
04:12
Each letter here is one of these digits数字.
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这儿每个字母都是其中一个数字。
04:15
Not strictly严格 an ambigram双向图 in the conventional常规 sense.
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不是传统意义上严格的双向图。
04:18
I like pushing推动 on what an ambigram双向图 can mean.
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我喜欢推进到双向图的意义。
04:21
Here's这里的 the word "mirror镜子." No, it's not the same相同 upside-down上下翻转.
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下面这个单词是“mirror”。不,上下颠倒过来不行。
04:23
It's the same相同 this way.
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左右颠倒,才是一样的。
04:27
And a marvelous奇妙 fellow同伴 from the Media媒体 Lab实验室
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一个来自Media Lab优秀的家伙
04:29
who just got appointed任命 head of RISD罗德岛设计学院, is John约翰 Maeda前田.
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他刚被任命为RISD的头儿,叫约翰前田。
04:33
And so I did this for him. It's sort分类 of a visual视觉 canon教规.
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我给他设计了这个,有点像视觉艺术作品。
04:37
(Laughter笑声)
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(笑声)
04:40
And recently最近 in Magic魔法 magazine杂志
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最近在《魔术》杂志上
04:45
I've doneDONE a number of ambigramsambigrams on magician's魔术师的 names.
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我设计了很多魔术师名字的双向图。
04:47
So here we have Penn佩恩 and Teller出纳员, same相同 upside-down上下翻转.
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这个是Penn and Teller,上下颠倒过来一样。
04:52
This appears出现 in my puzzle难题 calendar日历.
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这个也出现在我的游戏月历上。
04:55
Okay, let's go back to the slides幻灯片.
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好,让我们回到幻灯片上来。
04:57
Thank you very much.
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非常感谢。
04:59
Now, those are fun开玩笑 to look at.
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这些都是看起来好玩的东西。
05:01
Now how would you do it interactively交互式?
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但是你怎么做成互动的呢?
05:04
For a while I was an interface接口 designer设计师.
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有段时间我是一名互动界面的设计师。
05:06
And so I think a lot about interaction相互作用.
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因此我思考了很多关于互动的问题。
05:08
Well, let's first of all simplify简化 the vases花瓶 illusion错觉,
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好,首先让我们简化一下花瓶幻象,
05:10
make the thing on the right.
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作出右边的东西来。
05:12
Now, if you could pick up the black黑色 vase花瓶,
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所以,如果你捡起黑色的花瓶,
05:14
it would look like the figure数字 on top最佳.
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它看起来就像是在表层的图案。
05:16
If you could pick up the white白色 area,
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如果你捡起白色的区域呢
05:18
it would look like the figure数字 on the bottom底部.
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它看起来就像是底层的图案。
05:20
Well, you can't do that physically物理,
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额,按自然道理来说你做不到,
05:22
but on a computer电脑 you can do it. Let's switch开关 over to the P.C.
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但是在电脑上你能做到。让我们转到电脑上来。
05:24
And here it is, figure-ground图底.
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就是这个,图案背景。
05:28
The goal目标 here is to take the pieces on the left
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目标是移动左边的图案
05:31
and make them so they look like the shape形状 on the right.
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重组它们从而使它们看起来像右边的形状。
05:34
And this follows如下 the rules规则 I just said:
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而且这些符合我刚才所说的规则,
05:36
any black黑色 area that is surrounded包围 by white白色 can be picked采摘的 up.
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被白色围着的任何黑色区域都可以被捡起来。
05:39
But that is also true真正 of any white白色 area.
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但是任何白色区域也可以。
05:41
So, here we got the white白色 area in the middle中间,
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所以,中间有块儿白色区域,
05:43
and you can pick it up.
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你可以将它捡起来。
05:45
I'll just go one step further进一步.
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进一步地说。
05:47
So, here is --
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所以,这个--
05:49
here is a couple一对 pieces. Move移动 them together一起,
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这是两块儿图案。把他们移到一起,
05:51
and now this is an active活性 piece.
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现在这块儿变成了活动的了。
05:54
You can really get inside somebody's某人的 perception知觉
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你可以真正地深入人心
05:56
and have them experience经验 something.
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让他们体会到一些东西。
05:58
It's like the old maxim格言 of
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就像古老的格言所说的
06:00
"you can tell somebody something
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“你可以把事情告诉一个人
06:02
and show显示 them, but if they do it they really learn学习 it."
