TEDYouth 2015
Magda Sayeg: How yarn bombing grew into a worldwide movement
Magda Sayeg: Kako je bombardiranje s prejo zraslo v svetovno gibanje
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Tekstilna umetnica Magda Sayeg preobraža urbane površine v svoje lastno igrišče s tem, da okrasi vsakodnevne predmete z barvitimi štrikanimi in kvačkanimi umetninami. Te tople, puhaste "bombe iz preje" so se začele z malim, s stop znaki in hidranti v njenem domačem mestu, a kmalu so se ljudje povezali z umetnostjo in jo ponesli po svetu. "Vsi živimo v tem hitrem digitalnem svetu, a še vedno si želimo nečesa, s čimer se lahko povežemo," pravi Sayeg. "Skrite moči lahko najdemo na najbolj neobičajnih mestih in vsi imamo v sebi sposobnosti, ki samo čakajo, da jih odkrijemo."
Magda Sayeg - Textile artist
Magda Sayeg uses handmade, eye-catching yarn bombs to shake up the way we see the world and make us notice things we hadn't seen before. Full bio
Magda Sayeg uses handmade, eye-catching yarn bombs to shake up the way we see the world and make us notice things we hadn't seen before. Full bio
Double-click the English transcript below to play the video.
00:13
I'm a textile artist
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Sem tekstilna umetnica,
najbolj znana po tem, da sem začela
gibanje bombardiranja s prejo.
gibanje bombardiranja s prejo.
00:15
most widely known for starting
the yarn bombing movement.
the yarn bombing movement.
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00:18
Yarn bombing is when you take
knitted or crocheted material
knitted or crocheted material
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To je, ko vzameš naštrikan
ali nakvačkan material
ali nakvačkan material
00:21
out into the urban environment,
graffiti-style --
graffiti-style --
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v urbano okolje, v stilu grafitov -
00:23
or, more specifically,
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ali, bolj natančno,
00:24
without permission and unsanctioned.
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brez dovoljenja in nekaznovano.
00:26
But when I started this over 10 years ago,
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A ko sem s tem začela pred desetimi leti,
00:29
I didn't have a word for it,
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za to nisem imela besed.
00:31
I didn't have any
ambitious notions about it,
ambitious notions about it,
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Nisem imela nobenih ambicij o tem,
00:33
I had no visions of grandeur.
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nobenih vizij o mogočnosti.
00:35
All I wanted to see was something
warm and fuzzy and human-like
warm and fuzzy and human-like
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Vse, kar sem želela, je bilo videti
nekaj toplega in puhastega in človeškega
nekaj toplega in puhastega in človeškega
00:39
on the cold, steel, gray facade
that I looked at everyday.
that I looked at everyday.
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na hladni, jekleni, sivi fasadi,
ki sem jo gledala vsak dan.
ki sem jo gledala vsak dan.
00:43
So I wrapped the door handle.
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Pa sem ovila kljuko od vrat.
00:45
I call this the Alpha Piece.
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Temu pravim Alpha del.
00:47
Little did I know that this tiny piece
would change the course of my life.
would change the course of my life.
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Nisem vedela, da bo ta mali košček
spremenil tok mojega življenja.
spremenil tok mojega življenja.
00:52
So clearly the reaction was interesting.
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Reakcija je bila torej zanimiva.
Vznemirila me je in pomislila sem,
"Kaj še lahko storim?"
"Kaj še lahko storim?"
00:54
It intrigued me and I thought,
"What else could I do?"
"What else could I do?"
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00:56
Could I do something in the public domain
that would get the same reaction?
that would get the same reaction?
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Bi lahko v javnosti naredila nekaj,
kar bi izzvalo podobno reakcijo?
kar bi izzvalo podobno reakcijo?
01:00
So I wrapped the stop sign
pole near my house.
pole near my house.
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Tako sem ovila drog stop znaka
blizu moje hiše.
blizu moje hiše.
01:03
The reaction was wild.
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Reakcija je bila divja.
01:05
People would park their cars
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Ljudje so parkirali svoje avtomobile
01:07
and get out of their cars and stare at it,
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in šli ven in strmeli vanj,
01:09
and scratch their heads and stare at it,
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se praskali po glavah in strmeli vanj,
01:11
and take pictures of it
and take pictures next to it,
and take pictures next to it,
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ga slikali, se slikali zraven,
01:14
and all of that was really exciting to me
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in vse to se mi je zdelo res vznemirljivo
01:16
and I wanted to do every stop sign pole
in the neighborhood.
in the neighborhood.
