ABOUT THE SPEAKERS
Sergey Brin - Computer scientist, entrepreneur and philanthropist
Sergey Brin is half of the team that founded Google.

Why you should listen

Sergey Brin and Larry Page met in grad school at Stanford in the mid-'90s, and in 1996 started working on a search technology based around a new idea: that relevant results come from context. Their technology analyzed the number of times a given website was linked to by other sites — assuming that the more links, the more relevant the site — and ranked sites accordingly. Despite being a late entrant to the search game, it now rules the web.

Brin and Page's innovation-friendly office culture has spun out lucrative new products including AdSense/AdWords, Google News, Google Maps, Google Earth, and Gmail, as well as the Android mobile operating system. Now, led by Brin, Google is pursuing problems beyond the page, like the driverless car and the digital eyewear known as Google Glass .

More profile about the speaker
Sergey Brin | Speaker | TED.com
Larry Page - CEO of Google
Larry Page is the CEO and cofounder of Google, making him one of the ruling minds of the web.

Why you should listen

Larry Page and Sergey Brin met in grad school at Stanford in the mid-'90s, and in 1996 started working on a search technology based on a new idea: that relevant results come from context. Their technology analyzed the number of times a given website was linked to by other sites — assuming that the more links, the more relevant the site — and ranked sites accordingly. In 1998, they opened Google in a garage-office in Menlo Park. In 1999 their software left beta and started its steady rise to web domination.

Beyond the company's ubiquitous search, including AdSense/AdWords, Google Maps, Google Earth and the mighty Gmail. In 2011, Page stepped back into his original role of chief executive officer. He now leads Google with high aims and big thinking, and finds time to devote to his projects like Google X, the idea lab for the out-there experiments that keep Google pushing the limits.

More profile about the speaker
Larry Page | Speaker | TED.com
TED2004

Sergey Brin + Larry Page: The genesis of Google

Sergey Brin + Larry Page: Postanak Google-a

Filmed:
1,819,827 views

Osnivači Google-a, Larry Page i Sergey Brin daju uvid u stroj zvan Google, dijeleći poslastice o uzorcima međunarodnih pretraga, filantropskoj Google Udruzi, i Google-ovoj posvećenosti da inovira i usrećuje svoje zaposlenike.
- Computer scientist, entrepreneur and philanthropist
Sergey Brin is half of the team that founded Google. Full bio - CEO of Google
Larry Page is the CEO and cofounder of Google, making him one of the ruling minds of the web. Full bio

Double-click the English transcript below to play the video.

