ABOUT THE SPEAKER
Naomi Klein - Journalist, activist
Naomi Klein is a public intellectual, journalist and activist.

Why you should listen

In her first book, No Logo: Taking Aim at the Brand Bullies, Naomi Klein made a strong case against the takeover of public life by global corporations and brands. She ended that pre-internet essay suggesting as a counterpoint that everyone could become their own "personal brand." In her most recent book, No Is Not Enough: Resisting Trump's Shock Politics and Winning the World We Need, she analyzes how social media has made the idea of personal branding commonplace -- and how it helped Donald Trump become the first brand-president.

Klein's other books The Shock Doctrine: The Rise of Disaster Capitalism and This Changes Everything: Capitalism vs. The Climate have also energized the global conversation. Klein is a board member of climate-action group 350.org and one of the organizers of Canada’s Leap Manifesto, and in 2015 she helped launch Pope Francis’s historic encyclical on ecology. In 2016, she received the Sydney Peace Prize for "inspiring us to stand up locally, nationally and internationally to demand a new agenda for sharing the planet that respects human rights and equality."

More profile about the speaker
Naomi Klein | Speaker | TED.com
TEDWomen 2010

Naomi Klein: Addicted to risk

Filmed:
1,031,224 views

Days before this talk, journalist Naomi Klein was on a boat in the Gulf of Mexico, looking at the catastrophic results of BP's risky pursuit of oil. Our societies have become addicted to extreme risk in finding new energy, new financial instruments and more ... and too often, we're left to clean up a mess afterward. Klein's question: What's the backup plan?
- Journalist, activist
Naomi Klein is a public intellectual, journalist and activist. Full bio

Double-click the English transcript below to play the video.

