Philip Evans: How data will transform business
Philip Evans - Consultant
BCG's Philip Evans has a bold prediction for the future of business strategy -- and it starts with Big Data. Full bio
at the Harvard Business School.
might actually be advantaged
to transaction costs.
and the other is about communication.
processing and communicating
the encyclopedia business.
commission to the salesmen.
the answer became manifest.
what it is: it's the Wikipedia.
Wikipedia is not its distribution.
is the way it's produced.
content and social networks
kinds of economies of scale.
that obviously this graph poses,
gone through two decades --
we've been talking about.
about the information revolution,
more predictable than the present.
Human Genome Project in the year 2000,
the genome have come down.
is now below 1,000 dollars,
human nature and disease
be mapped for 100 bucks,
knowledge of genomic medicine
doesn't get much attention.
is defined by your data,
transaction costs are plummeting
at the telecommunications industry,
very different motivations,
of people in communities
that they can get to scale.
of business strategy obsolete.
About the speaker:Philip Evans - Consultant
BCG's Philip Evans has a bold prediction for the future of business strategy -- and it starts with Big Data.
Why you should listen
Since the 1970s, business strategy has been dominated by two major theories: Bruce Henderson's idea of increasing returns to scale and experience and Michael Porter's value chain. But now decades later, in the wake of web 2.0, Philip Evans argues that a new force will rule business strategy in the future -- the massive amount of data shared by competing groups.
Evans, a senior partner and managing director at the Boston Consulting Group, is the co-author of Blown to Bits, about how the information economy is bringing the trade-off between "richness and reach" to the forefront of business. Evans is based in Boston.
Philip Evans | Speaker | TED.com