00:26
SergeySergej BrinBrin: I want to discussraspravljati a questionpitanje
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Sergey Brin: Želim pričati o pitanju
00:28
I know that's been pressingpritiskom on manymnogi of your mindsmisli.
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za koje znam da je svima na umu.
00:30
We spokegovorio to you last severalnekoliko yearsgodina agoprije.
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Posljednji puta smo održali govor prije
nekoliko godina.
00:33
And before I get startedpočeo todaydanas,
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I prije nego počnem danas,
00:35
sinceod manymnogi of you are wonderingpitate,
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pošto se mnogi od vas pitaju,
00:38
I just wanted to get it out of the way.
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samo sam se želio riješiti toga.
00:40
The answerodgovor is boxersboksači.
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Odgovor je bokserice.
00:52
Now I hopenada all of you feel better.
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Nadam se kako se sada svi osjećate bolje.
00:54
Do you know what this mightmoć be? Does anyonebilo tko know what that is?
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Znate li što bi ovo moglo biti?
Zna li netko što je ovo?
00:57
AudiencePublika: Yes.
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Publika: Da.
00:58
SBSB: What is it?
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SB: Što je to?
01:00
AudiencePublika: It's people loggingsječa drveta on to GoogleGoogle around the worldsvijet.
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Publika: To je prikaz ljudi koji se
prijavljuju na Google diljem svijeta.
01:02
SBSB: WowSjajna osoba, OK. I didn't really realizeostvariti what it was when I first saw it.
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SB: Wow, OK. Kada sam prvi put to vidio,
nisam znao što je to.
01:05
But this is what helpedpomogao me see it.
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Ali ovo mi je pomoglo vidjeti.
01:08
This is what we runtrčanje at the officeured, that actuallyzapravo runsradi realstvaran time.
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Ovo koristimo u uredu, ovo je u stvarnom
vremenu.
01:11
Here it's slightlymalo loggedKreiranje datoteke poruka.
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Ovdje je malo prijava.
01:13
But here you can see around the worldsvijet
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Ali ovdje možete vidjeti kako ljudi
01:15
how people are usingkoristeći GoogleGoogle.
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diljem svijeta koriste Google.
01:18
And everysvaki one of those risingrastući dotstočkice
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I svaka od tih točaka koje se pojavljuju
01:20
representspredstavlja probablyvjerojatno about 20, 30 searchespretraživanja,
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vjerojatno predstavlja oko 20, 30 pretraga
01:23
or something like that.
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ili nešto slično.
01:25
And they're labeleds oznakom by colorboja right now, by languagejezik.
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I sada su označene bojama, jezicima.
01:29
So you can see: here we are in the U.S.,
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Možete vidjeti: nalazimo se u SAD-u,
01:31
and they're all comingdolazak up redcrvena.
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i sve točke su crvene.
01:33
There we are in MontereyMonterey -- hopefullynadajmo se I can get it right.
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Sada smo u Monterey-u -- nadam se kako
radim to ispravno.
01:35
You can see that JapanJapan is busyzauzet at night,
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Vidite kako je Japan aktivan po noći,
01:38
right there.
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upravo tamo.
01:40
We have TokyoTokyo comingdolazak in in Japanesejapanski.
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Tokio nam se pojavljuje na Japanskom
jeziku.
01:43
There's a lot of activityaktivnost in ChinaKina.
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Postoji puno aktivnosti u Kini.
01:45
There's a lot of activityaktivnost in IndiaIndija.
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Postoji puno aktivnosti u Indiji.
01:48
There's some in the MiddleSrednji EastIstok, the little pocketsdžepovi.
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Postoji neka aktivnost na Bliskom Istoku,
ovi mali džepovi.
01:52
And EuropeEurope, whichkoji is right now in the middlesrednji of the day,
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I Europa, koja je sada usred dana,
01:55
is going really strongjak with a wholečitav wideširok varietyraznolikost of languagesjezici.
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je vrlo aktivna na širokoj paleti jezika.
02:06
Now you can alsotakođer see, if I turnskretanje this around here --
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Možete vidjeti da ako okrenem ovo ovdje --
02:14
hopefullynadajmo se I won'tnavika shaketresti the worldsvijet too much.
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nadam se kako neću previše protresti
svijet.
02:17
But you can alsotakođer see, there are placesmjesta where there's not so much.
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Ali možete i vidjeti kako postoje mjesta
gdje nema toliko aktivnosti.
02:20
AustraliaAustralija, because there just aren'tnisu very manymnogi people there.
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Australija, jer nema toliko ljudi tamo.
02:23
And this is something that we should really work on,
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A ovo je nešto na čemu bismo stvarno
trebali poraditi,
02:26
whichkoji is AfricaAfrika, whichkoji is just a fewnekoliko tricklescijedi,
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a to je Afrika, koja ima samo par točaka,
02:30
basicallyu osnovi in SouthJug AfricaAfrika and a fewnekoliko other urbanurbani citiesgradovi.
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samo u Južnoj Africi i nekolicini drugih
urbanih sredina.
02:33
But basicallyu osnovi, what we'veimamo noticedprimijetio is these queriesupiti,
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Ali u osnovi, primjetili smo kako su te
pretrage,
02:37
whichkoji come in at thousandstisuća perpo seconddrugi,
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kojih ima tisuće u sekundi,
02:39
are availabledostupno everywheresvugdje, posvuda there is powervlast.
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dostupne svugdje gdje ima struje.
02:42
And prettyprilično much everywheresvugdje, posvuda there is powervlast, there is the InternetInternet.
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I više manje, gdje god je struja,
ima i Interneta.
02:46
And even in AntarcticaAntarktika -- well, at leastnajmanje this time of yeargodina --
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Čak i na Antarktiku -- bar u ovo doba
godine --
02:51
we from time to time will see a queryupit risingrastući up.
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s vremena na vrijeme, vidjet ćemo
neku pretragu.
02:53
And if we had it plottediscrtati correctlyispravno,
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I kada bismo točno planirali,
02:55
I think the InternationalMeđunarodni SpaceProstor StationKolodvor would have it, too.
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mislim kako bi ih vidjeli i na
Međunarodnoj svemirskoj postaji.
03:06
So this is
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Stoga je to
03:09
some of the challengeizazov that we have here,
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prepreka s kojom smo suočeni ovdje,
03:13
is you can see that it's actuallyzapravo kindljubazan of hardteško to get the --
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vidite kako je zapravo teško postići --
03:22
there we go.
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evo.
03:24
This is how we have to movepotez the bitskomadići around
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Ovako moramo pomicati dijeliće okoliko
03:25
to actuallyzapravo get the people the answersodgovori to theirnjihov questionspitanja.
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kako bi ljudi dobili odgovore na njihova
pitanja.
03:27
You can see that there's a lot of datapodaci runningtrčanje around.
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Vidite kako ovdje ima jako puno podataka.
03:31
It has to go all over the worldsvijet: throughkroz fibersvlakna,
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Mora ići po cijelom svijetu: kroz optiku,
03:34
throughkroz satellitessateliti, throughkroz all kindsvrste of connectionsveze.
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preko satelita, preko svih vrsta veza.
03:36
And it's prettyprilično trickylukav for us to maintainodržavati the latencieslatencijama
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I dosta je zeznuto održavati zakašnjenja
03:41
as lownizak as we try to. HopefullyNadam se da your experienceiskustvo is good.
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čim manjim. Nadam se kako imate
dobro iskustvo.
03:45
But you can see alsotakođer, oncejednom again -- so some placesmjesta are much more wiredžičani
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Ali ujedno, možete vidjeti ponovno --
neka mjesta su bolje umrežena
03:47
than othersdrugi, and you can see all the bandwidthpropusnost acrosspreko the U.S.,
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od drugih, i možete vidjeti cijeli opseg
mreže preko SAD-a,
03:51
going up over to AsiaAsia, EuropeEurope in the other directionsmjer, and so forthdalje.
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kako ide sve do Azije, Europe i u druge
smjerova, i tako dalje.
03:56
Now what I would like to do is just to showpokazati you
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Sada bih vam samo želio pokazati
03:59
what one seconddrugi of this activityaktivnost would look like.
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kako jedna sekunda aktivnosti izgleda.
04:03
And if we can switchprekidač to slidesslajdova --
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I ako možemo prebaciti na slajdove --
04:09
all right, here we go.
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dobro, evo ga.
04:11
So this is slowedusporen down.
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Dakle, ovo je usporeno.
04:17
This is what one seconddrugi looksizgled like.
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Ovako izgleda jedna sekunda.
04:20
And this is what we spendprovesti a lot of our time doing,
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I ovako provodimo velik dio našeg
vremena,
04:22
is just makingizrađivanje sure that we can keep up
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osiguravajući da se možemo nositi
04:24
