TEDYouth 2015
Magda Sayeg: How yarn bombing grew into a worldwide movement
Magda Sajega: Kā dzijas grafiti izauga vispasaules kustībā
Filmed:
Readability: 3.4
1,427,235 views
Tekstilmāksliniece Magda Sajega pārvērš pilsētvidi savā rotaļu laukumā, izrotājot ikdienas objektus ar krāsainiem adījumiem un tamborējumiem. Šo silto un pūkaino „dzijas grafiti” aizsākums bija pieticīgs – ar STOP zīmju stabiem un ugunsdzēsības hidrantiem Sajegas dzimtajā pilsētā, taču drīz vien cilvēki ar šiem rokdarbiem rada saikni un tie izplatījās pa visu pasauli. „Mēs dzīvojam šajā ātrgaitas, ciparu tehnoloģiju pasaulē, bet vēl joprojām vēlamies un alkstam pēc kaut kā saprotama.” saka Sajega. „Apslēptu spēku var atrast visvienkāršākajās vietās un katram no mums ir prasmes, par kurām mēs vēl nenojaušam.”
Magda Sayeg - Textile artist
Magda Sayeg uses handmade, eye-catching yarn bombs to shake up the way we see the world and make us notice things we hadn't seen before. Full bio
Magda Sayeg uses handmade, eye-catching yarn bombs to shake up the way we see the world and make us notice things we hadn't seen before. Full bio
Double-click the English transcript below to play the video.
Esmu tekstilmāksliniece,
00:13
I'm a textile artist
0
1480
1576
00:15
most widely known for starting
the yarn bombing movement.
the yarn bombing movement.
1
3080
2976
plaši pazīstama ar dzijas grafiti
kustības aizsākšanu
kustības aizsākšanu
00:18
Yarn bombing is when you take
knitted or crocheted material
knitted or crocheted material
2
6080
2936
Dzijas grafiti ir noadīta vai notamborēta
priekšmeta iekļaušana pilsētvidē,
priekšmeta iekļaušana pilsētvidē,
00:21
out into the urban environment,
graffiti-style --
graffiti-style --
3
9040
2336
gluži kā to dara grafiti mākslinieki,
00:23
or, more specifically,
4
11400
1216
precīzāk sakot,
00:24
without permission and unsanctioned.
5
12640
2296
bez atļaujas un nesankcionēti.
Taču, uzsākot šo visu
pirms vairāk nekā 10 gadiem,
pirms vairāk nekā 10 gadiem,
00:26
But when I started this over 10 years ago,
6
14960
2856
es nezināju, kā to nosaukt,
00:29
I didn't have a word for it,
7
17840
1536
man nebija ambiciozu plānu,
00:31
I didn't have any
ambitious notions about it,
ambitious notions about it,
8
19400
2136
nebija diženu vīziju.
00:33
I had no visions of grandeur.
9
21560
1536
00:35
All I wanted to see was something
warm and fuzzy and human-like
warm and fuzzy and human-like
10
23120
4376
Es tikai gribēju redzēt kaut ko siltu,
pūkainu un cilvēcisku
pūkainu un cilvēcisku
uz aukstās, pelēkās tērauda fasādes,
ko ik dienas redzēju.
ko ik dienas redzēju.
00:39
on the cold, steel, gray facade
that I looked at everyday.
that I looked at everyday.
11
27520
3440
Tad nu es ietinu šo durvju rokturi.
00:43
So I wrapped the door handle.
12
31320
1439
Es to saucu par Alfa darbu.
00:45
I call this the Alpha Piece.
13
33560
1600
Es nemaz nenojautu, ka šis
niecīgais rokdarbs mainīs manu dzīvi.
niecīgais rokdarbs mainīs manu dzīvi.
00:47
Little did I know that this tiny piece
would change the course of my life.
would change the course of my life.
14
35960
3480
Apkārtējo reakcija bija interesanta.
00:52
So clearly the reaction was interesting.
15
40040
1936
Tā mani ieintriģēja, un es nodomāju:
„Ko vēl es varētu izdarīt?”
„Ko vēl es varētu izdarīt?”
00:54
It intrigued me and I thought,
"What else could I do?"
"What else could I do?"
16
42000
2524
00:56
Could I do something in the public domain
that would get the same reaction?
that would get the same reaction?
17
44548
4188
Vai es varētu izdarīt kaut ko
sabiedriskajā telpā, un gūt šādu reakciju?
sabiedriskajā telpā, un gūt šādu reakciju?