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in hotela sem to narediti
na vsakem stop znaku v soseski.
na vsakem stop znaku v soseski.
01:19
And the more that I did,
the stronger the reaction.
the stronger the reaction.
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In več kot sem jih naredila,
močnejši je bil odziv.
močnejši je bil odziv.
01:22
So at this point I'm smitten.
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Na tej točki sem očarana.
01:24
I'm hooked.
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Zasvojena.
01:25
This was all seductive.
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Bilo je vse tako zapeljivo.
01:26
I found my new passion
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Našla sem novo strast
01:28
and the urban environment
was my playground.
was my playground.
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in urbano okolje je postalo moje igrišče.
01:31
So this is some of my early work.
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Tu je nekaj mojih zgodnjih del.
01:35
I was very curious about this idea
of enhancing the ordinary,
of enhancing the ordinary,
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Zelo me je zanimala ta ideja
o izboljšanju navadnega,
o izboljšanju navadnega,
01:38
the mundane, even the ugly,
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dolgočasnega, celo grdega,
01:39
and not taking away its identity
or its functionality
or its functionality
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brez da bi mu vzela identiteto
ali uporabnost
ali uporabnost
01:43
but just giving it a well-tailored
suit out of knitting.
suit out of knitting.
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in mu samo dala
dobro krojeno naštrikano obleko.
dobro krojeno naštrikano obleko.
01:46
And this was fun for me.
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In bilo je zabavno.
01:48
It was really fun
to take inanimate objects
to take inanimate objects
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Res je bilo zabavno vzeti nežive predmete
01:50
and have them come to life.
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in jih oživiti.
01:53
So ...
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Torej...
01:54
I think we all see the humor in this,
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Mislim, da vsi vidimo, kaj je smešnega,
01:56
but --
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ampak -
01:58
(Laughter)
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(Smeh)
01:59
I was at a point where
I wanted to take it seriously.
I wanted to take it seriously.
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Bila sem na točki,
ko sem želela to vzeti resno.
ko sem želela to vzeti resno.
02:01
I wanted to analyze it.
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Želela sem to analizirati.
02:03
I wanted to know why I was letting
this take over my life,
this take over my life,
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Želela sem vedeti,
zakaj prevzema moje življenje,
zakaj prevzema moje življenje,
zakaj je to moja strast,
02:05
why I was passionate about it,
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zakaj so imeli drugi
na to tako močno reakcijo.
na to tako močno reakcijo.
02:07
why were other people
reacting so strongly to it.
reacting so strongly to it.
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02:09
And I realized something.
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Nato sem nekaj ugotovila.
02:11
We all live in this
fast-paced, digital world,
fast-paced, digital world,
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Vsi živimo v tem hitrem, digitalnem svetu,
02:14
but we still crave and desire
something that's relatable.
something that's relatable.
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a še vedno hrepenimo in si želimo nečesa,
s čimer bi se povezali.
s čimer bi se povezali.
02:18
I think we've all become desensitized
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Menim, da smo postali neobčutljivi
02:21
by our overdeveloped
cities that we live in,
cities that we live in,
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zaradi preveč razvitih mest,
v katerih živimo,
v katerih živimo,
02:24
and billboards and advertisements,
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in reklamnih panojev in oglasov
02:26
and giant parking lots,
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in velikanskih parkirišč
02:28
and we don't even complain
about that stuff anymore.
about that stuff anymore.
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in se niti ne pritožujemo več.
02:31
So when you stumble upon
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Ko naletiš na drog stop znaka
ovitega v pletenje
ovitega v pletenje
02:32
a stop sign pole
that's wrapped in knitting
that's wrapped in knitting
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02:35
and it seems so out of place
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in se zdi tako nenavadno
02:36
and then gradually -- weirdly --
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in nato postopoma - začuda -
02:38
you find a connection to it,
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najdeš povezavo z njim,
02:40
that is the moment.
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to je tisti trenutek.
Ta trenutek obožujem
02:41
That is the moment I love
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in ta trenutek rada delim z drugimi.
02:42
and that is the moment
I love to share with others.
I love to share with others.
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02:46
So at this point, my curiosity grew.
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Na tej točki je moja radovednost rasla.