with this kindljubazan of trafficpromet loadopterećenje.
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sa ovolikim prometom.
04:30
Now, eachsvaki one of those queriesupiti
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Sada, svaka od ovih pretraga
04:32
has an interestingzanimljiv life and talepriča of its ownvlastiti.
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ima zanimljiv život i svoju priču.
04:34
I mean, it could be somebody'snetko je healthzdravlje,
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Mislim, može biti nečije zdravlje,
04:36
it could be somebody'snetko je careerkarijera, something importantvažno to them.
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nečija karijera, nešto njima važno.
04:39
And it could potentiallypotencijalno be something
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I moglo bi biti nešto
04:43
as importantvažno as tomatorajčica sauceumak,
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važno poput umaka od rajčice,
04:48
or in this casespis, ketchupkečap.
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ili u ovom slučaju, kečapa.
04:51
So this is a queryupit that we had --
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Dakle, ovo je pretraga koju smo imali --
04:54
I guessnagađati it's a popularpopularan bandbend that was more popularpopularan in some partsdijelovi of the worldsvijet than othersdrugi.
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vjerujem kako je ovo bend koji je
popularniji u pojedinim dijelovima svijeta.
04:57
You can see that it got startedpočeo right here.
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Vidite kako je počelo ovdje.
05:00
In the U.S. and SpainŠpanjolska, it was popularpopularan at the sameisti time.
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U Americi i Španjolskoj, bio je popularan
u isto vrijeme.
05:03
But it didn't have quitedosta the sameisti pickupkurva in the U.S.
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Ali nije imao toliko zanimanje u Americi
05:05
as it did in SpainŠpanjolska.
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koliko u Španjolskoj.
05:07
And then from SpainŠpanjolska, it wentotišao to ItalyItalija,
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I onda je nakon Španjolske otišlo u
Italiju,
05:09
and then GermanyNjemačka got exciteduzbuđen, and maybe right now the U.K. is enjoyinguživanje it.
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i zatim je Njemačka postala uzbuđena, i
možda sada Velika Britanija uživa.
05:13
And so I guessnagađati the U.S. finallykonačno,
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I zatim se i Americi konačno,
05:15
finallykonačno startedpočeo to like it, too.
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konačno počeo sviđati.
05:18
And I just wanted to playigrati it for you.
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I samo sam želio da vidite.
05:26
AnywayU svakom slučaju, you can all enjoyuživati it for yourselvessami --
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U svakom slučaju, možete i sami uživati --
05:28
hopefullynadajmo se that searchtraži will work.
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nadam se kako će ta pretraga
funkcionirati.
05:31
As a partdio of --
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Dio --
05:35
you know, partdio of what we want to do to growrasti our companydruštvo
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znate, dio onoga što želimo napraviti
da rastemo kao kompanija
05:37
is to have more searchespretraživanja.
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je da imamo više pretraga.
05:39
And what that meanssredstva is we want to have
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A to znači kako želimo imati
05:41
more people who are healthyzdrav and educatedobrazovan.
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više zdravih i obrazovanih ljudi.
05:46
More animalsživotinje, if they startpočetak doing searchespretraživanja as well.
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Više životinja, ukoliko počnu sa
pretragama.
05:50
But partlydjelimično, we want to make the worldsvijet a better placemjesto,
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Ali djelomično, želimo da svijet postane
bolje mjesto,
05:55
and so one thing that we're embarkingukrcati se uponna is the GoogleGoogle FoundationZaklada,
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i zato smo započeli sa Google Zakladom,
06:00
and we're in the processpostupak of settingpostavljanje that up.
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i u procesu smo pripreme.
06:02
We alsotakođer have a programprogram alreadyveć calledzvao GoogleGoogle GrantsBespovratna sredstva
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Isto tako imamo program pod nazivom
Google Potpore
06:05
that now servessluži over 150 differentdrugačiji charitiesdobrotvorne udruge around the worldsvijet,
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koji sada koristi preko 150 različitih
udruga diljem svijeta,
06:08
and these are some of the charitiesdobrotvorne udruge that are on there.
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i ovo su neke od udruga koje su dio toga.
06:10
And it's something I'm very exciteduzbuđen to be a partdio of.
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To je nešto zbog čega sam jako uzbuđen.
06:15
In factčinjenica, manymnogi of the organizationsorganizacija that are here --
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Zapravo, puno organizacija koje se tamo
nalaze --
06:17
the AcumenOštroumnost FundFond, I think ApproTECApproTEC we have runningtrčanje, I'm not sure if that one'sjedan je up yetjoš --
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Acumen Fond, mislim ApproTEC,
nisam siguran da li to funkcionira --
06:23
and manymnogi of the people who have presentedpredstavili here are runningtrčanje throughkroz GoogleGoogle GrantsBespovratna sredstva.
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i mnogi ljudi koji ovdje prezentiraju dio
su Google Potpora,
06:26
They runtrčanje GoogleGoogle adsoglasi, and we just give them the adoglas creditKreditna
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Oglašavaju na Google-u, i mi im samo
dajemo kupone za oglašavanje
06:29
so they can let organizationsorganizacija know.
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i oni šire to znanje na druge
organizacije.
06:33
One of the earlierranije resultsrezultati that we got --
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Jedan od ranih ishoda koje smo imali --
06:35
we have a SingaporeanSingaporean businessmanbiznismen who is now sponsoringfinancira a villageselo
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imamo poslovnjaka iz Singapura koji sada
sponzorira selo
06:38
of 25 Vietnamesevijetnamski girlsdjevojke for theirnjihov educationobrazovanje,
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od 25 djevojaka iz Vijetnama kako bi
dobile obrazovanje,
06:42
and that was one of the earliestnajraniji resultsrezultati. And as I said, now there have been
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i to je bio jedan od ranih ishoda. I kao
što sam rekao, do sada je bilo
06:45
manymnogi, manymnogi storiespriče that have come in,
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puno, puno priča koje smo primili,
06:47
because we do have hundredsstotine of charitiesdobrotvorne udruge in there,
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jer imamo stotine udruga unutar tog
programa,
06:49
and the GoogleGoogle FoundationZaklada will be an even broaderšire endeavornastojati.
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i Google Zaklada će biti još veći podvig.
06:54
Now does anybodyiko know who this is?
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Sada, zna li itko tko je ovo?
07:00
A-haA-ha!
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A-ha!
07:01
AudiencePublika: OrkutOrkut.
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Publika: Orkut.
07:02
SBSB: Yes! SomebodyNetko got it.
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SB: Da! Netko je pogodio.
07:04
This is OrkutOrkut. Is anybodyiko here on OrkutOrkut?
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Ovo je Orkut. Je li netko ovdje na
Orkutu?
07:07
Do we have any?
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Imamo li koga?
07:09
Okay, not very manymnogi people know about it.
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Dobro, malo ljudi zna o tome.
07:10
I'll explainobjasniti it in a seconddrugi.
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Objasniti ću za sekundu.
07:12
This is one of our engineersinženjeri.
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Ovo je jedan od naših inžinjera.
07:14
We find that they work better when they're submergedpotopljeni and coveredpokriven with leaveslišće.
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Otkrili smo kako bolje rade kada su
potopljeni i prekriveni lišćem.
07:19
That's how we churnstap those productsproizvodi out.
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Ovako izbacujemo proizvode.
07:22
OrkutOrkut had a visionvizija to createstvoriti a socialsocijalni networkmreža.
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Orkut je imao viziju kreirati
društvenu mrežu.
07:27
I know all of you are thinkingmišljenje, "YetJoš anotherjoš socialsocijalni networkmreža."
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Znam kako svi mislite, "Još jedna
društvena mreža."
07:29
But it was a dreamsan of his, and we, basicallyu osnovi,
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Ali to je bio njegov san, i mi, u osnovi,
07:32
when people really want to do something, well, we generallyobično let them.
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kada ljudi stvarno žele nešto napraviti,
mi im dopustimo.
07:35
So this is what he builtizgrađen.
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Dakle, ovo je on izgradio.
07:38
We just releasedoslobođen it in a testtest phasefaza last monthmjesec,
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Izbacili smo test fazu tek prošli mjesec
07:42
and it's been takinguzimanje off.
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i dobiva momentum.
07:44
This is our VPVP of EngineeringInženjerstvo.
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Ovo je naš potpredsjednik Inžinjerstva.
07:46
You can see the redcrvena hairdlaka, and I don't know if you can see the nosenos ringprsten there.
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Možete vidjeti crvenu kosu, i ne znam
možete li vidjeti naušnicu u nosu.
07:51
And these are all of his friendsprijatelji.
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I ovo su svi naši prijatelji.
07:54
So this is how -- we just deployedrazmještene it --
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Ovako smo -- tek smo to razvili --
08:01
we just decidedodlučio that people would sendposlati eachsvaki other invitationspozivnice to get into the serviceservis,