01:00
So I wrapped the stop sign
pole near my house.
pole near my house.
18
48760
2560
Tā es aptinu šo STOP zīmes stabu
netālu no savas mājas.
netālu no savas mājas.
01:03
The reaction was wild.
19
51880
1416
Cilvēki bija sajūsmā.
Viņi apstādināja savus auto,
01:05
People would park their cars
20
53320
2056
01:07
and get out of their cars and stare at it,
21
55400
2376
kāpa ārā, skatījās uz to,
01:09
and scratch their heads and stare at it,
22
57800
1936
kasīja galvu un atkal skatījās,
01:11
and take pictures of it
and take pictures next to it,
and take pictures next to it,
23
59760
2496
fotografēja to un fotografējās tam blakus.
Tas viss mani patiešām sajūsmināja,
01:14
and all of that was really exciting to me
24
62280
1976
un man gribējās apadīt
visas apkaimes STOP zīmes.
visas apkaimes STOP zīmes.
01:16
and I wanted to do every stop sign pole
in the neighborhood.
in the neighborhood.
25
64280
3016
01:19
And the more that I did,
the stronger the reaction.
the stronger the reaction.
26
67320
2600
Un, jo vairāk es to darīju,
jo izteiktāka bija cilvēku reakcija.
jo izteiktāka bija cilvēku reakcija.
Tas bija lūzuma punkts.
01:22
So at this point I'm smitten.
27
70800
1496
01:24
I'm hooked.
28
72320
1256
Man bija āķis lūpā.
01:25
This was all seductive.
29
73600
1256
Tas viss bija vilinoši.
01:26
I found my new passion
30
74880
1736
Es atradu jaunu aizraušanos,
01:28
and the urban environment
was my playground.
was my playground.
31
76640
2120
un pilsētvide bija mans rotaļu laukums.
Lūk, daži no maniem pirmajiem darbiem.
01:31
So this is some of my early work.
32
79760
1600
01:35
I was very curious about this idea
of enhancing the ordinary,
of enhancing the ordinary,
33
83040
3016
Mani pārņēma ziņkāre,
kā uzlabot visu parasto,
kā uzlabot visu parasto,
ikdienišķo, pat neglīto,
01:38
the mundane, even the ugly,
34
86080
1736
01:39
and not taking away its identity
or its functionality
or its functionality
35
87840
3656
neatņemot tā identitāti un funkciju,
01:43
but just giving it a well-tailored
suit out of knitting.
suit out of knitting.
36
91520
3376
bet gan pielāgojot tam adītu ietērpu.
01:46
And this was fun for me.
37
94920
1736
Man tas bija aizraujoši!
01:48
It was really fun
to take inanimate objects
to take inanimate objects
38
96680
2256
Mani patiešām aizrāva
nedzīvu objektu atdzīvināšana.
nedzīvu objektu atdzīvināšana.
01:50
and have them come to life.
39
98960
1680
01:53
So ...
40
101440
1416
Šķiet, ka šajā visā
var saskatīt humoru, taču –
var saskatīt humoru, taču –
01:54
I think we all see the humor in this,
41
102880
1856
01:56
but --
42
104760
1216
(Smiekli)
01:58
(Laughter)
43
106000
1096
01:59
I was at a point where
I wanted to take it seriously.
I wanted to take it seriously.
44
107120
2696
Es biju nonākusi tik tālu, ka vēlējos
tam visam pievērsties nopietnāk.
tam visam pievērsties nopietnāk.
02:01
I wanted to analyze it.
45
109840
1256
Es vēlējos to izanalizēt,
02:03
I wanted to know why I was letting
this take over my life,
this take over my life,
46
111120
2736
saprast, kāpēc es ļauju tam
pārņemt visu savu dzīvi,
pārņemt visu savu dzīvi,
02:05
why I was passionate about it,
47
113880
1456
kāpēc tas mani aizrauj
02:07
why were other people
reacting so strongly to it.
reacting so strongly to it.
48
115360
2536
un kāpēc tas izraisa tādu reakciju citos.
02:09
And I realized something.
49
117920
1280
Tad es kaut ko aptvēru.
Mēs dzīvojam šajā ātrgaitas,
ciparu tehnoloģiju pasaulē,
ciparu tehnoloģiju pasaulē,
02:11
We all live in this
fast-paced, digital world,
fast-paced, digital world,
50
119800
2896
02:14
but we still crave and desire
something that's relatable.
something that's relatable.
