ABOUT THE SPEAKER
Isaac Mizrahi - Fashion designer
Fashion designer Isaac Mizrahi mixes high fashion and the mass market, with a line of haute couture and a line for Target. Plus a talk show, a cabaret act, a movie, a new book ...

Why you should listen

Design-wise, Isaac Mizrahi is best known for bridging the gap between high and low -- creating gorgeous couture confections for the likes of Eartha Kitt and others, as well as a hugely popular, groundbreakingly affordable line for Target.

His design mission comes wrapped in endless charisma. He's a talk-show host, he's performed his own one-man show Off-Broadway, he was the subject of the hilarious documentary Unzipped, and he does regular cabaret nights at Joe's Pub in New York City. His new book is called How to Have Style .

More profile about the speaker
Isaac Mizrahi | Speaker | TED.com
Small Thing Big Idea

Isaac Mizrahi: How the button changed fashion

Isaac Mizrahi: Kaip saga pakeitė madą

Filmed:
515,564 views

Kaip paprasta saga pakeitė pasaulį, pasak mados dizainerio Isaac Mizrahi.
- Fashion designer
Fashion designer Isaac Mizrahi mixes high fashion and the mass market, with a line of haute couture and a line for Target. Plus a talk show, a cabaret act, a movie, a new book ... Full bio

Double-click the English transcript below to play the video.