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odlučili smo kako ljudi trebaju poslati
pozivnice jedni drugima
08:04
and so we just had the people in our companydruštvo initiallyu početku sendposlati them out.
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i stoga smo dali našim ljudima u
organizaciji da ih pošalju.
08:09
And now we'veimamo grownodrastao to over 100,000 membersčlanovi.
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I sada smo se popeli na preko
100,000 članova.
08:13
And they spreadširenje, actuallyzapravo, very quicklybrzo, even outsideizvan the U.S.
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I proširili su se, zapravo, vrlo brzo,
čak i izvan SAD-a.
08:16
You can see, even thoughiako the U.S. is still the majorityvećina here --
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Vidite, čak i kada je SAD još uvijek
većina ovdje --
08:19
thoughiako, by the way, search-wiseSearch-Wise, it's only about 30 percentposto of our trafficpromet --
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iako, usput, ako gledamo pretrage,
predstavlja oko 30 posto našeg prometa --
08:23
but it's alreadyveć going to JapanJapan, and the U.K., and EuropeEurope,
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i već se širi po Japanu, Velikoj Britaniji
i Europi,
08:26
and all the restodmor of the countrieszemlje.
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i ostalim zemljama.
08:28
So it's a funzabava little projectprojekt.
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Dakle, to je zabavan mali projekt.
08:30
There are a varietyraznolikost of demographicsdemografija. I won'tnavika borerodila you with these.
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Postoje različite demografske grupe.
Neću vas zamarati time.
08:33
But it's just the kindljubazan of thing that we just try out for funzabava
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Ali to je jedna od stvari koje isprobavamo
za zabavu
08:36
and see where it goeside.
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i da vidimo kamo će nas odvesti.
08:38
And --
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I --
08:40
well, I'll leavenapustiti you in suspenseneizvjesnost.
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ostaviti ću vas u iščekivanju.
08:42
LarryLarry, you can explainobjasniti this one.
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Larry, ti možeš objasniti ovo.
08:44
LarryLarry PageStranica: Thank you, SergeySergej.
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Larry Page: Hvala, Sergey.
08:47
So one of the things -- bothoba SergeySergej and I
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Jedna od stvari -- i Sergey i ja
08:49
wentotišao to a MontessoriMontessori schoolškola,
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smo pohađali Montessori školu,
08:51
and I think, for some reasonrazlog,
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i mislim, zbog bilo kojeg razloga,
08:54
this has been incorporatedinkorporiran in GoogleGoogle.
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to je usađeno u Google.
08:57
And SergeySergej mentionedspominje OrkutOrkut, whichkoji is something that,
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I Sergey je spomenuo Orkut, što je
nešto,
09:00
you know, OrkutOrkut wanted to do in his time,
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znate, što je Orkut želio napraviti u
svoje vrijeme,
09:04
and we call this -- at GoogleGoogle, we'veimamo embodiedutjelovljena this as "the 20 percentposto time,"
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i to zovemo -- u Google-u, utjelovili smo
to kao "20 posto vremena,"
09:07
and the ideaideja is, for 20 percentposto of your time,
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i ideja je da u tih 20 posto svog vremena,
09:10
if you're workingrad at GoogleGoogle, you can do what you think is the bestnajbolje thing to do.
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ako radite u Google-u, možete raditi što
vi mislite da je najbolje raditi.
09:13
And manymnogi, manymnogi things at GoogleGoogle have come out of that,
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I mnogo, mnogo stvari u Google-u je
proizašlo iz toga,
09:17
suchtakav as OrkutOrkut and alsotakođer GoogleGoogle NewsVijesti.
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poput Orkut-a i Google Vijesti.
09:20
And I think manymnogi other things in the worldsvijet alsotakođer have come out of this.
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I vjerujem kako je puno drugih stvari na
svijetu proizašlo iz toga.
09:24
MendelMendel, who was supposedtrebala to be teachingnastava high-schoolSrednja škola studentsstudenti,
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Mendel, koji je trebao podučavati
srednjoškolce,
09:27
actuallyzapravo, you know, discoveredotkriven the lawszakoni of geneticsgenetika --
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zapravo je, znate, otkrio
zakon genetike --
09:30
as a hobbyhobi, basicallyu osnovi.
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kao hobi, zapravo.
09:32
So manymnogi, manymnogi usefulkoristan things come out of this.
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Dakle, puno, puno korisnih stvari je
proizašlo iz toga.
09:36
And NewsVijesti, whichkoji I just mentionedspominje,
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I Vijesti, koje sam bio spomenuo,
09:39
was startedpočeo by a researcherIstraživač.
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je pokrenuo istraživač.
09:42
And he just -- he -- after 9/11, he got really interestedzainteresiran in the newsvijesti.
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I on je -- on -- nakon 9/11,
on je postao zainteresiran za to.
09:45
And he said, "Why don't I look at the newsvijesti better?"
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I rekao je, "Zašto ne pratim vijesti na
bolji način?"
09:50
And so he startedpočeo clusteringGrupiranje it by categorykategorija,
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I tako ih je počeo grupirati prema
kategorijama,
09:53
and then he startedpočeo usingkoristeći it, and then his friendsprijatelji startedpočeo usingkoristeći it.
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i onda ih je počeo koristiti, i onda su
ih njegovi prijatelji počeli koristiti.
09:56
And then, besidesosim toga just looking cuteslatka on a baby'sbebe bottomdno,
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I onda, osim što izgleda strašno slatko,
10:01
we madenapravljen it a GoogletteGooglette,
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osmislili smo Googlette,
10:03
whichkoji is basicallyu osnovi a smallmali projectprojekt at GoogleGoogle.
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što je zapravo malen projekt u Google-u.
10:06
So it'dto bi be like threetri people, or something like that,
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Dakle, imali bi troje ljudi, ili
nešto poput toga,
10:09
and they would try to make a productproizvod.
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i oni bi probali osmisliti proizvod.
10:11
And we wouldn'tne bi really be sure if it's going to work or not.
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I nismo mogli znati hoće li to
funkcionirati ili ne.
10:13
And in News'Vijesti' casespis, you know, they had a couplepar of people
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A u slučaju Vijesti, znate, imali su par
ljudi
10:17
workingrad on it for a while, and then more and more people
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koji su radili na tome, i onda je sve više
i više ljudi
10:19
startedpočeo usingkoristeći it, and then we put it out on the InternetInternet,
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počelo to koristiti, i onda smo ih stavili
na Internet,
10:21
and more and more people startedpočeo usingkoristeći it.
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i sve više i više ljudi ih je počelo
koristiti.
10:23
And now it's a realstvaran, full-blowncvijetu projectprojekt with more people on it.
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I sada je pravi, veliki projekt sa više
ljudi.
10:26
And this is how we keep our innovationinovacija runningtrčanje.
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I tako provodimo inovaciju kod nas.
10:29
I think usuallyobično, as companiestvrtke get biggerveći,
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Vjerujem kako, obično, kada kompanije
postaju veće,
10:32
they find it really hardteško to have smallmali, innovativeinovativan projectsprojekti.
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imaju poteškoće sa malim, inovativnim
projektima.
10:35
And we had this problemproblem, too, for a while, and we said,
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I mi smo isto imali taj problem neko
vrijeme i rekli smo,
10:38
"Oh, we really need a newnovi conceptkoncept."
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"Oh, stvarno trebamo novi koncept."
10:40
You know, the GooglettesGooglettes -- that's a smallmali projectprojekt that we're not quitedosta sure if it's going to work or not,
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Znate, Googlette -- to je mali projekt za
koji nismo sigurni hoće li funkcionirati,
10:44
but we hopenada it will, and if we do enoughdovoljno of them,
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ali se nadamo da hoće, i ako imamo dosta
njih,
10:47
some of them will really work and turnskretanje out, suchtakav as NewsVijesti.
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neki od njih će stvarno funkcionirati
i postati kao i VIjesti.
10:51
But then we had a problemproblem because then we had over 100 projectsprojekti.
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Ali onda smo imali problem jer smo imali
preko 100 projekata.
10:55
And I don't know about all of you,
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I ne znam kako svi vi,
10:57
but I have troublenevolja keepingčuvanje 100 things in my headglava at oncejednom.
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ali ja imam poteškoće misliti o 100 stvari
odjednom.
11:00
And we foundpronađeno that if we just wrotenapisao all of them down
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I otkrili smo ako ih stavimo na papir
11:04
and orderednaredio them -- and these are kindljubazan of madenapravljen up.
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i rangiramo ih -- ovo su izmišljene
stvari.
11:07
Don't really payplatiti attentionpažnja to them.
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Nemojte obraćati pažnju na njih.
11:09
For exampleprimjer, the "BuyKupiti IcelandIsland" was from a mediamedia articlečlanak.
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Na primjer, "Kupi Island" je proizvod
članka u medijima.
11:12
We would never do suchtakav a crazylud thing, but --
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Nikada ne bismo napravili
toliko ludu stvar, ali --
11:17