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I just did something I've never done before.
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I spent a week at sea on a research vessel.
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Now I'm not a scientist,
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but I was accompanying a remarkable scientific team
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from the University of South Florida
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who have been tracking the travels of BP's oil
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in the Gulf of Mexico.
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This is the boat we were on, by the way.
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The scientists I was with
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were not studying the effect of the oil and dispersants on the big stuff --
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the birds, the turtles,
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the dolphins, the glamorous stuff.
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They're looking at the really little stuff
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that gets eaten by the slightly less little stuff
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that eventually gets eaten by the big stuff.
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And what they're finding
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is that even trace amounts of oil and dispersants
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can be highly toxic to phytoplankton,
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which is very bad news,
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because so much life depends on it.
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So contrary to what we heard a few months back
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about how 75 percent of that oil
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sort of magically disappeared
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and we didn't have to worry about it,
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this disaster is still unfolding.
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It's still working its way up the food chain.
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Now this shouldn't come as a surprise to us.
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Rachel Carson --
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the godmother of modern environmentalism --
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warned us about this very thing
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back in 1962.
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She pointed out that the "control men" --
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as she called them --
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who carpet-bombed towns and fields
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with toxic insecticides like DDT,
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were only trying to kill the little stuff, the insects,
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not the birds.
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But they forgot this:
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the fact that birds dine on grubs,
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that robins eat lots of worms
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now saturated with DDT.
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And so, robin eggs failed to hatch,
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songbirds died en masse,
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towns fell silent.
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Thus the title "Silent Spring."
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I've been trying to pinpoint
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what keeps drawing me back to the Gulf of Mexico,
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because I'm Canadian,
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and I can draw no ancestral ties.
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And I think what it is
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is I don't think we have fully come to terms
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with the meaning of this disaster,
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with what it meant to witness a hole
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ripped in our world,
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with what it meant to watch the contents of the Earth
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gush forth on live TV,
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24 hours a day,
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for months.
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After telling ourselves for so long
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that our tools and technology can control nature,
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suddenly we were face-to-face
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with our weakness,
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with our lack of control,
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as the oil burst out
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of every attempt to contain it --
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"top hats," "top kills"
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and, most memorably, the "junk shot" --
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the bright idea
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of firing old tires and golf balls
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down that hole in the world.
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But even more striking
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than the ferocious power emanating from that well
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was the recklessness
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with which that power was unleashed --
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the carelessness, the lack of planning
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that characterized the operation
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from drilling to clean-up.
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If there is one thing
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BP's watery improv act made clear,
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it is that, as a culture,
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we have become far too willing to gamble
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with things that are precious
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and irreplaceable,
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and to do so without a back-up plan,
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without an exit strategy.
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And BP was hardly
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our first experience of this in recent years.
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Our leaders barrel into wars,
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telling themselves happy stories
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about cakewalks and welcome parades.
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Then, it is years of deadly damage control,
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Frankensteins of sieges and surges
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and counter-insurgencies,
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and once again, no exit strategy.
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Our financial wizards routinely fall victim
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to similar overconfidence,
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convincing themselves that the latest bubble
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is a new kind of market --
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the kind that never goes down.
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And when it inevitably does,
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the best and the brightest
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reach for the financial equivalent of the junk shot --
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in this case, throwing massive amounts
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of much-needed public money
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down a very different kind of hole.
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As with BP, the hole does get plugged,
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at least temporarily,
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but not before
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exacting a tremendous price.
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We have to figure out
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why we keep letting this happen,
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because we are in the midst
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of what may be our highest-stakes gamble of all --
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deciding what to do, or not to do,
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about climate change.
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Now as you know,
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a great deal of time is spent,
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in this country and around the world,
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inside the climate debate,
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on the question of, "What if the IPC scientists
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are all wrong?"
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Now a far more relevant question --
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as MIT physicist Evelyn Fox Keller puts it --
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is, "What if those scientists are right?"
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Given the stakes, the climate crisis
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clearly calls for us to act
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based on the precautionary principle --
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the theory that holds
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that when human health and the environment
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are significantly at risk
