ABOUT THE SPEAKER
Isaac Mizrahi - Fashion designer
Fashion designer Isaac Mizrahi mixes high fashion and the mass market, with a line of haute couture and a line for Target. Plus a talk show, a cabaret act, a movie, a new book ...

Why you should listen

Design-wise, Isaac Mizrahi is best known for bridging the gap between high and low -- creating gorgeous couture confections for the likes of Eartha Kitt and others, as well as a hugely popular, groundbreakingly affordable line for Target.

His design mission comes wrapped in endless charisma. He's a talk-show host, he's performed his own one-man show Off-Broadway, he was the subject of the hilarious documentary Unzipped, and he does regular cabaret nights at Joe's Pub in New York City. His new book is called How to Have Style .

More profile about the speaker
Isaac Mizrahi | Speaker | TED.com
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Isaac Mizrahi: How the button changed fashion

Isaac Mizrahi: Kako je gumb promijenio modu

Filmed:
296,118 views

Kako je jednostavan gumb promijenio svijet, prema modnom dizajneru Isaacu Mizrahiju.
- Fashion designer
Fashion designer Isaac Mizrahi mixes high fashion and the mass market, with a line of haute couture and a line for Target. Plus a talk show, a cabaret act, a movie, a new book ... Full bio

Double-click the English transcript below to play the video.