in any casespis, we foundpronađeno if we just basicallyu osnovi wrotenapisao them all down and orderednaredio them,
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u svakom slučaju, otkrili smo ako ih
popišemo i rangiramo,
11:21
that mostnajviše people would actuallyzapravo agreesložiti what the orderingnaručivanje should be.
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ljudi će se najviše slagati oko toga
kakav bi trebao biti poredak.
11:25
And this was kindljubazan of a surpriseiznenađenje to me, but
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I to me iznenadilo, i
11:27
we foundpronađeno that as long as you keep the 100 things in your headglava,
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pronašli smo ako imaš 100 stvari
u glavi,
11:30
whichkoji you did by writingpisanje them down,
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koje si ispisao na papir,
11:32
that you could do a prettyprilično good jobposao decidingodlučujući what to do
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da možeš poprilično dobro odlučiti
što napraviti
11:34
and where to put your resourcesresursi.
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i gdje alocirati soje resurse.
11:37
And so that's basicallyu osnovi what we'veimamo doneučinio
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I, u osnovi, to smo i napravili
11:39
sinceod we institutedustanovio that a fewnekoliko yearsgodina agoprije, and I think it has really alloweddopušteno us to be innovativeinovativan
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otkad smo to postavili, zaista mislim
da nam je omogućilo inovativnost
11:43
and still stayboravak reasonablyrazumno well-organizeddobro organizirani.
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i ujedno da ostanemo dobro organizirani.
11:46
The other thing we discoveredotkriven is that people like to work on things that are importantvažno,
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Druga stvar koju smo otkrili jest da ljudi
vole raditi na stvarima koje su važne,
11:49
and so naturallyprirodno,
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i zato, prirodno,
11:51
people sortvrsta of migratemigrirati to the things that are highvisok prioritiesprioriteti.
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ljudi gravitiraju stvarima koje imaju
veći prioritet.
11:57
I just wanted to highlightistaknuti a couplepar of things
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Želio sam spomenuti par stvari
11:59
that are newnovi, or you mightmoć not know about.
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koje su nove ili za koje možda niste čuli.
12:02
And the topvrh thing, actuallyzapravo, is the DeskbarDeskbar.
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Prva stvar je, zapravo, Deskbar.
12:05
So this is a newnovi -- how manymnogi of you use the GoogleGoogle ToolbarAlatna traka?
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Dakle, to je novo -- koliko vas koristi
Google Traku sa alatima?
12:08
RaisePodići your handsruke.
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Podignite ruke.
12:10
How manymnogi of you use the DeskbarDeskbar?
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Koliko vas koristi Deskbar?
12:13
All right, see? You guys should try it out.
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Dobro, vidite? Trebali biste probati.
12:15
But if you go to our sitemjesto and searchtraži
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Ali ako odete na našu stranicu
i tražite
12:17
for "DeskbarDeskbar," you'llvi ćete get this.
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"Deskbar", dobiti ćete ovo.
12:19
And the ideaideja is, insteadumjesto of a toolbarAlatna traka, it's just presentpredstaviti all the time
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I ideja je, umjesto trake sa alatima,
Deskbar je prisutan svo vrijeme
12:21
on your screenzaslon on the bottomdno,
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na dnu vašeg ekrana,
12:23
and you can do searchespretraživanja really easilylako.
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i možete vršiti potrage vrlo lako.
12:26
And it's sortvrsta of like a better versionverzija of the toolbarAlatna traka.
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I, na neki način, je bolja verzija
trake sa alatima.
12:28
Thank you, SergeySergej.
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Hvala, Sergey.
12:34
This is anotherjoš exampleprimjer of a projectprojekt that somebodyneko at GoogleGoogle
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Ovo je još jedan primjer projekta
za kojim je netko u Google-u
12:36
was really passionatestrasan about, and they just, they got going,
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imao strast i jednostavno je nastavio
raditi na njemu
12:39
and it's really, really a great productproizvod, and really takinguzimanje off.
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i to je doista, doista odličan proizvod,
i počinje dobivati momentum.
12:42
GoogleGoogle AnswersOdgovore is something we startedpočeo, whichkoji is really coolsvjež,
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Google Odgovori je nešto što smo započeli,
i stvarno je kul,
12:46
whichkoji letsomogućuje you -- for fivepet to 100 dollarsdolara,
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i omogućava da -- od pet do 100 dolara,
12:49
you can typetip a questionpitanje in,
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utipkate pitanje,
12:51
and then there's a poolbazen of researchersistraživači
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i postoji grupa istraživača
12:53
that go out and researchistraživanje it for you, and it's guaranteedzajamčena and all that,
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koji odu i istraže to za vas, i dobijete
jamstvo i sve to,
12:57
and you can get actuallyzapravo very good answersodgovori to things
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i možete dobiti stvarno dobre odgovore na
pitanja
12:59
withoutbez spendingtrošenje all that time yourselfsami.
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bez trošenja vlastitog vremena.
13:01
FroogleFroogle letsomogućuje you searchtraži shoppingkupovina informationinformacija,
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Froogle vam omogućava traženje informacija
o kupovini,
13:04
and BloggerBlogger letsomogućuje you publishobjaviti things.
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a Blogger vam omogućava da objavite
stvari.
13:06
But all of these -- well, these were all sortvrsta of innovativeinovativan things that we did that --
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Ali sve to -- pa, sve su to inovativne
stvari koje smo izradili --
13:10
you know, we try manymnogi, manymnogi differentdrugačiji things
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znate, isprobavamo puno, puno različitih
stvari
13:13
in our companydruštvo.
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u našoj kompaniji.
13:14
We alsotakođer like to innovateinovacije in our physicalfizička spaceprostor,
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Ujedno, volimo inovirati u našem fizičkom
prostoru,
13:16
and we noticedprimijetio in meetingssastanci, you know, you have to wait a long time
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i primjetili smo, tijekom sastanaka,
znate, trebate čekati dugo vremena
13:19
for projectorsprojektori to turnskretanje on and off,
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da se projektori upale i ugase,
13:22
and they're noisyglasan, so people shutzatvoriti them off.
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i bučni su i stoga ih ljudi ugase.
13:24
And we didn't like that, so we actuallyzapravo,
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I to nam se nije sviđalo, i zato smo,
zapravo,
13:26
in maybe a couplepar of weeksTjedni, we builtizgrađen these little enclosureskućišta
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kroz možda par tjedana, izgradili te
male ograde
13:31
that enclosedu prilogu the projectorsprojektori, and so we can leavenapustiti them on all the time
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koje su ogradile projektore, i tako smo
ih mogli ostaviti uključenima
13:33
and they're completelypotpuno silentnijem.
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i potpuno su tihi.
13:36
And as a resultproizlaziti, we were ableu stanju to buildizgraditi some softwaresoftver
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I kao rezultat toga, izradili smo softver
13:38
that alsotakođer letsomogućuje us manageupravljati a meetingsastanak,
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koji nam pomaže u vođenju sastanaka,
13:40
so when you walkhodati into a meetingsastanak roomsoba now,
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pa tako sada, kada uđete u sobu za
sastanke,
13:42
it listsarena all the meetingssastanci that are happeningdogađa,
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napravi listu svih sastanaka koji su
u tijeku,
13:44
you can very easilylako take notesbilješke, and they just get emailede-poštom automaticallyautomatsko
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možete vrlo lako voditi bilješke i onda
ih automatski poslati e-mailom
13:46
to all the people that were presentpredstaviti in the meetingsastanak.
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svim ljudima koji su bili prisutni na
sastanku.
13:49
And as we becomepostati more of a globalglobalno companydruštvo,
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I kako sve više postajemo globalna
kompanija,
13:52
we find these things really affectutjecati us --
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otkrivamo kako te stvari utječu na nas --
13:54
you know, can we work effectivelyučinkovito with people who aren'tnisu in the roomsoba?
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znate, možemo li učinkovito raditi sa
ljudima koji nisu u sobi?
13:57
And things like that. And simplejednostavan things like this can really make a bigvelika differencerazlika.
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I slične stvari. I jednostavne stvari
poput ovih mogu napraviti veliku razliku.
14:01
We alsotakođer have a lot of engineersinženjeri in those meetingssastanci,
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Jako puno inžinjera prisustvuje tim
sastancima,
14:06
and they don't always do theirnjihov laundrypraonica rublja as much as they should.
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i ne peru rublje često koliko bi trebali.
14:13
And so we foundpronađeno it was prettyprilično helpfulkoristan
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I otkrili smo kako pomaže ako
14:15
to have laundrypraonica rublja machinesstrojevi, for our youngermlađi employeeszaposlenici especiallyposebno, and ...
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imamo perilice rublja, naročito našim
mladim zaposlenicima, i ...
14:22
we alsotakođer allowdopustiti dogspsi and things like that,