00:12
There are no badblogai buttonsmygtukai,
there are only badblogai people.
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Nėra blogų sagų, yra tik blogi žmonės.
00:14
How does that soundgarsas? OK?
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Ką manote?
00:15
[SmallMažas thing.]
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[Mažas daiktas.]
00:16
[BigDidelis ideaidėja.]
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[Didelė idėja.]
00:19
[IsaacIzaokas MizrahiMizrahi on
the ButtonMygtuką]
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[Isaac Mizrahi apie sagą]
00:23
No one knowsžino who inventedišrastas the buttonmygtukas.
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Niekas nežino, kas išrado sagą.
00:25
It mightgali have shownparodyta up
as earlyanksti as 2,000 BCEBCE.
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Ji galėjo būti naudojama jau
2000 metais prieš mūsų erą.
00:28
It was decorativeDekoratyviniai when it first startedprasidėjo,
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Pradžioje jos paskirtis buvo
dekoratyvumas,
00:31
just something prettygana
sewnsiuvami ontoį your clothesdrabužiai.
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kai kas gražaus,
prisiūto prie drabužių.
00:33
Then about 3,000 yearsmetai latervėliau,
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Apie 3000 metų vėliau
00:35
someonekas nors finallypagaliau inventedišrastas the buttonholekilpa,
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kažkas pagaliau išrado kilpą,
00:38
and buttonsmygtukai were suddenlystaiga usefulnaudinga.
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ir sagos staiga tapo naudingos.
00:40
The buttonmygtukas and the buttonholekilpa
is suchtoks a great inventionišradimas.
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Saga ir kilpa yra nuostabus išradimas.
00:44
Not only does it slippaslysti
throughper the buttonholekilpa,
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Saga ne tik pralenda pro kilpą,
00:46
but then it kindmalonus of fallskrenta into placevieta,
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bet ir susikabina su ja,
00:48
and so you're completelyvisiškai secureužtikrinti,
like it's never going to openatviras.
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taigi esate visiškai tikri,
kad drabužis neprasiskirs.
00:51
The designdizainas of a buttonmygtukas hasn'tnėra changedpasikeitė much
sincenuo the MiddleViduryje AgesAmžiaus grupių.
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Sagos dizainas daug nepasikeitė
nuo Viduramžių.
00:55
It's one of the mostlabiausiai enduringtvirta
designsdizainai in historyistorija.
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Tai vienas ilgiausiai
išsilaikiusių dizainų istorijoje.
00:58
For me, the bestgeriausia buttonsmygtukai
are usuallypaprastai roundapvalus.
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Man labiausiai patinka apvalios sagos.
01:01
There's eitherarba a domekupolas buttonmygtukas
with a little shankblauzdos,
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Būna arba kupolo formos saga
su maža kojele,
01:04
or there's just this sortrūšiuoti of roundapvalus thing
with eitherarba a rimratlankio or not a rimratlankio,
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arba būna apvalus daiktas
su apvadu ar be apvado,
01:08
eitherarba two holesskylės or fourketuri holesskylės.
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arba su 2 skylutėmis,
arba 4 skylutėmis.
01:10
AlmostBeveik more importantsvarbu than the buttonmygtukas
is the buttonholekilpa.
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Beveik svarbiau nei saga yra kilpa.
01:13
And the way you figurefigūra that out is:
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Kilpos dydį nustatome taip:
01:15
the diameterskersmuo of the buttonmygtukas
plusplius the widthplotis of the buttonmygtukas,
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sagos skersmuo plius sagos plotis,
01:18
plusplius a little bitšiek tiek of easelengvumas.
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plius šiek tiek laisvumo.
01:19
Before buttonsmygtukai, clothesdrabužiai were biggerdidesnis --
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Prieš atsirandant sagoms,
drabužiai buvo didesni –
01:22
they were more kindmalonus of amorphousamorfinis,
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jie buvo tokie lyg ir beformiai,
01:24
and people, like, wriggledwriggled into them
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ir žmonės įsisprausdavo į juos
01:26
or just kindmalonus of wrappedsuvynioti
themselvespatys in things.
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arba tiesiog apsivyniodavo jais.
01:28
But then fashionmada movedpersikėlė closerarčiau to the bodykūnas
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Bet tada mada tapo artimesnė kūnui,
01:32
as we discoveredatrado usesnaudoja for the buttonmygtukas.
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kai atradome panaudojimą sagai.
01:34
At one time, it was the one way
to make clothesdrabužiai fittinka againstprieš the bodykūnas.
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Vienu metu, tai buvo vienintelis būdas
dėvėti prigludusius rūbus.
01:41
I think the reasonpriežastis buttonsmygtukai have enduredišgyveno
for so long, historicallyistoriškai,
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Aš manau, sagos išliko
taip ilgai istoriškai todėl,
01:44
is because they actuallyiš tikrųjų work
to keep our clothesdrabužiai shutUždaryti.
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kad jos iš tikrųjų padeda
drabužiams neprasiskirti.
01:47
ZippersUžtrauktukų breakpertrauka;
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Užtrauktukai lūžta;
01:48
VelcroVelcro makesdaro a lot of noisetriukšmas,
and it wearsnešioja out after a while.
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Lipdukas veikia triukšmingai
ir po kiek laiko nebelimpa.
01:51
If a buttonmygtukas fallskrenta off,
you just literallypažodžiui sewsiūti that thing on.
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Jei saga nukrenta,
jūs tiesiog ją prisiuvate.
01:54
A buttonmygtukas is kindmalonus of there
for the long runpaleisti.
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Saga skirta ilgalaikiam naudojimui.
01:57
It's not just the mostlabiausiai
elementalElementinė designdizainas ever,
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Tai ne tik pagrindinis
visų laikų dizainas,
02:00
it's alsotaip pat suchtoks a crazypamišęs fashionmada statementpareiškimas.
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tai taip pat tokia beprotiška
mados išraiška.
02:04
When I was a kidvaikas, my mommama knitmegzti me
this beautifulgrazus sweatermegztinis.
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Kai aš buvau vaikas, mano mama
numezgė man gražų megztinį.
02:08
I didn't like it.
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Man jis nepatiko.
02:09
And then I foundrasta these buttonsmygtukai,
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Ir tada aš radau sagas,
02:10
and the minuteminutė the buttonsmygtukai were
on the sweatermegztinis, I lovedmyliu it.
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ir kai jos atsidūrė ant megztinio,
man jis patiko.
02:13
If you don't have good tasteskonis
and you can't pickpasiimti out a buttonmygtukas,
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Jei neturite gero skonio
ir negalite išsirinkti sagos,
tada leiskite kam nors kitam
tai padaryti, gerai?
02:16
then let someonekas nors elseKitas do it, you know?
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02:18
I mean that.
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Aš rimtai.
Translated by Sima Sun
Reviewed by Andrius Družinis-Vitkus

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ABOUT THE SPEAKER
Isaac Mizrahi - Fashion designer
Fashion designer Isaac Mizrahi mixes high fashion and the mass market, with a line of haute couture and a line for Target. Plus a talk show, a cabaret act, a movie, a new book ...

Why you should listen

Design-wise, Isaac Mizrahi is best known for bridging the gap between high and low -- creating gorgeous couture confections for the likes of Eartha Kitt and others, as well as a hugely popular, groundbreakingly affordable line for Target.

His design mission comes wrapped in endless charisma. He's a talk-show host, he's performed his own one-man show Off-Broadway, he was the subject of the hilarious documentary Unzipped, and he does regular cabaret nights at Joe's Pub in New York City. His new book is called How to Have Style .

More profile about the speaker
Isaac Mizrahi | Speaker | TED.com