00:12
There are no badloše buttonstipke,
there are only badloše people.
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Ne postoje loši gumbi, samo loši ljudi.
00:14
How does that soundzvuk? OK?
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Što kažete na to? OK?
00:15
[SmallMali thing.]
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[Mala stvar.]
00:16
[BigVeliki ideaideja.]
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[Velika zamisao.]
00:19
[IsaacIsaac MizrahiMizrahi on
the ButtonGumb]
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[Isaac Mizrahi o gumbu]
00:23
No one knowszna who inventedizumio the buttondugme.
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Ne zna se tko je izumio gumb.
00:25
It mightmoć have shownprikazan up
as earlyrano as 2,000 BCEGODINA PRIJE KRISTA.
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Možda se pojavio
i 2000 godina prije nove ere.
00:28
It was decorativeukrasne when it first startedpočeo,
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U početku je služio u dekorativne svrhe,
00:31
just something prettyprilično
sewnušivenim ontona your clothesodjeća.
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samo kao nešto lijepo prišiveno na odjeću.
00:33
Then about 3,000 yearsgodina laterkasnije,
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Zatim, oko 3000 godina kasnije,
00:35
someonenetko finallykonačno inventedizumio the buttonholerupica,
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netko se napokon sjetio rupice za gumb
00:38
and buttonstipke were suddenlyiznenada usefulkoristan.
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i gumbi su odjednom postali korisni.
00:40
The buttondugme and the buttonholerupica
is suchtakav a great inventionizum.
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Gumb i rupica za gumb sjajni su izumi.
00:44
Not only does it slipskliznuti
throughkroz the buttonholerupica,
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Ne samo da gumb proklizi kroz rupicu,
00:46
but then it kindljubazan of fallsSlapovi into placemjesto,
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već i nekako sjedne na svoje mjesto,
dajući osjećaj potpune sigurnosti,
kao da se nikad neće otkopčati.
00:48
and so you're completelypotpuno secureosigurati,
like it's never going to openotvoren.
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00:51
The designdizajn of a buttondugme hasn'tnema changedpromijenjen much
sinceod the MiddleSrednji AgesVijeka.
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Dizajn gumba nije se mnogo promijenio
još od srednjeg vijeka.
00:55
It's one of the mostnajviše enduringtrajna
designsdizajna in historypovijest.
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Riječ je o jednom od
najpostojanijih izuma u povijesti.
00:58
For me, the bestnajbolje buttonstipke
are usuallyobično roundkrug.
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Za mene su najbolji okrugli gumbi.
01:01
There's eitherili a domekupola buttondugme
with a little shankkoljenica,
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Postoje ispupčeni gumbi s alkicom
01:04
or there's just this sortvrsta of roundkrug thing
with eitherili a rimobruč or not a rimobruč,
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ili obični, okrugli gumbi,
s rubom ili bez,
01:08
eitherili two holesrupe or fourčetiri holesrupe.
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s dvije ili četiri rupe.
01:10
AlmostGotovo more importantvažno than the buttondugme
is the buttonholerupica.
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Rupica za gumb gotovo da je
važnija od samog gumba.
01:13
And the way you figurelik that out is:
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Izračunava se na sljedeći način:
01:15
the diameterpromjer of the buttondugme
plusplus the widthširina of the buttondugme,
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promjer gumba plus njegova debljina,
i ostavite još malo prostora.
01:18
plusplus a little bitbit of easeolakšati.
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01:19
Before buttonstipke, clothesodjeća were biggerveći --
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Prije gumbiju odjeća je bila šira,
01:22
they were more kindljubazan of amorphousamorfan,
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bezoblična,
01:24
and people, like, wriggledmigoljila se into them
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i ljudi bi se samo uvili u nju,
01:26
or just kindljubazan of wrappedumotan
themselvesse in things.
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ili bi se jednostavno nekako
omotali njome.
01:28
But then fashionmoda movedpomaknuto closerbliže to the bodytijelo
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Međutim, moda je odjeću približila tijelu
01:32
as we discoveredotkriven usesnamjene for the buttondugme.
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kada smo otkrili blagodati gumba.
01:34
At one time, it was the one way
to make clothesodjeća fitodgovara againstprotiv the bodytijelo.
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U jednom trenutku, to je bio jedini način
da se odjeća priljubi tijelu.
01:41
I think the reasonrazlog buttonstipke have enduredpodnio
for so long, historicallypovijesno,
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Mislim da su gumbi izdržali toliko dugo
01:44
is because they actuallyzapravo work
to keep our clothesodjeća shutzatvoriti.
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baš zato što, zapravo,
uspijevaju odjeću držati zakopčanom.
01:47
ZippersPatentni zatvarači breakpauza;
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Patentni zatvarači pucaju,
01:48
VelcroVelcro makesmarke a lot of noisebuka,
and it wearsnosi out after a while.
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čičak je bučan i s vremenom se iznosi.
01:51
If a buttondugme fallsSlapovi off,
you just literallydoslovce sewsašiti that thing on.
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Ako gumb otpadne,
doslovce ga samo prišijete.
01:54
A buttondugme is kindljubazan of there
for the long runtrčanje.
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Gumb je nekako dugovječniji.
01:57
It's not just the mostnajviše
elementalelementarne designdizajn ever,
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Nije riječ samo o
najosnovnijem obliku u povijesti,
02:00
it's alsotakođer suchtakav a crazylud fashionmoda statementizjava.
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već i o otkačenom modnom detalju.
02:04
When I was a kiddijete, my mommama knitplesti me
this beautifullijep sweaterdžemper.
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Kad sam bio dijete,
majka mi je isplela predivan džemper.
02:08
I didn't like it.
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Nije mi se sviđao.
02:09
And then I foundpronađeno these buttonstipke,
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Zatim sam pronašao neke gumbe
02:10
and the minuteminuta the buttonstipke were
on the sweaterdžemper, I lovedvoljen it.
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i čim sam ih prišio
na džemper, svidio mi se.
02:13
If you don't have good tasteukus
and you can't pickodabrati out a buttondugme,
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Ako nemate dobar ukus
i ne možete odabrati pravi gumb,
prepustite odabir nekome drugome, u redu?
02:16
then let someonenetko elsedrugo do it, you know?
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02:18
I mean that.
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Stvarno to mislim.
Translated by Snjezana Markus
Reviewed by Sanda Liker

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ABOUT THE SPEAKER
Isaac Mizrahi - Fashion designer
Fashion designer Isaac Mizrahi mixes high fashion and the mass market, with a line of haute couture and a line for Target. Plus a talk show, a cabaret act, a movie, a new book ...

Why you should listen

Design-wise, Isaac Mizrahi is best known for bridging the gap between high and low -- creating gorgeous couture confections for the likes of Eartha Kitt and others, as well as a hugely popular, groundbreakingly affordable line for Target.

His design mission comes wrapped in endless charisma. He's a talk-show host, he's performed his own one-man show Off-Broadway, he was the subject of the hilarious documentary Unzipped, and he does regular cabaret nights at Joe's Pub in New York City. His new book is called How to Have Style .

More profile about the speaker
Isaac Mizrahi | Speaker | TED.com