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i dopuštamo pse i slične stvari,
14:25
and we'veimamo had, I think, a really funzabava cultureKultura at our companydruštvo,
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i mislim kako imamo stvarno zabavnu
organizacijsku kulturu,
14:28
whichkoji helpspomaže people work and enjoyuživati what they're doing.
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koja pomaže ljudima da rade i uživaju u
onome što rade.
14:31
This is actuallyzapravo our "cultkult pictureslika."
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Ovo je zapravo naša "kultna slika."
14:33
I just wanted to showpokazati quicklybrzo.
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Samo sam htio brzo pokazati.
14:38
We had this on our websiteweb stranica for a while,
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Ovo je bilo na našoj stranici neko vrijeme
14:40
but we foundpronađeno that after we put it on our websiteweb stranica,
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ali smo pronašli da kada smo to stavili na
našu stranicu,
14:43
we didn't get any jobposao applicationsaplikacije anymoreviše.
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nismo primili nijednu molbu za posao.
14:48
But anywayu svakom slučaju, everysvaki yeargodina we'veimamo takenpoduzete
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U svakom slučaju, svake godine vodimo
14:50
the wholečitav companydruštvo on a skiskijati tripputovanje.
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cijelu kompaniju na skijanje.
14:52
A lot of work happensdogađa se in companiestvrtke from people knowingpoznavanje eachsvaki other, and informallyneformalno.
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Puno posla se obavi u kompaniji ako se
ljudi poznaju, i neformalno.
14:56
And I think we'veimamo doneučinio a good jobposao encouragingohrabrujući that.
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I mislim kako smo obavili dobar posao
potičući to.
15:00
It makesmarke it a really funzabava placemjesto to work.
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To omogućuje da je mjesto zabavno za rad.
15:02
AlongUz with our logoslogotipi, too, whichkoji I think really embodyutjeloviti
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Zajedno sa našim logotipovima, koji
utjelovljuju
15:05
our cultureKultura when we changepromijeniti things.
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našu kulturu kada mijenjamo stvari.
15:08
In the earlyrano daysdana, we were actuallyzapravo advisedsavjetuje
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U začecima, dobili smo savjet
15:09
we should never changepromijeniti our logologo because
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kako nikada ne bismo smijeli mijenjati
logo jer
15:13
we should establishuspostaviti our brandmarka, you know,
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moramo uspostaviti naš brend, znate,
15:15
because, you know, you'dti bi never want to changepromijeniti your logologo.
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jer, znate, nikad ne biste željeli
mijenjati svoj logo.
15:17
You want it to be consistentdosljedan.
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Želite da bude konzistentan.
15:19
And we said, "Well, that doesn't soundzvuk so much funzabava.
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I rekli smo, "Pa, to i ne zvuči toliko
zabavno.
15:21
Why don't we try changingmijenjanje it everysvaki day?"
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Zašto ga ne bi mijenjali svaki dan?"
15:26
One of the things that really excitesuzbuđuje me about what we're doing now
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Jedna od stvari na kojoj radimo, a
koja me doista uzbuđuje
15:29
is we have this thing calledzvao AdSenseAdSense,
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je nešto što se zove AdSense,
15:31
and this is a little bitbit foreshadowingnagovještaj --
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i to je pomalo nagovještaj --
15:35
this is from before DeanDean droppedpao out.
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to je otprije nego je Dean otišao.
15:38
But the ideaideja is, like, on a newspapernovine, for exampleprimjer,
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Ideja je, poput novina, na primjer,
15:40
we showpokazati you relevantrelevantan adsoglasi.
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pokažemo vam relevantne oglase.
15:42
And this is hardteško to readčitati, but this sayskaže "BattleBitka for NewNovi HampshireHampshire:
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Ovo je teško pročitati, ali piše,
"Bitka za Novi Hampshire:
15:44
HowardHoward DeanDean for PresidentPredsjednik" -- articlesčlanci on HowardHoward DeanDean.
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Howard Dean za Predsjednika" --
članci o Howard-u Dean-u.
15:48
And these adsoglasi are generatedgeneriran automaticallyautomatsko --
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I ti oglasi su automatski generirani --
15:51
like in this casespis, on the WashingtonWashington PostPost --
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kao u ovom slučaju, na Washington Postu --
15:52
from the contentsadržaj on the sitemjesto.
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iz sadržaja na stranici.
15:54
And so we use our over 150,000 advertisersoglašivači
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I tako koristimo preko 150,000 naših
oglašivača
15:58
and millionsmilijuni of advertisementsOglasi, so we pickodabrati the one
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i milijune oglasa, i odaberemo jedan
16:00
that's mostnajviše relevantrelevantan to what you're actuallyzapravo looking at,
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koji je najrelevantniji onome što
gledate,
16:02
much as we do on searchtraži.
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slično kako radimo i sa pretragom.
16:04
So the ideaideja is we can make advertisingoglašavanje usefulkoristan,
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Ideja je kako oglašavanje može biti
korisno
16:07
not just annoyingdosadan, right?
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i ne samo dosadno, zar ne?
16:09
And the nicelijepo thing about this,
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I dobra stvar oko toga je
16:11
we have a self-serveSelf-služe programprogram,
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da imamo program samoposluge,
16:13
and manymnogi thousandstisuća of websitesweb stranice have signedpotpisan up,
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i tisuće stranica se prijavilo
16:16
and this let's them really make moneynovac. And I --
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i to im omogućava da stvarno zarade novac.
I ja --
16:18
you know, there's a numberbroj of people I metsastali --
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znate, upoznao sam popriličan broj
ljudi --
16:20
I metsastali this guy who runsradi a conservationkonzervacija sitemjesto at a partystranka,
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upoznao sam tipa koji vodi stranicu za
očuvanje na zabavi,
16:23
and he said, "You know, I wasn'tnije makingizrađivanje any moneynovac.
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i rekao je, "Znate, nisam ništa zarađivao.
16:25
I just put this thing on my sitemjesto and I'm makingizrađivanje 10,000 dollarsdolara a monthmjesec.
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Samo sam stavio tu stvar na moju stranicu
i zarađujem 10,000 dolara mjesečno.
16:29
And, you know, thank you.
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I, znate, hvala vam.
16:31
I don't have to do my other jobposao now."
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Sada ne moram raditi svoj drugi posao."
16:33
And I think this is really importantvažno for us, because it makesmarke the InternetInternet work better.
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I mislim kako je to nama važno, jer
pomaže da Internet bolje radi.
16:36
It makesmarke contentsadržaj get better, it makesmarke searchingu potrazi work better,
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Omogućava bolji sadržaj, omogućava
bolju pretragu,
16:39
when people can really make theirnjihov livelihoodza život
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kada ljudi mogu doista zaraditi za život
16:41
from producingproizvodnju great contentsadržaj.
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pružanjem boljeg sadržaja.
16:46
So this sessionsjednica is supposedtrebala to be about the futurebudućnost,
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Dakle, ovaj govor je trebao biti o
budućnosti,
16:49
so I'd thought I'd talk at leastnajmanje brieflykratko about it.
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pa ću, bar ukratko, pričati o tome.
16:52
And the ideaideja behindiza this is to do the perfectsavršen jobposao doing searchtraži,
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Ideja iza toga je, ako želite savršeno
raditi pretragu,
16:55
you really have to be smartpametan.
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morate biti stvarno pametni.
16:57
Because you can typetip, you know, any kindljubazan of thing into GoogleGoogle,
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Jer možete utipkati, znate, bilo što
u Google,
17:00
and you expectočekivati an answerodgovor back, right?
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i možete očekivati odgovor, zar ne?
17:03
But findingnalaz things is trickylukav, and so you really want intelligenceinteligencija.
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Ali pronaći stvari je zeznuto, i zato
želite inteligenciju.
17:07
And in factčinjenica, the ultimateultimativno searchtraži enginemotor would be smartpametan.
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I zapravo, najbolja tražilica bi bila
pametna.
17:10
It would be artificialUmjetna intelligenceinteligencija.
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Bila bi umjetna inteligencija.
17:12
And so that's something we work on,
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I, dakle, to je nešto na čemu radimo,
17:14
and we even have some people who are exciteduzbuđen enoughdovoljno
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i čak imamo nekoliko ljudi koji su
dovoljno uzbuđeni
17:16
and crazylud enoughdovoljno to work on it now,
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i dovoljno ludi da rade na tome sada,
17:18
and that's really theirnjihov goalcilj.
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i to je zapravo njihov cilj.
17:20
So we always hopenada that GoogleGoogle will be smartpametan,
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Dakle, uvijek se nadamo da Google bude
pametan.
17:22
but we're always surprisediznenađen when other people think that it is.
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i uvijek se iznenadimo kada drugi ljudi
misle da je Google pametan.