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and when the potential damage is irreversible,
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we cannot afford to wait
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for perfect scientific certainty.
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Better to err on the side of caution.
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More overt, the burden of proving
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that a practice is safe
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should not be placed on the public that would be harmed,
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but rather on the industry that stands to profit.
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But climate policy in the wealthy world --
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to the extent that such a thing exists --
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is not based on precaution,
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but rather on cost-benefit analysis --
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finding the course of action that economists believe
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will have the least impact
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on our GDP.
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So rather than asking, as precaution would demand,
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what can we do as quickly as possible
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to avoid potential catastrophe,
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we ask bizarre questions like this:
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"What is the latest possible moment we can wait
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before we begin seriously lowering emissions?
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Can we put this off till 2020,
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2030, 2050?"
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Or we ask,
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"How much hotter can we let the planet get
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and still survive?
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Can we go with two degrees, three degrees, or --
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where we're currently going --
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four degrees Celsius?"
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And by the way,
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the assumption that we can safely control
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the Earth's awesomely complex climate system
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as if it had a thermostat,
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making the planet not too hot, not too cold,
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but just right -- sort of Goldilocks style --
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this is pure fantasy,
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and it's not coming from the climate scientists.
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It's coming from the economists
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imposing their mechanistic thinking
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on the science.
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The fact is that we simply don't know
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when the warming that we create
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will be utterly overwhelmed
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by feedback loops.
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So once again,
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why do we take these crazy risks
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with the precious?
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A range of explanations
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may be popping into your mind by now,
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like "greed."
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This is a popular explanation, and there's lots of truth to it,
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because taking big risks, as we all know,
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pays a lot of money.
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Another explanation that you often hear for recklessness
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is hubris.
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And greed and hubris
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are intimately intertwined
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when it comes to recklessness.
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For instance, if you happen to be a 35-year-old banker
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taking home 100 times more
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than a brain surgeon,
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then you need a narrative,
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you need a story
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that makes that disparity okay.
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And you actually don't have a lot of options.
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You're either an incredibly good scammer,
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and you're getting away with it -- you gamed the system --
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or you're some kind of boy genius,
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the likes of which the world has never seen.
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Now both of these options -- the boy genius and the scammer --
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are going to make you vastly overconfident
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and therefore more prone
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to taking even bigger risks in the future.
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By the way, Tony Hayward, the former CEO of BP,
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had a plaque on his desk
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inscribed with this inspirational slogan:
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"What would you attempt to do
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if you knew you could not fail?"
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Now this is actually a popular plaque,
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and this is a crowd of overachievers,
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so I'm betting that some of you have this plaque.
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Don't feel ashamed.
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Putting fear of failure out of your mind
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can be a very good thing
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if you're training for a triathlon
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or preparing to give a TEDTalk,
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but personally, I think people with the power
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to detonate our economy and ravage our ecology
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would do better having
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a picture of Icarus hanging from the wall,
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because -- maybe not that one in particular --
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but I want them thinking about the possibility of failure
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all of the time.
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So we have greed,
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we've got overconfidence/hubris,
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but since we're here at TEDWomen,
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let's consider one other factor
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that could be contributing in some small way
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to societal recklessness.
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Now I'm not going to belabor this point,
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but studies do show that, as investors,
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women are much less prone
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to taking reckless risks than men,
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precisely because, as we've already heard,
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women tend not to suffer from overconfidence
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in the same way that men do.
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So it turns out
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that being paid less and praised less
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has its upsides --
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for society at least.
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The flipside of this
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is that constantly being told
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that you are gifted, chosen
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and born to rule
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has distinct societal downsides.
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And this problem -- call it the "perils of privilege" --
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brings us closer, I think,
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to the root of our collective recklessness.
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Because none of us -- at least in the global North --
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neither men nor women,
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are fully exempt from this message.
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Here's what I'm talking about.
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Whether we actively believe them
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or consciously reject them,
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our culture remains in the grips
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of certain archetypal stories
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about our supremacy
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over others and over nature --
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the narrative of the newly discovered frontier