51
122720
3560
bet vēl joprojām vēlamies un
alkstam pēc kaut kā saprotama.
alkstam pēc kaut kā saprotama.
02:18
I think we've all become desensitized
52
126680
2736
Manuprāt, mūs ir pārāk notrulinājusi
visa šī pilsētu pārlieku attīstīšanās,
visa šī pilsētu pārlieku attīstīšanās,
02:21
by our overdeveloped
cities that we live in,
cities that we live in,
53
129440
2576
informācijas stendi un reklāmas, un
milzu automašīnu stāvvietas,
milzu automašīnu stāvvietas,
02:24
and billboards and advertisements,
54
132040
2776
02:26
and giant parking lots,
55
134840
1616
02:28
and we don't even complain
about that stuff anymore.
about that stuff anymore.
56
136480
2856
ka mēs jau esam pieraduši
pie šādām lietām.
pie šādām lietām.
02:31
So when you stumble upon
57
139360
1256
Bet, uzduroties STOP zīmei,
kas aptīta ar dziju un liekas nevietā,
kas aptīta ar dziju un liekas nevietā,
02:32
a stop sign pole
that's wrapped in knitting
that's wrapped in knitting
58
140640
2336
02:35
and it seems so out of place
59
143000
1696
02:36
and then gradually -- weirdly --
60
144720
1856
pamazām – dīvainā kārtā – ar to
veidojas saikne, un tu apjaut,
veidojas saikne, un tu apjaut,
02:38
you find a connection to it,
61
146600
1816
02:40
that is the moment.
62
148440
1216
ka tieši tas ir tas īstais brīdis.
02:41
That is the moment I love
63
149680
1216
Tas ir mirklis, kuru es dievinu un ar kuru
es vēlētos dalīties ar citiem.
es vēlētos dalīties ar citiem.
02:42
and that is the moment
I love to share with others.
I love to share with others.
64
150920
2440
02:46
So at this point, my curiosity grew.
65
154280
3136
Mana ziņkāre auga.
02:49
It went from the fire hydrants
and the stop sign poles
and the stop sign poles
66
157440
2776
Tikusi galā ar ugunsdzēsības hidrantiem
un STOP zīmju stabiem,
un STOP zīmju stabiem,
02:52
to what else can I do with this material.
67
160240
1953
es jau plānoju savas tālākās gaitas.
02:54
Can I do something big
and large-scale and insurmountable?
and large-scale and insurmountable?
68
162217
3999
Vai es varu izdarīt
kaut ko plašu, liela mēroga
kaut ko plašu, liela mēroga
un nepārspējamu?
02:58
So that's when the bus happened.
69
166240
2480
Tad nu es arī apdarināju šo autobusu.
03:03
This was a real game changer for me.
70
171240
2016
Tas bija pamatu pamats visām manām
turpmākajām izmaiņām.
turpmākajām izmaiņām.
03:05
I'll always have a soft spot
in my heart for this one.
in my heart for this one.
71
173280
2816
Šim darbam vienmēr
būs īpaša vieta manā sirdī.
būs īpaša vieta manā sirdī.
03:08
At this point, people
were recognizing my work
were recognizing my work
72
176120
2176
Ļaudis nu jau sāka atpazīt
manus mākslas darbus, bet kopumā
manus mākslas darbus, bet kopumā
03:10
but there wasn't much out there
73
178320
1496
nebija daudz apjomīgu priekšmetu,
kuri būtu aptīti ar dziju,
kuri būtu aptīti ar dziju,
03:11
that was wrapped in knitting
that was large-scale,
that was large-scale,
74
179840
2376
03:14
and this definitely was the first
city bus to be wrapped in knitting.
city bus to be wrapped in knitting.
75
182240
3256
tādēļ šis noteikti bija pirmais
ar dziju aptītais pilsētas autobuss.
ar dziju aptītais pilsētas autobuss.
03:17
So at this point, I'm experiencing,
76
185520
1736
Tad es sāku piedzīvot kaut ko interesantu.
03:19
or I'm witnessing something interesting.
77
187280
2056
Varbūt es arī biju adījumu grafiti
kustības aizsācēja,
kustības aizsācēja,
03:21
I may have started yarn bombing
but I certainly don't own it anymore.
but I certainly don't own it anymore.
78
189360
3416
taču nu vairs nebiju tās īpašniece.