17:25
And so I just wanted to give a funnysmiješno exampleprimjer of this.
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I zato želim dati jedan
smiješan primjer toga.
17:28
This is a blogblog from IraqIrak,
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Ovo je blog u Iraku,
17:30
and it's not really what
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i to nije
17:32
I'm going to talk about, but I just wanted to showpokazati you an exampleprimjer.
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o čemu ću pričati, ali samo sam vam htio
dati primjer.
17:34
Maybe, SergeySergej, you can highlightistaknuti this.
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Sergey, možda ti možeš to istaknuti.
17:36
So we decidedodlučio --
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Dakle, odlučili smo --
17:42
actuallyzapravo, the highlight'svrhunac je right there. Oh, thank you.
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zapravo, tamo je istaknuto. Oh, hvala.
17:47
So, "relatedpovezan searchespretraživanja," right there. You can't see it that well,
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Dakle, "vezane pretrage," upravo tamo.
Ne možete vidjeti tako dobro,
17:52
but we decidedodlučio we should put in this featuresvojstvo
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ali odlučili smo kako ćemo ubaciti tu
karakteristiku
17:54
into our AdSenseAdSense adsoglasi, calledzvao "relatedpovezan searchespretraživanja."
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u naše AdSense oglase, zvanu
"vezane pretrage."
17:57
And so we'dmi bismo say, you know, "Did you mean 'search' traži for'za '" -- what is this,
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I tako bismo rekli, znate,
"Jeste li mislili 'traži'" -- što je to,
18:00
in this casespis, "SaddamSaddam HusseinHusein," because this blogblog is about IraqIrak --
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u ovom slučaju, "Saddam Hussein," jer je
taj blog bio o Iraku --
18:03
and you know, in additiondodatak to the adsoglasi,
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i, znate, kao dodatak oglasima,
18:05
and we thought this would be a great ideaideja.
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i mislili smo kako je to odlična ideja.
18:08
And so there is this blogblog
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A ovdje je ovaj blog
18:10
of a youngmladi personosoba who was kindljubazan of depresseddepresivno, and he said,
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o mladiću koji je bio u depresiji,
i rekao je,
18:15
"You know, I'm sleepingspavanje a lot."
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"Znate, puno spavam."
18:17
He was just kindljubazan of writingpisanje about his life.
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On je jednostavno pisao o svom životu.
18:19
And our algorithmsalgoritmi -- not a personosoba, of coursenaravno,
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A naši algoritmi -- ne osoba, naravno,
18:22
but our algorithmsalgoritmi, our computersračunala --
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nego naši algoritmi, naši kompjuteri --
18:24
readčitati his blogblog and decidedodlučio that
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su pročitali njegov blog i odlučili
18:26
the relatedpovezan searchtraži was, "I am boreddosadno."
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kako je vezana pretraga "dosadno mi je."
18:28
And he readčitati this, and he thought a personosoba had decidedodlučio
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I pročitao je to, i pomislio je kako je
osoba odlučila
18:31
that he was boringdosadan,
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kako je on dosadan,
18:33
and it was very unfortunatenesretnik,
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i to je bilo vrlo nesretno,
18:36
and he said, "You know, what are these, you know, bastardsgadovi at GoogleGoogle doing?
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i rekao je, "Znate, što ovi prokletnici
u Google-u rade?
18:40
Why don't they like my blogblog?"
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Zašto im se moj blog ne sviđa?"
18:42
And so then we readčitati his blogblog, whichkoji was gettinguzimajući -- you know,
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I tako smo pročitali njegov blog, koji
je postajao -- znate,
18:45
sortvrsta of going from badloše to worsegore,
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sve gori i gori,
18:48
and we said the relatedpovezan searchtraži was, "RetardsRetardirane."
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i rekli smo kako je vezana pretraga,
"Retardirani."
18:53
And then, you know, he got even more madlud,
365
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I zatim je, znate, postao još luđi,
18:55
and he wrotenapisao -- like, startedpočeo swearingpsovanje and so on.
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i napisao je -- počeo je psovati
i tako dalje.
18:57
And then we producedizrađen "You sucksisati."
367
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I onda smo izbacili "Ti ne vrijediš."
19:00
And finallykonačno, it endedzavršeno with "KissPoljubac my assdupe."
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3000
I konačno je završilo sa
"Poljubi mi guzicu."
19:05
And so basicallyu osnovi, he thought he was dealingbavljenje with something smartpametan,
369
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I tako je on mislio kako ima posla sa
nečim pametnim,
19:07
and of coursenaravno, you know,
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a naravno, znate,
19:09
we just sortvrsta of wrotenapisao this programprogram and we triedpokušala it out,
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mi smo napisali taj program i testirali
smo ga,
19:11
and it didn't quitedosta work,
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i nije baš funkcionirao,
19:14
and we don't have this featuresvojstvo anymoreviše.
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i sada nemamo više tu karakteristiku.
19:18
So with that, maybe I can switchprekidač back to the worldsvijet.
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I sa tim, možda se mogu prebaciti
na svijet.
19:21
I wanted to endkraj just by sayingizreka that
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Želio bih završiti napominjući kako
19:23
there's a couplepar things that really make me exciteduzbuđen
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postoji par stvari zbog kojih sam uzbuđen
19:25
to be involvedumiješan with GoogleGoogle,
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3000
da su vezane uz Google,
19:28
and one of those is that we're ableu stanju to make moneynovac
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a jedna od njih je da zarađujemo
19:32
largelyu velikoj mjeri throughkroz advertisingoglašavanje, and one of the benefitsprednosti that I didn't expectočekivati from that
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većinom kroz oglašavanje, i jedna od
prednosti koju nisam očekivao od toga
19:35
was that we're ableu stanju to serveposlužiti everyonesvatko in the worldsvijet
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je da možemo opsluživati svakoga na
svijetu
19:38
withoutbez worryingzabrinjavajući about, you know, placesmjesta that don't have as much moneynovac.
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bez vođenja brige o, znate, mjestima
koja nemaju toliko novaca.
19:43
So we don't have to worrybrinuti about our productsproizvodi beingbiće soldprodan,
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Dakle, mi ne moramo brinuti hoće li naši
proizvodi biti prodani,
19:46
for exampleprimjer, for lessmanje moneynovac in placesmjesta that are poorsiromašan,
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na primjer, za manje novaca u mjestima
koja su siromašna,
19:49
and then they get re-importedponovno uvesti into the U.S. --
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i onda ih ponovno uvezemo u SAD --
19:51
for exampleprimjer, with the drugdroga industryindustrija.
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2000
na primjer, sa farmaceutskom industrijom.
19:53
And I think we're really luckysretan to have that kindljubazan of businessPoslovni modelmodel
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I mislim kako smo sretni što imamo
takav poslovni model
19:56
because everyonesvatko in the worldsvijet has accesspristup to our searchtraži,
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jer svatko na svijetu ima dostup našoj
tražilici,
19:59
and I think that's a tremendousogroman, tremendousogroman benefitkorist.
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i mislim kako je to ogromna, ogromna,
prednost.
20:02
The other thing I wanted to mentionspomenuti just brieflykratko
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Druga stvar koju sam želio kratko
spomenuti
20:05
is that we have a tremendousogroman abilitysposobnost and responsibilityodgovornost
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je kako imamo ogromnu sposobnost i
odgovornost
20:11
to providepružiti people the right informationinformacija,
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3000
pružanja pravih informacija ljudima,
20:14
and we viewpogled ourselvessebe like a newspapernovine or a magazinečasopis --
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2000
i vidimo se kao novine ili časopis --
20:16
that we should providepružiti very objectivecilj informationinformacija.
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da moramo pružiti objektivnu informaciju.
20:19
And so in our searchtraži resultsrezultati, we never acceptprihvatiti paymentplaćanje for our searchtraži resultsrezultati.
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3000
I tako u našim rezultatima pretrage, nikad
ne prihvatimo novac za naše rezultate.
20:22
We acceptprihvatiti paymentplaćanje for advertisingoglašavanje,
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3000
Prihvaćamo novac za oglašavanje,
20:25
and we markocjena it as suchtakav.
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i tako i to napomenemo.
20:27
And that's unlikeza razliku od manymnogi of our competitorsnatjecatelji.
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2000
I to je nešto drukčije od naše
konkurencije.
20:29
And I think decisionsodluke we're ableu stanju to make like that
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3000
I mislim kako takve odluke koje donosimo
20:32
have a tremendousogroman impactudar on the worldsvijet,
399
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imaju ogroman učinak na svijet
20:34
and it makesmarke me really proudponos to be involvedumiješan with GoogleGoogle.
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2000
i doista sam ponosan što sam povezan sa
Google-om.
20:36
So thank you.
401
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2000
Stoga, hvala vam.
Translated by Tilen Pigac - EFZG
Reviewed by Ivan Stamenkovic

