Small Thing Big Idea
Isaac Mizrahi: How the button changed fashion
Aizeks Mizrahi: Kā pogas mainīja modi
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Kā vienkārša poga izmainīja pasauli – stāsta modes dizaineris Aizeks Mizrahi.
Isaac Mizrahi - Fashion designer
Fashion designer Isaac Mizrahi mixes high fashion and the mass market, with a line of haute couture and a line for Target. Plus a talk show, a cabaret act, a movie, a new book ... Full bio
Fashion designer Isaac Mizrahi mixes high fashion and the mass market, with a line of haute couture and a line for Target. Plus a talk show, a cabaret act, a movie, a new book ... Full bio
Double-click the English transcript below to play the video.
00:12
There are no bad buttons,
there are only bad people.
there are only bad people.
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Nav sliktu pogu, ir tikai slikti cilvēki.
00:14
How does that sound? OK?
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Ko teiksiet?
00:15
[Small thing.]
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[Maza lieta.]
00:16
[Big idea.]
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[Liela ideja.]
00:19
[Isaac Mizrahi on
the Button]
the Button]
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[Aizeks Mizrahi par pogām]
00:23
No one knows who invented the button.
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Neviens nezina, kurš izgudroja pogas.
00:25
It might have shown up
as early as 2,000 BCE.
as early as 2,000 BCE.
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Iespējams tās parādījās
jau 2. gadu tūkstotī p.m.ē.
jau 2. gadu tūkstotī p.m.ē.
00:28
It was decorative when it first started,
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Sākumā tās izmantoja kā dekorus,
00:31
just something pretty
sewn onto your clothes.
sewn onto your clothes.
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kā kaut ko skaistu, ko piešūt drēbēm.
00:33
Then about 3,000 years later,
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Aptuveni pēc 3000 gadiem
00:35
someone finally invented the buttonhole,
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kāds beidzot izgudroja pogcaurumu,
00:38
and buttons were suddenly useful.
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un pogas pēkšņi kļuva noderīgas.
00:40
The button and the buttonhole
is such a great invention.
is such a great invention.
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Poga un pogcaurums ir
brīnišķīgi izgudrojumi.
brīnišķīgi izgudrojumi.
00:44
Not only does it slip
through the buttonhole,
through the buttonhole,
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Poga ne tikai izslīd caur pogcaurumu,
00:46
but then it kind of falls into place,
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bet tā arī ieņem savu vietu.
00:48
and so you're completely secure,
like it's never going to open.
like it's never going to open.
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Un tu vari būt pilnīgi drošs,
ka tā nekad neattaisīsies.
ka tā nekad neattaisīsies.
00:51
The design of a button hasn't changed much
since the Middle Ages.
since the Middle Ages.
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Kopš viduslaikiem
pogas dizains nav īpaši mainījies.
pogas dizains nav īpaši mainījies.
00:55
It's one of the most enduring
designs in history.
designs in history.
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Tas ir viens no nemainīgākajiem
dizainiem vēsturē.
dizainiem vēsturē.
00:58
For me, the best buttons
are usually round.
are usually round.
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Man vislabāk patīk apaļās pogas.
01:01
There's either a dome button
with a little shank,
with a little shank,
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Tās ir vai nu kupolveida
pogas ar nelielu kājiņu,
pogas ar nelielu kājiņu,
01:04
or there's just this sort of round thing
with either a rim or not a rim,
with either a rim or not a rim,
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vai arī tās ir vienkārši apaļas,
ar tādu kā stīpu vai bez tās,
ar tādu kā stīpu vai bez tās,
01:08
either two holes or four holes.
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ar diviem vai četriem caurumiem.
01:10
Almost more important than the button
is the buttonhole.
is the buttonhole.
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Iespējams, ka par pogu
svarīgāks ir pogcaurums.
svarīgāks ir pogcaurums.