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展示给他们,但是只有他们去做了才能真正的学到。”
06:04
Here is another另一个 thing you can do.
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这个是另一个你可以做的事。
06:06
There is a game游戏 called Rush Hour小时.
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有个游戏叫尖峰时刻。
06:08
This is one of the true真正 masterpieces名作 in puzzle难题 design设计
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这个在游戏设计上是真正的一个杰作
06:10
besides除了 Rubik's魔方 cube立方体.
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仅次于魔方。
06:12
So, here we have a crowded parking停車處 lot
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现在,我们这儿有一个拥挤的停车场
06:14
with cars汽车 all over the place地点.
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挤满了汽车。
06:16
The goal目标 is to get the red car汽车 out. It's a sliding滑动 block puzzle难题.
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目标是把红色的汽车开出来。这是一个物体移动游戏。
06:19
It's made制作 by the company公司 Think Fun开玩笑.
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它是由Think Fun公司做的。
06:21
It's doneDONE very well. I love this puzzle难题.
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做得非常好。我非常喜欢这个游戏。
06:23
Well, let's play one. Here. So, here is a very simple简单 puzzle难题.
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好,让我们玩一个。这个是一个非常简单的游戏。
06:26
Well, that's too simple简单, let's add another另一个 piece.
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哎,这个太简单了,让我们再加上一块。
06:28
Okay, so how would you solve解决 this one?
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好,那么你们怎么解决这一个?
06:30
Well, move移动 the blue蓝色 one out of the way.
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额,把那个蓝色的移走。
06:32
Here, let's make it a little harder更难. Still pretty漂亮 easy简单.
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好,让我们再把它变难一点。仍然很简单。
06:34
Now we'll make it harder更难, a little harder更难.
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现在我们把它变得难一点,稍微难一点。
06:37
Now, this one is a little bit trickier棘手.
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现在,这个有点难对付了。
06:39
You know? What do you do here?
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你知道么?你们会怎么做?
06:41
The first move移动 is going to be what?
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第一步该做什么?
06:43
You're going to move移动 the blue蓝色 one up in order订购 to get the lavender薰衣草 one to the right.
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你会把蓝色的向上移来使淡紫色的移到右边。
06:47
And you can make puzzles谜题 like this one that aren't solvable可解 at all.
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而且你可以设计像这一个的游戏,根本没有答案。
06:50
Those four are locked锁定 in a pinwheel风车; you can't get them apart距离.
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这四个串在一起;你不能把它们分开。
06:52
I wanted to make a sequel续集.
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我想做一个后续。
06:54
I didn't come up with the original原版的 idea理念. But this is another另一个 way
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原始的想法不是我想出来的。但是
06:56
I work as an inventor发明者 is to create创建 a sequel续集.
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我作为一名发明家也创作后续。
06:59
I came来了 up with this. This is Railroad铁路 Rush Hour小时.
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我创作了这个。这是铁路尖峰时刻。
07:01
It's the same相同 basic基本 game游戏 except I introduced介绍 a new piece,
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基本上是同样的游戏,除了我引入了一块的新的方块儿,
07:04
a square广场 piece that can move移动 both horizontally水平 and vertically垂直.
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一个既可以水平移动也可以垂直移动的方块儿。
07:07
In the other game游戏 the cars汽车 can only move移动 forward前锋 and back.
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在其他游戏中汽车只能前后移动。
07:10
Created创建 a whole整个 bunch of levels水平 for it.
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有很多的不同的等级。
07:13
Now I'm making制造 it available可得到 to schools学校.
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现在我正在把它推广到学校。
07:15
And it includes包括 exercises演习 that show显示 you
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它还有习题,不仅告诉你
07:17
not just how to solve解决 these puzzles谜题,
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怎样解决这些益智游戏,
07:19
but how to extract提取 the principles原则 that will let you solve解决
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而且也告诉你怎样从中提取出原理,从而让你解决
07:22
mathematical数学的 puzzles谜题 or problems问题 in science科学, other areas.
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数学问题或在科学或其他领域的问题。
07:26
So, I'm really interested有兴趣 in you learning学习 how to make your own拥有 puzzles谜题
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因此,我对于你们正在学习怎样设计你们自己的游戏非常感兴趣
07:29
as well as just me creating创建 them.