03:24
It had reached global status.
79
192800
1536
Šī kustība izplatījās tālāk pa pasauli.
03:26
People from all over the world
were doing this.
were doing this.
80
194360
2191
Cilvēki to sāka darīt visā pasaulē.
03:28
And I know this because I would travel
to certain parts of the world
to certain parts of the world
81
196575
3191
Es to zinu tāpēc, ka, aizceļojot uz
valstīm, kurās iepriekš neesmu bijusi,
valstīm, kurās iepriekš neesmu bijusi,
03:31
that I'd never been to,
82
199790
1166
03:32
and I'd stumble upon a stop sign pole
and I knew I didn't wrap it.
and I knew I didn't wrap it.
83
200981
3134
es uzduros kādam STOP zīmes stabam,
kuru es zināju, ka neesmu ietinusi.
kuru es zināju, ka neesmu ietinusi.
03:36
So as I pursued
my own goals with my art --
my own goals with my art --
84
204139
4117
Tiecoties uz savu mērķu piepildīšanu
ar mākslas starpniecību – šie ir tikai
ar mākslas starpniecību – šie ir tikai
03:40
this is a lot of my recent work --
85
208280
1920
daži no maniem pēdējiem darbiem –
vienlaikus progresēja arī adījumu grafiti.
vienlaikus progresēja arī adījumu grafiti.
03:43
so was yarn bombing.
86
211160
1216
03:44
Yarn bombing was also growing.
87
212400
1456
Un tieši iegūtā pieredze lika man atklāt
šī amata apslēpto spēku un aptvert to,
šī amata apslēpto spēku un aptvert to,
03:45
And that experience showed me
the hidden power of this craft
the hidden power of this craft
88
213880
4336
03:50
and showed me
89
218240
1736
03:52
that there was this common language
I had with the rest of the world.
I had with the rest of the world.
90
220000
3880
ka man ir šī kopīgā valoda
ar pārējo pasauli.
ar pārējo pasauli.
03:57
It was through this granny hobby --
91
225360
2256
Šis vecmāmiņu hobijs –
šis prastais hobijs – bija iemesls tam,
šis prastais hobijs – bija iemesls tam,
03:59
this unassuming hobby --
92
227640
2136
04:01
that I found commonality with people
93
229800
2896
ka es atradu kopīgu valodu ar cilvēkiem,
04:04
that I never thought
I'd have a connection with.
I'd have a connection with.
94
232720
2560
ar kuriem man citādi
nekad nebūtu nekā kopīga.
nekad nebūtu nekā kopīga.
04:08
So as I tell my story today,
95
236280
2616
Tagad, kad es jums visu šo stāstu,
es vēlētos pavēstīt, ka apslēptu spēku
es vēlētos pavēstīt, ka apslēptu spēku
04:10
I'd also like to convey to you
96
238920
1456
04:12
that hidden power can be found
in the most unassuming places,
in the most unassuming places,
97
240400
3416
var atrast visvienkāršākajās vietās,
un ka ikkatram no mums ir prasmes,
un ka ikkatram no mums ir prasmes,
04:15
and we all possess skills
that are just waiting to be discovered.
that are just waiting to be discovered.
98
243840
3240
par kurām mēs vēl līdz šim nenojaušam.
04:19
If you think about our hands,
these tools that are connected to us,
these tools that are connected to us,
99
247600
3176
Padomāsim par mūsu rokām,
šiem instrumentiem pie mūsu ķermeņa
šiem instrumentiem pie mūsu ķermeņa
04:22
and what they're capable of doing --
100
250800
2376
un ko ar tiem var paveikt –
04:25
building houses and furniture,
101
253200
1656
celt mājas, veidot mēbeles,
gleznot uz sienām –
gleznot uz sienām –
04:26
and painting giant murals --
102
254880
1576
04:28
and most of the time
we hold a controller or a cell phone.
we hold a controller or a cell phone.
103
256480
3656
bet pārsvarā mēs rokās turam
vadāmierīci vai tālruni.
vadāmierīci vai tālruni.
04:32
And I'm totally guilty of this as well.
104
260160
2576
Arī es neesmu izņēmums.
Bet ja tā padomā, kas notiktu,
ja mēs šīs lietas noliktu malā.
ja mēs šīs lietas noliktu malā.
04:34
But if you think about it,
105
262760
1296
04:36
what would happen
if you put those things down?
if you put those things down?
106
264080
2216
Ko jūs izveidotu?