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and the conquering pioneer,
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the narrative of manifest destiny,
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the narrative of apocalypse and salvation.
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And just when you think these stories are fading into history,
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and that we've gotten over them,
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they pop up in the strangest places.
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For instance, I stumbled across this advertisement
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outside the women's washroom
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in the Kansas City airport.
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It's for Motorola's new Rugged cell phone,
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and yes, it really does say,
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"Slap Mother Nature in the face."
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And I'm not just showing it to pick on Motorola --
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that's just a bonus.
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I'm showing it because --
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they're not a sponsor, are they? --
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because, in its own way,
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this is a crass version
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of our founding story.
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We slapped Mother Nature around and won,
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and we always win,
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because dominating nature is our destiny.
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But this is not the only fairytale we tell ourselves about nature.
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There's another one, equally important,
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about how that very same Mother Nature
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is so nurturing and so resilient
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that we can never make a dent in her abundance.
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Let's hear from Tony Hayward again.
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"The Gulf of Mexico is a very big ocean.
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The amount of oil and dispersants that we are putting into it
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is tiny in relation to the total water volume."
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In other words, the ocean is big;
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she can take it.
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It is this underlying assumption of limitlessness
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that makes it possible
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to take the reckless risks that we do.
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Because this is our real master-narrative:
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however much we mess up,
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there will always be more --
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more water, more land,
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more untapped resources.
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A new bubble will replace the old one.
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A new technology will come along
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to fix the messes we made with the last one.
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In a way, that is the story
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of the settling of the Americas,
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the supposedly inexhaustible frontier
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to which Europeans escaped.
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And it's also the story of modern capitalism,
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because it was the wealth from this land
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that gave birth to our economic system,
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one that cannot survive without perpetual growth
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and an unending supply
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of new frontiers.
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Now the problem is
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that the story was always a lie.
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The Earth always did have limits.
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They were just beyond our sights.
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And now we are hitting those limits
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on multiple fronts.
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I believe that we know this,
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yet we find ourselves trapped in a kind of narrative loop.
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Not only do we continue to tell and retell
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the same tired stories,
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but we are now doing so
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with a frenzy and a fury
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that, frankly, verges on camp.
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How else to explain the cultural space
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occupied by Sarah Palin?
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Now on the one hand,
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exhorting us to "drill, baby, drill,"
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because God put those resources into the ground
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in order for us to exploit them,
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and on the other, glorying in the wilderness
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of Alaska's untouched beauty
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on her hit reality TV show.
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The twin message is as comforting as it is mad.
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Ignore those creeping fears
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that we have finally hit the wall.
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There are still no limits.
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There will always be another frontier.
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So stop worrying and keep shopping.
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Now, would that this were just about
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Sarah Palin and her reality TV show.
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In environmental circles,
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we often hear that, rather than shifting to renewables,
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we are continuing with business as usual.
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This assessment, unfortunately,
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is far too optimistic.
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The truth is that we have already exhausted
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so much of the easily accessible fossil fuels
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that we have already entered
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a far riskier business era,
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the era of extreme energy.
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14:06
So that means drilling for oil in the deepest water,
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14:09
including the icy Arctic seas,
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14:11
where a clean-up may simply be impossible.
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14:14
It means large-scale hydraulic fracking for gas
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and massive strip-mining operations for coal,
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the likes of which we haven't yet seen.
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14:22
And most controversially, it means the tar sands.
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I'm always surprised by how little
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people outside of Canada
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14:29
know about the Alberta Tar Sands,
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14:31
which this year are projected to become
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14:33
the number one source of imported oil
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to the United States.
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It's worth taking a moment to understand this practice,
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because I believe it speaks to recklessness
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and the path we're on
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like little else.
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14:47
So this is where the tar sands live,
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under one of the last magnificent
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Boreal forests.
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14:54
The oil is not liquid.
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14:56
You can't just drill a hole and pump it out.
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14:58
Tar sand's oil is solid,
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15:00
mixed in with the soil.
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15:02
So to get at it,
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you first have to get rid of the trees.
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15:07
Then, you rip off the topsoil
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15:09
and get at that oily sand.
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15:12
The process requires a huge amount of water,
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15:15
which is then pumped into massive toxic tailing ponds.
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That's very bad news for local indigenous people
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15:22
living downstream