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就如同我自己设计一样。
07:31
Garry加里 Trudeau特鲁多 calls电话 himself他自己 an investigative研究 cartoonist漫画家.
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加里特鲁多称他自己是调查研究漫画家。
07:34
You know, he does a lot of research研究 before he writes a cartoon动画片.
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你们知道,在他创作一个漫画之前,他做大量的调查研究。
07:37
In Discover发现 Magazine杂志, I'm an investigative研究 puzzle难题 maker制作者.
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在《发现》杂志上,我是一个调查研究型的游戏设计者。
07:40
I got interested有兴趣 in gene基因 sequencing测序.
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我对基因排序很感兴趣。
07:42
And I said, "Well, how on Earth地球 can you come up with a sequence序列
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并且我说,“啊,你们到底是怎么想出的
07:45
of the base基础 pairs in DNA脱氧核糖核酸?"
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DNA碱基对的排序的?
07:48
Cut up the DNA脱氧核糖核酸, you sequence序列 individual个人 pieces,
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把DNA切开,你给独立的部分排序,
07:50
and then you look for overlaps重叠,
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然后你再找出重叠部分,
07:52
and you basically基本上 match比赛 them at the edges边缘. And I said,
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而且你再把他们的边连起来。我看,
07:54
"This is kind of like a jigsaw拼图 puzzle难题, except the pieces overlap交叠."
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“这有点像拼图游戏,除了重叠的部分。”
07:57
So, here is what I created创建 for Discover发现 Magazine杂志.
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这就是我给《发现》杂志创作的。
08:00
And it has to be solvable可解 in a magazine杂志.
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而且恰好它在杂志里被解决了。
08:02
You know, you can't cut out the pieces and move移动 them around.
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你们知道你们不能把它们切碎再移动它们。
08:04
So, here is the nine pieces. And you're supposed应该 to put them into this grid.
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这里是九个部分而你要把它们放在这个框中。
08:09
And you have to choose选择 pieces that overlap交叠 on the edge边缘.
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而且你必须选择那些在边缘上重叠的。
08:12
There is only one solution. It's not that hard.
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只有一个答案。没有那么难。
08:14
But it takes some persistence坚持.
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但是需要一些耐心。
08:16
And when you're doneDONE, it makes品牌 this design设计,
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当你完成了,它就是这个图案,
08:18
which哪一个, if you squint, is the word "helix螺旋."
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如果你眯眼看的话就是“hilix”这个词。
08:23
So, that's the form形成 of the puzzle难题 coming未来 out of the content内容,
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所以,这种形式的益智游戏源于内容,
08:26
rather than the other way around.
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而不是颠倒过来的那样。
08:28
Here is a couple一对 more. Here is a physics-based基于物理的 puzzle难题.
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这儿还有更多的。这是一个基于物理的游戏。
08:31
Which哪一个 way will these fall秋季?
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它们会以哪种方式掉下来?
08:33
One of these weighs 50 pounds英镑, 30 pounds英镑 and 10 pounds英镑.
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它们每个分别是50磅,30磅和10磅。
08:36
And depending根据 on which哪一个 one weighs which哪一个 amount,
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而且根据它们的重量
08:38
they'll他们会 fall秋季 different不同 directions方向.
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他们会落向不同的方向。
08:40
And here is a puzzle难题 based基于 on color颜色 mixing混合.
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这儿还有一个基于混合颜色的游戏。
08:42
I separated分离 this image图片 into cyan青色, magenta品红, yellow黄色, black黑色,
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我把这个图像分成青色,品红色,黄色,黑色,
08:45
the basic基本 printing印花 colors颜色, and then mixed up the separations分离,
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这些最基本的印刷色彩然后把它们混合起来,
08:47
and you get these peculiar奇特 pictures图片.
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你就得到这些奇特的图片。
08:49
Which哪一个 separations分离 were mixed up to make those pictures图片?
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这些图片是由哪些颜色混合起来组成的?
08:52
Gets获取 you thinking思维 about color颜色.
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让你们思考起颜色来了。
08:54
Finally最后, what I'm doing now. So, ShuffleBrainShuffleBrain.comCOM,
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最后,我现在正在做的,是ShuffleBrain.com,
08:57
website网站 you can go visit访问, I joined加盟 up with my wife妻子, Amy-Jo艾米 - 乔 Kim.