▲Back to top

ABOUT THE SPEAKERS
Sergey Brin - Computer scientist, entrepreneur and philanthropist
Sergey Brin is half of the team that founded Google.

Why you should listen

Sergey Brin and Larry Page met in grad school at Stanford in the mid-'90s, and in 1996 started working on a search technology based around a new idea: that relevant results come from context. Their technology analyzed the number of times a given website was linked to by other sites — assuming that the more links, the more relevant the site — and ranked sites accordingly. Despite being a late entrant to the search game, it now rules the web.

Brin and Page's innovation-friendly office culture has spun out lucrative new products including AdSense/AdWords, Google News, Google Maps, Google Earth, and Gmail, as well as the Android mobile operating system. Now, led by Brin, Google is pursuing problems beyond the page, like the driverless car and the digital eyewear known as Google Glass .

More profile about the speaker
Sergey Brin | Speaker | TED.com
Larry Page - CEO of Google
Larry Page is the CEO and cofounder of Google, making him one of the ruling minds of the web.

Why you should listen

Larry Page and Sergey Brin met in grad school at Stanford in the mid-'90s, and in 1996 started working on a search technology based on a new idea: that relevant results come from context. Their technology analyzed the number of times a given website was linked to by other sites — assuming that the more links, the more relevant the site — and ranked sites accordingly. In 1998, they opened Google in a garage-office in Menlo Park. In 1999 their software left beta and started its steady rise to web domination.

Beyond the company's ubiquitous search, including AdSense/AdWords, Google Maps, Google Earth and the mighty Gmail. In 2011, Page stepped back into his original role of chief executive officer. He now leads Google with high aims and big thinking, and finds time to devote to his projects like Google X, the idea lab for the out-there experiments that keep Google pushing the limits.

More profile about the speaker
Larry Page | Speaker | TED.com
THE ORIGINAL VIDEO ON TED.COM