02:49
It went from the fire hydrants
and the stop sign poles
and the stop sign poles
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Preselila se je s hidrantov
in drogov za stop znake
in drogov za stop znake
na, kaj lahko še naredim s tem materialom.
02:52
to what else can I do with this material.
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02:54
Can I do something big
and large-scale and insurmountable?
and large-scale and insurmountable?
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Lahko naredim nekaj velikega
in širokopoteznega in nepremostljivega?
in širokopoteznega in nepremostljivega?
02:58
So that's when the bus happened.
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Takrat se je zgodil avtobus.
03:03
This was a real game changer for me.
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To je zame vse spremenilo.
03:05
I'll always have a soft spot
in my heart for this one.
in my heart for this one.
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Vedno ga bom imela rada.
03:08
At this point, people
were recognizing my work
were recognizing my work
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Na tej točki so ljudje
prepoznavali moje delo,
prepoznavali moje delo,
03:10
but there wasn't much out there
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ampak ni še bilo nečesa,
03:11
that was wrapped in knitting
that was large-scale,
that was large-scale,
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kar bi bilo veliko in ovito v pletenje
03:14
and this definitely was the first
city bus to be wrapped in knitting.
city bus to be wrapped in knitting.
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in to je bil zagotovo
prvi mestni avtobus ovit v pletenje.
prvi mestni avtobus ovit v pletenje.
03:17
So at this point, I'm experiencing,
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In na tej točki izkušam
03:19
or I'm witnessing something interesting.
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oziroma opažam nekaj zanimivega.
03:21
I may have started yarn bombing
but I certainly don't own it anymore.
but I certainly don't own it anymore.
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Morda sem začela bombardiranje s prejo,
a zagotovo si ga več ne lastim.
a zagotovo si ga več ne lastim.
03:24
It had reached global status.
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Doseglo je globalni status.
03:26
People from all over the world
were doing this.
were doing this.
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Ljudje s celega sveta so to počeli.
03:28
And I know this because I would travel
to certain parts of the world
to certain parts of the world
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In to vem, ker sem potovala
v določene dele sveta,
v določene dele sveta,
v katerih še nisem bila,
03:31
that I'd never been to,
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in naletela na drog stop znaka,
ki ga nisem jaz ovila.
ki ga nisem jaz ovila.
03:32
and I'd stumble upon a stop sign pole
and I knew I didn't wrap it.
and I knew I didn't wrap it.
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03:36
So as I pursued
my own goals with my art --
my own goals with my art --
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Ko sem torej sledila svojim ciljem
s svojo umetnostjo -
s svojo umetnostjo -
03:40
this is a lot of my recent work --
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to je mnogo mojih novih del -
03:43
so was yarn bombing.
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je tudi gibanje.
03:44
Yarn bombing was also growing.
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Prav tako je raslo.
03:45
And that experience showed me
the hidden power of this craft
the hidden power of this craft
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Ta izkušnja mi je pokazala
skrito moč te umetnosti
skrito moč te umetnosti
03:50
and showed me
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in mi pokazala,
03:52
that there was this common language
I had with the rest of the world.
I had with the rest of the world.
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da imam z ostalim svetom skupen jezik.
03:57
It was through this granny hobby --
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Skozi ta staromoden hobi -
03:59
this unassuming hobby --
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ta skromen hobi -
04:01
that I found commonality with people
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sem našla nekaj skupnega z ljudmi,
04:04
that I never thought
I'd have a connection with.
I'd have a connection with.
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s katerimi nisem
nikoli pričakovala povezave.
nikoli pričakovala povezave.
04:08
So as I tell my story today,
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Ko vam danes govorim svojo zgodbo,
04:10
I'd also like to convey to you
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bi vam rada tudi pojasnila,
04:12
that hidden power can be found
in the most unassuming places,
in the most unassuming places,
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da skrite moči lahko najdemo
na najbolj skromnih krajih
na najbolj skromnih krajih
04:15
and we all possess skills
that are just waiting to be discovered.
that are just waiting to be discovered.
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in da imamo vsi sposobnosti,
ki samo čakajo, da jih odkrijemo.
ki samo čakajo, da jih odkrijemo.
04:19
If you think about our hands,
these tools that are connected to us,
these tools that are connected to us,
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Če pomislite na naše roke,
na ta orodja, povezana z nami
na ta orodja, povezana z nami
04:22
and what they're capable of doing --
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in česa vsega so sposobne -
04:25
building houses and furniture,
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graditi hiše in pohištvo
04:26
and painting giant murals --
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in slikati velikanske poslikave -
04:28
and most of the time
we hold a controller or a cell phone.
we hold a controller or a cell phone.