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这个网站,你可以访问,是我和我的妻子艾米乔金创立的。
09:01
She could easily容易 be up here giving a talk about her work.
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如果她到台上来,也会告诉你她的工作
09:04
So, we're making制造 smart聪明 games游戏 for social社会 media媒体.
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所以,我们正在为社会媒体设计益智游戏。
09:06
I'll explain说明 what that means手段. We're looking at three trends趋势.
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我会给你们解释什么意思。我们正在关注着三个潮流。
09:10
This is what's going on in the games游戏 industry行业 right now.
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这是游戏产业正在进行着的。
09:13
First of all, you know, for a long time
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首先,你知道,在很长一段时间
09:16
computer电脑 games游戏 meant意味着 things like "Doom厄运,"
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电脑游戏就意味着毁灭,
09:18
where you're going around shooting射击 things, very violent暴力 games游戏, very fast快速,
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你到那里去射击,是非常暴力,节奏非常快的游戏,
09:21
aimed针对 at teenage青少年 boys男孩. Right? That's who plays播放 computer电脑 games游戏.
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目标是青少年男孩子。是吧?只有男孩子们才玩电脑游戏。
09:24
Well, guess猜测 what? That's changing改变.
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可是你猜怎么着?情况变了。
09:26
"Bejeweled宝石迷阵" is a big hit击中. It was the game游戏 that really broke打破 open打开
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宝石迷阵游戏获得了巨大成功。就是这个游戏真正地开启了
09:28
what's called casual随便 games游戏.
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所谓的休闲游戏。
09:31
And the main主要 players玩家 are over 35, and are female.
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而且主要玩家年龄在35岁以上,而且是女性。
09:35
Then recently最近 "Rock Band" has been a big hit击中.
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最近摇滚乐队又获得了巨大成功。
09:37
And it's a game游戏 you play with other people.
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而且这是一个与其他人一起玩的多人游戏。
09:39
It's very physical物理. It looks容貌 nothing like a traditional传统 game游戏.
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非常新潮,看起来一点也不像传统游戏。
09:42
This is what's becoming变得 the dominant优势 form形成 of electronic电子 gaming赌博.
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这就是现在正变成电子游戏主流的游戏。
09:46
Now, within that there is some interesting有趣 things happening事件.
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现在,这内部又发生了一些有趣的事情。
09:48
There is also a trend趋势 towards games游戏 that are good for you.
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又一种潮流就是有益性。
09:51
Why? Well, we aging老化 Boomers,
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为什么?我们年老了,
09:53
Baby宝宝 Boomers, we're eating our healthy健康 food餐饮,
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我们是婴儿潮时出生的,我们吃保健品,
09:56
we're exercising行使. What about our minds头脑?
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我们在锻炼身体。可是我们的智力呢?
09:58
Oh no, our parents父母 are getting得到 Alzheimer's老年痴呆症. We better do something.
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不,我们的父母开始患上阿尔茨海默氏症。我们最好做点什么。
10:02
Turns out doing crossword填字游戏 puzzles谜题 can stave谱表 off some of the effects效果 of Alzheimer's老年痴呆症.
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结果是做填字游戏能避开阿尔茨海默氏症的一些影响。
10:06
So, we got games游戏 like "Brain Age年龄" coming未来 out for the Nintendo任天堂 DSDS, huge巨大 hit击中.
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所以,我们为任天堂做的大脑时代游戏,是个巨大成功。
10:11
A lot of people do Sudoku数独. In fact事实 some doctors医生 prescribe规定 it.
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很多人玩数独。实际上一些医生要求病人玩。
10:15
And then there is social社会 media媒体, and what's happening事件 on the Internet互联网.
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然后是社会媒体,还有现在互联网上发生的一切。
10:18
Everybody每个人 now considers考虑 themselves他们自己 a creator创造者,
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现在每个人都认为自己是个创造者,
10:21
and not just a viewer观众.
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而不仅仅是一个旁观者。
10:23
And what does this add up to?
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而这些意味着什么呢?
10:25
Here is what we see coming未来.
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接下来就是我们能看到的将要发生的事。
10:27
It's games游戏 that fit适合 into a healthy健康 lifestyle生活方式.