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15:24
who are reporting alarmingly high cancer rates.
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15:27
Now looking at these images,
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15:29
it's difficult to grasp the scale of this operation,
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15:32
which can already be seen from space
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15:35
and could grow to an area the size of England.
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15:38
I find it helps actually
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15:40
to look at the dump trucks that move the earth,
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15:42
the largest ever built.
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15:44
That's a person down there by the wheel.
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15:46
My point is that
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15:48
this is not oil drilling.
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15:50
It's not even mining.
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15:52
It is terrestrial skinning.
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15:54
Vast, vivid landscapes
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15:56
are being gutted,
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15:58
left monochromatic gray.
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16:00
Now I should confess that as [far as] I'm concerned
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16:03
this would be an abomination
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16:05
if it emitted not one particle of carbon.
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16:07
But the truth is that, on average,
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16:10
turning that gunk into crude oil
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16:13
produces about three times more greenhouse gas pollution
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16:16
than it does to produce conventional oil
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16:18
in Canada.
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16:20
How else to describe this,
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16:22
but as a form of mass insanity?
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16:25
Just when we know we need to be learning
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16:28
to live on the surface of our planet,
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16:30
off the power of sun, wind and waves,
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16:33
we are frantically digging
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16:35
to get at the dirtiest,
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16:37
highest-emitting stuff imaginable.
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16:40
This is where our story of endless growth
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16:42
has taken us,
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16:44
to this black hole at the center of my country --
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16:47
a place of such planetary pain
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16:49
that, like the BP gusher,
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16:51
one can only stand to look at it for so long.
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16:55
As Jared Diamond and others have shown us,
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this is how civilizations commit suicide,
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by slamming their foot on the accelerator
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17:04
at the exact moment
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17:06
when they should be putting on the brakes.
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17:08
The problem is that our master-narrative
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17:11
has an answer for that too.
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17:13
At the very last minute, we are going to get saved
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17:16
just like in every Hollywood movie,
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17:18
just like in the Rapture.
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17:21
But, of course, our secular religion is technology.
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17:24
Now, you may have noticed
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17:27
more and more headlines like these.
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17:29
The idea behind this form of "geoengineering" as it's called,
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17:32
is that, as the planet heats up,
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17:34
we may be able to shoot sulfates and aluminum particles
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3000
17:37
into the stratosphere
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17:39
to reflect some of the sun's rays
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17:41
back to space,
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17:43
thereby cooling the planet.
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17:46
The wackiest plan -- and I'm not making this up --
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17:48
would put what is essentially a garden hose
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3000
17:51
18-and-a-half miles high into the sky,
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17:54
suspended by balloons,
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17:56
to spew sulfur dioxide.
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17:58
So, solving the problem of pollution with more pollution.
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18:01
Think of it as the ultimate junk shot.
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18:05
The serious scientists involved in this research
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18:07
all stress that these techniques
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18:09
are entirely untested.
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18:11
They don't know if they'll work,
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18:13
and they have no idea
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18:15
what kind of terrifying side effects they could unleash.
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18:18
Nevertheless, the mere mention of geoengineering
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18:21
is being greeted in some circles,
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18:23
particularly media circles,
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18:25
with a relief tinged with euphoria.
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18:27
An escape hatch has been reached.
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18:29
A new frontier has been found.
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18:31
Most importantly,
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18:33
we don't have to change our lifestyles after all.
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18:35
You see, for some people,
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18:37
their savior is a guy in a flowing robe.
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18:39
For other people, it's a guy with a garden hose.
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18:43
We badly need some new stories.
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18:46
We need stories that have different kinds of heroes
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18:49
willing to take different kinds of risks --
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18:52
risks that confront recklessness head on,
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18:54
that put the precautionary principle into practice,
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18:57
even if that means through direct action --
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19:00
like hundreds of young people willing to get arrested,
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19:02
blocking dirty power plants
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19:04
or fighting mountaintop-removal coal mining.
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19:07
We need stories
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19:09
that replace that linear narrative of endless growth
477
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19:12
with circular narratives
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19:14
that remind us
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19:16
that what goes around comes around.
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19:18
That this is our only home.
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19:20
There is no escape hatch.
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19:22
Call it karma, call it physics,
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19:25
action and reaction, call it precaution --
484
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19:28
the principle that reminds us
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19:30
that life is too precious to be risked
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19:32
for any profit.
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19:34
Thank you.
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19:36
(Applause)
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ABOUT THE SPEAKER
Naomi Klein - Journalist, activist
Naomi Klein is a public intellectual, journalist and activist.

Why you should listen

In her first book, No Logo: Taking Aim at the Brand Bullies, Naomi Klein made a strong case against the takeover of public life by global corporations and brands. She ended that pre-internet essay suggesting as a counterpoint that everyone could become their own "personal brand." In her most recent book, No Is Not Enough: Resisting Trump's Shock Politics and Winning the World We Need, she analyzes how social media has made the idea of personal branding commonplace -- and how it helped Donald Trump become the first brand-president.

Klein's other books The Shock Doctrine: The Rise of Disaster Capitalism and This Changes Everything: Capitalism vs. The Climate have also energized the global conversation. Klein is a board member of climate-action group 350.org and one of the organizers of Canada’s Leap Manifesto, and in 2015 she helped launch Pope Francis’s historic encyclical on ecology. In 2016, she received the Sydney Peace Prize for "inspiring us to stand up locally, nationally and internationally to demand a new agenda for sharing the planet that respects human rights and equality."

More profile about the speaker
Naomi Klein | Speaker | TED.com