01:13
And the way you figure that out is:
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To aprēķina šādi:
01:15
the diameter of the button
plus the width of the button,
plus the width of the button,
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pogas diametrs plus pogas platums,
01:18
plus a little bit of ease.
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plus vēl mazliet.
01:19
Before buttons, clothes were bigger --
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Pirms pogu izmantošanas
drēbes bija lielākas,
drēbes bija lielākas,
01:22
they were more kind of amorphous,
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tās bija bezformīgas,
01:24
and people, like, wriggled into them
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un cilvēki tajās it kā ielocījās
01:26
or just kind of wrapped
themselves in things.
themselves in things.
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vai arī vienkārši ietinās.
01:28
But then fashion moved closer to the body
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Bet tad mode pietuvinājās ķermenim,
01:32
as we discovered uses for the button.
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atklājot, kā var izmantot pogas.
01:34
At one time, it was the one way
to make clothes fit against the body.
to make clothes fit against the body.
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Kādreiz tas bija veids, kā padarīt
apģērbu pieguļošu ķermenim.
apģērbu pieguļošu ķermenim.
01:41
I think the reason buttons have endured
for so long, historically,
for so long, historically,
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Manuprāt, iemesls, kāpēc pogas
tik ilgi palikušas nemainīgas,
tik ilgi palikušas nemainīgas,
01:44
is because they actually work
to keep our clothes shut.
to keep our clothes shut.
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ir tas, ka tās patiešām
satur apģērbu kopā.
satur apģērbu kopā.
01:47
Zippers break;
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Rāvējslēdzēji saplīst.
01:48
Velcro makes a lot of noise,
and it wears out after a while.
and it wears out after a while.
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Līplentes rada troksni un pēc laika
vairs nav izmantojamas.
vairs nav izmantojamas.
01:51
If a button falls off,
you just literally sew that thing on.
you just literally sew that thing on.
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Ja notrūkst poga,
to vienkārši piešuj atpakaļ.
to vienkārši piešuj atpakaļ.
01:54
A button is kind of there
for the long run.
for the long run.
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Pogas darbosies ilgtermiņā.
01:57
It's not just the most
elemental design ever,
elemental design ever,
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Tās ir ne tikai viens no pamatdizainiem,
02:00
it's also such a crazy fashion statement.
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bet arī neprātīgs modes kliedziens.
02:04
When I was a kid, my mom knit me
this beautiful sweater.
this beautiful sweater.
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Bērnībā mamma man
uzadīja skaistu džemperi.
uzadīja skaistu džemperi.
02:08
I didn't like it.
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Man tas nepatika.
02:09
And then I found these buttons,
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Bet tad es atradu dažas pogas,
02:10
and the minute the buttons were
on the sweater, I loved it.
on the sweater, I loved it.
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un brīdī, kad pogas bija piešūtas,
man džemperis iepatikās.
man džemperis iepatikās.
02:13
If you don't have good taste
and you can't pick out a button,
and you can't pick out a button,
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Ja jums nav labas gaumes,
un nevarat izvēlēties pogu,
un nevarat izvēlēties pogu,
02:16
then let someone else do it, you know?
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tad labāk ļaujiet to darīt kādam citam.
Es to domāju nopietni.
02:18
I mean that.
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ABOUT THE SPEAKER
Isaac Mizrahi - Fashion designerFashion designer Isaac Mizrahi mixes high fashion and the mass market, with a line of haute couture and a line for Target. Plus a talk show, a cabaret act, a movie, a new book ...
Why you should listen
Design-wise, Isaac Mizrahi is best known for bridging the gap between high and low -- creating gorgeous couture confections for the likes of Eartha Kitt and others, as well as a hugely popular, groundbreakingly affordable line for Target.
His design mission comes wrapped in endless charisma. He's a talk-show host, he's performed his own one-man show Off-Broadway, he was the subject of the hilarious documentary Unzipped, and he does regular cabaret nights at Joe's Pub in New York City. His new book is called How to Have Style .
Isaac Mizrahi | Speaker | TED.com