Ko jūs radītu ar savām rokām?
Ko jūs radītu ar savām rokām?
04:38
What would you make?
What would you create with your own hands?
What would you create with your own hands?
107
266320
2960
04:42
A lot of people think
that I am a master knitter
that I am a master knitter
108
270040
2296
Daudzi uzskata, ka esmu meistars adīšanā,
tomēr es nespētu noadīt pat džemperi,
tomēr es nespētu noadīt pat džemperi,
04:44
but I actually couldn't knit
a sweater to save my life.
a sweater to save my life.
109
272360
3056
ja no tā būtu atkarīga mana dzīvība.
04:47
But I did something
interesting with knitting
interesting with knitting
110
275440
2136
Bet ar adīšanu esmu paveikusi
ko interesantu, kas iepriekš nav darīts.
ko interesantu, kas iepriekš nav darīts.
04:49
that had never been done before.
111
277600
1816
Man arī „nevajadzēja kļūt” par mākslinieci
tādā nozīmē, ka man nav šādas izglītības,
tādā nozīmē, ka man nav šādas izglītības,
04:51
I also wasn't "supposed to be" an artist
112
279440
2456
04:53
in the sense that I wasn't
formally trained to do this --
formally trained to do this --
113
281920
3416
patiesībā mana specialitāte ir matemātika.
04:57
I'm a math major actually.
114
285360
1616
04:59
So I didn't think
this was in the cards for me,
this was in the cards for me,
115
287000
2856
Nedomāju, ka tas bija mans liktenis,
05:01
but I also know that I didn't
stumble upon this.
stumble upon this.
116
289880
2936
bet es arī zinu, ka tas nenotika nejauši.
05:04
And when this happened to me,
I held on tight,
I held on tight,
117
292840
2456
Un brīdī, kad tas notika,
es biju neatlaidīga, nemitīgi pūlējos
es biju neatlaidīga, nemitīgi pūlējos
05:07
I fought for it and I'm proud to say
that I am a working artist today.
that I am a working artist today.
118
295320
3920
un tagad ar lepnumu varu teikt,
ka strādāju par mākslinieci.
ka strādāju par mākslinieci.
05:12
So as we ponder the future,
119
300040
2760
Ja mēs ieskatamies nākotnē, arī jums
tā var nebūt gluži viengabalaina.
tā var nebūt gluži viengabalaina.
05:15
know that your future
might not be so seamless.
might not be so seamless.
120
303280
2191
05:17
And one day, you might
be as bored as I was
be as bored as I was
121
305495
3001
Un kādudien jūs varētu būt
tikpat garlaikoti kā toreiz es
tikpat garlaikoti kā toreiz es
05:20
and knit a door handle
to change your world forever.
to change your world forever.
122
308520
3376
un noadīsiet durvju rokturi,
kas uz mūžu izmainīs jūsu pasauli.
kas uz mūžu izmainīs jūsu pasauli.
05:23
Thank you.
123
311920
1216
Paldies.
(Aplausi)
05:25
(Applause)
124
313160
3816
ABOUT THE SPEAKER
Magda Sayeg - Textile artistMagda Sayeg uses handmade, eye-catching yarn bombs to shake up the way we see the world and make us notice things we hadn't seen before.
Why you should listen
Considered to be the mother of yarn bombing, Magda Sayeg’s 10-year body of work includes the widely recognized knitted/crocheted covered bus in Mexico City as well as her first solo exhibit in Rome at La Museo des Esposizione. Her work has evolved to include large scale installations around the world including commissions and collaborations with companies such as Commes Des Garçons, CR Fashionbook, Absolut Vodka, Insight 51, Mini Cooper, Gap, Smart Car. She continues to participate in shows such as Milan's Triennale Design Museum, Le M.U.R. in Paris and the National Gallery of Australia, among others. Her installations have also been featured prominently at American monuments to contemporary culture, such as The Standard Hotel, South By Southwest and the Austin City Limits Festival.
Magda has most recently expanded her artwork to encompass new mediums and techniques as with her solo show in Rome, which explored the usage of lighting with knitted material. She continues to expand her boundaries by joining integrated media company 1stAveMachine as one of their directors which will serve as a platform for new types of experimentation and collaboration.
Recent projects include an installation for Dover Street Market in NYC covering a column spanning 6 floors and a knitted/crocheted Route Master Double Decker bus in London.
Magda Sayeg | Speaker | TED.com