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适合健康的生活方式的游戏。
10:30
They're part部分 of your life. They're not necessarily一定 a separate分离 thing.
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它们是我们生活的一部分。它们不一定非得是一个独立的东西。
10:33
And they are both, something that is good for you, and they're fun开玩笑.
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而且它们既是对你有益的东西,又很有趣。
10:36
I'm a puzzle难题 guy. My wife妻子 is an expert专家 in social社会 media媒体.
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我是个游戏迷。我妻子是社会媒体方面的专家。
10:39
And we decided决定 to combine结合 our skills技能.
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我们决定将我们的技能结合起来。
10:41
Our first game游戏 is called "Photo照片 Grab." The game游戏 takes about a minute分钟 and 20 seconds.
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我们的第一个游戏叫“抓图”。这个游戏花费大约一分钟二十秒。
10:44
This is your first time playing播放 my game游戏. Okay.
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这是你们第一次玩我的游戏。好。
10:46
Let's see how well we can do. There are three images图片.
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让我们看看我们能玩到什么程度。这儿有三张图。
10:49
And we have 24 seconds each.
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而我们每张图都有二十四秒。
10:51
Where is that?
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这个在哪儿?
10:53
I'll play as fast快速 as I can.
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我会尽我最快的速度来玩。
10:55
But if you can see it, shout out the answer回答.
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如果你们能看出来,喊出答案。
10:58
You get more -- Down, okay, yeah where is that?
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你们还有--下面,好的,这个在哪儿?
11:01
Oh, yeah. There, okay. J-OJO and --
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啊,好。那儿,好的。J-O还有--
11:05
I guess猜测 that's that part部分. We got the bow. That bow helps帮助.
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我猜这是那一部分。我们看到弓形了。这个弓形有帮助作用。
11:08
That's his hair头发. You get a lot of figure-ground图底 problems问题.
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这个是头发。你们看到有很多图案背景问题。
11:11
Yeah, that one is easy简单. Okay. So, ahhh唉唉! Okay on to the next下一个 one.
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啊,这个简单。好,那,啊-!好,看下一个。
11:16
Okay, so that's the lens镜片.
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好的,这个是镜头。
11:18
Anybody任何人?
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谁知道?
11:20
Looks容貌 like a black黑色 shape形状. So, where is that?
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看起来像黑色的形状。那,这个在哪儿?
11:23
That's the corner of the whole整个 thing.
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这个是整个东西的角儿。
11:26
Yeah, I've played发挥 this image图片 before,
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是,我以前玩过这张图。
11:28
but even when I make up my own拥有 puzzles谜题 --
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但是即使我设计我自己的游戏--
11:30
and you can put your own拥有 images图片 in here.
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而你们可以把你们自己的图案放在这儿。
11:32
And we have people all over the world世界 doing that now.
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现在全世界的人都在玩儿这个。
11:36
There we are. Visit访问 ShuffleBrainShuffleBrain.comCOM
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就到这里。访问ShuffleBrain.com
11:38
if you want to try it yourself你自己. Thank you.
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如果你想亲自尝试的话。谢谢。
11:40
(Applause掌声)
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(掌声)
Translated by 兴学 刘
Reviewed by Xu (Jessica) Jiang

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ABOUT THE SPEAKER
Scott Kim - Puzzlemaster
Scott Kim designs puzzles in the spirit of MC Escher's art and Tetris -- visually stimulating, thought provoking and suffused with broad appeal.

Why you should listen

Over his 20-year career as a designer of visual puzzles, Scott Kim has created hundreds of puzzles for magazines, and thousands for computer games. His puzzles have appeared inside video games such as Obsidian, in browser games like Bejeweled, and in his regular monthly column, The Boggler, in Discover Magazine.

Kim's interest in puzzles sprang from an early interest in mathematics, education and art. He specializes in ambigrams, or inversions: for example, a word that reads more than one way. His first puzzles appeared in Scientific American in Martin Gardner's Mathematical Games column, and are now included in many different books, toys and games. His games can also be played on his website or found on greeting cards. Kim's 1981 book, Inversions, features a collection of "inversions" -- a word or name written so it reads in more than one way. His second book contains a collection of his puzzles originally submitted to magazines and is entitled The New Media Puzzle Workout.

More profile about the speaker
Scott Kim | Speaker | TED.com