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in večino časa držijo daljinec
ali pa telefon.
ali pa telefon.
04:32
And I'm totally guilty of this as well.
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Tega sem totalno kriva tudi sama.
04:34
But if you think about it,
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A če pomislite, kaj bi se zgodilo,
če bi te stvari odložili?
če bi te stvari odložili?
04:36
what would happen
if you put those things down?
if you put those things down?
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04:38
What would you make?
What would you create with your own hands?
What would you create with your own hands?
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Kaj bi naredili?
Kaj bi ustvarili z lastnimi rokami?
Kaj bi ustvarili z lastnimi rokami?
04:42
A lot of people think
that I am a master knitter
that I am a master knitter
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Veliko ljudi misli,
da sem mojstrica pletenja,
da sem mojstrica pletenja,
04:44
but I actually couldn't knit
a sweater to save my life.
a sweater to save my life.
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a v resnici ne znam splesti puloverja.
04:47
But I did something
interesting with knitting
interesting with knitting
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A s pletenjem sem ustvarila
nekaj zanimivega,
nekaj zanimivega,
kar še ni naredil nihče.
04:49
that had never been done before.
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04:51
I also wasn't "supposed to be" an artist
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Prav tako naj ne bi bila umetnica,
04:53
in the sense that I wasn't
formally trained to do this --
formally trained to do this --
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saj za to nimam formalne izobrazbe -
pravzaprav sem diplomirala iz matematike.
pravzaprav sem diplomirala iz matematike.
04:57
I'm a math major actually.
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04:59
So I didn't think
this was in the cards for me,
this was in the cards for me,
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Nisem vedela, da je to možno,
05:01
but I also know that I didn't
stumble upon this.
stumble upon this.
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a vem tudi, da nisem kar naletela na to.
05:04
And when this happened to me,
I held on tight,
I held on tight,
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Ko sem mi je to zgodilo,
sem se tega trdno držala,
sem se tega trdno držala,
05:07
I fought for it and I'm proud to say
that I am a working artist today.
that I am a working artist today.
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borila sem se in s ponosom lahko rečem,
da danes delam kot umetnica.
da danes delam kot umetnica.
05:12
So as we ponder the future,
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Ko torej premlevamo prihodnost,
05:15
know that your future
might not be so seamless.
might not be so seamless.
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vedite, da vaša prihodnost
ne bo tako brezhibna.
ne bo tako brezhibna.
05:17
And one day, you might
be as bored as I was
be as bored as I was
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In nekega dne boste morda
tako zdolgočaseni kot jaz
tako zdolgočaseni kot jaz
05:20
and knit a door handle
to change your world forever.
to change your world forever.
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in boste napletli kljuko za vrata,
ki bo vaš svet spremenila za vedno.
ki bo vaš svet spremenila za vedno.
05:23
Thank you.
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Hvala.
05:25
(Applause)
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(Aplavz)
ABOUT THE SPEAKER
Magda Sayeg - Textile artistMagda Sayeg uses handmade, eye-catching yarn bombs to shake up the way we see the world and make us notice things we hadn't seen before.
Why you should listen
Considered to be the mother of yarn bombing, Magda Sayeg’s 10-year body of work includes the widely recognized knitted/crocheted covered bus in Mexico City as well as her first solo exhibit in Rome at La Museo des Esposizione. Her work has evolved to include large scale installations around the world including commissions and collaborations with companies such as Commes Des Garçons, CR Fashionbook, Absolut Vodka, Insight 51, Mini Cooper, Gap, Smart Car. She continues to participate in shows such as Milan's Triennale Design Museum, Le M.U.R. in Paris and the National Gallery of Australia, among others. Her installations have also been featured prominently at American monuments to contemporary culture, such as The Standard Hotel, South By Southwest and the Austin City Limits Festival.
Magda has most recently expanded her artwork to encompass new mediums and techniques as with her solo show in Rome, which explored the usage of lighting with knitted material. She continues to expand her boundaries by joining integrated media company 1stAveMachine as one of their directors which will serve as a platform for new types of experimentation and collaboration.
Recent projects include an installation for Dover Street Market in NYC covering a column spanning 6 floors and a knitted/crocheted Route Master Double Decker bus in London.
Magda Sayeg | Speaker | TED.com