Small Thing Big Idea
Isaac Mizrahi: How the button changed fashion
إسحاق ميتزراى: كيف غيرت الأزرار الموضة
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كيف غيرت الأزرار البسيطة العالم، من وجهة نظر مصمم الأزياء إسحاق ميتزراي.
Isaac Mizrahi - Fashion designer
Fashion designer Isaac Mizrahi mixes high fashion and the mass market, with a line of haute couture and a line for Target. Plus a talk show, a cabaret act, a movie, a new book ... Full bio
Fashion designer Isaac Mizrahi mixes high fashion and the mass market, with a line of haute couture and a line for Target. Plus a talk show, a cabaret act, a movie, a new book ... Full bio
Double-click the English transcript below to play the video.
00:12
There are no bad buttons,
there are only bad people.
there are only bad people.
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لا يوجد أزرار سيئة
لكن يوجد أناس أشرار.
لكن يوجد أناس أشرار.
00:14
How does that sound? OK?
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كيف يبدو هذا؟ أوكي؟
00:15
[Small thing.]
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[شيء بسيط.]
00:16
[Big idea.]
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[فكرة عظيمة.]
00:19
[Isaac Mizrahi on
the Button]
the Button]
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[إسحاق ميتزاري يتحدث عن الزر]
00:23
No one knows who invented the button.
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لا أحد يعلم من اخترع الزر.
00:25
It might have shown up
as early as 2,000 BCE.
as early as 2,000 BCE.
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ربما ظهر هذا كأنه في 2000 قبل الميلاد.
00:28
It was decorative when it first started,
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لقد كان مزخرفًا عندما ظهر،
00:31
just something pretty
sewn onto your clothes.
sewn onto your clothes.
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مجرد شيء جميل مخيط في ملابسك.
00:33
Then about 3,000 years later,
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بعد 3000 عام،
00:35
someone finally invented the buttonhole,
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اخترع أحد أخيرا فتحة للزر،
00:38
and buttons were suddenly useful.
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وأصبحت الأزرار أخيرا مفيدة.
00:40
The button and the buttonhole
is such a great invention.
is such a great invention.
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الزر وفتحة الزر حقا اختراعان عظيمان.
00:44
Not only does it slip
through the buttonhole,
through the buttonhole,
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إنه لا ينزلق فقط في فتحته،
00:46
but then it kind of falls into place,
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بل يبدو أيضا أنه فى مكان،
00:48
and so you're completely secure,
like it's never going to open.
like it's never going to open.
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يجعلك آمن بشكل تام،
لأنه لن ينفتح أبدا.
لأنه لن ينفتح أبدا.
00:51
The design of a button hasn't changed much
since the Middle Ages.
since the Middle Ages.
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لم يتغير تصميم الزر كثيرا
منذ العصور الوسطى.
منذ العصور الوسطى.
00:55
It's one of the most enduring
designs in history.
designs in history.
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إنه أحد التصميمات الخالدة على مر التاريخ.
00:58
For me, the best buttons
are usually round.
are usually round.
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بالنسبة لي، الزر الأفضل هو الزر الدائري.
01:01
There's either a dome button
with a little shank,
with a little shank,
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الزر إما يكون مقببًا بساق صغيرة،
01:04
or there's just this sort of round thing
with either a rim or not a rim,
with either a rim or not a rim,
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أو فقط دائري بإطار أو بدون،
01:08
either two holes or four holes.
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بفتحتان أو أربعة.
01:10
Almost more important than the button
is the buttonhole.
is the buttonhole.
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الأهم من الزر هو فتحته.
01:13
And the way you figure that out is:
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والطريقة لاكتشاف ذلك هي:
01:15
the diameter of the button
plus the width of the button,
plus the width of the button,
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قطر الزر بالإضافة لعرضه،
01:18
plus a little bit of ease.
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والقليل من السهولة.
01:19
Before buttons, clothes were bigger --
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قبل الأزرار، كانت الملابس أكبر
01:22
they were more kind of amorphous,
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كانت عديمة الشكل والتنظيم،
01:24
and people, like, wriggled into them
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والناس بدوا وكأنهم يتلوون داخلها.
01:26
or just kind of wrapped
themselves in things.
themselves in things.
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أو لفوا أنفسهم داخل تلك الأشياء.
01:28
But then fashion moved closer to the body
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لكن الموضة اقتربت أقرب للجسد
01:32
as we discovered uses for the button.
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عندما اكتشفنا استخدامات الزر.
01:34
At one time, it was the one way
to make clothes fit against the body.
to make clothes fit against the body.
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لقد كانت الطريقة الوحيدة لجعل الملابس
تليق على الجسد.
تليق على الجسد.
01:41
I think the reason buttons have endured
for so long, historically,
for so long, historically,
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أعتقد أن سبب استمرار الأزرار كل هذا الوقت،
01:44
is because they actually work
to keep our clothes shut.
to keep our clothes shut.
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أنها تعمل حقا لجعل ملابسنا مغلقة.
01:47
Zippers break;
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السست تكسر،
01:48
Velcro makes a lot of noise,
and it wears out after a while.
and it wears out after a while.
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شريط الفيلكرو يسبب الإزعاج
وينخلع بعد فترة.
وينخلع بعد فترة.
01:51
If a button falls off,
you just literally sew that thing on.
you just literally sew that thing on.
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لو انفك الزر، يمكن خياطته بسهولة.
01:54
A button is kind of there
for the long run.
for the long run.
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الزر هو الشيء الذى يدوم طويلا.
01:57
It's not just the most
elemental design ever,
elemental design ever,
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لم يكن فقط التصميم الأروع،
02:00
it's also such a crazy fashion statement.
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بل كان الموضة السائدة أيضا.
02:04
When I was a kid, my mom knit me
this beautiful sweater.
this beautiful sweater.
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عندما كنت طفلا حاكت لي أمي هذه
السترة الرائعة.
السترة الرائعة.
02:08
I didn't like it.
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لم أحبها حينذاك.
02:09
And then I found these buttons,
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ثم رأيت هذه الأزرار،
02:10
and the minute the buttons were
on the sweater, I loved it.
on the sweater, I loved it.
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وفي اللحظة التي كانت فيها الأزرار
على السترة، أحببتها
على السترة، أحببتها
02:13
If you don't have good taste
and you can't pick out a button,
and you can't pick out a button,
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لولا تمتلك ذوق رفيع ولا يمكنك انتقاء زر،
اجعل أحدًا آخر يفعل لك هذا،
هل تعلم؟
هل تعلم؟
02:16
then let someone else do it, you know?
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أنا حقا أعني ذلك.
02:18
I mean that.
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Translated by Omar Essam
ABOUT THE SPEAKER
Isaac Mizrahi - Fashion designerFashion designer Isaac Mizrahi mixes high fashion and the mass market, with a line of haute couture and a line for Target. Plus a talk show, a cabaret act, a movie, a new book ...
Why you should listen
Design-wise, Isaac Mizrahi is best known for bridging the gap between high and low -- creating gorgeous couture confections for the likes of Eartha Kitt and others, as well as a hugely popular, groundbreakingly affordable line for Target.
His design mission comes wrapped in endless charisma. He's a talk-show host, he's performed his own one-man show Off-Broadway, he was the subject of the hilarious documentary Unzipped, and he does regular cabaret nights at Joe's Pub in New York City. His new book is called How to Have Style .
Isaac Mizrahi | Speaker | TED.com